哥伦比亚商学院:证券分析——学生课堂笔记

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哥伦比亚商学院

Columbia Business School

证券分析学生课堂笔记

Security Analysis Student Lecture Notes

Michael J. Mauboussin

Michael J. Mauboussin

2000 年春季
第一堂课
投硬币比赛
学生猜测
回合
1 2 3 4 5 6 7
____ ____ ____ ____ ____ ____ ____
奖励回合
1 2 3
____ ____ ____
10 美元20 美元30 美元
   Spring 2000
Class I
   Coin Tossing Contest
Student Guesses
Round
   1   2   3   4   5   6   7
  ____   ____   ____   ____   ____   ____   ____
Bonus Round
   1   2   3
   ____   ____   ____
   $10   $20   $30
实际结果
1 2 3 4 5 6 7
____ ____ ____ ____ ____ ____ ____
额外奖励轮
1 2 3
____ ____ ____
10 美元 20 美元 30 美元
Actual Results
   1   2   3   4   5   6   7
 ____   ____   ____   ____   ____   ____   ____
Bonus Round
   1   2   3
   ____   ____   ____
   $10   $20   $30

Round 1 Round 1

Round 1 Round 1

High __________ High __________

High __________ High __________

Estimate ___________ Estimate ___________

Estimate ___________ Estimate ___________

Low ___________ Low ___________

Low ___________ Low ___________

Round 2 Round 2

Round 2 Round 2

Estimate ___________ Estimate ___________

Estimate ___________ Estimate ___________

Round 3 Round 3

Round 3 Round 3

Estimate ___________ Estimate ___________

Estimate ___________ Estimate ___________

下面列出的十个信息问题,你很可能不知道答案。请针对每个问题写出你最准确的估算值,然后给出一个上下限范围,使得你有 90% 的把握确信正确答案落在这个“置信区间”内。

Listed below are ten requests for information that you are unlikely to know. For each write down your best estimate of the answer. Then put a lower and upper bound around your estimate such that you are 90% confident that the correct answer falls within the “confidence range”.

_____

_____

1990 年通用汽车生产的汽车数量 _____ _____

1. Number of General Motors automobiles produced in 1990 _____ _____

_____

_____

2. IBM 1989 年的资产 _____ _____

2. IBM’s assets in 1989 _____ _____

_____

_____

3. 截至 1990 年 3 月 31 日流通中的 5 美元钞票总数 ______ ______

3. Total number of $5 bills in circulation on March 31, 1990 _____ _____

_____

_____

4. 密歇根湖的总面积(平方英里)_____ _____

4. Total area in square miles of Lake Michigan _____ _____

_____

_____

5. 1990 年,西班牙巴塞罗那的总人口 _____ _____

5. Total population of Barcelona, Spain, in 1990 _____ _____

_____

_____

6. 1970 年国税局征收的税额 ________ ________

6. The amount of taxes collected by the IRS in 1970 _____ _____

_____

_____

7. 阿拉斯加州安克雷奇市的年平均降雪量 _____ _____

7. The average annual snowfall in Anchorage, Alaska _____ _____

_____

_____

8. 全部 26 个分馆(包括旧金山公共图书馆)的精装书数量。

8. The number of bound volumes in all 26 branches of the _____ San Francisco Public Library _____

_____

_____

9. 1988 年末未偿还的消费信贷美元金额 _____ _____

9. The dollar value of outstanding consumer credit at the end of 1988 _____ _____

_____

_____

10. 1990 年,夏威夷州火奴鲁鲁的现有独栋住宅价格中位数为 _____

10. The median price of existing single family homes in Honolulu, _____ Hawaii, in 1990 _____

VII. Groundwork

VII. Groundwork

A. 关于股票价格如何形成,存在两大主流思想流派。

A. Two broad schools of thought regarding setting of stock prices

“坚实基础理论”与“空中楼阁理论”

“Firm foundation” “Castle-in-the-air”

— 内在价值 — 心理学

— intrinsic value — psychology

本杰明·格雷厄姆 约翰·梅纳德·凯恩斯 约翰·伯尔·威廉姆斯 威廉·奥尼尔 沃伦·巴菲特 乔治·索罗斯

Ben Graham John Maynard Keynes John Burr Williams William O’Neill Warren Buffett George Soros

译文:

——基于未来的价值——基于“博傻理论”的收益/股息流的价值

— value based on future — value based on “greater fool theory” earnings/dividend stream

——认知即现实。

— perception is reality

需要一个既能把握……又能把握……的模型或思维过程。

{ Need a model or thought process that can capture both

B.风险/收益权衡 投资者公司回报

B. Risk/Reward Tradeoff Investor Corporate Return

WACC

WACC

潜在投资的风险

Rf Prospective investments Risk

风险与回报 1926 - 1988
% 年化回报率标准差
消费品价格指数3.14.8
短期国债3.53.3
长期公司债5.08.4
股票10.020.9
小盘股12.335.6
Risk and Return 1926 - 1988
   % return   standard
   geometric   deviation
CPI   3.1   4.8
T-bills   3.5   3.3
LT corporate   5.0   8.4
stocks   10.0   20.9
small cap   12.3   35.6

三类商业项目

3 types of business projects

在审视一家企业时,首先要问的问题来自 Stern Stewart 绩效 1000 榜单。

• first question to ask when looking at a business Stern Stewart Performance 1000

1) 收益率高于加权平均资本成本(WACC)。

1) earn above WACC y r > WACC

2) 盈利所需 WACC × r = WACC

2) earn WACC x r = WACC

3) 收益率低于加权平均资本成本(WACC),即 x - r < WACC

3) earn below WACC x- r < WACC

C. Valuing a business

C. Valuing a business

本课程将重点关注股票——但我们所采用的明确方法对所有证券都具有参考意义。

 course will focus on equities — but the explicit process we will use is relevant for all securities A

资产的账面价值 = 资产负债表上记录的数字 ≠ 真实价值 D

• value of assets = cash generated balance sheet ≠ value D

价值 - 负债 = 权益 = + 股权剩余索取权概念

• value - liabilities = equity = + concept of residual claim for equities

• 独立于资本结构的价值(莫迪利亚尼-米勒理论)

• value independent of capital structure (M + M) E

• 如何衡量回报?

• how does one measure returns?

D. Lemonade stand

D. Lemonade stand

100 美元就可以起步。

• $100 needed to start

• 银行贷款 - 10% - 加权平均资本成本

• bank loan - 10% - WACC

15 美元——价值创造

结果:10 美元——价值中性

-5 美元——价值破坏

$15 - value created Outcomes: $10 - value neutral -$5 - value negative

现金流入与现金流出

• cash-in versus cash-out

• 短期与长期之间毫无疑问

• no question of short-term versus long-term

• 理解价值是如何创造的

• understand how value is created

E. 股票作为一种“衍生”市场

E. Equities as a “derivative” market

商业资本市场

Business Capital Markets

关键要素

Key elements Key elements

• 竞争优势 预期(好公司不一定是好股票)

• Competitive advantage l Expectations (good business isn’t always a good stock)

• 有限的信息 l 海量的信息

• Limited information l Vast information

• 竞争动态与宏观驱动因素(利率、汇率)

• Competitive dynamics l Macro drivers (interest rates, currencies)

• 策略 财务与心理因素

• Strategy l Financials and psychological factors

• Financial performance

• Financial performance

• Incentives

• Incentives

F. 莫布森的“投资金字塔”

F. Mauboussin’s “Pyramid of Investing”

理解决策制定中的理性缺陷

Understand Decision-Making Rational Shortcomings Decision Making

理解预期 预期量化 自下而上 市场信号

Understand Expectations Quantification Expectations Bottoms up Market signals

理解价值衡量工具(VMT)的业务——“优秀”业务估值资本市场

Understand Value Measurement Tools (VMT) Business “Good” business Valuation Capital Markets

Class II

Class II

I. Introduction

I. Introduction

二、主题:股票为什么涨涨跌跌?

II. Subject: What makes stocks go up and down?

III. 开放性问题:哪些因素影响股价?(列出清单)

III. Open question: What factors affect stock prices? (draw up list)

四、市场迷思——市场现实

IV. Market Myths - Market Realities

每股收益驱动价值,或者说,每股收益 × 市盈率 = 价值。

1. EPS drives value or EPS x P/E = value

A. 当盈利与现金流之间出现偏差时,市场遵循的是哪一个?

A. When there is a deviation between earnings and cash flow, which does the market follow?

• 瑞士信贷第一波士顿银行调查 4.1/3.5/3.4

• Credit Suisse First Boston survey 4.1/3.5/3.4

• 帝国大厦  
   收益  现金流  股价  
 1. 先入先出→后入先出   ↓   ↑   ↑  
 2. FASB 106   ↓   −   −  
• Empire State Building
   Earnings   CF   Stock Price
 1. FIFO→ LIFO   ↓   ↑   ↑
 2. FASB 106   ↓   −   −

市场跟着现金流走!

Market follows cash flow!

B.为什么每股收益乘以市盈率等于价值,那是银行家的美梦。

B. Why EPS x P/E = value is banker’s dream

每股收益 × 市盈率 = 价值

EPS x P/E = value 1. increase EPS

2. increase P/E

2. increase P/E

高低点谬误
   A. 每股收益 ↑   B. 市盈率 ↑
   高点   低点   (高点收购低点)   (低点收购高点)
持股数量   1,000   1,000   1,500   3,000
盈利   1,000   1,000   2,000   2,000
总价值   20,000   10,000   30,000   30,000
股价   20 美元   10 美元   20 美元   10 美元
每股收益   1.00 美元   1.00 美元   1.33 美元   0.66 美元
市盈率   20 倍   10 倍   15 倍   15 倍
Hi-Lo Fallacy
   A. Get EPS ↑   B. Get P/E ↑
   Hi   Lo   (Hi buys Lo)   (Lo buys Hi)
# shares   1,000   1,000   1,500   3,000
Earnings   1,000   1,000   2,000   2,000
Total value   20,000   10,000   30,000   30,000
Share price   $20   $10   $20   $10
EPS   $1.00   $1.00   $1.33   $0.66
P/E   20X   10X   15X   15X

价值由经风险调整后的现金流决定:除非现金流或风险发生变化,否则价值不会改变。

• Value is determined by risk-adjusted cash flows: unless cash flows, risk change → there is no change in value

• 巴菲特——以斯科特-费泽收购后的情况为例——在同等经济条件下收益下降了 30%,下周再详细讲市盈率和估值。

• Buffett — Scott Fetzer example after acquisition — Earnings 30% lower identical economics talk more about P/E’s/valuation next week

2. 股票市场是短视的

2. The stock market is short-term oriented

A. 简单测试——查看公司当前股价中有多少可以由未来 5 年的预期股息来解释

A. Simple test → examine how much of a company’s current share price can be accounted for by expected dividends over next 5 years

e.g.

e.g.

股票1991 年 12 月 31 日价格5 年股息累计现值5 年后股价所占比
AXP20.503.8081.5%
DIS114.503.1897.2%
MO80.2510.0587.5%

B. M + M 公式

   Price   Cum PV   % share price
   12/31/91   5 yr. dividend   beyond 5 years
   AXP   20.50   3.80   81.5%
   DIS   114.50   3.18   97.2
   MO   80.25   10.05   87.5
B. M + M Formula

价值 = NOPAT + I(r - WACC)CAP WACC WACC(1 + WACC)

Value = NOPAT + I(r - WACC)CAP WACC WACC(1 + WACC)

Base year 1

Base year 1

NOPAT=1000110019800=1100+880(15.0% - 10.0%)CAP
10%10%(1+10%)
I=800880
g=10%19800=11000+44 CAP
0.11
WACC=10%10%
8800=44 CAP
r=15.0%0.11
P/E=18 倍968=44 CAP
CAP=?CAP=22 年
NOPAT   =   1,000   1,100   19,800 =   1,100   +   880 (15.0% - 10.0%)CAP
   10%   10%(1 +10%)
I   =   800   880
g   =   10%   19,800 =   11,000   +   44 CAP
   .11
WACC=   10%   10%
   8,800 =   44 CAP
r   =   15.0%   .11
P/E   =   18X   968 =   44 CAP
CAP   =   ?   CAP   =   22 years

C. 击倒对手,2 年后——总会有人出更高的价。

C. KO out 2 years — someone will pay more

D. 为什么季度收益很重要

D. Why quarterly earnings matter

3. 投资研发与加速资本支出并不会获得回报。

3. Investment R & D and accelerated capital spending is not rewarded

A. 研发支出占销售额比例越高,市盈率也越高。

A. higher R & D spending as a % of sales leads to higher P/E

B. 宣告具备长期回报的项目

B. projects announced with long-term payoffs

C. Internet stocks

C. Internet stocks

4. 股息很重要——接受经典金融理论的说法,即那些能获取高回报率且快速成长的公司不应派发股息——员工股票期权——但股息是一种有价值的信号传递机制

4. Dividends matter  accept classic finance theory that companies that earn high rates of return and grow rapidly should not pay dividends  employee stock options  but dividends are a valuable signaling mechanism

三、市场机制简析

III. Summary of market mechanics

给定:(a)现金流比利润更重要

1. Given: (a) cash flow is more important than earnings

(b) 风险/回报之间存在长期关系

(b) there is a long-term relationship between risk/reward

(c)市场并非短期导向

(c) market is not short-term oriented

(d) 具有前瞻性,市场从定义上讲是基于预期的,现金流驱动因素、风险/回报、预测期(CAP)。

(d) being forward looking, market by definition based on expectations cash flow Driversrisk/reward forecast period (CAP)

2. 顶级投资者关心什么?

