短期与长期

2021-2024 · 随笔 · 原文约 2367 词
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短期 vs 长期 -

Short-term vs Long-term -

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关于如何思考的思考

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短期 vs 长期

Short-term vs Long-term

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短期 vs 长期

SHORT-TERM vs LONG-TERM

IGY 基金会。关于如何思考的思考:短期 vs 长期。

IGY Foundation. Thinking about how to think: Short-term vs long-term.

一些特征清单(既不排他,也不详尽)*

List of some characteristic traits (neither exclusive nor exhaustive)*

短期特征

Short-term characteristics

长期特征

Long-term characteristics

Inputs/causes:

Inputs/causes:

短期特征

Short-term characteristics

通常是代理人

Most often agents

舒适于赢/输的取舍

Comfortable with win/lose tradeoffs

Impatient

Impatient

依赖二手观点

Works from second hand opinions

Spin

Spin

佣金制薪酬

Commission based pay

追求增长/数量/规模

Seeks growth/volume/quantity

交易/交易导向

Transaction/deal oriented

短暂的计划和目标

Transient plans and targets

即时“捕食”心态

Eat-what-you-kill-now mindset

Compulsive/expedient

Compulsive/expedient

一次性事件导向

One-off event oriented

Compartmentalises inconsistencies

Compartmentalises inconsistencies

Political

Political

Takes

Takes

关注事物看起来如何

Focussed on how things look

长期特征

Long-term characteristics

通常是委托人(有原则?)

Most often principals (with principles?)

具有双赢取向

Has a win/win orientation

Patient

Patient

基于一手数据/第一性原理

Works from primary data/first principles

Facts

Facts

以永久资本增值为导向

Permanent capital appreciation oriented

质量至上

Quality is everything

Seeks relationships

Seeks relationships

专注于正确的框架和心态

Focused on the right framing and mindset

Defers gratification

Defers gratification

Thoughtful

Thoughtful

寻求自我强化、良性循环

Seeks self-reinforcing, virtuous spirals

Joined up

Joined up

Entrepreneurial

Entrepreneurial

Gives

Gives

关注事物实际如何

Focussed on how things are

Outputs/effects:

Outputs/effects:

短期特征

Short-term characteristics

消耗护城河

Drains the moat

Rents

Rents

不惹麻烦

Doesn’t rock the boat

Harvests

Harvests

Shouts

Shouts

寻求社会认同

Seeks social proof

希望被喜欢

Wants to be liked

自我驱动、自私的即时满足欲望

Ego-driven, selfish desire for instant gratification

A handout

A handout

Denial

Denial

Fragile

Fragile

脱欧/我们 vs 他们/民族主义/民粹主义

Brexit/us-and-them/nationalist/populist

沉迷于人为的“快感”

Addicted to artificial highs

创意竞争激烈

Lots of competition for ideas

1 + 1 = 2

1 + 1 = 2

可以两边下注

Can play both sides

容易过度

Susceptible to excess

规模化经济得以保留

Scale economics kept

长期特征

Long-term characteristics

建立在磐石之上

Builds on rock

Owns

Owns

Iconoclastic

Iconoclastic

Plants

Plants

Whispers

Whispers

由内在奖励驱动

Motivated by internal reward

准备好被误解

Prepared to be misunderstood

Magnanimous

Magnanimous

A hand up

A hand up

Acceptance

Acceptance

Anti-fragile

Anti-fragile

开明、双赢、更紧密的整合

Enlightened, win-win, closer integration

与人连接

Connected to people

创意竞争较少

Less competition for ideas

Compound interest

Compound interest

Straight-talking

Straight-talking

避免一些最严重的错误

Avoids some of the worst mistakes

规模化经济得以分享

Scale economics shared

Who?:

Who?:

短期特征

Short-term characteristics

短期股东(股份租赁者)

Short-term shareholders (share-renters)

渴求新闻的戏剧爱好者:部分经纪人、分析师、记者、顾问、咨询师

News hungry drama feeders: some brokers, analysts, reporters, advisors, consultants

一次性慈善捐赠者,旨在避免社交尴尬或缓解愧疚/羞耻

One-off charity donors seeking to avoid social awkwardness or assuage guilt/shame

部分政治家、销售人员、舆论导向者

Some politicians, salespeople, spin doctors

导致援助依赖的援助

Aid that leads to aid dependency

千禧年之交的房利美、房地美、AIG、通用电气、安然。

Turn of the millennium Fannie Mae, Feddie Mac, AIG, GE, Enron.

