苏格兰抵押投资信托 — 经理人回顾,截至2018年3月31日年报(詹姆斯·安德森与汤姆·斯莱特)
管理层回顾
已故的伟大汉斯·罗斯林曾写道:“这不是智力问题。似乎每个人对世界的判断都错得离谱。不仅是离谱地错,而且是系统性地错。”我们认同这一观点。因此,那些受过高等教育但受蒙蔽的人们,尽管全球健康、财富和福祉取得了进步——这些进步“单独来看太缓慢、太零碎、太小而永远算不上新闻”——他们仍然认为世界比实际糟糕得多。正是这种“人类进步的秘密无声奇迹”,让我们在面对这个时代那些可以理解的耸人听闻的头条新闻时,依然对投资机会保持乐观。
但投资界在另一种意义上同样是离谱且系统性地犯错。他们不理解投资回报的本质、回报的来源,以及什么可能预测回报的发生。投资回报并非通过审视整个可选领域,并根据边际优势与劣势、感知的波动风险、宏观经济趋势或相对估值来调整对指数的超配与低配相关性而产生的。
投资的范畴远比这更具戏剧性和极端性。它并非一台行为良好的机器,只是停下来反映所谓的资产相对现金和债券的定价法则,就为所有股票的所有者产生回报。相反,异常丰厚的回报只流向极少数存在的公司。汤姆·斯莱特在本报告后面会更详细地阐述这一点。
那些有机会带来非凡回报的公司,往往具有相似初期的特征。它们在早期阶段就瞄准了潜在巨大的市场;它们由创始人或其后代长远经营;它们灵活调整以适应不断变化的环境,而不是将电子表格强加于现实。这正是我们需要识别的公司类型。
此外,只有投资者和创始人一样将耐心奉为信条,才能取得出色的成果。关键在于指数级回报的持续复利。因此,我们的任务是
Managers’ Review As the late, great Hans Rosling wrote “It is not a question of intelligence. Everyone seems to get the world devastatingly wrong. Not only devastatingly wrong but systematically wrong.” We agree. Therefore highly educated but deluded human beings believe the world to be far worse than it is given the advances in global health, wealth and well-being that ‘are too slow, too fragmented, or too small one-by-one to ever qualify as news’. It’s this ‘secret silent miracle of human progress’ that convinces us to remain optimistic about the investment opportunities despite the understandably lurid headlines of our age. But the investment world is devastatingly and systematically wrong in quite another manner. It does not understand the nature of investment returns, their origins or what may predict their occurrence. Investment returns are not generated by surveying the entire available field and adjusting correlations to the index by overweighting and underweighting according to marginal advantages and disadvantages, perceived risk of volatility, macroeconomic trends or comparative valuation. Investment is a far more dramatic and extreme universe than that. It’s not a well-behaved machine that cranks out returns to owners of all equities merely pausing to reflect the supposed laws of asset pricing relative to cash and bonds. Instead quite extraordinary returns flow to a tiny fraction of the companies in existence. This is articulated in more detail by Tom Slater later in this Report. The companies that have the opportunity to deliver exceptional returns tend to share initial characteristics. They address potentially huge markets at early stages, they are run for the long-term by founders or their descendants, and they zig and zag to adjust to developing circumstances rather than imposing a spread sheet on reality. It’s these sort of companies that we need to identify. Moreover, great results are only attainable if patience is the mantra for investors as well as for founders. It’s the persistent compounding of exponential returns that matters. So our task is
Amazon e-commerce.
Amazon e-commerce.
不仅仅是去识别那些拥有非凡特质的企业,而是要长期拥有它们。投资者常常因对事件和头条新闻的过度恐惧,以及锁定过往利润的错误渴望,导致他们在大树还是树苗时就将其砍倒。所有伟大的企业都会经历困境时期。所有伟大的股票都会经历表现严重不佳的阶段。只有回过头来看,成功才显得平稳而必然。
这个时代对成长型投资者来说最非凡之处在于,我们有幸能拥有一批引人注目的公司,它们具备在极大规模上成就伟大的潜力。数字化与全球化的结合,为一批由创始人领导、极具雄心的公司带来了前所未有的机遇。因此,企业这棵"大树"能继续以过去难以想象的规模增长,也就顺理成章了。在所有这些方面,再次提及亚马逊是恰当的。一家如此体量的公司实现 43% 的销售增长并不正常;一家云计算业务在达到 200 亿美元年营收规模时增长还在加速,这也不正常;Prime 订阅服务用户超过 1 亿,同样不正常。这些都是亚马逊创造出来的机遇。
not just to identify companies that possess extraordinary characteristics. It’s to own them for a prolonged period. All too often excessive fear of events and headlines and a misguided desire to lock in past profits lead investors to chop down trees when they are but saplings. All great companies endure through periods of struggle. All great shares endure periods of dramatic underperformance. It is only in retrospect that success appears smooth and inevitable. What is so remarkable about this era for growth investors is that we have been offered the chance to own a set of compelling companies that have the characteristics that denote the potential for greatness at extreme scale. The combination of digitalisation and globalisation has led to hitherto unimaginable opportunities for a cadre of founder led companies of the utmost ambition. It’s therefore natural enough that the corporate trees can continue to grow at previously incomprehensible scale. It’s appropriate yet again to cite Amazon in all of these regards. It’s not normal for a company of its size to achieve 43% sales growth, it’s abnormal to have a cloud computing business with accelerating growth as it hits a $20 billion run rate or to see the Prime subscription service exceed 100m customers. These are all opportunities that Amazon invented.
