每日新闻集团2017年会后炉边谈话(查理·芒格)

2017 · 会议 · 原文约 15607 词
译文与英文原文逐段对齐可在本页展开英文,也可打开发布者原址核对上下文。
打开来源正文

标题:与查理·芒格的炉边谈话:完整记录

Fireside Chat with Charlie Munger: Full Transcript Following the 2017 Daily Journal meeting, Charlie Munger treated everyone who stayed to an informal fireside chat. For over two hours, he graciously answered any questions. I transcribed this fireside chat verbatim and as accurately as possible. It was transcribed from this fantastic 1 hour and 48 minute recording of the talk. Below is the transcript in its entirety.

https://latticeworkinvesting.com/2017/04/03/fireside-chat-with-charlie-mungerfull-transcript/

https://latticeworkinvesting.com/2017/04/03/fireside-chat-with-charlie-mungerfull-transcript/

在 2017 年 Daily Journal 股东大会结束后,查理·芒格与所有留下来的人进行了一场非正式炉边谈话。在两个多小时里,他和蔼地回答了所有问题。我尽可能准确、逐字地转录了这次谈话。转录依据的是这段 1 小时 48 分钟的精彩录音。以下是完整记录。

Event Info Location: 949 E 2nd St, Los Angeles, CA 90012

活动信息

地点:美国加州洛杉矶东 2 街 949 号,邮编 90012

Event: Informal Fireside Chat following the DJCO Annual Meeting Date: February 15, 2017

活动:DJCO 股东大会后的非正式炉边谈话

日期:2017 年 2 月 15 日

Start of Transcript (Video 1 of 22 0:27) Charlie: …Why do you want to strain and (feel like you) have more danger when you’re already filthy rich? As Warren says, ‘What difference does it make to him if he has an extra zero on his tombstone?’. Question: For return on invested capital, isn’t that already taking into account leverage? Charlie: Well of course everybody would rather have billions with a high return on capital. (Video 2 of 22 0:04) (Video 3 of 22 0:28) Question: What’s your reading habits every day? Charlie: I read 3 or 4 newspapers when I get up in the morning, and I always have two or three books that I’m reading. I kind of go back and forth between them. And that’s what I do. That’s what I’ve done all my life. Question: What are your four newspapers? Charlie: Wall Street Journal, New York Times, Financial Times, L.A. Times. (Questioner: No Washington Post?) No, no Washington Post. (Video 4 of 22 1:14) Question: (Question Regarding deferred gratification) Charlie: What about medical school, that’s a lot of work. You’re not living very high or this or that. Later you’re a doctor and you have a better life. That’s deferred gratification.

记录开始

(视频 1/22,0:27)

查理:……你为什么想在已经富得流油的时候,还要去费劲、还要让自己面临更多危险?正如沃伦所说,‘他的墓碑上多一个零,对他来说又有什么区别?’

提问者:对于投入资本回报率,那不是已经考虑了杠杆因素吗?

查理:当然了,每个人都希望在资本回报率很高的同时,还能拥有数十亿的财富。

(视频 2/22,0:04)

(视频 3/22,0:28)

提问者:你每天有什么阅读习惯?

查理:我每天早上起床后会看 3 到 4 份报纸,而且我总是在读两到三本书。我会在这些书之间来回切换。这就是我做的事。我这辈子都是这么过来的。

提问者:你每天看哪四份报纸?

查理:《华尔街日报》、《纽约时报》、《金融时报》、《洛杉矶时报》。(提问者:没有《华盛顿邮报》?)没有,没有《华盛顿邮报》。

(视频 4/22,1:14)

提问者:(关于延迟满足的提问)

查理:医学院呢?那要付出很多努力。你不能过得太奢侈,什么都不能。之后你成了医生,生活就变好了。这就是延迟满足。

Question: So Charlie, you’re the chairman of the Good Samaritan Hospital, do you have any recommendations or any suggestions about lowering the prices… Charlie: Well I took that because basically it was basically a losing hand and I play so many winning hands, so I thought, I should force myself to play a losing hand, and I must say it’s been very difficult. Question: Do you believe in a single-payer health system? Charlie: I think a single-payer health system would work a lot better, yes. I think it will eventually come. I think the existing system is a ridiculous (inaudible) system. Ridiculous system. Question: How should we help our children to avoid envy and jealousy. Charlie: Well you can’t. (Video 5 of 22 0:41) Question: What’s your go to (valuation approach)? Charlie: We don’t have one way of doing it. We have certain things we avoid because we don’t think we have the competency to deal with it. And we have certain things we kind of like because we’re use to them. And so, we don’t have just one set of rules. We don’t have any formulas that are exact or anything like that. And some of the stuff we do, we just know it’s a little better than our alternatives. We’re doing all kinds of stuff now that we would not have done. We would have never bought Apple stock in the old days. (Video 6 of 22 0:51) Question: (Regarding Todd Combs. How he got introduced to Charlie and Warren) Charlie: He seemed like very straight forward. But you see I get a million letters from people who want to come work for Berkshire. Or want to come work…I sometimes get a check from somebody who says, “Here’s $50,000, I’ll pay this to work for you.” I sent the $50,000 back. I will say that it’s kind of a brash thing to do, and I kind of admire it because it was kind of a smart-ass stunt, and I was something of a smart-ass when I was young myself. But I’m not looking for another starting helper or something. I’m playing out the end game. Anybody who’s playing anything else but an endgame when they’re 93 is crazy. It’s an endgame.

提问者:查理,你是好撒玛利亚人医院的董事长,对于降低医疗价格,你有什么建议或意见吗?

查理:我接受这个职位,基本上是因为它本质上是个必输的局面。而我赢了太多必胜的局面,所以我想,我应该强迫自己去打一个必输的局面。我得说,这非常困难。

提问者:你相信单一付款人医疗体系吗?

查理:我认为单一付款人医疗体系会运作得好得多,是的。我认为它最终会实现。我认为现有的体系是个荒谬的(听不清)体系。荒谬的体系。

提问者:我们该如何帮助孩子避免嫉妒和攀比?

查理:这你做不到。

(视频 5/22,0:41)

提问者:你常用的(估值方法)是什么?

查理:我们不是只有一种方法。我们有些东西会避开,因为我们觉得自己没有能力处理。另外有些东西我们有点喜欢,因为我们习惯了。所以我们没有一套固定的规则。我们没有什么精确的公式或类似的东西。而我们做的有些事,只是因为我们知道它比我们其他的选择稍微好一点。我们现在做的很多事情,以前是不会做的。以前我们绝不会买苹果的股票。

(视频 6/22,0:51)

提问者:(关于托德·库姆斯,以及他是如何被介绍给查理和沃伦的)

查理:他看起来非常直率。但是你看,我会收到无数封来信,都是想来伯克希尔工作的人。或者想来工作……我有时候会收到某人寄来的支票,上面写‘这里是 5 万美元,我愿意付这笔钱来为你工作。’我把那 5 万美元退回去了。我得说,这倒是一件挺大胆的事,我甚至有点欣赏,因为这有点像一种聪明的恶作剧,我年轻的时候也有点像这样爱耍小聪明。但我现在不是在找另一个初级助手或类似的东西。我正在玩的是终局游戏。任何人在 93 岁的时候,不玩终局游戏,还在玩别的,那一定是疯了。这就是终局。

(Video 7 of 22 2:35) Question: So you bet against the jockey, not against the horse necessarily? Charlie: Well, no…McKinsey. Skilling came out of McKinsey. There are a lot of manipulative types that (inaudible) McKinsey. Question: So is it simply an observation of the people more so than the quantitative factors? You don’t need to look at the balance sheet when you’re looking at the person. Charlie: Well I can see the chain-letter aspects of the game. And the huge leverage and the huge…he was just sort of building a chain-letter. It’s intrinsically sort of a dishonorable thing to do. Because the nature of the thing you’re…doing something that you can’t continue on its own motion. You know, making it look like oil. So it’s intrinsically sort of dishonorable. So I don’t like chain-letter operators and I don’t like drunks. I don’t like people who puff and lie and I don’t like people who raise prices on drugs that people have to have by 500% overnight just because it would work. There’s a lot of flags we’re flying. Question: Charlie, we’ve seen a lot of folks boycotting retailers because they sell Trump brand merchandise and vice-versa because… Charlie: I don’t like all that. Basically, I’m not in favor of young people agitating them and trying to change the whole world because they think they know so much. I think young people should learn more and shout less. So I’m not sympathetic to anybody…young people are out in the streets agitating and I say, ‘to hell with them’. That’s not my system. I think if you got Hitler or something you can go out and agitate, but short of that, I think the young people ought to learn more and shout less. They ought to act more like Chinese. Question: Did you personally know Richard Feynman and what do you think of him? Charlie: Yes. I knew him slightly. Very slightly. Well he was a genius. On the other hand he was a screwball. He absolutely was nuts about screwing around with a lot of different woman, and going after the wives of his own graduate students (I think). That’s disgusting. So he had this blind-spot. Now in physics, in teaching, he was one of the nobelist people we ever had. But in his personal life he was a little nuts. (Video 8 of 22 2:22) Question: Charlie, I have a question about real estate. When I look at real estate and stocks, real estate is just easier to evaluate. You know, comps, cash flow, and replacement cost. It just seems like an easier game than the equities market.

(视频 7/22,2:35)

提问者:所以你是赌骑师,而不是赌马?

查理:嗯,不是……麦肯锡。斯基林就是从麦肯锡出来的。麦肯锡有很多善于操纵的类型(听不清)。

提问者:所以,这更像是观察人,而不是看量化因素?你看一个人时,不需要看资产负债表?

查理:我能看到这个游戏的传销本质。巨大的杠杆,巨大的……他基本上就是在搞一个传销。从本质上看,这是一种不太光彩的事情。因为你所做的事的本质……是在做一些无法自我持续的事情。你知道的,就是让它看起来像石油。所以,它在本质上是可耻的。所以我不喜欢传销操盘手,也不喜欢酒鬼。我不喜欢那些吹牛撒谎的人,也不喜欢那些因为行得通,就把病人必需的药品价格一夜之间提高 500% 的人。我们有很多警示信号。

提问者:查理,我们看到很多人抵制零售商,因为他们销售特朗普品牌的商品,反之亦然……

查理:我讨厌所有这些事。基本上,我不赞成年轻人四处鼓动,试图改变整个世界,因为他们觉得自己无所不知。我认为年轻人应该多学习,少叫嚷。所以,我对任何人都不抱同情……年轻人跑到街上鼓噪,我会说,‘去他们的吧。’这不是我的系统。我觉得,如果你面临的是希特勒之类的情况,你可以上街鼓动,但除此之外,我认为年轻人应该多学习,少叫嚷。他们应该更像中国人那样行事。

提问者:你个人认识理查德·费曼吗?你怎么看他?

查理:认识。我跟他有点头之交。非常浅。他是个天才。但另一方面,他又是个怪人。他绝对沉迷于跟很多不同的女人乱搞,甚至追求他自己研究生的妻子(我想)。这很恶心。所以他有这个盲点。在物理学和教学方面,他是我们有过的最杰出的人物之一。但在个人生活方面,他有点疯狂。

(视频 8/22,2:22)

提问者:查理,我有个关于房地产的问题。当我比较房地产和股票时,房地产更容易评估。你知道,可比交易、现金流、重置成本。这看起来比股市更容易。

查理:房地产的问题在于,每个人都理解它。跟你打交道、跟你竞争的人,他们专注于一个小小的十来个街区,或者一个小行业。他们比你对这个行业了解得更多。所以你会遇到很多吹牛者、骗子和经纪人。所以它一点也不容易。一点也不容易。它的难处在于,如果它容易……所有这些人都……一大堆热爱房地产的族群……你知道的,亚洲人、哈西德派犹太人、印度人,他们都热爱房地产。他们是聪明人。他们认识所有人,也知道所有门道。你甚至连房地产的好机会都看不到。从初学者的角度看,房地产不是一个容易玩的游戏。而股票呢,你和所有人都是平等的。如果你聪明的话。在房地产领域,当你是个初出茅庐的年轻人时,你甚至看不到机会。机会都流向别人。股市是永远开放的。(就像)风险投资。红杉资本能看到好东西。你开个办公室,‘乔·施莫风险投资公司:初创公司来找我吧!’你会饿死的。你得弄清楚,在你所选择的事情上,你的竞争地位是什么。房地产有很多困难。

那些买下所有汽车旅馆的印度帕特尔家族?他们比你对汽车旅馆了解得多。他们就住在那该死的汽车旅馆里。他们不交所得税,他们也不怎么支付工伤赔偿,他们挣到的每一分钱,都用来修缮旅馆,然后再买一家。你想跟帕特尔家族竞争吗?我可不想……我可不想。

(视频 9/22,1:44)

提问者:你和沃伦在商业生涯中,对人的判断力惊人。(查理插话:我们确实还不错。)你和他是看中了什么?在判断谁会成为好的商业合作伙伴的过程中,你们犯过什么错误,从中又学到了什么?

查理:嗯,首先,沃伦的家族里有一些非常好的人。比如,我以前在弗雷德·巴菲特手下工作过。所以我们有非常了解的人,他们都是真正高尚的人。因此,我们有比较他人的基准。而且,我们在能力、才智等方面也有比较他人的基础。所以我们脑子里有很多数据,帮助我们判断。而且我觉得,我们还有一些基因上的优势。不是智商点数,而是纯粹的天性特质,让我们做得更好。

提问者:比如哈里·博特尔?跟我说说哈里·博特尔,你在他身上看到了什么?

查理:我和他一起在一家陷入严重困境的电子公司工作过,他通过缩减规模帮助我们摆脱了困境。他知道怎么做。而沃伦有一家需要缩减规模的公司,但他不知道如何下手。所以我把他们两个撮合在一起,结果当然很好。(链接)

Charlie: The trouble with real estate is that everybody else understands it. And the people who you are dealing with and competing with, they’ve specialized in a little twelve blocks or a little industry. They know more about the industry than you do. So you’ve got a lot of bull-shitters and liars and brokers. So it’s not a bit easy. It’s not a bit easy. The trouble with it is, if it’s easy…all these people…a whole bunch of ethnics that love real estate…you know Asians, Hasidic Jews, Indians from India, they all love real estate. They’re smart people. And they know everybody and they know the tricks. You don’t even see the good offerings in real estate. It’s not an easy game to play from a beginner’s point of view. Real estate. Whereas with stocks, you’re equal with everybody. If you’re smart. In real estate, you don’t even see the opportunities when you’re a young person starting out. They go to others. The stock market’s always open. It’s (like) venture capital. Sequoia sees the good stuff. You can open an office, “Joe Schmoe Venture Capitalists: Start-ups come to me!” You’d starve to death. You got to figure out what your competitive position is in what you’re choosing. Real estate has a lot of difficulties. Those Patels from India that buy all those motels? They know more about motels than you do. They live in the g.d. motel. They pay no income taxes, they don’t pay much in worker’s compensation, and every dime they get, they fix up the thing and buy another motel. You want to compete with the Patels? Not I….Not I. (Video 9 of 22 1:44) Question: You and Warren throughout your business history were incredible at judging people. Whether it’s Mrs. B. (Charlie interjects: We were pretty good, yes.) What was it that you and he looked for. And what were mistakes that you made that you learned from along the way in judging who would be good business partners to work with. Charlie: Well, first there’s some very good people in Warren’s family. One of them I worked under was Fred Buffett. So we had people we knew well that were really noble people. So we had basis to compare people against. And we had basis to compare people in terms of capacity and talent and so forth. So we had a lot of data in our heads that helped us. And I think we had some genetic advantages. Not IQ points, just absolute quirks of nature that made us better. Question: Like Harry Bottle? Tell me about Harry Bottle and what you saw in him. Charlie: Well I worked with him in an electronics business that got into terrible difficulties and he’d help us work out of that business trouble by downsizing. He knew how to do it. And Warren had a business that needed downsizing and Warren did not know how to do it. So I put those two together and of course it worked well. (link)

提问:查理,能谈谈你在所罗门兄弟的经历吗?你从那段经历中真正学到了什么关于人性的东西……

(视频 10 of 22 8:14)

查理:我学到的是,投资银行里那些轻松得来的钱、轻易获得的杠杆等等东西,会催生一种充满嫉妒、怨恨、疯狂、过度扩张和过度杠杆的文化。投资银行这个行业非常难管理。它当时已经失控了。那种嫉妒……这些人简直疯了。如果某个混蛋某年赚了 400 万美元,另一个家伙会因为自己只拿到 300 万美元而暴怒。他们整天怨气冲天,引发各种麻烦。这是一个极难管理的行业。我认为,大量涌入金融业的快钱几乎会毁掉所有人。

提问:查理,你对苹果公司有什么看法?

查理:嗯,这对我们来说是一件非常奇怪的事。显然,我们对苹果业务的客户黏性有多强并没有特别的洞察。苹果的整个供应链就像一个老板管理着 200 万员工,这非常独特。而且那个老板也不是完美的。另一方面,苹果拥有一群黏性非常强的客户。他们能继续保持这种局面吗?如果能,还能持续多久?我不知道,但我认为它保持高黏性的可能性相当大。这就是我们买入它的原因。但正如我说的,我们在这方面只有一点点优势,不是很大的优势。我们这么做是因为我们找不到过去那种我们确信不会亏钱的东西了。对苹果,我们自认为有一点优势,但我们没有那种“不可能失败”的深刻洞察。但如果你找不到……如果你有钱又必须投出去,而且找不到过去你喜欢的那种机会,那就只能把钱投到当下最好的选择上。有这么多钱真是一个甜蜜的烦恼。我们真不该抱怨事情变难了。事情变难的原因是我们钱太多了。我们当年买可口可乐的时候,一次只买 100 万股。我们花了 8 个月时间才买到 100 万股可口可乐。我们当时每天买进差不多一半的交易量。现在要进出这些大块头股票可难多了。

提问:你和约翰·博格是好朋友吗?(链接)

查理:不是,我只是……或许见过他一次什么的。我的意思是……基本上我认为他的基本方法是正确的。其他人都无法追上市场平均收益,但他能。他的理念成功了,他也成功了,他是对的。另一方面,他有点像那种只会一招的选手。我不认为他还有别的……他这辈子有一个好主意,并且他非常坚定地执行了它。你需要的也就这么多。他是一个有趣的例子。他有一个好主意,大力推进,然后它成功了。你不需要很多好主意,但你确实需要一个。

提问:能聊聊比亚迪吗?

