1995 年股东大会 · 下午场
银行在我们的能力圈内
Banks are in our circle of competence
沃伦·巴菲特好,我们准备开始,先回答 1 区的一个问题,请大家就座。我们得——
WARREN BUFFETTOK, we're ready to start here with a question from zone 1, if you'll take your seats, please. We’ve got to —
现场股东巴菲特先生,我是来自佛罗里达州克利尔沃特的布莱恩·墨菲。我想问您一个问题,关于您目前收购银行(如 PNC 和 SunTrust)背后的想法,尤其是考虑到 1990 年银行股卖得非常便宜,而现在很多已经涨了三倍。从近期的出版物和财经文献来看,与 1990 年的估值相比,您似乎对这些更高的价格更感兴趣了。您能谈谈您的想法吗?
AUDIENCE MEMBERMr. Buffett, I'm Brian Murphy (PH) from Clearwater, Florida. I'd like to ask you a question concerning your present thinking behind your acquisitions of banks, such as PNC and SunTrust, particularly in light of the fact that banks were selling so cheaply in 1990 and now many have tripled in price. And it would appear from recent publications and the financial literature that you've become much more interested in banks at these higher prices, relative to the 1990 valuations. Could you comment on your thinking there?
沃伦·巴菲特是的,我们对银行所采用的标准,与其他行业确实没有区别。有几家出版物可能有点言过其实了,因为我怀疑差异连几个百分点都不到——而且,顺带一提,我们不是那样想问题的。我们没有任何板块配置理论,完全没有。所以,我们看银行,只是用看其他任何企业同样的标准。顺带说一句,有时你应该知道,媒体上关于我们活动的报道,大概有一半或者甚至更多一些是错的。当然,有些也是准确的。还有一些则严重过时了。我的意思是,我们向 SEC 提交的持股文件会得到保密处理,所以它们在我们提交后一年多才会公开。因此,过去一两个月里有几篇报道说我们买了什么。当然,如果你仔细读,会发现我们可能是一年半之前买的。而期间我们可能已经卖了,可能买得更多了,什么都有可能。所以,总体来说,我对媒体报道会保持谨慎。我们——事实上——我们在 1969 年为伯克希尔买了一家银行,罗克福德的伊利诺伊国民银行与信托公司。我们对银行业一直有兴趣。我们认为它是我们可以——属于我们能力圈范围内可以评估的东西。这不代表我们每次都对,但我们不认为理解银行业超出了我们的能力范围。所以,我们会关注这个领域的企业。查理?
WARREN BUFFETTYeah, we really have no different — there's no difference in the criteria we apply to banks than to other businesses. And a couple of publications have, maybe, made a little more of that than is warranted, because I doubt if there's more than a couple percentage points difference in — And we don't think of it that way, incidentally. And we do not have a lot of sector — we don’t have any sector allocation theories whatsoever. So, we simply apply the same criteria when looking at banks that we would at any other business that — There — incidentally, there — sometimes, you should know, that there’s — I would say that maybe half, or maybe even a little more, of the reports about our activities are — in the press are erroneous. Now, some are accurate, too. And then, of course, some are way out of date. I mean, we get confidential treatment on our — on the filings we make with the SEC as to our holdings, so they're published well over a year after we've filed them. And therefore, there have been a couple of stories in the last month or two as to something we've bought. And of course, if you read the story carefully, we bought it a year and a half ago, maybe. And we may have sold it, we may have bought more, all kinds of things. So that, I'd be careful about press reports, generally. We’ve — we actually — we bought a bank for Berkshire in 1969, the Illinois National Bank and Trust of Rockford. We've had an interest in the banking business. We feel it's something that we can — that falls within our circle of competence to evaluate. That doesn't mean we'll be right every time, but it — we don't think it’s beyond us to understand the banking business. And so, it’s — we look at businesses in that area. Charlie?
查理·芒格没什么要补充的。
CHARLIE MUNGERNothing to add.
巴菲特总是计划“再过六个月”写书
Buffett always plans to write a book "six months from now"
沃伦·巴菲特好。2 区有人提问吗?
WARREN BUFFETTOK. And do we have zone 2?
现场股东拉里·迈尔斯,来自奥马哈。沃伦,两个简短的问题,第一个很简短。关于写一本你自己的职业生涯和投资哲学的书,你有没有时间表?
AUDIENCE MEMBERLarry Myers from Omaha. Warren, two quick questions, the first one very brief. Do you have any timetable regarding when you will write your own book about your career and philosophy?
沃伦·巴菲特有,我的时间表永远是“再过六个月”。(笑声)答案是,我想过几次要写,也一直在考虑。我总觉得未来还会有更多有趣的事情发生,比已经发生的要多得多,而我不想——我知道自己不会写第二本,所以我一直在推迟。总之,这就是我的理由。
WARREN BUFFETTYes, my timetable's always been six months from now. (Laughter) The answer on that is I've thought about doing it a few times, and I think about it. It always seems to me there's way more interesting things yet to happen than have happened so far, and I don’t want to — I know I won't write a second one, so I keep postponing it. That's my rationale on it, anyway.
可口可乐“用现金做了完全正确的事”
Coca-Cola "doing exactly the right thing" with its cash
现场股东谢谢。第二个问题关于股息。上周五晚上,很巧,在路易斯·鲁凯泽的每周电视节目上,特邀嘉宾是菲利普·卡雷特。卡雷特先生说,他最喜欢的美国股票是伯克希尔·哈撒韦。他给出的一个主要理由是,“众所周知,伯克希尔从未派过股息”,因此你们对额外现金的运用更出色。那么,由此推断,如果可口可乐和吉列也停止派息,把现金用在其他方面,会不会也是一项有利的政策?
AUDIENCE MEMBERThank you. Second question concerns dividends. Last Friday night, by coincidence, on Louis Rukeyser's weekly television show, the special guest was Philip Carret. And Mr. Carret made the statement that his favorite American stock is Berkshire Hathaway. And one of the major reasons he stated was that, "Berkshire has never paid a dividend, as we all know," and consequently, you had superior utilization of the extra cash. Now, if you extend that reasoning, could it also be a beneficial policy if Coca-Cola and Gillette stopped paying dividends and utilized the cash in other ways?
沃伦·巴菲特嗯,这取决于他们能拿这些现金做什么——怎么用——能用它来干什么。那些企业比伯克希尔更聚焦,至少在产品方面如此。我赞赏那些拥有卓越业务的管理层,把现金用在那些卓越的业务中,或者用在他们理解、且同样拥有出色经济特性的业务中,然后把多余的钱返还给股东。所以,在我看来,可口可乐在现金运用上做得完全正确:一方面,它把一切能有效使用的现金都用于业务扩张、开拓新市场等等;另一方面,超出这一需求的部分,它派发股息,把现金分给股东,然后大规模回购股票,以一种有选择性的方式把现金返还给股东,同时又让所有股东都受益。所以,只要我们能将留存的每一美元都创造出超过一美元的价值和市值,你们就会从我们不派息中受益。至于我们还能继续这样做多久,我无法向你保证,但这就是我们决策的衡量标准。我认为,这也是可口可乐在做决策时的衡量标准。而且我认为,他们值得高度赞扬,因为他们展现了很强的纪律性:在用好现金的机会枯竭时及时收手,然后通过回购把现金进一步配置得更有利。我欣赏我朋友比尔·盖茨的一点是,微软账上有 45 亿美元现金,而很少有管理层能握着 45 亿美元现金却不干蠢事。到目前为止,把赚的每一分钱都留下来对我们来说是合理的,我也觉得未来一段时间内仍然合理,但可能不会永远合理。查理?
WARREN BUFFETTWell, it depends what they could use the — how they would use — utilize the cash, what they could use it for. Those are more focused enterprises than Berkshire, at least in terms of products. And they — I think — I commend managements that have a wonderful business for utilizing cash in those wonderful businesses, or in businesses that they understand and that will also have wonderful economics, and for getting the rest of the money back to the shareholders. So, Coca-Cola, in my book, is doing exactly the right thing with its cash when it both — when, A, it uses all the cash that it can, effectively, in the business to expand in new markets and all of that sort of thing. But then beyond that, it pays a dividend which distributes cash to shareholders, and then it repurchases shares in a big way, which returns cash on a selective basis to shareholders, but in a way that benefits all of them. So, we — you will benefit from us not paying dividends just as long as we can use the — every dollar we retain — to produce more than a dollar of value, and of market value over time. Whether we can continue doing that, you know, how long we can continue doing that, I can't promise you, but that is the — that’s the yardstick by which the decision is made. And that is the yardstick, I think, by which Coca-Cola's making the decision, too. And I think that they deserve great credit for exercising the discipline to quit when they — using cash — when they've run out of the opportunities to use it well, and then to use it — then to further deploy it advantageously by repurchasing shares. I think one of the things I admire about my friend, Bill Gates, he’s got 4 1/2 billion of cash in Microsoft, and very few managements can stand having 4 1/2 billion of cash and not doing something unintelligent with it. So far, it's made sense for us to retain everything we earn, and I think it'll make sense for a while longer, but it may not make sense indefinitely. Charlie?