长期特征

Long-term characteristics

长期股东(股份所有者)

Long-term shareholders (share-owners)

创始人、优秀员工/董事会成员

Founders, good employees/board members

多年期、基于关系的(匿名的?)捐赠者

Multi-year, relationship based (anonymous?) donors

哲学家、思想家、政治家、女性领袖、导师

Philosophers, thinkers, statesmen/women, gurus

最终寻求让自己“失业”的基金会/慈善机构等

Foundations/charities etc. ultimately seeking to put themselves out of business

好市多、伯克希尔·哈撒韦、亚马逊

Costco, Berkshire Hathaway, Amazon

  • 特别感谢克里斯·贝格(Chris Begg)的睿智意见。

*With special thanks to Chris Begg for his sage input.

关于如何思考的思考:短期 vs 长期

Thinking about how to think: Short-term vs long-term

也许旧习确实难改,当我们以一些商业分析开始这些关于短期和长期思维的观察时,这一想法又浮现出来。扎克和我觉得,对于大多数公司来说,要想长期繁荣,必须优先照顾一个群体,而且与华尔街或威斯敏斯特一些人可能建议的相反,这个群体就是客户。我们的理由是,如果一家公司与客户的关系既有利可图又持久,那么这将为其提供现金流,用以向员工支付体面的薪水,向供应商支付公平的价格,向股东分配股息,让税务部门拿到他们的份额,而且——至关重要的一点是——还能留出一些钱再投资于新的、更好的产品。一个自我强化的良性循环可以就此建立。下面这幅由杰夫·贝佐斯在 1990 年代手绘的亚马逊模型草图展示了:更好的产品如何带来快乐的客户,进而带来更多的现金流,再带来更好的产品,以及更多的客户,如此循环往复,所有各方都享受并受益于一个不断增长的双赢关系生态系统。这很难做到,需要耐心、特定的方向感和纪律性,但一旦成功,它就是一个美妙(且非常赚钱)的模式。

Perhaps old habits die hard after all, as we start these observations on short and long-term thinking with some business analysis. It seems to Zak and me that for most companies to thrive over the long-term, one constituency must be looked after before all others and, contrary to what some on Wall Street or in Westminster may suggest, that constituency is the customer. We reason that if a firm’s relationships with its customers is profitable and enduring, then that will provide the cash flow to pay a decent salary to its employees, a fair price to suppliers, a dividend to shareholders, the tax people can have their take and, crucially, still leave something to reinvest in new and better products. A self-reinforcing virtuous spiral can be established. The sketch below penned by Jeff Bezos in the 1990s as his model for Amazon illustrates how better products lead to happy customers, lead to more cash flow, to better products, to more customers and so on, with all parties enjoying and benefitting from a growing ecosystem of win-win relationships. It’s hard to do and takes patience, and a certain orientation and discipline but, when it works, it is a beautiful (and very profitable) model.

到目前为止,一切顺利。然而,慈善事业的融资可能更麻烦。慈善机构的受益者——无论是儿童、慢性病患者、有心理健康问题的人、还是饥饿人群等——基本上付不起慈善机构所提供服务的全部市场价格;毕竟,这正是慈善机构存在的理由(raison d'être)。相反,资金缺口由捐赠者来弥补。结果是,与上述商业案例不同,慈善机构管理层通常有两个主要服务对象:他们需要一手照顾受益者,同时另一手维持并增加捐赠者的收入来源。这种“一个男人,两个主子”的动态在英国因为其(我觉得是无心造成的)即时性筹款文化而变得更加困难——在这种文化下,慈善机构如果不先在今年筹款,就不知道明年能花多少钱。这种糊口式的融资方式滋生财务不安全感,使长期规划变得困难,也可能促使(或许是需要)慈善机构滑入持续的销售/宣传模式以试图支付账单。在这种压力下,任何让捐赠者签约的手段都可能被视为公平游戏。可以说,这种模式并非总能奏效。