查理:这又是早期我们绝不会做的事。我通过李录接触到这家公司。比亚迪当时股价被砸得很低,是一种格雷厄姆式的股票。它不是初创公司,而是一家小型公司。

提问:你认为比亚迪会在美国做基础设施吗?

查理:不会。比亚迪现在在做单轨铁路。他们会在中国做单轨铁路。

提问:但他们不会在美国做这个吗?

查理:哦,他们会做,但那会很蠢。单轨铁路在美国从来就是个微利生意。在中国他们能拿到许可。中国……他们直接就去干了。

提问:那能源存储呢?你觉得这会在美国发生吗?

查理:当然会。每个人都会做能源存储。如果电力来自太阳能或风能,你就必须进行时间上的调峰。当然会有大量的储能需求。

提问:这听起来可能有点像马克斯·普朗克的司机那种知识(链接),但说到要找出卖出价——也就是公司内在价值,然后与市值进行比较(查理插话:“比什么?”),就拿比亚迪来说吧。

查理:哦,那很难。而且我们在这方面也学到了东西。我们买入的时候,可以看到风险投资人愿意为这样的交易支付三倍的价格。所以作为风险投资标的,它很便宜……而且我们能看到这是一个好的风险投资项目,因为那个家伙(王传福)已经创造了小小的奇迹。所以那是一只便宜的股票,但需要一些特殊的洞察力才能发现。如果没有李录找到它,我自己是不会发现的。一旦我们投资了它,我就开始了解王传福,尽管他一句英语都不会说。王传福是个天才。(链接)他很精明,他诚实,他狂热,他热爱他的公司,等等,等等。他能做到的事情简直令人难以置信。他能学会一整套全新的技术。

提问:所以这主要是定性的判断?

Question: Charlie, could you talk about the episode at Solomon Brothers and what you really learned about people… (Video 10 of 22 8:14) Charlie: What I learned is that all that easy money and easy leverage and so forth in investment banking creates a culture that’s full of envy, jealousy, craziness, over-reaching, over-leveraging. It’s a very hard business to manage…investment banking. It was out of control. The envy was…these people went berserk. If one jerk got $4 million some year, the other guy was furious that he only got $3 million. And they just seethed and caused trouble. It was a very difficult business to manage. I think a lot of easy money that comes into finance just ruins practically everybody. Question: Charlie, any thoughts on App Question: Charlie, any thoughts on Apple Corporation? Charlie: Well it’s a very odd thing for us to do. Obviously we’ve got no special insights as to how sticky Apple’s business is. Apple’s whole supply chain is like one man with two million employees. That’s very peculiar. And the man is not perfect. On the other hand, Apple has a very sticky bunch of customers. Will they be able to keep that going? And if so, how long? I don’t know but I think the chances are pretty good that it’s going to be quite sticky. And that’s why we bought it. But as I said, we have a slight edge in our favor there. But it’s not a big edge. We’re doing that because we don’t find the stuff we use to find where we knew we couldn’t lose. Apple we’ve got what we think is a little edge. We don’t have a big insight into “can’t fail”. But if you can’t find…if you’ve got the money and you have to put it somewhere and you can’t find what you use to like, you have to put it with what’s best available. It’s a nice problem to have, to have so much money. We shouldn’t really be complaining about that it got harder. The reason it got harder was we have so much money. When we bought that Coca-Cola, it was a million shares. It took us 8 months to buy a million shares of Coke. We were buying like half of all trading every day. It’s hard to get in and out of these big blocks. Question: Are you good friends with John Bogle? (link) Charlie: No, I just…maybe I met him once or something. I mean…basically I think he’s right about his basic approach. That other people are not going to match the averages and he is. And his idea has succeeded, and he’s succeeded, and he was right. On the other hand, he’s kind of a one trick pony. I don’t think he has another…he had one good idea in his lifetime and he rode it very hard. That’s all you need. He’s an interesting example. He had one good idea, he pushed it hard, and it worked. You don’t need a lot of good ideas, but you do need one. Question: Can you talk a bit about BYD? Charlie: That again is something that we would have never done in the early days. When I got into that Li Lu. BYD had been pounded down so hard, it was a Graham type stock. It wasn’t a start-up, but a small-type company. Question: Would you see BYD doing infrastructure here in the U.S.? Charlie: No. BYD’S now going into monorails. They’ll do monorails in China. Question: They wouldn’t do that here in the U.S. though? Charlie: Oh they would, but it would be pretty dumb. Monorails in the U.S. have been a peanut business forever. In China they can get permits. China…they just go do it. Question: How about energy storage? Do you see that happening here in the U.S.? Charlie: Of course. Everybody’s going to do energy storage. You’ve got to time-shift the power if it comes from either the sun or the wind. Of course there’s going to be a lot of storage. Question: This might sound like Max Plank chauffeur kind of knowledge (link), but when it comes to find the sell-out price, the intrinsic value of the company when you want to compare that to the market cap (Charlie interjects: “of what?), just BYD let’s say. Charlie: Oh that’s hard. And again we’ve learned things there. When we bought in, we could see that a venture capitalist would have paid three times as much for that kind of a deal. So it was cheap as a venture capital…and we could see it was a good venture capital thing because the guy had worked minor miracles already. So that was a cheap stock, but it was one that took some special insight. And I wouldn’t have had it without Li Lu who found that. And once we were in it, I got to know Wang Chuanfu even though he can’t speak a word of English. And Wang Chuanfu’s a genius. (link) And he’s shrewd. And he’s honest and he’s fanatic and he loves his company and so on and so on and so on. And what he can do is just incredible. He learns whole new technologies. Question: So it’s mostly qualitative?

查理:一部分是因为他们拥有的东西,一部分是把宝押在了那位“骑手”身上。他手下有一大批中国人,年轻的中国员工。你简直不敢相信那些员工能做到什么。他雇了 23 万中国人为他工作。伯克希尔总共才 46 万员工。那员工数量可真不少。这些人能做出你难以置信的事。

现场人士:如果政策允许,你会把整个公司买下来吗?

查理:我不这么想,因为他能成功的一个原因是——中国人以一位农民家的第八个儿子为荣,他白手起家,创建了一家小公司,而且一直做到今天这个地步。他们做的很多其他事,比如汽车合资企业,都是和已经领先的西方公司合作。所以从某种意义上说,他们热爱并为自己人感到骄傲——那个农民的儿子,一切靠自己,而且仍然是中国人。我不想通过收购比亚迪来破坏那个中国形象。按现在的方式发展效果更好。不过你说得对,我确实在某种程度上是在押注这个人。我去过他们的电池隔膜厂。全世界大概只有五家公司知道怎么制造电池隔膜。那种胶状物经过时,靠自己的化学物质横向粘合……凝聚力……这是你见过的最复杂的该死工序。非常难做。如果做得不精确,电池就会报废。他就这么学会了,砰的一下,他需要知道的东西他就自己琢磨出来了……没有多少人能做到这一点。

注:巴菲特说:“比亚迪是查理的主意……当他遇到天才,并看到天才以务实的方式运作时,他会震惊。”伯克希尔在 2008 年以 2.32 亿美元买入 10% 的股份。(链接)截至 2017 年 4 月,该股份价值 18.4 亿美元。(链接)

Charlie: It’s partly what they have, and partly I’m betting on the horseman there. And he’s got a bunch of Chinese. Young Chinese. You can’t believe what those employees do. He’s got 230,000 Chinese working for him. Berkshire only has 460,000 employees. That’s a lot of employees. And they can do things you can’t believe. Question: Would you buy the whole company if they’d allow that? Charlie: I don’t think so because one of the reasons that he succeeds is that the Chinese are proud of an 8th son of a peasant that creates a little company all by himself and is doing so far. And a lot of the other stuff they’re doing, joint ventures in automobiles, they’re joint ventures with the west whose already ahead, so in a sense they love and are proud of their own man the son of a peasant that did it all himself and it’s still Chinese. So I wouldn’t want to destroy that Chinese image by buying BYD. It works better the way it’s going. But you’re right, I’m betting to some extent on the person. I was in their battery separator plant. There are about five companies on earth that know how to make battery separators. That goo comes by and hangs together laterally through its own chemical something, cohesion…it’s the most complicated damn process that you ever saw. It’s very hard to do. If you don’t do it exactly right, the battery fails. He just learned that, boom, what he needs to know he just figures out…there aren’t many people who can do that. Note: Buffett said, “BYD was Charlie’s idea,…When he encounters genius and sees it operating in a practical way, he gets blown away.” Berkshire bought a 10% stake for $232 million in 2008. (link) As of April 2017, that stake is worth $1.84 billion. (link)

问:你有没有在埃隆·马斯克或者类似的人身上看到同样的特质?

查理:没有。我认为王传福很清楚自己能做什么,什么又是真正困难的事。埃隆·马斯克觉得自己什么都干得了。我更愿意押注在那些对自己有一定自知之明的人身上。

问:那你觉得贝索斯先生清楚自己能力的边界吗?

查理:比你想象的要清楚得多。贝索斯极其聪明,而且野心勃勃,毫不留情。我永远不会跟杰夫·贝索斯对着干。

(视频 11/22,7 分 31 秒)

Question: Do you see similar qualities in Elon Musk or somebody of that sort? Charlie: No I think that Wang Chuanfu knows what he can do and what would be really difficult. Elon Musk thinks he can do anything. I’d rather bet on the man who has some limit to his self-appraisal. Question: Do you think Mr. Bezos knows the limits of his skills? Charlie: Way better than you think. Bezos is utterly brilliant and utterly remorselessly ambitious. I would never bet against Jeff Bezos. (Video 11 of 22 7:31)

提问:你刚才提到可口可乐的效率比以前差了一点?

查理:不是的。前一百年,那种加了咖啡因、碳酸、糖的水,味道一成不变,却席卷了全球。每年钱都源源不断地涌进来,他们简直是被钱淹没了。那整整一百年里,当然很有意思。但这种好事自然会把人惯坏。现在,基本业务正在走下行方向。

提问:你觉得可口可乐和百事在气泡水市场的竞争中还能赢吗?

查理:我不知道。我认为它们都是非常强大的公司,而且都有很大的增长动力。

提问:你觉得如果它们由 3G 资本来管理,会变得更好还是更差?

查理:嗯,我敢打赌,第二年肯定会好得多。(笑声)

提问:如果格洛茨今天来找你,让你再创立一家新公司,(查理:谁?)格洛茨。有一篇文章叫《从两百万到两万亿》,讲的是创立一家价值两万亿美元的公司……(查理:嗯,我知道。那是我做的演讲。(大笑声))如果他今天来找你,想再做一个公司,你会怎么跟他说?(链接)

查理:嗯,我不会再那么做,因为我是事后回头看才做的。换句话说,我在编那个故事的时候已经知道了结果。当然,这比从现在开始预测未来要容易得多。所以我更擅长解释过去,而不是预测未来。真是意想不到啊。

顺便提一句,那个演讲,我讲的时候完全是个失败。从那以后也一直是失败。不过,我认为它的内容绝对正确,里面有很多值得学习的东西。像你这样的少数怪人可能会从中得到点什么。但就大众而言,我让听众感到无聊,有人甚至睡着了。那是我做过的最失败的演讲。后来我在《穷查理宝典》里把它发表出来,因为我仍然认为其中的基本道理是对的。只是它太难理解了。大多数人都不太懂基础心理学。(链接)

提问:查理,看来你在圣巴巴拉的物理研究所项目上打出了全垒打。(查理:呃,我只是盖了一栋楼,研究所本来就存在。)但整体构想和一切看起来都很棒。

查理:确实很棒。如果你有一群聪明人,而且钱花不完,你能做成的事情可真是惊人。(笑声)

Question: You mentioned earlier about Coca-Cola becoming a little bit less efficient than it used to be? Charlie: No. For the first hundred years, all that caffeinated carbonated sugar water with the same flavor, just swept the earth. And every year more money came in. They were drowning in money. For the better part of a hundred years. Of course it was interesting. But of course that kind of spoils you. Now the basic stuff is going the other way. Question: Do you think Coca-Cola and Pepsi still win the sparkling water battle? Charlie: I don’t know. I think they’re both very strong companies. And I think they both have a lot of momentum in place. Question: Do you think if they were run by 3G they would do better or worse? Charlie: Well I guarantee they’d do a lot better the second year. (laughter) Question: If Glotz came to you and asked you to make a new company today, (Charlie: Who?) Glotz. There’s an article, “Turning two million into two Trillion.”, it’s about creating a company that would be worth two trillion…(Charlie: Yeah, I know. I gave the talk. (Big Laughter)) If he came to you today and wanted to do another company, what would you tell him? (link) Charlie: Well I wouldn’t do that because I did that only retrospectively. In other words, I knew the outcome when I created the story. Of course that’s a lot easier than starting now and projecting the future. So I can explain the past a lot better than I can predict the future. Surprise, surprise. And by the way, that talk, it was a total failure when I gave it. It’s been a total failure ever since. Now I think it’s absolute right in that there’s a lot that can be learned in it. And a few nuts like you make get something out of it. But in terms of the greater world, I bored the people. Some of them fell asleep. It was the most failed talk I ever gave. And so I published it when they did Poor Charlie’s Almanac because I still think the basic lessons are right. It’s just it’s hard to understand. Most people don’t understand basic psychology very well. (link) Question: Charlie, it looks like you hit a homerun with the physics institute in Santa Barbara. (Charlie: Well all I did is create a building, they already had the institute.) But it looks fantastic, the whole idea and everything. Charlie: It’s wonderful. It’s amazing what you can do if you have a lot of intelligent and unlimited money. (laughter)

提问:要不设个芒格图书馆?

查理:不,我正忙着帮加州大学圣巴巴拉分校建另一栋学生楼呢。

提问:嘿查理,当前有什么科技创新让你特别兴奋?又有什么事情让你特别害怕?

查理:我确实深刻感知到这场农业革命。所有人都习以为常了。它可不是……你知道,农业生产力可从来没在几十年里增长过 300%。我的意思是,发生的这一切简直太不可思议了。当然,世界也极其需要它。所以我印象非常深刻。而且更多这样的变化还在后面。所以所有这些关于基因剪接让植物长得更好、基因剪接让家畜产出更优的技术。这些都在到来,有些已经开始见效了。他们会推动这种种子杂交技术……这是正在发生的极其重要的事。世界极其需要它。它改变了全人类的整个世界。没有粮食,我们就不可能有这个文明。而可耕种的土地并没有那么多。我们必须从现有土地里获得更多产出。而我们现有的土地,以现在这种集约化耕作方式,正在退化。我们之所以能产出所有这些粮食,是因为我们往土地里倾倒化学品什么的。杀菌剂、除草剂……还有杀虫剂。但所发生的一切实在太惊人了。我们创造了水稻的奇迹,谷物的奇迹。所以我对他们不断推进这些技术的事实印象非常深刻。而且现在有 1% 的人口就能为全美国生产所有粮食?过去我们可是有 80% 的人口在务农。这真是人类生存状况的巨大、巨大变革。如果没有前人给我们带来的所有这些革命,我们现在都还在弯腰干苦力,而不是坐着飞机到处跑来听人讲话。所以我就是觉得这相当有意思。而且我们需要它。好市多现在采购的很多农产品都来自温室种植的蔬菜。大部分是中国的。在一个六英亩的温室里,他们真的知道每一棵该死的菜苗长在哪里。这和种水稻没什么不同,他们就是非常擅长。这里面有很大的潜力正在释放。所以我喜欢农业这块。大多数人只是忽略了它。我们把这视为理所当然。但我对它的印象极其深刻。

提问:过去几个月,美国是否证明自己就像一家火腿三明治企业?

查理:嗯,我认为美国经济和美国人民身上还有很多好东西。部分原因是我们从其他国家吸收了那么多有才华的人。想想我们从中国、印度、甚至日本吸收了些什么。那是大量的人才。过去我们接收的是穷人。你知道那更难,因为……现在来这里的中国人,他们不是穷中国人。他们是富裕的中国人。是成功中国家庭的孩子,成绩优异等等。印度也一样。偶尔我会碰到一个达利特,从印度顶尖理工学院一路逆袭取得成功。但绝大多数印度人……

Question: How about a Munger Library somewhere? Charlie: No, I’m working on another student building in UCSB. Question: Hey Charlie, what scientific innovation is going on right now that you’re really excited about? And what’s one thing that you’re really scared about? Charlie: I really am deeply aware of this agricultural revolution. And everyone just takes it for granted. It wasn’t…you know, it isn’t like agriculture had productivity had ever increased by 300% in a few decades. I mean it was just amazing what happened. And of course the world needed it terribly. And so I’m quite impressed. And more of that’s coming. So all this stuff about gene splicing to make plants grow better and gene splicing to make domestic animals produce better. All that’s coming, some’s starting to work already. And they’ll push this cross-breeding of seeds…it’s a hugely important thing that’s happening. And the world needs it terribly. And it changed the whole world for everybody. We couldn’t have this civilization without the food. And there isn’t that much arable land. We have to get more product out of our existing land. And our existing land, the way were farming it intensively, is degrading. And the reason we produce all this stuff is that we pour chemicals and so forth into the land. Fungicides, herbicides…insecticides too. But it’s just amazing what’s happened. We’ve created the miracle of rice, the miracle of grain. So I’m quite impressed by the fact that they keep doing that stuff. And to have one percent of the people produce all the food for America on their farms? When we use to have 80% of the people. It’s just a huge, huge change in the human condition. And we’d all be doing stoop labor instead of running around in airplanes to hear people talk. If it weren’t for all these revolutions that our predecessors created for us. So I just find that quite interesting. And we need it. Costco buys a lot of produce now from vegetables grown in hot-houses. And by in large those are Chinese. In a six-acre hot house, they really know where every damn blade is growing. It’s not that different from rice growing, they’re just very good at it. That has a lot of potential that is coming. So I like the agricultural stuff. Most people just ignore it. We take it for granted. But I’m quite impressed by it. Question: Is America proving to be a ham-sandwich enterprise in the last few months? Charlie: Well I think there’s a lot of good left in the American economy and the American people. Partly because we’re taking in so many talented people from these other nations. Think what we’ve taken in from China, India, even Japan. It’s a lot of human talent. And in the old days we got the poor people. And you know that was harder because…and now the Chinese that come here, they’re not the poor Chinese. They’re the well-to-do Chinese. And the children of successful Chinese families that get high grades and so forth. And the same from India. Every once in awhile I meet an untouchable who’s just gone up through the main technical institute of India and succeeded. But most of the Indians

我遇到的人全部来自印度的上层阶级。我们正在吸走印度的人才。这当然对我们有好处。对中国也一样。

提问者:然而,这对中国和印度来说是悲剧吗?