不只是硅谷
硅谷总能吸引头条新闻。过去几年,其旗下公司也为全球投资者贡献了不成比例的回报。然而,对于苏格兰抵押贷款公司的股东来说,对这一地区的关注有时会显得过于强烈。这不仅是指西雅图的亚马逊或圣迭戈的 Illumina 所孕育出的迥异文化,还涉及更广泛的考量。
我们要强调,我们的主要投资并不局限于美国西海岸,更不用说硅谷了。我们追寻那些展现出规模化伟大潜力的公司,无论它们身处何地。通常情况下,这类公司会因相互效仿而聚集在一起。
Not Just Silicon Valley Silicon Valley attracts headlines. Its companies have also contributed disproportionately to the returns enjoyed by global investors over recent years. But for Scottish Mortgage shareholders the focus on this area can become a little too intense. This isn’t just a reference to the rather different culture nurtured by Seattle’s Amazon or San Diego’s Illumina but also to much wider considerations. We should stress that our major investments are not confined to the West Coast of America – let alone to Silicon Valley. We go wherever any companies demonstrate the characteristics that offer the potential for greatness at scale. More often than not such companies herd together in clusters of mutual emulation.
亚马逊云服务(Amazon Web Services)。
Amazon Web Services.
Hangzhou, China.
Hangzhou, China.
华东地区
我们认为,未来二十年间,中国公司最有可能创造最大的价值。同样可能的是,几乎所有这类公司都将聚集在华东地区的几个中心——深圳、杭州(而非上海)和北京看起来是潜力最大的中心。与美国一样,回报的集中不仅体现在地理上,也体现在少数卓越公司的崛起中。
过去十二个月的格局无疑正是如此。在报告期内,阿里巴巴和腾讯逐渐被认识到它们真正的本质——它们是占据主导地位、富有远见且高度复杂的网络公司,拥有足够的技术和管理能力,能将领先优势扩展到中国经济的多数领域,并越来越多地渗透到国际市场。
我们认为,这两家巨头在视野和能力上至少与美国同行总体相当。与美国的情况不同,它们对本国社会和政府都更为适应。与美国多数同行不同,阿里巴巴和腾讯都愿意将巨额现金流再投资于自身业务。我们非常倾向于这种政策,而非被动堆积巨额现金。在美国互联网巨头中,只有亚马逊持有类似态度。腾讯和阿里巴巴与亚马逊一样,具备长期以 40%—50% 的速度增长的能力。因此,这种增长已不再局限于地理上的美国,而是历史上从未有过的现象。
Eastern China Over the next twenty years we consider it likely that Chinese companies will create the most value. It seems equally likely that almost all of these will be found in the hubs of Eastern China. Shenzhen, Hangzhou (not Shanghai) and Beijing appear the epicentres of potential. As in America, the concentration of returns will be notable not just geographically but in the rise of a small number of remarkable companies. This has certainly been the pattern of the last twelve months. During the period under review Alibaba and Tencent came to be recognised for what they are – dominant, thoughtful and highly sophisticated network companies with the technological and managerial abilities to extend their leadership into most segments of the Chinese economy and increasingly into international markets. We think these two behemoths are at least the overall equal of their American peers in vision and abilities. They are both more at ease with their home society and government than is the case in America. Unlike most of their US counterparts both Alibaba and Tencent are prepared to reinvest in their businesses in order to redeploy their extraordinary cash flows. We far prefer this policy to the passive generation of vast cash piles. Only Amazon of the US internet giants has a similar attitude. Tencent and Alibaba share with Amazon the ability to grow at 40–50% over long periods of time. So this is no longer geographically confined to America but it is historically unprecedented.
与别处一样,近年来中国新一代企业多选择在私有市场成长。但切勿将“私有”误解为“缺乏雄心”。腾讯、阿里巴巴、百度以及蓬勃发展的风投体系提供了大规模融资,因此不上市并不会阻碍企业实现规模扩张。并且,与别处相同,私有化也使得投资能够避开公开市场急功近利的干扰。我们不妨对比一下:特斯拉每天都要面对媒体歇斯底里、自以为是的热议,而它的中国对手蔚来汽车(我们目前持有其股份)则在安静地成长。我们预计未来一年,对中国非上市公司的投资敞口将会增加。
我们看不到任何证据表明中国经济和企业的奇迹正在消退——恰恰相反。国内市场规模的扩大、财富的增长、教育水平的提升以及复杂程度的增加,意味着机会只会变得更加诱人。正如 100 年前的苏格兰抵押贷款公司不得不面对美国成为领先经济体、拥有最多机会的股市这一现实,我们今天也必须承认类似的转变正在发生。如果中国取代美国,成为苏格兰抵押贷款公司资产最大的地理分布区域,这丝毫不令人惊讶。100 年前,年报里常有杂音,认为加拿大或阿根廷可能更具吸引力。而我们如今更加心无旁骛。
As elsewhere the recent pattern has been for the next generation of Chinese companies to grow up in private. But privacy should not be mistaken for lack of ambition. Given that funding at scale is available from Tencent, Alibaba and Baidu as well as a vigorous venture capital system, remaining unquoted is no obstacle to scale and, as elsewhere, allows investment to occur without the impatience of public markets. We can only reflect on the comparative appeal of the frequently hysterical and always opinionated daily news gauntlet that Tesla endures versus the quiet progress of its Chinese equivalent NIO (in which we now have a holding). We would expect our exposure to Chinese unquoted companies to grow over the coming year. We see no evidence that the Chinese economic and corporate miracle is fading – indeed rather the reverse. The increasing scale, wealth, education and sophistication of the domestic market are likely to mean that the opportunities will become more, rather than less, alluring. Just as Scottish Mortgage 100 years ago had to confront America becoming the leading economy and the stock market with the most opportunities so we must acknowledge a similar transition today. It would be no surprise if China replaces the United States as the leading geographical location for Scottish Mortgage’s assets. 100 years ago there was much murmuring in the Annual Reports that Canada or Argentina might be more appealing. We are more single minded.
