多元思维的重要性:为何圣塔菲研究所能让你成为更优秀的投资者
LEGG MASON CAPITAL MANAGEMENT
LEGG MASON CAPITAL MANAGEMENT
January 16, 2007
January 16, 2007
迈克尔·J·莫布森:多元思维的重要性——为什么圣塔菲研究所能让你成为更好的投资者
Michael J. Mauboussin The Importance of Diverse Thinking Why the Santa Fe Institute Can Make You a Better Investor
你必须掌握各主要学科中的大思想,并习惯性地运用它们——全部大思想,而不仅仅是少数几个。大多数人只受过一种模型的训练……然后用一种方法尝试解决所有问题……这是一种处理问题的愚蠢方式。
You must know the big ideas in the big disciplines and use them routinely—all of them, not just a few. Most people are trained in one model . . . and try to solve all problems in one way . . . This is a dumb way of handling problems.
查理·芒格《穷查理宝典》第 1 章
Charlie Munger Poor Charlie's Almanack 1
mmauboussin @ lmcm.com
mmauboussin @ lmcm.com
我们被问得最多的问题大概是:所有这些非传统的材料,是如何帮助你们成为更好的投资者的?
• Probably the question most frequently posed of us is: how does all of this non-traditional material help make you better investors?
• 多样性逻辑为个人提供了多样化的视角、启发式方法和解读方式,使他们在解决难题时比仅掌握有限工具的聪明个体表现更出色。
• The logic of diversity provides individuals with a diversity of perspectives, heuristics, and interpretations to solve hard problems better than smart individuals with limited tools.
• 研究表明,狐狸型的人——即对很多领域都略知一二的人——长期来看比刺猬型的人——即只精通某一件事的人——能做出更准确的预测。
• Research shows foxes—people with a little knowledge of a lot of topics—make better predictions over time than hedgehogs—people who know one big thing.
• 我们从投资者角度,举几个具体例子来说明观点多样性为何能提供有益视角。
• We provide some specific examples of where idea diversity offers a useful perspective from an investor’s standpoint.
书呆子还是死路一条?
A Wonk or You’re Sunk?
从比尔·米勒往下,整个 LMCM 都被认为是一个“更像某种学术飞地或书呆子之家”的组织,而非“标准的资产管理公司”。² 投资团队通过讨论、阅读和会议,将时间分配到通常被视为常规金融与投资领域之外的课题上。尤其是圣塔菲研究所——一个致力于研究复杂系统的多学科研究机构——在激发我们的思考方面扮演着关键角色。
From Bill Miller on down, LMCM is known as an organization “more like some sort of academic enclave or wonk house” than “a standard-issue money management firm.” 2 The investment team allocates time—through discussion, reading, and conferences—to topics typically considered outside the normal finance and investing realm. In particular, the Santa Fe Institute, a multi-disciplinary research institute dedicated to the study of complex systems, plays a prime role in stimulating our thinking.
这一切引出了一个可能是我们最常被问及的问题:所有这些到底如何帮助你们成为更优秀的投资者?
All of this prompts what is probably the question most frequently posed of us: How does all of this stuff help make you better investors?
本文将通过审视多样性理论、持续准确预测所需的证据,以及我们如何运用多元思维看待常见投资问题的一些实例,来尝试回答这个问题。
This essay will try to answer the question by looking at the theory of diversity, evidence of what it takes to consistently predict well, and some examples of how we use diverse ideas to view common investment problems.
我们首先要承认,实现超额收益是一个难题。市场是复杂的;商业格局不断变化,信息丰富却往往模糊不清,事实与猜测还需经过巨大的心理滤镜过滤。挑战在于获得洞察力,一种他人不具备的优势。
We should start by acknowledging that delivering excess returns is a hard problem. Markets are complex; the business landscape is ever changing, information is abundant but often ambiguous, and fact and conjecture pass through a huge human psychological filter. The challenge is to gain insight, an edge others don’t share. 3
显而易见的是,如果你的信息输入和别人一模一样,你几乎不可能获得洞察。许多信息来源——大众商业媒体、公司披露资料、分析师报告——都是必要的,但不足以让你形成优势。更重要的是以不同于且优于其他投资者的方式去解读信息。获得优势需要大量工作:阅读、思考,以及独立思考的能力。
To state the obvious, it’s unlikely you will gain insight if your inputs are identical to everyone else’s. Many information sources—the popular business press, company disclosures, and analyst reports—are necessary but not sufficient for developing an edge. More important is interpreting the information in a way that’s different, and better, than other investors. Gaining an edge requires a lot of work: reading, thinking, and intellectual independence.
多元化经营对商业有利这个说法,已经成了陈词滥调,这真可惜。
The notion that diversity is good for business has become a cliché, and that’s too bad.
理解多样性何时有效、为何有效(以及它并非总是有效),与认识到它能带来什么同样至关重要。因此,我们先简要探讨多样性如何提升解决难题的能力。社会科学家如今已证明了多样性的价值,表明它不再是一个软性概念,而是一种真实且强大的问题解决方案。
Understanding when and why diversity works (and that it doesn’t always work) is as crucial as appreciating what it offers. So we’ll start with a quick discussion of how diversity leads to a better ability to solve hard problems. Social scientists have now demonstrated diversity’s value, showing it’s no longer a soft concept but a real and powerful approach to problem solving.
赢得十五点游戏
Winning the Sum-to-Fifteen Game
如果你想知道视角的力量有多大,不妨试试“凑十五”游戏。这个游戏由经济学家赫伯特·西蒙设计,规则很简单。桌面上摆好九张牌,分别标着数字 1 到 9,牌面朝上。两名玩家轮流选牌,目标是手中恰好有三张牌,加起来等于 15。如果你从没玩过这个游戏,试一下。或者邀请几位同事一起玩,仔细观察他们你来我往的过程。
If you want to see the power of perspective, try playing the sum-to-fifteen game. Conceived by economist Herb Simon, the rules are simple. You lay nine cards, numbered one through nine, on a table face up. Two players alternate selecting cards with an objective to hold exactly three cards that add up to fifteen. If you’ve never played the game before, try it. Or offer to host it for some colleagues and watch carefully as they go back and forth.
十五点游戏难度适中,因为你的脑子里既要实时记住自己的数字总和,也要记住对手的数字总和。你还得兼顾进攻——拿到三张加起来等于十五的牌,同时也要防守——防止对手同样做到这一点。很多时候,当对手在数字中纠缠不清时,一方就能获胜。
The sum-to-fifteen game is moderately hard, because you need to keep in your head a running total of your numbers as well as those of your opponent. You also have to think offensively, getting three cards that add up to fifteen, as well as defensively, preventing your opponent from doing the same. Not infrequently, one person will win the game as their opponent gets tangled in the numbers.
现在我们来介绍一个魔术方阵,它能提供一个视角,让这个游戏变得容易得多。以下是这个游戏的魔术方阵:
Now we introduce a magic square that provides a perspective that makes the game much easier to play. Here is a magic square for this game:
8 3 4 1 5 9 6 7 2
8 3 4 1 5 9 6 7 2
如果你纵向、横向或斜向地看这些数字,会发现它们加起来都是 15。突然间,这个游戏变得非常简单:它就是童年最爱的井字棋。一旦你意识到这一点,
Note the numbers sum to fifteen if you look at them vertically, horizontally, or diagonally. All of a sudden, the game becomes very easy: it’s the childhood favorite, tic-tac-toe. Once you perceive
这个游戏就像是井字棋,赢要容易得多,平局应该是最差的情况,而输棋嘛,是无论如何都说不过去的。
the game as tic-tac-toe, winning is much easier, a tie should be a worst case scenario, and losing is, well, inexcusable.
斯科特·佩奇在《差异:多元化如何造就更好的群体、公司、学校与社会》一书中,用“和为十五”游戏作为案例,阐释了一个更广泛的论点:在特定条件下,多元化为何比能力更胜一筹。⁴ 近年来,多元化已成为热门话题,但大多数讨论都围绕社会身份层面——性别、种族、民族。
Scott Page’s book, The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies, describes the sum-to-fifteen game as part of a broader case of why diversity trumps ability under specific conditions. 4 Diversity has become a hot topic in recent years, but most of the discussion has surrounded social identity diversity—gender, race, ethnicity.