So far so good. The financing of a charity, however, can be more troublesome. The beneficiaries of a charity, be it children, those with chronic conditions, mental health issues, food hunger and so on, by and large can’t afford the full market price of the services a charity provides; this, after all, is the charity’s raison d’être. Instead, the funding shortfall is made up by donors. The result is that, unlike the business example above, charity management often have two prime constituencies as they are required to look after the beneficiaries with one hand, whilst simultaneously maintaining and growing a donor income stream with the other. This “one man, two guv’nors” dynamic is made harder in the UK by the country’s (unintended, I think) just-in-time, fund-raising culture, whereby charities do not know what they can spend next year without having first raised it this year. Such hand-to-mouth funding fosters financial insecurity, makes long term planning difficult and it may also promote, perhaps require, a drift by the charity into constant sales/ spin-mode in an attempt to pay the bills. Under such pressure, any means to get the donor to sign up can be seen as fair game. Suffice to say, the model does not always work well.

扎克和我在游牧合伙人的信函中(可以在 IGY 基金会网站的其他地方找到)写了不少关于错误的内容,我们讨论了错误往往源于过分看重表面上的短期胜利,而没有充分认识到随之而来的长期代价。我们在一定程度上都会这样做。常见错误/恶习的清单可能包括:吃巧克力蛋糕、吸烟、饮酒、吸毒(扎卡利亚牧师很快就会开放忏悔)、撒谎、偷窃、欺骗……所有这些都代表着一种短暂的“爽快”或便利,同时却是在向未来借钱。公司也不例外:那些削减(关键)投资支出以“保护(本年度)利润”或通过收购来填补收入增长缺口的公司,都是在向未来借用。当然,企业可以经营得好,也可以经营得差;慈善机构也可以经营得好或差。但是,我们认为,好与坏的差别往往与长期或短期导向同义:长期是好的,短期是坏的。

Zak and I wrote a fair amount about mistakes in the Nomad letters (which can be found elsewhere on the IGY Foundation website) in which we discussed how mistakes often result from overweighing an apparent short-term win, without fully recognising the consequent, long-term cost. We all do this to some extent. A list of common mistakes/vices might include snacking on chocolate cake, smoking, drinking, drugs, (Pastor Zakaria will be available for confession shortly), lying, stealing, cheating…all represent a short-term high/convenience whilst borrowing something from the long-term. Companies are not immune: firms that cut (vital) investment spending to “protect (this year’s) profits” or make acquisitions to plug revenue growth holes are borrowing from their future. Of course, businesses can be well run or poorly run, and charities can be well run or poorly run too, but, in our opinion, the distinction between good and bad is often synonymous with a long-term or short-term orientation: long-term good, short-term bad.

每年在内布拉斯加州奥马哈举行的伯克希尔·哈撒韦股东大会的上午,公司会放映一段 20 分钟的视频,其中包含过去五十年、六十年、七十年(?!)的一些片段。在一个可能来自 1980 年代的片段中,公司董事长沃伦·巴菲特被问到他与其他投资者的不同之处,他给出了一个词的回答:“耐心”。扎克和我可能有些偏见,但我们认为这个片段是个相当精彩的决定性时刻。

In the morning of the Berkshire Hathaway Annual General Meeting in Omaha, Nebraska each year, the firm shows a twenty-minute video containing clips from the last fifty/sixty/seventy(?!) years. In one clip, perhaps from the 1980s, the firm’s Chairman, Warren Buffett, is asked how he differs from other investors and he provides a one word reply: “patience”. Zak and I may be biased, but we think that clip is quite a moment.