意外的成功
我们对中国以及指数级变革受益者的承诺始终如一,并且在这些信函中频繁提及。股东们可能不太了解的是,我们非常幸运地持有一些欧洲公司的股份,这些公司在相当长的时间内取得了相当出色的业务和股价表现。有时,成功的程度甚至让管理层自己也感到意外。
我们持有菲亚特克莱斯勒(Fiat Chrysler)及其后来分拆的法拉利(Ferrari)股份就是如此。考虑到内燃机行业的经济性质和成熟度,这对成长型投资者来说似乎不太可能成为领地——以至于我们承认,我们可能更多是受益于运气而非良好的判断。但多年来我们一直相信,菲亚特克莱斯勒拥有卓越的领导层。它准备从第一性原理出发,对汽车行业进行彻底思考。这种准备促使其放弃了追求销量,转而专注于少数特殊品牌。法拉利本身就是这种方法的指路明灯,2017 年仅销售 8398 辆汽车就实现了 7.75 亿欧元的经营利润。这两个数字在未来几十年都有增长潜力。
Surprising Successes Our commitment to China and to the beneficiaries of exponential change has been consistent and frequently discussed in these pages. What may be less well-known to shareholders is that we’ve been fortunate enough to own a group of European companies that have delivered quite excellent business and share price performance over a prolonged period. Sometimes the degree of success has surprised the Managers. Such is the case in our ownership of first Fiat Chrysler and then its Ferrari spin-off. Given the economics and maturity of the internal combustion engine this may seem unlikely territory for growth investors – so much so that we acknowledge that we may have been the beneficiaries of luck rather than good judgment. But we have believed for many years that Fiat Chrysler has outstanding leadership. It is prepared to be radical in thinking about the auto industry from first principles. This led to a preparedness to abandon the search for volumes to focus instead on a limited number of special brands. Ferrari itself is the lodestar of this approach with a mere 8,398 cars translating into operating earnings of €775m in 2017. Both figures have the potential to grow in the decades ahead.
法拉利 GTC4 Lusso。
Ferrari GTC4 Lusso.
开云集团在奢侈品品牌打造方面同样表现卓越,其 古驰 部门的增长尤为突出。但背后的秘诀是耐心而深思熟虑的经营方式,打造出了这个能够传承至未来世代的奢侈服装集团。这要归功于 皮诺家族 的持续努力。
人们常以为,虽然欧洲拥有历史悠久的品牌,却缺乏技术专长,也缺少像美国和中国那样规模的企业。这种说法有些夸张。过去三十年,欧洲最令人瞩目的科技与商业成就,当属 阿斯麦 的崛起——它从 飞利浦 一个濒临破产的子公司,成长为光刻行业的全球领袖,如今更占据主导地位。没有 阿斯麦 的成就,摩尔定律 就会步履蹒跚;没有 摩尔定律,通信与互联网的变革也会夭折。
然而,尽管 阿斯麦 推动了全球平台公司的兴起,欧洲此前却未能诞生一家属于自己的此类公司。但 声田 或许能填补这个空白。在 声田 还是一家私营公司时,我们就已投资。当时,它正在激烈而艰难地建立面向消费者的音乐流媒体服务,并努力打造可持续的商业模式——不仅要应对唱片公司的既得利益,还要与 苹果、亚马逊 和 腾讯 竞争。我们猜测,如果那段时期 声田 是上市公司,它恐怕无法成功成为全球领导者。不过我们很高兴,它如今已登陆公开市场。自 苏格兰抵押贷款公司 财年结束以来,我们又增持了股份。
Similar excellence in luxury brand development has been the driving force behind the progress of Kering. The growth of its Gucci division has been exceptional. But behind this rests a patient and thoughtful approach that has created a luxury clothing group that should endure into future generations. It is tribute to the sustained efforts of the Pinault family. It is often assumed that whilst Europe retains historic brands, it lacks technology expertise and is bereft of businesses of the scale of America and China. This is an exaggeration. The most impressive European technological and commercial feat of the last thirty years has been the emergence of ASML, from a near bankrupt affiliate of Philips, to global leadership and now dominance of the lithography industry. Without ASML’s achievements Moore’s Law would have stumbled. Without Moore’s Law the transformation of communications and the internet would have withered away. But though ASML enabled the rise of the global platform companies, until now Europe could not boast such a company of its own. But it is possible that Spotify may fill this void. We have been investors in Spotify as a private company during a phase of intense and challenging work to establish music streaming with consumers and as a business model in the face of the entrenched interests of labels and competition from Apple, Amazon and Tencent. We suspect that Spotify would not have succeeded in becoming the global leader if it had been a quoted company during this period. But we are happy that it has now emerged into public markets. We have purchased more shares since the Scottish Mortgage year end.
