2010 年 Rice 学生整理的巴菲特问答

2010-01-01 · 职业、投资与人生建议 · 原文约 2237 词
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沃伦·巴菲特问答。以下内容摘自莱斯大学学生约翰·S·鲁沃尔(John S. Reuwer,2010 届)在网上的多处帖子。这些帖子虽未经许可发布,但在网络上已广为流传。我感谢约翰所做的记录。

Q&A with Warren Buffett. The following were taken from various postings by Rice student, John S. Reuwer 2010. These were not posted with permission, yet they are all over the net. I thank John for the notes.

2009 年 11 月 19 日

Nov. 19, 2009

约翰·S·鲁沃尔(2010 届)注:

As noted by John S. Reuwer ‘10

对即将进入 2010 年的奥巴马有什么建议?

Any advice for Obama going into 2010?

奥巴马干的是全世界最难的差事。想在不“点燃通胀”的情况下重振经济,太难了。我可不想当总统。通胀预期会让人做出一些匪夷所思的事情。

Obama has the toughest job in the world. It will be hard to rejuvenate the economy without “ignitinginflation.” I wouldn’t want to be President. Inflation expectations can cause people to do weird things.

医疗改革可能会对经济产生什么影响?

Possible economic impact of healthcare reform?

我们在医疗保健上花了 2.2 万亿美元。这是利益相关方之间的角力。争论已经退化为支付方式之争,而不是去改造整个体系。激励机制扭曲了。消费者不直接为服务付费;买单的通常是第三方。医疗保健本该是基本保障,我们应该给人们那份安心。我们最终不会通过任何能带来实质性改变的立法。普通大众不去游说。

We’re spending $2.2 trillion on healthcare. It’s a push and pull between interested parties. Argument has devolved into means of payment instead of changing the system. Incentives are misguided. Consumers don’t pay for services; third party usually pays. Health care should be fundamental. We should give that peace of mind. We won’t end up with legislation that makes any meaningful change. The general public doesn’t lobby.

油价?石油峰值?替代能源?

Oil Price? Peak Oil? Alternatives?

石油是有限的。从实际用途来讲,它终会枯竭。美国发现石油比较早,这里剩下的不多了。我们将会看到插电式电动汽车。比亚迪非常聪明。不知道向替代能源的转变会是渐进式的还是革命性的。但油价会更高,太阳能/电能会更加充裕。(旁注:巴菲特脑子里从地下开采的平均油价出发,沿着价值链一直推演到个人消费计算,前后大约只用了十秒。)

Oil is finite. It will eventually run out for practical purposes. America found oil early, and there isn’t much left here. We will see a plug-in electric car. BYD is very smart. Doesn’t know if change to alternatives will be evolutionary or revolutionary. But oil will be higher and solar/electric will be more abundant. (A side note: Buffett went from average oil out of the ground down the value chain and into a personal consumption calculation in his head in about ten seconds.)

用什么工具来评估企业价值?用什么方法?

What tools to value a business? What methodology?

所有的投资估值都一样,不管标的是一家公司、一个农场,还是一家餐馆。当伊索说出“一鸟在手胜过双鸟在林”的时候,他就让金融学教授们没了存在的必要。在利率 1% 的情况下,你可以等上一阵子再抓鸟;在利率 20% 的情况下,你必须飞快地抓住它们。根本用不着电子表格。如果你得精确到小数点后三位才能判断,那这笔买卖很可能就不是一笔好买卖。

All investment valuation is the same whether it be a company, a farm, a restaurant, etc. When Aesop said that a bird in the hand is worth two in the bush, he eliminated the need for finance professors. At Rates of one percent, you can wait awhile to grab birds. At Rates of 20 percent, you have to grab them fast. No need for spreadsheets. If you have to know within three decimal places, then probably a bad deal.

你从查理身上学到的最重要的一课是什么?

Most important lesson you learned from Charlie?