耐心是自信和信任的产物**

Patience is a product of confidence and trust**

如果扎克和我对自己的分析没有信心,和/或我们不信任对方,那么,没有这两个伴侣,我们还有什么理由保持耐心呢?而且,没有耐心,就没有力量阻止向短期主义的滑落,以及随之而来的所有消耗护城河的行为。

If Zak and I are not confident in our analysis and/or, if we don’t trust the other guy then, without those two bedfellows, what is the case for being patient? And, without patience there is no force preventing the drift toward short-termism, with all the moat-draining behaviour that implies.

在我们看来,(理性的)自信、(应得的/赢得的)信任以及(由此产生的)耐心,正是许多商业、慈善和政治生态系统中所缺失的。上表列出了一些短期特征及其对应的长期选择。这个清单既不排他(输出和输入往往是可互换的),也不详尽,但它可能是一张地图的起点,引导我们远离最糟糕的消耗护城河的活动和行为,朝着更理性、更富有成效地分配时间和资源的方向前进。归根结底,正如查理·芒格(伯克希尔副董事长)喜欢问的,难道我们不都想生活在一个相互信任、彼此信赖的无缝网络中吗?我们希望这份清单能对你有所帮助,就像它对我们一样,帮助你识别和避免最糟糕的短期愚蠢行为。

In our opinion, (reasoned) confidence, (deserved/earned) trust and (resultant) patience is what seems to be lacking in so many business, charity and political ecosystems. The table above contains a list of short-term characteristics and their long-term alternatives. The list is not exclusive (outputs and inputs are often inter-changeable) or exhaustive, but it may be the start of a map away from the worst moat-draining activities and behaviours and toward a more rational and fruitful allocation of time and resources. And, ultimately, as Charlie Munger (Berkshire’s vice-Chairman) likes to ask, don’t we all want to live in a seamless web of deserved trust? We hope that the check list may be of some benefit to you, as it has been to us, in spotting and avoiding the worst of the short-term folly.

Nick Sleep,

Nick Sleep,

Winter 2022

Winter 2022

** 谢谢彼得·考夫曼(Peter Kaufman)分享这个精辟的定义。一如既往,一针见血。

**thank you, Peter Kaufman, for sharing that astute definition. Spot on, as usual.

关于如何思考的思考:短期 vs 长期

Thinking about how to think: Short-term vs long-term

也许旧习确实难改,当我们以一些商业分析开始这些关于短期和长期思维的观察时,这一想法又浮现出来。扎克和我觉得,对于大多数公司来说,要想长期繁荣,必须优先照顾一个群体,而且与华尔街或威斯敏斯特一些人可能建议的相反,这个群体就是客户。我们的理由是,如果一家公司与客户的关系既有利可图又持久,那么这将为其提供现金流,用以向员工支付体面的薪水,向供应商支付公平的价格,向股东分配股息,让税务部门拿到他们的份额,而且——至关重要的一点是——还能留出一些钱再投资于新的、更好的产品。一个自我强化的良性循环可以就此建立。下面这幅由杰夫·贝佐斯在 1990 年代手绘的亚马逊模型草图展示了:更好的产品如何带来快乐的客户,进而带来更多的现金流,再带来更好的产品,以及更多的客户,如此循环往复,所有各方都享受并受益于一个不断增长的双赢关系生态系统。这很难做到,需要耐心、特定的方向感和纪律性,但一旦成功,它就是一个美妙(且非常赚钱)的模式。

Perhaps old habits die hard after all, as we start these observations on short and long-term thinking with some business analysis. It seems to Zak and me that for most companies to thrive over the long-term, one constituency must be looked after before all others and, contrary to what some on Wall Street or in Westminster may suggest, that constituency is the customer. We reason that if a firm’s relationships with its customers is profitable and enduring, then that will provide the cash flow to pay a decent salary to its employees, a fair price to suppliers, a dividend to shareholders, the tax people can have their take and, crucially, still leave something to reinvest in new and better products. A self-reinforcing virtuous spiral can be established. The sketch below penned by Jeff Bezos in the 1990s as his model for Amazon illustrates how better products lead to happy customers, lead to more cash flow, to better products, to more customers and so on, with all parties enjoying and benefitting from a growing ecosystem of win-win relationships. It’s hard to do and takes patience, and a certain orientation and discipline but, when it works, it is a beautiful (and very profitable) model.

