诺玛德投资合伙公司——成立信函(2002年1月18日,涵盖2001年9月启动至2001年底)
2002 年 1 月 18 日,致游牧者投资合伙企业的合伙人:
18th January 2002 To the Partners of the Nomad Investment Partnership.
游牧者投资合伙企业于 2001 年 9 月初成立,9 月 10 日开始投资。自成立以来的短短时间内,基金上涨了 10.1%,而摩根士丹利资本国际世界指数上涨了 3.9%。截至 12 月底,未经审计的每股总资产净值为 1101.42 美元。游牧者是一只绝对收益基金,这里提到指数只是为了将我们短期的表现放在一个参照系中。我们期望长期能大幅跑赢指数,但这只是我们绝对收益导向的副产品。我们也预计未来十年主要指数的绝对收益将较为温和,因此指数本身不太可能构成多大的收益障碍。
The Nomad Investment Partnership was launched in early September 2001 and began investing on September 10th. In the brief period since inception the fund has risen 10.1%, which compares with a gain of 3.9% for the MSCI World Index. Unaudited gross NAV per share at the end of December was U$1101.42. Nomad is an absolute return fund and reference here to an index is simply to place our performance, short term as it is, in context. We expect to beat the index handsomely over time, but only as a byproduct of our absolute return orientation. We also expect the absolute return of the main indices to be modest over the next decade and so the index is not likely to be much of a return hurdle.
您将收到我们每年的和半年度的信函(这是我们的首封年度信函),以及每年八次的《全球投资评论》,我们在其中讨论投资想法。游牧者的管理方(大和证券信托银行,如有疑问请联系 Dane Schmidt,电话 +353 1603 9921)将从 2002 年 6 月起每月提供您的账户报表以及年度和半年度财务报表。我们正在考虑每年举办一次开放日活动(欢迎反馈这是否是个好主意),我们也随时欢迎您通过电话或信件联系。游牧者的导向是真正长期化的,更频繁的报告,无论是每日、每周、每月或其他频率,对您可能价值不大,甚至可能对我们产生反效果。
You can expect from us an annual and interim letter (this is our inaugural annual letter), and Global Investment Reviews eight times a year in which we discuss our investment thoughts. From Nomad’s administrator (Daiwa Securities Trust and Banking, contact Dane Schmidt +353 1603 9921 with your inquires) you can expect a monthly statement of your account and annual and interim financial statements starting in June 2002. We are considering hosting an open day once a year (any feedback on whether this would be a good idea would be appreciated) and we are always available for your inquiries by phone or letter. Nomad’s orientation is genuinely long term, and more regular reports, daily, weekly, monthly or otherwise, are likely to be of little value to you, and may even be counterproductive for us.
事实证明,我们的成立日期相当幸运。企业价格几乎立即下跌,尽管有新投资者定期追加资金,但我们能够比预期快得多地将基金中相当大的一部分投入投资,并且价格我们认为将产生非常令人满意的回报。迄今为止,我们进行了 18 项投资,彭博将其归类为 16 个不同的行业,详情见后页。彭博的行业分类相当狭窄,实际上投资组合高度集中于媒体(电视、报纸和出版业),约占 21%,以及酒店、度假村和赌场,占基金 12%。第二大类别是电信服务(移动和有线),占基金 10%。地理分布如下:东南亚 32.8%;北美 23.6%;欧洲 12.7%;其他新兴市场 2.9%。
As it turns out our launch date was rather fortuitous. The price of businesses fell almost immediately and despite regular additional contributions by new investors we were able to invest a sizeable portion of the fund much faster than we would have anticipated and at prices which we feel will produce very satisfactory returns. We have made 18 investments to date which Bloomberg classify in 16 different sectors which are detailed overleaf. The Bloomberg sectoral categories are rather narrow and there is in fact a notable concentration in media (TV, newspapers and publishing) at around 21% of the portfolio and hotels, resorts and casinos which make up 12% of the fund. The next largest grouping is telecom services (mobile and cable) which make up 10% of the fund. The geographical distribution is as follows: south east Asia 32.8%; North America 23.6%; Europe 12.7% and other emerging markets 2.9%.