查理:嗯,他们人很多。(大笑)他们还有很多人才留在国内。人才短缺并非……当你能从这么庞大的人口中筛选时,你总能找到一些聪明人。(视频 12/22,6:56)

提问者:您谈到机会来临时要果断行动。有没有什么心理清单,能帮助您在机会到来前做好准备或坚持执行?

查理:如果你没有做好准备,你就没有勇气抓住机会。比如我一天之内买下《每日日报》持有的所有股票时,我对美国银行有所了解。我身处那个文化氛围中。我认识美国银行的银行家。我清楚知道它的优点和缺点。所以我知道很多。我对富国银行也了解很多。我对美国合众银行也了解很多。

提问者:您那天是付现金还是用了杠杆?

查理:不,我有现金。

提问者:您对 Chipotle 和那里的食品安全问题有什么看法?

查理:嗯,我确实知道这一点。如果你经营一家人们必须信任你食品的企业,你绝不能承受食品质量方面的丑闻。好市多对此简直是呕心沥血地避免。当然,偶尔我们也会遇到一些相当小的案例。你知道,一些相当小的事情。谁都无法完全避免。但我们就是狂热地预防,并且在发生时严厉处理等等。而他们在这一点上疏忽了——你知道那家中国的炸鸡公司,百胜餐饮集团。这当然严重伤害了他们。如果你卖食品,你承受不起丑闻。当中国有人往婴儿配方奶粉里掺假时,中国处死了那些作恶者。他们已经死了。而且没有花很长时间。没有……很多上诉之类的。为了多赚点钱就害死我们的婴儿?你永远不会被怀念。我有一份小名单。他们直接去了另一个世界。

提问者:查理,那 TransDyne 呢?

I meet are all from the upper-castes of India. We’re sucking the brains out of India. And of course that’s good for us. Same with China. Question: Is that a tragedy for China and India though? Charlie: Well they’ve got a lot of people. (big laughter) They’ve got a lot of brains left. People shortage is not…When you can sift a population that big, you’ll get some smart people. (Video 12 of 22 6:56) Question: You talk about committing when your opportunities come up. Do you have any mental checklists that help you stick with that or help you prepare before you get to your opportunity? Charlie: Well if you haven’t prepared, you won’t have the courage to seize it. When I bought all that stock that the Daily Journal has in like one day, you know I knew something about the Bank of America. I’ve lived in the culture. I’ve known the Bank of America bankers. I know a lot about what’s right with it and what’s wrong with it. So I knew a lot. I knew a lot about Wells Fargo. I knew a lot about U.S. Bank. Question: Did you pay cash or did you have to leverage up that day? Charlie: No, I had cash. Question: Do you have any thoughts on Chipotle and the food safety issues there? Charlie: Well I do know this. If you run a business where people have to trust your food, you just can’t afford to have a scandal in the food quality. Costco just sweats blood to avoid. Now every once in awhile we get a few cases of some fairly minor thing. You know some fairly minor thing. Nobody gets away from it. Be we are just fanatic about preventing it and stepping on it hard when it happens and so forth. And they got careless at that and, you know the Fried Chicken company in China, Yum Brand. And of course it hurt them terribly. You can’t afford to have a scandal if you’re selling food. And when people adulterated the baby formula in China. China killed the people that did that. They’re dead. And they didn’t take a long time doing it. No…a lot of appeals or anything. Kill our babies to make a little more money? You never will be missed. I have a little list. Off they went to the great beyond. Question: Charlie, what about TransDyne?

查理:我不知道 TransDyne。TransDyne 是什么?

提问者:他们是波音、空客以及航空航天和国防公司的飞机零部件供应商。最近有人把 TransDyne 和 Valiant 做比较。我想知道您对这两家公司的比较有什么看法。

查理:我完全不了解 TransDyne。不过,一般来说,骗政府比骗别人稍微容易一点。所以很多人都在政府国防合同上动歪脑筋。当然,他们的供应商也是如此……整个文化里都掺着点欺诈。所以我觉得这是块有点危险的地盘。但我对 TransDyne 一无所知。

提问者:Valiant 把自己清理干净了吗?还是它仍然是个污水坑?

查理:肯定好多了。要是你左手已经被砍了,就不会再偷了。你不会想再丢掉另一只手的。

提问者:查理,你认识萨姆纳·雷德斯通吗?你们是法学院的同学吗?你觉得他处理自己企业继承计划的方式本可以有什么不同?

查理:我从来没见过萨姆纳·雷德斯通,但我关注过他,因为他比我高几级。萨姆纳·雷德斯通是个非常古怪的人。几乎没人喜欢他。他是个极其强硬、难缠的家伙。基本上没人喜欢他,包括他的妻子和孩子。他一辈子都这样过……有句老话:除了六个抬棺材的,其余的人都去他妈的。萨姆纳·雷德斯通就是这么活着的。我觉得他最后真的用上了抬棺材的人,因为他活得太久了,所以……我一生都用萨姆纳·雷德斯通作为反面教材。他起点有点钱,非常精明,又极其拼命。你知道吗,他为了活命,可以手抓着烧着的火悬空吊着。他是个意志坚定、智商超高的疯子。但没人喜欢他,从来都没有。他晚年花钱买来的性伴侣还骗了他。他一辈子失望一个接一个。这不是一种值得羡慕的生活。我一生都用萨姆纳·雷德斯通来提醒自己不要成为什么样的人。但论天赋、干劲和精明,你几乎找不到比他更强的人。他不在乎别人是否喜欢他。我不在乎 95% 的人不喜欢我,但我真的需要另外那 5% 人的喜欢。(笑声)

提问者:对于像维亚康姆这样拥有优质内容和强势品牌的小型网络公司,有什么看法?它们的前景如何?

查理:根据我 60 年来在这个行当里的经验,我有个大致印象:电影行业是个苦生意。没几个人能从中赚到大钱。我不知道怎么拍出《星球大战》。我也不知道怎么卖出那种天价。我让别人去用这些艰难的方式赚钱吧。我把电影业看作一个艰难的行业。当然,如果这是你唯一的上进之路,而且你又很擅长,那你当然得去做。但我根本不会去想那些我不擅长的事。就拿 Netflix 来说吧。《纸牌屋》是谁做的?给钱的那个人?里德·哈斯廷斯。Netflix 拍了,但 HBO 拒绝了。那真是蠢到家了。它在英国已经成功了,不可能失败的。但我就是没兴趣。我不想尝试成为里德·哈斯廷斯。

提问者:查理,你认识 Price Club 的创始人索尔·普莱斯吗?(查理:非常熟。)他是个好人吗?

查理:是个非常好的人。脾气有点怪,但人非常好。高尚。非常高尚。他喜欢 Costco 的地方在于……他认为这是一种非常高尚的赚钱方式:努力让你卖的东西对购买者来说又好又便宜。他说得对,这很高尚,而且他做得非常出色。所以我很喜欢索尔·普莱斯。

(视频 13 / 22,6:45)

提问者:您觉得沃尔玛会变成西尔斯吗?

查理:短期内不会。

提问者:查理,您认为在技术和透明度的影响下,企业的护城河是不是变得更脆弱了?

查理:我们的祖先也挺擅长制造脆弱的护城河的。我觉得这是很自然的事(在每个时代都是如此)。想想我这一辈子经历过的那些公司……杜邦曾经看起来坚不可摧。通用汽车是世界上最强大的公司。柯达曾经是……砰、砰、砰,它们就消失了。还有施乐。我的意思是,想持续赢下去很难。世界在不断变化。你看,Daily Journal 就很艰难。想象一下,要进入计算机编程领域,还要跟全球一大堆机构打交道,包括南澳大利亚。像这样一家小公司。这绝不是一件容易的事。如果我们当初没这么做,我们就会成为又一家垂死的报纸。

提问者:您能多谈谈航空业吗?跟几十年前相比,现在有什么变化?

查理:我对这个行业了解不多,但我确实知道现在它更集中了,而且没有真正的替代品。不像航空旅行,我们找不出替代方案。现在只剩下少数几家参与者。在过去,他们随时可以创办一家新航空公司。他们只用年轻人,给飞行员工资更低,没有工会。他们可以直接拉低价格。他们一次又一次地毁掉这个行业。即便是现在,西南航空也刚刚开始飞往夏威夷。所以这种恶性竞争仍在继续,包括一些由政府拥有的航空公司,它们这么做是为了炫耀实力。所以我不认为这是一个完美的商业模式,也不觉得这是我们有过的最好的主意。这只是一个……考虑到它们之前被打压得多厉害,以及世界已经发生了一点变化,我们觉得……正如我所说,我们靠那个特定的赌注获得了一点优势。但并不是说……这不是板上钉钉的事。

提问者:对油价有什么展望?(关于航空业方面)

查理:我不认为长期来看油价会对航空公司产生那么大的影响。并不是说……如果航空煤油价格翻倍,我长期来看不觉得对航空公司影响很大。它仍然……你把一百个人塞进飞机飞到某个地方,还是很高效的。而且一天可以飞很多趟。对那些坐飞机旅行的人来说,它值很多钱。而且,你知道,上海不可能再建一个新机场。很多机场是固定的。很多已经满负荷了。这显然比过去好。但好到足以表现出色,我不知道。另外,如果这个模式开始奏效,你还能提前收到票钱。所以没有信用风险。很多人租赁飞机。所以如果你能赚钱,现金可以很快地堆积起来。

提问者:为什么没买捷蓝航空?

查理:我对具体的航空公司一无所知。沃伦也一样。我们买了一批。这是一个行业赌注,不是针对个别航空公司的赌注。

提问者:像航空业和铁路业这样的行业在合理化或反转时,您和沃伦是怎么知道的?

查理:我们不知道。铁路业很简单……我们等到一切都尘埃落定才进去。航空业还没有结束。但故事有点类似:多年的合并和破产。航空业已经有三次、四次、五次、六次大规模破产了。

提问者:那么,五十年来,即便你们对这些行业不屑一顾,还是不断地阅读相关资讯?

查理:是的,我说过要有耐心。我读《巴伦周刊》读了 50 年。在这 50 年里,我只在《巴伦周刊》上发现了一个投资机会。从中我几乎无风险地赚了大约 8000 万美元。我把这 8000 万美元给了李录,他把它变成了 4 到 5 亿美元。所以,我通过读 50 年的《巴伦周刊》,并抓住一个想法,赚了 4 到 5 亿美元。这对你没多大帮助,对吧?很抱歉,但事实就是如此。如果你做不到,我也没有很多想法。我没有那么容易找到它们,但我也不是囫囵吞枣。

提问者:是哪个想法?

查理:一家小型汽车零部件供应公司。是个烟蒂股。

提问者:是 K&W 吗?

查理:不,不是。那是……我忘了名字了。但很小。是个……像是 Monroe 减震器之类的公司。股价 1 美元,而它的垃圾债券收益率是 11 3/8%,价格是 35。你知道吗,当我买入那批垃圾债券时,他们付给我 35% 的利息,然后债券价格直接涨到 107,接着被赎回了。然后股票从 1 美元涨到 40 美元,当然我在 15 美元时就卖掉了。但……

提问者:那篇《巴伦周刊》的文章说了什么?

查理:它说这是一只便宜的股票。(笑声)但这种方式挺有意思的:观察 50 年,只出手一次。

提问者:那只股票从 1 美元涨到 15 美元花了多久?

查理:大概两三年吧。

提问者:您做出购买决定花了多久?

查理:哦,大概一个半小时。

提问者:那家公司有什么特别之处?一家汽车零部件供应商?

查理:根据经验,我大致知道汽车后市场有多稳定,旧车需要 Monroe 减震器,我只是觉得它太便宜了。我并不确定它一定会成功,但我知道……正如我说的……人们显然是怕它破产,否则它们的债券也不会卖到 35 元。

提问者:查理,您如何定义自己的能力圈边缘?

(视频 14 / 22,9:21)

Charlie: I don’t know TransDyne. What is TransDyne? Question: They’re a supplier of aircraft parts to Boeing and to Airbus and to aerospace and defense companies. And there have been comparisons recently to TransDyne and Valiant. And was curious if you have any thoughts on the comparisons. Charlie: Well I don’t know anything about TransDyne. But of course it’s generally a little easier to cheat the government than to cheat anybody else. And so a lot of people try and cheat the government defense contracts. And of course their suppliers, also of the…whole culture has some cheating. And so I regard it as a little bit dangerous territory. But I know nothing about TransDyne. Question: Did Valiant clean itself out? Or is it still a sewer. Charlie: Well I’m sure it’s way better. You’d stop stealing if they already cut off your left hand. You wouldn’t want to lose the other. Question: Charlie, did you know Sumner Redstone in law school, and how do you think he could have handled his succession plans different for his businesses. Charlie: Well, I never knew Sumner Redstone but I followed him because he was a little ahead of me in Law School. But Sumner Redstone was a very peculiar man. Almost nobody has ever liked him. He’s a very hard driven tough tomato. And basically almost nobody’s ever liked him including his wives and his children. And he’s just gone through life…there’s an old saying, screw them all except six and save those all for pallbearers. That is the way Sumner Redstone went through life. And I think he was into the pallbearers because he lived so long, so…One thing I’ve used Sumner Redstone for all my life is an example of what not to do. He started with some money and he was very shrewd and hard-driven. You know he saved his life by hanging while fire was on his hands. He’s a very determined, high-IQ maniac. But nobody likes him, and nobody ever did. And the woman he paid for sex in his old age cheated him. You know he’s had one disappointment after another. It’s not a life you want to admire. I’ve used Sumner Redstone all my life as an example of what I don’t want to be. But for sure talent drive and shrewdness, you would hardly find anybody stronger than Sumner. And he didn’t care if people liked him. I don’t care if 95% of the people don’t like me, but I really need the other 5. (laughter) Question: Any thoughts on the smaller networks with quality content like Viacom for example, with strong brands. Any thoughts on their future? Charlie: I have the general impression based on 60 years of experience in the neighborhood. That the movie business is a tough business. Not a lot of people have done well at it. But I don’t know how to create a Star Wars. I don’t know how to sell it for a price like that. I’m going to let somebody else make money in those difficult ways. I regard the movie business as a tough business. Now if it’s your only way up and you’re good at it, why of course you have to do it. But I don’t even think about those things I’m not good at. Take Netflix. Who did House of Cards? The guy who gave them the money? Reed Hastings. Netflix did it, but HBO turned them down. That was really stupid. It had worked in England, it couldn’t fail. But I am just not attracted. I don’t want to try and be Reed Hastings. Question: Charlie do you know Sol Price, the founder of Price Club? (Charlie: Very well.) Is he a good guy? Charlie: Very good guy. Cranky, but a very very good human being. Honorable. Very Honorable. What he liked about Costco…he thought it was such an honorable way to make money. Try and make the stuff you’re selling very good and very cheap for the people that bought it. And he’s right, it was honorable, and he did it very well. So I liked Sol Price a lot. (Video 13 of 22 6:45) Question: Do you think Wal-Mart could turn into Sears? Charlie: Well not for a long time. Question: Charlie, do you think business moats are becoming more fragile with technology and transparency? Charlie: Well our ancestors were pretty good at creating fragile moats too. I think it’s natural (with what’s up in one era). Think of what I’ve lived through in terms of people…DuPont looked impregnable. General Motors was the strongest corporation in the world. Kodak was one of the…boom, boom, boom, they’re gone. Xerox. I mean, it is hard to keep winning. And the world keeps changing. (link) Look, the Daily Journal is hard. Imagine going into computer programming and dealing with a lot of agencies all over the world including South Australia. A little company like this. It’s not a bit easy. And if we hadn’t done it, we’d just be one more dying newspaper. Question: Could you talk more about the airlines and what’s changed from a couple of decades ago til’ now? Charlie: Well I don’t know that much about it, but I do know that it’s more concentrated now and there’s no real substitute for it. It isn’t like we have a substitute for air travel. And it’s down to a relatively few players. In the old days they could always start a new airline. They had nothing but young people, they pay the pilots less, they don’t have a union. They could just start hitting the prices. They just kept ruining the business over and over again. And even now South West is just starting to go to Hawaii. So the vicious competition is continuing including people for doing it…governments own these airlines and do it to show off how strong they are. So I don’t regard it as a perfect model and I don’t think it’s the greatest idea we’ve ever had. It’s just something, considering how pounded they were and how the world has changed a little, we thought…as I say, we have a little advantage by that particular gamble. But it is not that we…it is not a synch. Question: Is there an outlook on oil prices? (as it pertains to the airlines) Charlie: I don’t think oil prices will make that much difference over the long-term to the airlines. It’s not that…if the kerosene (link) doubles in price I don’t think, over time, I don’t think it matters that much to the airlines. It’s still…you put a hundred people in an airliner and fly somewhere, it’s pretty efficient. And you can do a lot of flights per day. It’s worth a lot of money to people who take the trip. And, there’s not going to be a new airport in Shanghai you know. A lot of the airports are fixed. And a lot of them are out of capacity. It is obviously better than it was in the past. Whether it’s good enough so that it will do well I don’t know. Also, if it starts working, you get paid in advance for the tickets. So there’s no credit. A lot of people lease the airliners. So if you make money, you can pile up pretty rapidly in cash. Question: Is there a reason JetBlue wasn’t in there? Charlie: I don’t know anything about individual airlines. Neither does Warren. We bought a bunch. It was a sector bet, it was not a bet on individual airlines. Question: When industries like airlines and railroads rationalize and turnaround, how do you and Warren know? Charlie: We don’t know. It was easy…in the railroads, we waited until it was all over when we went in. In the airlines it’s not over. But it’s a little bit the same story. Years of consolidation and bankruptcies. Three, Four, Five, Six big bankruptcies already in the airlines. Question: So for 50 years you continually read about these industries even though you have disdain for them? Charlie: Yes, I talked about patience. I read Barron’s for 50 years. In 50 years I found one investment opportunity in Barron’s. Out of which I made about $80 million dollars with almost no risk. I took the $80 million and gave it to Li Lu who turned it into 4 or 5 hundred million dollars. So I have made 4 or 5 hundred million dollars out of reading Barron’s for 50 years and following one idea. Now that doesn’t help you very much does it? I’m sorry but that’s the way it really happened. If you can’t do it, I didn’t have a lot of ideas. I didn’t find them that easily, but I didn’t pounce on one. Question: Which idea was that? Charlie: It was a little automotive supply company. It was a cigar butt. Question: Was that K&W? Charlie: No. No, no. This was…I’ve forgotten the name of it. But it was a little. It was a little…it was the Monroe shock absorber and all that stuff. The stock was a dollar and the junk bonds which paid 11 3/8 percent were 35. You know, when I bought the junk bonds, they paid me the 35% and the went right to 107 and then they called. You know, it was…and then the stock went from $1 to $40, but of course I sold my stock at $15. But… Question: What did the article in Barron’s say? Charlie: It said it was a cheap stock. (laughter) But that’s a very funny way to be, to watch for 50 years and act once. Question: How long did it take to make that 15 bagger on that stock? Charlie: Maybe a couple of years. Question: How long did it take you to make the decision to buy it? Charlie: Oh, about an hour and a half. Question: What was it about that company, an auto-supply company? Charlie: Well, I kind of knew from experience how sticky that auto secondary market was and how old cars needed Monroe shock absorbers and I just knew it was too cheap. I didn’t know it would work for sure, but knew that…As I say…people were afraid it was going to go broke obviously if their bonds were selling at 35. Question: Charlie, how do you define your edge of circle of competency? (Video 14 of 22 9:21)