到目前为止,一切顺利。然而,慈善事业的融资可能更麻烦。慈善机构的受益者——无论是儿童、慢性病患者、有心理健康问题的人、还是饥饿人群等——基本上付不起慈善机构所提供服务的全部市场价格;毕竟,这正是慈善机构存在的理由。相反,资金缺口由捐赠者来弥补。结果是,与上述商业案例不同,慈善机构管理层通常有两个主要服务对象:他们需要一手照顾受益者,同时另一手维持并增加捐赠者的收入来源。这种“一个男人,两个主子”的动态在英国因为其(我觉得是无心造成的)即时性筹款文化而变得更加困难——在这种文化下,慈善机构如果不先在今年筹款,就不知道明年能花多少钱。这种糊口式的融资方式滋生财务不安全感,使长期规划变得困难,也可能促使(或许是需要)慈善机构滑入持续的销售/宣传模式以试图支付账单。在这种压力下,任何让捐赠者签约的手段都可能被视为公平游戏。可以说,这种模式并非总能奏效。

So far so good. However, the financing of a charity can be more troublesome. The beneficiaries of a charity, be it children, those with chronic conditions, mental health issues, food hunger and so on, by and large can’t afford the full market price of the services a charity provides; this, after all, is the charity’s raison d’être. Instead, the funding shortfall is made up by donors. The result is that, unlike the business example above, charity management often have two prime constituencies as they are required to look after the beneficiaries with one hand, whilst simultaneously maintaining and growing a donor income stream with the other. This “one man, two guv’nors” dynamic is made harder in the UK by the country’s (unintended, I think) just-intime, fund-raising culture, whereby charities do not know what they can spend next year without having first raised it this year. Such hand-to-mouth funding fosters financial insecurity, makes long-term planning difficult and it may also promote, perhaps require, a drift by the charity into constant sales/spin-mode in an attempt to pay the bills. Under such pressure, any means to get the donor to sign up can be seen as fair game. Suffice to say, the model does not always work well.

扎克和我在 Nomad 的致股东信中(可在 IGY 基金会网站上找到)写了不少关于错误的内容,我们讨论了错误往往源于过度看重眼前的短期胜利,而没有充分认识到随之而来的长期代价。在某种程度上,我们都会犯这种错。常见错误/恶习清单可能包括:吃巧克力蛋糕当零食、吸烟、喝酒、吸毒(扎卡里亚牧师很快就会开放告解)、说谎、偷窃、作弊……所有这些都代表着眼下短暂的快感/便利,同时却在透支未来。企业也不例外:那些削减(关键)投资支出以“保护(今年)利润”的公司,或者通过收购来填补营收增长缺口的公司,都是在透支自己的未来。当然,企业可以经营得好或不好,慈善机构也可以经营得好或不好,但依我们看来,好与坏的区别往往等同于长期导向与短期导向的区别:长期是好,短期是坏。

Zak and I wrote a fair amount about mistakes in the Nomad letters (which can be found elsewhere on the IGY Foundation website) in which we discussed how mistakes often result from overweighing an apparent short-term win, without fully recognising the consequent, long-term cost. We all do this to some extent. A list of common mistakes/vices might include snacking on chocolate cake, smoking, drinking, drugs, (Pastor Zakaria will be available for confession shortly), lying, stealing, cheating…all represent a short-term high/convenience whilst borrowing something from the long-term. Companies are not immune: firms that cut (vital) investment spending to “protect (this year’s) profits” or make acquisitions to plug revenue growth holes are borrowing from their future. Of course, businesses can be well run or poorly run, and charities can be well run or poorly run too, but, in our opinion, the distinction between good and bad is often synonymous with a long-term or short-term orientation: long-term good, short-term bad.