查理·芒格我希望它能持续很久。(笑声)
CHARLIE MUNGERI hope it lasts a long time. (Laughter)
为什么华尔街薪酬那么高?
Why is Wall Street compensation so high?
沃伦·巴菲特三区?
WARREN BUFFETTZone 3?
现场股东我叫丹·奥尼尔,来自新墨西哥州圣塔菲。我想问您一个关于所罗门兄弟的更具体的问题:为什么我们在那里付给员工那么多钱?
AUDIENCE MEMBERMy name is Dan O'Neil from Santa Fe, New Mexico. And I would ask — like to ask you a more specific question about Salomon Brothers, which is, why do we pay our employees there so much?
沃伦·巴菲特为什么是为什么?
WARREN BUFFETTWhy what?
现场股东我们在华尔街付给员工这么多钱,到底是为什么?常规理论似乎是,华尔街就是有一套跟世界其他地方不一样的薪酬标准。而这套理论的前提是交易员更聪明——某些交易员就是比别的交易员聪明,而且能以某种超自然的方式接收到由未来传回当下的信号。我们怎么知道这不会像纽约下水道里有鳄鱼那样,只是一个都市传说?另一种说法是,大量股东资金让交易员能够像拉斯维加斯的赌场那样,去捕捉市场中的无效定价。我的意思是,如果我们拥有一家赌场,雇阿尔伯特·爱因斯坦还是阿甘来管二十一点牌桌,结果没什么两样,我们也会付给他们一样的钱。我想知道,您认为哪一种理论更接近真相。
AUDIENCE MEMBERWhy do we pay our employees there so much money? The conventional theory seems to be that there's just a different pay scale on Wall Street than the rest of the world. And it's based on the idea that traders are smarter than — that some traders are smarter than others, and, in some supernatural way, are able to receive signals that the future is sending back to the present. And how do we know that that isn't just an urban legend like alligators in the New York City sewers? Another theory would be that the large amount of shareholders' capital allows the traders to capture inefficiencies that are in the market in the same way that the house does in Las Vegas. I mean, if we owned a casino, it wouldn't make any difference if we hired Albert Einstein or Forrest Gump to run the blackjack table, and we would pay them the same. And I wonder which theory you think is closer to the truth.
沃伦·巴菲特嗯,你说得很透彻。(笑声和掌声)说到底,你当然最终还是要支付你认为至少是市场水平的薪酬。而且在某种程度上,市场会通过有没有人为了更高薪酬而离开来检验你。但这里该有的约束是:只要你投入的资本能拿到市场水平的回报,你就按市场水平付。只是,在短时间内衡量资本的市场回报,比衡量薪酬的市场水平难得多。所以,很多离开的人——但绝不是全部——之所以离开,是觉得大概能在别处拿到更高报酬。市场就是这样运作的,就像在娱乐业一样,在体育界也一样。至于这样的运作方式到底能不能给资本留下合理的回报,那还是个悬而未决的问题。我是说,我没仔细看过所有棒球队的账目,但看过其中一些。毫无疑问,在一些小球市,我是说,那里的账目不会造假。我是说,在堪萨斯城这样的地方,你的电视转播市场比大城市小得多,你要想按市场水平支付球员薪酬,同时还能靠经营球队赚到钱,那是非常困难的。所以,最终你还得按市场水平付钱才能留住人,但其中一部分还取决于他们衡量自己——自己能拿到多少薪酬的时间跨度。我是说,如果你想看高盛去年的情况,他们什么都没拿到。这是不是意味着所有人都会离开,因为换个地方就能拿到钱?不是的。因为 80% 的合伙人,或者说 90% 的合伙人,眼光比这个要长远。他们在跟别处给出的条件作比较时,心里是有个预期盈利数字的。如果你遇到这样一种情况,市场薪酬水平超过了这个行业的赚钱能力,那到某个时点,资本就会从该行业流走。拿航空业举例——这我经常举——市场薪酬水平——大多数——嗯,就大型航空公司来说,员工拿的不是市场水平的薪酬,而是合同规定的薪酬。这个不能怪任何人。如果你手上有一份合同能给你 X,而当前市场价只有一半的 X,你肯定会非常拼命地抱住这份合同不放。就像我说的,这不能怪任何人,只是一旦落到这种境地,你就真遇上麻烦了。而如果你面对的问题,跟市场价高于你自身生意能承受的水平所产生的问题差不多——或者类似——那你同样有麻烦。我猜,实际上,所罗门已经引入了更像高盛的那种制度,因为它本质上在内部一定程度地营造了一种合伙制。要让这种制度行得通,第一,长远来看,合伙人必须能赚到丰厚的回报,否则就行不通;但第二,你还得有一批具备合伙人心态的人在里面。如果你要从一种文化转变成另一种文化,你不可能指望大家百分之百接受一套新制度。查理?
WARREN BUFFETTWell, you put it well. (Laughter and applause) In the end, of course, you end up paying at a, what you think, at least, is a market rate. And to some extent, the market tests you out by whether people leave because they can get a higher rate. But the limiting factor on that should be that you pay them a market rate as long as you are getting a market rate on capital. But it's harder to measure the market rate on capital in a short period than it is to measure the market rate on compensation. So, the — a good many of the people that have left — but far from all — have left because they felt that they would obtain — presumably — because they would obtain greater compensation elsewhere. The market was working in that way, just as it works in entertainment that way and it works in the athletic field that way. And whether it — when it works that way, it leaves a return for capital that's adequate, is an open question. I mean, I haven't looked at the figures on all the baseball teams, but I've seen some of them. And certainly, in some of the smaller markets, I mean, the books were not phony. I mean, it is very hard to pay market rates for ballplayers in Kansas City and still make money running a ball team, where you've got a smaller television market and all of that of the big cities. So, in the end you're going to have to pay market rates to retain people, but part of that will also depend upon the period over which they measure their — what they are going to be paid. I mean, if you want to look at Goldman Sachs last year, they were paid nothing. Does that mean that everybody will leave because they can get paid something someplace else? No, because 80 percent of the partners, or 90 percent of the partners, have a longer time horizon than that. And they have an anticipated earnings figure in mind when comparing it with what they're being offered elsewhere. If you have a situation where market rates, you know, exceed the earning capacity of the business, then at some point, capital will flow away from the business. In the airline industry, which I use as an example, the market rate — most — well, the — in terms of the bigger airlines, people are not being paid market rates, they're being paid contractual rates. Well, you can't blame anybody for that. If you have a contract that entitles you to X and the current market is a half of X, you're going to hang onto that contract very aggressively. And like I say, you don't blame anybody for that, it's just if you end up in that condition, though, you've got a real problem. And if you have the same problem that you have if the market is higher than — or a similar problem — the one you have if the market is higher than one that you can sustain in your own business. My guess is that there — that, in effect, Salomon has put in a more Goldman Sachs-like system because, essentially, it created, to a degree, a partnership within it. That — To have that work, A, over time, the partners have to earn good money or it won't work, but, B, you have to have people that have a partnership mentality in it. And if you change from one culture to another, you are not going to get a hundred percent acceptance of any new system. Charlie?
查理·芒格是啊,刚推行一套新的薪酬制度,紧跟着就赶上一个非常差的年景,这确实是有点不走运。事情的本质就是这样,人们会下意识地去怪罪薪酬制度。其次,我觉得华尔街普遍存在的因嫉妒和攀比而产生的效应,通常比别的地方要严重得多。
CHARLIE MUNGERYes, it was kind of a bad break to put in a new compensation system and then have a very bad year. In the very nature of things, people are going to blame the compensation system subconsciously. And then, two, I think that Wall Street generally has more envy-jealousy effects than are typically present elsewhere.