查理:每个人都有自己的能力圈。但搞清楚你能做什么、不能做什么,确实大有帮助。我不喜欢跟概率对着干。这辈子我从没在赌马或赌场上输过一千美元。赔率对我没利,我就不玩。我甚至不想靠跟概率作对来图个乐子。当然,偶尔我也会跟水平更高的牌友打桥牌,但那主要是为了学习,输点钱我也负担得起。可即便如此,我也不怎么干。我就是不喜欢跟概率对着干。

提问:您能不能说一个,在您经营合伙投资公司时,买入后表现极好、让您大赚一笔的公司,然后作为案例讲讲,那家公司当初哪点吸引了您?因为关于芒格有限合伙公司的资料其实不多。

查理:那会儿我什么都干。首先,当时有种东西叫“犹太国库券”。[原文注:此处指事件套利] 假设一家公司以每股 100 美元被收购,股价跌到 95 美元。过去六十年里,人们只要在 95 美元买入,再稍微加点杠杆,每年就能赚 20%。这六十年里,格雷厄姆、纽曼、沃伦、我和高盛,凡是我们做的套利交易,每年都赚 20%。怎么回事呢?当时股票经纪人都靠佣金吃饭,收购消息一宣布,每个经纪人都给客户打电话说:“您的股票大涨,也许该卖了。”——他们当然有佣金可赚。于是就有了傻乎乎的抛售。所以我们当然赚得好。现在的人做套利可没这么顺了,太难了,交易太拥挤了。但那些年这招就是管用。当时我们能做的很多事情,现在都没法做了。

提问:我之前跟里克·格林谈过,他说如果今天让他新开一只基金,他不会干。他还说,不是这事本身难,而是像伯克希尔这样规模的基金,只能投大公司。他觉得现在哪儿都没有同样的机会了。

查理:确实没有。所以人们才来参加这个股东大会。

提问:说到机会,查理,您能谈谈对约翰·马龙作为运营者的看法吗?您觉得有线电视行业的护城河未来会怎样?

查理:我不太……我跟有线电视行业一直合不来。首先,他们拿到特许经营权那套手法,跟贿赂没什么两样。我甚至不愿意去想那些靠贿赂拿到特许经营权、乌七八糟的地方。所以我就干脆忽略了这个行业。我不想去想它。

Charlie: Well each person’s is his own. But it really helps to know what you can do and what you can’t. I don’t like to gamble against odds. I have not lost a thousand dollars in my life betting against race tracks, casinos. The odds are against me, I just don’t play. (link) I don’t even want to amuse myself playing against the odds. Now I have occasionally played bridge against better players where I’m really playing for the instruction which I can afford. But that’s because I like the learning. But I won’t even do very much even of that. I do not like playing against the odds. Question: Can you maybe say one name that you invested in when you ran your investment partnership that performed beautifully for you and explain, as a case study, what it was about that company that attracted you? Because there’s not much about the Munger limited partnership. Charlie: Well I did all kinds of things in those days. In the first place, in those days, we had what were called “Jewish Treasury Bills”. (link) And that was event arbitrage. If a company sells out $100 per share, and the stock’s selling at $95. For 60 years, people who just went in and bought the stock at $95 and made the 20% per annum with a little leverage…for 60 years, Graham, Newman, Warren, I, and Goldman Sachs made 20% per year on anything we did in event arbitrage. What happened was, when the stock brokers were all on commission, the deal’s announced, every stock broker would call his client and say, “Oh your stock is way up, maybe you should sell that.” You know, they’re getting commission. So you had dumb selling. And so of course we did well. Nowadays people do not do all that well with event arbitrage. It’s too tough, the deals are…it’s just too crowded. (link) But it just worked fine for all those years. We had all kinds of things in those days that we can’t do anymore. Question: I was speaking with Rick Geuren and he was saying that if he was to start a fund today, he wouldn’t do it. And he says he doesn’t think it’s hard because the size of a fund like Berkshire limits you to large companies. He just doesn’t think that there’s the same opportunities anywhere. Charlie: There aren’t. That’s why people come to this meeting. Question: Speaking of opportunities Charlie, could you talk a little bit about your thoughts on John Malone as an operator and what you think about the cable industry’s moat going forward. Charlie: I do not…I’ve always been troubled by the cable industry. For one thing it was thinly disguised bribery when they got the franchises. And I don’t like to even think about all the scummy places that are getting their franchises by bribery. So I just sort of ignored it. I didn’t want to think about it.

马隆显然是个天才,也是个狂人,他不喜欢交税,而且非常成功。而我一直对此视而不见。我就是不想去想它,所以我也没想。我负担得起这种奢侈,我不必什么都操心。但当初为了拿到特许经营权而进行的行贿……我就是不喜欢。所以我就是不去想它,现在也还是不去想。电影行业我也不喜欢,因为那是个糟糕的生意。腐败的工会、疯狂的经纪人、歇斯底里的律师、吸毒的怪异明星。那不是我的领域。我就是不想涉足。至于其他东西,我已经找到了足够多我喜欢的了。

伯克希尔有很多很多地方,他们把自己的工作做得相当好。我喜欢这样。你会惊讶的。喜诗糖果,他们做出好糖果,他们用心在做。我们有很多这样的地方。我们的公共事业业务。我们可能拥有全美国运营得最好的公共事业公司。我们更关心如何让监管机构满意,我们更关心安全记录,我们更关心一切我们应该关心的事。当我们买下安然公司旗下的北方天然气公司时,当然,为了显示更多的盈利和现金,他们完全没有做任何维护。那该死的管道会爆炸,会炸死人!墨水一干,所有人都休了六个月的假,我们派了这些“清管器”……“清管器”是个专门的叫法……我们清理了管道……把所有积压的维护工作都补上了。我们可没兴趣杀人。那才是正确的行为方式。安然是错误的行为方式。想象一下,为了显示更多现金而推迟对管道的维护。这令人作呕。这就像为了赚更多钱而故意杀人。这是极其不道德的。但他们很快就把它修好了。我当然很高兴能跟这样做的人在一起。格雷格·阿贝尔是个出色的经营者,也是个出色的人。(链接)爱荷华州和内布拉斯加州是挨着的……现在内布拉斯加是公共电力。所以他们可以免税借款,用通用电气来建新电厂,他们付大约 3% 的债务利息。一个白痴都能运营一个大型公共电力机构。而格雷格·阿贝尔运营的我们的爱荷华电力公司,就在河对岸,他的电价远低于内布拉斯加公共电力,完全靠……你知道的。而爱荷华州的另一家公共事业公司,我们的电价是它的一半。我当然很高兴能和一家能(相当可靠地)输送电力的公司联系在一起。而且爱荷华州超过 50% 的电力来自风力。农民们也很高兴在玉米地里有几台风力发电机。所以我们就这样悄无声息地在那边掀起了一场革命。监管机构、客户、每个人都喜欢我们。我当然喜欢做这样事的人,而伯克希尔到处都是这样的人。

提问:你认为随着时间的推移,更便宜的太阳能会不会变得越来越便宜,当人们开始自己发电时,这是否会对公共事业业务构成潜在威胁?那里是否存在螺旋式下滑的可能?

查理:嗯,伯克希尔拥有大约 80 亿美元的太阳能资产。几乎全部在加州。我们与两家大型公共事业公司签订了照付不议合同。我们加杠杆的方式大概是……我们可能会获得 15% 或 18% 的净资产收益率,或者某个荒谬的高回报。就是坐享其成,让那些小镜子待在野地里。当然我们得偶尔擦擦它们。它们会变得更好,但不会好上 50%……能提升的程度是有限的。我们第一个太阳能项目,它们根本不会追踪太阳,就那么平放着。第二个可以东西向追踪,但不能根据季节变化进行天顶追踪。下一个将能全方位精确对准太阳……但这类技术的效率是有极限的。另一方面,既然能源是免费的、来自太阳、不产生污染,而美国又有大量无用的沙漠。这最终是一种相当合理的获取电力的方式。所以当然会有越来越多的太阳能。

提问:但你不认为在家庭或企业自有土地上发电的能力,在某个时候会对所有……的营收模式构成某种威胁吗?

查理:嗯,人们总想从破玩意儿里赚钱。但我对所有这些家用发电设备非常怀疑。它只有在电力公司愿意支付两倍于电力价值的价钱时才有效。那样你才能降低电费。可是,凭什么电力公司要支付两倍于电力价值的价钱呢?所以我们认为,让像我们这样的大型设施来生产太阳能,然后直接卖给电力公司,这样效率高得多。

提问:你和伯克希尔的新投资经理泰德和托德交流多吗?

查理:不多,但我偶尔会和他们谈谈。他们各有特点。他们不是克隆人。但他们各有长处。他们都热爱伯克希尔。他们都能做出贡献。

提问:你想到过这个激励措施吗——他们每个人的薪酬有 20% 取决于另一个人的业绩?谁想出来的这个激励措施?我觉得这太聪明了。

查理:我想出来的。是很聪明,但我不认为它改变了任何事情。那是我自己的主意。在你们看来这主意不错,我当初想出它时也觉得不错。但我认为它完全没有改变任何行为。

提问:查理,你怎么看待带有售后服务部门且资本需求较低的汽车经销商?

(视频 15/22 5:44)

查理:嗯,这很有意思。我不想处于汽车经销商中垫底的那 80%。我认为这些人稳稳地排在前 20%。所以如果我们有 80 家经销商,每家税后年利润 300 万美元,那就是 2.4 亿美元。我们有各种经销商保护法律,这一行根基很深,我们把那些往往很好的房产拿来,放进我们的保险公司,作为不错的保险资产。这在我看来就是“还行”。

提问:所以那就是“很好”了。

查理:不,不是“很好”。只是“还行”。

提问:如果对你来说是“还行”,那肯定相当棒了。

查理:不。不,不是的。对我来说不是很好。只是“还行”。我愿意做这件事,胜过不做。收购一堆汽车经销商没什么令人兴奋的。但如果你有 900 亿美元的浮存金,你知道,收购一批占据主导地位的汽车经销商这个想法……算是“还行”。

提问:另外,你知道 Punchcard Capital 的 Norbert Lew 吗?你对他有什么看法吗……(查理:我不知道……我为什么要知道他?)

提问:查理,顺着汽车的问题,你对自动驾驶汽车的出现怎么看?这会如何影响保险、报废价值、转售价值、供应链等整个生态?

查理:嗯,你可能会把这些事情改变得太多,以至于 GEICO 会变成一个糟糕的生意。一切皆有可能改变。这就是游戏的性质,你那些伟大的生意总是被某些东西侵蚀着。我认为那还很遥远。我认为这是一个非常复杂的话题。毕竟,如果你在自动驾驶汽车里,如果所有东西都由同一家公司的系统自动驾驶,效果会更好。我们已经有了这样的东西。单轨列车没有操作员。没人开单轨列车。但整个系统包括轨道都是同一个公司拥有。一旦你和很多其他车辆共享道路……如果我正开着车,有人拿着机枪站在前面,我会掉头。我会做点什么。那该死的计算机不会!它没有被编程来关心机枪!

提问:查理,你如何看待你和沃伦留下的遗产?你意识到你们在全世界造成了多大的影响吗?不仅仅是投资,还有基本的思维方式。

查理:嗯,我认为我们产生了一些影响。但他们还在教有效市场理论。旧观念根深蒂固。(链接)顺便说一句,它大体上是正确的。只是那种极端的形式,以前所有人都相信。他们相信这是不可能的。他们不认为这很罕见。他们认为市场效率是绝对不可避免的。(链接 1,2)就像物理学一样。我称之为“物理嫉妒”。这就是他们在金融领域的心态。他们想把自己的学科变得像物理学。什么样的疯子才会想把股市变得像物理学呢?它不像物理学。它更像是一场足球比赛里的暴徒。

提问:查理,你想知道我为什么认为你应该知道 Norbert Lew 是谁吗?(查理:嗯)因为他遵循芒格体系。他的对冲基金叫 Punchcard Capital,基于“打卡投资”的哲学。自 2008 年以来,他通过只投资三只股票跑赢了市场,为他的投资者带来了很好的回报。这三只股票是:富国银行、伯克希尔·哈撒韦和百度。我想你会感兴趣的。

查理:嗯,我确实感兴趣,而且我并不惊讶。我对它成功也不惊讶。这正是我推荐的方法。他选了一些和我一样的股票。想想看,这是多么简单的致富方式。

提问:查理,你在选举日感到惊讶吗?

查理:当然。我当然在选举日感到惊讶。

提问:你失眠了好几天吗?

查理:嗯,不,因为我对政治本来就不抱什么期望。

提问:查理,你把沃伦从本杰明·格雷厄姆风格转向了高品质公司。他有没有对你的任何体系带来什么改变?

查理:嗯,我并没有改变他那么多。你知道沃伦自己最终也会走那条路。也许我把它加速了六个月。但沃伦自己也会意识到他以前的做法无法规模化。

提问:嘿,查理,我听你谈到过你的祖父,但很少听到你谈到你的父亲阿尔弗雷德·芒格。我想知道他教给你什么道理,你有什么想法吗?

查理:嗯,我非常爱我的父亲。

(视频 16/22 9:06)

我的外祖父芒格比我父亲更有自制力。我父亲当律师收入不错。他都谨慎地花掉了,除了他的人寿保险和房子等等。我的祖父总是攒钱。当大萧条来临时,他能够养活整个其余的家庭。所以这就是为什么我在和投资者交谈时更多地记得他。

提问:阿尔弗雷德·芒格基金会是做什么的?那个基金会。

查理:那是以我父亲命名的,不是以我祖父。我打算在我死之前把钱都捐出去,如果我能再活久一点的话。那笔钱并不太多。

提问:你想把它捐给什么?

查理:当时什么合我心意就捐什么。我不问任何人。

提问:你如何看待通过你的慈善事业来创造影响力?

查理:我自己做,(我捐任何东西都随)我他妈的乐意。我把它视为免税的,一堆芒格家的钱。我没有团队,我自己来。

提问:你有遵循什么标准吗?或者你试图创造什么样的改变?

查理:我想做的时候才做,我想给的时候才给。

提问:你对你的孙辈有什么期望?

查理:嗯,我们自然希望孙辈们过得很好。任何一个孙辈……我有一个孙辈在经营一个很小的合伙投资。但我的孙辈们都在做不同的事情。我有个在谷歌做计算机软件工程师。

提问:除了《巴伦周刊》,还有没有其他你读了 50 年的期刊?你还有没有从《福布斯》、《财富》、《华尔街日报》里找到其他有启发的轶事?

查理:我从来没买过……我读《财富》杂志 60 年了,但我从来没因为里面的文章买过股票。关于延迟满足,我不是在开玩笑。

提问:你是不是到了五六十岁才买了第一辆新车?那是你的第一辆新车。

查理:我给妻子们买过。但我自己总是买一辆跑了大约 3000 英里的凯迪拉克,便宜得多。坐经济舱飞来飞去。我过去经常坐经济舱去参加伯克希尔股东大会,伯克希尔的股东们会说他们也都在经济舱。他们会站起来鼓掌。

提问:嘿,查理,我想读一段引文给你听,听听你的看法。“我的宗教由一种谦卑的崇拜构成,崇拜那无限崇高的精神,他在我们能用脆弱微薄的头脑所感知的细微细节中彰显自身。”

查理:听起来像是某个科学家。(提问者:是爱因斯坦)嗯,是啊,他当时就是那样的感觉。(提问者:你怎么看?)嗯,我没有他那种想法。他很擅长解谜。物理学对他来说是一个巨大的谜题。所以他自然地热爱天上那个伟大的谜题制造者,他把谜题造得很难,但你能解出来。我和爱因斯坦不同。我当然无法像他那样解开那些谜题。

提问:你能换个方式说吗?我没听懂你的回答。

查理:嗯,爱因斯坦有他自己对宗教的见解。爱因斯坦肯定没有传统的神学思想。(他没谈论过)要对别人友善之类的事情。他只是认为天上一定有个神,创造了这些美妙的谜题让我来解。那是一种奇怪的宗教。但那就是爱因斯坦。

提问:查理,你提到你最大的成就之一是家庭。你能告诉我们,在投资于家庭方面,你对家庭的做法有什么不同,或者你做得好的地方吗?

