诺玛德投资合伙公司——年度信函(截至2002年12月31日)
游牧合伙投资基金。
Nomad Investment Partnership.
2002 年年度报告(截至 2002 年 12 月 31 日)。
Year End Report For the period ended December 31st, 2002.
游牧投资合伙企业截至 2002 年 12 月的六个月及十二个月业绩,以及自成立以来的业绩,与全球领先股票市场指数的同期表现对比如下:截至 2002 年 12 月 31 日:
| 游牧投资合伙企业 | MSCI 全球指数(美元) | |
|---|---|---|
| 六个月 | -2.59% | -11.97% |
| 一年 | +1.30% | -19.54% |
| 自成立以来(2001 年 9 月 10 日) | +11.57% | -16.28% |
报告合伙企业在过去六个月投资市值下跌的期间,从来都不是件令人愉快的事。我们也不会因指出主要股票市场指数的表现远逊于我们而沾沾自喜。但正如我们在 7 月份发布的中期信函中所言:“在疲弱或横盘的市场中,你们应当预期我们的表现相对较好。”
The Nomad Investment Partnership’s gross results for the six and twelve months to December 2002 as well as since inception are shown below, together with comparable results for a leading global stock market index: To December 31st, 2002: Nomad Investment MSCI World Partnership Index US$ 6 months -2.59% -11.97% One year +1.30 -19.54 Since inception (10/09/01) +11.57 -16.28 It is never rewarding to report on a period when the market price of your investment in the Partnership has declined, as it has in the last six months. Nor do we derive much pleasure from pointing out that the alternatives presented by the leading stock market indices have fared much worse, but as we stated in the interim letter published in July, “in weak or flat markets you should be expecting us to do relatively well”.
但几乎可以肯定的是,无论以何种时间跨度衡量,合伙基金的投资业绩都只能大致接近我们持股企业的实际价值变动——而且,这种接近可能还相当粗略。有些年份,我们的投资业绩会超过企业价值的增长,有些年份则可能相反——我们相信 2002 年就是后一种情况,这封信后面会更详细地讨论。
It is almost certain however, that over any time frame the investment performance of the Partnership will only approximate the change in the real value of our companies and, even then, it may be only a very general approximation. Some years our investment performance will exceed growth in the value of our businesses, in others the reverse may be true, as we believe to have been the case in 2002 and shall discuss in more detail in this letter.
同样值得指出的是,合伙基金的业绩是在没有杠杆、做空或任何金融衍生品的情况下取得的,我们也不希望使用这些技巧。我们的业绩是靠老式方法取得的,即以折扣价买入合理企业的证券。也许有启发意义的是,这些古老的方法虽然在现代金融界极不时尚,但运作得相当好。例如,我们的业绩中包含了康塞科(Conseco)的倒闭——该公司于 12 月申请了第 11 章破产保护。我们仍持有该公司股份,你会在本信末尾的投资清单中找到它们,尽管我们预计它们几乎一文不值。投资错误是不可避免的,甚至在一定程度上是可取的,我们无意对你隐瞒(或进行投资组合粉饰)——正如他们所说,事实就是事实。一份关于康塞科事件的完整认错声明于 9 月发表在《全球投资评论》(Global Investment Review)第 16 卷第 6 期上。尽管如此,我们在投资于股票市场的同时却赚着相当于货币市场利率的收益,这让我们几乎无法享受什么乐趣,更别提绩效费了。我们追求的是绝对收益,在这方面,我们自成立以来的业绩只能算一般。
It is worth noting also that the Partnership results have been achieved without leverage, shorting or financial derivatives of any kind, nor do we wish to employ such techniques. Rather our results have been achieved the old-fashioned way, through buying securities in reasonable businesses at discounted prices. It may be instructive perhaps that these old techniques, though deeply unfashionable in modern financial circles, work just fine. For example, our results include the demise of Conseco, which filed for Chapter 11 bankruptcy protection in December. We have retained our shares in the company, and you will find them included in the statement of investments at the end of this letter although we expect them to be all but worthless. Investment mistakes are inevitable and indeed to some extent desirable, and we have no interest in hiding them from you (or in portfolio window dressing) - as they say, it is what it is. A full Conseco mea-culpa was published in September’s Global Investment Review (Volume 16, No.6). All that said, we derive little pleasure, to say nothing of performance fees, from earning the equivalent of money market rates whilst investing in the equity market. It is absolute returns that we are after, and on this score our results since inception are only fair.