佩奇细致且严谨地展示了,多元视角、启发式思维和不同诠释如何带来更好的集体问题解决与预测能力。
Page carefully and rigorously shows how diverse perspectives, heuristics, and interpretations lead to better collective problem solving and prediction capabilities.
你可以从两个层面来理解多样性。第一个是群体层面——团队、部门、组织。在这种情况下,每个个体都为多样性做出贡献,思考每个人能带来什么、他们如何相处,至关重要。第二个是个人层面,也就是你心智模型的多样性。这涉及你拥有多少种解决问题的方法。
You can consider diversity on two levels. The first is for groups—teams, units, organizations. In this case, the individuals all contribute to diversity, and thinking about what each individual brings to the table and how they get along is essential. The second is on an individual level, or the diversity of your mental models. This addresses how many approaches you have to solve problems. 5
用最简单的话说,多元化之所以有效,是因为它提供了大量解决难题的工具,这增加了其中一种工具(或几种工具的组合)能够奏效的概率。对于任何一个给定的问题,你脑子里或许有正确的工具。但如果你的问题困难且多样化,而你手头可用的工具数量又有限,那么你很可能会在找到解决问题的优质方法上遇到困难。
In too-simple terms, diversity works because it provides lots of tools to solve a hard problem, increasing the likelihood one of the tools (or some tools in combination) will be effective. For any given problem, you may have the right tool in your head. But if your problems are hard and varied, and the number of tools at your disposal is limited, chances are you will struggle to find quality approaches to your problem.
虽然佩奇提供了现实中多元化运作的实例,但他最大的贡献在于多元化的逻辑。他指出,在条件合适的情况下,多元化不仅是锦上添花,更是找到最优解决方案的必需。正如他所写的,他的“多元化优于能力”定理“绝非一个十年后可能成立也可能不成立的比喻或花哨的实证轶事”。
While Page provides real-world examples of diversity in action, his greatest contribution is the logic of diversity. He shows that when the conditions are right, diversity is not simply nice to have, but is necessary in order to find optimal solutions. His diversity trumps ability theorem is, as he writes, “no mere metaphor or cute empirical anecdote that may or may not be true ten years from
现在。这是一个逻辑上的真理。’
now. It’s a logical truth.” 6
十五点游戏是一种有趣且易懂的方式,用来阐明一个更重要的道理:你解决一个问题的方法越多,就越有可能成功。如果你和所有人拥有的工具一模一样——同样的商学院教育、同样的电视频道、同样的华尔街研究报告——那你几乎不可能获得独到见解。
The sum-to-fifteen game is a fun and accessible way to make a much larger point: the more ways you have to solve a problem, the more successful you’re likely to be. And if you have the identical tools as everyone else—the same business school education, TV channels, Wall Street research—you are very unlikely to gain insight.
你是狐狸吗?
Are You Foxy?
尽管佩奇关于多元化的论证在逻辑上无懈可击,你可能会问:在投资者面临的类似任务——预测复杂系统的结果上,是否有实际证据证明多元化的价值?答案是肯定的,而且声音响亮。这一证据来自菲尔·泰特洛克在其著作《专家政治判断》中总结的卓越研究成果。⁷ 每位知情公民都应当了解泰特洛克的发现。
While Page’s case for diversity is logically tight, you might ask whether there’s actual evidence for the value of diversity in tasks similar to what investors face: predicting the outcomes of complex systems. The answer is a resounding yes, and comes from Phil Tetlock’s remarkable research summarized in his book, Expert Political Judgment. 7 Every informed citizen should be aware of Tetlock’s findings.
我们的社会往往对专家推崇备至。我们在电视上看他们,向他们寻求指导,听从他们的建议。但专家的预测到底有多准呢?泰特洛克请了近 300 位专家,让他们在近二十年的时间里实实在在地做出了成千上万次预测。这些都是关乎政治和经济结果的棘手预测——与投资者所面对的那类问题如出一辙。
Our society tends to hold experts in high esteem. We watch them on TV, seek their counsel, and defer to their advice. But how good are the predictions of experts, really? Tetlock asked nearly 300 experts to make literally tens of thousands of predictions over nearly two decades. These were difficult predictions related to political and economic outcomes—similar to the types of problems investors tackle.
结果并不亮眼。专家预测者在统计简单模型上的表现几乎没有提升,甚至可能还不如。更甚的是,当泰洛克用他们糟糕的预测准确性来质问这些专家时,他们就像所有人一样,开始为自己的观点辩护。泰洛克没有详细描述专家意见汇总后会发生什么,但他的研究显然表明,当问题棘手时,那种被定义为专业能力的东西,并不会带来好的预测。
The results were unimpressive. Expert forecasters improved little, if at all, on simple statistical models. Further, when Tetlock confronted the experts with their poor predicting acuity, they went about justifying their views just like everyone else does. Tetlock doesn’t describe in detail what happens when the expert opinions are aggregated, but his research certainly shows that ability, defined as expertise, does not lead to good predictions when the problems are hard.
拆解数据后,泰特洛克发现,虽然专家预测的整体表现不佳,但其中一些人的预测优于另一些人。决定预测能力的关键,不在于预测者是谁或他们相信什么,而在于他们如何思考。借用阿尔基洛科斯(经由以赛亚·伯林)的一个比喻:
Decomposing the data, Tetlock found that while expert predictions were poor overall, some were better than others. What mattered in predictive ability was not who the people were or what they believed, but rather how they thought. Using a metaphor from Archilochus (via Isaiah Berlin),
泰特洛克将专家分为刺猬型和狐狸型。刺猬只知道一件大事,并试图用这一件事来解释他们遇到的一切。狐狸则相反,往往对很多事情都略知一二,面对复杂问题不会固守单一的解释。
Tetlock segregated the experts into hedgehogs and foxes. Hedgehogs know one big thing, and extend the explanatory reach of that thing to everything they encounter. Foxes, in contrast, tend to know a little about a lot, and are not wedded to a single explanation for complex problems.
泰特洛克的两个发现特别相关。第一个是媒体曝光与糟糕预测之间的关联性。泰特洛克指出:“知名度更高的预测者——那些更有可能被媒体追捧的人——比他们低调的同行校准程度更低。”⁸ 这项研究为警惕广播电视上的评论家们提供了又一个理由。
Two of Tetlock’s discoveries are particularly relevant. The first is a correlation between media contact and poor predictions. Tetlock notes that “better-known forecasters—those more likely to be fêted by the media—were less calibrated than their lower-profile colleagues.” 8 The research provides yet another reason to be wary of the radio and television talking heads.
第二,泰特洛克发现,狐狸型预测者通常比刺猬型更准确。他写道:
Second, Tetlock found foxes tend to be better predictors than hedgehogs. He writes:
高分选手看起来像狐狸:他们知道许多小事情(行当里的诀窍),对宏大叙事持怀疑态度,不把解释和预测看作演绎练习,而是看作灵活“临场发挥”的练习,需要把来自不同来源的信息拼凑起来,而且对自己的预测能力相当不自信。
High scorers look like foxes: thinkers who know many small things (tricks of their trade), are skeptical of grand schemes, see explanation and prediction not as deductive exercises but rather exercises in flexible “ad hocery” that require stitching together diverse sources of information, and are rather diffident about their own forecasting prowess. 9
借用佩奇(Page)的比喻,我们可以说,刺猬工具箱里只有一种强力工具,而狐狸则有多种工具。诚然,刺猬解决某些问题十分出色——它们确实能获得那 15 分钟的声名——但随着时间推移,尤其是在环境变化时,它们的预测能力就比不上狐狸了。泰特洛克(Tetlock)的研究为多样性的力量提供了学术证据。
Borrowing from Page’s metaphor, we can say that hedgehogs have one power tool while foxes have many tools in their toolbox. Of course, hedgehogs solve certain problems brilliantly—they certainly get their 15 minutes of fame—but don’t predict as well over time as the foxes do, especially as conditions change. Tetlock’s research provides scholarly evidence of diversity’s power.