每年在内布拉斯加奥马哈举行的伯克希尔·哈撒韦股东大会当日上午,公司会播放一段二十分钟的短片,收录过去五十年、六十年、七十年(?!)的精彩片段。其中一段可能来自 1980 年代:有人问公司董事长沃伦·巴菲特,他与其他投资者有何不同,他的回答只有一个词:“耐心”。扎克和我或许有偏见,但我们觉得那个片段实在精彩。

In the morning of the Berkshire Hathaway Annual General Meeting in Omaha, Nebraska each year, the firm shows a twenty-minute video containing clips from the last fifty/sixty/seventy(?!) years. In one clip, perhaps from the 1980s, the firm’s Chairman, Warren Buffett, is asked how he differs from other investors and he provides a one word reply: “patience”. Zak and I may be biased, but we think that clip is quite a moment.

耐心是信心和信任的产物。

Patience is a product of confidence and trust**.

如果扎克和我对自己的分析没有信心,或者不信任对方,那么没有了这两个前提,还有什么理由保持耐心?而没有耐心,也就没有任何力量能阻止我们滑向短期主义——这种倾向会带来一切侵蚀护城河的行为。

If Zak and I are not confident in our analysis and/or, if we don’t trust the other guy then, without those two bedfellows, what is the case for being patient? And, without patience there is no force preventing the drift toward short-termism, with all the moat-draining behaviour that implies.

我们相信,(理性的)信心、(应得的)信任和(随之而来的)耐心,正是当今众多商业、慈善和政治生态系统中普遍缺失的东西。下表列出了一些短期特征及其对应的长期替代选项。这份清单并非穷尽无遗(产出和投入往往可以互换),也可能不够全面,但它或许能帮我们勾勒出一条路线图,远离那些最具破坏力的“护城河”侵蚀行为和活动,转向更理性、更富成效的时间与资源配置方式。最终,正如查理·芒格(伯克希尔副董事长)喜欢问的那样:我们难道不都希望生活在一个由应得的信任编织而成的无缝网络里吗?我们希望这份检查清单能像对我们一样,对你在发现和避免最糟糕的短期愚蠢行为时有所帮助。

In our opinion, (reasoned) confidence, (deserved/earned) trust and (resultant) patience is what seems to be lacking in so many business, charity and political ecosystems. The table below contains a list of shortterm characteristics and their long-term alternatives. The list is not exclusive (outputs and inputs are often inter-changeable) or exhaustive, but it may be the start of a map away from the worst moat-draining activities and behaviours and toward a more rational and fruitful allocation of time and resources. And, ultimately, as Charlie Munger (Berkshire’s vice-Chairman) likes to ask, don’t we all want to live in a seamless web of deserved trust? We hope that the checklist may be of some benefit to you, as it has been to us, in spotting and avoiding the worst of the short-term folly.

Nick Sleep,

Nick Sleep,

Winter 2022

Winter 2022

谢谢彼得·考夫曼分享这个精辟的定义。一如既往,说得太准了。

**thank you, Peter Kaufman, for sharing that astute definition. Spot on, as usual.

以下是一些典型特征清单(既非限定性亦非详尽无遗)*

List of some characteristic traits (neither exclusive nor exhaustive)*

短期特征

Short-term characteristics

长期特征

Long-term characteristics

Inputs/causes:

Inputs/causes:

短期特征

Short-term characteristics

大多数情况下,代理人

Most often agents

对输赢取舍处之泰然

Comfortable with win/lose tradeoffs

Impatient

Impatient

依赖二手观点行事

Works from second hand opinions

Spin

Spin

基于佣金的薪酬

Commission based pay

追求增长/业务规模/体量

Seeks growth/volume/quantity

交易/交易导向型

Transaction/deal oriented

临时计划和目标

Transient plans and targets

现在就要吃掉自己猎物的心态

Eat-what-you-kill-now mindset

Compulsive/expedient

Compulsive/expedient

一次性事件驱动型

One-off event oriented

Compartmentalises inconsistencies

Compartmentalises inconsistencies

Political

Political

Takes

Takes

只关注表面如何

Focussed on how things look

长期特征

Long-term characteristics

大多数情况下,是委托人(他们讲原则吗?)

Most often principals (with principles?)