当我们评估潜在投资时,我们寻找的是交易价格约为其真实商业价值一半的企业,由以股东为导向的管理层运营,并采用与长期股东价值创造相一致的资本配置策略。同时满足这三个条件的情况很少见,这就是为什么我们认为游牧者作为全球基金具有重要优势。我们可以广泛地寻找候选对象,并且完全不需要投资任何不符合条件的东西。特威迪·布朗公司的克里斯·布朗将研究过程比作侦探工作或调查性新闻报道,我们完全同意。
When we evaluate potential investments, we are looking for businesses trading at around half of their real business value, companies run by owner-oriented management and employing capital allocation strategies consistent with long term shareholder wealth creation. Finding all three is rare, and that is why we think Nomad has a material advantage in being a global fund. We can look far and wide for candidates and simply are not required to invest in anything that does not fit. Chris Browne of Tweedy Browne has likened the research process to detective work or perhaps investigative journalism, and we could not agree more.
我们投资信函的一个特点是重点介绍一两个投资标的,或广泛讨论投资议题。对于那些特别好奇或喜欢分析的人,我们未来可能会附上一些会议记录。这次我们挑选了两个目前持有的投资,希望它们能代表游牧者的选股风格。第一个是美国的国际赛道公司,第二个是泰国的 Matichon。
One feature of our investment letters will be to highlight one or two of our investments or discuss investment issues at large. For those of a particularly inquisitive or analytic nature we may in the future enclose some meeting notes as well. This time we have selected two current holdings which we hope will be typical of Nomad’s stock picks. The first is International Speedway in the US, and second is Matichon in Thailand.
国际赛道公司(截至年底约占投资组合 3.7%)在美国拥有并经营 12 个赛车场,包括戴通纳、沃特金斯格伦和塔拉迪加,并主办了纳斯卡(Nascar)39 场比赛中的 20 场。全国运动汽车竞赛协会(Nascar)由比尔·弗朗斯于 1948 年创立,他战前曾在戴通纳海滩组织赛车比赛。战争期间,海滩赛道年久失修,因此战后弗朗斯开始租用当地赛道举办比赛,但他认为这项运动需要一个认证机构来为参赛者和赛道安全(这在当时相对罕见)制定统一标准,以摆脱其与私酿私酒相关的负面形象。在美国汽车协会拒绝支持他的想法后,弗朗斯自己创立了纳斯卡,并于 1948 年被宣布为首任主席。从一开始,弗朗斯就希望纳斯卡既激动人心又向公众开放,同时对赞助商友好,其模式逐渐演变为在大型氛围感十足的体育场式赛道中,由大型赛车(时速超过 200 英里)进行高速比赛。
International Speedway (approx. 3.7% of the portfolio at year end) owns and operates 12 motor racing circuits in the US including Daytona, Watkin’s Glen and Talladega, and plays host to 20 of the 39 Nascar races. The National Association for Stock Car Auto Racing (Nascar) was founded in 1948 by Bill France who had organised motor races at Daytona Beach in the period before the war. During the war the beach circuit fell into disrepair and so on his return France set about renting local circuits to host races, but he felt that the sport really required a sanctioning body to set common standards for competitors and track safety (a relative rarity at the time) to lift its image from its moonshine legacy. After the American Automobile Association refused to endorse his idea France established Nascar himself and was announced its first president in 1948. From the beginning France intended Nascar to be exciting and publicly accessible, as well as sponsor friendly, and the formula evolved toward big fields of very fast cars (200mph+) on banked circuits surrounded by large atmospheric stadia.
直到最近,赛车运动一直是一个高度碎片化的运动:认证机构往往分裂成相互竞争的派系,形成自己的联赛,而赛道则是在临时基础上发展起来的(有些最初是当地机场的周边道路),并一直由家族拥有。一级方程式赛车凭借其占主导地位的认证机构以及伯尼·埃克莱斯顿近乎独裁的领导,既是一个例外,也因其巨大的商业成功而成为基准。国际赛道公司通过在美国东南部以及最近在美国其他地区建造和购买赛道而发展壮大。但整合带来的真正好处是,该公司大大改善了与广播公司的谈判地位。现在不再是赛道和认证机构多于媒体买家,而是局面完全颠倒。对广告商的吸引力在于:纳斯卡在大多数周末都举办比赛(有利于填充节目表),仅限美国本土(不像一级方程式),并能吸引大批中美洲观众。当行业最近商定了一份为期七年的独家媒体版权合同时,第一年的费率就翻了一番,并且到 2007 年,合同规定费率每年再增长 17%。虽然这本身很有前景,但此类事件很快会被市场贴现,两年前股价曾达到 70 美元的峰值。
Until quite recently motor racing has been a very fragmented sport: sanctioning bodies have tended to splinter into rival factions which form their own leagues, and the racetracks have developed on an ad hoc basis (some were originally perimeter roads to local airstrips) and remained under family ownership. Formula One with its dominant sanctioning body and almost totalitarian leadership under Bernie Ecclestone is both the exception, and due to its huge commercial success, the benchmark. International Speedway has grown through building and buying circuits throughout the south east and more recently elsewhere in the US. But the real prize from consolidation is that the firm has substantially improved its bargaining position with the broadcasting companies. Instead of their being more tracks and sanctioning bodies than media buyers, the tables have now been reversed. The attraction to advertisers is that Nascar runs races most weekends (good for filling programming schedules), is US only (unlike Formula One) and attracts middle America in droves. When the industry recently negotiated an exclusive seven-year media rights contract the rate doubled in year one, and for the period to 2007 are contracted to rise by a further 17% per annum. Whilst this is promising in itself such events are quickly discounted by the markets, and the shares rose to a peak at U$70 two years ago.