领导力研究也得出了支持多样性重要性的结论。学者们提出,预测领导力成功的最佳方式是使用各预测因素的加权组合。但在这些预测因素中,学习敏捷性脱颖而出,是最好的那一个。
Leadership research also offers conclusions supporting the significance of diversity. Scholars suggest the best way to forecast leadership success is to use a weighted combination of predictors. But one of these predictors, learning agility, stands above the rest as the best. 10
学习敏捷力的定义很多,但通常包括批判性思维,即仔细审视问题并建立新联系的能力;求知欲,即为了提升效能而获取新技能的热情;以及应对新情况,即在首次或不同条件下依然高效表现的能力。
Learning agility has many definitions, but generally includes critical thinking, an ability to examine a problem carefully and make fresh connections; eagerness to learn, a desire to gain new competencies in order to be effective; and coping with novelty, or an ability to perform effectively under first-time or different conditions.
现在我们能回答“这些东西对你有什么用”这个问题了。简单来说,认知多样性提供了一个庞大的工具集,用来解决复杂问题。如果你的工具和别人没什么两样,你就没有理由相信自己能持续地超越对手。
We can now answer the “how does this stuff help you” question. Simply stated, cognitive diversity produces a large tool set to solve complex problems. If your tools are no different than everyone else’s, you have no foundation for believing you can systematically outperform.
现在来看几个实际案例,说明圣塔菲研究所启发的思维方式如何为投资难题提供了洞见。
We now turn to a handful of practical examples of how Santa Fe Institute-inspired thinking has offered insight into an investing problem.
集体的智慧与奇思
The Wisdom and Whims of the Collective
有效市场假说自 20 世纪 60 年代末以来一直是金融理论的基石之一。该假说认为,证券价格反映了所有可得信息,因此表明没有投资者能够持续获得超额回报。11 几十年来积累的大量证据确实证实,大多数主动型基金经理长期来看跑不赢被动指数。12
The efficient market hypothesis has been one of the bedrocks of finance theory since the late 1960s. The hypothesis holds that security prices reflect all available information, and hence suggests no investor can systematically generate excess returns. 11 The overwhelming evidence, gathered over decades, indeed confirms that most active managers underperform passive indexes over time. 12
市场有效性对主动型投资经理来说是一个极其重要的课题。如果对市场为什么会有效或无效、如何有效或无效没有清晰的理解,投资者就没有建立投资策略的基础。然而,真正认真思考市场有效性的投资者寥寥无几,大多数人想当然地认为市场是无效的。
Market efficiency is a very important topic for active investment managers. Without a clear understanding of how and why markets are efficient or inefficient, investors have no foundation for establishing an investment strategy. Still, very few investors think carefully about market efficiency, and most take inefficiency for granted.
有三种基本途径可以实现市场效率。第一种假设投资者是理性的,这意味着当新信息出现时,他们会正确更新自己的信念,并根据预期效用理论做出恰当的选择。第二种放宽了“所有投资者都是理性的”这一假设,转而依赖于一小部分理性的投资者,他们运用
There are three basic ways to get to market efficiency. 13 The first assumes that investors are rational, which means they correctly update their beliefs when new information is revealed and make appropriate choices given expected utility theory. 14 The second relaxes the assumption that all investors are rational, and instead hinges on a small set of rational investors who use
套利来消除定价错误。最后一种方式依赖于众多独立投资者之间的相互作用与集体汇聚。这条通往市场效率的路径,通俗地被称为“群体的智慧”,是复杂适应性系统的一个例证。15
arbitrage to remove pricing errors. The final approach relies on the interaction and aggregation of many independent investors. This route to efficiency, colloquially known as the wisdom of crowds, is an example of a complex adaptive system. 15
金融领域几乎所有的模型都源自前两种思路。例如,均值-方差效率(投资者以线性方式权衡风险与回报)就是基于投资者理性。如果你曾以非贬义的口吻说起过阿尔法或贝塔,那你就是在使用理性代理人思路。套利思路构成了包括布莱克-舒尔斯模型在内的大多数期权定价模型的核心。理性代理人和套利模型是金融经济学家工具箱中的主流工具。群体智慧思路得到的关注有限,在某些情况下甚至被完全排斥。
Nearly all of the models in finance emanate from one of the first two approaches. For example, mean-variance efficiency, where investors trade off risk and reward in a linear fashion, is based on investor rationality. If you’ve ever uttered alpha or beta in a non-disparaging way, you’ve used the rational agent approach. The arbitrage approach lies at the core of most options pricing models, including Black-Scholes. The rational agent and arbitrage models are the dominant tools in the financial economist’s toolbox. The wisdom of crowds approach has received limited attention and, in some cases, complete dismissal. 16
科学家检验一项理论的有效性,靠的是判断其假设的合理性以及预测的准确性。按照这两条标准,“理性人”模型和套利模型都已伤痕累累。在这两种模型里,建模者先设定了“投资者理性”这一机制,然后所有结果都从这个机制推导出来。就算常识和亲身经历还不够令人信服,心理学家的研究也已确凿无疑地证明:投资者的行为,离理性的理想状态相去甚远。
Scientists test a theory’s validity by judging the plausibility of its assumptions and the accuracy of its predictions. By these measures, the rational agent and arbitrage models are wounded. In both cases, modelers assume the mechanism, investor rationality, which allows for the results. If common sense and experience are not enough, psychologists have conclusively demonstrated that investor behavior deviates meaningfully from the rational ideal.
更棘手的是,这些模型生成的预测与我们在市场上观察到的结果之间存在重大差距。这些工具无疑推动了我们的知识进步,且具有数学上可处理的优势,但在解释现实世界方面仍然存在严重局限。
More nettlesome, there are major gaps between the predictions these models generate and the results we see in markets. These tools have undoubtedly advanced our knowledge, and have the advantage of being mathematically tractable. But they remain severely limited in explaining the real world.
自圣塔菲研究所成立以来,其持续研究的一个主题是复杂适应性系统(CAS)。17 位圣塔菲研究所的科学家在识别这些系统的显著特征时走在前列,并思考了不同学科之间的相似性与差异性。复杂适应性系统往往具有一些共同特征:
A consistent theme at the Santa Fe Institute since its founding has been the study of complex adaptive systems (CAS). 17 Santa Fe Institute scientists were early in identifying the salient features of these systems and considering the similarities and differences across disciplines. CAS tend to have common characteristics:
由个体代理(如投资者、蚂蚁、神经元)构成,每个代理都拥有不断演化的决策规则。
• Composed of individual agents (e.g., investors, ants, neurons) that have evolving decision rules.
• 一个聚合机制(例如,股票交易所、信息素轨迹、突触连接),用于捕捉各个主体之间的交互关系。
• An aggregation mechanism (e.g., stock exchange, pheromone trails, synaptic connections) that captures the interaction between the agents.
• 涌现出一个规模更大的系统,它具备与各部分之和截然不同的特征(例如股市、蚁群、心智)。
• Emergence of a larger scale system that has features distinct from the sum of the parts (e.g., stock market, ant colony, mind).
复杂适应系统的一个关键特征是缺乏可加性:你无法通过累加各部件来理解整体。你可以拆解大多数机械系统,识别每个零件的作用,再重新组装起来,因果关系一目了然。但复杂适应系统绝非如此——系统由个体主体间的相互作用涌现而生。正如你无法通过采访一只蚂蚁来洞悉蚁群的动态,没有哪个投资者能独自解释股市的运行机制。
One crucial feature of CAS is the lack of additivity: you can’t understand the whole by adding up the parts. You can take most mechanical systems apart, identify the role of each piece, and reassemble the system. Cause and effect are transparent. Not so with CAS; the system emerges from the interaction of the individual agents. Just as you can’t divine the dynamics of an ant colony by interviewing an ant, no individual investor can explain the stock market’s workings.