巴菲特谈富有的“真实”好处
Buffett on the "real" advantage of being rich
现场人士我有个朋友,他祖母常说,她不明白人为什么会产生嫉妒攀比心理,因为它是唯一一种绝无可能从中获得任何乐趣的罪过。还有——(笑声)不过总的来说,我觉得华尔街很多人摊上的祖母不太对。(笑声和掌声)
SPEAKERI have a friend whose grandmother used to say that she couldn't understand why people got into envy-jealousy, because it was the only one of the sins that you could never possibly have any fun at. And — (Laughter) But generally speaking, on Wall Street I think a lot of people have had the wrong kind of grandmothers. (Laughter and applause)
沃伦·巴菲特是啊,我时不时也会评论说——那人叫什么来着?罗宾·利奇(Robin Leach)在《富豪名流生活方式》这个节目里全搞错了,因为他展示的全是你变富以后会碰上的那些美妙的东西。可那些东西真没那么美妙,那些花里胡哨的房子、游艇之类的。有钱的真正好处,就像我跟人解释的那样,是让你能更有效地去恨别人。也就是说,如果你特别有钱,可你兄弟或者某个亲戚、表亲什么的,在这个世界上比你多受了那么一点关注,或者诸如此类,你就可以大张旗鼓地去恨。你可以雇会计师和律师,给他制造各种各样的麻烦。你要是穷的话,顶多也就在感恩节给他甩个脸子,不出席家庭聚会,也就这点本事了。(笑声)但我注意到,这些有钱人,特别是那些继承了大笔财富的有钱人,迟早会开始——常常是——对自己的兄弟姐妹、表亲或随便哪个亲戚变得非常有敌意。他们真能——以一种我们普通人确实难以企及的方式——去恨、去嫉妒。所以,这才是罗宾·利奇最近的节目里没呈现出来的好处,不过我——但你能看到——在体育界、娱乐圈,甚至可能在华尔街,都能看到一点点:一年赚一百万美元,本来挺美的,直到坐你隔壁那个绝不可能有你聪明的人,赚了一百二十万美元。这之后,这整个世界在你眼里就变成一个非常不公平的地方了。(笑声)
WARREN BUFFETTYeah, I've commented from time to time that — what's his name? Robin Leach has it all wrong on “Lifestyles of the Rich and Famous,” because he's presenting all these wonderful things that will happen to you if you get rich. But they really aren't that all that wonderful, these fancy houses and boats and all that. The real advantage of being rich, as I explain to people, is that it enables you to hate so effectively. That if you're terribly rich, you know, and — but your brother or whomever, cousin or somebody, is getting a little more attention in the world or something of the sort, you can hate in a very major way. You can hire accountants and lawyers to cause him all kinds of trouble. If you're poor, you just snub him at Thanksgiving and don't show up or something of the sort. (Laughter) But I've noticed that these rich people, particularly when they inherit great amounts of money, sooner or later they start — frequently — they get very antagonistic toward siblings, or cousins, or whatever it may be. And they really can — they can hate in a way that — or get envious in a way that the rest of us really can't really aspire to. So, that's the benefit that hasn't appeared on Robin Leach lately, but I — But you see that — you see a little of that in the athletic field and the entertainment field, and perhaps even on Wall Street, that making a million dollars a year looks great until this guy that sits next to you that can't possibly be as smart as you is making a million-two. And then the whole world, it turns into a very unfair place. (Laughter)
“持有大量现金从来不是我们的政策”
"It's never a policy of ours to hold a lot of cash"
沃伦·巴菲特第四区?
WARREN BUFFETTZone 4?
现场股东下午好。我的问题很简单,就是关于今年和去年资产负债表上列示的现金及现金等价物。在我看来,现金等价物总是好东西,可以在市场大跌时抓住机会买进,我知道您提过“市场先生”时不时会狂躁抑郁发作。这里头有没有什么不太显而易见的、我还没看到的东西?还是说,万一市场真的出现那种情形,我们眼下并没有这样的仓位?
AUDIENCE MEMBERGood afternoon. My question is simply about the cash and cash equivalents that are shown on the balance sheet this year versus last year. In my thinking, cash equivalents is always something good to have around in case of a big market drop, being able to make opportunistic buys, as I know you've referred to "Mr. Market" getting manic-depressive at times. Is there something that is less than obvious here that I'm not seeing? Or is the position not there now, should that happen in the marketplace?
沃伦·巴菲特伯克希尔的现金是一个剩余项。我是说,我们巴不得任何时候都一分钱现金都没有。我们同样也不想在任何时候欠一屁股债。但我们——如果我们手上留有现金,原因很简单,就是我们还没有找到我们愿意做的事,而我们希望——总是希望——尽快把它配置出去。我们从来不去琢磨市场是不是要跌了或者诸如此类的事,也不琢磨能不能以后买到更便宜的东西。只要我们喜欢一个东西,我们就会买。当你看到我们的资产负债表上出现任何规模的现金时,那就是查理和我承认,在那个时点我们还没有找到什么有吸引力的东西,至少是有吸引力的、规模足够大的东西。持有大量现金从来不是我们的政策。
WARREN BUFFETTCash at Berkshire is a residual. I mean, we would like to have no cash at all times. We also don't want to owe a lot of money at any time. But we — if we have cash around, it's simply because we haven't found anything we like to do, and we hope — always hope —- to deploy it as soon as possible. We never are thinking about whether the market's going to go down or something of the sort, or whether we might buy something even cheaper. If we like something, we'll buy it. And when you see cash on our balance sheet of any size, that's an acknowledgement by Charlie and me that we have not found anything, in size anyway, attractive at that point. It's never a policy of ours to hold a lot of cash.
报业“极其出色”,但不如从前
Newspaper business is "exceptionally good," but not as good
沃伦·巴菲特第五区?
WARREN BUFFETTZone 5?
现场股东大卫·温特斯(David Winters),来自新泽西州山湖市。我站起来说。大卫·温特斯,来自新泽西州山湖市。多年前,您说您热爱报业,后来,我猜,随着时间推移——您说那份热爱程度有点下降了。我有点想知道,您现在对它的感觉怎么样,另外,能不能也为我们稍微预判一下未来?
AUDIENCE MEMBERDavid Winters, Mountain Lakes, New Jersey. I'll stand up. David Winters, Mountain Lakes, New Jersey. Years ago, you said you loved the newspaper business and then, over time, I guess, it — said it declined a bit in how much you loved it. And I'm kind of wondering how you feel about it now, and if you can prognosticate a little bit for us at all?
沃伦·巴菲特嗯,我以前从两方面热爱它。我热爱它的经济特性,也热爱这项活动,两者都爱。活动——对活动的热爱没有减少。经济特性仍然极其出色,几乎比世界上任何行业都好。但没有 15 年前那么好了。所以,它们——我几年前写过这个,曾经看起来几乎是最坚不可摧的经济特许权,现在仍然是极其出色的生意,但不像 10 年或 20 年前那样坚不可摧了。我仍然认为它是我所在行业里最有趣的生意之一。但如果你谈纯粹的经济特性,我想不出有多少其他生意,如果我一生只能拥有一项资产,我宁愿拥有一家独家报纸城市的报纸。但我不再有那种绝对确定的感觉了——我 10 年或 15 年前会有的感觉。查理?
WARREN BUFFETTWell, I used to love it in two respects. I loved the economics and I loved the activity, both. The activity — the love of the activity has not diminished. The economics are still exceptionally good compared to virtually any business in the world. They aren't quite as good as they were 15 years ago. So, they have — I wrote about that a couple of years ago, whereas what was — seemed almost the most bulletproof of franchises is still an exceptionally good business, but it isn't quite as bulletproof as might've been the case 10 or 20 years ago. I still think it's about as interesting a business as there is in the world I’m in. But if you're talking pure economics, the — I can't think of many other businesses that, if I just owned one asset over my life, that I would rather own than a newspaper in a single-newspaper town. But I wouldn't have quite the feeling of absolute certainty that I had — that I would've had 10 or 15 years ago. Charlie?
查理·芒格是啊,我觉得很明显,我——报纸老板们头一回染上了一点疑神疑鬼的心态。我是说,他们担心电子革命,他们担心年轻人不怎么读书了这回事。如今去参加报业大会,已经不像过去那么有意思了。
CHARLIE MUNGERYeah, I think it's obvious, I — the newspaper proprietors are getting a touch of paranoia for the first time. I mean, they worry about the electronic revolution, they worry about the fact that young people, you know, don't read. It's not as much fun going to newspaper conventions as it used to be.
沃伦·巴菲特他们仍然在赚非常可观的利润。我是说,这才是有趣的地方。
WARREN BUFFETTThey're still making exceptional money. I mean, that's the interesting thing.