格雷厄姆是我上的第一堂大课。他搭建了框架。《聪明的投资者》第 8 章和第 20 章最重要。为人父母往往是一个人一生中最重要的工作,因为一个正在成长中的年轻人会从你身上学习一切。要和优秀的人交往,要树立好的榜样。你的配偶最重要,但这世上不可能人人都高攀配偶,这在数学上就是矛盾的。配偶最重要的特质是什么?低期望。

Graham was my first big lesson. He created the framework. Ch. 8 and 20 from Intelligent Investor are most important. Parenting is often the most important job of a person because someone young and growing is learning from you. Associate with great people. Have good heros. Your spouse is most important, but marrying up isn’t possible for the whole world. It’s a mathematical contradiction. What’s a spouse’s most important attribute? Low Expectations.

美国的国家债务?

USA National Debt?

我不知道上限在哪里,但也不想去做试探。不过我们现在离上限还远着呢。等别人不担心的时候,我才会开始担心。说我们在偷后代的未来?胡说八道。说美国要破产了?胡说八道。你偷不走未来;你只能把未来允诺给不同的群体。反正我们也不会还清债务,只会不断展期。我们没用纳税人的钱去救市——我们用的是中国人的钱。

I don’t know the limit but doesn’t want to test it. We’re not close to it now though. I’ll be worried when others aren’t worried. Stealing from our children? Baloney. USA is bankrupt? Baloney. You can’t steal the future; you can only promise it to different groups. We won’t pay off debt anyway, only roll it over. We didn’t use taxpayer money for bailouts. We used Chinese money.

你为什么长期看多美国?

Why are you bullish on the USA?

如果我们是在 1776 年见面聊聊,聊完之后你回到农场,头脑跟今天一样聪明,勤奋劲儿跟今天一样足,但你的产出跟今天一比,简直是个笑话。什么变了?体制变了,技术变了。美国释放潜力的能力无与伦比。别做空美国。我对未来很乐观。未来的人回头看 2009 年,会觉得那些认为美国已经走到头的人很好笑。你跟我过得一样好,比洛克菲勒过得好多了。计算机在促进平等方面创造了奇迹。过去 25 年,我生活中最大的变化就是计算机。而且它一年只花我 95 美元。计算机行业里那么多智商超群的天才,一年只能从我这儿赚走 95 美元。

If we met each other for a talk in 1776, you would have gone back to a farm afterwards with the same brainpower as today and the same work ethic as today, but your productivity output would have been a joke compared to today. What changed? The system. The technology. USA unleashes potential like no other. Don’t bet against the USA. I’m optimistic about the future. People in the future will laugh at people in 2009 who thought USA was tapped out. You live the same as me and much better than Rockefeller. Computer has done wonders for equality. The biggest change to my life in the last 25 years has been the computer. And it only costs me $95/year. All these geniuses with high IQs in the computer industry and they can only get $95/year out of me.

你会聘用肯·刘易斯(美国银行)吗?

Would you hire Ken Lewis (BoA)?

我没法在别人落难的时候再踩上一脚……但不会。美国银行能以 60 个基点的成本拿到资金。有 60 个基点的资金成本,按理说他们是能赚钱的。为美林付出任何价钱都很愚蠢。谁都知道美林迟早会变成几乎白送。没必要付溢价的时候还多付,这不是聪明人干的事。克里斯·弗劳尔斯出那份“公允意见函”就是个笑话。我倒想就那份公允意见函再写一份公允意见函。不过这笔收购从社会角度看也许是件好事。华盛顿互惠银行不一样。我认可希拉·贝尔的做法,她没花纳税人一分钱,就转移了 9% 的存款。房市繁荣那会儿,所有人都失控了。最大的原因是,人人都相信房价一定永远涨。

I can’t kick a guy when he is down … but no. BoA got money at 60bps. They should have been able to make money at 60bps. To pay anything for Merrill was silly. Everyone knew Merrill would be basically free one day. It’s not smart to pay a premium when you didn’t have to. The Fairness Opinion from Chris Flowers was a joke. I want to write a Fairness Opinion about the Fairness Opinion. But the purchase may have been good socially. WaMu was different. I give credit to Sheila Bair, who moved nine percent of deposits with a dime of taxpayer money. Everyone got out of control in the housing boom. The biggest cause was the universal belief that home prices must always go up.