2. What do top investors care about?

要知道牛群往哪个方向走,你不需要挨个采访每头牛,只需问问领头的公牛就行。

• in order to determine the direction of the herd, you need not interview each cow, just the lead steer

• lead steer = 在边际价格上设定影响力的有影响力的投资者

• lead steer = an influential investor that sets price on the margin

通常情况下,领牛指的是买方分析师,但也可能包括卖方分析师。

• generally, a lead steer is a buy side analyst, but it can include sell side

• 引领行业巨头圆桌讨论

• lead steer roundtable

最佳例证 = 沃伦·巴菲特

• Best example = Warren Buffett

3. 最小公分母理论

3. Least Common Denominator Theory

• 有助于弥合“现实”与空谈之间的鸿沟

• helps bridge gap between “reality” and rhetoric

  • DCF * 最佳模型,领先投资者
  • DCF * best model, leading investors
  • 现金流(现金流倍数)* 更好,但存在与每股收益相同的缺陷
  • Cash Flow (Cash Flow Multiple) * better, same flaws as EPS
  • 市盈率(P/E)* 在理论上很薄弱,容易表述清楚
  • Earnings (P/E) * theoretically weak, easy to articulate

4. 繁荣/萧条呢?

4. What about booms/busts?

• 恐惧与贪婪也扮演着角色——它们是在什么时候被激发的?

• fear and greed play a role — when are they being evoked?

• 从“心理上的无效率”中获利,本质上极其困难。

• inherently difficult to gain from “psychological inefficiencies”

四、市场有效性

IV. Market Efficiency

你如何认为市场是无效的还是有效的?为什么这么认为/不这么认为?

How believe the market is inefficient?/efficient? why/why not?

1. 市场有效性的检验

1. Test of market efficiency

(1)统一且无成本的信息传播

(1) uniform and costless information dissemination

(2)价格总是完全反映可得信息

(2) prices always fully reflect available information

(3) liquidity

(3) liquidity

(4)极低或不存在的交易成本

(4) low/non-existent transaction costs

2\. 效率的三种形式

2. Three Forms of Efficiency

弱式 - 技术分析半强式 - 基本面分析强式 - 内幕信息
− • 季节性- 低“市盈率”- 股票回购、股息
• 表现差的股票持续跑赢- 部分基金经理持续跑赢- 期权定价
+ • 路易·巴舍利耶+ • 基金业绩
   Weak - technical   Semi-strong - fundamental   Strong - insider
− • seasonality   - low “P/E”   - share repurchase, dividends
  • poor performers do better   - some money managers   - options pricing
   consistently outperform
+   • Louis Bachelier   + • performance of fund

1900 年法国资本市场经理人

1900 French capital markets managers

• 莫里斯·肯德尔:约 70% 被市场“战胜”,1953 年英国股票 • 詹森:1955-1964 年,78% 被市场“战胜”

• Maurice Kendall roughly 70% “outperformed” by market 1953 British stocks • Jensen 1955-64 78% “outperformed” by market

• 《财富》杂志(1994 年 10 月)2700 位股票基金经理中,74% 被市场“跑赢”。

• Fortune (10/94) 2,700 equity managers 74% “outperformed” by market

两个可资利用的领域:

Two Areas of Potential Exploitation:

• Information

• Information

• Analysis

• Analysis

3. 资本市场作为复杂适应系统 B. 学术界与从业者之间存在张力 学术界:理性人、随机游走、有效市场 从业者:部分人的超额收益、非理性投资者、市场无效 有一种模型能将两者统一:复杂适应系统 B. 范式转移——托马斯·库恩

3. Capital markets as a complex adaptive system B. Tension exists between academics and practitioners academics: rational agents, random walk, efficient markets practitioners: outperformance of some, irrational investors, inefficiency one model reconciles both: complex adaptive system B. Paradigm shifts — Thomas Kuhn

以下是逐段翻译的严格遵循:

1) 理论阐述

1) Theory laid out

2)科学家检验理论,而事实反驳了它。

2) Scientists test the theory and facts counter it

3)原有理论被过度延伸

3) Original theory stretched

4) 新理论取代了旧理论

4) New theory superceeds the old

Example:

Example:

亚里士多德提出了以地球为中心的宇宙模型,其中轨道为圆形。

1) Aristotle proposes geocentric universe with orbits as circles

2)天文学家观察到,轨道是椭圆的,而非正圆。

2) Astronomers observe that orbits are elliptical, not circular

3) 托勒密引入了重重叠叠的圆周轨道。

3) Ptolemy introduces circles-upon-circles

4)哥白尼、开普勒、伽利略提出了日心宇宙、椭圆轨道和天体不完美性。

4) Copernicus, Kepler, Galilieo introduce helocentric universe, elliptical orbits and celestial imperfection

信件来往——杰里米·伯恩斯坦(《曲柄、夸克与宇宙》)

Correspondence — Jeremy Bernstein (Cranks, Quarks and the Cosmos)

Two tests:

Two tests:

1) 新想法必须解释为何旧理论行之有效

1) new idea must explain why the old theory worked

2)增加一些预测价值

2) add some predictive value

C. 经典资本市场理论

C. Classical Capital Market Theory

经济学在很大程度上仍建立在均衡系统之上:供给与需求、风险与回报、价格与数量。

Economics still largely based on equilibrium systems: supply and demand, risk and reward, price and quantity.

这源于一种观点,即经济学是一门堪比牛顿物理学的科学——因果关系与隐含的可预测性。

This stems from the view that economics is a science akin to Newtonian physics — cause and effect and implied predictability.

许多统计工具只有在均衡理论成立时才能使用(Fama 1963)。

Many statistical tools only can be applied if equilibrium theory holds (Fama 1963)

Classical theory

Classical theory

1) 市场有效性——当信息成本低廉且广泛传播时,价格会反映所有相关信息。

1) Stock market efficiency — prices reflect all relevant information when that information is cheap and widely disseminated

购买股票是一项净现值为零的交易。

• purchasing stocks is an NPV zero proposition

• 价格并非总是“正确的”,但也不会系统性地出错。

• prices not always “correct”, but not systematically wrong

• 不需要随机游走,但常常确实如此。

• doesn’t require random walk, but often does

2) 随机漫步——证券价格之间相互独立变动

2) Random walk — security price changes are independent of one another

• 大量参与者——当前价格反映的是集体所知的信息

• lots of agents — current prices reflect info that is collectively known

• 这意味着概率分布是正态的。

• implies that probability distribution is normal

3) 理性人——投资者能够评估并优化风险/回报机会。

3) Rational agents — investors can assess and optimize risk/reward opportunities

• 马科维茨——均值/方差效率

• Markowitz — mean/variance efficiency

• 夏普、林特纳 —— CAPM

• Sharpe, Linter — CAPM

4) Assumptions/prediction

4) Assumptions/prediction

• 股票收益率被视为独立同分布的随机变量

• stock returns treated as independent, identically distributed random variables

• rational agents

• rational agents

• 交易活跃度低,价格波动有限

• modest trading activity, limited price fluctuations

D) 古典理论经受检验

D) Classical Theory Tested

1) 股市的转折并不寻常

1) Stock market turns are not normal

• 高峰度——尾部更肥厚,均值高于预测水平

• high kurtosis — tails are fatter and mean higher than what is predicted

• punctuated equilibrium

• punctuated equilibrium

2)随机游走假说缺乏数据支持

2) Random walk not supported by data

• 坎贝尔、罗、麦金利的研究表明,价格是可预测的。

• Campbell, Lo, Mackinley — show prices are predictable

• 持久性的要素

• elements of persistence

3)成交量高于预期,且变动幅度超出预测。

3) Volume higher and changes greater than predicted

• 交易量活跃。

• volume is active

• 大幅度变动(1987 年股灾)

• large changes (crash ’87)

4) 风险与回报并不通过方差相联系

4) Risk and reward not linked via variance

• Fama

• Fama

• 公司规模与市净率——坚持了“理性”框架

• firm size and price/book — maintained “rational” framework

5)投资者并非理性。

5) Investors are not rational

系统性判断错误已被识别出来。

• systematic judgment errors have been identified

• 人类运作的方式是归纳而非演绎

• humans operate inductively, not deductively

E. Theory Stretch

E. Theory Stretch

1) 非正态分布

1) Non-normal distributions

• 观察到肥尾现象——通常被解释为无关因素,或通过剔除数据来掩盖

• fat tails observed — often explained away or data culled

坚持使用传统的概率计算方法

• sticking with traditional probability calculus

2) 噪音交易者(布莱克,1986 年)

2) Noise traders (Black 1986)

“噪音”填补了理论与实践之间的鸿沟。

• “noise” fills the theory/practice gap

• 不应进行交易

• should not trade

• “噪音理论最初都是作为一项广泛努力的一部分而衍生出来的,这一努力旨在将资本资产定价模型背后的逻辑应用于……不符合传统最优观念的行为。”

• “noise theories were all derived originally as part of a broad effort to apply the logic behind the capital asset pricing model to...behavior that does not fit conventional notions of optimization.”

3) Crashes

3) Crashes

• 法马——“我认为 1987 年的崩盘是个错误”

• Fama — “I think the crash in ’87 was a mistake”

• 米勒——推荐阅读曼德尔布罗特

• Miller — recommends reading Mandelbrot

4) Behavioral finance

4) Behavioral finance

• “仿佛”似的论点

• “as if” argument

• dilutes theory

• dilutes theory

F. 复杂自适应系统 复杂自适应系统可以从三个部分来描述。首先,存在大量主体,每个主体都按照自己的决策规则运行。其次,主体之间的相互作用构成了“涌现”的基础——整体变得比各部分之和更为复杂。最后,形成了一个具有独特特征的“元系统”。每个部分简要描述如下:

F. Complex Adaptive Systems Complex adaptive systems can be described in three parts. First, there are lots of agents, each operating with their own decision rules. Next, the interactions between the agents become the basis of “emergence” – the aggregate becomes more complicated than the sum of the parts. Finally, a “meta-system” is created that has distinct characteristics. Each part is described briefly:

• 决策规则。复杂自适应系统中的主体从环境中获取信息,结合自身与环境的互动,推导出决策规则。各种决策规则基于其效用相互竞争,最有效的规则得以存续。这一过程实现了自适应,也正是“复杂自适应系统”中“自适应”一词的含义所在。

• Decision Rules. Agents within a complex adaptive system take information from the environment, combine it with their own interaction with the environment, and derive decision rules. Various decision rules compete with one another based on their utility, with the most effective rules surviving. This process allows for adaptation, which explains the “adaptive” in “complex adaptive system.”

个人交易规则和投资经验法则,是资本市场中的决策规则。

Individual trading rules and investment rules of thumb are decision rules in the capital markets.

• 涌现。涌现是指由大量相对简单的个体之间相互聚集作用而产生的复杂、大规模行为。蚁群就是这一现象的典型例子。如果你去询问任何一只蚂蚁它具体在做什么,你会听到一个定义狭窄的任务或一系列任务。然而,由于所有蚂蚁的相互作用,一个功能完备且具有适应性的蚁群便涌现出来了。用资本市场的语言来说,市场的“行为”是由投资者之间的相互作用“涌现”出来的。这就是亚当·斯密所说的“看不见的手”。

• Emergence. Emergence is the complex, large-scale behaviors that result from the aggregate interactions of many less complex agents. An ant colony is a good example of this phenomenon. If you were to interview any single ant about what it does, you would hear a narrowly defined task or set of tasks. However, because of the interaction of all ants, a functional and adaptive colony emerges. In capital markets language, the behavior of the market “emerges” from the interaction of investors. This is Adam Smith’s invisible hand.”

• 市场作为“元系统”。我们用元系统这个术语来清晰传达一种观念:市场拥有独立于其构成主体的属性和特征。复杂适应系统(CAS)的两个关键特征包括非线性和临界点。非线性是指系统的输出未必与系统的输入成比例。经济学中常见的乘数效应就是一个很好的例子。临界点描述的是,断断续续的微小刺激会引发大规模效应——这就是那句谚语所说的“压垮骆驼的最后一根稻草”。在市场的范畴内,这意味着繁荣与崩盘。

• Market as a “Meta-System”. We use the term meta-system to convey clearly the notion that the market has properties and characteristics distinct from the agents that comprise it. Two key characteristics of CAS include nonlinearity and critical points. Nonlinearity is the idea that the output of the system will not necessarily be proportionate with the input of the system. The familiar multiplier effect in economics is a good example. Critical points describe the fact the periodically, small-scale stimuli lead to large-scale effects – the proverbial straw that broke the camel’s back. In the realm of markets, this means booms and crashes.