我们关注的是这笔意外之财如何分配:弗朗斯家族(拥有纳斯卡)将获得 10%,请注意,这一比例远低于埃克莱斯顿先生从一级方程式收入中提取的接近 100%,65% 分给各赛道(国际赛道公司从中获得最大份额),25% 作为奖金给车手和车队。最后一点可能很重要,因为随着奖金的增加,可能会形成一个良性循环:新进入者被增加的“奖金池”吸引,进而可能提高观众人数和媒体关注度。令人鼓舞的是,克莱斯勒车队最近宣布在多年缺席后重返纳斯卡。换句话说,该公司可能正在推迟部分意外之财,用于资助未来增长,而增长将与不断攀升的媒体收入叠加。
Our interest is in how the windfall is being distributed: the France family (which owns Nascar) will take 10%, note this sum compares with much closer to 100% for Mr. Ecclestone’s take of Formula One revenues, 65% is divided between the tracks (of which ISCA earns the lion’s share), and 25% goes in prize money to the drivers and teams. This final point may be important because as prize money increases it may establish a virtuous cycle of new entrants attracted by the increased “pot”, which in turn may raise viewing audiences and media attention. It is encouraging that the Chrysler racing team have recently announced their return to Nascar after a multiyear absence. In other words, the firm may be deferring part of the windfall to fund future growth, which will be incremental to the escalating media income.
游牧者在投资时国际赛道公司的股价(约为峰值水平的一半)仅比赛道的重置成本略有溢价,并且估值仅反映了低个位数的利润增长。短期内,现金流增长可能会因周期性而低迷,而对我们看来占专业投资者大多数的短期投资者来说,没什么能让他们兴奋。这正合我们意,因为未来五到十年的前景非常乐观。最后,哥伦比亚广播公司和福克斯对其新纳斯卡合同感觉如何?他们声称非常受鼓舞;现在他们只需与一方谈判,就能填满 40 个周末的节目表,而观众人数已超出他们的预算预测。福克斯最近购买了一个专门的赛车运动有线频道来转播其纳斯卡比赛。期待 2006 年的合同谈判!市场仅贴现了 3% 到 4% 的增长,便将这家企业视为一家普通公司来估值,而我们认为,国际赛道公司是一个经济特许权极其稳固、经济状况不断改善的企业,对于有耐心等待的投资者来说,它可能是一个多年的赢家。
The price of ISCA shares at the time of Nomad’s investment (around half their peak level) was a small premium to replacement cost of the circuits and a valuation which discounted only low single digit growth in profits. Cash flow growth will likely be cyclically subdued in the near term and investors with a short-term time horizon, which appears to us to be the majority of professional investors, will have little to excite them. This is fine by us, because the outlook for the next five to ten years is very positive. Finally, how do CBS and Fox feel about their new Nascar contracts? They claim they are very encouraged; they now have to negotiate with one party to fill 40 weekend programming schedules and viewing audiences have exceeded their budgeted projections. Fox has recently bought a dedicated motorsport cable channel to host their Nascar coverage. Roll on contract negotiation in 2006! In discounting growth of just 3% to 4% the market valued the business as if it was just an average firm, when in our opinion International Speedway is a rock-solid franchise with improving economics and could be a multiyear winner for investors that are patient enough to wait.