查理·芒格啊,但他们——我听你说过十几次,“人们似乎不在乎自己站在哪一层,只在乎电梯是往上还是往下。”
CHARLIE MUNGERAh, but they — I've heard you say a dozen times, "People don't seem to care what floor they're at, just whether the elevator is going up or down."
沃伦·巴菲特没错,确实是这样。(笑声)人们站在从一楼升到二楼的电梯里,比从一百楼下到九十九楼时感觉好多了,这一点毫无疑问。他们会自我投射。当然,尤其当一个人身处那种赚钱、利润是自动生成的行业时,情况更是如此,因为他们开始思考,如果没有这种优越地位,自己是否真的有能力赚大钱。这些事他们以前不需要多想。所以这会让他们不自在。他们都在抱怨新闻纸价格。我们大概也会抱怨几句。但如果你把新闻纸行业的历史表现跟报纸行业比一比,那简直是笑话。新闻纸价格,如果你画张图,从 15 或 20 年前,或者 10 年前开始算,报纸的价格、广告的价格涨得更快。听他们大喊不公其实挺有意思,因为过去 12 个月里新闻纸价格涨了不少,未来 6 个月还会再涨一些。但相信我,做报纸生意比做新闻纸生意好多了。
WARREN BUFFETTThat's right, that is true. (Laughter) People feel better when they're on the second floor of an elevator that's just come from one than they do when they're on the 99th floor coming down from a hundred, there's no question about that. They have this projection. And of course, it's particularly the case where they've been in a business where the money — the profits — were automatic, because they start thinking about, you know, questions of whether they really have the ability to make a lot of money, absent this favored position. And that's not something they've had to dwell on before. So, it can make them uncomfortable. They're all screaming about newsprint prices. We'd probably scream about them a little bit, too. I mean, if you compare being in the newsprint business over time to being in the newspaper business, I mean, it's a joke. And newsprint prices, if you — you can graph them from any point, you know, 15 or 20 years ago, or 10 years ago, and the price of the newspaper, the price of advertising has gone up more. I mean, it is interesting to hear them yelling foul, because they have moved a lot in the last 12 months and they'll move some more in the next six months. But believe me, it's better to be in the newspaper business than the newsprint business.
巴菲特对伯克希尔的半敌意收购
Buffett's semi-hostile takeover of Berkshire
沃伦·巴菲特六区?
WARREN BUFFETTZone 6?
现场股东巴菲特先生,我叫莉兹·普鲁斯(音),来自纽约市。我想问,关于您的收购标准——我知道其中一条是伯克希尔·哈撒韦不参与敌意收购。我想知道,这种理念是否也适用于您在其他公司董事会担任成员的角色,或者可能不适用?
AUDIENCE MEMBERMr. Buffett, my name is Liz Pruce (PH), I'm from New York City. I was wondering, on your acquisition criteria — I know part of that is that Berkshire Hathaway won't participate in unfriendly takeovers. I wondered how that philosophy may or may not apply to your role as a member of the board of several other companies.
沃伦·巴菲特这是个有趣的问题。我从来没在哪个董事会上,CEO 把敌意收购的问题摆到董事面前。你能想到我有什么遗漏的情况吗?没有,但——并没有规定说这事不能发生。所以如果真遇上,我不确定自己会怎么做。这是个非常好的问题。我以前——我以前对此持有完全不同的态度。实际上——如果我们回到 40 年前,我们实际上买下了公司的控制权。拿伯克希尔来说,董事长马尔科姆·蔡斯完全支持我们买入伯克希尔的股票。但总裁西伯里·斯坦顿不会支持,西伯里是管理公司的人。所以这不是敌意的,但西伯里不会赞成。不过马尔科姆会支持。所以今天如果有人走进吉列或者大都会公司之类的地方,我不知道情况会怎样。我觉得不太可能发生,但我目前对此没有任何既定政策。查理,你觉得我们会怎么做?
WARREN BUFFETTThat's an interesting question. And I haven't been on the board of any company where the CEO has brought to the board the question of a hostile takeover. Can you think of anything I'm forgetting? No, and — but there's no rule that that can't happen. So, I don't know exactly what I would do if that came along. That's a very good question. I used to be — I used to have a whole different attitude on that. I mean, in effect — we actually — if you go back 40 years, we bought, in effect, control of companies. Well, in the case of Berkshire, Malcolm Chace, the chairman, was all in favor of us buying our stock in Berkshire. But Seabury Stanton, the president, would not have been in favor of it, and Seabury was the — was managing the business. So, it wasn't hostile, but Seabury would not have been in favor of it. It would — but Malcolm would've been. So, I don't know what the situation would be today if somebody walked in Gillette or Cap Cities, or someplace like that. I don't think it's going to happen, but I have not — I don't have any policy on it at this point. What do you think we'd do, Charlie?
查理·芒格我觉得我们的行为并非完全可预测。(笑声和掌声)
CHARLIE MUNGERI don't think our behavior is totally predictable. (Laughter and applause)
沃伦·巴菲特他说得对。(笑声)
WARREN BUFFETTAnd he's right. (Laughter)
比较本·格雷厄姆和菲利普·费雪的投资风格
Comparing investing styles of Ben Graham and Phil Fisher
沃伦·巴菲特一区?
WARREN BUFFETTZone 1?
现场股东是的,我是尼尔·麦克马洪(音),来自纽约市,也是红杉基金的股东。本·格雷厄姆的投资风格鼓励换手。看看伯克希尔的持仓,集中且长期,您现在还是 15% 的菲利普·费雪、85% 的格雷厄姆吗?
AUDIENCE MEMBERYes, Neil McMahon (PH), New York City, also a Sequoia shareholder. Ben Graham investing encouraged turnover. Looking at Berkshire's holdings, concentration and long-term, are you still a 15 percent Phil Fisher and 85 percent Graham?
沃伦·巴菲特我不知道比例是多少。在之前提到的三条原则上,我百分之百是本·格雷厄姆,那几条确实重要。我深受菲利普·费雪的影响,大约在 1960 年左右我第一次读了他的两本书。我觉得那些书非常棒,费雪也是个了不起的人。所以,我可能跟别人说过这个比例——我记得第一次是在《福布斯》杂志上,吉姆·迈克尔斯给我写的文章里提过。我想,你知道,那只是随口一说。我随口报了个数字。但我觉得更愿意把自己看作,在那些不矛盾的地方——而它们其实并不矛盾——既是百分之百的本·格雷厄姆,又是百分之百的菲利普·费雪。只是他们侧重点完全不同。格雷厄姆不会反对这样的观点:如果你能找到一家资本回报率很高、并且能持续投入更多资本的公司——那就是世界上最好的生意。当然,他赚大钱主要靠 GEICO,那正是这种生意。所以他认出了它,只是他觉得另一种系统——买入统计上非常便宜的东西,并且买入大量这样的东西——是一种更容易运用的策略,也更容易传授。他会觉得费雪的方法不如他的方法好教,但他的方法价值有限,因为真正大规模资金没法用。在格雷厄姆-纽曼公司——格雷厄姆-纽曼是一家封闭式基金——哦,严格来说是开放式基金,但净资产只有 600 万美元。纽曼和格雷厄姆的合伙公司也跟它关联,有 600 万。所以总资金池是 1200 万。那你可以到处买点小机床公司——机床公司的股票,之类的,所有统计上便宜的东西。这是个很好的群体操作。他拥有——如果你拥有一家糟糕的企业,你必须在某个时点卖掉它。我的意思是,如果你拥有一群糟糕的企业,你最好希望其中一些被收购,或者发生点什么。你需要换手。如果你拥有一家优秀的企业,基本上你不想换手。查理?
WARREN BUFFETTI don't know what the percentage would be. I'm a hundred percent Ben Graham in those three points I mentioned earlier, and those really count. I am very — I was very influenced by Phil Fisher when I first read his two books, back around 1960 or thereabouts. And I think that they're terrific books, and I think Phil is a terrific guy. So, I think I probably gave that percentage to — I think I first used it in Forbes one time when Jim Michaels wrote me. And I think I, you know, it was one of those things. I just named a number. But I think I'd rather think of myself as being a sort of a hundred percent Ben Graham and a hundred percent Phil Fisher in the points where they don’t — and they really don't — contradict each other. It's just that they had a vastly different emphasis. Ben would not have disagreed with the proposition that if you can find a business with a high rate of return on capital that can keep using more capital on that — that that's the best business in the world. And of course, he made most of his money out of GEICO, which was precisely that sort of business. So, he recognized it, it's just that he felt that the other system of buying things that were statistically very cheap, and buying a large number of them, was an easier policy to apply, and one that was a little more teachable. He would've felt that Phil Fisher's approach was less teachable than his, but his had a more limited value because it was not workable with really large sums of money. At Graham-Newman Corp — Graham-Newman Corp was a closed-end fund — oh, it was technically an open-end fund, but it had $6 million of net worth. And Newman and Graham, the partnership that was affiliated with it, had 6 million. So, you had a total pool of 12 million. Well, you could go around buying little machine tool companies — stocks in machine tool companies, whatever it might be, all statistically cheap. And that was a very good group operation. And he had — you have — if you own a lousy business, you have to sell it at some point. I mean, if you own a group of lousy businesses, you better hope some of them get taken over or something happens. You need turnover. If you own a wonderful business, you know, you don't want turnover, basically. Charlie?