G. 新理论与现实相符吗?

G. Does the New Theory Conform to Reality?

1)非正态分布解释了高峰度

1) Non-normal distribution’s explains high kurtosis

2) 随机漫步——尽管存在持续性——却难以察觉。

2) Random walk — although persistence exists — hard to detect

3)同质预期与异质预期

3) Homogeneous versus heterogeneous expectations

演绎推理与归纳推理

• deductive vs. inductive

• “El Farol” 酒吧问题:独立误差没问题;非独立误差则可能引发自我强化的趋势。

• “El Farol” problem: errors independent OK; non-independent can lead to self-reinforcing trends

4)投资经理的业绩表现

4) Portfolio manager performance

以下共 201 个段落,逐段翻译:

• not much predictability with complex adaptive system

• 复杂适应系统很难预测

• some investors “hard wired”

• 有些投资者是“硬连线”的

5) Artificial stock market

5) 人工股票市场

• Santa Fe Institute

• 圣塔菲研究所

• replicate market activity

• 复刻市场行为

H. What do we do?

H. 我们该怎么做?

1) Careful about risk and reward

1) 谨慎对待风险与回报

• CAPM good first approximation

• CAPM 是个不错的初步近似

• more to come

• 后续还有更多

2) Avoid cause and effect thinking

• human nature

• human nature

• crash of’87

• crash of ’87

2) 避免因果思维

3) DCF is valuable

• first principles

• first principles

3) DCF 很有价值

• sort out key issues

• crystallize expectations

• crystallize expectations

• 厘清关键问题

4) Strategy/micro-economics

4) 战略/微观经济学

• Capital-based to information-based society

• increasing returns

• increasing returns

• 从资本型社会到信息型社会

4. Why does EMH still win out? ⇒ Thesis: still no way to game the system efficiency is effectively accurate

5. My opinion

5. My opinion

4. 为什么有效市场假说仍然占上风?⇒ 论点:仍然无法操纵系统,效率实际上准确

6. An Interesting Analogy “Beat the Dealer” Stock market Focus 1 game define expertise not multiple games

6. 一个有趣的类比:“击败庄家” 股票市场 专注于 1 个游戏 定义专长,而非多个游戏

Lots of “plays” 100 hands/hour examine lots of situations head on w/dealer get information

大量 “牌局” 每小时 100 手 正面考察大量情形 与庄家对决 获取信息

Limited opportunities 10% favorable small % favorable even when 90% unfavorable you know what you’re doing

有限机会 10% 有利 很小比例有利 即使 90% 不利时,你也知道自己之所为

Betting small when odds low none when odds low large when odds high huge when odds high

赔率低时小额下注 赔率低时不下注 赔率高时大额下注 赔率高时巨额下注

Thorp, Beat The Dealer, pp. 55-56.

索普,《击败庄家》,第 55-56 页

⇒ reassuring to read Buffett Class III

I. Introduction

I. Introduction

II. Valuation

II. Valuation

⇒ 读巴菲特让人安心 第三类

• one of four course pillars

• 四根课程支柱之一

(1) how markets work

(1) 市场如何运作

(2) what is a good business

(3) valuation

(3) valuation

(2) 什么是好生意

(4) decision making theory

(4) 决策理论

• why is valuation important?

• 为什么估值很重要?

• 6 “myths” about valuation (Damodoran)

• 关于估值的 6 个“迷思”(达摩达兰)

1. since valuation models are quantitative, valuation is objective

1. 因为估值模型是量化的,所以估值是客观的

2. well researched and well done valuation is timeless

2. 研究充分、执行得当的估值是永恒的

3. good valuation provides a precise estimate of value

3. 好的估值能提供精确的价值估计

4. the more quantitative the better

4. 越量化越好

5. the market is generally wrong

5. 市场通常是错的

6. the product of valuation matters, not the process

6. 估值的结果重要,过程不重要

• approach is to review a number of different methods

• 方法是回顾若干不同的方法

• develop dynamic DCF

• 发展动态 DCF

III. Valuation Techniques
   A.   P/E, P/E Multiple
   How used in
Description   Plus   Minus   “real world”
price of stock/   • simple   • excludes risk   • relative P/E
earnings per share   • proxy for cash flow   • excludes capital needs   • EPS momentum
   • widely accepted   • time value of $   • absolute P/E
   • broadly articulated   • EPS can be manipulated   • P/E vs. growth rate
III. 估值技术
   A. 市盈率,市盈率倍数
描述   优点   缺点   “实际应用”
股价/每股收益   • 简单   • 排除了风险   • 相对市盈率
   • 是现金流的代理指标   • 排除了资本需求   • 每股收益动能
   • 被广泛接受   • 货币时间价值   • 绝对市盈率
   • 被广泛阐述   • 每股收益可以被操纵

• P/E versus growth rate — “ buy at less than 1X growth rate”

• 市盈率对比增长率 — “以低于增长率的 1 倍买入”

• the EPS growth to P/E multiple link is fallacious − it should be EPS growth to ROIC to P/E multiple

• 每股收益增长与市盈率倍数之间的联系是错误的 — 应该联系的是每股收益增长、投入资本回报率与市盈率倍数

   Return on Invested Capital
   8%   10%   15%   20%
 5%   8.5x   10.0x   12.0x   12.9x
10%   5.7   10.0   15.8   18.6
15%   0.1   10.0   23.4   29.9
20%   NM   10.0   38.2   52.2

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

   投入资本回报率
   8%   10%   15%   20%
 5%   8.5 倍   10.0 倍   12.0 倍   12.9 倍
10%   5.7   10.0   15.8   18.6
15%   0.1   10.0   23.4   29.9
20%   无意义   10.0   38.2   52.2

Assume all equity financed; 10% WACC; 20-year forecast period

假设全股本融资;加权平均资本成本为 10%;预测期为 20 年

   C.   Price/Sales
Description   Plus   Minus   How used in “real world”
Equity market • simple   • capital intensity   • comparable analysis within
capitalization/ • earnings power   • growth rate   industry
sales   when combined with   • risk   • below 1x sales (software)
   business model
   • especially prominent
   with nascent technology
   C. 市销率
描述   优点   缺点   “实际应用”
股权市值/销售额   • 简单   • 资本密集度   • 行业内可比分析
   • 与商业模式结合时   • 增长率   • 低于 1 倍销售额(软件公司)
   能反映盈利能力   • 风险
   • 在初创科技公司中
   尤其突出
   C.   Book Value, Price/Book
Description   Plus   Minus   How used in “real world”
stock price/ • simple   • can be manipulated   • low price/book
shareholders’ • margin of safety   • subject to accounting   (preferably at or below 1.0)

equity vagaries

equity vagaries

   C. 账面价值,市净率
描述   优点   缺点   “实际应用”
股价/股东权益   • 简单   • 可以被操纵   • 低市净率
   • 安全边际   • 受会计影响   (最好等于或低于 1.0)

• indicator of value creation • does not capture key issues of value

• 价值创造指标 • 未能捕捉价值的关键问题

D. Enterprise Value/Operating Cash Flow

D. 企业价值/经营现金流

   How used in
Description   Plus   Minus   “real world”
enterprise value/   • more reflective of   • excludes risk   • low price/EBITDA
EBITDA   economics of business   • excludes capital needs   • PMV investors
   • simple   • time value of $   • EBITDA growth
   描述   优点   缺点   “实际应用”
企业价值/   • 更能反映业务的   • 排除了风险   • 低企业价值/EBITDA
 EBITDA   经济实质   • 排除了资本需求   • PMV 投资者
   • 简单   • 货币时间价值   • EBITDA 增长

• good for M & A versus multiple

• 适合并购对比

• relates enterprise to cash flow

• 将企业与现金流联系起来

• industries that don’t money  P/E versus enterprise/EBITDA (Kellogg versus Nabisco)

• 不赚钱的行业 — 市盈率对比企业价值/EBITDA(家乐氏对比纳贝斯克)

   Enterprise/
   12/31/97   P/E   EBITDA
Kellogg   $50   26.5X   13.4X
Nabisco   $48   26.3X   9.8X
   企业价值/
   1997 年 12 月 31 日   市盈率   EBITDA
家乐氏   50 美元   26.5 倍   13.4 倍
纳贝斯克   48 美元   26.3 倍   9.8 倍

E. Dividend Discount Model John Burr Williams Theory of Investment Value (1938)

E. 股息贴现模型 约翰·伯尔·威廉姆斯《投资价值理论》(1938)

Description   Plus   Minus   How used in “real world”
discount future   • incorporates time   • discount rate   • calculate NPV
dividends to   value of money   “not correct”   • calculate IRR
PV   • implicitly incorporates   • biased toward high • “black box”
描述   优点   缺点   “实际应用”
将未来股息   • 纳入了货币   • 贴现率“不正确”   • 计算净现值
贴现至现值   时间价值   • 偏向高收益股票,   • 计算内部收益率
   • 隐含纳入了   对抗成长股   • “黑箱”

capital needs yield stocks and

资本需求, • 计算繁琐

• mimics life cycle against growth stocks

模拟生命周期

• cumbersome to calculate

Ù typically 3 stages

Ù typically 3 stages

(1) 成长阶段 — 高每股收益增长,低派息率

(1) growth — high EPS growth, low payout

(2) 过渡阶段 — 派息率上升,每股收益增长稳定 g = ROE x (1 - 派息率)

(2) transition — payout up, EPS growth stabilizes g = ROE x (1 - payout)

(3) 成熟阶段 — 终值 Dt Rf-ERP

(3) mature — terminal value Dt Rf-ERP

Competitive Advantage

Competitive Advantage

引入 采用 模仿 必需品

Intro Adoption Imitation Necessity

Time

Time

   F. 贴现现金流法
   描述   优点   缺点   “实际应用”
将自由现金流   • 反映市场   • 未被广泛阐述   • 很少有市场参与者使用
折现   的经济实质   • 计算更繁琐   • 战略规划,并购
   F. Discounted Cash Flow
   How used in
Description   Plus   Minus   “real world”
discounts   • reflects economics of   • not widely articulated   • few market participants
 FCF   market   • more cumbersome to   • strategic planning, M & A

• 纳入了风险

• incorporates risk calculate

• 纳入了资本密集度

• incorporates capital intensity

• 纳入了货币时间价值

• incorporates time value of $

IV. DCF 的完整推导

IV. Full Development of DCF

• 对任何业务或证券进行估值,都需要回答 3 个问题

• to value any business, security, you need to answer 3 questions

(1) 现金流会是多少?(现金流入对比现金流出)

(1) What will cash flows be? (cash-in versus cash-out)

(2) 它们何时到账?

(2) When will they be received?

(3) 它们有多确定?

(3) How certain are they?

A. 什么是应该预测和贴现的适当现金流?

A. What is appropriate cash flow to project and discount?

• 可分配给所有权益人的现金 税后利润

• cash distributable to all claimholders  earnings after-tax

 after investment

 after investment

扣除融资成本 自由现金流 = 税后净营业利润(NOPAT) – 未来增长投资(I)

 before financing costs Free Cash Flow = Net operating profit after tax (NOPAT) – Investment in future growth (I)

• Volume

• Volume

• Pricing Sales

• Pricing Sales

• Expenses

• Expenses

• 研发 营业利润率 NOPAT

• R&D Operating Margin NOPAT

• Leases

• Leases

• 税务拨备 现金

• Tax Provision Cash

• 递延所得税 税项

• Deferred Taxes Taxes

• 税盾 自由现金流

• Tax Shield Free Cash Flow

• A/R Working

• A/R Working

• 存货 营运资本变动 可用于分配给

• Inventories ∆ Capital Cash available

• 应付账款 所有权益人的现金 资本投资支出

• A/P for distribution to all claimholders Capital Investment Expenditures

Acquisitions/ Divestitures

Acquisitions/ Divestitures

• NOPAT = 税后净营业利润

• NOPAT = net operating profit after taxes

= operating income

= operating income

  • 归属于营业收入的现金税费
  • cash taxes attributable to operating income

(1) 所得税拨备

(1) income tax provision

(2) 减:递延所得税

(2) less: deferred taxes

(3) 加:利息费用产生的税盾(税率 * 利息费用)

(3) plus: tax savings from interest expense (tax rate * interest expense)

(4) 减:利息收入缴纳的税款

(4) less: taxes paid on interest income

  • 商誉摊销
  • amortization of goodwill

• I = 未来增长投资

• I = Investment in future growth

(1) 营运资本变动(经营性:应收账款和存货减去应付账款)

(1) change in working capital (operating: receivables and inventories less payables)

(2) 资本支出(扣除折旧后)

(2) capital expenditures (net of depreciation)

(3) 收购(扣除剥离后)

(3) acquisitions (net of divestitures)

• 巴菲特的“股东盈余” = 杠杆自由现金流

• Buffett’s “owner earnings”= levered FCF

• 建议用阿尔·拉帕波特提出的“价值驱动因素”来思考自由现金流/贴现现金流

• Recommend think about FCF/DCF in terms of Al Rappaport’s “value drivers”

⇒ 将日常项目/比率转化为自由现金流

⇒ translates everyday items/ratios into Free Cash Flow

1. sales (growth)

1. sales (growth)

2. 营业利润率(含商誉摊销)

2. operating margin (includes goodwill amortization)

3. 增量固定资本(资本支出 – 折旧 销售额变动)

3. incremental fixed capital ( capital expenditures - depreciation change in sales )

4. 增量营运资本 营运资本变动 销售额变动

4. incremental working capital change in working capital change in sales

5. 现金税率

5. cash tax rate

6. 资本成本

6. cost of capital

7. 竞争优势期

7.competitive advantage period

• 金融公司 ⇒ 债务是一种“原材料”,因此利息费用实际上是“销货成本”

• Financial Companies ⇒ debt is a “raw material” so interest expense is really “cost of goods sold”

⇒ 对于金融公司,不使用自由现金流,而是用调整后收益、可供股权投资者使用的现金流和股权成本 ⇒ 模型略有不同,但概念相同

⇒ rather than free cash flow, financials use modified earnings, cash flow available for equity investors and the cost of equity ⇒ model is slightly different but the concepts are the same

B. 适当的贴现率

B. Appropriate Discount Rate

⇒ 加权平均资本成本(WACC)

⇒ Weighted Average Cost of Capital (WACC)

4 steps:

4 steps:

1. 估计股权成本(Ke)

1. Estimate cost of equity (Ke)

2. 估计债务成本(Kd)