查理:嗯,我有很多孩子。让他们都接受了教育。结果如何我就顺其自然。对于家庭你还能做什么呢?我有许多非常值得称赞的孩子。有些今天就在现场。那是一个巨大的福气。我喜欢他们的其中一点是,他们是正派、慷慨的人。我有个女儿也在那边,她有个朋友,嫁给了一个彻头彻尾的混蛋,处境艰难,离婚闹得很不愉快。我女儿就给她买了栋房子。我想房子是她名下的,但那个家庭住在里面。如果你有钱,那是一件非常慷慨的好事。我很高兴我的孩子们是这样的,而不是像萨姆纳·雷德斯通那样。

提问:你对“捐赠誓言”有什么看法?

查理:嗯,我告诉盖茨我不会参加。因为我已经违背了它的精神。南希去世时,夫妻共同财产还在。她让我来决定怎么处置。我知道她想把钱留给孩子们。每个妻子都总是担心老头子(老糊涂时)的钱会被哪个护士之类的拿走。我知道南希想把钱直接留给孩子们。所以我把一半以上的芒格家产,远多于一半,都转给了孩子们。所以我早已完全违背了盖茨那

Malone is obviously something of a genius and he’s a fanatic and doesn’t like to pay taxes and he’s been very successful. And I’ve just ignored it. I just don’t want to think about it, so I haven’t. I can afford the luxury, and I don’t have to think about everything. But the starting bribery that got the franchises…I just didn’t like it. And so I just haven’t thought about it and I’m still not thinking about it. And the movie business I don’t like either because it’s been a bad business. Crooked labor unions, crazy agents, crazy screaming lawyers, idiosyncratic stars taking cocaine. It’s just not my field. And I just don’t want to be in it. And these other stuff, I find enough of the other stuff that I like. We’ve got so many so many places in Berkshire that just do their work pretty well. I like that. You’d be amazed. The See’s Candy, they make the good candy, they work on it. We’ve got lots of places like that. Our utility business. We probably have the best run utilities in the United States. We care more about satisfying the regulators, we care more about safety records, we care more about everything we should care about. When we bought Northern Natural Gas which Enron owned. Of course to show more earnings and more cash they just had done no maintenance. The g.d. pipeline can blow up and kill people! The minute the ink dried on that, everybody took six months off and we sent all these pigs through the…pig is a special name for…we went through the pipelines…we just caught up on all the deferred maintenance. We were not interested in killing people. That’s the right way to behave. Enron is the wrong way to behave. Imagine deferring maintenance on a pipeline so you can show more cash. It’s disgusting. It’s like killing people on purpose so that you can make more money. It’s deeply immoral. But they fix it fast. Of course I’m glad to be associated with the people who behave like that. Greg Abel is a terrific operator and a terrific guy. (link) Iowa and Nebraska are side-by-side…now Nebraska has public power. So they borrow tax exempt, build a new plants with General Electric, they’re paying 3% on the debt or something. And an idiot could run a big public power agency. Our Iowa utility that Greg Abel runs right across the river, his rates are miles below Nebraska Public Power, entirely financed with…you know. And the other utility in Iowa, our rates are half theirs. Well of course I like being associated with a company that can the deliver the power (quite reliably). And more than 50% of all the power in Iowa comes from the wind. And the farmers are glad to have a few wind machines out among the corn. So we’ve just quietly created a revolution there. The regulators, the customers, everybody likes us. Of course I like people who do that and Berkshire’s full of that stuff. Question: Do you think that cheaper solar over time as it continues to get cheaper and cheaper, does that pose any potential threat to the utility business as people kind of take (a hold) of their own generation? Is there a potential for a death spiral there? Charlie: Well Berkshire has something like $8 billion worth of solar. Almost all of it in California. We (get) take-or-pay contracts from the two big utilities. And the way we leveraged it is like…we’ll probably get 15 or 18 percent, or some ridiculous return on our equity. Just sitting on our ass while these little mirrors sit out there in the field. Now we have to polish them every once in awhile. They’ll get better, but they won’t get 50%…there’s a limit to how much better they can get. The first one we had they tracked not at all they just laid there. The second one they tracked east to west but not from the celestial stuff that goes on with the changing the seasons. The next ones will be pointed right at the sun through every kind of…But there’s a limit to how efficient that stuff can get. On the other hand, since it’s free and coming in from the sun, and doesn’t pollute, and there’s a lot of worthless desert in the United States. It’s a pretty sensible way to get power eventually. So of course there’s going to be more and more of it. Question: But you don’t think that the ability to generate electricity at home or on a business’s own property, is that going to be some sort of threat at some point to the revenue model for all the… Charlie: Well people try to make money out of the crap. But I am very skeptical about all this home stuff. That works if the utility will pay twice what the power is worth. Then you can reduce the electricity bill. Well why should the utility pay for twice what the power is worth? And so we think it’s much more efficient to have some big place like us create the solar and just sell it to the utility. Question: Do you talk to Ted and Todd, the new investment guys at Berkshire much? Charlie: Not much, but I talk to them some. And they’re different. It’s not like they’re clones. But they’re both good in their own way. And they both love Berkshire. And they both make contributions. Question: Did you think of the incentive, where each one gets 20% of their compensation from the other one’s performance, who thought of that incentive? I think that’s brilliant. Charlie: I did. It’s brilliant, but I don’t think it’s changed things at all. It’s my own idea. And it looks good to you people and it looks good to me when I did it. I don’t think it’s changed any behavior at all. Question: Charlie, how do you feel about auto dealerships with their service component and their low capital requirements? (Video 15 of 22 5:44) Charlie: Well that is very interesting. I don’t want to be in the bottom 80% of the auto dealerships. I think these people are well up in the top 20. And so if we’ve got 80 dealerships making $3 million a year after taxes, that’s $240 million. You have all of these dealer protection laws, it’s entrenched, we take this real estate which tends to be very good and stick it in our insurance companies where it’s a decent insurance asset. It’s what I call “ok.” Question: So that’s “great” then. Charlie: No it’s not “great”. It’s “ok”. Question: If it’s “ok” to you, it must be pretty great. Charlie: No. No it isn’t. It’s not pretty good to me. It’s “ok”. I would prefer doing it to not doing it. There’s nothing exciting to buying a bunch of auto dealerships. But if you got $90 billion of float, you know, the idea of buying a bunch of auto dealerships that dominates…it’s ok. Question: Also, do you know Norbert Lew of Punchcard Capital and do you have any thoughts on him…(Charlie: I don’t know…why should I know him?) Question: Charlie going off of the auto question, what do you think of the advent of selfdriving cars? How’s that going to affect the ecosystem on insurance, scrap value, resale value, supply chains? Charlie: Well you could change things so much that Geico would be a bad business. Everything can change. That’s the nature of the game it’s that your great businesses are being eroded by something at all times. I think it’s a long time in the future. I think it’s a very complicated subject. After all, if you’re in a self-driving car, it works better if all the things are being self-driven by the same people. We have that already. The monorails don’t have operators. Nobody’s driving the monorail. But one guy owns the whole thing including the roadway. The minute you’re sharing the roadway with a lot of other people…If I’m driving down the road and some guy goes up and stands there with a machine gun? I will turn around. I’ll do something. The g.d. computer won’t! He’s not programmed to care about machine guns! Question: Charlie, what do you make of the legacy that you and Warren have left? Do you have any idea of the sort of impact you have had worldwide? On investing, on just basically thinking. Not just investing. Charlie: Well I think we’ve had some effect. But they’re still teaching the efficient market theory. The old ideas die hard. (link) And by the way it’s roughly right. It’s just the very hard form which everybody believed. They believed it was impossible. They didn’t think it was rare. They thought efficiency was absolutely inevitable. (link 1,2) It was like physics. I call it ‘physics envy’. That’s what they had in the finance field. They wanted to make their subject like physics. Now what kind of a nut would want to make the stock market like physics? It ain’t like physics. It’s more like a mob at a football game. Question: Charlie, would you like to know why I think you should know who Norbert Lew is? (Charlie: Yeah) Because he follows the Munger system. His hedge fund is called Punchcard Capital based out on the philosophy of punchcard investing. Since ‘08 he’s killed the markets and he’s done well for his investors by being invested in just three stocks. Wells Fargo, Berkshire Hathaway, and Baidu. I just thought you’d be interested. Charlie: Well I am interested and I’m not surprised. And I’m not surprised that it’s worked. It’s just what I recommended. And he’s picked some of the same stocks. Well think of what a simple way that was to get rich. Question: Charlie, were you surprised on election day? Charlie: Of course. Of course I was surprised on election day. Question: Did you lose sleep for a few days? Charlie: Well no because I expect to be disappointed with politics. Question: Charlie, you were able to change Warren from Ben Graham to high quality companies. Was there any change that he brought to any of your systems? Charlie: Well I didn’t change him that much. You know Warren would have gotten there anyway. You know maybe I accelerated it six months. But Warren would have figured out that what he was doing wouldn’t scale. Question: Hey Charlie, I hear you talk about your grand-dad, but I hardly hear you talk about your Dad Alfred Munger. I was wonder if you had any thoughts on the lessons that he taught you? Charlie: Well, I was very fond of my Dad. (Video 16 of 22 9:06) My Grandfather Munger was more disciplined that my Father. My Father made a good income as a lawyer. Which he carefully spent, except for his life insurance and his house and so on. My grandfather always saved his money. And when the Great Depression came he could save the whole rest of the family. And so that’s why I remember him more when I talk with investors. Question: In the Alfred Munger foundation, what does that do? That foundation. Charlie: That was named after my father, not my grandfather. I’m going to give away all that money before I’m dead if I last a little longer. It’s not that much money. Question: What do you want to give it to? Charlie: Whatever appeals to me at the time. I don’t ask anybody. Question: How do you think about creating impact through your philanthropy? Charlie: I do it myself, (I give anything out if) I damn please. I regard it as a tax-exempts, bunch of Munger money. I got no staff, I just do it. Question: Do you have any criteria that you follow? Or what kind of change were you trying to create? Charlie: I do it when I want to do it, and I give it when I want to give it. Question: What is your hope for your grandchildren? Charlie: Well naturally we hope the grandchildren do well. And any grandchild…I’ve got one whose running a little tiny partnership. But my grandchildren are all doing different things. I’ve got one at Google whose a computer software engineer. Question: Are there any other periodicals besides Barron’s that you’ve read for 50 years? And do you have any other inspiring anecdotes out of Forbes, Fortune, Wall Street Journal? Charlie: I’ve never bought…I’ve read Fortune for 60 years, and I’ve never bought a stock. And I was not kidding about that deferred gratification. Question: Isn’t it true that you got a new car when you were in your 50’s or 60’s? That was the first new car. Charlie: I’ve bought them for my wives. But I always bought a Cadillac that had about 3,000 miles on it, way cheaper. Flew around in coach airplanes. I use to go to Berkshire Hathaway meetings in coach and the Berkshire shareholders would say that they were all in coach too. And they’d stand up and clap. Question: Hey Charlie, I wanted to read you a quote and get your opinion on it. “My religion consists of a humble admiration of the illimitable superior spirit who reveals himself in the slight details we are able to perceive with our frail and feeble mind.” Charlie: It sounds that’s some scientist. (Questioner: It’s Einstein) Yeah well, that’s the way he felt. (Questioner: What’s your opinion on that?) Well, I don’t have his idea that, he was good at puzzles. Physics was a big puzzle to him. So he naturally loved that great puzzle maker in the sky, that made it difficult but you could figure it out. I’m different from Einstein. Of course I couldn’t figure out the puzzles the way he did. Question: Could you rephrase that, I didn’t understand the answer. Charlie: Well, Einstein has his own slant on religion. Certainly no conventional theology in Einstein. (He didn’t talk about) being nice to other people or anything like that. He just thought there must be some God out there that created these wonderful puzzles for me to solve. That’s a peculiar kind of religion. But that was Einstein. Question: Charlie, you mentioned that one of your greatest achievements was family. Could you tell us things you’d do differently with a family, or things you did well with a family, in terms of investing into the family? Charlie: Well I had a lot of children. Educated them all. And I take the results as they fall. What else can you do with a family? And I have a lot of very admirable children. Some of whom are out there today. And that’s a huge blessing. One of the things I like about them is that they’re decent, generous people. One of my daughters who was there, she had a friend who was married to a total jerk, straightened circumstances, bitter divorce. My daughter just bought her a house. I think she owns the house but this other family lives in it. That’s a nice generous thing to do if you’re rich. I’m glad my children are like that and not Sumner Redstone. Question: What’s your opinion of the Giving Pledge? Charlie: Well, I told Gates that I wouldn’t do it. Because I have already flouted it. When Nancy died, community property stayed. She left it up to me to decide where it went. Well I knew she would want it to go to the children. Every wife is always afraid that the old man will have his money taken away by some nurse or something (during his dotage). I knew Nancy would want it to go right to the children. So I shunted more than half the Munger fortune, quite a bit more than half, to the children. So I’ve already totally violated the spirit of Gate’s

承诺。我说,“比尔,我不会公开为一件我自己都没遵行的事情当什么代言人。”我没遵行,是因为我知道我妻子——这些年一直帮我的妻子——会希望我那样做。我对他的承诺来说,算不上好榜样。所以我不会去做。我不会假装在做一件其实根本没做的事。

提问:查理,这可能有点私人,但您愿意谈谈芒格太太吗?

查理:漫长的人生充满了失望和痛苦。我眼睁睁看着一个姐姐因帕金森病可怕地去世,年纪轻轻,才 64 岁。我失去了我的第一个儿子,死于白血病。缓慢而痛苦地死去,令人心碎。到最后他自己也隐约知道了,而我却一直在对他撒谎。那种处境真是尴尬无比,纯粹就是折磨。你总会遇到一些这样的痛苦。当一个人真的年纪很大了去世时,痛苦倒没那么多了。你知道他们已经衰老到几乎让人不想念他们……这一点我做得挺好。我觉得,苦难来了就坦然接受,恩赐来了也坦然接受。从尽力解开谜题中找到乐趣。我们真的非常幸运……我是说,我们活在美国,不是在印度,也不是在像俄国那样的疯狂独裁者统治下。我们不用生活在人人必须行贿的地方……印度。我们在这里有很多值得感恩的事。我们有很多选择,可以换工作,可以到处搬家,可以做这个做那个。我们在这里不用旅行就能感受到世界各种文化的巨大交融。所以我们不是被局限在一小群保加利亚农民榨橄榄油之类的事情里。我们有这么伟大的融合体,这些人既非常有趣又非常不同,他们互相通婚,这让事情更有趣了。让我惊讶的是,我年轻时存在着大量的额外反犹偏见。而现在我认识的每个家庭,他们都互相通婚了。我几乎没有一个大家庭朋友不娶个犹太媳妇或嫁个犹太女婿。那些旧观念已经渐渐消亡了。

提问:您是怎么认识您太太的,她又是如何接纳您的?

(视频 17/22 7:09)

查理:嗯,与我相伴 52 年的妻子,7 年前去世了。是由共同的朋友介绍认识的。我们都离过婚,年龄相同,都有两个孩子。我只能说,我对介绍我们认识的人心怀感激。

提问:查理,我经常听您和莫尼什大谈克隆伟大想法的威力,我想知道您认为克隆的局限或危险在哪里。比如说,当你对自己不真诚的时候。人们在什么情况下会栽在克隆上?当它不奏效的时候?

Pledge. I said, “Bill, I’m not going to publicly be a spokesman for something I’ve already totally flouted.” And I flouted it because I knew my wife who had helped me all these years would have wanted it that way. I’m not a good example for his pledge. So I won’t do it. I won’t pretend to be doing something I really didn’t do. Question: Charlie it may be a little bit too personal, but is there anything you’d like to share about your wife Mrs. Munger? Charlie: A long life has many disappointments and agonies. I watched a sister die a horrible death from Parkinson’s Disease, dying young, 64. I lost my first son to Leukemia. Miserable slow death. And in the end he kind of knew it was coming, and I’d been lying to him all along. It was just so awkward. And it was just pure agony. And you have some of those agonies that are going to happen. There’s not so much agony when somebody really old dies. You know they deteriorate so much that you almost don’t miss them…which I’m doing a good job of. I think you take the hardships as they come, you take the blessings as they come. You have fun out of figuring out the puzzles as best you can. It’s really, we’re very blessed to have…I’m mean we’re in the United States, we’re not in India, we’re not under some crazy dictator like Russia. We don’t live where everybody’s got to bribe…India. We’ve got a lot to be thankful for here. And we’ve got a lot of options, we can change jobs, we can move around, we can do this or that. We get a huge admixture here with all the cultures of the world without having to travel. So we’re not restricted to one narrow little group of Bulgarian farmers making olive oil or something. We’ve got this great mixture of people who are quite interesting and quite different, and they’re all cross-marrying. Which makes it even more interesting. And it’s amazing to me, there was a lot of added Jewish prejudice when I was young. And now every family I know, they’re all cross-married. I don’t have a friend hardly with a big family that doesn’t have a big Jewish in-law. The old ideas have sort of died. Question: How’d you meet your wife and how’d she’d accept you? (Video 17 of 22 7:09) Charlie: Well with my wife of 52 years, who died 7 years ago. That was mutual friends who had introduced us. We were both divorced, both the same age, both had two children. All I can say is that I owe a debt of gratitude to the people that introduced us. Question: Charlie, I’ve heard you and Mohnish talk a lot about the power of cloning great ideas, and I was wondering what you think about the floors or limitations or dangers of cloning. For example, when you’re not true to yourself. When does one get in trouble with cloning? When it doesn’t work?