查理·芒格我觉得菲利普·费雪那些企业有趣的地方是,绝大多数并没有长期保持优秀。他有一家公司叫产权保险与信托公司,主导了加州市场。它拥有最大的产权数据库,靠手工维护,财务偿付能力和诚信度都很强,等等。它完全主导了一个利润丰厚的领域。电脑出现了,现在你花几百万美元就能建一个产权数据库,不用一帮文员就能维护。很快我们就有 20 家不同的产权公司,它们去找大客户,比如大贷款机构和大型房地产经纪,按过去的标准支付离谱的佣金,抢走大块业务。最终,在加州,所有产权保险公司加起来的盈利总和降到了零以下——而一开始几乎是个垄断。
CHARLIE MUNGERWhat was interesting to me about the Phil Fisher businesses is that a very great many of them didn't last as wonderful businesses. One of his businesses was Title Insurance and Trust Company, which dominated the state of California. It had the biggest title plant, which was maintained by hand, and it had great fiscal solvency, and integrity, and so forth. It just dominated a lucrative field. And along came the computer, and now you could create, for a few million dollars, a title plant and keep it up without an army of clerks. And pretty soon, we had 20 different title companies, and they would go to great, big customers like big lenders and big real estate brokers, and pay them outlandish commissions by the standards of yore, and bid away huge blocks of business. And in due course, in the State of California, the aggregate earnings of all the title insurance companies combined went below zero — starting with a virtual monopoly.
沃伦·巴菲特从看似垄断的状态开始。
WARREN BUFFETTFrom what looked like a monopoly.
查理·芒格所以,很少有公司安全得让你能安心展望未来 20 年。技术有时是你的朋友,有时是你的死敌。如果产权保险与信托公司够聪明,它应该把电脑——它当时看作成本降低的工具——视为人类遇到的最可怕的诅咒之一。
CHARLIE MUNGERSo, very few companies are so safe that you can just look ahead 20 years. And technology is sometimes your friend and it's sometimes your bitter enemy. If Title Insurance and Trust Company had been smart, they would've looked on that computer, which they saw as a cost reducer, as one of the worst curses that ever came to man.
沃伦·巴菲特运用费雪的方法,在某种程度上可能比格雷厄姆的方法更需要商业经验和洞察力。唯一的问题是,用格雷厄姆的方法,你可能在很长时间里找不到任何可做之事,而且用大资金操作会有很多困难。但如果你严格执行,比如他的营运资本测试,你知道,它会奏效。只是可能无法大规模运用,而且可能有些时期你没什么可做。格雷厄姆其实更像一位老师,而不是——他并没有赚大钱的冲动。他对赚钱没什么兴趣。所以他真正想要的,是某种他认为可传授的东西,作为他投资理念和方法论的基石。他觉得你坐在奥马哈这里,读他的书就能应用——买入统计上便宜的证券,不需要对生意或消费者行为有任何特别见解。我认为这毫无疑问是成立的,但要据此管理大笔资金,我认为同样难以实现。
WARREN BUFFETTYou can — it probably takes more business experience and insights, to some degree, to apply Phil Fisher's approach than it does Graham's approach. If you — The only problem is, you may be shut out of doing anything for a long time with Ben's approach, and you may have a lot of difficulty in doing it with big money. But if you strictly applied, for example, his working capital test to securities, you know, it will work. It just may not work on a very big scale, and there may be periods when you're not doing much. Ben really was more of a teacher than a — I mean, he had no urge to make a lot of money. It did not interest him. So he was — he really wanted something that he thought was teachable as a cornerstone of his philosophy and approach. And he felt you could read his books sitting out here in Omaha and apply — buying things that were statistically cheap, and you didn't have to have any special insights about business or consumer behavior, or anything of the sort. And I don't think there's any question about that being true, but I also don't think you can manage lots of money in accord with it.
芒格卖出伯克希尔股票
Munger's sales of Berkshire shares
沃伦·巴菲特二区?
WARREN BUFFETTZone 2?
现场股东你好,我是罗布·皮茨,来自纽约市的股东。这个问题是问芒格先生的。我注意到,在内部人士卖出活动记录中,过去几个月您一直在相当稳定地卖出伯克希尔的股票。想请您谈谈这样做的原因,特别是考虑到资本利得税可能降低的预期变化,这显然对您有利,也会因减少递延所得税负债而对伯克希尔有利?
AUDIENCE MEMBERHi, Rob Pitts, shareholder from New York City. This is a question for Mr. Munger. I've noticed, in the insider sales activity sheets, that you've been a rather consistent seller of your Berkshire stock over the last few months. Wondered if you would comment on why you're doing this, especially in light of the prospective tax change in capital gains, where it might be reduced, which would obviously be beneficial to you and beneficial to Berkshire by reducing its deferred tax liability?
查理·芒格过去两年我送出了相当多的伯克希尔股票,也卖出了一些。送出伯克希尔是因为我觉得那是正确的做法,卖出一些则是因为我有钱要用。(笑声和掌声)
CHARLIE MUNGERI've given away a fair amount of Berkshire in the last couple of years and I've also sold some. I gave away the Berkshire because I thought it was the right way to behave, and I sold some because I had uses for the money. (Laughter and applause)
沃伦·巴菲特他并不知道任何我不知道的事。我(听不清)它在卖,我查过了,但——(笑声)
WARREN BUFFETTHe doesn't know anything I don't know. I (Inaudible) it's selling, I'd checked that, but — (Laughter)
当一家公司的会计处理令人困惑时,远离它
When a company's accounting is confusing, stay away
沃伦·巴菲特三区?查理净资产的很大一部分投在伯克希尔,我也是。请说。抱歉,请继续。我觉得麦克风可能不太灵——
WARREN BUFFETTZone 3? Charlie has a very high percentage of his net worth in Berkshire, as do I. Go ahead. I'm sorry, go ahead. I don't think it's working, quite —
现场股东喂?
AUDIENCE MEMBERHello?
沃伦·巴菲特好的。
WARREN BUFFETTOK.
现场股东你好,我是戈雷姆·普利奇(音),来自纽约市。我有一个由两部分组成的问题,第一部分很短。我想很多人因为外面那些复杂的会计手法,很难评估企业价值。您有没有什么建议,比如书籍或可以阅读的材料,能让人大致搞懂那些流传的会计故事?
AUDIENCE MEMBERHi, Gorem Pulich (PH) from New York City. I have a two-part question, first part very short. I think a lot of people have difficulty valuing businesses because of some convoluted accounting schemes that are out there. Do you have any suggestions, in terms of books, or something you can read, where you can sort of make sense of some of the accounting stories that are going around?
沃伦·巴菲特嗯,这是个好问题。阿贝·布里洛夫以前经常在《巴伦周刊》上撰文讨论各种会计操纵手法,《巴伦周刊》后来也延续了这一做法。不过你说得对,确实有人试图用会计手段描绘出一种远非经济现实的景象。有时候,会计规则本身就导致了这种情况。要我说,如果一家公司的会计让你感到困惑,我倾向于直接把它忘掉,不再考虑。我是说,那很可能是——很有可能就是故意的,不管怎样,你都不想沾边。我们从来没有因为投资那些会计方面令我们起疑的公司而取得过任何重大的投资成果。我一个这样的例子都想不起来。你呢,查理?
WARREN BUFFETTWell, that's a good question. Abe Briloff used to write for Barron's quite frequently on various accounting machinations, and Barron's has continued that somewhat. But you're right that there are people out there who will try to paint pictures with accounting that are something far from the economic reality. And sometimes, the rules of accounting themselves lead to that. I would say that when the accounting confuses you, I would just tend to forget about it as a company. I mean, it’s probably — it may well be intentional, and in any event, you don't want to go near it. I — we have never had any great investment results from companies whose accounting we regarded as suspect. I can't think of a one. Can you, Charlie?
查理·芒格没有。
CHARLIE MUNGERNo.