2. Estimate cost of debt (Kd)

3. 基于目标市值债务/总资本比率,估计加权平均

3. Estimate weighted average based on target, market value debt/total capital ratio

4. Estimate WACC

4. Estimate WACC

• 套利定价理论 = 多因子模拟 CAPM

• Arbitrage Pricing Theory = multifactor analog to CAPM

• 关于风险的佳作:《与天为敌:风险探索传奇》,彼得·伯恩斯坦

• Great book on risk: Against the Gods: The Remarkable Story of Risk by Peter Bernstein

D. 终值 — 3 种方法

D. Terminal Value — 3 Approaches

D. 永续增长

D. Growth in perpetuity

价值 = FCF CAP +1 WACC – g

Value = FCF CAP +1 WACC – g

FCF CAP + 1 = 竞争优势期后一年的正常化自由现金流

FCF CAP + 1 = normalized FCF one year after CAP

WACC = 加权平均资本成本

WACC = weighted average cost of capital

g = 自由现金流的永续增长率

g = growth in FCF in perpetuity

2. 价值驱动因素公式 — 在数学上等同于永续增长

2. Value driver formula — mathematically equivalent to growth in perpetuity

价值 = NOPAT CAP+1 (1 –g/r)

Value = NOPAT CAP+1 (1 –g/r)

WACC - g

WACC - g

NOPAT = 竞争优势期后正常化 NOPAT

NOPAT = normalized NOPAT after CAP

g = NOPAT 增长率

g = growth in NOPAT

r = 新投资回报率

r = rate of return on new investment

• 假设自由现金流公式中的 I 和价值驱动因素公式中的 I 具有相同回报

• assumes I in FCF formula and I in value driver formula have same returns

3. Perpetuity assumption

3. Perpetuity assumption

价值 = NOPAT CAP+1 WACC

Value = NOPAT CAP+1 WACC

• 当 r = WACC 时,等于价值驱动因素

• equal to value driver when r = WACC

NOPAT (1 – g/r)

NOPAT (1 – g/r)

WACC - g

WACC - g

= NOPAT (1 – g/WACC)

= NOPAT (1 – g/WACC)

WACC - g

WACC - g

= NOPAT [WACC –g/WACC)]

= NOPAT [WACC –g/WACC)]

WACC - g

WACC - g

= NOPAT WACC

= NOPAT WACC

E. 竞争优势期

E. Competitive Advantage Period

1. 经济理论表明,回报率会被压低至资本成本

1. economic theory suggests that returns are driven down to the cost of capital

• 竞争优势期等于公司能对新投资产生超额回报的时间段

• CAP equals the period of time a company can generate excess returns on new investments

超额回报 竞争优势期

Excess Returns CAP

Time

Time

• 阴影区域 = 总价值创造 = 高于“商品”市盈率的市盈率 = 高于“商品”倍数的企业价值/EBITDA

• shaded area = aggregate value creation = P/E above “commodity” multiple = enterprise value/EBITDA above “commodity” multiple

• 管理层应最大化阴影区域 — 2 个维度:高度和宽度

• management should maximize shaded area — 2 dimensions height and width

• 没人知道“真实”数字;有助于量化预期

• no one knows “real” number; helps quantify expectations

• 竞争优势期由 3 个因素决定 ⇒ 当前投入资本回报率 ⇒ 行业变化速度 ⇒ 进入壁垒

• CAP is defined by 3 factors ⇒ current ROIC ⇒ rate of industry change ⇒ barriers to entry

2. 价值创造的来源 — 预期的变化

2. sources of value creation — change in expectations

(a) 更好的财务回报 (b) 更长的竞争优势期

(a) Better Financial Returns (b) Expanded CAP

超额 超额

Excess Excess Returns Returns

Time Time

Time Time

回报 回报

• earnings surprise l change in industry structure

• 盈利惊喜 l 行业结构变化

• balance sheet surprise l change in management

• 资产负债表惊喜 l 管理层变化

3. Goldman Sachs Study

3. 高盛研究

4. How I think it looks

4. 我如何看待它

• threshold of pain

• 痛苦阈值

• concept of “Bid-a-Note” from “Name That Tune”

Excess Returns

Excess Returns

Time

Time

• 来自“猜歌名”游戏的“Bid-a-Note”概念

V. Debate about “growth” versus value

V. “成长”与价值之争

1. Buffett says debunking difference is considered intellectual cross dressing

1. 巴菲特表示,揭穿两者差异被视为智力上的“异装癖”

• buy/sell securities that are under/overvalued to outperform

• 买入/卖出被低估/高估的证券以超越市场

• in fact, most growth and value funds own the same stocks

• 事实上,大多数成长型基金和价值型基金持有相同股票

Growth funds Value funds Philip Morris 1 1 FNMA 2 5 Merck 3 4 PepsiCo 8 16

成长型基金 价值型基金 菲利普·莫里斯 1 1 房利美 2 5 默克 3 4 百事可乐 8 16

Pfizer   11   19
American International Group   13   13
Royal Dutch   16   6
General Electric   18   2
Bristol-Myers Squibb   20   12
IBM   21   7
Source: Bogel on Mutual Funds
辉瑞   11   19
美国国际集团   13   13
皇家荷兰   16   6
通用电气   18   2
百时美施贵宝   20   12
IBM   21   7
来源:《博格尔谈共同基金》

2. EPS rising ≠ value creation

3. Growth defined

3. Growth defined

2. 每股收益上升 ≠ 价值创造

• buy value creating companies

• 买入创造价值的公司

⇒ hope that returns > expectation

⇒ 希望回报 > 预期

⇒ hope that CAP remains static; expands

Excess Returns

Excess Returns

⇒ 希望竞争优势期保持不变或延长

Time Alan Shapiro USC:

时间 艾伦·夏皮罗 南加州大学:

Excess returns KO 73-83 2.9% 84-94 28.6%

*1974-183 ROE > 20% *13.6% S&P 500

*1974-183 ROE > 20% *13.6% S&P 500

超额回报 可口可乐 73-83 年 2.9% 84-94 年 28.6%

4. “Value” defined *13.4% “super”

4. “价值”定义 *13.4% “优秀”

• buy value creator with transitory dip in returns or CAP

• 买入价值创造者在回报或竞争优势期出现暂时性下滑的公司

• buy value neutral/value destroyer with a catalyst

• 买入价值中性/价值毁灭者有催化剂的公司

VI. Market Signals

VI. 市场信号

 Essence of investing

 投资之精髓

 Recognize that stock prices convey very important information

 认识到股价传递着非常重要的信息

 Stocks say something about businesses/business prospects

 股票反映了业务/业务前景的某些信息

1. Bottoms up valuation

1. 自下而上估值

• take assumptions about business compare with current market value

• 对业务做出假设,与当前市值比较

• higher jumper, where the bar is set

• 跳得更高的人,横杆设置的位置

2. Take stock price — reflect on implied corporate performance

2. 以股价为起点 — 反思隐含的企业绩效

(a) Hold constant value drivers most easily estimated

– capital intensity

– capital intensity

– tax rate

– tax rate

– WACC

– WACC

(a) 固定最容易估计的价值驱动因素

– Calculate IRR from stock price

– 从股价计算内部收益率

   Sara Lee
   Sara Lee
   Performance Hurdles
   Performance Hurdles
   20.0%
20.0%
   $75.00
   $75.00
   18.0%
18.0%
   16.0%
16.0%
14.0%   14.0%
   $53.00

Nopat Margins $53.00

Nopat Margins $53.00

   莎莉集团
   莎莉集团
   绩效门槛
   绩效门槛
   20.0%
20.0%
   75.00 美元
   75.00 美元
   18.0%
18.0%
   16.0%
16.0%
14.0%   14.0%
   53.00 美元

Nopat Margins Assumes a Assumes a

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

NOPAT 利润率 假设一个 假设一个

12.0%   14 year CAP   12.0%   20 year CAP
10.0%   10.0%
8.0%   8.0%
6.0%   6.0%
4.0%   4.0%
   1.0%   3.0%   5.0%   7.0%   9.0%   11.0%   13.0%   15.0%   17.0%   1.0%   3.0%   5.0%   7.0%   9.0%   11.0%   13.0%   15.0%   17.0%

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

12.0%   14 年竞争优势期   12.0%   20 年竞争优势期
10.0%   10.0%
8.0%   8.0%
6.0%   6.0%
4.0%   4.0%
   1.0%   3.0%   5.0%   7.0%   9.0%   11.0%   13.0%   15.0%   17.0%   1.0%   3.0%   5.0%   7.0%   9.0%   11.0%   13.0%   15.0%   17.0%

Sales Growth Sales Growth

销售额增长 销售额增长

VII. Understand Expectations

Class IV

Class IV

I. Introduction

I. Introduction

VII. 理解预期

II. Rates of Return

II. 回报率

• keep saying returns > WACC but have not clearly defined returns

• 一直在说回报 > WACC,但没有明确定义回报

• much easier said than done

• 说起来容易做起来难

• very important from corporate standpoint – you need to understand expectations

• 从公司角度看非常重要 — 你需要理解预期

   A. Return on Equity
Definition   +   =   “how used”
Earnings/   — simple   — accrual acct’g based   — return standard
(avg) equity   — all things equal,   — flawed numerator   — ROE/Ke spread
   A. 净资产收益率
定义   优点   缺点   “如何应用”
净利润/   — 简单   — 基于权责发生制会计   — 回报标准
(平均)股东权益   — 其他条件相同,有指示性   — 有缺陷的分子   — ROE/Ke 利差

indicative — flawed denominator

— 有缺陷的分母

— good proxy, — not an economic measure young companies — mix operating performance

— 是良好的代理指标, — 不是经济性指标,年轻公司 — 混合经营业绩

— widely used with financing decisions returns > Kd ↑ ROE

Earnings Equity

Earnings Equity

— manipulated — manipulated

— manipulated — manipulated

— 被广泛使用 — 与融资决策结合使用 — 回报 > Kd 会提升 ROE

— time value $ — accounting convention

— risk — buybacks

— risk — buybacks

— FASB 106

— FASB 106

— 货币时间价值 — 会计惯例

   B. Return on Assets
Definition   +   -   “how used”
Earnings/   —simple to calculate,   —flawed numerator   —return standard
(avg) assets   articulate   —flawed denominator—compared to WACC
   B. 资产收益率
定义   优点   缺点   “如何应用”
净利润/   — 易于计算和阐述   — 有缺陷的分子   — 回报标准
(平均)总资产   — 其他条件相同,有指示性   — 有缺陷的分母   — 与 WACC 比较

—all things equal, indicative —understates/overstates DCF returns —operating performance/ financing

— 低估/高估 DCF 回报 — 经营业绩/融资

• project that is NPV zero

• 净现值为零的项目

   C. Return on Invested Capital
Definition   +   -   “how used”
NOPAT/   — best of acct’g measures   — accounting denominator — spread
(avg) invested capital   — spread versus WACC   — more difficult to calculate
   C. 投入资本回报率
定义   优点   缺点   “如何应用”
NOPAT/   — 最佳会计衡量指标   — 会计分母   — 利差
(平均)投入资本   — 与 WACC 的利差   — 更难计算

useful over time than ROE, ROA

比 ROE、ROA 更有时效性

Operating Approach Financing Approach

经营法 融资法

Current assets   Short-term debt   Further modified:
- NIBCLs   Long-term debt   * Capitalized R&D
Net Working Capital   Total Debt   * LIFO reserve
   * Non-capitalized leases
流动资产   短期债务   进一步调整:
- 无息流动资产   长期债务   * 资本化研发
净营运资本   总债务   * LIFO 储备
   * 非资本化租赁

Deferred taxes * Accumulated goodwill Net P, P&E Other liabilities amortization Goodwill Preferred stock * Restructuring charges Other Common equity * Phantom goodwill Invested Capital Invested Capital

递延所得税 * 累计商誉摊销 固定资产净值 其他负债 商誉 优先股 其他 普通股权益 * 重组费用 * 虚拟商誉 投入资本 投入资本

D. Threshold/ Incremental Threshold Margin “economic break-even”

D. 门槛/增量 增量门槛利润率 “经济盈亏平衡点”

Incremental threshold margin = margin required on now investments to earn WACC

增量门槛利润率 = 新投资为赚取 WACC 所需达到的利润率

= (fixed capital + working capital rate) * WACC (1 + WACC) (1 - cash tax rate)

= (固定资本率 + 营运资本率) * WACC (1 + WACC) (1 - 现金税率)

Threshold margin = margin required to earn WACC

门槛利润率 = 赚取 WACC 所需达到的利润率

Year0 EBIT + (Incremental threshold margin * incremental sales)

第 0 年 EBIT + (增量门槛利润率 * 增量销售额) 第 0 年销售额 + 增量销售额

Year 0 sales + incremental sales

   E. 经济增加值
定义   优点   缺点   “如何应用”
NOPAT -(投入资本   — 部分经济性   — 混合会计   — 战略规划
* WACC)   — 资本费用   与经济    — 业绩监控
   — 对薪酬有效   — 错误地分配价值   — 薪酬
   E. Economic Value Added
Definition   +   -   “how used”
NOPAT-(invested   — partially economic   — mixes accounting   — strategic planning
capital * WACC)   — capital charge   — w/economic   — performance
   — effective for compensation   — allocates value   monitoring

— EVA 与自由现金流

incorrectly — compensation EVA versus FCF

• mathematical equivalents

• mathematical equivalents

• 价值分配,价值创造不同

• allocation of value, value creation different

价值 =   “稳态”   +   “增长期权现值”
   EVA   自由现金流
“期初价值”   3,900 美元   3,900 美元
增长期权现值   279   978
增长期权现值后   699   0
   $4,878   4,878 美元
value =   “steady state”   +   “PVGO”
   EVA   FCF
“Beg value”   $3,900   $3,900
PVGO   279   978
after PVGO   699   0
   $4,878   $4,878

F. 增量投入资本回报率

F. Rate of Return on Incremental Invested Capital

= 在边际上新增资本所产生的回报

= return generated on capital added at the margin

Simple version

Simple version

• 假设“基础”投入资本的回报率稳定的简化假设

• has simplifying assumption that rate on “base” invested capital is stable

= NOPAT2 - NOPAT1 投入资本 1 - 投入资本 0

= NOPAT2 - NOPAT1 Invested capital1-Invested capital0

Complex version

Complex version

市场要求的新投资回报率(MDROI)

The Market-Demanded Return on New Investment (MDROI)

A. 股价 = 预期 B. 预期 = “稳态”价值 + 增长期权现值 C. 增长期权现值 = 投资额、持续多久(MICAP)以及投资回报 D. 已知:- 股价

A. Stock Price = expectations B. Expectations = “steady-state” value + PVGO C. PVGO = Investment, how long (MICAP), and return on investment D. You know: - stock price

  • PVGO
  • PVGO
  • I
  • I
  • WACC
  • WACC
  • MICAP
  • MICAP

因此,你可以解出 MDROI

Hence, you can solve the MDROI

1. 首先,用当前股价以及你对未来 NOPAT(税后净营业利润)和投资的预测,来计算市场隐含竞争优势期(MI-CAP)。例如,在拉帕波特修订版《创造股东价值》第 6 章的分析中,股价为 130 美元,MI-CAP 为 5 年。

1. First, take the current stock price as well as your forecast of future NOPATs and Investments and use them to calculate the Market-Implied Competitive Advantage Period (MI-CAP). For example, in Rappaport’s analysis on Chapter 6 of the revised Creating Shareholder Value, the share price is $130, and the MI-CAP is 5 years.