在夏末秋初那段投资者情绪最为低落的时期,我们进行了几笔新的投资,有些情况下还增持了已有仓位。虽然时间会给出答案,但这段时期可能标志着投资者的情绪摇摆——从千禧年之交的极度亢奋,到将近三年后的躁郁症式消沉——即将终结。坊间证据显示,投资者并未保持清醒的头脑。以我们在英国的一家投资公司乔治卡(Georgica Plc)最近发生的事为例。11 月初某一天,该公司发布了一份新闻稿,开头是这样写的:“乔治卡公司今天注意到,莱利休闲有限公司已被任命一名管理人。乔治卡希望强调,莱利休闲有限公司并非乔治卡集团的成员,尽管乔治卡的撞球业务确实以‘莱利’的名义经营。”
During the late summer and autumn, when investors were at their most depressed, we made several new investments and, in some cases, added to existing holdings. Although time will tell, this period may mark the end of investors’ mood swing from euphoric at the turn of the millennium to manic depressive almost three years later. Anecdotal evidence suggests that investors are not thinking straight. Take for example recent events at one of our UK investments, Georgica Plc. One day in early November the company issued a press release which began as follows: “Georgica Plc has today noted that an administrator has been appointed to Riley Leisure Limited. Georgica wishes to emphasize that Riley Leisure limited is not a member of the Georgica group although Georgica’s Cue Sports businesses do trade under the name Riley’s”.
这一公告并未阻止股价当天下跌超过 6%。想必是有人在某处认定,这家被政府接管的公司归乔治卡所有,于是没做核实就匆忙抛售了股票。恐慌的投资者往往先开枪、后问问题。正如俗话所说:仓促行事,事后懊悔。尤其令我们振奋的是,乔治卡在接下来的一周就恢复了股票回购计划。压力之下保持冷静头脑,正是我们所需要的。
That announcement did not stop the share price from declining over 6% that day. Presumably somebody, somewhere had decided that the company now in administration was owned by Georgica and without checking, hurriedly sold their shares. Nervous investors tend to shoot first and ask questions later. As the saying goes, act in haste - repent at leisure. We were particularly heartened that Georgica resumed its share repurchase program the following week. A cool head under pressure is what is required.
我们近期的买入操作带来的结果是:现金占总基金的比例已从去年夏季的 20% 以上降至约 5%,剩余的大部分现金已指定用于一项我们想在下一封信中介绍的投资——等我们完成股票买入后再谈。(投资时保持谨慎通常是有利的。)这意味着,实际上我们已经接近满仓运作。同时,我们也认为目前市面上有许多被低估的投资机会,我们可以将新增资本投入其中。如果情况相反,即我们发现在合理价位上可供选择的投资标的很少时,你们可以预期我们会发出警告。但就目前而言,对于持有长期视野的投资者来说,我们认为现在是进行投资的好时机。
The result of our recent purchases is that cash as a proportion of the overall fund has been reduced from over 20% during the summer to around 5%, with much of the remaining balance ear-marked for an investment we would like to describe in our next letter, that is when we have finished acquiring our shares. (Discretion whilst investing is normally an advantage.) This means that in effect we are close to fully invested. We also feel that there are many undervalued investments available to us, to which we could put incremental capital to work. You can expect us to caution you when the opposite is true, and we find little available at reasonable prices. But for now, for those with a long-time horizon, we think it is a good time to be making investments.