救市会带来什么后果?会再来一个泡沫吗?

What consequences of bailouts? Another Bubble?

我不担心道德风险。当你亏掉了 90% 的钱,你就不会有道德风险了。就连雷曼兄弟的债券现在也只卖到面值的 15 美分。股东们亏得血本无归,但高管们需要承担更多切身风险。我不会枪毙他们,但会采取近乎那样的手段。我们还会继续面对“大而不倒”的问题,但股东会被清零。不过,发财的最佳时机正是危机时刻。你只需要独立思考、财务上有准备,心理上也有准备。

I’m not worried about moral hazard. When you lose 90 percent of your money, you don’t moral hazard. Even Lehman bonds are selling at 15c on the dollar. Owners got killed, but executives need more skin the game. I wouldn’t shoot them, but would do something close to it. We will continue to have too big to fail, but shareholders will be wiped out. But the best time to get rich is a crisis. You just need independent thinking, financial preparation, and mental preparation.

你从很年轻的时候就开始投资。能力圈最初涉及的是哪两个行业?

You start investing young. What two industries are first for Circle of Competence?

去找简单的生意。如果我现在给你 1000 万美元去投资,你只有三个星期把钱花出去,而且只能花在奥马哈,那你一定会去找那些简单、易懂、实力强的生意。你会去看内布拉斯加家具城,不会去看排名第三的快餐连锁。你也许会看麦当劳,因为它是第一,而且很可能永远是第一。它在顾客心中有不可撼动的位置。甲骨文呢?太难了。通用汽车呢?也太难了。这两家公司的未来你预测不了,变量太多。投资知识是靠累积的,你学到的东西会让未来的你变得更好。坚持做你能懂的事。B 夫人在内布拉斯加家具城,可不会接受用伯克希尔股票付报酬。为什么?她不懂股票,但卖家具她是门儿清。怎么才能打败鲍比·费舍尔?除了下棋,跟他玩什么都行。就算是年轻人,哪怕思路还没完全理清,也已经有自己的能力圈了。

Look for simple businesses. If I gave you $10M to invest right now and you only had three weeks to spend it and you could only spend it in Omaha, you’d look for simple, understandable, strong businesses. You look at the Nebraska Furniture Mart (NFM). You wouldn’t look at the third best fast food chain. You might look at McDonald’s, because it is number one and will probably always been number one. They have share of mind. What about Oracle? Too hard. GM? Too hard. You can’t predict the future for these two companies. Too many variables. Investment knowledge is cumulative, and things you learn will make you better in the future. Stick to things you understand. Mrs. B at NFM wouldn’t get paid in Berkshire stock. Why? She doesn’t know stocks, but she knows furniture down cold. How do you beat Bobby Fisher? Play him in anything except chess. Even young people have a circle of competence even if they don’t have [their thoughts] perfectly organized.

哪次做交易的时候最紧张?

When most nervous during a deal?

我做交易从来不紧张。我爱做交易,这是我的游戏。你要是感觉紧张,那多半就不该做这笔交易。如果你需要找咨询顾问,就别做这笔交易。所谓顾问是个笑话。

I never get nervous during deals. I love them. That’s my game. If you are nervous, you probably shouldn’t be doing it anyway. If you need consultants, don’t do the deal. Advisors are a joke.

股票分拆?会吸引非价值投资者吗?股东大会规模太大?

Stock split? Attracting non-value investors? AGM too big?