市场隐含竞争优势期(MI-CAP)
年份012345
销售额100.00 美元112.00 美元125.44 美元140.49 美元157.35 美元176.23 美元
销售额变动12.00 美元13.44 美元15.05 美元16.86 美元18.88 美元
营业利润15.00 美元16.80 美元18.82 美元21.07 美元23.60 美元26.44 美元
税后净营业利润(NOPAT)9.75 美元10.92 美元12.23 美元13.70 美元15.34 美元17.18 美元
增量资本支出2.40 美元2.69 美元3.01 美元3.37 美元3.78 美元
增量营运资本投资1.20 美元1.34 美元1.51 美元1.69 美元1.89 美元
增量投资总额3.60 美元4.03 美元4.52 美元5.06 美元5.66 美元
自由现金流(FCF)7.32 美元8.20 美元9.18 美元10.28 美元11.52 美元
折现因子@10%1.000.910.830.750.680.62
自由现金流现值(t)6.65 美元6.78 美元6.90 美元7.02 美元7.15 美元
自由现金流现值之和Σ(0…t)6.65 美元13.43 美元20.33 美元27.35 美元34.50 美元
残值97.50 美元109.20 美元122.30 美元136.98 美元153.42 美元171.83 美元股价
残值现值97.50 美元99.27 美元101.08 美元102.92 美元104.79 美元106.69 美元
核心企业价值97.50 美元105.93 美元114.51 美元123.24 美元132.14 美元141.20 美元
企业价值106.30 美元114.73 美元123.31 美元132.04 美元140.94 美元150.00 美元
股东价值86.30 美元94.73 美元103.31 美元112.04 美元120.94 美元130.00 美元
股东价值增值(SVA)8.43 美元8.58 美元8.74 美元8.90 美元9.06 美元
股东价值增值之和Σ SVA43.70 美元
   MI-CAP
Years   0   1   2   3   4   5
Sales   $ 100.00   $ 112.00   $ 125.44   $ 140.49   $ 157.35   $ 176.23
∆ Sales   12.00   13.44   15.05   16.86   18.88
Operating Profit   15.00   16.80   18.82   21.07   23.60   26.44
NOPAT   9.75   10.92   12.23   13.70   15.34   17.18
Incremental capex   2.40   2.69   3.01   3.37   3.78
Incremental WC Inv.   1.20   1.34   1.51   1.69   1.89
Total Inc. Investment   3.60   4.03   4.52   5.06   5.66
FCF   7.32   8.20   9.18   10.28   11.52
Discount Factor @ 10%   1.00   0.91   0.83   0.75   0.68   0.62
PV of FCF (t)   6.65   6.78   6.90   7.02   7.15
Σ PV of FCF (0 ... t)   6.65   13.43   20.33   27.35   34.50
Residual Value   97.50   109.20   122.30   136.98   153.42   171.83   Share
PV of Res. Val.   97.50   99.27   101.08   102.92   104.79   106.69
   Price
Core Enterprise Value   97.50   105.93   114.51   123.24   132.14   141.20
Corporate Value   106.30   114.73   123.31   132.04   140.94   150.00
Shareholder Value   86.30   94.73   103.31   112.04   120.94   130.00
SVA   8.43   8.58   8.74   8.90   9.06
Σ SVA   43.70

2. 接下来,审视你对未来投资(公司已投入资本基础的年度变化额)的预测。用加权平均资本成本(WACC)计算这些投资的现值。然后,计算从第 1 年到 MI-CAP 年份(本例中为 5 年)的这些投资现值之和。

2. Next, look at your forecast of future Investments (the annual change in your company’s Invested Capital base). Calculate the present value of those investments using the weighted average cost of capital (WACC). Then calculate the sum of the PV’s of those Investments from Year 1 to the MI-CAP year (in this case, 5 years).

Years 0 1 2 3 4 5

Years 0 1 2 3 4 5

增量投资总额 3.60 4.03 4.52 5.06 5.66 投资现值(t) 3.27 3.33 3.39 3.45 3.52 投资现值之和 Σ(0 …MI-CAP) 16.97

Total Inc. Investment 3.60 4.03 4.52 5.06 5.66 PV of Inv. (t) 3.27 3.33 3.39 3.45 3.52 Σ PV of Inv. (0 ... MI-CAP) 16.97

这给出了市场预期管理者以不同于资本成本的回报率进行投资的所有现金的现值。

This gives you the present value of all the cash that the market expects managers to invest at a return different than the cost of capital.

3. 接着,我们要计算股东要求公司必须在新增投资上赚取的最低回报率,这样股东至少能赚到其权益回报。我们如何做?

3. Next, we want to calculate the Return on New Investments that shareholders demand the company must earn so that shareholders will at least earn their return on equity. How do we do this?

• 标准公司金融理论告诉我们 Σ PV(FCF) = Σ PV(NOPAT)

• Standard corporate finance tells us that Σ PV(FCF) = Σ PV(NOPAT)

  • Σ PV(Investment).
  • Σ PV(Investment).

• 在有效市场中,股东无法从其投资中获得超额回报,即购买股票是一个净现值(NPV)中性行为。因此,股价 − Σ PV(FCF) 将等于 0。

• In an efficient market, a shareholder does not earn excess returns on his investment, i.e. buying the stock is an NPV-neutral proposition. Thus, the stock price − Σ PV(FCF) will equal 0.

• 我们已经在第二步中计算了 Σ PV(Investment)。

• We’ve already calculated the Σ PV(Investment) in Step 2.

• 所以,如果我们设 Σ PV(FCF) 等于 0,那么可见 Σ PV(NOPAT) = Σ PV(Investment)。

• So if we set the Σ PV(FCF) equal to 0, then we see that Σ PV(NOPAT) = Σ PV(Investment).

• 我们假设公司会因其投资的增加而产生增加的 NOPAT。此外,我们假设投资者会使用标准的永续年金公式 (现金流)/(折现率) 来资本化 NOPAT 的改善。假设投资者使用他们期望公司从这些投资中赚取的最低资本回报率 (R) 来资本化 NOPAT 的改善。

• We assume that the company will generate increased NOPATs due to its increased investment. Furthermore, we assume that investors will capitalize NOPAT improvements using the standard perpetuity formula of (Cash Flow)/(discount rate). Investors are assumed to capitalize the improvement in NOPAT using the minimum return on capital (R) that they expect the company to earn on these investments.

• 然后市场将使用这个折现率 (R) 来计算这些永续年金的现值。(记住,永续年金公式评估的是从明年开始的现金流。因此,由于这些永续年金从今年开始,我们使用前一年 [t-1] 来计算折现因子。)

• The market will then calculate the present value of these perpetuities using this discount rate (R). (Remember that the perpetuity formula values a cash flow that starts NEXT year.

• 然后,我们将这些 NOPAT 改善的现值(按此最低资本回报率 [R] 资本化)加总。

Thus, since these perpetuities start THIS year, we use the previous year (t-1) to calculate the discount factor.)

年份012345
NOPAT 变化额 ∆ NOPAT1.17 美元1.31 美元1.47 美元1.64 美元1.84 美元
∆ NOPAT / R4.31 美元4.82 美元5.40 美元6.05 美元6.78 美元
折现因子 @ R1.000.790.620.490.38
∆ NOPAT / R 现值 (t)4.31 美元3.79 美元3.34 美元2.94 美元2.59 美元

• We then sum the present value of these NOPAT improvements (capitalized at this minimum return on capital (R)).

∆ NOPAT / R 现值之和 Σ(0 .. CAP) 16.97

   0   1   2   3   4   5
∆ NOPAT   1.17   1.31   1.47   1.64   1.84
∆ NOPAT/R   4.31   4.82   5.40   6.05   6.78
Discount Factor @ R   1.00   0.79   0.62   0.49   0.38
PV of ∆ NOPAT/R (t)   4.31   3.79   3.34   2.94   2.59

• 现在我们需要做的就是尝试不同的市场要求的新增投资回报率 (R),直到 Σ PV(NOPAT) 等于我们在第二步中计算的 Σ PV(Investment)。在本例中,R = 27.17%。

Σ PV of ∆ NOPAT/R (0 ..CAP) 16.97

• 这突出了一个事实:CAP 本身是不完整的。MI-CAP 仅仅告诉你市场给予一家公司在超出资本成本的水平上进行投资的时间长度。而这个新增投资回报率数字则告诉你,考虑到公司能从其旧业务中维持 NOPAT,它在新增投资上将赚取多少回报。

• Now all we need to do is to try different Market-Demanded Returns on New Investments (R) until the Σ PV(NOPAT) equals the Σ PV(Investment) that we calculated in Step 2. In this example, R = 27.17%.

Conclusion

Conclusion

• 它是前瞻性的。

• It highlights the fact that CAP, by itself, is incomplete. MI-CAP only tells you how long the market gives a company credit for investing above the cost of capital. This Return on New Investment number tells you what return the company will earn on its new investments, given that it can sustain the NOPAT from its old business.

• 你可以将 R 与几个基准进行比较。例如,你可以将 R 与历史回报率、公司所投资行业的典型回报率,或年度增量资本回报率 (IRC) 进行比较。

• It’s forward looking.

• 它以一个百分比表示。大多数分析师和管理者更喜欢百分比(例如 IRR、ROIC)而不是数字(例如 NPV 美元金额、EVA 美元)。

• You can compare the R to several benchmarks. For example, you can compare R to historical returns, returns typical of the industry in which the company is investing, or annual Incremental Returns on Capital (IRC).

• 你可以使用这个工具来帮助选择目标价格。你将重复这 3 个步骤:

• It’s expressed as a percent. Most analysts and managers prefer percents (e.g. IRR, ROIC) over numbers (e.g. NPV dollar amounts, EVA dollars).

1) 计算你的目标价格所隐含的 CAP。

• You can use this tool to help pick a target price. You would repeat the 3 steps:

2) 使用你的投资预测以及这个 CAP 来计算 Σ PV(Investment)

1) Calculate the CAP is implied by your target price.

3) 计算使 Σ PV(NOPAT) 等于 Σ PV(Investment) 所需的 R。然后,评估新 R 的合理性。

2) Use your Investment forecast along with this CAP to calculate Σ PV(Investment)

G. ROIC 价差与企业价值对已投入资本比

3) Calculate the R needed to equate Σ PV(NOPAT) with Σ PV(Investment) Then, assess the reasonableness of the new R.

1997 年 企业价值 / 平均已投入资本 20.00

G. ROIC spread and Enterprise Value to Invested Capital

S&P Industrials 25.00

S&P Industrials 25.00

• ROIC - WACC 价差比 EPS 或现金流增长能更好地解释 EV/IC

1997 Enterprise Value/Average Invested Capital 20.00

15.00

15.00

10.00

10.00

   5.00
   R2 = 79%
   0.00
-15%   -5%   5%   15%   25%   35%   45%
   1997 ROIC-WACC
   5.00
   R2 = 79%
   0.00
-15%   -5%   5%   15%   25%   35%   45%
   1997 ROIC-WACC

• 跨行业、跨时期均一致成立

• ROIC - WACC spread better explains EV/IC than EPS or cash flow growth

• 关注 y 轴截距和斜率

• consistently true across industries and across time

III. 资本结构考量

• watch the y - intercepts and slope

• 市场调整后的权益与账面权益

III. Capital Structure Considerations

• 在保持财务灵活性的同时最大化债务水平

• market adjusted equity versus book equity

• 分析债务水平与同行比较

• maximize debt levels while maintaining financial flexibility

资本结构理论

• analyze debt levels versus peer group

利息税盾现值 财务困境成本现值

Theories of Capital Structure

A. Static Model

A. Static Model

公司市场价值 负债下的公司价值

PV Interest Tax Shield PV Costs of Financial Distress

全权益融资下的最优公司价值

Market Value of Firm Firm Value wth Debt

• 常识——税盾增加 • 如此多的公司并未拥有最优的资本结构

Optimum Firm Value under All-Equity Financing

Debt

Debt

  • -
  • -

• 正确预测了资产丰富的公司 • 在行业内,盈利能力最强的公司借款更多,而“增长”快且资产匮乏的公司借款最少

• common sense—tax shield increases • so many companies don’t have optimal value capital structures

• 债务 ↑ 好,债务 ↓ 坏

• correctly predicts that asset rich • within industry, most profitable companies borrow more than companies borrow less, least “growth” and asset poor companies profitable borrow most

公司数值公司数值
GEB23.4%CAG13.2%
K21.8%BN11.0%
CPB18.9%MSTR6.0%

B. 啄食顺序理论

• debt ↑ good, debt ↓ bad

E.G. Packaged Food

E.G. Packaged Food

ROIC ROIC

ROIC ROIC

假设:1. 股息政策是刚性的

   GEB   23.4%   CAG   13.2%
   K   21.8%   BN   11.0%
   CPB   18.9%   MSTR   6.0%
B. Pecking Order Theory

2. 公司偏好内部融资而非外部融资;若为 NPV 为正的项目所必需,它们才会寻求外部融资。

Assumptions: 1. dividend policy is sticky

3. 若需要外部资本,它们会先发行最安全的证券

2. firms prefer internal to external financing; they seek external if necessary for NPV positive projects.