近期买入完成后,合伙基金的特征如下:41% 的资产投资于“难以复制的”经济特许权,如电视台、报纸、杂志或赛车跑道;31% 的资金投向了资产支撑型企业,例如酒店、赌场、综合企业,或那些资产负债表上的现金在当前估值中占很大比重的公司;最后,22% 的资金投向了深度价值型困境证券,这类公司盈利能力暂时低迷,且背负着相当规模的债务。总体来看,这些投资在市场上的定价大约只有我们认为其企业价值的 50%——也就是说,我们相信自己在用 50 美分买入 1 美元的钞票。同样值得注意的是,我们投资的公司中几乎有一半(按数量计,按价值计更多)正在回购债务或回购股票,而在三分之二的公司中,出现了显著的内幕人士买入。在我们三分之一的投资中,既有内幕人士买入,也有债务或股票回购。
After our recent purchases the characteristics of the Partnership are as follows: 41% of assets are invested in “difficult to copy” franchises such as TV stations, newspapers, magazines or a motor-racing track; 31% of the fund is invested in asset backed businesses such as hotels, casinos, conglomerates or those companies where balance sheet cash forms a large portion of the current valuation; and finally 22% of the fund is invested in deep value work outs where profitability is temporarily depressed, and where the firm has sizeable amounts of debt. In aggregate these investments are priced in the market at around 50% of what we believe the businesses to be worth, that is to say we believe we have bought dollar bills for around fifty cents. It is worth noting also that nearly half of our companies (by number, more by value) are buying back debt or repurchasing shares and at two thirds of our firms there has been notable insider buying. At one third of our investments there has been both insider buying and debt or equity repurchase.
游牧民族投资基金的投资权限之广,超乎我们的想象。例如,我们可以购买普通股、优先股、债券或可转换债券。在分析一家公司时,我们会评估其资本结构中各个层级的投资价值,但迄今为止,我们得出结论:普通股和优先股是更具吸引力的投资。不过,我们也曾尝试购买两家公司的债券,这些债券的交易价格远低于面值,而我们认为是毫无根据的折价。那么,一个人如何会尝试购买债券却最终失败呢?一种可能的情况是,该公司在竞购债券时比我们更为激进。事实上,有一家公司在实施债务回购计划时,似乎向华尔街所有做市商下达了常设指令,要求购买任何被出售的该公司债券,不让任何债券留在第三方手中。这看起来或许不公平,但管理层勇气可嘉,其股东——游牧民族投资基金正是其中之一——应当为此类行动喝彩。鉴于美国市场上信用利差处于历史高位,且投资者普遍非理性,这正是我们希望公司管理层采取的行为。在压力之下保持冷静,再次体现了这一点。
Nomad has as broad an investment mandate as we could imagine. We can, for example, buy common shares, preferred shares, debt or convertible bonds. In analysing a company, we assess the merits of investing in all levels of the capital structure but to date we have concluded that the common and preferred shares have been the more attractive investments. We have however attempted to buy the bonds of two companies which were trading at large, and in our opinion unwarranted, discounts to face value. How does one attempt, but fail, to buy a bond? One way is for the company to be more aggressive in bidding for the bonds than we were. Indeed, it appears in one case that the company, as part of a debt repurchase program, may have had a standing order with all the market makers on Wall Street to buy any of its bonds that were offered and to let none remain in the hands of third parties. This might seem unfair, but management score highly for gusto, and their equity holders, of which Nomad is one, should applaud such actions. In the light of the record credit spreads available in the US and widespread investor irrationality this is exactly how we want our company management to behave. A cool head under pressure once again.
一些最终要求的统计数据,用以描述基金特征:合伙企业投资于 8 个国家的 25 家公司。彭博将其归入 22 个不同行业,不过它们的行业定义相当狭窄。在我们看来,目前仓位集中在出版、广播和媒体(占合伙企业资产的 27%);酒店、博彩和房地产(23%);消费品和零售商(18%);以及电话、电缆和设备供应商(12%)。此外还持有运输业(9%)、办公自动化和信息服务(6%),现金余额现已减少。地理分布如下:美国 41%、香港 14%、英国 12%、泰国 9%、南非 6%、马来西亚 5%,挪威和新加坡各占 4%。
Some final requested statistics to help describe the characteristics of the fund: The Partnership is invested in twenty-five companies from eight countries. Bloomberg classify these in twenty-two different industries although their industry definitions are rather narrow. In our opinion there remain notable concentrations in publishing, broadcasting and media (27% of partnership assets); hotels, casinos and real estate (23%); consumer goods and retailers (18%); and telephony, cable and equipment suppliers (12%). There are also holdings in transport (9%) and office automation and information services (6%), with a now diminished balance in cash. Geographically the distribution is as follows: US 41%, Hong Kong 14%, UK 12%, Thailand 9%, South Africa 6%, Malaysia 5%, and Norway and Singapore 4% each.