我是被迫拆股的,这样对小投资者才算公平。如果我是小投资者,只能拿到现金,我也不会乐意。所以他才决定不去那样对待别人。股东大会从 1981 年的 12 个人,发展到去年超过 3 万人。奎斯特中心已经快要坐不下了。大会期间,整个奥马哈市区以及林肯市的大部分地方都被订满。我的梦想是在纪念体育场举办股东大会,搞一场内布拉斯加橄榄球风格的年度大会。我会让伯克希尔旗下公司的经理们穿破烟雾列队登场,同时我用扩音器高喊他们的名字。不过,等股东们看到这些经理们一边咳嗽一边一瘸一拐地穿过烟雾,这个主意恐怕就没那么妙了。

I felt forced to split stock so the deal was fair to smaller investors. I wouldn’t like it if I were a small investor and could only get cash. So he made the choice not to do it to others. AGM has grown from 12 in 1981 to more than 30,000 last year. Qwest Center is already close to capacity. It sells out the entire city and most of Lincoln during the AGM. My dream is to have the AGM in Memorial Stadium for a Nebraska football-style AGM. I would have the managers of Berkshire’s companies to run through clouds of smoke while I shouted their names over the intercom. But this might not be a good idea when shareholders see all these managers limping through the smoke coughing.

报业陷入困境了吗?你怎么看?

Newspaper industry in trouble? Thoughts?

报纸曾经有过护城河。它曾是唯一或最好的信息来源。80% 的成本由广告商承担,所以对消费者来说很便宜。那是一种天然垄断。但互联网改变了一切。如果古腾堡先发明的是互联网,报纸根本就不会存在。互联网能让报纸消亡,反过来却不行。

Newspapers used to have a moat. It was the only or best source of information. Eighty percent of the cost was paid by the advertisers so it was cheap for the consumer. It was a natural monopoly. But the internet changed everything. If Gutenberg had invented the internet first, newspapers would have never existed. Internet can put newspapers out of business, but the opposite isn’t true.

商业地产呢?

Commercial Real Estate?

商业地产是一团糟。泡沫时期发放的五年期到期一次性偿还贷款,很快就要到期了。规模没有住宅贷款那么大,但依然很大。80 年代农业市场崩盘时,我曾在 FDIC 那里买过一个农场。住宅市场呢?房子太多了。我们建的房子比新增的家庭数还多。要想抬高房价,要么拆掉现有的房子,要么让青少年早点同居。很多年轻小伙子倒是会乐意接受那项提议。但更可能的做法是我们就只是少建些房子,这是好事。过剩的库存正在被消化掉。

CRE is a mess. Five-year bullet mortgages are due soon from the bubble era. Not as big as residential but still big. I once bought a farm from the FDIC in the 80s when farm market collapsed. Residential? There are too many homes. We built more houses than households were being created. We can increase home prices by destroying current homes or asking teenagers to cohabitate earlier. There’d be a lot of young men who would take that deal. But we are more likely to just build less houses, and that’s a good thing. Excess inventory is being eaten up.

当 CEO 们打来电话?最让人意外的一通电话是什么?

When CEOs call? Most surprising call?

我就坐着等电话响。大多数问题我可以在不到一分钟内给出答案。收购?我喜欢先听价格。价格不好,听别的没意义。庞齐奥(对生意人来说这名字太糟糕了)用了十分钟向我推销他正在做的定制相框生意。我听到价格,觉得合适,就成交了。定制相框这门生意无法复制。后来我和庞齐奥见了一小时面,之后再也没见过他。(附记:巴菲特的记性好得惊人。他聊起自己 1941 年一边听内布拉斯加对斯坦福的橄榄球赛广播,一边听到的一个吉列广告,至今还记得。)

I sit and wait for the phone to ring. I can give most answers in less than a minute. Deals? I like to hear price first. No point hearing the rest if the price isn’t good. Ponzio (terrible name for a business man) pitched the custom frame business in ten minutes. I got the price, liked it and did the deal. Custom frame business can’t be replicated. Met Ponzio later for one hour and never saw him again. (Side note: Buffett has an ungodly good memory. He talked about a Gillette commercial he once heard on the radio in 1941 while listening to the Nebraska/Stanford football game.)