查理:克隆嘛,当然……从生物学角度来说,这不是一个模糊的概念。但当你把它带到其他领域,克隆就是一个非常有意思的想法。你从一个地方提取想法,然后移植到另一个地方。如果这也算克隆,那我天天都在做。我喜欢克隆。

现场股东:查理,你能否带我们回顾一下,当年你收购《布法罗新闻》时,承受了多大的压力?因为有一段时间它看起来快要撑不下去了。

查理:我们从来不是这个城市里最弱的报纸。所以我们赌的是,自己能成为最终的幸存者。(链接)结果我们做到了。那段时间确实不好受,因为很长一段时间都看不到回报。但当对手终于撑不住的时候,我们突然就开始赚大钱了。所以这不过是一种延迟满足。连续 7 年几乎零利润。然后对手一倒,天上就开始掉金子。税前利润从零一下子飙到 7000 万美元。嗖的一下,突飞猛进。

现场股东:关于克隆这个话题,你真的相信,像莫尼什说的那样,如果投资者去看超级投资者的 13F 表格,就能通过挑选他们的持仓,轻松跑赢市场吗?……我们可以再加上分拆公司。

查理:这个想法很有道理,而且我也鼓励过一个年轻人去研究它。所以我很难说它毫无价值。当然,如果我是你们,去参考那些你们认为是伟大投资者的做法,从中获取灵感,这是有用的。问题在于,如果你选的参考对象是像伯克希尔·哈撒韦这样,已经发展到这么后期的公司,那你买到的,是我们因体量庞大带来的局限性。你真正需要参考的,是那些在更小规模上运作、且能在价格上找到更多优势的人。当然,要识别出那些小规模玩家也很难。但这不是一个行不通的想法。如果我是你们,我当然会这么做。我很想确切知道那些精明的人在做什么,我会把它们一个个都看一遍。那是理所当然的,对我来说这想都不用想。

现场股东:你说你鼓励过一个年轻人去研究它,这是什么意思?

查理:这个年轻人是我的孙子,他有一笔可观的资金,对证券非常着迷。所以我建议他,为什么不从那里开始呢?所以这其实是莫尼什的主意。

现场股东:你认为,展望未来,伯克希尔内部是股权投资更占优势,还是全资控股业务更占优势?

查理:嗯,我认为全资控股业务会更好,因为出售它们我们不用交任何税。而且我认为它们会继续增长,会表现得更出色。我认为伯克希尔的全资控股业务,也就是那些 80% 或什么比例拥的业务,平均来说比标普 500 指数里的公司更好。所以我认为在那块我们也会比标普 500 表现得好。我不认为我们那些放在需要纳税的公司里的股票,表现会好到足以覆盖税金。但如果我们是用保险公司的浮存金来买这些股票,那情况当然就完全不同了。但我要说,当然……如果你要买伯克希尔的股票,你不应该是因为我们那个小小的股票投资组合而买它。你看,我们那个最大的投资组合市值是 80 亿美元。这花了相当长一段时间才累积到 80 亿美元。对于一个 4000 亿美元市值的公司来说,这没那么了不起。买入它比买入其他东西更容易。不,我……那些在 30 或 40 年前买入伯克希尔的人,你们当时是以折扣价买入了一大堆有价证券,而那些业务几乎是白送的。当然,那些人赚了很多钱。在那个年代,我们的业绩远超市场,而且业务也做得很好。现在我们拥有平均表现很好的业务。我们的有价证券只占我们现金的一小部分……过去有些年份,我们每股拥有的有价证券甚至超过了每股账面价值。现在情况完全不同了。而且,市场在当前的市盈率水平下,也是一个不同的世界了。

伯克希尔有一个有意思的地方是,我们确实能获得一些别人得不到的机会。如果你是 3G 资本,想为你的下一笔交易找个合伙人,他们还能去找谁?他们知道我们是个好合伙人。所以我们能看到别人看不到的东西。这有帮助。

现场股东:查理,接着聊伯克希尔投资组合里一个较小的头寸,最近有一笔对 Sirius XM 的投资。你能不能谈谈广播类资产,以及你对这类资产前景的看法?

查理:我对广播类资产一无所知,只知道这是一个非常成熟的市场。该死的广播基本上就是依靠汽车市场。而且已经完全集中化了。我从来不去想它。

现场股东:你的成功有多少可以归功于奥卡姆剃刀原则和凯利公式?

查理:嗯,奥卡姆剃刀当然是个好主意。它是一个基本观念。奥卡姆剃刀就像告诉一个渔夫,要去有鱼的地方钓鱼。当然,这样你会钓得更好。去有鱼的地方钓鱼。

(视频 18/22,6:31)

现场股东:在那些并非全资控股,但拥有 85% 股权的业务里,另外 15% 的股东,当该业务进行大规模投资时,这会如何影响那 15% 的所有权?

Charlie: Well cloning is of course…it’s not an ambiguous world, where you use it biologically. But when you take it into some other field, cloning is a very interesting idea. You do remove ideas from one place and bring them to another. And if that’s cloning, I do it all the time. I like cloning. Question: Charlie, can you take us back when you bought the Buffalo News Paper, and just the stress that you had to go through because it looked like it was going to go under at one point for a while. Charlie: We were never the weakest in the town. So we were betting that we’d be the survivor. (link) And we were. So it was unpleasant because we showed no return for a long time. But when the other guy finally turned up his toes, we suddenly started making a lot of money. So it was just delayed gratification. 7 years of like no profits. And he disappears and the sky rains gold. Earnings went from nothing to $70 million pre-tax. Boom, boom. Question: On the topic of cloning, do you really believe as Mohnish has said that if investors look at 13F’s of super-investors that they can really beat the market by picking their spots?…and we’ll add spinoffs. Charlie: It’s a very plausible idea, and I’ve encouraged one young man to look at it. So I can hardly say that it has no merit. Of course it’s useful if I were you people to look at other people you regard as great investors are doing for ideas. The trouble with it is that if you pick people as late in the game as Berkshire Hathaway, you’re buying our limitations cost by size. You really need to do it from some guy that’s operating in some smaller and finding prices with more advantage. And of course it’s hard to identify the people in the small game. But it’s not an idea that won’t work. If I were you people of course I would do that. I would want to know exactly what the shrewd people were doing and I would look at every one of them. Of course. That would be a no brainer for me. Question: What do you mean you encouraged one young man to pursue it? Charlie: Well the young man is my grandson who has a fair amount of money, fascinated by securities. So I advised him, why don’t you start there. So it’s Mohnish’s idea. Question: Do you think the equity positions within Berkshire going forward? Or the wholly owned business? Charlie: Well I think the wholly owned businesses will, because we won’t pay any taxes on selling them. And I think they will continue to grow, and I think they’ll do better. I think the wholly owned businesses of Berkshire, are the 80% owned or what have you, are on average better than the S&P. So I think we’ll do better in that part than the S&P. And I don’t think our stocks located in a corporation subject to taxation will do enough better than the (APD to) pay the taxes. But if we’re buying the stocks with the float in some insurance company, then of course the world changes. But no I would that say of course…If you buy Berkshire, you should not be buying it on the strength of its little portfolio. Look, we got $8 billion in the biggest market cap in the country. It took a considerable period to get $8 billion dollars in. It’s not that big of a deal with a $400 billion market cap. It was easier to get into it than other things. No, I…people who buy Berkshire, when you bought Berkshire back 30 or 40 years ago, you were getting a bunch of marketable securities at a discount and all the business were free. And of course those people made a lot of money. We outperformed the market by miles in those days and the businesses did well. And now we got businesses that are averaging out doing well. And our marketable securities are a small percentage of our cash…there were years when we had more marketable securities per share than our book value per share. Now it’s quite different. And of course the market at its present multiples is a different world. The one thing about Berkshire that’s interesting is that we do get some opportunities other people don’t get. If you’re 3G and want a partner for your next deal, who the hell are they going to come to? They know we’re a good partner. So we stuff other people don’t see. That helps. Question: Charlie, moving on to one of the smaller positions in Berkshire’s portfolio, there was a recent position made in Sirius XM. Could you talk at all about radio assets and your outlook assets? Charlie: I don’t know anything about radio assets except that it’s a very mature market. And the g.d. radio’s basically an auto market. And it’s totally concentrated. I never think about it. Question: How much of your success can be attributed to Occam’s Razor and Kelly’s Formula? Charlie: Well Occam’s Razor is of course a good idea. It’s a basic idea. Occam’s Razor is like telling a fisherman to fish where the fish are. Of course you’ll do better. Fishing where the fish are. (Video 18 of 22 6:31) Question: In those businesses that are not wholly owned, but maybe 85% owned, the 15% ownership, when there’s massive investment within that business, how does that effect the ownership of the 15%?

查理:就拿内布拉斯加家具城来说,它由布拉姆金家族的部分成员持有,(我们也不想全部买断)。他们热爱这桩生意,非常富有,手里有大量有价证券,这些钱来自他们那 20% 股份里留存的资金——因为家具生意之外,他们还积累了很多多余的钱。这挺有意思的。沃伦说,这些人,他待他们有点像儿子……他们住在同一个社区,他让他们自己决定公司的分红政策。这对我们来说没什么大区别,股息大部分是免税的。他说,“你们定分红政策就行……”我们可是占 80% 股份的!所以他对少数股东说,“你们来定整个公司的分红政策。你们怎么定我都行。”沃伦总是跟对的人做这种事。(链接)

李录也是这样。我给你们讲个关于李录的故事,你们会喜欢的。通用电气一向以谈判到最后关头出名。就在快要成交的时候,他们会再压一次价。当然这招总是有效,因为对方已经投入了全部精力。结果每个人都觉得被抢了、被骗了、很生气。但他们总能得逞,就是那最后一次压价。李录做了几笔风险投资,其中一笔就是跟一个人做的。那个人在上一次交易里帮我们赚了很多钱,现在我们又跟他合作另一个项目。他是个非常优秀的人,很聪明,诸如此类。现在,到了通用电气那种时刻了。李录说,“这笔投资我得改一个条件。”听起来像不像通用电气?眼看要成交了。我没跟李录说过,是他自己做的。他说,“你知道,这点钱对我们来说不算什么,但你把整个身家都投进去了。如果你不让我加一个条款,说‘如果一切完蛋了,我们就把你的钱还给你’,我是不会签这份协议的。”这就是他想改的地方。你们可以想象,我们接下来看到下一个风险投资项目的可能性有多大。没人需要教李录去做这种事。有些人,这就是刻在“基因”里的。这种事做出来真是太聪明了。看起来很慷慨,也确实慷慨。但同时也有巨大的利己成分。总之,这是正确的行为方式,其次,它对你也有好处。伯克希尔正因为过去的行为,才能看到别人看不到的东西。但有多少人……萨默·雷石东会这么做吗?通用电气在那种整个文化都相反的环境下,会这么做吗?

提问者:本·富兰克林说过,道德是最好的策略。但你也看到萨默·雷石东、伊坎、特朗普这些人,行为跟李录恰恰相反,却做得很好。你如何调和这一点,并得出那个无疑是正确的答案——讲道德更明智?

查理:当然,萨默·雷石东和我差不多同时从哈佛法学院毕业,可能差一年左右。最后他比我更有钱。所以你可以说他成功了。但我不这么看。我认为这不只是一个金钱游戏。我觉得用另一种方式做更好。有时候你以为自己侥幸得逞了……但通用电气有一封信,他们在收购别人时就会发出去。信里写着:“亲爱的无名氏”,也就是他们刚收购的这家公司的主要供应商,“我们将一起实现伟大的成就……(等等等等)……但我们必须统一通用电气的系统……(等等等等)……所以你的付款周期将从 30 天变成 90 天。”这对供应商来说简直是可怕的强加。但他们专门设了一个部门,就是用来压榨供应商、让他们提供资金的。他们对我认识的一个供应商就是这么干的。那位销售经理自然说:“我们让他们滚蛋。”但那人说:“别,别这么做。你把所有没法换供应商的通用电气客户资料都给我。”然后他把价格提高了大约四倍。我觉得这么残忍是个错误。在通用电气,人们竞争的是谁能从供应商那里榨取更多的资金。他们非常强硬。现在,这是一家很棒的公司,产品也很好,有一些非常优秀的人。我觉得杰夫·伊梅尔特是个好人,但我做那种事会非常不舒服。我的人生哲学是双赢。我想要信任我的供应商,我也信任他们。我不想竭尽全力去压榨供应商。

提问者:伯克希尔在危机期间把钱投给通用电气时,你感觉如何?

查理:挺好的。肯定会成功。利息很高。也确实成功了。我们买这类东西时,不会对公司做出重大的道德评判。我不觉得通用电气那么不道德。总体来看,通用电气是我们比较好的公司之一。在追求零缺陷的狂热方面,他们做得很好。但我想更进一步,不想每次交易都在最后关头压一次价。也不想为了最后一个子儿去压榨我所有的供应商(我已经付过钱了)。那不是我的一套。(视频 19 of 22 8:43)

提问者:查理,你在你的《穷查理宝典》里说过,你遇到过的最好的一笔交易是跟一家鼻烟制造商做的。你能再多说点细节吗?

查理:那是康伍德公司。那是一种让人上瘾的产品。消费者完全被套牢了。他们是市场第二名。所有员工都相信自己的产品。他们每一个人都嚼烟草。那个数据简直难以置信。基本上没有(财务问题),全是钱。那种口腔癌的发病率可能只有香烟致癌率的 5% 左右。但也不是零。你肯定会用那个产品杀人,那些人本来不该死的。我和沃伦只是……那是我见过的最好交易,我们做肯定不会亏钱,但我们放弃了。昙花一现。杰伊·普利兹克,当时好像是芝加哥大学医学院的受托人主席什么的。普利兹克家族在芝加哥很有势力。他一下子就抢过去了。普利兹克家族在那上面赚了两三十亿美元。(普利兹克 1985 年收购;4 亿美元:链接)(普利兹克 2006 年出售;35 亿美元:链接)但我们后悔错过那两三十亿美元吗?一点都没有。我们有过一刻的后悔吗?一点都没有。我们没从一个一开始就知道会杀人的产品上大赚一笔,这样好多了。我们为什么要那么做?另一方面,如果它只是个有价证券,我们就不会觉得那个道德问题是我们的事了。但那是我们要收购的子公司。我们要付钱给那些做烟草广告的人吗?那对我们来说太过分了。我们不会干的。

提问者:查理,你一生中有没有预感到会被问到、但还没人问过的问题?

查理:有些人问我,“我该问你什么问题才能帮到我?” 总之吧。

提问者:你有没有最喜欢的 B 夫人的故事,可以跟我们分享?

查理:她非常专横、霸道。她不认识英文,但意第绪语很流利。她能心算你做不出来的算术题。我是说,她脑子里能马上算出 26.5 乘以 104.25 是多少码。她就坐在那里。她是一个非常霸道、强势、勤劳的女人。每周工作一百个小时。她的女婿们都是非常好的人,在他们变得极其富有之后,可能每周只工作五十个小时。她叫他们“那帮懒汉”。我们认识很多有意思的人物。

另一个故事是,我们从一个人手里买了一家生意……那生意的一半归摩西·安嫩伯格的一个女儿所有。她是个很有钱的女人,拥有她丈夫生意的一半。她开着一辆凯迪拉克。她丈夫去世了,但她有公司配的车,她想把凯迪拉克带走(听不清)。所以她让律师去问巴菲特先生能不能把凯迪拉克给她。她还教律师怎么说。她说,“告诉沃伦,很多人给穷人钱,但那很容易,他们帮助穷人、遵守宗教信条,从而获得回报和满足感。”她说,“真正不寻常的慈善是给富人钱!”(大笑)然后她就让律师跟沃伦说了这套话,律师做这件事非常尴尬。沃伦说,“告诉她,我可以按凯利蓝皮书的市价卖给她。”她最后只好买了。但她一开始还是推销了那套理论,说我们应该把车送给她,因为给富人东西更慷慨,更不寻常。那个女人有个养子,倒是很慷慨。她会租下卡内基音乐厅,让那孩子指挥乐队。有钱人有时候会变得很古怪。

提问者:查理,你能回顾一下尼克松年代你们买《华盛顿邮报》以及整件事的来龙去脉吗?

查理:我们买入时,《华盛顿邮报》的市值是 7500 万美元。你可以用一个下午,把它的每一项资产都卖掉,能卖 4 到 5 亿美元。所以它不只是一家好生意,也不只是一只格雷厄姆式的股票,它也是格雷厄姆式的,因为它足够便宜。而且他们还有一项很可能会干掉竞争对手、形成垄断的生意。但当时能投进去的钱很少。这就是对你们来说困难的地方。这是个很棒的投资,但可能只能投个 400 或 500 万美元。顺便说,我们确实投了,投了 1000 万美元。最高点时,它值 10 亿美元。但我们只做了这么一次。所以这是个伟大的故事,但是……那件事在很久以前帮我们在资产负债表上多了一个 10 亿美元。但那不是能吸纳几十亿美元的机会。这就是为什么伯克希尔过去能做的事,现在不能再现了。那个 1000 万美元的小机会太棒了。但我们没有很多……如果你看伯克希尔,你会以为我们有 10 个投资,每个都翻了 10 倍。比如说我们投了 10 亿,现在变成了 100 亿。那我们就有 10 家公司值 1000 亿。但我们没有。我们只有三个或类似的。找到你能识别的这些该死的东西,没那么容易,没那么容易。

提问者:再次感谢查理你持续的分享。真的非常感谢。

查理:我很高兴你们仍然乐在其中,也很高兴你们没有气馁。你们不应该气馁。但你知道,在我那一代做价值投资并且坚持不懈的人……你甚至不需要那么聪明。他们都做得很好。而你们的时代会更难。但你知道,你总得找点事做。这件事挺有趣的。所以事情困难这个事实,不应该让你太受打击。

提问者:有没有好的系统方法来从自己的错误中学习,避免重蹈覆辙?你做过事后分析吗?有没有什么对你有效的方法?