在之前的信件和《全球投资评论》中,我们讨论过以下公司的投资逻辑:萨克斯百货(Saks)、国际赛道公司(International Speedway)、玛蒂琼(Matichon)、施乐(Xerox)、香港上海大酒店(Hong Kong and Shanghai Hotels)、康塞科(Conseco,唉!)、凯尔萨夫(Kersaf),以及我们卖出的孟山都(Monsanto)。这大约覆盖了投资组合的 30%。这次,我想谈谈我们对驿马集团(Stagecoach,占合伙企业资产的 8.6%)和好市多(Costco Wholesale,占合伙企业资产的 3.1%)的投资。
In previous letters and Global Investment Reviews we have discussed the investment case for Saks, International Speedway, Matichon, Xerox, Hong Kong and Shanghai Hotels, Conseco (augh!), Kersaf, and one of our sales Monsanto. That’s approximately 30% of the portfolio covered. This time I would like to discuss our investment in Stagecoach (8.6% of Partnership assets) and Costco Wholesale (3.1% of Partnership assets).
Stagecoach 是英国最大的公交运营公司,运营从伦敦滑铁卢车站出发的通勤铁路服务,同时在斯堪的纳维亚、香港、新西兰和美国提供公交服务。该公司 1993 年在伦敦上市,股票以 20 便士的价格向公众发行。20 世纪 90 年代初,经过多年的国有化后,英国公交系统放松管制,运营权、停车场和公交车的权利在拍卖中出售给 Stagecoach 等私营公司。整个系统到了急需彻底改革的地步:公交车时刻表安排糟糕,运营为了方便司机和售票员而非乘客,车费收缴也不规范。Stagecoach 富有企业家精神和直言不讳的首席执行官布赖恩·苏特,职业生涯始于公交售票员,他擅长把简单的事做对——比如收车费、高峰时段增加班次、在新线路上向乘客赠送杯子和旗帜、把公交车涂成鲜艳的颜色,最重要的是,以低于剩余国有竞争对手的价格竞争。公交放松管制在英国取得了巨大成功,乘客数量增长,这一做法还被复制到国外,使得 Stagecoach 在输出其放松管制公交服务品牌时拥有了天然优势。到 1996 年,该公司在斯堪的纳维亚、香港和非洲部分地区拓展业务,上市十年内收入和利润增长了十倍,股价在 1998 年达到 2.85 英镑的峰值。当时一份伦敦金融城研究简报对股价难以理解,但最终得出结论,或许存在“苏特溢价”是合理的!苏特在 20 世纪 90 年代末半退休,成为英国最富有的人之一,将日常运营交给下一代管理层,显然给他们留下了保持股息的指示。
Stagecoach is the largest bus operating company in the UK, operates the commuter train services from London’s Waterloo station, and bus services in Scandinavia, Hong Kong, New Zealand and the US. The firm was listed in London when shares were sold to the public at 20p in 1993. In the early 1990s and after years of national ownership, the UK bus system was deregulated with the right to operate services, depots and buses sold in auction to private companies such as Stagecoach. The system was ripe for an overhaul, buses were poorly time-tabled and run for the convenience of the driver and conductor rather than the passengers and fares irregularly collected. Brian Souter, Stagecoach’s entrepreneurial and straight-talking CEO, started his career as a bus conductor and was good at doing the simple things right, such as collecting fares, putting on more buses during the rush hour, handing out mugs and flags to passengers on new services, painting buses bright colours and most of all undercutting the remaining state-owned competition. Bus deregulation proved to be a huge success in the UK as passenger numbers grew and was copied abroad with the result that Stagecoach had a natural advantage exporting its brand of deregulated bus services. By 1996 as the firm developed businesses in Scandinavia, Hong Kong and parts of Africa, and within ten years of listing revenues and profits grew ten-fold and the share price reached a peak of £2.85 in 1998. One City research note struggled with the price of the shares at the time but concluded a “Souter premium” might be appropriate! Souter went into semi-retirement in the late 1990s as one of the richest men in Britain and handed day to day operations to the next generation of management, apparently leaving them with instruction to maintain the dividend.