如何提高独立思考能力?

How to improve independent thinking?

好问题。非常难。(他重复了在哥伦比亚大学市政厅活动上提出的那个交易:用一生总收入的 10% 来购买一位同学余生 10% 的收入。)学生们可以通过提升口头和书面沟通能力来大幅提高自身价值。(提到了他上过的戴尔·卡内基课程。)

Good question. Very tough. (Repeated the 10-percent lifetime earnings purchase deal from the Town Hall at Columbia.) Students could dramatically increase the value by improving oral and written communication skills. (Mentioned Dale Carnegie classes he took.)

股票波动大,所以贵金属更好?房地产呢?

Stocks are volatile so precious metals better? RE?

波动对投资者来说是极大的好事。如果股票只是随时间以恒定速率平稳上涨,那你买的其实就是债券。投资是你能参与的最有利的游戏。为什么?因为你可以利用市场先生为你服务。例外情况是:如果你借钱投资。借来的钱会让你倾家荡产。如果市场比你懂得多,那你就不该参与这个游戏。

Volatility is great for an investor. If stocks only went up over time at a constant rate, you’d be buying a bond anyway. Investing is the most advantageous game you can play. Why? You can use Mr. Market to your advantage. Exception: if you borrow money. Borrowed money can ruin you. If market knows more than you, then you shouldn’t be in the game.

接班人问题?

Succession Issues?

伯克希尔知道由谁接班。这对我极为重要。我去世后也会衡量自己的成功与否。接班人的年龄很重要。我希望有人能在这个位置上待很久。这不是问题,因为伯克希尔人才济济。接班不是难题,因为伯克希尔不像 GE 那样,人人都觊觎伊梅尔特的位子,伯克希尔的经理们已经拥有了他们想要的工作。

Berkshire knows who is taking over. This is extremely important to me. I measure my success after I am gone too. Age of successor is important. I want someone to be in place a long time. It’s not a problem because Berkshire has a lot of talent. Succession not a problem because, unlike a company like GE where everyone is gunning for Immelt’s job, managers at Berkshire already have the job they want.

财富与幸福?相关关系?因果关系?

Wealth and Happiness? Correlation? Causation?

做你热爱的事。让优秀的人围绕在你身边。他们会藏匿你吗?许多极其成功的人,找不到一个愿意藏匿他们的人。有些人甚至会被自己的子女出卖。如果有很多人愿意藏匿你,你就会幸福。芒格曾说过,他父亲会帮他埋尸体,但第二天会为此把他骂个半死。

Do what you love to do. Get great people around you. Would they hide you? Many very successful people can’t find anyone who would hide them. Some would even be sold out by their own children. If a lot of people would hide you, you will be happy. Munger once stated that his dad would help him bury a body, but he’d get hell for it the next day.

毕业后我将去伯灵顿北方圣达菲铁路公司(BNSF)工作。有什么建议吗?

I will be working for Burlington Northern Santa Fe Railway after graduation. Any advice?

努力工作,不求报酬。去你热爱的地方,和你钦佩的人共事。

Work hard and work for free. Work where you love with someone you admire.

对于想进入投资领域的人有什么建议?

Advice for getting into investing?

我喜欢寻宝。尽可能地多学。直接跳进池子里来。

I love the treasure hunt. Learn as much as you can. Just jump right into the pool.