查理:我们足够活跃,所以有些错误可以记住。很难学……我们学了很多人从别处得来的教训。因为那成本低得多。但我们也从不愉快的经历中学到了很多。所以只要去做,你自然会遇到那些错误。没人能避免。当然你也会从每个人身上学到东西。莫尼什很擅长事后分析自己的错误。

提问者:当初德克斯特鞋业出现时,你说了什么?你当时是支持还是反对?

(视频 20 of 22 7:39)

查理:嗯,我没仔细看,但我不反对。那家公司,深受所有零售商喜爱,是 JCPenney 的头号供应商,什么都好,盈利稳定,主导缅因州,人也不错……当然,那时候中国人还没起来。他们崛起得太快了。他们在鞋业市场完全不留活口。他们不仅仅是便宜一点,而是半价。鞋业本就不是那么容易做的生意,人们当然会买半价的鞋子。那生意很快就完蛋了。但那桩生意,因为它带来了如此巨大的教训,而且对伯克希尔的股票价值来说看起来很糟糕。我是说,如果你问我们,我们是缅因州主要的慈善家。但在当时,它只相当于某一年业绩的 2%。这就是它归零时我们损失的部分。所以我们那一年的回报下降了 2 个百分点。当然,如果我们当初用自己的股票回购,而不是买这玩意儿……或者没把股票送出去,那是个巨大的错误。但我们从中吸取了教训。我只是觉得,你只要继续往前走,就会犯一些错误,当然也会从中学习。你怎么可能不从那个错误里学习呢?我们学到了,当一个真正低成本的人强势进入时,多么可怕,再多的管理技巧也没法保护我们。(链接)现在我们还有一些在小众市场里的鞋业生意,每年税后能赚 2000 万美元左右。可能有点是登普斯特剩下的。但我们凑合过了……难道你们都没有痛苦过的错误吗?你们难道没有从中学习吗?那不是很好吗?但我不知道如果我现在处在……我身边都是 Capital Guardian 的人。他们管理着超过一万亿美元。他们雇佣所有这些在商学院拿 A 的人,对他们很好,(等等等等)。然后把他们分到各个领域,让他们获得各种专业技能……这并不能战胜指数。我认识那家公司,它规模还小的时候,你知道,也就五六十亿美元。他们每年能跑赢指数一个百分点。那还不错,因为他们从上面抽取管理费,客户……现在他们已经落后了,每年落后一个百分点什么的。他们通过否认来应对。他们就是不去面对。前几天我在那儿,一个非常不错的投资组合经理,非常聪明、老练、慷慨、和蔼。他的助理,一个非常和蔼、聪明、老练的女人。他说,“你知道,我这个基金有 1 亿美元,每年跑赢基准两个百分点。”我挑了挑眉毛。我只是看了他一会儿。他说,“呃,我是说,我们每年跑赢竞争对手两个百分点。”我说,“是啊,而且那个超额收益很多是很久以前取得的,当时你的钱少得多。”又是一阵令人尴尬的沉默,最后那个女人说,“他看穿我们了!”然后我们继续聊别的事了。

无论如何,这很尴尬。你想继续拿工资,你喜欢你的工作,你到处飞着去采访管理层等等。到头来……他们以前这样做过很长时间。只是现在变得更难了。然后我看到有人离开。他们说,“我管理不了 300 亿美元,我管理 30 亿美元,这样我就能跑赢了。”这种事发生过两三次了,新来的人也没跑赢。因为新客户还是想要 10 只股票什么的。

哦,还有一个他们做了大约五……不,不是五次,三次的实验,在 Capital Guardian。跟着伟大投资者做,这是一种方法。他们说,“我们从最优秀的人那里获取最好的想法,然后用他们最好的想法构成一个投资组合。”没有比这更合理的了。他们做了三次,每次都失败了。你怎么预测这个?我可以预测,因为我懂心理学。当你把一个想法敲定为好想法时,你是在把它敲进去!所以当你让人们提供他们最好的想法时,你得到的是他们最坚信不疑的东西。所以当然不灵了。他们因为不灵所以不做了。他们不知道为什么不灵,因为他们没读过心理学书。但他们知道不灵,所以就不做了。而这个做法看起来非常合理。我认为在伯克希尔不会这样。我认为在伯克希尔,如果你问我和沃伦最好的想法,那会有效。但在那种更传统的管理公司里就不行。顺便说,我不认为在伯克希尔它就能完美奏效,但会比在 Capital Guardian 好一些。不过,这竟然不奏效,是不是很有趣?

提问者:你现在还每周跟沃伦通一次话吗?这是真的吗?

查理:不,不了。那就跟自己说话一样。我们没什么新想法了。一个 87,一个 93。我是说,算了吧。不过,年轻人做了一些贡献。他们促使我们思考以前没想过的事情。要不是那个年轻人提出想法,我们不会买航空公司或苹果。但一旦他们提出来了,沃伦就接着做了。沃伦非常了不起。买那么多航空股很难。按伯克希尔的标准,听起来没多少,但我们不得不在相当长的时间里,持有市场相当大的一个比例。管理很多钱是非常难的。

提问者:比尔·盖茨买了苹果股票后,你们之间的谈话一定很尴尬吧。

查理:比尔·盖茨在这方面没有任何幻想。比尔·盖茨买了价值 1.5 亿美元的苹果股票,我觉得他们卖掉了。(现场:是啊,那笔买得不错)但卖得可不怎么样。(笑声)

(视频 21 of 22 4:36)

哦,我还有个故事你们会很喜欢。阿尔·戈尔也进入了你们这行。阿尔·戈尔在你们的领域,他在这行赚了三四亿美元。他不是很聪明,喝很多酒,抽很多大麻,在哈佛以“绅士的 C 等成绩”混毕业。但他有一个执念,认为全球变暖是可怕的事,(他要保护世界免受其害)。所以他进入投资咨询领域时的想法是,他不会往空气中排放任何二氧化碳。于是他找了个合伙人一起做投资咨询,他说,“我们不排放任何二氧化碳。”但他的合伙人是价值投资者,而且是好的价值投资者。所以他们做的,是戈尔雇了一帮人,去找那些不排放二氧化碳的公司。这当然就把他们引向了服务业。微软和所有这些服务公司正好完美符合条件。而这个价值投资者挑选了最好的服务公司。于是,突然之间,客户们赚了数亿美元,而其中一部分付给了阿尔·戈尔。现在阿尔·戈尔在你们这个行业里有了数亿美元,而他是个笨蛋。这是个很有趣的故事。而且是真的。所以如果你们是那些全球变暖的白痴,而副总统会推广你们的理论……

顺便说,这还不是唯一的一个。洛杉矶有一个杠杆收购的操盘手,我跟他算认识。他连续 35 年平均每年回报 35%。他买的全部是服务公司。他从不买 100% 的股份然后把 10% 留给管理层,他总是努力买 60%,让创建公司的老经理持有另外 40%。他只买服务公司,而且对此非常了解。用这个公式……你知道,库存、应收账款,生意里各种可怕的东西,如果你只买服务公司,这些都可以避免。效果惊人地好……这个做杠杆收购的人就像阿尔·戈尔那样成功了。年化 35%。他很聪明,因为他让人们更多地承担切身利益,他们更了解情况,他们更像是合伙人,新经理不是雇员。如果另一个人占 40%,你占 60%,那是不同的关系。他是创始人。但这是个多么聪明的做法。而且效果更好。当然,当他只做服务公司时,他对此也更了解。

我还认识一个人,他只做邮购和互联网公司。也是一个杠杆收购的操盘手。他很长时间以来,年化回报超过 20%。但他更懂得如何获取客户,更懂“这个比率”……他更了解这些该死的邮购互联网公司……他真的懂得很多。所以两个专家,各有专攻。都成功了。很有趣。这就是为什么我总说,专业化往往有效。我做所有事觉得更有趣,但这些专家平均下来做得更好。他们懂得多。

提问者:那我们小小的邮购公司 Oriental Trading Company 怎么样了?

查理:那是这其中一个家伙的,他把它卖掉了。不是卖给我们的,是卖给了我们之前的某个买家。嗯,这是个非常平淡无奇的公司。但它就在奥马哈。没什么大动静。可能比我们用保险浮存金投的其他东西好一点,但也毫无起色。但是,你知道,如果你的浮存金成本为零,而你突然在上面赚了 10-12%,那还是挺诱人的。我们有 900 亿美元的浮存金到处流动。

(视频 22 of 22 9:01)

说到这个,阿吉特。在世界历史上,像那样的交易只有两笔,每笔 100 亿美元。阿吉特做了这两笔。如果你要他做一个投资组合……(提问者插话:跟 AIG 的再保险?)对,那是第二笔。AIG 还能去找谁?30 年后,除了伯克希尔,还有谁能被信任去支付所有这些债务?没人。处在这个位置真好。我们跟他们相处得不错。

提问者:查理,你还跟罗恩·伯克尔有很多合作吗?

查理:我有 35 年没见过罗恩·伯克尔了。他总是跟别人说,他是我多好的朋友。我喜欢罗恩·伯克尔的父亲,他是我最后一位印花交易客户。我喜欢罗恩这个人,他很有干劲,但罗恩在赚了大钱之后,有点让人难以忍受。我是说……按他的说法,他是我的好朋友。

提问者:当你回看你和沃伦相对幸福的人生,有什么方面是我们可以模仿的吗?

查理:嗯,都是可以模仿的。如果你的婚姻还算凑合,如果你的家庭生活还算凑合,那不意味着完美,因为没有人家庭生活完美,尤其是对孩子来说。如果你的合作关系良好。我们有过很棒的合伙人。沃伦对我来说是很棒的合伙人,我也是他很棒的合伙人。我们其他所有的子公司合伙关系,虽然没有完全重叠,但也都相当出色。我没有过任何一种重大的失败的合伙关系。但那是因为我是一个好合伙人。沃伦也是一个好合伙人。所以,就像,如果你想要一个好配偶,你自己要先配得上。如果你想要一个好合伙人,你自己先要成为一个好合伙人。这是个非常简单的系统。当然,没有这个基础是行不通的。另外,要消除官僚主义。如果你和值得信赖的好人打交道……那就没有费用、麻烦、律师、审查。我们总是在没有审计的情况下完成交易。我们基本上非常老派。我们买了 Northern Natural Pipelines(链接)……他们周一需要钱,但那是周六,而且是一大笔钱。我们拿出来了……律师们急得不行。我们就把钱给了他们,拿下了管道。细节以后再处理。其他人做不到这一点。我们的整个文化是……到处都是官僚,他们总得找点事干。他们没法搞特殊。

提问者:回到安然事件,你觉得金德·摩根是安然的继承者还是拒绝者?

查理:嗯,我不认为金德·摩根跟安然有任何相似之处。安然完全是欺诈、胡说八道、疯狂和操纵。他们发疯了。金德·摩根可能有点吹嘘,假装现金流就是真正的现金,而没有更换折旧资产的义务。但它不是安然。安然纯粹是恶心、糟糕。我认为大多数那些业主有限合伙公司,都有一点旧时代旧金山交易所采矿公司的味道。(链接)他们都每月支付股息,同时不断开采矿石。当然,一旦他们这么做了,他们就有两个部门。一个是在旧金山采矿交易所“忽悠傻瓜”的部门。还有一堆真正采矿的矿工。这就像一个双柄水泵。他们把矿井灌满水,股价下跌,他们就买进。他们把矿井里的水抽出来,支付高额的月度股息,股价上涨。呼扑,呼扑,呼扑,呼扑(查理模拟双柄水泵的声音)这边在忽悠傻瓜,用近乎欺诈和非法的方式……按现代标准……真是恶心。但在某种程度上,业主有限合伙公司假装现金是真正自由的,而实际上其中很大一部分并非如此。他们把业务真正需要用于维持运营的钱拿走了。从这个意义上说,这是一种有点不道德的做法。他们这么做,是因为他们能蒙混过关。你对业主有限合伙公司有不同的看法吗?

与会者:没有,他们筹集那么多股权的方式太疯狂了。或者说曾经是。他们就像疯了一样发行股票。

查理:嗯,这有点不光彩。就像旧时的集团企业,他们发行股票,股票以 30 倍市盈率交易,然后他们不断收购一堆普通业务。这就像一个传销游戏。不光彩。金融界有很多不光彩的事。

提问者:你对最近几本关于你的书怎么看?如果作者在这里,你会跟他说什么?

查理:我没读过……你说的什么书?(提问者:比如《穷查理之道》?)我没读完。(提问者:就是说,任何一本关于你的书?)那答案是我没读完它们。(叹气)当然人们会倾向于看关于自己的文章。但当他们只是重复引用旧的名言之类的,我为什么要读呢?

提问者:你好,查理。我相信你说过,如果你能跟任何人共进午餐,你会选本杰明·富兰克林。如果真能这样,你会问他什么?或者聊什么?

查理:本杰明·富兰克林已经教会了我所有我想知道的东西,因为他留下了那么多记录,他的传记作者写得那么好,而且他在世时就非常有名,那么长时间。所以我已经跟本杰明·富兰克林“对话”过了。他实际上给了我们《自传》。在我读过的各种传记里,我可以拼凑出故事的其他部分。有趣的是,最后他和他唯一幸存的儿子关系破裂了,因为他儿子忠于英王。那个裂痕从未愈合。那太沉重了。本认为他的儿子有义务不与把他抚养长大、帮他谋得英王御下显赫职位的父亲公开大吵一架。而他儿子觉得他必须保护他的地位。你能理解他们为什么会那样想。大多数人不会那么做。他们会以某种方式和解。或者假装和解。但那真的破裂了……他甚至到最后都不跟那个儿子说话。很有趣。富兰克林比我更能怀有怨恨。我比富兰克林更好地战胜了怨恨。我对我不认可的人没那么生气。这就是为什么我今天用恭维特朗普的方式打发了那件事。我不想……你们可以想象我对特朗普的看法。想象一下我投票给希拉里·克林顿。按下那个笔杆非常难。但我确实投了。