Tesla Model 3.
Tesla Model 3.
NIO ES8.
NIO ES8.
Current Challenges
Current Challenges
Future Challenges
Future Challenges
我们认为,你的投资组合中总会出现一些重仓股,要么是大众关注的热点,要么是我们自己心中激烈讨论的投资话题。有时这两个类别会重叠。最近几个月,我们发现外界的疑问几乎只集中在两只股票上——Facebook 和特斯拉——它们制造了接二连三的头条新闻。目前为止,这种关注对股价影响不大,但对这两家公司各自做些点评或许还是有意义的。
We regard it as inevitable that there will always be major holdings in your portfolio that are topics of either popular concern or intense investment discussion in our own minds. Sometimes these categories overlap. In recent months, we have found that external questioning has been almost exclusively focussed on just two stocks – Facebook and Tesla – which have generated headline after headline. Thus far this attention has generated little reaction in stock prices but some comments on each may be worthwhile.
我们充分意识到,苏格兰抵押贷款公司已经享受了一轮异常漫长的牛市。尽管我们对投资组合的进展和前景依然感到欣喜,但排除市场受挫的可能性是不现实的。事实上,在任何时候排除这种情况的发生都是愚蠢的。
We are fully aware that Scottish Mortgage has enjoyed the rewards of an uncommonly long bull market. Although we remain delighted at the progress and prospects of our portfolio it would be unrealistic to exclude the possibility of market setbacks. Indeed it would be foolish to rule out such an occurrence at any time.
我们已经减持了 Facebook 的持仓。最初的动机是去年夏天的一份担忧,即 Facebook 过度专注于仅通过广告将其惊人的触达能力变现。我们认为这既过度局限了自身,也可能是一个错误。我们没预料到这种担忧会如此迅速地演变成一场公开闹剧。我们继续与管理层讨论相关的道德和财务问题,但目前,我们满足于继续做股东,只是持股比例更低。
特斯拉则是一个相当不同的案例。我们需要明确指出,埃隆·马斯克所说的“生产地狱”不仅比我们预想的更持久,而且身处的地狱层级也更低。但我们认为,这不太可能从根本上危及已经建立的强烈品牌忠诚度。我们仍然相信其商业模式是完好的。我们对这些看法无法百分百确定,但我们认为,如果这些判断被证明是正确的,股东获得的回报将大大超过风险。一如既往,我们不想打断指数级复利的潜力。因此,我们认为,抵制住屈服于目前每日上演的歇斯底里的头条新闻和对冲基金的口诛笔伐的诱惑是合适的。我们打算坚持下去。
We have reduced our holding in Facebook. This was initially provoked by a concern dating to last summer that Facebook was too focussed on monetising its astonishing reach solely through advertising. We thought this was both unduly limiting and potentially mistaken. We did not expect this anxiety to be translated into public drama so rapidly. We continue to discuss the relevant ethical and financial issues with management but for now we are content to be shareholders but at a lower level. Tesla is a rather different case. We need to be clear that the ‘production hell’ that Elon Musk spoke of entering has been both more persistent and at a lower circle of hell than we thought likely. But we do not believe that it is likely to fundamentally endanger the intense brand loyalty that has been built. We still believe that the business model is intact. We cannot be certain in these opinions but we think the rewards for shareholders if they prove to be justified considerably outweigh the risks. As ever we do not want to interrupt the potential for exponential compounding. We therefore believe it appropriate to resist the temptation to give into hysterical headlines and storm of hedge fund criticism that is the daily round at present. We intend to endure.