Matichon(截至年底占基金 3.2%)是泰国第二大泰语报纸,我们已了解这家公司多年,马拉松资产管理公司是其第三大股东。我们不懂泰文,是从泰国朋友那里了解到其编辑内容倾向改革,而且其风格明显是小报式的,这与泰国最大的报纸《泰国日报》(更偏向“老泰国”风格)截然不同。Matichon 可能比不上《华盛顿邮报》,但它依然在健康地质疑一切。这份报纸迎合了新一代泰国人,他们成长于比父辈高得多的生活水平和更西方的价值观中,有趣的是,自亚洲金融危机以来,其发行量加速增长。该公司由家族经营,避免了涉足新媒体或押注新刊物的陷阱。相反,它专注于提高长期读者群和利润率。为了促进发行,零售价保持在较低水平,但这导致大部分收入来自周期性更强的广告,意味着收入从峰值到谷底下降了三分之一。然而,成本削减工作令人惊叹,其效果是 2000 年的现金流比 1996 年高出 40%,而销售额却减少了三分之一!2000 年是广告业周期性复苏的第一年,广告费率现在比谷底高出 20%,但仍比前一个周期峰值低约 50%。换句话说,可能还有很长的路要走。
Matichon (3.2% of fund at year end) is Thailand’s second Thai language newspaper and is a company we have known for many years and in which Marathon is also the third largest shareholder. We do not read Thai and take it on trust from Thai friends that the editorial content is pro-reform, and it is certainly tabloid in style which sets it aside from Thailand’s largest newspaper (Thai Rat) which is more “old Thailand”. Matichon is probably not the Washington Post, but it’s healthily questioning, nonetheless. The paper appeals to the new generation of Thais that have grown up with a much higher living standards and more western values than their parents and it is interesting that circulation has grown at an accelerated rate since the Asian crisis. The firm is family run and has avoided the pitfalls of straying into new media or gambling on new titles. Instead, the firm has focused on raising longer term readership and margins. In an effort to promote circulation the cover price has been kept low, but this has the effect that the majority of revenues comes from advertising which is far more cyclical and means that revenues declined by a third peak to trough. The cost cutting effort however has been amazing, with the effect that cash flow in 2000 is 40% higher than 1996, on sales one third less! 2000 is the first year of a cyclical recovery in advertising, and rates are now 20% above their trough but around 50% below the previous cyclical peak. In other words, there may be a long way to go.
那么,Matichon 价值多少?其股价在 1994 年达到峰值 300 泰铢(12 美元),现已跌至 50 泰铢(1 美元,已按货币贬值调整)。鉴于该公司没有债务,股价的下跌更加令人惊叹。我们公司目前的估值是收入的 0.75 倍,或者是我们对正常化自由现金流估计的四倍。这大约是我们对其价值估计的三分之一,可能低至其西方同行估值的四分之一。家族持有 25% 的股份,并将成本削减带来的收益用于自谷底以来将股息提高了三倍,因此投资者在等待周期改善期间,现在能获得 9% 的股息收益率。而改善正在缓慢进行,预计今明两年广告费率将温和上升,因此在这里耐心也很可能得到回报。
So, what is Matichon worth? The shares peaked at Tb300 (U$12) in 1994 and have now declined to Tb50 (U$1, adjusting for the decline in the currency). The share price decline is all the more amazing as the firm is without debt. Our company is presently valued at 0.75x revenues or four times our estimate of normalised free cash flow. This is approx. one third of our estimate of its worth and may be as low as one quarter of the valuation of its western peers. The family owns 25% of the shares and has taken the gains from cost cutting to raise the dividend threefold since the trough, and so investors now have a 9% dividend yield whilst they wait for the cycle to improve. And improve slowly it is, rates are expected to rise gently this year and next, so patience is likely to be rewarded here too.
那么,基金成立近四个月后,我们目前处于什么状态?我们的投资组合在市场上的定价,目前远低于我们对其真实价值的评估,业绩令人满意。截至年底,我们仍持有大量现金,约占基金资产的 28%,尽管预计这一比例将显著下降。虽然我们意识到持有现金不符合我们的长期投资目标(更不用说赚取业绩报酬了),但我们并不急于将资金投入不符合我们标准的公司。市场波动极大,我们预期会常规性地持有一定现金或债券。此外,我们也在推进许多投资构思。请放心,马拉松基金内部人士是 Nomad 基金最大的投资者群体。
So, nearly four months since inception where are we now? Our investments are presently priced in the markets at considerable discounts to our assessment of their real worth, performance is satisfactory, and we remain with substantial cash holdings of approximately 28% of the fund at year end, although you can expect this to decline markedly. Whilst we are conscious that holding cash does not meet our long-term investment goals (to say little of earning our incentive fees) we are in no hurry to invest the money in companies that do not meet our criteria. The markets are very volatile, and we expect to operate with some cash or bond holdings as a matter of course. We also have many ideas that we are working through. You can also be assured that Marathon insiders are the largest group of investors in Nomad.
一如既往,我们感谢您的支持,并欢迎您的意见。
As always, we value your support and welcome your comments.
您诚挚的,
尼克·斯利普
Yours sincerely Nick Sleep