要让一个复杂适应系统(CAS)有效解决问题,必须具备某些条件,包括主体的多样性、汇总信息的机制,以及某种激励机制。请注意,这些条件与 Page 的框架高度吻合。用市场的语言来说,当这些条件具备时,市场往往趋于有效——也就是说,它们能够反映可获得的信息,并且不会持续提供获取超额收益的机会。
Certain conditions must prevail for a CAS to solve a problem effectively, including agent diversity, a mechanism to aggregate information, and some incentive. Note these conditions fit closely with Page’s framework. In market language, when these conditions prevail, markets tend to be efficient in the sense they reflect available information and do not offer opportunities for systematic excess returns.
反之,当上述条件中有一条或多条被违反时,市场就可能——也确实会——变得无效率。最可能被违反的条件莫过于多样性。人类是天生的模仿者,投资者有时会同步行动,从而引发剧烈的过度行为。18 因此,这一方法能够根据具体条件清晰地揭示出效率状态。经济学家已经通过基于代理的模型验证了这些结论。19
Conversely, when one or more of the conditions are violated, markets can and do become inefficient. By far the most likely condition to be violated is diversity. Humans are natural imitators, and periodically investors synchronize their behavior in a way that leads to sharp excesses. 18 So this approach readily demonstrates efficiency regimes, based on specific conditions. Economists have confirmed these findings using agent-based models. 19
为什么将股市视为复杂适应系统要优于另外两种方法?首先,这一框架背后的假设要切合实际得多。市场具有极大的多样性:长线和短线视角、基本面与技术分析并存。
Why is viewing the stock market as a complex adaptive system better than the other two approaches? First, the assumptions underlying the framework are much more realistic. The market has lots of diversity: long- and short-term horizons, fundamental and technical analysis,
增长与价值倾向。我们不必假设所有人都是理性的,但这种方法却能够从容地容纳理性。
growth and value bents. We need not assume anyone is rational, yet the approach comfortably accommodates rationality.
第二,尽管一个复杂适应系统(CAS)并不能做出具体的预测,但这个系统的行为与我们在市场中实际观察到的情况是吻合的。标准金融理论面临的最大挑战之一,就是解释大规模事件——比如繁荣与崩盘——的存在。用均值-方差统计来推算,1987 年的崩盘几乎是不可能发生的事。相比之下,复杂适应系统的视角则允许出现这种偶发性的、大规模的市场波动。
Second, although a CAS doesn’t make specific predictions, the system behavior is consistent with what we see empirically in markets. One of the greatest challenges in standard finance theory is explaining the presence of large events—booms and crashes. Applying mean-variance statistics suggests the crash of 1987 was effectively impossible. In contrast, a CAS approach allows for episodic, large-scale moves.
最后,复杂适应系统(CAS)理论明确指出了市场在哪些条件或环境下可能正确或犯错。一个合理的默认假设是,群体智慧的条件通常占据主导。但当多样性崩溃发生时,就可能创造有吸引力的投资机会。然而,要利用这些机会,必须跨越心理和组织两方面的障碍,而这是大多数投资者无法做到的。
Finally, the CAS approach specifies conditions, or circumstances, when markets are likely to get it right or wrong. A reasonable default assumption is the wisdom of crowds conditions prevail. But when diversity breakdowns occur, they can create attractive investment opportunities. Taking advantage of these opportunities, however, requires clearing both psychological and organizational hurdles, which most investors are unable to do. 20
将市场理解为复杂适应系统(CAS)提供了一种非传统但强有力的视角。这个框架具体说明了市场在何种条件下有效运转,又在何时失灵。由于复杂适应系统存在于众多领域,我们拥有不同的背景来理解它们的运作方式并获得洞见。
Understanding markets as a CAS provides a non-traditional but robust perspective. 21 The framework makes concrete conditions under which markets operate efficiently and when they break down. Since CAS are found in many domains, we have varying contexts to gain perspective and insight into how they work.
连接网络理论。
Connecting to Network Theory
许多价值投资者,特别是沃伦·巴菲特,因认为科技行业缺乏可预测性而拒绝向其配置资本。22 巴菲特曾很有说服力地谈到投资者识别并坚守自己能力圈的重要性,这无疑是明智的建议。但巴菲特只声称科技投资不在他的能力圈内,并未排除某些投资者可能具备洞察力的可能性。
Many value investors, most notably Warren Buffett, disavow allocating capital to the technology sector because of the perceived lack of predictability. 22 Buffett has spoken persuasively about the importance of investors identifying and staying within their circle of competence, undoubtedly sound advice. But Buffett only claims that technology investing is not within his circle of competence, and leaves open the possibility some investors can have insight.
技术市场有一个引人入胜的特点:虽然单个产品往往生命周期很短,但有些公司却能积累并维持极高的市场份额。在许多消费品市场中,拥有强大竞争地位的领先企业,其市场份额通常在 30% 到 50% 之间。想想可口可乐、耐克和安海斯-布希。相比之下,在某些技术领域,市场份额的分布则要悬殊得多;市场领导者往往占有 90% 甚至更高的市场份额(比如微软在操作系统领域、eBay 在拍卖领域)。有没有一种视角可以帮助我们理解,为什么市场份额会有如此巨大的差异?
One intriguing feature of technology markets is while individual products tend to have short life cycles, some companies gather and maintain very high market shares. In many consumer-product markets, leading companies with strong competitive positions have market shares in the 30 to 50 percent range. Think Coca-Cola, Nike, and Anheuser Busch. In contrast, in some technology sectors the market shares are much more skewed; market leaders often have 90 percent or more of the market (Microsoft in operating systems, eBay in auctions). Is there a perspective that can help us understand why market shares differ so much?
微观经济学的一个基本支柱是,竞争力量会确保公司的资本回报率随着时间推移回归其资本成本。研究人员反复证明了回报递减的现象²³。然而,历史上和现实中都存在回报递增的案例²⁴。尽管经济学家很早就认识到回报递增——亚当·斯密的制针厂就是一个早期例子——但直到最近,这一概念在很大程度上仍被主流经济学家掩盖²⁵。
One of the pillars of microeconomics is that competitive forces assure that a company’s return on capital migrates back toward its cost of capital over time. Researchers have repeatedly documented decreasing returns. 23 Yet there have been and are cases of increasing returns. 24 While economists have recognized increasing returns for a long time—Adam Smith’s pin factory is one early example—the concept was largely swept under the rug by mainstream economists until fairly recently. 25
W. Brian Arthur 从圣塔菲研究所(Santa Fe Institute)早期就参与其中,一直是最引人注目也最直言不讳地强调收益递增重要性的经济学家之一。26 Arthur 的研究涉及多个领域,但由网络效应带来的收益递增最受关注。当一种商品或服务的价值随着使用人数增加而上升时,就存在网络效应。电话系统是一个经典例子:用电话的人越多,整个网络的价值就越大。
W. Brian Arthur, involved with the Santa Fe Institute from its early days, has been one of the more visible and vocal economists to highlight the importance of increasing returns. 26 Arthur’s work has covered a number of areas, but increasing returns as a result of network effects has garnered the most attention. A network effect exists when the value of a good or service increases as more people use the good or service. A canonical example is a phone system; the more people with phones, the more valuable the whole network.
当网络效应足够强大时,通常只有一个网络会成为主导者。尽管多个网络常常会争夺领导地位,但正反馈机制保证了最终只会有一个胜出者。经典例子包括 QWERTY 键盘、录像带领域的 VHS 制式,以及微处理器领域的英特尔。网络理论领域的多位顶尖学者——包括邓肯·瓦茨、马克·纽曼和史蒂芬·斯托加茨——都与圣塔菲研究所有关联。
When network effects are strong, one network often emerges as dominant. Even though multiple networks often compete for leadership, positive feedback assures that one wins. Classic illustrations include the QWERTY keyboard, VHS in video cassettes, and Intel in microprocessors. A number of leading thinkers in network theory, including Duncan Watts, Mark Newman, and Steven Strogatz, are affiliated with the Santa Fe Institute.