但是,除了多数股东都有的获利回吐冲动之外,我们并不认同苏格兰抵押贷款公司在熊市中必然遭受重创的假设。对我们而言,下一次市场回调的根本原因,很可能将是市场逐渐意识到:那些被认为在艰难市场条件下依然坚如磐石的广大股票板块,实际上对一些严重挫折极其脆弱。从必需消费品,到传统零售商,再到电视巨头、石油和公用事业巨头、传统制药公司,乃至银行和保险公司,我们看到长期存在的商业模式已经显露出承受巨大压力的迹象。未来十年,我们担心这种压力会演变成永久性的崩塌。
在我们看来,这远比那些我们投资的大型全球成长型公司的估值可能领先于某些传统指标所引发的持久且过度的焦虑,更值得担忧。我们相信,苏格兰抵押贷款公司既是从一个彻底改变的世界中获益的保险,也是非凡企业成就的受益者。
詹姆斯·安德森
But beyond the compulsion to take profits that most shareholders exhibit we do not share the presumption that Scottish Mortgage is doomed to suffer unduly in a bear market. To us the underlying cause of the next market retreat is most likely to be the dawning realisation that broad swathes of the stock market that have been assumed to be strong and stable in difficult market conditions are instead acutely vulnerable to severe setbacks. From consumer staples, to traditional retailers to TV moguls to oil and utility behemoths to traditional pharmaceuticals and back to banks and insurance companies we see long-standing business models that are already showing signs of intense strain. In the next decade we fear that strain will morph into permanent collapse. It seems to us that this is a far greater cause for concern than the perennial and excessive angst that the valuation of the great global growth companies that we are invested may be ahead of some traditional metrics. We believe that Scottish Mortgage is insurance against a world utterly changed just as much as it is the beneficiary of extraordinary corporate achievements. James Anderson
核心信念的演变
Evolution of Core Beliefs
我们最初在 2013 年年报中阐述了核心信念,此后每年的报告都包含这一陈述。它至今仍准确地描述了我们进行投资的方式。今年,我根据这些年间我们思考的发展以及投资哲学的演进对其进行了更新。原文保持不变。以下为补充内容。
我们是乐观主义者。在一个将限制波动和避免下跌视为主流投资心态的世界里,我们毫不掩饰地专注于企业成功的驱动因素及其影响。限制波动对整体投资组合而言可能是有意义的,但我们怀疑利用股票来实现这一目标是否有好处。非对称的回报结构(如果你对一只股票的判断正确,你能赚到的钱远比判断错误时亏掉的多)是投资股票市场的根本吸引力。尽管我们长期以来一直相信少数卓越公司的影响力,但即使是我们也对市场内部回报分布的狭窄程度感到惊讶。我们自己的研究显示,在过去三十年里,大约 5% 的股票在任何五年期内都实现了至少五倍的回报。在更长的时间跨度内,这种幂律效应甚至更为显著。对过去九十年美国数据的学术研究表明,超过一半的股票超额回报来自仅仅 90 家公司。投资者承担投资市场平均水平股票的风险,几乎得不到(如果有的话)回报。相反,正是少数卓越公司的超大影响力主导了回报结构。
在此背景下,我们更狭义地定义了自己的核心任务:识别出那些拥有足够潜力带来此类异常回报的公司,并长期无干扰地持有它们,以便回报能归属于我们的股东。我们此前曾指出我们的投资时间跨度至少为五年。实际上,对于那些我们信念坚定且与市场观点差异明显的企业,我们持有的时间要长得多。如今,我们的十大持仓股均持有超过五年,其中两只已持有超过十年。
尽管上市股票市场目前仍是我们投资的主要焦点,但资本市场的性质已经发生改变,我们寻找异常回报公司的努力也随之调整。我们一些最成功的被投资公司受益于(甚至创造了)新的增长模式,其融资需求与历史上的情况相比大幅降低。利用在线分销渠道使突破性企业的可触及市场规模扩大了一个数量级。利用第三方基础设施的能力极大地降低了增长的资本密集度。这使得新公司对外部融资的依赖度降低。因此,它们的董事会不再由寻求变现的早期金融投资者主导,并且这些公司保持私有化的时间更长了。它们在选择股东时很挑剔,并不愿接受伴随上市地位而来的负担。
我们决心拥有世界上最有前途的成长型公司。为了保持我们的机会范围,我们已将业务扩展到私募市场。这对我们的投资流程影响甚微。对于拥有永久性资本的基金而言,获取持股每日波动的报价,更多是一种干扰而非优势。我们专注于公司基本面,并越来越不关心一家公司是私营还是上市地位。由于获得最有前途的私营公司的机会依赖于关系和声誉,我们的任务变得更加重要,因为我们的股东直接投资的难度要大得多。我们的规模和对低成本结构的承诺,使我们能够在无需改变费用结构的情况下做到这一点。
We first stated our Core Beliefs in the Annual Report of 2013 and we’ve included this statement in our reports ever since. It still accurately captures how we approach investment. This year I’ve updated it for the developments in our thinking and evolution of our investment philosophy over the intervening years. The original stands. What follows is an addendum. We are optimists. In a world where limiting volatility and avoiding downside is the dominant investor mentality, we focus unashamedly on the drivers and implications of corporate success. Limiting volatility can make sense for an overall investment portfolio but we doubt the benefits of using equities to meet this objective. The asymmetric payoff structure (you can make far more if you’re right about a stock than you can lose if you’re wrong) is the fundamental attraction of investing in equity markets. Whilst we have long believed in the impact of a small number of exceptional companies, even we are surprised by how narrowly returns have been shown to extend within the market. Our own research demonstrates that in the past thirty years approximately five per cent. of stocks have returned at least five-fold in any five-year period. Over longer time horizons, this power law is even more dramatic. Academic work on the past ninety years of US data shows that over half of the excess return from equities came from just 90 companies. Investors enjoy little (if any) reward for taking the risk of owning the median stock in the market. Instead it is the outsized impact of a small number of exceptional companies that dominate the payoff structure. In this context we have defined our core task more narrowly: to identify companies that have sufficient opportunity to deliver such outlying returns and to own them for long enough without interference so that the return accrues to our shareholders. We previously noted our investment time horizon to be at least five years. In practice, for businesses where our conviction has remained steadfast and our difference from the market view is clear, we have held the shares for far longer. Today all of our top ten holdings have been held for more than five years and two have been held for more than ten. Whilst listed equity markets currently remain the principle focus of our investments, the nature of capital markets has changed and our search for outliers has moved with it. Some of our most successful investee companies have benefited from (and indeed created) new growth models with dramatically lower financing requirements than has been the case historically. Access to online distribution has grown the addressable market for breakthrough businesses by an order of magnitude. The ability to harness third party infrastructure has drastically reduced the capital intensity of growth. This has made new companies less dependent on external financing. As a consequence, their boardrooms are not dominated by early financial investors looking to realise their gains and these companies are remaining private longer. They are being selective about their shareholders and they are reluctant to accept the burdens that accompany public status. We are determined to own the most promising Growth companies in the world. To maintain our opportunity set we have expanded our operations in private markets. This has little impact on our investment process. Access to fluctuating daily quotations for our holdings is more often a distraction than an advantage for a fund with permanent capital. We are preoccupied with company fundamentals and increasingly indifferent to a company’s private or public status. As access to the most promising private companies is dependent on relationships and reputation our task becomes more important, as it is much harder for our shareholders to invest directly. Our scale and commitment to low costs allows us to do this without changing our fee structure.