Charlie: Take Nebraska Furniture Mart, owned by parts of the Blumkin, and (we didn’t want a sellout). They loved the business, they’re very rich, they have an enormous portfolio of marketable securities that came out of money left within their 20%, because there was a lot of surplus money that they’ve accumulated that’s outside of the furniture business. And it’s very interesting. Warren says those people, who he treats kind of like sons…they live in the same community, and he lets them control the dividend policy of the company. It doesn’t make much difference to us, the dividends are mostly tax free. And he says, “Whatever dividend policy you…” We owned 80% of it! So he says to the minority owners, “Just choose the dividend policy for the whole company. Whatever you want is fine with me.” Warren’s always doing things like that with the right people. (link) So is Li Lu. I’ll tell you a story about Li Lu that you will like. General Electric was always famous for always negotiating down to the wire. And just before they close they get one final twist. And of course it always worked, the other guy was all invested. And so everybody feels robbed and cheated and mad. But they get their way, that last final twist. So Li Lu made a couple venture capital investment and he made this one with this guy. And the guy made us a lot of money in a previous deal and we’re now going in with him again on another. Very highgrade guy and smart and so forth. Now we come to the General Electric moment. Li Lu says, “I have to make one change in this investment.” Sounds just like General Electric? Just about to close. I didn’t tell Li Lu, he did it himself. He said, “You know, this is a small amount of money to us, and you got your whole net-worth in it. I cannot sign this thing if you won’t let me put in clause saying, ‘if it all goes to hell we’ll give you your money back.'” That was the change he wanted. Now you can imagine how likely we were to see the next venture capital investment. Nobody has to tell Li Lu to do that stuff. Some of these people it’s in the ‘genepower’. It’s just such a smart thing to do. It looks generous, and it is generous. But there’s also huge self-interest in it. It’s the right way to behave anyway and secondly it helps you. And Berkshire’s helped by its past behavior to see things that other people don’t see. But how many people…would Sumner Redstone have done that? Would General Electric have ever done that with the whole culture behaving otherwise? Question: Ben Franklin talked about Morality being the best policy. But then you see the Sumner Redstones and Ichans and the Trumps doing very well by acting kind of the opposite of Li Lu. How do you reconcile that and still come out with what is no doubt the correct answer that it’s wiser to be moral? Charlie: Well of course Sumner Redstone and I graduated from Harvard Law School about a year or so apart. And he ended up with more money than I did. So you could say he’s the success. But that’s not the way I look at it. And so I don’t think it’s just a financial game. I think it’s better to do it the other way. And sometimes when you think you’re getting by with this…but General Electric has a letter that they file out when they take somebody over. And the letter says, “Dear Joe Schmo”, the major supplier to the business they just bought, “We’re going to accomplish wonderful things together,…(and so on)… but we have to harmonize the systems of General Electric with,…(and so on)…and you’re going to be paid in 90 days instead of 30 days.” Which is just a horrible imposition on the supplier. But they got a whole department that’s just organized to brutalize the suppliers and furnishing all the money. They did that with one supplier that I know, and of course the sales manager said, “We’re going to tell em’ to go fuck themselves.” And the guy says, “No don’t do that, just bring me all the stuff where General Electric is my customer where they got no alternative.” And he just raised the prices by about four times. I think it’s a mistake to be quite that brutal. They compete in GE based on who can get the suppliers to furnish more and more of the capital. They’re very tough. Now it’s a great company with great products and they’ve got some very good people. I think Jeff Immelt is a good guy, but I would be very uncomfortable doing that. My theory of life is win/win. I want suppliers that trust me and I trust them. And I don’t want to screw the suppliers as hard as I can. Question: How’d you feel when Berkshire put money into GE during the crisis? Charlie: Well it was fine. It was sure to work. With a high coupon. And it did work. When we buy something like that, we’re not making a big moral judgment about the company. I don’t think GE’s that immoral. Averaged out, GE’s one of our better companies. In terms of fanaticism about defect absence, and they’re very good on that stuff. But I want to get ahead, and you final twist on every deal, just before the closing. And brutalizing all my suppliers for the last nickel (that I paid them). That’s not my system. (Video 19 of 22 8:43) Question: Charlie you said in your Almanac, that one of the best deals you’ve ever encountered was one with a snuff manufacturer. Could you go a little bit more into detail into that? Charlie: That was Conwood. It’s an addictive product. People are totally hooked. They’re the number two person in the market. They all believed in their product. Every damn one of them chewed tobacco. And the figures were just unbelievable. There was virtually no (financial issue), nothing but money. And the cancers caused by that mouth tobacco is maybe 5% of the cancer you get from cigarettes. But it’s not zil. You definitely are going to kill people with that product who have no reason to die. Warren and I just…it was the best deal we ever saw, we couldn’t lose money doing it, and we passed. Fade in fade out. Jay Pritzker who was then head of the trustees or something at the University of Chicago Medical School. Pritskers are big in Chicago. He just snapped it up so fast. The Pritskers made two or three billion dollars on it. (Pritsker Acquisition in 1985; $400 million: link) (Pritsker Sale in 2006; $3.5 billion: link) But do we miss the two or three billion we easily would have had? Not an iota. Have we had a moment’s regret? Not an iota. We were way better off not making a killing out of a product we knew going in was a killing product. Why should we do that? On the other hand if it’s just a marketable security, we wouldn’t feel that the morality of it was ours. But it was going to be our subsidiary. We’re going to be paying the people that advertising on Tobacco? That’s just too much for us. We’re not going to do it. Question: Charlie, is there any one question you’ve anticipated being asked in your whole life that you have not been asked yet? Charlie: Some people ask me, “what question should I ask you that will help me?” Anyway. Question: Do you have a favorite Mrs. B. story that you could share with us? Charlie: Well she was very preemptory and bossy. She was illiterate in English although she was fluent in Yiddish. And she could make arithmetic computations in her head that you can’t make. I mean she knew exactly how many yards there were in 26 1/2 by 104 1/4 in her head. And she was there. But she was a very bossy and domineering hardworking woman. She worked herself a hundred hours a week. And she had sons in law who were the nicest people, they worked maybe fifty hours a week after they were filthy rich. She called them “those bums”. We know a lot of characters. The other one is, we bought a business from…it was half owned by a daughter of Moses Annenberg. She was a very rich woman, and she owned half this business which was her husband’s business. And she was driving a Cadillac. Her husband died but she had a company car, and she wanted the Cadillac to go with her (inaudible). And so she told her lawyer to ask Mr. Buffett if he’ll give me the Cadillac. And she told the lawyer what to say. “Tell Warren” she said, “That a lot of people give money to poor people, but that’s easy, they get their reward and fulfillment for helping the poor, observing the tenets of religion.” She said, “The real charity that’s unusual is giving money to the rich!” (big laughter) And so she made that pitch to Warren, the lawyer was very embarrassed to do it. Warren said, “Tell her I’ll sell it to her at a full-sale Blue Book.” Which she finally did. But she first made the pitch that we should give her the car because it was so much more generous to give to the rich. It was so more unusual. That woman had an adopted child who was a generous. So she would rent Carnegie Hall and let the child conduct an orchestra. The rich can get quite eccentric. Question: Charlie can you go back the Nixon years when you bought the Washington Post and how that whole situation panned out? Charlie: The market cap of the Washington Post was $75 million when we bought in. You could have sold it in an afternoon, every single asset, for 4 or 5 hundred million. So it was a good business, not just a Graham stock, but it was also a Graham stock because it was so cheap. And they also had a business that was likely to destroy its competitor making it a monopoly. Now it was only a tiny amount of money that can go in. That’s what makes it hard for you people. It’s a great investment, but maybe it’ll absurd 4 or 5 million dollars. Which we did by the way. We got $10 million into it. At the top it was $1 billion. But we only did that once. So it’s a great story, but…Now that helped us way back then to have that extra billion on our balance sheet. But that wasn’t an opportunity that would take billions of dollars. That’s why what happens in the past at Berkshire can’t happen again. That little opportunity for a 10 million dollar investment was wonderful. But we don’t have a lot…If you look at Berkshire, you’d think we’d have 10 investments that are (each of them), say 10 times. We put in a billion and now it’s 10 billion. Then we have $100 billion in 10 companies. Well we don’t. We have three or something. And it’s not that damned easy to find these damn things that you can identify. It’s not that damned easy. Question: Thank you again Charlie for all of your continuous sharing. Really appreciate it. Charlie: I’m glad you guys are still having fun doing it, and I’m glad you aren’t discouraged. You shouldn’t be. But you know everybody who did the value investing in my generation and plugged away at it…you didn’t have to be that smart even. They all did well. And yours is going to be more difficult. But you know you want something to do anyway. That’s kind of interesting to do. So the fact that it’s difficult shouldn’t discourage you that much. Question: Is there a good systematic approach to learning from one’s mistakes so you don’t repeat them. Is there something that’s worked from you in terms of post-mortems? Charlie: We were active enough so that we had some mistakes to remember. It’s hard to learn…we learned a lot vicariously. Cause it’s so much cheaper. But we also learned a lot from unpleasant experience. So just doing it, you’ll automatically get those mistakes. Nobody can avoid them. And of course you’ll learn from everyone. Mohnish is good at post-morteming his mistakes. Question: What did you say when Dexter Shoes came up? Were you for it or against it at the time? (Video 20 of 22 7:39) Charlie: Well I didn’t look at it very hard, but I didn’t mind it. The company, it was loved by all the retailers, it was the number one supplier to JCPenney, it surpassed everything, it was a solid earner, dominated Maine, they were nice people…and of course the Chinese hadn’t come up by that time. They just came up so fast. And they just took no prisoners in the shoe business. And they weren’t just cheaper by a little, they were half-priced. And the shoe- business is not that easy a business and of course people bought the half priced shoes. And the business just went to hell very fast. But that business, because it created such a huge lesson, and it looks awful in terms of what the Berkshire stock is worth. I mean we’re the main charity in Maine if you call us. But at the time, it was 2% of one year’s performance. That’s what we lost by having it go to zero. So our return from one year went down by 2 percentage points. Now to be sure if we bought our own stock instead of this thing…you know, or not given away our stock, it’s a huge error. But we learned from it. I just think if you just keep going you’ll make some mistakes and of course you’ll learn from it. How could you not learn from that one? We’ve learned how awful it is to have somebody who is really way lower priced come in hard and how no amount of managerial skill could protect us. (link) Now we have other shoe businesses in little niches that make $20 million a year or something after taxes. Maybe a little bit of that is leftover Dempster even. But we made do…But don’t you all have mistakes that are painful? And haven’t you learned from them? And isn’t that good? But I don’t know what I would do now if I were…I live surrounded by Capital Guardian people. They have over a trillion dollars. And they hire all these guys who get A’s in business school and they treat them well, (and on and on). And they divide them up and they get expertise in various places…it doesn’t work to beat the indexes. I knew that company when it was smaller, you know 5 or 6 hundred million. They beat the index by a point a year. Which was fine because they were drawing the fees off the top and the clients…now they’ve lagged by a point a year or whatever in the hell it is. And they handle that by denial. They just don’t face it. I was there the other day and this very nice portfolio manager whose very smart, polished, generous, nice man. His assistant, a very nice, intelligent, polished woman. And he said, “Well you know, we’ve outperformed in my fund which has a hundred million dollars by two percentage points a year.” I raised my eyebrow. I just look at him for a while. He says, “Well I mean we outperform our competitors by two percentage points a year.” And I said, “Yes, and in that over-performance a lot of it was a long time ago and you had way less money. And there was another horrified pause and finally the woman says, “He’s on to us!” And we went on to discuss something else. At any rate, it is awkward. You know you want to keep getting paid, you like your line of work, you’re flying around interviewing management and so forth. And when all said and done…and they did it for a long time before. It just got harder. And then I see people leave. They say, “I can’t manage $30 billion, I’ll manage $3 billion, and now I’ll outperform.” And they’ve had that happen two or three times, and the new guys don’t outperform either. Cause the new client still wants 10 stocks or something. Oh and there was another experiment they’ve done about five…no not five times, three times at Capital Guardian. Follow what the great investors are doing, that’s one way. They said, “We’ll get the best idea from our best people and we’ll make a portfolio just of our best ideas from our best people.” Nothing could be more plausible. They’ve done it three times and it’s failed every time. Now how would you predict that? Well I can predict it because I know psychology. When you pound out an idea as a good idea, you’re pounding it in! So by asking people for their best ideas, they were getting the stuff that people had most pounded in so they’d believe. So of course it didn’t work. And they stopped doing it because it didn’t work. They didn’t know why it didn’t work because they haven’t read the psychology books. But they knew it didn’t work so they stopped. And it’s so plausible. Now I don’t think that’s true at Berkshire. I think at Berkshire if you asked me or Warren for our best ideas that would have worked. But it didn’t work in a place like that, of a more conventional manager. By the way I don’t think it would work that perfectly at Berkshire, I think it would work better than it did at Capital Guardian. But isn’t that interesting that that would not work. Question: Is it still true that you talk to Warren once a week now? Charlie: No, no. It would be like talking to yourself. We don’t have any new ideas. 87 and 93. I mean, what the hell. Anyway, but the young men make some contribution. They caused us to think about things that we wouldn’t have thought about before. We would not have bought the airlines or the Apple if the young man hadn’t come up with the idea. But once they did, Warren ran with it. And Warren’s pretty great. It was hard to buy that much airline stock. Doesn’t sound like much airline stock, you know by Berkshire standards, but we had to be a hell of a percentage of the market for a pretty long time. It’s very hard to manage a lot of money. Question: It must be an awkward conversation with Bill Gates after he bought the Apple stock. Charlie: Bill Gates does not have any illusions on that subject. Bill Gates bought that $150 million worth of Apple, I think they sold it. (Audience: Yeah that was a good buy) But it was not a good sale. (laughter) (Video 21 of 22 4:36) Oh I’ve got another story for you that you’ll really like. Al Gore has come into you fella’s business. Al Gore is in your (space, you know this) and he has made 3 or 4 hundred million dollars in your business. And he’s not very smart, he drank a lot, smoked a lot of pot, coasted through Harvard with a ‘gentleman’s C’. But he had one obsessive idea that global warming was a terrible thing and (he’d protect the world from it). So his idea when he went into investment counseling was that he was not going to put any CO2 in the air. So he found some partner to go into investment counseling with and he said, ‘we’re not going to have any CO2’. But his partner’s a value investor, and a good one. So what they did is, Gore hired a staff to find people who didn’t put CO2 in the air. And of course that put him into services. Microsoft and all these service companies were just ideally located. And this value investor picked the best service companies. So all of a sudden the clients are making hundreds of millions of dollars and they’re paying part of it to Al Gore. And now Al Gore has hundreds of millions of dollars in your profession, and he’s an idiot. And it’s an interesting story. And a true one. So if you were idiots about global warming and the Vice President would push your theory… By the way, that’s not the only one. There’s a leverage buyout operator in Los Angeles that I know casually. He’s made 35% per annum for 35 years. All he buys is service companies. Instead of buying 100% and letting the management have 10, he always strives to buy 60% and let the old manager who created the company own the other 40. And he buys nothing but service companies and he knows a lot about it. And with that formula…you know, inventories, receivables, there’s all kinds of horrible things in business that if you just buy service companies you can avoid. And it’s amazing how well its worked for…it worked for this guy who did LBOs just the way it worked for Al Gore. 35% per annum. And he’s smart because he’s causing people to have more skin in the game, they know more about it, they’re more like partners, the new manager’s not an employee. If some other guy was 40 and you owned 60, that’s a different relationship. He’s the founder. But what a clever way to do it. And it worked better. And of course he knows more about it when he does nothing but service companies. I know another guy who does nothing but mail-order and internet companies. Also an LBO operator. He’s made 20-something percent per-annum for a long-long time. But he knows more about getting customers and ‘this ratio’…he knows more about these damn mail order internet companies…he really knows a lot. So two specialists, each one of them in a different specialty. Both working. Interesting. And that’s why I made all the talk about specialization frequently works. I’ve had more fun to go out and do everything, but these specialists do better averaged out. They know a lot. Question: So how is our little mail-order business Oriental Trading Company doing? Charlie: That’s one of these guys, this guy sold it. Not to us, but to one previous to us. Well it’s a very humdrum damn business. But it’s right there in Omaha. It’s a non-event. It may be better than something else we put insurance float into, but it’s going nowhere. But, you know if your float costs you nothing, and you suddenly make 10-12% on it, it’s a beguiling. We got $90 billion floating around. (Video 22 of 22 9:01) Speaking of that, Ajit. There have only been two transactions like that in the history of the world, $10 billion each. Ajit does both of them. If you want him to do a port…(Questioner interjects: The reinsurance with AIG?) Yeah, that’s the second one. But where else is AIG going to go? Who else are you going to trust to pay off all that stuff 30 years from now except Berkshire? Nobody. It’s nice to be in that position. And we get along with them. Question: Charlie, do you still do a lot of work with Ron Burkle? Charlie: I have not seen Ron Burkle in 35 years. He always tells people what a great friend he is of mine. I like Ron Burkle’s father who was our last customer for trading stamps. I like Ron whose eager, but Ron, when he’s made a lot of money, is a bit insufferable. I mean…he’s my good friend if you listen to him. Question: When you look at what’s made you and Warren have relatively happy lives, is there some aspect of that that’s imitable for the rest of us? Charlie: Well it’s all imitable. If your marriage reasonably works, and if your family life reasonably works, and that doesn’t mean perfectly because nobody’s family life works perfectly. Particularly with the children. And if your partnerships work well. We have had marvelous partners. Warren’s been a marvelous partner for me, I’ve been a good partner for him. All of our other subsidiary partnerships, which don’t overlap totally, have been a bit marvelous. I do not have a big failed partnership of any kind. But that’s because I am a good partner. And Warren is a good partner. And so it’s like, if you want a good spouse, deserve one. If you want to have a good partner, be a good partner. It’s a very simple system. And of course it wouldn’t work without it. And also get rid of the bureaucracy. If you deal with good people you trust…expense, trouble, lawyers, checking. We’re always closing something with no audit. We basically are very old fashioned. We bought the Northern National Pipelines (link) …they needed money Monday and it was like Saturday, and it was lots of money. We came up with it…the lawyers were having a fit. We just gave them the money and took the pipeline. Worked out the details later. Other people can’t do that. Our whole culture is…there are all kinds of bureaucrats that want something to do. They can’t make an exception. Question: Going back to Enron, do you have any insight into whether Kinder Morgan would be a successor or rejecter of Enron culture? Charlie: Well I don’t think Kinder Morgan is anything like Enron. Enron was total fraud and bullshit and craziness and manipulation. They went berserk. And Kinder Morgan may puff a little and pretend that cash flow is really cash and there isn’t really an obligation to replace a depreciating asset. But it’s not Enron. Enron was just pure disgusting, awful. And I think most of those limited partnerships have a slight touch of the old mining companies on the San Francisco exchange. (link) And they all paid monthly dividends as they dug into the ore. And of course once they’ve done that, they had two divisions. They had a shuck the suckers divisions on the mining exchange in San Francisco. And a bunch of miners that mine the mine. It was like a two handle pump. They’d flood the mine, the stock would go down, they’d buy it. They’d pump the water out of the mine, pay a big monthly dividend, up. Blump, blump, blump, blump (Charlie simulating a two handle pump) Shucking suckers over here by kind of fraudulent illegal…by modern standards…it was disgusting. But to some extent, the master limited partnerships pretend that the cash is really free, when a lot of it really isn’t. They’re taking out money the business is really going to need to replace what it’s doing. In that sense, it’s sort of a mildly immoral way of doing things. And they’re doing it because they can get by with it. Do you have a different view about the Master Limited Partnership? Attendee: No, it’s crazy how they raise so much equity. Or they were. Like they issued equity like crazy. Charlie: Well it’s kind of dishonorable. Like the old conglomerate business where they issued the stock and then the stock sells at 30 times earnings and they keep buying a bunch of ordinary business. That was like a chain letter game. It was dishonorable. There’s a lot that goes on in finance that’s dishonorable. Question: So what do you think about the last couple of books that have been written about you? And if there was an author here, what would you tell him? Charlie: I haven’t read…what books are you talking about? (Questioner: Like the Tao of Charlie Munger?) I never finished it. (Questioner: Well any of the books that have been written about you?) Well the answer is I don’t finish them. (sigh) Of course people are going to tend to look at stuff that’s been written about them. But when they just copy old quotes and so forth, why should I read it? Question: Hi Charlie, I believe you’ve said that if you could have lunch with anybody it would be Benjamin Franklin, and if you did, what would you ask him or what would you talk about? Charlie: Benjamin Franklin has already taught me what I want to know because he left such a record and his biographers have been so good and he was so famous in his own lifetime, and for so long. So I already have had my conversations with Benjamin Franklin. He actually gave us the Autobiography. And in the various biographies I’ve read, I can piece in the rest of the story. It was interesting that in the end he failed in his relationship with his only surviving son who was loyal to the crown. And that rupture never healed. It was just too much. Ben thought his son had a duty not to publicly have a big fight with his father who had raised him and gotten his fancy position with the crown for him and everything else. And the son felt that he had to protect the position he had. You could understand why they’d feel that way. Most people wouldn’t do that. They would reconcile somehow. Or pretend to reconcile. But that really ruptured…he didn’t even talk to that son at the end. It’s interesting. Franklin was capable of having more resentment than I had. I have conquered resentment better than Franklin did. I’m not that mad about the people I disapprove of. That’s why I kissed off that Trump stuff by making him a compliment today. I don’t want to…I don’t think much of Trump as you can imagine. Imagine me voting for Hillary Clinton. It was very hard to push the pen. But I did.