个人笔记/趣闻/搞笑事件:

Personal/Interesting/Funny Notes:

见过巴菲特之后,我对他的敬佩又深了一层(我原本以为这已经不可能了)。他让每个人都觉得自己是他的伙伴。他给人的感觉就像一个装在 80 岁老人身体里的小男孩(同时又具备活了 200 年才有的智慧)。他不停地挥舞拳头,不停地开玩笑。他的精力比在场大多数学生都旺盛。这个家伙浑身焕发着光彩。

I admire Buffett far more after I met him (I didn’t even think that was possible.) He made everyone feel like he was their pal. He comes across like a boy in an 80 year old man’s body (with the wisdom of a man that has lived 200 years.) He was fist pumping, cracking jokes constantly. He had more energy than most of the students there. The guy was beaming.

我重现了他在沃顿与兄弟会兄弟们拍的那张“掏兜”照。有个人想跟沃伦合影,让沃伦把他脑袋夹在腋下。沃伦笑着说了句“行”。那人刚走到跟前,沃伦就像比特犬咬住 T 骨牛排一样死死钳住他,把他像布娃娃一样甩来甩去。那家伙脸上的表情简直无价。所有人都笑得前仰后合。

I got a re-creation of the pick-pocket photo that he did with his fraternity brothers at Wharton. Some guy wanted a pic with Warren putting the guy in a head lock. Warren just laughed and said, “Sure.” The guy goes over to him and Warren just grabs the guy like a pit bull on a t-bone. He was tossing the guy like a rag doll. The look on his the guy’s face was priceless. Everyone was dying laughing.

我们学校送了沃伦一件礼物,他让我们直接放到他车里。我们问:“直接进你车里放进去就行?”沃伦说:“对,车就在那边,门开着,放进去就好。”那语气,就像认识我们好多年了似的。

Our school gave Warren a gift and he told us to put it in his car. We asked, “Just go into your car and put it in there?” Warren says, “Yup. It’s over there. The door is open. Just go ahead and put it in there.” Said it like he’s known us for years.

在拿内布拉斯加大学橄榄球队的入场仪式来调侃股东大会时,巴菲特鼓着掌,一拳举向空中,还小跑了几步,像穿过烟雾那样跑上场,简直笑翻了全场。对你们这些像我一样痴迷《宋飞正传》的人来说,“这可是经典,杰瑞。经典!”

During the joke about having a Nebraska football entrance for an AGM, Buffett claps, throws his fist in the air and jogs for a bit like he is running through the smoke. It was hilarious. For those of you who are obsessed with Seinfeld (as I am), “it was gold Jerry. GOLD!”

他调侃富国银行时说道:“他们在 30 美元价位回购,是个好主意。”这或许能让人一窥他对富国银行的估值判断。

He quipped about Wells Fargo, “Their buyback at $30 was a good idea.” Might give some insight into his valuation of WFC.

在 Piccolo’s 和 Gorats 吃了饭。两家都没给我留下什么印象。不过我能理解为什么巴菲特喜欢它们(便宜、过得去、环境清静)。我喜欢奥马哈。这是座非常古朴的城市。舒坦。温馨。

Ate at Piccolo’s and Gorats. I wasn’t impressed with either. But I could understand why Buffett likes them (cheap, decent, calm atmosphere.) I liked Omaha. Very quaint city. Comfy. Cozy.

去了内布拉斯加大学奥马哈分校图书馆(这里曾是奥马哈市立大学——巴菲特教过金融的地方),但没找到任何旧讲义或其他资料。考虑到全球最杰出的投资者曾在那儿教书,他们的巴菲特藏品少得惊人。

Went to University of Nebraska at Omaha library (it used to be the Municipal University of Omaha - where Buffett taught finance) but couldn’t find any old lecture notes or anything. They had a surprisingly small Buffett collection considering the best investor in the world once taught there.

我为所有拼写、语法或格式错误致歉。这是我在别人电脑上尽可能快地赶出来的。干杯!

I apologize for any spelling, grammatical or formatting errors. I wrote this on someone else’s computer as quickly as possible. Cheers!