我们进行这些投资时,本质上是在向企业提供更多一级资本,并直接为未来经济增长的投资提供资金。公开股票市场在提供此类投资资本方面的作用已经减弱。持有期不断缩短、围绕新闻的疯狂投机已成为常态。更隐蔽的问题是,对即时回报的需求迫使企业将现金流分配给股东,而不是投资于未来。那些被激励去最大化股价的职业管理团队很乐意照办,导致整个市场用于研发或资本支出的现金流比例不断下降。在一个经历快速变化的世界里,这类投资比以往任何时候都更需要。我们在公开市场的持股高度集中于那些所有权或管理结构允许它们忽视这种需求的公司。
虽然我们在最初的文件中表达了对常规信息价值的怀疑,但我们没有阐明更实用的建议可能在哪里,也没有建议我们应该在确保其存在方面发挥作用。你们中有些人可能参加过我们赞助的图书节,或读过贝利·吉福德非虚构奖的部分入围作品。我们投资支持有趣的作者,并试图用他们的洞见来提升我们的投资思维。我们与学者和大学建立了关系。我们资助一些研究,希望这些研究能为我们对公司的长期思考提供信息。同时,我们的时间视野也促进了我们与所投公司管理团队之间不同类型的关系。他们对每季度更新报告的无休止循环几乎找不到价值或兴趣。他们乐于进行频率更低、但更深入的讨论,讨论业务的长期发展。聆听那些建立了一些极其成功的经济特许权的企业家和远见者,对我们的投资方法来说是极其宝贵的投入。反过来,这也挑战了我们长期持有的信念——即市场中不存在信息优势的机会。在一个所谓投资者主要关注“本季数据变动”的世界里,这类投入似乎被大大忽视了。例如,我们最早在 2012 年投资阿里巴巴时,它还是家私人公司。通过我们有耐心的持有和持续的支持,我们获得了与公司高级管理层对话的机会。我们认为中国消费经济的增长是全球经济中的一股转型力量,没有谁比这家公司更适合帮助我们理解其影响。
与管理层对话是一种有价值的投入,但这种关系是双向的。投资管理行业已将其在公司治理中的大部分角色拱手让给了激进投资者的既得利益。我们必须做得更好。确保强有力的治理,并就实质性问题与所持公司进行接触,是我们的责任。不仅如此,如果我们希望被所投公司视为有吸引力的股东,如果我们希望为你实现最大回报,这一点至关重要。
汤姆·斯莱特
As we make these investments we are providing more primary capital to businesses and directly funding investment in future economic growth. The role of public equity markets in providing such investment capital has diminished. Declining holding periods and frenzied speculation around newsflow is the norm. More insidiously, the demand for immediate returns pressures companies to pay out their cashflows to shareholders rather than investing in their future. Professional management teams incentivised to maximise share prices have been happy to oblige, resulting in a declining proportion of cash flow being devoted to research and development or capital expenditure across the market. Such investments are needed more than ever in a world that is experiencing rapid change. Our holdings in public markets are heavily focused on companies whose ownership or management structure allows them to ignore such demands. Whilst we expressed our scepticism of the value of routine information in our original document, we didn’t articulate where more useful counsel might lie or suggest that we ought to play our part in ensuring its existence. Some of you may have attended the book festivals we sponsor or read some of the shortlisted titles for the Baillie Gifford Prize for Non-fiction. We have invested in supporting interesting authors and sought to enhance our investment thinking with their insight. We have built relationships with academics and universities. We are funding research which we hope will inform our long run thinking on companies. At the same time, our time horizon is facilitating a different type of relationship with the management teams with whom we invest. They find little of value or interest in the endless cycle of quarterly updates. They delight in having less frequent and more in-depth discussion about the longer-term development of their business. Getting to listen to the entrepreneurs and visionaries that have built some of these outstandingly successful franchises is a hugely valuable input to our investment approach. In turn, this is challenging us to re-evaluate our long-held belief that there is no opportunity for informational advantage in markets. Such inputs seem largely neglected in a world where ‘colour on the quarter’s numbers’ is the main preoccupation of so-called investors. For instance, we first invested in Alibaba back in 2012 as a private company. Through our patient ownership and ongoing support, we