4. 随着公司寻求更多外部融资,其会沿着啄食顺序向下进行

3. if they need external capital; they issue safest security first

• 解释了行业内的债务水平 • 若能发行债务,为何要发行权益

4. as firm seeks more external financing; works down pecking order

  • -
  • -

• 债务增加,权益增加得到解释

• intra-industry debt levels explained • why issue equity if could issue debt

C. 组织理论

税前资产现值PVA现有债务D
税前增长现值PVGO员工剩余索取权S
税前税赋PVTAX现有权益E
税后价值V税后价值V
W=S+E
公司财富=员工剩余索取权+权益

• debt increases, equity increase explained

S = 津贴、人员冗余、高于市场薪酬的现值

C. Organizational Theory
   PV Asset, Pretax   PVA   Existing Debt   D
   PV Growth, Pretax   PVGO   Employee’s surplus   S
   PT Taxes   PVTAX   Existing equityE
   After-tax value   V   After-tax value   V
   W   =   S   +   E
   Corporate Wealth   =   Employee’s surplus   +   Equity

= “次级金融索取权”

S = PV perks, overstaffing, above market wages

• 持股有限的管理者最大化 W,而非 E

= “junior financial claim”

若你增加债务,或作为“次级索取权”回购股份,则 S ↓

• managers with limited share holdings maximize W, not E

IV. 并购

if you add debt, or repurchase shares as “ junior claim” S ↓

1. 实证事实/想法

IV. Mergers and Acquisitions

• 大约 2/3 的交易对收购方来说是价值毁灭性的

1. Empirical facts/thoughts

• “财富转移”的主要驱动力是支付的溢价

• roughly 2/3 of all deals are value destroying for acquiring company

• 创造的价值 = 协同效应现值 — 支付的溢价

• main driver of “wealth transfer” is the premium paid

• 权益结合法与购买法

• value created = PV synergies — premium paid

• 往往关注每股收益的增厚/稀释

• pooling versus purchase

2. Wall Street

2. Wall Street

• 关注战略契合度

• tends to focus on EPS accretion/dilution

• 项目与融资来源的错误关联

• focus on strategic fit

• 以何种成本达成战略契合?

• incorrect association between the project and funding source

• 市场通常能理解

• strategic fit at what cost?

3. 并购的正确分析 A. 对收购公司进行估值

• the market generally gets it

• 高估/低估/公允价值

3. Proper Analysis of M&A A. value acquiring company

• 可能影响融资选择 B. 对目标公司进行无协同效应估值

• overvalued/undervalued/fair value

• 理解股价中已蕴含的预期

• could affect funding options B. value target company without synergies

• 高估/低估/公允价值 C. 识别协同效应

• understand expectations already embedded in the share price

• 运营方面:销售额、利润率、资本需求

• overvalued/undervalued/fair value C. identify synergies

• 财务方面:税收、资本成本

• operating: sales, margins, capital needs

• 人力方面:管理层 D. 评估协同效应

• financial: taxes, cost of capital

• 将协同效应嵌入 B 部分的模型中

• human: management D. value synergies

• 理解创造价值所需的业绩表现 E. 股东价值风险(SVAR)

• embed synergies into model from section B

• 公司在多大程度上“押注整个公司”

• understand necessary performance to create value E. shareholder value at risk (SVAR)

• 换股交易与现金交易二者非常不同

• degree to which company is “betting the firm”

• 现金 = 支付的溢价 ($) / 收购方的权益价值

• very different for stock-for-stock versus cash deals

• 换股 = 支付的溢价 ($) / 收购方与目标公司的合并权益价值 F. 快速分析

• cash = premium paid ($) / equity value of acquirer

• 识别协同效应(管理层可信度)

• stock = premium paid ($) / combined equity value of acquirer and target F. the quick analysis

• calculate SVAR

• calculate SVAR

• 评估协同效应(按 WACC 资本化)

• identify synergy (management credibility)

• 估算价值变化 G. 陷阱

• value synergy (capitalize at WACC)

• 将融资来源与交易挂钩

• estimate value changes G. pitfalls

• “赢家的诅咒”

• linking financing source with deal

• overvaluing synergies

• overvaluing synergies

V. 员工股票期权

• the “winner’s curse”

• management incentives

• management incentives

1. 为何重要

V. Employee Stock Options

• 招聘/留住员工

1. Why they are relevant

• Agency costs

• Agency costs

2. 会计处理与经济实质

• Recruiting/retaining employees

• Liquidity

• Liquidity

• New economy

• New economy

• 稀释后股份只计算“价内”期权

2. Accounting versus Economics

• 不计算“价外”期权或时间价值

• Diluted shares only count “in-the-money”

• 已授予期权作为一种经济负债

• No reckoning for “out-of-the-money” or time value

3. Valuation

3. Valuation

– 经调整的布莱克-斯科尔斯模型 § 员工离职率 § 税收 § 员工股票期权(ESO)本质上是权证

• Already granted options as an economic liability

– 未来授予作为一项“费用”

– Black Scholes adjusted for § Churn § Taxes § ESO’s are warrants

– 授予价值与现金价值之间的套利

• Future grants as an “expense”

– FASB 123 提供了授予价值的指导方针

– Arbitrage between grant value and cash value

– 嵌入 DCF(折现现金流模型)

– FASB 123 offers guidelines on grant values

• 管理者在好消息公布前定价

– Imbed in DCF

4. Signals

4. Signals

• 管理者在底部重新定价

• Managers price ahead of good news

• 信息披露禁止利用

• Managers reprice at the bottom

• 可变的,非固定的

• Disclosure prohibits exploitation

5. Indexed ESO

5. Indexed ESO

• 可以授予 2 倍于常规数量的期权

• Variable, not fixed

• 会计处理与股权薪酬

• 2x options can be granted

VI. 实物期权

• accounting versus equity compensation

1. 定义

VI. Real options

1. Defined

1. Defined

• 将金融期权理论应用于现实世界投资

• Application of financial options theory for real world investments

• Black-Scholes

• Black-Scholes

• 模型的驱动因素类似

• Drivers of the model are analagous

2. 相对于 NPV 的优势

2. Advantages versus NPV

• Flexibility

• Flexibility

• Contingency

• Contingency

• Volatility

• Volatility

3. 何时适用期权思维?

3. When is options thinking applicable?

• Smart managers

• Smart managers

• 市场领先的企业

• Market-leading businesses

• Uncertain markets

• Uncertain markets

4. 用实物期权进行估值

4. Valuation with real options

• 将基础业务与实物期权相加

• Add base business and real options

• 估算实物期权的价值

• Impute real option value

Class V

Class V

I. Introduction

I. Introduction

II. 前 4 次会议及本次会议内容总结

II. Summary of First 4 Sessions and Today

1. 市场是复杂的,且运行相对良好

1. Markets are sophisticated and relatively well functioning

2. 建立一个能将企业绩效转化为一套经济上正确的预期的模型

2 .Develop a model that translated performance of business into an economically correct set of expectations

3. 本次会议:证券分析最重要的方面——战略评估

3. Today most important facet of security analysis — strategy assessment

• 这一分析将使我们能够形成预测,或预期,或价值驱动因素

• This analysis will allow us to develop forecasts, or expectations, or value drivers

III. 关于 DCF 的另外两点

III. Two Additional Points on DCF

1. 在不同情况下的应用

1. Applications under varied circumstances

A. 直观清晰(例如,食品、饮料、家居用品)——没问题

A. straight forward (e.g., food, beverage, household) — no problem

B. 周期性行业 • 衡量整个周期内的 ROIC 与 WACC——关注波动

B. cyclical • measure ROIC vs. WACC over cycle — watch swings

• 考虑边际资本投资的回报

• consider returns on capital investment on margin

• 仍然是股价与预期

• still stock price versus expectations

• 市场通过以下方式补偿 1) 更高的折现率

• market compensates 1) higher discount rate

2) shorter CAP

2) shorter CAP

C. 初创/新兴公司 • 仍然有效

C. startup/emerging • still valid

• 期权定价更具反映性

• options pricing more reflective

2. Sensitivity Analysis

2. Sensitivity Analysis

• 运行替代情景

• run alternative scenarios

• probability weight

• probability weight

IV. 战略评估(心智模型)

IV. Strategy Assessment (The Mental Models)

• Porter framework

• Porter framework

• New Economy

• New Economy

• Game Theory

• Game Theory

竞争优势 当一家公司的销售额大于成本(包括资本的机会成本)时,就存在竞争优势。这种回报的一个衡量指标是正的 ROIC-WACC 价差。需要强调的是,竞争优势不是一个定性判断,而是一个定量问题。根据定义,拥有竞争优势的企业,要么赚取,要么承诺会赚取,超过资本成本的资本回报。

Competitive Advantage Competitive advantage exists when a company’s sales are greater than costs, including the opportunity cost of capital. One measure of such returns is a positive ROIC-WACC spread. It should be stressed that competitive advantage is not qualitative judgement but rather a quantitative issue. By definition, a business with a competitive advantage either earns, or promises to earn, returns on capital in excess of the cost of capital.

此外,竞争优势必须用绝对而非相对的眼光来看待。一家比同行赚取更高回报,但未能赚回其资本成本的企业,可以说拥有比较优势,而非竞争优势。

Furthermore, competitive advantage must be viewed in absolute, not relative terms. A business that earns higher returns than its peers do, but does not earn its cost of capital, can be said to have a comparative advantage, not a competitive advantage.

战略 一个成功的战略是允许公司捕捉竞争优势的战略。

Strategy A successful strategy is one that allows a company to capture a competitive advantage.

波特将战略定义为“创造一个独特且有价值的地位,涉及一套不同的活动。”他强调,运营有效性代表在个别活动中的卓越表现,而战略则是活动的适当组合。

Porter defines strategy as “the creation of a unique and valuable position, involving a different set of activities.” He stresses that operational effectiveness represents excellence in individual activities while strategy is the appropriate combination of activities.

战略定位有多种形式。当一家公司生产行业产品或服务的子集时,是基于品种的定位。当一家公司服务于特定客户群体的需求时,是在追求基于需求的定位。最后,基于接触的定位依赖于按接触渠道对客户进行细分。

Strategic positions come in a number of forms. A variety-based position is when a company produces a subset of industry’s products or services. When a company serves the needs of a particular group of customers, it is pursuing a needs-based position. Finally, an access-based position relies on segmentation of customers by access channel.

波特认为,除非与其他定位做出明确的取舍,否则战略定位是不可持续的。需要取舍是因为形象可能不一致,在多个定位内执行的难度,以及管理资源的限制。

Porter argues that strategic positions are not sustainable unless clear trade-offs are made with other positions. Trade-offs are necessary because of potential inconsistencies in image, the difficulty of executing within multiple positions, and limits on management resources.