沃伦·巴菲特这是个非常糟糕的信号。
WARREN BUFFETTIt's a very bad sign.
查理·芒格我有一次做空做得相当成功——(笑声)——就是类似这样的情况。
CHARLIE MUNGERI made a short sale once that worked out well — (laughter) — in a case like that.
沃伦·巴菲特会计确实能——会计能让你对管理层的品性有很多洞察。我得说,有不少——你知道,你会碰到相当多的糟糕会计处理。我以前管它叫创造性会计。要是允许的话,你可能会碰到更多。但有些公司能把审计师逼得很紧,我对任何看起来可疑的东西都会极其怀疑。我觉得——有几篇文章写过这个,但我记不清发在哪儿了,讨论的就是——显然,如果某些预付费用、递延资产账户开始异常高企,存货看起来与销售不匹配,尤其是趋势上也不对劲,那你就得多加留意这类公司。寿险行业,你知道,我们经常看到会计处理很薄弱。当你的产品,收入和支出无法在短期内以接近现金的方式配比时,就给了别人在数字上做手脚的机会。有些人深谙此道,有时他们会策划出长期的股票操纵或炒作计划,让自己发财,或者让管理者、发起人们发财,而代价则由公众承担,久而久之。一旦你对会计产生怀疑,直接跳过去看下一家公司就好。
WARREN BUFFETTIt really — accounting can be a — accounting can offer you a lot of insight into the character of management. And I would say there’s a lot — you know, there’s a — you run into a fair amount of bad accounting. I used to call it creative accounting. And you'd probably run into a lot more, if it was allowed. But some companies have been able to push their auditors pretty far, and I would be very skeptical of anything that looks suspicious to you. I think there have been — there’ve been a couple of things written, but I can't think of where they've appeared, where people talk about the questions of, you know, what — Obviously, if some prepaid expense, deferred asset accounts start building up suspiciously high, and inventories look out of line, you know, with sales and, particularly, the trend of them and all that, you want to look twice at companies like that. Life insurance, you know, frequently, you know, we see weak accounting in. You can — when you don't have a product where revenues and expenses are being matched up on something close to cash in the short-term, you have the opportunity for people playing games with numbers. And some people have learned how to do that very well, and they've sometimes created long-lasting stock manipulation or promotion schemes that have enriched themselves, or they’ve enriched the managers or the creators of it, at the expense of the public, over time. If you ever get suspicious about accounting, just go onto the next company.
劳合社近年来地位滑落
Lloyd's of London has slipped in recent years
沃伦·巴菲特四区?
WARREN BUFFETTZone 4?
现场股东是的。我是来自芝加哥的 Wasserman 女士。为了更好理解再保险业务,您能解释一下伯克希尔在市场上和劳合社的关系吗?劳合社很可能是这个领域的领头羊。你们多久直接竞争一次?或者你们有没有帮他们做过再保险业务?毕竟他们这些年亏了钱,而随着他们的经济状况变化,您怎么看这个行业的变迁?
AUDIENCE MEMBERYes. Miss Wasserman (PH) from Chicago. In order to understand the reinsurance business a little better, can you explain your relationship with Lloyd's of London in the marketplace, how you — which is probably the leader in the field? How often do you compete directly, or if you've ever done reinsurance business for them, since they've had losses in recent years, and how you see the industry changing as their economics changes?
沃伦·巴菲特嗯,劳合社,你知道它不是一家保险公司,而是——嗯,最初它是一个场所——是一家咖啡馆,不过大家认为它——它是一个很多辛迪加在同一物理地点运营和聚集的地方。长期以来,它在处理大型、更奇特的险种方面很有历史。在过去十年左右,劳合社的相对地位有了相当明显的下降,部分原因是——嗯,很大一部分原因是业绩糟糕,这还带来了其他后果,导致资本撤离,以及支持辛迪加的人们变得不满。所以,劳合社在再保险业务和某些特殊类型的原保险领域仍然是一个重要的竞争因素。是一个非常重要的因素。但它已经不是十到十五年前那个样子了。我不太确定伯克希尔的资本和劳合社所有辛迪加的资本相比如何,但在过去五到十年里,其相对重要性肯定发生了变化。劳合社在遭遇麻烦后吸引资本的能力已经减弱,尽管他们正在解决这个问题。但我们把劳合社视为一个竞争对手,就像我们看待其他任何再保险公司一样。不过,我们也和劳合社的不少辛迪加有业务往来,未来十年很可能还会和各个辛迪加做大量生意。查理?
WARREN BUFFETTWell, Lloyd's, which is not an insurance company, as you know, but a — well, originally it was a place — it was a coffee house, but people think what — it's a place where a large number of syndicates operate and congregate in a given physical location. And it's had a history for larger, more exotic risks over time. Lloyd's has lost its relative position to a fairly significant degree in the last 10 or so years, partly because — well, in significant part, because of bad results, which had the other effects of causing capital to withdraw and people who backed the syndicates to become unhappy. So, Lloyd's is still an important competitive factor in the reinsurance business and in certain specialized kinds of primary insurance. It’s a very — you know, it's very important factor. But it's not the factor it was 10 or 15 years ago. And I'm not sure how Berkshire's capital compares with the capital of all those syndicates at Lloyd's, but it's certainly changed in its relative importance in the last five or 10 years. And the ability of Lloyd's to attract capital with the problems they had has been diminished, although they're working on that problem. But we regard Lloyd's as a competitor just like we would regard any one of a number of reinsurance companies as competitor. But we also do business with a number of syndicates at Lloyd's, and we'll probably do a lot of business over the next 10 years with various syndicates. Charlie?
查理·芒格是啊,劳合社是一个非常有趣的机构,因为它有着诚信的声誉,他们赔付了——比如说旧金山大火之类的。但我认为,十到十五年前,很多草率和愚蠢的东西渗入了劳合社,特别是某些辛迪加。同一批风险在体系内流转,层层佣金被抽走。过度精细的定制,配上三小时的午餐和好酒。这不对头,他们后来惹上了大麻烦。
CHARLIE MUNGERYeah, Lloyd's is a very interesting institution because it had this reputation for integrity, what they paid off in — what, the San Francisco fire, and so on, and so on. But I would argue that 10 or 15 years ago, a lot of slop and folly got into Lloyd's, in certain syndicates particularly. And too many commissions coming off the top as the same risks circulated around the system. Too much fine tailoring and three-hour lunches with fine wines. And it wasn't right, and they got in a lot of trouble.
沃伦·巴菲特实际上,在伯克希尔的历史上,我们遇到的最严重保险问题,与劳合社——或者说劳合社的某些承保组合有关——发生在将近二十年前。如查理所说,他们拥有长达数个世纪的极佳声誉——行为声誉。我认为他们在那之后靠着这份声誉吃了一阵老本。我们在某个情况和他们发生过行为方面的问题。那次让我们付出了非常昂贵的代价。所以,我们可能在那时就提前上了一课,知道了后来会发生什么。劳合社旗下有众多不同的承保组合,由不同的人运营,他们的行为标准在某种程度上也各不相同。那些以为跟劳合社打交道就不会出任何问题的人,后来都发现事实并非如此。但劳合社仍将是保险业的一股主要力量,他们会度过目前的困境,而且可能会以比进入时更完善的结构走出来。
WARREN BUFFETTActually, in the history of Berkshire, the most significant insurance problem we ever had was in connection with Lloyd's almost — or certain syndicates of Lloyds — almost 20 years ago. And as Charlie said, they had this terrific reputation — behavioral reputation — over centuries. And I think that they coasted for a while on that. And we had a behavioral problem with — in one situation. And it was very expensive to us. So, we may have gotten an early lesson in what was coming. There are a lot of different syndicates at Lloyd's, and there are different people running them, and they have had different standards of behavior, to some extent. And people who assumed that, because they were dealing with Lloyd's, that they would have no problems of any kind have found out otherwise. But they will continue to be a major force in insurance, and they will get by their present troubles, and they'll probably come out of it better structured than they went in.
只要一美元能创造超过一美元的价值,我们就留着它
We'll keep a dollar if we can make more than a dollar of value
沃伦·巴菲特我们刚才说的是五区吗?
WARREN BUFFETTWas that zone 5 that we did there?