大多数投资者都听说过网络效应,但他们在运用这一概念时却过于随意。
Most investors are aware of network effects, but are far too casual in applying the concept.
具体来说,运用网络理论进行投资,核心问题有三个。第一个是清晰理解网络分类,特别是哪些情况下网络效应可能非常强大。投资者常常不恰当地引用网络效应。
Specifically, three issues are central to employing network theories to investing. The first is a clear-cut understanding of network taxonomy, and in particular where network effects are likely to be robust. Investors often inappropriately invoke network effects.
第二,网络效应如何转化为价值创造的动力:销售增长、利润率、风险以及可持续竞争优势(最后一项是巴菲特最关心的问题)。当网络效应站稳脚跟后,这些价值驱动因素会联合作用,推动投入资本回报率持续上升、风险不断降低。
Second is how network effects translate into the drivers of value creation: sales growth, margins, risk, and sustainable competitive advantage (the last being Buffett’s prime concern). When network effects take hold, these value drivers combine to drive rising returns on invested capital and lower risk.
最后一个问题是网络的形成与扩散,这一领域大量借鉴了流行病学和社会学。对网络形成的理解能让投资者比市场更早地预判增长率的变化。
The final issue is network formation and diffusion, an area that draws heavily from epidemiology and sociology. An understanding of network formation allows investors to anticipate changes in growth rates better than the market does. 27
对网络理论的透彻理解能提供一系列视角,有助于建立或增强能力圈。值得注意的是,我们在课堂上学到的大部分内容,都是基于实物商品供求关系的古典经济学,其中边际收益递减规律占据主导地位。28 此外,网络理论天然具有跨学科性,汲取了众多领域的理念。
A thorough understanding of network theory provides a set of perspectives that can help establish or enhance a circle of competence. Notably, most of what we learn in classrooms is classical economics based on supply and demand of physical goods, where diminishing returns holds sway. 28 Further, network theory is inherently multi-disciplinary, drawing on ideas from a host of fields.
幂律法则的力量
The Power of Power Laws
我们的最后一个例子——幂律法则——推测性更强,但预计在未来几年内会成为一个引人入胜的研究方向和可能产生洞见的来源。幂律法则实际上描述了一系列生物(动物体重与新陈代谢率)、物理(地震频率与震级)和社会(城市规模与排名)关系。从视觉上看,幂律法则在图表中呈现为一条从左上方延伸至右下方的直线,其中横轴和纵轴上的变量以对数刻度绘制。 以地震为例,幂律法则意味着小型地震频繁发生,而大型地震则很少发生。
Our final example, power laws, is more speculative but promises to be a fascinating line of inquiry and source of possible insight in the next few years. A power law effectively represents a number of biological (animal mass and metabolic rate), physical (earthquake frequency and size), and social (city size and rank) relationships. Visually, a power law looks like a straight line from the upper left side to the lower right side of a chart, where the variables on the horizontal and vertical axes are plotted on a logarithmic scale. 29 To take earthquakes as an example, a power law implies you see small earthquakes frequently and large earthquakes infrequently.
幂律分布在多个对投资者至关重要的领域都会出现,包括公司规模分布和股价变动。但与生物学中某些因果机制已研究得相当透彻的幂律不同,没有人知道多数社会系统中的幂律是如何产生的。30 我们所知道的是,部分能产生幂律分布的理论机制经不起经验检验。31
Power laws show up in a number of realms important to investors, including firm sizes and stock price changes. But unlike some power laws in biology where the causal mechanisms have been worked out fairly well, no one knows how most social-system power laws come about. 30 What we do know is some of the theoretical mechanisms that generate power laws do not hold up to empirical scrutiny. 31
理解幂律分布如何帮助投资者?首先,知道股价变动遵循幂律分布,能够重新引导我们对风险的认知。绝大多数金融理论(包括风险模型)都基于价格变动的正态分布、钟形曲线。幂律分布表明,价格会出现虽然不频繁但规模远超标准理论预测的周期性波动。这一肥尾现象对投资组合构建、杠杆使用和保险决策至关重要。
How can an understanding of power laws help an investor? First, knowing that stock price changes follow a power law distribution can help reorient our understanding of risk. Most of finance theory, including risk models, is based on normal, bell-shaped distributions of price changes. A power law distribution suggests periodic, albeit infrequent price movements that are much larger than standard theory predicts. This fat-tail phenomenon is important for portfolio construction, leverage, and insurance.
第二,幂律法则表明,自组织系统中存在某种潜在的秩序。虽然我们不知道这些法则如何产生,但已有足够证据证明它们的存在,足以对未来分布的结构做出预测。例如,凭借对增长的合理预测,我们可以预见美国企业的规模分布情况。遗憾的是,我们无法预知具体某家公司在分布中的最终位置。
Second, power laws suggest some underlying order in self-organizing systems. While we don’t know how they come about, we have enough evidence they exist to make structural predictions about what the distributions will look like in the future. For example, with a reasonable forecast for growth, we can anticipate the distribution and size of firms in the U.S. Unfortunately, we don’t know where individual companies will end up on the distribution.
最后,幂律科学为增长提供了洞见。例如,效率会随规模而变化:大型哺乳动物的细胞不像小型哺乳动物的细胞那样努力工作。
Finally, the power law science provides insights into growth. 32 For instance, efficiency changes with size: the cells of a large mammal don’t work as hard as those of a small mammal.
专业化程度通常也会随规模增大而提升,这就是为什么大城市比小城市提供更多餐饮选择。投资者可以将这些视角应用到处于不同生命周期阶段的企业身上。
Specialization also tends to increase with size, which is why large cities offer more culinary alternatives than small cities. Investors can apply these perspectives to companies as they move through a life cycle.
幂律分布与复杂适应系统颇为相似,其普遍存在令人惊叹,但在许多情境下仍未被充分理解。随着科学家们发展出解释更广泛幂律分布的理论,投资方面的洞见也可能会随之涌现。
Power laws, much like complex adaptive systems, are striking in their ubiquity yet remain poorly understood in many contexts. As scientists develop theories to explain a broader range of power laws, investment insights are likely to follow.
关于信仰的信仰
Beliefs About Beliefs
如果多元化无论从逻辑上还是从实证上看都是有用的,为什么投资者没有花更多时间来培养多元化的视角?第一个显而易见的答案是,持续学习需要付出大量努力。在一个时间紧迫的世界里,把时间分配给商业和金融领域之外的想法,是非常具有挑战性的。
If diversity is both logically and empirically useful, why don’t investors spend more time developing diverse perspectives? The first obvious answer is constant learning is a lot of work. In a time-pressed world, allocating time to ideas outside the world of business and finance is very challenging.
但困难不太可能是最终答案,因为成功后的回报实在太高了。更可能的罪魁祸首在于信念的形成和维持。尽管大多数投资者都努力输入相关信息,但很少有人具备足够的内省能力,去质疑自己的信念。 33 我为什么相信自己相信的东西?这个信念经得起证据的检验吗?——这些问题令人不安,甚至违背人的本能。
But difficulty is unlikely the ultimate answer, because the rewards for success are so high. The more likely culprit is based on belief formation and maintenance. While most investors work hard to input the relevant information, very few are introspective enough to question their own beliefs. 33 Why do I believe what I believe? Does the belief stand up to the evidence? These are uncomfortable, even unnatural, questions.