V. Assessment Pages

V. Assessment Pages

O p e r a tin g A s s e s s m e n t

O p e r a tin g A s s e s s m e n t

评估行业吸引力评估行业内的竞争地位识别竞争优势价值驱动因素
进入壁垒行业细分低成本生产者?销售收入(增长)
规模经济细分市场内的地位差异化?营业利润率
专有产品差异市场份额/趋势原材料营运资本需求
品牌识别度盈利能力/现金流输入物流固定资本需求
转换成本输出物流现金税率
资本需求营销与销售资本成本
分销渠道获取服务竞争优势期(CAP)
   Assess Industry   A s s e s s C o m p e titive   Identify   V a lu e
   A ttra c t i v e n e s s   P o s itio n W ith i n I n d u s t r y   C o m p e titive A d v a n t a g e s   D rivers
E n try B a rrie r s   Industry segm e n tation   Low cost producer?   S a le s ( g r o w t h )
   E c o n o m ie s o f s c a l e   P o s itio n w ith i n s e g m e n t   D ifferentiation?   O p e rating m argin
   P roprietary product differences   M a rket share/trend   R a w m a terials   W orking capital needs
   B r a n d i d e n t ify   P rofitability/cash flow   Input logistics   Fixed capital needs
   S w itching costs   O u tput logistics   C a s h ta x r a t e
   C a p ita l re q u ire m e n t s   M a r k e t i n g a n d s a le s   C o s t of capital
   A c c e s s t o d is t r i b u t i o n   S e rvice   C o m p e titive advantage period (CAP)

供应商力量—客户形象—投入品差异化—支持活动—供应商转换成本—供应商集中度—供应商的规模重要性—购买者力量—购买者集中度 vs. 企业集中度—企业基础设施

S u p p lier P o w e r C u s to m e r im a g e D iffe r e n t i a t i o n o f i n p u t s S u p p o r t activity S w i t c h i n g c o s t o f s u p p lie r s S u p p lie r c o n c e n t r a t i o n Im p o r t a n c e o f v o l u m e t o s u p p l i e r Buyer Power B u y e r c o n c e n t r a t i o n v s f irm c o n c e n t r a t i o n F irm I n f r a s t r u c t u r e

买方数量 买方转换成本 人力资源管理 利润率 买方信息 替代产品 技术开发 品牌识别 替代性威胁 采购 替代品的相对性价比 转换成本 买方的替代倾向 竞争强度 行业增长 固定(或仓储)成本 内部物流 外部物流 市场营销 间歇性产能过剩 运营 物流与销售 服务 利润率 物流 产品差异 集中度与平衡 信息复杂度 退出壁垒 绝对市场规模 市场增长 价格敏感度 政府监管 基本活动

Buyer volum e Buyer switching costs H u m a n R e s o u rce M a n a g e m e n t M a rgin B u y e r i n f o r m a tio n S u b s titute products T e c h n o lo g y D e v e lo p m e n t B r a n d i d e n t ity S u b s titution T h r e a t P rocurem ent R e lative price perform a n c e o f substitutes S w itching costs Buyer propensity to substitute R ivalry In d u s t r y g r o w t h F ixed (or storage) costs Inbound O u tbound M a rketing In te r m itte n t o v e r c a p a c i t y O p e rations L o g istics & S a le s S e rvice M a rgin L o g istics P roduct differences C o n c e n tra t i o n a n d b a l a n c e Inform ational com p lexity E x it b a r r i e r s A b s o lute m a rket size M a rket growth P r i c e s e n s itivity G o v e r n m e n t r e g u la tio n s P rim a r y A c t i v i t i e s

经济气候 全球社会趋势

E c o n o m i c c l i m a te G lo b a l S o c ie ta l t r e n d s

Financial Assessment

Financial Assessment

资本密集度表

Capital Balance Intensity Sheet

资本支出趋势/展望

最优资本结构

对价值的影响

杠杆不足

增量支出回报率

杠杆过高

资本需求 vs 行业

替代财务策略

政府监管

行业定位

营运资本管理

隐藏资产/负债

表外替代方案

税务策略

并购/股息政策/资产剥离

股份回购

Capital spending trends/outlook Optimal capital structure Impact on value Underleveraged Returns on incremental spending Overleveraged Capital needs versus industry Alternate financial strategies Government regulations Position versus industry Working capital management H idden assets/liabilities Off balance sheet alternatives Tax strategies Acquisitions/ Dividend Policy/ Divestitures Share Repurchases

业绩记录

信号机制

为增长而“增长”

向股东返还现金的意愿

剥离价值毁灭者的意愿

替代策略

聚焦

股息与回购决策

整合能力

Track record Signalling mechanism "Growth" for growth's sake Willingness to return cash to shareholders Willingness to divest value destroyers Alternate strategies Focus D ividend versus repurchase decisions Integration skills

Management Assessment

Management Assessment

资本配置战略重点

Capital A llocation S trategic Focus

聚焦 制定计划 建造价值创造型企业能力 执行能力 剥离价值毁灭者/非战略性业务的意愿 管理资源 精明的资产负债表管理 全球能力 向股东返还现金的意愿 过往记录 对资本市场的理解 人力资源/道德规范 薪酬

Focus Formulation of plans Ability to build value-creating businesses Ability to execute W illingness to sell value destroyers/nonstrategic Management resources Astute balance sheet management G lobal capabilities W illingness to return cash to shareholders Past record Understanding of capital markets Human Resources/ E thics Compensation

正直坦率

培养管理层的能力

信息披露

管理层更替

会计原则

机会均等

对待利益相关者的态度

持股情况

员工

薪酬方案

退休人员

财务管理系统

客户

绩效衡量

供应商

社区互动

S traight shooters Ability to develop managers Disclosure Management turnover Accounting principles Equal opportunity Treatment of stakeholders Share ownership e m p lo y e e s Compensation package retirees Financial management system customers Performance measurement suppliers C o m m u n ity interaction

Time Allocation

Time Allocation

Slow-cycle

Slow-cycle

特征 相对稳定的价值链条 竞争优势并非直接源于规模经济

Characteristics Relative stable value chains Competitive advantage not directly related to economies

以下是一些例子:电话公用事业公司

Examples Telephone Utilities

价值驱动因素特征 长期竞争护城河期 可预测现金流 价值评估关键 中周期 快周期

Value driver characteristics Long competitive advantage periods Predictable cash flows Valuation key Medium-cycle Fast-cycle

特点 特点

不断演变的价值链 高价值链规模不稳定性 生产力是竞争优势的关键

Characteristics Characteristics Evolving value chains High value chain instability of scale Productivity key to competitive advantage

示例 示例 食品 生物技术 饮料 计算机 化工 娱乐 化妆品/家居产品 半导体 汽车 航空 包装 娱乐

Examples Examples Food Biotechnology Beverage Computers Chemicals Entertainment Cosmetics/Household products Semiconducters Autos Airlines Packaging Entertainment

价值驱动特征 价值驱动特征 多变且动态的 竞争优势期 较短 多变且动态的 现金流 基本面 关键 估值 重要 估值 不重要

Value driver characteristics Value driver characteristics Varied and dynamic CAPs Short competitive advantage periods Varied and dynamic cash flows Fundamentals critical Valuation important Valuation not important

估值慢周期

Valuation Slow-cycle

Medium-cycle

Medium-cycle

Fast-cycle

Fast-cycle

Fundamentals

Fundamentals

五、新经济策略

V. New Economy Strategy

1. 新经济究竟“新”在哪里?

1. What’s “New” about the New Economy?

• 网络的影响力更为显著

• Networks more prominent

• Trumping tradeoffs

• Trumping tradeoffs

• 有形资本与智力资本的经济学

• Economics of physical capital versus intellectual capital

2. Network economics

2. Network economics

Old Economy

Old Economy

传统经济拥有规模经济效应。

• Old economy has economics of scale

供给侧驱动

• Supply-side driven

• 当主导地位接近时,正反馈会逐渐消散

• Positive feedback dissipates as dominance is approached

New Economy

New Economy

• Network effects

• Network effects

需求侧驱动

• Demand-side driven

• 优势地位会不断加强正向反馈。

• Positive feedback strengthen with dominance

Radial Interactive

Radial Interactive

“网络中者,寡矣。”——亚瑟定律

"Of networks there shall be few." — Arthur's Law

3. 权衡特朗普

3. Trumping trade-offs

et’t g the s n on in as io M izat “D ck dle” m sto Richness stu mid cu Richness

et ’t g the s n on in as io M izat “D ck dle” m sto Richness stu mid cu Richness

Reach Reach

Reach Reach

4. 经济学:原子与比特

4. Economics: atoms versus bits

Atoms Bits

Atoms Bits

竞争性商品非竞争性商品
易保护难保护
分摊成本前期成本
有限扩展性高扩展性

5. 递增回报

网络效应

高前期成本

递增回报

先发规模优势

   u   Rival good   u   Non-rival good
   u   Easy to protect   u   Hard to protect
   u   Spread costs   u   Upfront costs
   u   Limited scalability   u   High scalability
5. Increasing returns
   Network effects
   High upfront costs
   Increasing returns
   Fist-to-scale

锁定(标准)

Lock-in (standard)

6. 互联网拓扑结构

6. Topology of the internet

100

100

10- 2 % sites % visits

10- 2 % sites % visits

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

站点比例
   0.1%   32%
   10- 4   1.0%   56%
   5.0%   75%
   10- 6   50%   95%
   站点
   10- 8
Proportion of sites
   0.1%   32%
   10- 4   1.0%   56%
   5.0%   75%
   10- 6   50%   95%
   Sites
   10- 8

150 大互联网股票(1999 年 12 月)

Top 150 Internet Stocks (12/99)

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

   109
10-10
   100   101   102   103   104   105   108
   用户数量
   109
10-10
   100   101   102   103   104   105   108
   Number of users

Market Capitalization ($)

Market Capitalization ($)

107

107

10 0 Alexa Infoseek 106

10 0 Alexa Infoseek 106

原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。

齐普夫分布10⁻²105链接
概率10⁻⁴10⁴
10⁻⁶10⁰ 10¹ 10² 10³
10⁻⁸
10⁻¹⁰10⁰ 10¹ 10² 10³ 10⁴ 10⁵
页面数量
   Zipf
   10- 2
   105
   distribution
   Links
Probability
   10- 4
   104
   10-   6
   100   101   102   103
   10- 8
   10 -10
   100   101   102   10 3   104   105
   Number of pages

7. 该寻找什么

7. What to look for

• 大幅折价——甚至免费赠送——新产品

• Heavily discount – or give away – new products

链接与杠杆

• Link and leverage

• 理解网络的影响力

• Understand the power of the web

• 要思考适应,而非优化

• Think adaptation, not optimization

VII. 博弈论

VII. Game theory

A. 不能在真空中做决策

A. can’t make decisions in a void

• 始终权衡竞争者的反应

• always weigh competitive response

为确保完整忠实,我需要对照你提供的规则逐项检查。但你只给了我一个段落,且段落内没有数字、人名、公司名、术语表内容或其他需要特殊处理的元素。这段落的输入就是:

B. aim for “cooperation”

根据你的要求,我需要逐段全文翻译,不删减、不概括、不添加解释。原文的缩写“B.”保留,引号用弯引号,中文全角标点。

译文:

B. 追求“合作”

B. aim for “cooperation”

以牙还牙在重复囚徒困境中获胜。

• tit-for-tat wins an iterated prisoner’s dilemma

• 警惕引发叛离的风险

• be aware of the risk of sparking defection

C. 竞争对手有时很难界定

C. competitors are sometimes hard to define

• 竞争对手可能会巩固你的业务

• a challenger may reinforce your business

• “co-opetition”

• “co-opetition”

第八部分:战略议题

VIII. Strategic issues

将消费者/客户价值与股东价值区分开来。

Distinguish between delivering value to consumer/customer and delivering value to shareholders

Shareholder value

Shareholder value

Customer satisfaction

Customer satisfaction

九、资源配置

IX. Resource Allocation

如果你不明白资本投向了哪里、以及这些资本获得了怎样的回报,你就不了解这家公司。

If you do not understand where capital has gone and at what return it has been greeted, you do not understand the company.

四个关键理念:

Four key ideas:

1. 零基资源配置

1. Zero-based resource allocation

创造价值的占比

% of value created

投入该业务的资本百分比

% of capital invested in the business

2. 投资策略,而非项目

2. Fund strategies, not projects

3. Capital rationing

3. Capital rationing

4. 对不良增长零容忍

4. Zero tolerance for bad growth

第十一章·巴菲特原则

XI. Buffett Tenets

A. Business Tenets

A. Business Tenets

• 持续的经营历史

• consistent operating history

• 长期前景有利

• favorable long-term prospects

• 行业内的理性

• rationality in industry

管理层中的坦诚

• candor in management

• 规避“机构强制力”(institutional imperative)

• avoidance of the “institutional imperative”

B. Financial Tenets

B. Financial Tenets

• 可持续的高净资产收益率(在低负债情况下,净资产收益率几乎等于投入资本回报率)

• high return on equity that is sustainable (with low debt, ROE nearly equals ROIC)

• 股东盈余(在低负债情况下近乎等于自由现金流)

• owner earnings (with low debt nearly equals free cash flow)

• 有吸引力的利润率(从菲利普·费雪那里学来的)

• attractive margins (learned from Phil Fisher)

• 一美元前提(本质上是市值增加值)

• one dollar premise (basically market value added)

C. Market Tenets

C. Market Tenets

确定价值(约翰·伯尔·威廉姆斯)

• determine value (John Burr Williams)

• 只在有安全边际的情况下买入

• buy only with a margin of safety

第十二节 尽职调查

XII. Due Diligence

对证券分析至关重要,但不同行业间的价值差异显著。

Very important to securities analysis, but value varies significantly among industries

尽职调查在以下情况下更为深入:

Due diligence is more intensive with:

• 商业模式不断变化的企业

• Businesses that have changing models

• Smaller companies

• Smaller companies

• 那些不那么显眼的公司

• Less visible companies

单一产品公司

• One product companies

你做什么工作?

What do you do?

作为一名侦探那样行事。

• Act as a detective

• 谁在使用这个产品或服务?

• Who uses the product or service?

• 谁供应原材料?

• Who supplies raw materials?

• 该产品或服务由谁分销?

• Who distributes the product/service?