大约在同一时期,问题开始出现。经营客运巴士可以是一项合理的业务,这并非秘密;随着放松管制蔓延,世界各地的巴士公司都想在其他地方运营巴士业务,特许经营权的价格随之上涨。1990 年代末美国公用事业和电话服务的放松管制也遵循了类似的模式。Stagecoach 开始在其他领域寻找增长机会,购买了一家中国收费公路运营商的小部分股权,并控制了一家火车租赁业务(不久后出售)。然而,最大的错误是在周期顶部以傲慢心态收购 Coach USA,该公司本身就是由投资银行家和杠杆收购基金拼凑起来的、债务融资收购的多家零散巴士、出租车和包车运营公司的集合体。支付的价格过高,这些运营本身几乎没有经济价值,更不用说捆绑在一起了,而且收购是通过债务融资的。简而言之,公司举债收购了一家价值远低于收购价格的公司。情况随后变得更糟。改善 Coach USA 的运营需要大量投资计划(谢谢你,杠杆收购基金),与此同时该公司还承诺更新英国巴士车队。美国运营与该公司在英国经营的简单通勤巴士运营截然不同,需要更多的管理时间,从而损害了英国业务——后者被忽视并开始下滑。经营一家盈利的巴士公司并不难,“但你确实需要让盘子旋转起来(做好简单的事情)”,Souter 声称,而管理层已经停止了转盘子。股价在 1998 年达到 2.85 英镑的峰值,2002 年底跌至 10 便士,或十年前首次公开募股价格的一半。当 2002 年 7 月最终股息被削减时,管理层被解雇,Souter 从半退休状态回归。
It was about the same time that the problems started. It was no secret that running buses could be a reasonable business and as deregulation spread bus companies from around the world wanted to be running bus operations elsewhere and the price of franchises rose. A similar pattern has followed the deregulation of US utilities and telephone services in the late 1990s. Stagecoach began looking for growth elsewhere and purchased a minority stake in a Chinese toll road operator, and control of a train leasing business which it sold shortly afterwards. However, the big mistake came with the hubristic top-of-the-cycle purchase of Coach USA, itself a debt funded roll-up of several disparate bus, taxi and charter coach operations which had been assembled by investment bankers and a leveraged buy-out (LBO) fund. The price paid was too high, the operations had little economic merit on their own, let alone bundled together, and the acquisition had been debt funded. In short, the company had geared up to buy a company worth a fraction of the purchase price. It then got worse. Improving the operations of Coach USA required a heavy investment program (thank you, LBO fund) at the same time as the firm had committed to renew the UK bus fleet. The US operations were quite unlike the simple time-tabled commuter bus operations the firm had operated in the UK, and required more management time, to the detriment of the UK business, which was ignored and began to flag. It is not hard to run a profitable bus company “but you do need to keep the plates spinning [do the simple things right]” claimed Souter, and management had stopped spinning plates. The shares which peaked at £2.85 in 1998 reached 10p in late 2002, or half their IPO price ten years earlier. When the final dividend was cut in July 2002, management were sacked, and Souter returned from semi-retirement.
Souter 开始剥离弱势业务,伯克希尔·哈撒韦副董事长查理·芒格称这一过程为“癌症手术法”。这通常有效,因为大多数公司的心脏地带通常有一颗宝石,它常被用来资助新项目,或被不耐烦的管理层视为理所当然。随着这颗宝石被不太成功的项目所稀释,整体表现下滑,估值萎缩甚至下跌。在这方面,芒格先生投资的一颗明星是可口可乐,它在 1980 年代中期已变成一个定义模糊的集团,包括一家养虾场、酒庄、电影制片厂,甚至(想都不敢想!)还拥有自己的装瓶厂!随着较差的业务被剥离,露出糖浆制造和营销运营这颗宝石后,可口可乐的股价在此后十年间上涨了超过十倍。
Souter began cutting away the weak businesses, a process Charlie Munger, vice Chairman of Berkshire Hathaway refers to as the “cancer surgery approach”. This often works because there is normally a jewel at the heart of most companies that has often been used to fund new ventures or is taken for granted by impatient management. As the jewel becomes diluted by less successful projects aggregate performance declines and valuations atrophy or even fall. The star in this regard and in which Mr. Munger invested, is Coca-Cola, which in the mid 1980s had become a poorly defined conglomerate including a shrimp farm, winery, film studio and shudder to think, even owned its own bottling plants! As the poorer businesses were cut away, to reveal the jewel that is the syrup manufacturing and marketing operation, the shares of Coca-Cola rose over ten-fold in the succeeding decade.