一旦我们确立了一种信念——这些信念大多来自身边的人——我们就会极不情愿去改变它。社会心理学家罗伯特·西奥迪尼指出了两个深层次原因。其一,一致性让我们不必再思考这个问题——它给了我们精神上的休息。其二,信念一致性让我们得以避开推理的后果——也就是,我们不得不改变。前者让我们停止思考;后者让我们避免行动。34
Once we’ve established a belief—most of which come from people around us—we are loathe to change it. Social psychologist Robert Cialdini offers two deep-seated reasons for this. First, consistency allows us to stop thinking about the issue—it gives us a mental break. Second, belief consistency allows us to avoid the consequence of reason—namely, that we have to change. The first allows us to stop thinking; the second allows us to avoid acting. 34
多元化的逻辑要求我们必须持续开发新工具,才能始终成功地解决复杂问题。持续学习和保持开放心态是实现这一目标的最佳途径,但这两者都很麻烦,而且通常不是与生俱来的倾向。在 LMCM,我们努力拥抱多元化,从而让我们的投资流程尽可能稳健。
The logic of diversity requires that we constantly develop new tools if we hope to be successful in consistently solving complex problems. Constant learning and open-mindedness are the best ways to achieve this goal, but are cumbersome and generally not innate tendencies. At LMCM, we try to embrace diversity so our investment process is as robust as it can be.
注释 1 彼得·D. 考夫曼编,《穷查理宝典》(Poor Charlie’s Almanack),弗吉尼亚海滩:唐宁公司,2005 年。 2 安迪·瑟沃,“我们这个时代最伟大的资金管理人”,《财富》杂志,2006 年 11 月 15 日。
Endnotes 1 Peter D. Kaufman, ed., Poor Charlie’s Almanack (Virginia Beach, VA: Donning Company, 2005). 2 Andy Serwer, “The Greatest Money Manager of Our Time,” Fortune, November 15, 2006.
3 Ken Fisher,《唯一重要的三个问题:通过知道别人不知道的来投资》(纽约:John Wiley & Sons,2006 年)。
3 Ken Fisher, The Only Three Questions That Count: Investing by Knowing What Others Don’t (New York: John Wiley & Sons, 2006).
4 Scott E. Page,《差异:多样性如何让团队、企业、学校和社会变得更出色》(普林斯顿,新泽西:普林斯顿大学出版社,2007 年),第 36–41 页。5 见 http://www.tcd.ie/Psychology/Ruth_Byrne/mental_models/。
4 Scott E. Page, The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies (Princeton, NJ: Princeton University Press, 2007), 36-41. 5 See http://www.tcd.ie/Psychology/Ruth_Byrne/mental_models/.
6 Page, 162.
6 Page, 162.
7 菲利普·E·泰特洛克,《专家政治判断:它有多准?我们又如何知道?》(普林斯顿,新泽西州:普林斯顿大学出版社,2005 年)。
7 Philip E. Tetlock, Expert Political Judgment: How Good Is It? How Can We Know? (Princeton, NJ: Princeton University Press, 2005).
8 Ibid., 68.
8 Ibid., 68.
9 Ibid., 73-75.
9 Ibid., 73-75.
10 William S. Frank, “高绩效与潜力并非总是一致”,《丹佛商业杂志》,2005 年 11 月 25 日。参见 http://www.bizjournals.com/denver/stories/2005/11/28/smallb2.html。11 Eugene F. Fama, “有效资本市场:理论及实证研究综述”,《财务期刊》,第 25 卷,第 2 期,1970 年 5 月,第 383-417 页;另见 Eugene F. Fama, “有效资本市场:II”,《财务期刊》,第 46 卷,第 5 期,1991 年 12 月,第 1575-1617 页。
10 William S. Frank, “High performance, potential don’t always match,” Denver Business Journal, November 25, 2005. See http://www.bizjournals.com/denver/stories/2005/11/28/smallb2.html. 11 Eugene F. Fama, “Efficient Capital Markets: A Review of Theory and Empirical Work,” Journal of Finance, Vol. 25, 2, May 1970, 383-417; also Eugene F. Fama, “Efficient Capital Markets: II,” Journal of Finance, Vol. 46, 5, December 1991, 1575-1617.
12 Burton G. Malkiel,“反思有效市场假说:30 年后”,《金融评论》,40,2005,1-9。
12 Burton G. Malkiel, “Reflections on the Efficient Market Hypothesis: 30 Years Later,” The Financial Review, 40, 2005, 1-9.
13 安德烈·施莱弗,《无效市场:行为金融学导论》(英国牛津:牛津大学出版社,2000 年)。
13 Andrei Shleifer, Inefficient Markets: An Introduction to Behavioral Finance (Oxford, UK: Oxford University Press, 2000).
14 Nicholas Barberis 和 Richard Thaler,“行为金融学综述”,载于《金融经济学手册》,Constantinides、Harris 和 Stulz 编(阿姆斯特丹:爱思唯尔,2003 年),第 1055 页。
14 Nicholas Barberis and Richard Thaler, “A Survey of Behavioral Finance,” in The Handbook of The Economics of Finance, Constantinides, Harris, and Stulz, eds. (Amsterdam: Elsevier, 2003), 1055.
15 James Surowiecki,《群体的智慧》(纽约:双日出版社,2004 年)。
15 James Surowiecki, The Wisdom of Crowds (New York: Doubleday and Company, 2004).
16 Shleifer, 12.
16 Shleifer, 12.
17 George A. Cowen, David Pines, and David Meltzer, eds. Complexity: Metaphors, Models, and Reality (Cambridge, MA: Perseus Books, 1994).
17 George A. Cowen, David Pines, and David Meltzer, eds. Complexity: Metaphors, Models, and Reality (Cambridge, MA: Perseus Books, 1994).
18 迈克尔·J·莫布森,《超越你所知:在非常规之处寻找金融智慧》(纽约:哥伦比亚大学出版社,2006 年),第 77-81 页。
18 Michael J. Mauboussin, More Than You Know: Finding Financial Wisdom in Unconventional Places (New York: Columbia University Press, 2006), 77-81.
19 Blake LeBaron,“金融市场的效率在协同进化环境中的表现”,《社会主体模拟研讨会论文集:架构与制度》,阿贡国家实验室与芝加哥大学,2000 年 10 月,阿贡 2001 年版,第 33-51 页。
19 Blake LeBaron, “Financial Market Efficiency in a Coevolutionary Environment,” Proceedings of the Workshop on Simulation of Social Agents: Architectures and Institutions, Argonne National Laboratory and University of Chicago, October 2000, Argonne 2001, 33-51.
20 迈克尔·J·莫布森,《逆向投资:逆势而行的心理学》
20 Michael J. Mauboussin, “Contrarian Investing: The Psychology of Going Against the Crowd,”
2005 年 3 月 8 日,莫布森论策略。
Mauboussin on Strategy, March 8, 2005.
21 如需更深入且技术性更强的讨论,请参阅 Michael J. Mauboussin 的《资本理念再探:首要法则、鲨鱼与群体的智慧》(“Capital Ideas Revisited: the Prime Directive, Sharks, and The Wisdom of Crowds”),载于《Mauboussin 谈战略》,2005 年 3 月 30 日。另可参阅 Mauboussin 的《资本理念再探——第二部分:关于战胜一个基本有效的股票市场的思考》(“Capital Ideas Revisited—Part 2: Thoughts on Beating a Mostly-Efficient Stock Market”),2005 年 5 月 20 日。
21 For a much more in-depth and technical discussion, see Michael J. Mauboussin, “Capital Ideas Revisited: the Prime Directive, Sharks, and The Wisdom of Crowds,” Mauboussin on Strategy, March 30, 2005. Also, Mauboussin, “Capital Ideas Revisited—Part 2: Thoughts on Beating a Mostly-Efficient Stock Market,” May 20, 2005.
22 沃伦·E·巴菲特,《致股东信》,伯克希尔·哈撒韦 1999 年年报。详见 http://www.berkshirehathaway.com/letters/1999htm.html。
22 Warren E. Buffett, “Annual Letter to Shareholders,” Berkshire Hathaway Annual Report, 1999. See http://www.berkshirehathaway.com/letters/1999htm.html.