have earned the opportunity to speak with the company’s senior management. We believe the growth of the Chinese consumer economy is a transformational force in the global economy and there is no one better placed to help us understand its implications. Dialogue with management is a valuable input but the relationship extends in both directions. The investment management industry has ceded much of its role in the governance of companies to the vested interests of activist investors. We must do better. Ensuring strong governance and engaging with our holdings on matters of substance is our responsibility. More than that, it is essential if we are to be seen as attractive shareholders by our investee companies and if we are to maximise the returns we can generate on your behalf. Tom Slater
基金经理的核心投资信念
尽管基金经理们声称自己职业生涯的大部分时间都在评估所投资公司的竞争优势,但他们自己却极不情愿对自己做任何这样的分析——这一点是出了名的。他们惯用的做法是把近期的业绩表现当作能力的证据,尽管这类数据大多受运气、随机性和均值回归特征的影响。如果这还不够,他们就会转而讨论基金经理拥有的高学历、勤奋工作和丰厚的薪酬方案。有时,他们还会详细阐述投资流程的细节,大谈风险控制。但很少有人关注投资方法的独特性,或者基金经理可能拥有的、让竞争对手难以模仿的战略优势。我们认为,我们应该比这做得更好。
The Managers’ Core Investment Beliefs Whilst fund managers claim to spend much of their careers assessing the competitive advantage of companies they are notoriously reluctant to perform any such analysis on themselves. The tendency is to cite recent performance as evidence of skill despite the luck, randomness and mean-reverting characteristics of most such data. If this does not suffice then attention turns to a discussion of the high educational qualifications, hard work and exotic remuneration packages that the fund manager enjoys. Sometimes the procedural details of the investment process are outlined with heavy emphasis on risk controls. Little attention is given to either the distinctiveness of the approach or the strategic advantages the manager might enjoy in order to make imitation improbable. We think we should try to do better than this.
在投资世界里,有很多东西是《金融时报》或《华尔街日报》不曾报道的,那些市场中几乎无人注意的景象。
visions that are barely noticed by the markets. There is more in the investment world than the Financial Times or Wall Street Journal describe.
——投资管理行业天生不具备应对当今资本市场中行为和情绪挑战的能力。我们的时间框架和所有权结构帮助我们抵御这些危险。我们被新闻、数据和观点所包围。这些信息中绝大部分毫无意义,但它催促你迅速采取行动,而行动通常徒劳无功。在压力时期,这尤其具有破坏性。学术研究表明,大多数人厌恶财务损失的程度是喜欢盈利程度的两倍。我们担心,对于基金经理来说,这一比例接近十倍。内部和外部的压力使得避免亏损成为主导。这在投资组合背景下是毁灭性的。我们需要愿意接受亏损,如果有同等或更大机会获得(近乎)无限的收益。
— The investment management industry is ill-equipped to deal with the behavioural and emotional challenges inherent in today’s capital markets. Our time frame and ownership structure help us to fight these dangers. We are besieged by news, data and opinion. The bulk of this information is of little significance but it implores you to rapid and usually futile action. This can be particularly damaging at times of stress. Academic research argues that most individuals dislike financial losses twice as much as they take pleasure in gains. We fear that for fund managers this relationship is close to tenfold. Internal and external pressures make the avoidance of loss dominant. This is damaging in a portfolio context. We need to be willing to accept loss if there is an equal or greater chance of (almost) unlimited gain.
而收益的差异可能极为悬殊。那些表现优异的股票,最终会发现当初的估值低得可笑;至于其他的股票,我们会亏钱。
and returns can be so dramatic. On the stocks that flourish the valuation will have turned out to be derisorily low. On the others we will lose money.