在 Stagecoach,解决方案相对简单:停止对糟糕的美国业务的投资,以资产价值出售最差的业务,偿还债务,从而将公司带回其核心——英国巴士运营。当 Marathon 在 12 月初会见 Souter 时,他将英国运营称为处于近期收购的阴影之下(一个“灰姑娘业务”),但“他们(英国巴士的管理层和员工)是唯一高兴看到我回来的人”:Souter 期待着再次转盘子。该公司拥有相对奢侈的现代化巴士车队,因此其高水平的自由现金流可用于偿还债务。银行一直给予支持,甚至允许公司回购其公开债务(以相对于面值的大幅折扣),尽管这些公开债务的到期日晚于银行自身债务安排的到期日。所有债权人均为无担保债权人,并且在香港和新西兰等一些子公司仍有债务空间。在我们看来,该业务价值约为每股 60 便士,这一估值取决于适度的债务偿还水平和英国业务无增长的前提。这与 Nomad 的买入价(11 月底为 14 便士)以及当前市场价格(1 月初为 33 便士)相比。Souter 的“神圣股息”(他与妹妹继续持有约 25% 的股权)得以维持,按 Nomad 的买入价计算,意味着总收益率超过 12%。在分析了最近许多复杂且高负债的业务(尤其是在美国)之后,Stagecoach 的问题相对简单,我们已将其纳入 Nomad 迄今为止最大的投资。
At Stagecoach the fix is relatively simple: cease investment in poor US operations, sell the worst businesses for asset value, repay the debt and in doing so return the business to its jewel, the UK bus operation. When Marathon met Souter in early December, he referred to the UK operations as being under the shadow of more recent acquisitions (a “Cinderella Business”) but that “they [management and employees of UK Bus] were the only people happy to see me back”: Souter is looking forward to spinning plates again. The firm has the relative luxury of a modern bus fleet and so the firm’s high levels of free cash flow can be used to repay debt. The banks have been supportive, even to the extent of allowing the company to repurchase its public debt (at sizeable discounts to face value) even though the public debt is due after the bank’s own debt facilities expire. All creditors are unsecured, and there remains debt capacity at some subsidiaries such as in Hong Kong and New Zealand. In our opinion the business is worth approximately 60p per share, a valuation contingent upon modest levels of debt repayment and no growth in the UK operations. This compares with Nomad’s purchase price of 14p (in late November), and the current market price of 33p (early January). Souter’s sacred dividend (with his sister he continues to own around 25% of the equity) is being maintained and implies a gross yield of over 12% at Nomad’s purchase price. Having analysed many complicated and highly indebted businesses especially in the US recently, Stagecoach’s problems are relatively simple, and we have made the firm our largest investment to date.
好市多(Costco Wholesale)则无需修复业务,因为它已经表现良好。好市多是批发会员制仓储店双寡头之一(另一个是山姆会员店),2001 年年收入为 350 亿美元。其零售概念如下:客户支付年费(标准为 45 美元),即可获得一年内进入门店的资格;作为交换,好市多实行天天低价策略,品牌商品加价 14%,自有品牌加价 15%,因此价格非常非常低。这是一个非常简单且诚实的消费者主张:会员费购得客户忠诚度(几乎全是利润),而好市多则通过销售商品仅覆盖运营成本。此外,通过坚持标准加价率,通过采购或规模实现的节省以更低价格的形式返还给客户,这反过来又促进了增长并扩大了规模优势。这是零售业的永动机,已被沃尔玛等公司广泛采用。要理解天天低价对公司创始人吉姆·西尼格(Jim Sinegal)有多重要,可以听听一位公司董事告诉我们的故事。好市多从一家出口商那里购买了 200 万条设计师牛仔裤,运到国际水域,再进口回来,全包价约为每条 22 美元。这比该公司过去销售这些牛仔裤的价格低了 10 美元(提供了 50% 加价率的潜力),而且是大多数其他零售商成本的一半。一位采购员建议收取比平时更高的毛利率(即超过通常的 14% 加价),因为没人会知道。显然,西尼格坚持标准加价率,争辩说“如果我这次让你这么做,你下次还会再犯”。与客户的契约(极低价格)绝不能打破。
At Costco Wholesale there is no need to fix the business which is performing well already. Costco is one half of the wholesale club warehouse duopoly (with Sam's Club) and had annual revenues of U$35bn in 2001. The retail concept is as follows: customers pay an annual membership fee (standard U$45) which provides entry to the stores for a year, and in exchange Costco operates an every-day-low-pricing strategy (EDLP) by marking up 14% on branded goods and 15% on private label with the result that prices are very, very low. This is a very simple and honest consumer proposition in the sense that the membership fee buys the customer's loyalty (and is almost all profit) and Costco in exchange sells goods whilst just covering operating costs. In addition, by sticking to a standard mark-up savings achieved through purchasing or scale are returned to the customer in the form of lower prices, which in turn encourages growth and extends scale advantages. This is retail’s version of perpetual motion and has been widely employed by Wal-Mart among others. To understand how important EDLP is to Jim