23 参见 Krishna G. Palepu、Paul M. Healy 和 Victor L. Bernard,《商业分析与估值》(俄亥俄州辛辛那提:Southwestern College Publishing,2000 年),第 10-6 页;Pankaj Ghemawat,《承诺:战略的动力》(纽约:The Free Press,1991 年),第 82 页;Bartley J. Madden,《CFROI 估值》(英国牛津:Butterworth-Heinemann,1999 年);以及 Michael J. Mauboussin、Alexander Schay 和 Patrick McCarthy,“竞争优势期:处于财务与竞争战略的交汇点”,《金融前沿》,瑞士信贷第一波士顿股票研究,2001 年 10 月 4 日。
23 See Krishna G. Palepu, Paul M. Healy and Victor L. Bernard, Business Analysis and Valuation (Cincinnati, OH: Southwestern College Publishing, 2000), 10-6; Pankaj Ghemawat, Commitment: The Dynamic of Strategy (New York: The Free Press, 1991), 82; Bartley J. Madden, CFROI Valuation (Oxford, UK: Butterworth-Heinemann, 1999); and Michael J. Mauboussin, Alexander Schay, and Patrick McCarthy, “Competitive Advantage Period: At the Intersection of Finance and Competitive Strategy,” Frontiers of Finance, Credit Suisse First Boston Equity Research, October 4, 2001.
我们对“收益递增”这个术语至少归纳了五种含义。第一种是知识催生知识。第二种是标准意义上的规模经济。第三种是来自通用学习曲线的益处。第四种是网络效应的收益。第五种是国际贸易带来的好处。
24 We count at least five senses of the term "increasing returns." First is the notion that knowledge begets knowledge. Second is standard economies of scale. Third is the benefit from the universal learning curve. Fourth is the benefit from network effects. And fifth is the benefit from international trade.
25 关于收益递增历史的精彩论述,可参见戴维·沃什,《知识与国家财富:一个经济发现的故事》(纽约:W.W. 诺顿出版社,2006 年)。
25 For an excellent account of the history of increasing returns see David Warsh, Knowledge and the Wealth of Nations: A Story of Economic Discovery (New York: W.W. Norton, 2006).
关于这一课题,非技术性讨论可参见 W. 布莱恩·亚瑟(W. Brian Arthur)所著的《收益递增与商业新世界》(Harvard Business Review, 1996 年 7-8 月刊,第 101-109 页);技术性讨论可参见同一位作者的《经济中的收益递增与路径依赖》(密歇根大学出版社,1994 年)。
26 For a non-technical discussion, see W. Brian Arthur, “Increasing Returns and the New World of Business,” Harvard Business Review, July-August 1996, 101-109. For a more technical discussion, see W. Brian Arthur, Increasing Returns and Path Dependence in the Economy (Ann Arbor, MI: University of Michigan Press, 1994).
27 迈克尔·J·莫布森,《探索网络经济学》,《策略之莫布森》,2004 年 10 月 11 日。
27 Michael J. Mauboussin, “Exploring Network Economics,” Mauboussin on Strategy, October 11, 2004.
28 Carl Shapiro and Hal R. Varian, 《信息规则:网络经济的战略指南》(波士顿:哈佛商学院出版社,1999 年)。
28 Carl Shapiro and Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy (Boston: Harvard Business School Press, 1999).
29 参见 http://en.wikipedia.org/wiki/Power_law。另见 Mauboussin(2006),第 193-198 页。
29 See http://en.wikipedia.org/wiki/Power_law. Also, Mauboussin (2006), 193-198.
30 John Whitfield,《心的节拍:生命、能量与自然的统一》(纽约:Joseph Henry Press, 2006)。
30 John Whitfield, In the Beat of a Heart: Life, Energy, and the Unity of Nature (New York: Joseph Henry Press, 2006).
31 Michael Batty, “Rank Clocks,”《自然》杂志,第 444 卷,2006 年 11 月 30 日,第 592-596 页。
31 Michael Batty, “Rank Clocks,” Nature, vol. 444, November 30, 2006, 592-596.
32 John Tyler Bonner,《尺寸为什么重要》(新泽西州普林斯顿:普林斯顿大学出版社,2006 年)。 33 Lewis Wolpert,《早餐前的六件不可能之事:信念的进化起源》(纽约:W.W. Norton,2007 年)。
32 John Tyler Bonner, Why Size Matters (Princeton, NJ: Princeton University Press, 2006). 33 Lewis Wolpert, Six Impossible Things Before Breakfast: The Evolutionary Origins of Belief (New York: W.W. Norton, 2007).
34 罗伯特·B·西奥迪尼,《影响力:说服心理学》(纽约:威廉·莫罗出版社,1993 年)。
34 Robert B. Cialdini, Influence: The Psychology of Persuasion (New York: William Morrow, 1993).
Resources
Resources
Books
Books
布莱恩·阿瑟,《经济中的递增回报与路径依赖》(密歇根州安娜堡:密歇根大学出版社,1994 年)。
Arthur, W. Brian, Increasing Returns and Path Dependence in the Economy (Ann Arbor, MI: University of Michigan Press, 1994).
邦纳,约翰·泰勒,《为何规模重要》(新泽西州普林斯顿:普林斯顿大学出版社,2006 年)。
Bonner, John Tyler, Why Size Matters (Princeton, NJ: Princeton University Press, 2006).
罗伯特·西奥迪尼,《影响力:说服心理学》(纽约:威廉·莫罗出版社,1993 年)。
Cialdini, Robert B., Influence: The Psychology of Persuasion (New York: William Morrow, 1993).
Cowen, George A., David Pines, 和 David Meltzer 编。《复杂性:隐喻、模型与现实》(剑桥,马萨诸塞州:Perseus 出版社,1994 年)。
Cowen, George A., David Pines, and David Meltzer, eds. Complexity: Metaphors, Models, and Reality (Cambridge, MA: Perseus Books, 1994).
Ghemawat, Pankaj,《承诺:战略的动态》(纽约:自由出版社,1991 年)。
Ghemawat, Pankaj, Commitment: The Dynamic of Strategy (New York: The Free Press, 1991).
考夫曼,彼得·D. 编,《穷查理宝典》(弗吉尼亚海滩,弗吉尼亚州:唐宁公司,2005 年)。
Kaufman, Peter D., ed., Poor Charlie’s Almanack (Virginia Beach, VA: Donning Company, 2005).
马登,巴特利·J.,《CFROI 估值》(英国牛津:巴特沃斯-海涅曼出版社,1999 年)。
Madden, Bartley J., CFROI Valuation (Oxford, UK: Butterworth-Heinemann, 1999).
莫布辛,迈克尔·J.,《比你所知的更多:在不寻常的地方寻找金融智慧》(纽约:哥伦比亚大学出版社,2006 年)。
Mauboussin, Michael J., More Than You Know: Finding Financial Wisdom in Unconventional Places (New York: Columbia University Press, 2006).
斯科特·E·佩奇,《差异:多样性如何让群体、公司、学校和社会更强大》(普林斯顿,新泽西州:普林斯顿大学出版社,2007 年)。
Page, Scott E., The Difference: How the Power of Diversity Creates Better Groups, Firms, Schools, and Societies (Princeton, NJ: Princeton University Press, 2007).
Palepu, Krishna G., Paul M. Healy 和 Victor L. Bernard,《商业分析与估值》(辛辛那提,俄亥俄州:西南大学出版社,2000 年)。
Palepu, Krishna G., Paul M. Healy and Victor L. Bernard, Business Analysis and Valuation (Cincinnati, OH: Southwestern College Publishing, 2000).
卡尔·夏皮罗与哈尔·R·瓦里安,《信息规则:网络经济的战略指南》(波士顿:哈佛商学院出版社,1999 年)。
Shapiro, Carl and Hal R. Varian, Information Rules: A Strategic Guide to the Network Economy (Boston: Harvard Business School Press, 1999).
Shleifer, Andrei,《无效市场:行为金融学导论》(英国牛津:牛津大学出版社,2000 年)。
Shleifer, Andrei, Inefficient Markets: An Introduction to Behavioral Finance (Oxford, UK: Oxford University Press, 2000).
詹姆斯·索罗维茨基,《群体的智慧》(纽约:道布尔戴出版公司,2004 年)。
Surowiecki, James, The Wisdom of Crowds (New York: Doubleday and Company, 2004).