我们在选股、资产配置和业绩归属上都是全球化的。在选股上,我们主动出击,而非被动跟随指数——更糟糕的做法是所谓的“指数增强”。持仓规模反映的是潜在上升空间及其实现概率(或其他因素),而非公司及其总部的市值和地理位置。我们对自己自上而下的资产配置能力没有足够信心,不希望用它来凌驾于选股之上。我们对自己择时能力的信心也不够,不想频繁地增加或减少杠杆。然而,我们有坚定的信念,认为投资组合应当相对集中,在指数边缘小修小补对股东毫无益处。我们认为这种策略能带来更好的投资结果,也肯定让我们成为更坚定的公司股东。我们怀疑,根据过去(即公司当前市值)来选股,是一种旨在保护资产管理人职位安全而非为股东积累财富的策略。规模庞大、根基稳固的公司往往内部自满、缺乏灵活性,常常容易受到更有野心、更具活力的新秀的冲击。
——我们的投资决策着眼于长期。只有经历至少五年周期,公司的竞争优势和管理卓越性才会显现。这正是我们希望识别和支持的品质。我们拥有公司,而非租赁股票。我们不认为自己是预测经济波动或市场情绪起伏的专家。事实上,我们认为在这些领域很难出类拔萃,因为太多市场参与者都聚焦于此,而公司价值中的很大一部分并不在于此。同样,当 Baillie Gifford 采取长期视角时,更有可能为股东利益创造竞争优势。我们是一家拥有 111 年历史的苏格兰合伙制企业。我们以十年而非季度为单位思考自己的业务。这种稳定性或许不够激动人心,但在这个最缺乏耐心的行业中,它确实鼓励了耐心。我们只用五年以上的时间跨度来评判投资业绩。说实话,至少需要十年才能提供充分的投资技能证据。
——我们是成长股投资者。一直以来,市场对价值的偏爱和对微小评级差异的套利追求,使得投资者很难承认当今存在的非凡增长率和回报。我们特别感兴趣的是爆炸性增长,这类增长通常只需要极少固定资产甚至资本。我们将其视为“不合理价格的成长”,而非传统的“合理价格成长”原则。我们必须愿意为当下的收益支付高倍市盈率,因为未来潜力巨大。
— We are global in stock selection, asset allocation and attribution. We are active not passive – or far worse – index plus in stock selection. Holding sizes reflect the potential upside and its probability (or otherwise) rather than the combination of the market capitalisation and geographical location of the company and its headquarters. We do not have sufficient confidence in our top-down asset allocation skills to wish to override stock selection. We do not have enough confidence in our market timing abilities to wish to add or remove gearing at frequent intervals. We do, however, have strong conviction that our portfolio should be comparatively concentrated, and that it is of little use to shareholders to tinker around — We are long term in our investment the edges of indices. We think this produces decisions. It is only over periods of at better investment results and it certainly least five years that the competitive makes us more committed shareholders in advantages and managerial excellence companies. We suspect that selecting of companies become apparent. It stocks on the basis of the past (their current is these characteristics that we want market capitalisation) is a policy designed to to identify and support. We own protect the security of tenure of asset companies rather than rent shares. managers rather than to build the wealth of We do not regard ourselves as experts shareholders. Companies that are large and in forecasting the oscillations of established tend to be internally complacent economies or the mood swings of and inflexible. They are often vulnerable to markets. Indeed we think that it is hard We are growth investors. assault by more ambitious and vibrant to excel in such areas as this is where newcomers. so many market participants focus and where so little of the value of companies lies. Equally Baillie — We are Growth stock investors. Such has been the preference Gifford is more likely to possess competitive advantages for for Value and the search to arbitrage away minor rating the good of shareholders when it adopts a long term differentials that investors find it very hard to acknowledge the perspective. We are a 111 year old Scottish partnership. We extraordinary growth rates and returns that can be found think about our own business over decades not quarters. today. The growth that we are particularly interested in is of an Such stability may not be exciting but it does encourage explosive nature and often requires minimal fixed assets or patience in this most impatient of industries. We only judge indeed capital. We think of it as ‘Growth at Unreasonable our investment performance over five year plus time horizons. Prices’ rather than the traditional discipline of ‘Growth at a In truth it takes at least a decade to provide adequate Reasonable Price’. We need to be willing to pay high multiples evidence of investment skill. of immediate earnings because the scale of future potential
——我们对例行性信息的价值深表怀疑。我们对季度收益没多少信心,对投资银行的看法更是毫无信任。我们试图屏蔽噪音,而不是吸纳它们。相反,我们认为这个世界提供了大量令人愉悦的机会,去倾听观点、视角和
— We are very dubious about the value of routine information. We have little confidence in quarterly earnings and none in the views of investment banks. We try to screen out rather than incorporate their noise. In contrast we think that the world offers joyous opportunities to hear views, perspectives and
— 我们认为,对股东的首要责任就是限制费用。
无论是投资管理费(前 40 亿英镑资产收取 0.30%,超出部分收取 0.25%——详见第 28 页),还是持续费用率(截至 2018 年 3 月 31 日为 0.37%),按行业标准来衡量都算偏低,而且即使只看绝对金额也至少是充足的。我们觉得,高费用带来的害处常常被低估。持续费用率是 0.37% 还是 1.5%,表面上看差别不大,但如果换个角度,把费用看作预期年化回报率的百分比,那么反差就一目了然了。假设年化回报率平均为 10%,那么这两种费率意味着你每年要拿掉大约 4% 还是 15% 的回报。我们也不相信业绩提成费。它通常会损害投资业绩,增加压力,收窄视野。
— We believe that it is our first duty to shareholders to limit fees. Both the investment management fee (0.30% on the first £4 billion of assets, and 0.25% thereafter – please see page 28) and ongoing charges ratio (0.37% as at 31 March 2018) are low by comparative standards but at least adequate in absolute terms. We think that the malign impact of high fees is frequently underestimated. The difference between an ongoing charges ratio of 0.37% and one of 1.5% may not appear great but if the perspective is altered to think of costs as a percentage of expected annual returns then the contrast becomes obvious. If annual returns average 10% then this is the difference between removing approximately 4% or 15% of your returns each year. Nor do we believe in a performance fee. Usually it undermines investment performance. It increases pressure and narrows perspective.