Sinegal, the firm’s founder, consider the following story which was recounted to us by a company director. Costco bought 2m designer jeans from an exporter and shipped them into international waters and re- imported the jeans for an all-in price of U$22 or so per pair. This was U$10 less than the firm had sold the jeans for in the past (offering the potential for a 50% mark-up) and half the cost of most other retailers. One buyer recommended taking a higher gross margin than was usual (i.e., more than the usual 14% mark-up) as no one would know. Apparently Sinegal insisted on the standard mark up, arguing that if "I let you do it this time, you will do it again". The contract with the customer (very low prices) must not be broken.
许多零售商并非如此运营,而是采用高低价策略,即通过上下调整价格来影响客流量。消费品公司随后通过自己的促销活动增加了混乱。尽管我们中的许多人已习惯这种行为,但请想一想这对消费者来说是多么混乱的主张。例如,一瓶洗发水是否值 2 美元,如果它定期通过优惠券活动以 1 美元的价格出售?高低价策略甚至可能适得其反:消费者在支付 5 美元购买上周售价 4 美元的纸巾时,是否会觉得自己被利用了?他们应该觉得。在好市多,消费者知道价格是批发价加 14% 或 15%,句号。
Many retailers do not operate in such a way, and instead employ high-low price strategies, that is to say they take prices up and down in an attempt to influence store traffic. The consumer goods companies then add to the confusion through running their own promotional campaigns. Although many of us are used to this behaviour, consider for a moment how confusing a proposition to the consumer it is. For example, is a bottle of shampoo worth U$2 if it is periodically available through a couponing campaign for U$1? The high-low strategy may even backfire: do consumers feel taken advantage of when paying U$5 for tissues that were available last week for U$4? They should. At Costco the consumer knows the price is 14 or 15% above wholesale, period.
好市多管理层将这一战略描述为“容易理解,难以执行”,也许是因为诱惑在于加价并打破与客户的契约。好市多盈利足以自筹资金实现约 14% 的年增长率,且无需诉诸租赁来扩张(Gap 的错误)。这意味着增长将更加稳健(没有零售行业常见的 30% 的年增长率狂热),并且应该更具可持续性。至于增长潜力,该公司在华盛顿州拥有 21 家门店,而该州仅占美国人口的 2%。这种从东海岸到西海岸的密度意味着美国市场约有 1000 家门店的潜力(目前为 284 家),以及英国市场 200 家门店的潜力(目前为 14 家),尽管规划法规可能不允许。即便如此,美国最大的家装零售商家得宝目前拥有 1500 家门店。以 10% 的年增长率计算,这意味着该公司还有 13 年的增长前景。股价从 2000 年的 55 美元高点跌至 30 美元(Nomad 的买入价),原因是利润率略有下降(在该公司以基点衡量),以及几个支持未来几年增长的新配送中心的成本。例如,在英国,该公司拥有可容纳 40 个地点的仓储和物流能力,但只有 14 家门店。以 30 美元的价格计算,该公司被视为现金牛,随着产能利用率提高,盈利能力提升,再加上适度的增长,足以证明每股 50 美元以上的估值是合理的。好市多是我们分析过的、堪称完美的成长股,目前市场上的价格近乎半价。
Costco management describe the strategy as “easy to understand and hard to operate" perhaps because the temptation is to mark up the goods and break the contract with the customer. Costco is profitable enough to self-fund growth of around 14% per annum and not to have to resort to leases for expansion (The Gap's mistake). This means that growth will be more measured (none of the 30% per annum purges that populate the retail industry) and should be more sustainable. As to the potential for growth the firm has 21 stores in Washington State which houses just 2% of the US population. This density coast to coast implies room for around 1,000 US stores (currently 284) and 200 stores in the UK (currently 14) although planning regulations may not allow for this. Even then Home Depot, the largest DIY store in the US currently has 1,500 stores. At 10% growth per annum, this implies the firm has another 13 years of growth ahead. The share price has declined from a year 2000 high of U$55 to U$30 (Nomad’s purchase price) as margins declined slightly (they are measured in basis points at this firm) with the cost of several new distribution centers which will support the next few year’s growth. For example, in the UK the firm has warehousing and logistics capacity for 40 locations but only has 14 stores. At U$30 the firm is valued as a cash cow, with higher levels of profitability (as capacity utilisation increases) and modest levels of growth justifying a valuation over U$50 per share. Costco is as perfect a growth stock as we have analysed and is available in the stock market at a close to half price.