泰特洛克,菲利普·E.,《专家政治判断:它有多准?我们如何知晓?》(普林斯顿,新泽西州:普林斯顿大学出版社,2005 年)。
Tetlock, Philip E., Expert Political Judgment: How Good Is It? How Can We Know? (Princeton, NJ: Princeton University Press, 2005).
Warsh, David, 《知识与国家财富:经济发现的故事》(纽约:W.W. Norton, 2006)。
Warsh, David, Knowledge and the Wealth of Nations: A Story of Economic Discovery (New York: W.W. Norton, 2006).
(注:输入段落是一条英文参考文献,按要求逐段全文翻译,不删减、不解释。)
Whitfield, John, In the Beat of a Heart: Life, Energy, and the Unity of Nature (New York: Joseph Henry Press, 2006).
Whitfield, John, In the Beat of a Heart: Life, Energy, and the Unity of Nature (New York: Joseph Henry Press, 2006).
沃尔珀特,刘易斯,《早餐前的六件不可能之事:信念的进化起源》(纽约:W.W. 诺顿,2007 年)。
Wolpert, Lewis, Six Impossible Things Before Breakfast: The Evolutionary Origins of Belief (New York: W.W. Norton, 2007).
Articles
Articles
布莱恩·阿瑟,《递增回报与商业新世界》,《哈佛商业评论》,1996 年 7-8 月刊,第 101-109 页。
Arthur, W. Brian, “Increasing Returns and the New World of Business,” Harvard Business Review, July-August 1996, 101-109.
巴伯里斯(Nicholas Barberis)和理查德·塞勒(Richard Thaler),《行为金融学综述》,载于《金融经济学手册》,康斯坦丁尼德斯、哈里斯、斯图尔茨编(阿姆斯特丹:爱思唯尔,2003 年)。
Barberis, Nicholas and Richard Thaler, “A Survey of Behavioral Finance,” in The Handbook of The Economics of Finance, Constantinides, Harris, and Stulz, eds. (Amsterdam: Elsevier, 2003).
迈克尔·巴蒂,《排名时钟》,《自然》杂志,第 444 卷,2006 年 11 月 30 日,第 592-596 页。
Batty, Michael, “Rank Clocks,” Nature, vol. 444, November 30, 2006, 592-596.
沃伦·E·巴菲特,《致股东信》,伯克希尔·哈撒韦 1999 年年报。
Buffett, Warren E., “Annual Letter to Shareholders,” Berkshire Hathaway Annual Report, 1999.
尤金·F·法玛,“有效资本市场:理论与实证工作综述”,《金融学刊》,第 25 卷,第 2 期,1970 年 5 月,第 383-417 页。
Fama, Eugene F., “Efficient Capital Markets: A Review of Theory and Empirical Work,” Journal of Finance, Vol. 25, 2, May 1970, 383-417.
。,“《有效资本市场:第二部分》”,《金融学刊》,第 46 卷,第 5 期,1991 年 12 月,第 1575-1617 页。
_____., “Efficient Capital Markets: II,” Journal of Finance, Vol. 46, 5, December 1991, 1575-1617.
弗兰克,威廉·S.,“高绩效,潜力并不总是匹配”,《丹佛商业期刊》,2005 年 11 月 25 日。
Frank, William S., “High performance, potential don’t always match,” Denver Business Journal, November 25, 2005.
LeBaron, Blake,《共进化环境中的金融市场有效性》,载于《社会智能体模拟研讨会论文集:架构与制度》,阿贡国家实验室与芝加哥大学,2000 年 10 月,阿贡 2001 年刊,第 33-51 页。
LeBaron, Blake, “Financial Market Efficiency in a Coevolutionary Environment,” Proceedings of the Workshop on Simulation of Social Agents: Architectures and Institutions, Argonne National Laboratory and University of Chicago, October 2000, Argonne 2001, 33-51.
马尔基尔,伯顿·G.,《对有效市场假说的反思:30 年之后》,《金融评论》,第 40 卷,2005 年,第 1-9 页。
Malkiel, Burton G., “Reflections on the Efficient Market Hypothesis: 30 Years Later,” The Financial Review, 40, 2005, 1-9.
Mauboussin, Michael J., Alexander Schay 和 Patrick McCarthy,《竞争优势期:金融与竞争战略的交汇点》,《金融前沿》,瑞士信贷第一波士顿股票研究,2001 年 10 月 4 日。
Mauboussin, Michael J., Alexander Schay, and Patrick McCarthy, “Competitive Advantage Period: At the Intersection of Finance and Competitive Strategy,” Frontiers of Finance, Credit Suisse First Boston Equity Research, October 4, 2001.
Mauboussin,Michael J.,《探索网络经济学》,《Mauboussin 论战略》,2004 年 10 月 11 日。
Mauboussin, Michael J., “Exploring Network Economics,” Mauboussin on Strategy, October 11, 2004.
_____.,《逆向投资:逆势而行的心理学》,Mauboussin 谈战略,2005 年 3 月 8 日。
_____., “Contrarian Investing: The Psychology of Going Against the Crowd,” Mauboussin on Strategy, March 8, 2005.
来自:《资本理念再审视:首要原则、鲨鱼与群体智慧》
_____., “Capital Ideas Revisited: the Prime Directive, Sharks, and The Wisdom of Crowds,”
莫布森谈策略,2005 年 3 月 30 日。
Mauboussin on Strategy, March 30, 2005.
_____.,《资本理念再探(下):对战胜基本有效股票市场的思考》,2005 年 5 月 20 日。
_____., “Capital Ideas Revisited—Part 2: Thoughts on Beating a Mostly-Efficient Stock Market,” May 20, 2005.
Serwer, Andy,“我们这个时代最伟大的基金经理”,《财富》杂志,2006 年 11 月 15 日。
Serwer, Andy, “The Greatest Money Manager of Our Time,” Fortune, November 15, 2006.
本评论中表达的观点仅反映乐格曼资本管理(LMCM)截至本评论发布日的看法。这些观点可能随时因市场或其他情况发生变化,LMCM 不承担更新此类观点的任何责任。
The views expressed in this commentary reflect those of Legg Mason Capital Management (LMCM) as of the date of this commentary. These views are subject to change at any time based on market or other conditions, and LMCM disclaims any responsibility to update such views.
这些观点不可作为投资建议;由于 LMCM 客户的投
资决策基于多重因素,亦不可视为公司交易意图的指
标。本评论中提供的信息不应被视为 LMCM 或其关联
公司对买卖任何证券的建议。评论内容若提及特定证券
,均为作者为阐述观点而客观选取。所提及的证券并不
代表 LMCM 客户购买、出售或推荐的全部证券,且不
应假设这类证券投资已经或将能获利。无法保证评论中
提及的任何证券过去或将来会被推荐给 LMCM 客户。
LMCM 及其关联公司的员工可能持有本文提及的证券。
These views may not be relied upon as investment advice and, because investment decisions for clients of LMCM are based on numerous factors, may not be relied upon as an indication of trading intent on behalf of the firm. The information provided in this commentary should not be considered a recommendation by LMCM or any of its affiliates to purchase or sell any security. To the extent specific securities are mentioned in the commentary, they have been selected by the author on an objective basis to illustrate views expressed in the commentary. If specific securities are mentioned, they do not represent all of the securities purchased, sold or recommended for clients of LMCM and it should not be assumed that investments in such securities have been or will be profitable. There is no assurance that any security mentioned in the commentary has ever been, or will in the future be, recommended to clients of LMCM. Employees of LMCM and its affiliates may own securities referenced herein.
LMCM 担任五只 Legg Mason 基金的投资顾问,
Legg Mason Investor Services 担任其分销商。两者均为
Legg Mason, Inc. 的子公司。
LMCM is the investment advisor and Legg Mason Investor Services is the distributor of five of the Legg Mason funds. Both are subsidiaries of Legg Mason, Inc.
© 2007 Legg Mason Investor Services, LLC
© 2007 Legg Mason Investor Services, LLC
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