现场股东我是来自亚利桑那州斯科茨代尔的 Christopher Jones。我有几个问题想问您。今天您多次提到,你们两位在试图收购美国境内有能力的公司,或收购其部分股权时,遇到的困难和挫折。我当然明白,当我们拥有可口可乐和吉列时,我们已经是全球环境的一部分了。但让我惊讶的是,全球范围内就没有哪个经济特许权或哪个管理层能让你们两位感兴趣——我知道,过去我们买过一些海外公司的部分股权。所以,我想问的是,鉴于伯克希尔现在的规模,我们会不会看到投资组合更多地向全球倾斜?第二个问题,您也谈到过,您看重管理层是否能明智地使用现金。现在很多管理层都在回购自家股票,因为他们在市场上找不到更便宜或更好的东西。您目前不回购自家股票的做法,是不是意味着您认为伯克希尔在现在的价位上被高估了?
AUDIENCE MEMBERChristopher Jones (PH) from Scottsdale, Arizona. I had a couple of questions for you. You've mentioned several times today about the difficulty and the frustration that you both have in trying to find capable companies to acquire, or acquire parts of, in the United States. And I realize that, of course, when we own Coca-Cola and Gillette we are a part of the global environment. But it's surprising to me that there haven't been any global franchises or global managements that have been interesting to either of you that — and I realize, in the past we've owned some pieces of some. So, I was — questioned, because of the size of Berkshire now, might we see something more of a global flavor to the portfolio? And second question, you've also addressed the intelligent use of cash as something that you look for in management. Many management teams now are buying back their own shares because they can't find anything cheaper or better in the marketplace. Does your current philosophy of not buying back your own shares suggest that maybe you think Berkshire's overpriced at these prices?
沃伦·巴菲特嗯,我们从来没有回购过股票。我——实际上在 60 年代我们买回过一点——但基本上我们从没回购过股票,尽管有很多次我们觉得这样做相当有吸引力。但我们也一直认为,如果我们保留一美元,能创造出超过一美元的市场价值——或许远超过一美元的市场价值——那么长远来看,这样会更划算。只要我们能为现金找到用途,并且总体上我们认为这些用途能把一美元变成比一美元更大的东西,我们就会——我们就会继续保留这些钱。我们不会以本周或本月能否找到东西来衡量,但我们会始终以未来几年能否找到东西来衡量。我们有过淡季。实际上,眼下比平时要多一些机会。但在过去二十多年的时间里,我们经历过很多次淡季。你知道,正如我说的,我在某次淡季里结束了合伙公司。所以,它——它会根据当下情况来评估,也会根据预期来评估。我不认为,我们的股票现在是卖 X 价还是四分之三个 X 价,会产生多大差别。但如果我们觉得外面没有东西可投了,那就会有差别了。
WARREN BUFFETTWell, we have never bought back shares. I — we actually bought a few back in the '60s — but we basically have never bought back shares, although there were plenty of times when we thought it would be quite attractive to do it. But we've also felt that if we could create more than a dollar of market value by — and maybe well over a dollar of market value — by retaining a dollar, that on balance that that would work out better over time. As long as we can find ways to use the cash, which, overall, we feel will turn dollar bills into something larger than dollar bills, we will — we'll keep retaining the money. And we won't measure that on whether we can find anything this week or this month, but we'll certainly measure it based on whether we can find anything in a couple of years, always. We've had dry spells. Actually, right now, there's a little more going on than usual. But we've had dry spells a lot of times over a 20-odd year period. And you know, as I said, I wound up the partnership during one dry spell. So that — it will be measured — it's measured partly on what's going on now, and it's measured partly on the expectancy. And I don't think, whether our stock was selling at X or three-quarters of X right now, would make a lot of difference. But it would make a difference if we thought we couldn't find things to do with the money externally.
“不太可能”收购美国以外的企业
"Not too likely" we'll buy a business outside the U.S.
沃伦·巴菲特关于非本土业务的问题,就像你提到的,我们在可口可乐和吉列两家合计就有将近 80 亿美元的投资,可口可乐 80% 以上的利润来自美国以外,吉列大概是三分之二左右。所以你可以说,伯克希尔净资产的几乎 40%——35% 到 40%——是在美国以外运营的,光这两项投资就够了。如果说是收购一家企业整体,我们不排除收购非美国本土的企业。但这事不太可能发生。我们愿意做,特别是如果标的很大,而且我们能理解它的话。但是,我们有没有可能像在美国找到 Helzberg 珠宝那样,在欧洲也找到一个同样的标的呢?我表示怀疑。我只是不确定,我们是否能建立起足够信心,去理解他们运营的环境、理解他们的管理层,这些都很难说。但我们也许能做到。那必须是一个非常简单的生意,而且必须是我们认为确实能长期理解其护城河的生意。还必须是一个我们能和管理层建立融洽关系的生意,尽管背景可能有些不同。这不是不可能,但我觉得,你知道,可能性不太大。查理?
WARREN BUFFETTThe question about nondomestic operations, as you mentioned, we’ve got almost $8 billion in Coca-Cola and Gillette combined, and Coke has 80 percent-plus of their earnings from non-U.S. sources, and Gillette has maybe two-thirds or thereabout. So, you can argue that almost 40 percent of the net worth of Berkshire — 35 to 40 percent — is operating outside the United States, just in those two investments alone. In terms of buying a business outright, we don't preclude buying a non-U.S. domicile business. But it's not too likely that it'll happen. We'd like to do it, particularly if it were large and if we understood it. But are we as likely to get a fix on a Helzberg's of Europe as we would a Helzberg's in the United States? You know, I doubt it. I just don't know whether we would develop as much confidence in understanding the scene in which they operated, and understanding the management, and all that. But we might. It would have to be a pretty simple business, and it would have to be a business where we thought we really understood the moat for a long time. And it would have to be a business where we could establish a rapport with the management, despite coming from somewhat different backgrounds. It's not impossible, but I would say it's, you know, it’s less than likely. Charlie?
查理·芒格我没什么要补充的。
CHARLIE MUNGERI’ve got nothing to add.
巴菲特:名气渐长不会让我分心
Buffett: my growing fame isn't a distraction
沃伦·巴菲特第六区?
WARREN BUFFETTZone 6?
现场股东你好。我叫李·德布罗夫(音),来自西弗吉尼亚州摩根敦。自从所罗门兄弟丑闻以来,你似乎吸引了越来越多的媒体关注。这方面,我们看到了很多看起来会干扰实际投资业务的事情。比如,我们看着你参加了比尔·盖茨在夏威夷的婚礼,买了台个人电脑,现在还戴起抢眼的设计师领带。(笑声)还有昨天——
AUDIENCE MEMBERHi there. My name is Lee Debroff (PH) from Morgantown, West Virginia. Ever since the Salomon debacle, it appears that you have attracted more and more media attention. In this regard, there have been numerous displays that would appear to be distractions from the actual business of investing. To wit, we have watched as you attended Bill Gates' wedding in Hawaii, and bought a personal computer, and now wear striking designer ties. (Laughter) And yesterday —
沃伦·巴菲特就算我没经历所罗门兄弟的事,比尔也会请我参加婚礼的。(笑)
WARREN BUFFETTBill would've invited me to the wedding even if I hadn't have been at Salomon. (Laughs)
现场股东昨天,我们因为下雨拿到了那些小旗。一个非常严肃的问题,现在你成了媒体宠儿,你怎么向我们保证你仍然专注于那个众所周知的球上?(笑声)
AUDIENCE MEMBERYesterday, we got those pennants during the rainout. A very serious question, now that you've become this media darling, how can you assure us that you're still keeping your eyes concentrated on the proverbial ball? (Laughter)
沃伦·巴菲特嗯,我的邮件确实比以前多了,所以我们在这方面多搞了点系统处理。但我只是——我做我喜欢做的事。就说演讲吧,现在找我做演讲的邀请大概是十年前的 20 倍,但我做的演讲数量没变。你知道,我有自己的选择标准,来决定哪些事该做。同样,你懂,我被邀请参加数不清的晚宴致敬等等。但你明白,我基本上——我不会改变我做事的方式,因为我不想改变——如果我想要别的——如果我在打造伯克希尔的时候,这些事是为了让我最终落到别的境地,那我早就到那儿了。这不会改变任何事。它确实改变了邮件数量,但我已经处理好了,不会造成太大干扰。你说什么?
WARREN BUFFETTWell, I do get more mail than I used to, so we've developed a little more of a system on that. But I just — I do what I like to do. Just take speeches, I probably get asked to make, maybe, 20 times as many speeches as I would've been asked to make 10 years ago, but I make the same number. You know, I’ve got the — I’ve got my own selection process for what I do on that. And it’s the same way, you know, I'm invited to, you know, I don't know how many dinner tributes, et cetera. And you know, they basically — I don't change the way I — what I do, because I don’t want to change the way — If I wanted something else — if, while I was building Berkshire, that was being done to end up in some other spot, I’d have been there by now. And it just doesn’t change anything. It does change the volume of mail, but I’ve got that so that that is not a big distraction. Pardon me?