最后是一些管理事宜以及关于需要耐心的最终观点。我们知道一些投资者是基金的新成员,因此重申一些基本规则或许值得,以便我们大家都能清楚立场。您可以从我们这里获得年度和中期信件(这是我们的第二封年度信),以及每年八次全球投资评论,其中我们讨论投资想法。在我们看来,一旦消化了这些文件,它们就提供了对我们在做什么以及做得如何作出判断所需的信息。从 Nomad 的管理人那里(大和证券信托银行,查询电话 +353 1603 9921),您将每月收到账户对账单以及年度和中期财务报表。
A few pieces of housekeeping and a final word on the need for patience. We are aware that several investors are new to the fund and so it may be worth reiterating some ground rules so that we all know where we stand. You can expect from us an annual and interim letter (this is our second annual letter), and Global Investment Reviews eight times a year in which we discuss our investment thoughts. In our opinion these documents, once digested, provide the information needed to form a judgement about what and how we are doing. From Nomad’s administrator (Daiwa Securities Trust and Banking, +353 1603 9921 for your inquires) you can expect a monthly statement of your account and annual and interim financial statements.
Nomad 的定位是真正的长期投资,更频繁的报告——每日、每周、每月或其他形式——对您可能价值不大,甚至可能对我们适得其反。
Nomad’s orientation is genuinely long term, and more regular reports, daily, weekly, monthly or otherwise, are likely to be of little value to you, and may even be counterproductive for us.
游牧者投资公司的关键竞争优势之一,将是其投资者整体的耐心。我们确实是在做长期投资(很少有人做到!),投资于由管理层团队经营的被低估公司,这些管理层或许正在做出决策,其成果可能要过好几年才能显现。短期内,我们的业绩好坏参半的可能性一样大,但我们确信,长远来看这些业绩会是令人满意的。如果游牧者要相比同行拥有竞争优势,这种优势将来自你们经理的资本配置能力以及投资者的耐心。在耐心这一点上,我们开局良好——自成立以来没有投资者退出,尽管市场价格普遍下跌,也几乎没有投资者询问业绩。这非常罕见,是对我们投资者极大的肯定,也意味着一种相似的长期视野。只有看得比短期人群更远,我们才有望超越他们。正是出于这个原因,我们将游牧者命名为投资合伙公司,而不是基金。我们寻求的关系颇为不同。
One of Nomad’s key competitive advantages will be the aggregate patience of its investors. We are genuinely investing for the long term (few are!), in undervalued firms run by management teams who may be making decisions the fruits of which may not be apparent for several years to come. In the near term our results are as likely to be bad as good, but we are confident that in the long run they will prove satisfactory. If Nomad is to have a competitive advantage over our peers this will come from the capital allocation skills of your manager and the patience of our investors. In the latter we have started well, with no investor turnover since we began and almost no enquires into performance despite the general decline in market prices. This is very unusual and a huge credit to our investors and implies a similar long-term outlook. Only by looking further out than the short-term crowd can we expect to beat them. It is for this reason we named Nomad an Investment Partnership and not a fund. The relationship we seek is quite different.
一如既往,我们感谢你们的信任,并珍视你们的支持。
As always, we thank you for your confidence and value your support.
此致
敬礼
尼克·斯利普
Yours sincerely Nick Sleep