• 核实主张——你听到的绝大多数事情都是真的;那些不真实的才是重要的。

• Verify claims — the vast majority of what you hear is true; what’s not true is what’s important

Class VI

Class VI

I. Introduction

I. Introduction

• 来自 5 班的问题

• questions from class 5

• current events

• current events

• 审视演示技巧

• review presentation skills

二、决策理论/心理学在投资中的作用 课程主线

II. Role of decision making theory/psychology in investing Course Pillars

资本市场——错误的独立性/非独立性

1. capital markets — independence/non-independence of errors

2. 估值——乐观/悲观

2. valuation — optimism/pessimism

3. 策略——公司决策/资本配置

3. strategy — company decisions/capital allocation

4. 决策理论渗透到所有领域

4. decision making theory permeates all areas

• 并非“软”议题——其重要性堪比财务与战略。

• not a “soft” issue — as important to understand as finance and strategy

A. Group level

A. Group level

• 错误的非独立性

• non-independence of errors

信息的累积影响

• cumulative impact of information

B. Individual level

B. Individual level

人类并非“天生”就适合投资。

1. Humans are not “hard wired” to invest

• “从情绪基本神经回路的生物设计来看,我们与生俱来的模式,适用于过去 5 万个世代的人类,而不是过去 500 个世代——更不是最近 5 个世代。塑造我们情绪的,是缓慢而执着的进化力量,它历经百万年才完成;最近 1 万年——尽管见证了人类文明的快速崛起和人口从 500 万暴增到 50 亿——却几乎没有在我们情绪的生物学模板上留下任何印记。”

• “In terms of biological design for the basic neural circuitry of emotion, what we are born with is what worked best for the last 50,000 human generations, not the last 500 generations — and certainly not the last five. The slow, deliberate forces of evolution that have shaped our emotions have done their work over the course of a million years; the last 10,000 years — despite having witnessed the rapid rise of human civilization and the explosion of the human population from five million to five billion — have left little imprint on our biological templates for emotional life.”

译者的注意事项提到本文涉及一位知名作者丹尼尔·戈尔曼,其著作《情商》已有统一译名,因此“Emotional Intelligence”译为“《情商》”,作为书名处理。

Daniel Goleman, Emotional Intelligence

丹尼尔·戈尔曼,《情商》

Daniel Goleman, Emotional Intelligence

2. 智人时间线
事件  发生时间  一天中的时刻
智人出现  200 万年前  凌晨 12:00
所有人类的共同祖先  18 万年前  晚上 9:50
2. Time Line of Homo Sapiens
   EVENT   WHEN   TIME OF DAY
   Homo Sapien appears   2,000,000 years ago   12:00 am
   Mother of all humans   180,000 years ago   9:50 pm

“Mitochondrial Eve”

“Mitochondrial Eve”

事件时间模拟 24 小时中的时刻
智人被驯化2 万年前晚上 11:46
阿拉伯数字体系(使数学运算成为可能)800 年前晚上 11:59:25
现代金融理论40 年前晚上 11:59:58
Domesticated homo sapien   20,000 years ago   11:46 pm
Arabic number system   800 years ago   11:59:25 pm
allows math to be done
Modern Finance Theory   40 years ago   11:59:58 pm

3. 有 4 种“直觉知识”。

3. There are 4 types of “intuitive knowledge”

• Language

• Language

• Psychology

• Psychology

理解他人的心智状态

– Understanding other people’s mental state

• Biology

• Biology

– 有生命的实体与无生命物体

– Living versus inanimate objects

——穿条纹睡衣的马 ≠ 斑马

– Horse in striped pajamas ≠ zebra

• Physics

• Physics

– 实物与思维概念遵循不同的规则体系。

– Physical objects have different set of rules than mental concepts

——稳固性、沉重感、惯性,都是深植于本能的。

– Solidity, gravity, inertia are hard wired

4. 情感包袱/弱点

4. Emotional baggage/foibles

• 人类喜欢成为群体的一部分——这让人感到舒适、安全,并且能带来认同感。

• humans love to be part of the group — its comforting, safe and offers confirmation

• 我们偏爱故事——大脑会为一个给定的情感反应凭空编造出原因(勒杜)。

• we love a story — the brain will actually make up causes for a given affect (LeDoux)

• 承诺升级——“一旦对某个行动方案做出承诺,高管往往会在资源分配上倾向于证明自己先前的选择是正确的,无论这些选择现在看起来是否合理。”

• escalation of commitment — “once committed to a course of action, executives often allocate resources in ways that justify their previous choice, whether or not they now appear valid.”

• 人类会受到信息呈现方式的影响

• humans are influenced by how information is presented

• 罗伯特·西奥迪尼所著《影响力:说服的力量》——承诺与一致 ⇒ 社会认同 ⇒ 稀缺性 ⇒ 互惠 ⇒ 权威 ⇒ 喜好

• Robert Cialdini — Influence: The Power of Persuasion ⇒ commitment and consistency ⇒ social proof ⇒ scarcity ⇒ reciprocity ⇒ authority ⇒ liking

5. 启发式与相关偏差

5. Heuristics and associated biases

人类是归纳推理而非演绎推理的动物。

• humans operate inductively, not deductively

• 这是一个复杂的世界——我们需要一些捷径、经验法则,来决定如何行事。

• it’s a complicated world — we need short-hands, rules of thumb, to determine behavior

这些经验法则(正式名称叫启发式)会导致偏见,进而削弱决策的质量。

• these rules of thumb, formally called heuristics, lead to biases that can undermine the quality of decisions

三个通用经验法则:

Three general heuristics:

1. 可得性(Availability):人们通过某个事件的事例或发生情况在记忆中容易被提取的程度,来评估该事件的频率、概率或可能的原因。

1. Availability Individuals assess the frequency, probability or likely causes of an event by the degree to which its instances or occurrences are readily available in memory.

2. 代表性

人们通常根据某一事件与自身对该类事件的固有印象的相似程度,来判断该事件发生的可能性。

2. Representativeness Individuals assess the likelihood of an event’s occurrence by the similarity of the occurrence to their stereotypes of similar occurrences.

3. 锚定与调整

个体在做出评估时,会先从一个初始值出发,再通过调整得出最终决策。

3. Anchoring and Adjustment Individuals make assessments by starting from an initial value and adjusting it to yield a final decision.

启发式偏见

Biases from Heuristics

1. 可得性依赖(availability ease of recall)——个体倾向于依据事件的生动性或发生近期性,将那些更容易从记忆中回想出来的事件判断为次数更多,而对于频率相同但不容易回想的事件则相反。

1. Availability ease of recall — individuals judge events that are more easily recalled from memory, based on vividness or recency, to be more numerous than events of equal frequency whose instances are less easily recalled.

可检索性(retrievability)——个体在评估事件发生频率时,会因自身记忆结构影响搜索过程而产生偏差。

retrievability — individuals are biased in their assessments of the frequency of events based on how their memory structures affect the search process

2. 代表性启发与均值回归——人们倾向于忽视极端事件在后续试验中往往会向均值回归这一事实。对样本规模不敏感——在评估样本信息的可靠性时,人们常常未能认识到样本规模所起的作用。

2. Representativeness regression to the mean — individuals tend to ignore the fact that extreme events tend to regress to the mean in subsequent trials insensitivity to sample size — individuals frequently fail to appreciate the role of the sample size in assessing the reliability of sample information

3. 锚定与调整不足——个体根据初始值对价值作出估计,但通常从这一“锚点”出发做出的调整并不充分。

3. Anchoring and Adjustment insufficient anchor adjustment — individuals make estimates for values based upon the initial value and typically make insufficient adjustments from this “anchor”

在确定最终价值时存在过度自信——当回答难度适中到极高的问题时,人们往往对自己的判断准确过度自信,这是“基于需求的幻觉”。

when establishing a final value overconfidence — individuals tend to be over confident of the infallibility of their judgments when answering moderately to extremely difficult questions “need based illusions”

• superiority

• superiority

• 乐观主义——低估坏结果发生的概率

• optimism — underestimate probability of a bad outcome

• 控制 — 相信自己能掌控结果。另一种偏差是确认陷阱 — 人们倾向于寻找印证自己想法的信息,而忽视那些相反的证据。

• control — believe they control outcomes Other Biases the confirmation trap — individuals tend to seek confirming information for what they think is true and neglect the search for disconformatory evidence

事后之明与知识的诅咒——在得知某一事件是否发生后,人们往往会高估自己原本预测出正确结果的程度。禀赋效应——人们对自己拥有的东西,其估值高于一件价值相等但自己不拥有的物品。

hindsight and the curse of knowledge — after finding out whether or not an event occurred, individuals tend to overestimate the degree to which they would have predicted the correct outcome endowment effect — people value what they possess higher than an object of equal value that they don’t possess

赢家之路——示范

winner’s course — demonstration

• anchor/consistency

• anchor/consistency

• 赢家“赢得”了奖项,却获得了一笔糟糕的交易。

• winner “wins” prize, gets a bad deal

• plot distribution

• plot distribution

Class VII

Class VII

I. Introduction

I. Introduction

Ⅱ.最后的话/课程总结(我希望你们从这门课中收获的东西)

II. Final Thoughts/Course Wrap-up (What I hope you gained from the course)

A. 具有较长保质期的阅读材料和讲座笔记

A. Readings and lecture notes with an extended shelf life

定期重读这些材料和笔记,你每读一遍,就能理解得更深一层。

• review the reading and notes periodically, they will make more sense each time

B. Course Framework

B. Course Framework

1. Capital Markets

1. Capital Markets

• 承认运气在资金管理和选股过程中所扮演的角色。

• acknowledge the role of luck in the money management/stock picking process

充分理解独立错误(果冻豆、奥斯卡奖)的作用。

• understand the role of independent errors (jelly bean, academy awards)

• 理解基金经理的历史记录 → 75% 的人在扣除成本和费用后表现不及基准。

• understand the established record of money managers ⇒ 75% underperform after costs and fees

• 聚焦正确的驱动因素,强调思路清晰——不要被商业媒体和错误的因果关系所迷惑。

• focus on the right drivers, emphasizing clarity of thought ⇒ don’t get fooled by the business press and faulty causality

• 要明白,金融理论的终章还远未写成 ⇒ 你在哥伦比亚商学院学到的关于有效性和风险的理论,可能会被复杂适应系统所取代 ⇒ 复杂适应系统框架已经是更优的描述性模型 ⇒ 复杂适应系统的这场变革,并非由经济学家引领。

• understand that the final chapter has not been written in finance theory ⇒ what you have learned at CBS regarding efficiency, risk may be superseded by complex adaptive system ⇒ complex adaptive system framework is already a better descriptive model ⇒ complex adaptive system charge has not been led by economists

2. Valuation

2. Valuation

• 估值本身并不能构成竞争优势——你无法通过“比别人算得更准”来战胜市场——估值是过程中一个关键环节,但旅程比终点更重要——把估值算对固然重要,但更重要的是形成“异见认知”(variant perception)。

• valuation in and of itself cannot be a competitive advantage ⇒ you can’t “out value” the world ⇒ valuation is a key part of the process, but the journey is more important than the destination ⇒ its important to get valuation right, but its not as important as developing a “variant perception”

• 我们审视了多种估值方法,发现 DCF(现金流折现法)最能厘清价值创造的来源 ⇒ 市盈率(P/E)和现金流倍数并非估值方法,而是估值的速记符号 ⇒ 用市盈率的投资者并非傻瓜,用 DCF 的投资者也不是天才;要认识到,人们使用市盈率是基于(有用或随意的)经验积累,将其当作一种启发式工具。

• we reviewed different valuation techniques and found that the DCF best sorted out the sources of value creation ⇒ P/E’s and cash flow multiples are not valuation methods, they are shorthands for valuation ⇒ investors that use P/E’s aren’t dummies, investors that use DCF aren’t geniuses; recognize that people use P/E as a heuristic, based on (useful or arbitrary) accumulated experience

• 估值是理解预期的绝佳工具 ⇒ 理解共识观点 ⇒ 理解你自己的观点 ⇒ 通过独立思考,判断这些看法是否存在差异

• valuation is a great tool for understanding expectations ⇒ understand the consensus view ⇒ understand your view ⇒ determine, with independent thinking, whether or not these views differ

• “安全边际”意味着你持有不同看法,而且你判断正确的概率很高 ⇒ 但总存在判断失误的风险 ⇒ 你希望胜算站在你这边(可以想象一个赌博的类比)。

• “margin of safety” means you have a different view and that the probability of you being right is high ⇒ there is always the risk you are wrong ⇒ you want the odds in your favor (think of a gambling analogy)

3. Strategy Assessment

3. Strategy Assessment

安全分析中最关键的因素,句号。

• the most critical element of security analysis, period

• 理解这家公司的业务模式(这家公司到底做什么?)⇒ 理解运营层面的投资资本回报率(ROIC)⇒ 理解增长机会

• understand the business proposition (what does this one company do?) ⇒ understand ROIC of operations ⇒ understand opportunities to grow

• 行业结构/竞争地位/竞争优势 ⇒ 充实该过程的每一个要素。

• industry structure/competitive position/competitive advantage ⇒ flesh out each element of the process

• 批判性地评估管理层——他们有没有一套战略?

• critically evaluate management ⇒ do they have a strategy?

他们能执行这个战略吗?

⇒ can they execute the strategy?

他们的资本配置能力如何?

⇒ how are their capital allocation skills?

4. 决策理论/心理学

4. Decision making theory/psychology

我们的认知构造并不适合投资——这是一句老生常谈。

• our cognitive makeup is not geared toward investing - this is a truism

• 理解我们多少都共有的那些缺陷——非理性地加大承诺投入、坚持一致性胜过追求正确、对达成结果过度自信、过分依赖随手可得的信息、以及锚定效应(即判断时过度受最初信息影响)。

• understand the shortcomings we all share to some degree ⇒ irrationally escalating commitments ⇒ consistency versus correctness ⇒ overconfidence in attaining outcomes ⇒ relying too much on readily available information ⇒ anchoring your judgments

专注于减少你的错误。

• focus on minimizing your errors

C. Professionals

C. Professionals

D. Presentations

D. Presentations

E. Thank you!

E. Thank you!

Jar Auction

Jar Auction

猜猜罐子里有多少钱。

1. Guess how much money is contained in the jar.

_______________________

_______________________

2. 对罐子里的金额出价。

2. Make a bid for the amount in the jar.

________________________

________________________