具有双赢取向

Has a win/win orientation

Patient

Patient

从原始数据/第一性原理出发

Works from primary data/first principles

Facts

Facts

永久性资本增值导向型

Permanent capital appreciation oriented

品质就是一切。

Quality is everything

Seeks relationships

Seeks relationships

专注于正确的框架和心态

Focused on the right framing and mindset

Defers gratification

Defers gratification

Thoughtful

Thoughtful

追求自我强化、良性循环的飞轮效应

Seeks self-reinforcing, virtuous spirals

Joined up

Joined up

Entrepreneurial

Entrepreneurial

Gives

Gives

专注于事物当下的实际状况。

Focussed on how things are

Outputs/effects:

Outputs/effects:

短期特征

Short-term characteristics

抽干护城河

Drains the moat

Rents

Rents

不兴风作浪

Doesn’t rock the boat

Harvests

Harvests

Shouts

Shouts

寻求社会认同

Seeks social proof

想要被人喜欢

Wants to be liked

追求即时满足的、以自我为中心的自私欲望

Ego-driven, selfish desire for instant gratification

A handout

A handout

Denial

Denial

Fragile

Fragile

英国脱欧/我们与他们/民族主义/民粹主义

Brexit/us-and-them/nationalist/populist

沉迷于人为制造的兴奋感

Addicted to artificial highs

关于投资想法,竞争非常激烈。

Lots of competition for ideas

1 + 1 = 2

1 + 1 = 2

能做多也能做空

Can play both sides

容易走向极端

Susceptible to excess

规模经济得以保持

Scale economics kept

长期特征

Long-term characteristics

建在磐石上。

Builds on rock

Owns

Owns

Iconoclastic

Iconoclastic

Plants

Plants

Whispers

Whispers

受内部奖励机制的驱动

Motivated by internal reward

准备好被误解。

Prepared to be misunderstood

Magnanimous

Magnanimous

A hand up

A hand up

Acceptance

Acceptance

Anti-fragile

Anti-fragile

开明、双赢、更深层次的融合。

Enlightened, win-win, closer integration

与人相连

Connected to people

对投资创意的竞争没那么激烈了。

Less competition for ideas

Compound interest

Compound interest

Straight-talking

Straight-talking

避开了一些最严重的错误

Avoids some of the worst mistakes

规模经济学共享

Scale economics shared

Who?:

Who?:

短期特征

Short-term characteristics

短期股东(股份承租人)

Short-term shareholders (share-renters)

追逐新闻的戏剧制造者们:部分券商、分析师、记者、顾问、咨询师。

News hungry drama feeders: some brokers, analysts, reporters, advisors, consultants

一次性慈善捐款者,想要避免社交尴尬,或是缓解愧疚和羞耻感。

One-off charity donors seeking to avoid social awkwardness or assuage guilt/shame

一些政客、销售员、舆论操控者

Some politicians, salespeople, spin doctors

导致援助依赖的援助

Aid that leads to aid dependency

两千年代之交的房利美、房地美、AIG、通用电气、安然。

Turn of the millennium Fannie Mae, Feddie Mac, AIG, GE, Enron.

长期特征

Long-term characteristics

长期股东(即股份所有者)

Long-term shareholders (share-owners)

创始人、优秀的员工和董事会成员

Founders, good employees/board members

基于多年关系的(匿名?)捐助者

Multi-year, relationship based (anonymous?) donors

哲学家、思想家、政治领袖、大师

Philosophers, thinkers, statesmen/women, gurus

然而,那些旨在最终让自己不复存在的基金会/慈善机构等则另当别论。

Foundations/charities etc. ultimately seeking to put themselves out of business

<SEP>Costco、伯克希尔·哈撒韦、亚马逊

Costco, Berkshire Hathaway, Amazon

特别感谢克里斯·贝格(Chris Begg)的明智建议。

*With special thanks to Chris Begg for his sage input.

I.G.Y. 基金会是一个在英格兰和威尔士慈善委员会注册的慈善法人组织,注册编号 1155564。

The I.G.Y. Foundation is a Charitable Incorporated Organisation registered with the Charity Commission of England and Wales, Registered Number 1155564.