沃伦·巴菲特哦,我会留在奥马哈。没错,这毫无疑问。我是说,如果我当初不想待在奥马哈,我早就想办法改变了,而且几十年前改变起来很容易。我觉得——我们这儿很多人不是奥马哈本地人,但那是他们的问题。我是说——(笑声)
WARREN BUFFETTOh, I'll remain in Omaha. Yeah, there's no question about that. I mean, I — if I hadn't wanted to be in Omaha, I would have figured out ways to change, and it would have been very easy to change decades ago. I think it’s — we’ve got a lot of people here who aren't from Omaha, but that's their problem. I mean — (Laughter)
查理·芒格我观察沃伦很长时间了,那些担心他会改变的人,真是没事找事,白操心。(笑声)
CHARLIE MUNGERI have been watching Warren for a long time, and people who are concerned that he will change have a huge appetite for needless worry. (Laughter)
沃伦·巴菲特我改变的概率跟查理改变的概率差不多。(笑声)邮件这件事,你知道,你希望没有——希望有更简单的处理方式。但你基本上没法回复所有收到的信,就这么简单。一旦你过了那个坎,用一封格式信解决,那就搞定了。
WARREN BUFFETTThe odds that I will change are about as good as the odds that Charlie will change. (Laughter) The mail thing is a, you know, you wish you didn’t — that there was an easier way to handle it. But you essentially can't answer all the letters you get, it's that's simple. And that’s about the — once you get past that and get a form letter that takes care of it, that takes care of it.
GEICO 净资产收益率下降
Decline in GEICO's return on equity
沃伦·巴菲特第一区?
WARREN BUFFETTZone 1?
现场股东是的。我是塞缪尔·帕克(音),来自俄克拉荷马州塔尔萨。我的问题关于 GEICO。我注意到,过去五年,他们的净资产收益率每年都在下降。这是不是说明业务性质变了,还是只是暂时现象?
AUDIENCE MEMBERYes. I'm Samuel Park (PH) from Tulsa, Oklahoma. My question is regarding GEICO. I noticed that, for the last five years, their return on equity has come down every year. Is this something that signifies change of a business, or just temporary things?
沃伦·巴菲特问题是关于 GEICO 的净资产收益率?
WARREN BUFFETTQuestion is about GEICO's return on equity?
现场股东是的。
AUDIENCE MEMBERYes.
沃伦·巴菲特是的。嗯,确实,它在某种程度上下降了。GEICO 的增长,或多或少,基本上是个自然增长率。资本的增长速度超过了保费收入和投资资产的增长速度,所以如果在承保和投资上取得同样的成功,就会产生较低的资本回报率——除非他们回购股票,而他们确实做得相当多。但这也受到可用性的限制。但这是个非常好的生意。不过,这生意不是说你把资本翻一倍,就能轻易把盈利翻一倍。查理?
WARREN BUFFETTYes. Well, it's true, it has come down to some extent. The — GEICO’s growth is, more or less, a function of, basically — I mean there's a natural rate of growth there. And the growth in capital has been greater than the growth rate in premium volume and in invested assets, so that achieving the same success on underwriting and achieving the same success on investments will produce a lower return on capital unless they buy in stock, which they have done fairly significantly. But that's limited by availability, too, but — It's a very good business. But it's not a business where, if you double the capital, you can double the earnings easily. Charlie?
查理·芒格我没什么要补充的。
CHARLIE MUNGERI have nothing to add.
对健力士投资无可奉告
No comment on Guinness investment
沃伦·巴菲特第二区?
WARREN BUFFETTZone 2?
现场股东我叫马克·哈克(音),来自斯科茨代尔。我想你的问题——我的问题——关于外国股权投资,基本已经被另一位先生回答了。但我注意到你过去投资过健力士。你能评论一下吗?你——现在还持有吗?如果没有,为什么?
AUDIENCE MEMBERMy name's Mark Hake (PH) from Scottsdale. And I think your question — my question — about foreign equity investment was pretty much answered by the other gentleman. But I noticed that you had made an investment in Guinness in the past. And can you comment on that? Do you — is it still owned? And if not, why not?
沃伦·巴菲特我们不评论证券的买入、卖出或持股情况,除非法律有此要求,或者达到我们每年需要报告的门槛。随着资产规模增长,我们会提高这个门槛,但不是按资产比例提高。所以今年,我记得我们是以 3 亿美元市值作为报告门槛。那么,如果我们持有同样数量的健力士——我不是说我们确实持有——但如果我们 1994 年 12 月 31 日持有的健力士数量与 1993 年 12 月 31 日相同,它这次不会达到门槛。它不会触及那个门槛。而且我们实在不想陷入谈论自己买卖什么这种话题。外界对此有很多猜测,但谈论买入或卖出对伯克希尔无益。比如,如果我们在市中心收购一块地,只买了我们计划购买量的四分之一,发现报纸头版报道说我们在收购土地,我们不会觉得这对我们有什么好处。而且从根本上说,我们做的不是提供投资建议这一行。我们会谈论我们的投资原则。所以,关于健力士,或者任何年末未出现在我们披露清单上的证券,你唯一能得出的结论是,当时我们并未持有市值达到 3 亿美元的该类股份。
WARREN BUFFETTWe don't comment on purchases and sales of securities or ownership, unless either we're legally required to, or they hit this threshold level where we report annually. And we move the threshold level up as our assets move up. We don't move it up as a percentage of assets. So that we used, as a cutoff this year, 300 million, I believe, of market value as to where we reported. Now, if we'd owned the same amount of Guinness — which I'm not saying that we did — but if we owned the same amount of Guinness on December 31st, 1994, it would not have hit that threshold as we had on December 31st, '93. It would not have hit that threshold. And we really don't want to get in the business where we are talking at all about what we're buying or selling. We get a lot of speculation on that, but it's of no use to Berkshire to be talking about purchases or sales. If we were acquiring a piece of land downtown and we bought a quarter of what we intended to buy, for example, we would not feel we were benefitted by a front-page story in the paper saying that we were acquiring land. And it — we are not in the business of giving investment advice, basically. We'll talk about our principles. So, the only conclusion you can come to about Guinness, or anything else that does not show up on our list at year-end, is that we did not own $300 million's worth at market value at that time.
巴菲特的伯克希尔衬衫不对外出售
Buffett's Berkshire shirt isn't available
沃伦·巴菲特第三区?
WARREN BUFFETTZone 3?
现场股东是的,巴菲特先生。我叫唐·布雷斯卡(音),来自马萨诸塞州波士顿。最近我注意到你穿了一件 IZOD 衬衫,胸口位置有伯克希尔·哈撒韦的字样——还有一只拳头抓着现金。这是新标志吗?第二个问题,那件衬衫股东能买到吗?(笑声)
AUDIENCE MEMBERYes, Mr. Buffett. My name is Don Bresca (PH), I'm from Boston, Massachusetts. Recently I've noticed you wearing an IZOD shirt with Berkshire Hathaway in the middle — there was a fist grasping cash. Is that the new insignia? And the second question is, is that shirt available to stockholders? (Laughter)
沃伦·巴菲特这件衬衫是买不到的。那是别人送的礼物,股东买不到。不过你可以自己琢磨这图案的含义。(笑)
WARREN BUFFETTThe shirt is not available. That shirt was a gift from someone, and the shirt is not available to stockholders. But you can draw your own conclusions, the meaning of it. (Laughs)
不给 B 夫人和菲尔·卡雷特牵线搭桥
No matchmaking for Mrs. B and Phil Carret
沃伦·巴菲特第四区?
WARREN BUFFETTZone 4?
现场股东是的。我是莱尔·麦金托什,来自爱荷华州密苏里谷,沿这条路往前大约 25 英里。沃伦,要知道这里是玉米产区,我种地,现场还有好几位农民股东,这次股东大会正赶上玉米播种期。能不能把它往后推迟三周左右?(笑声)另外,我注意到[共同基金先锋]菲尔·卡雷特周五晚上上了《华尔街一周》节目。不好意思,我不知道他的婚姻状况,但如果他是单身,你有没有想过把他介绍给 B 夫人[内布拉斯加家具城创始人罗丝·布拉姆金]?(笑声)
AUDIENCE MEMBERYes. I'm Lyle McIntosh from Missouri Valley, Iowa, about 25 miles up the road. And Warren, recognizing this is corn country, and I farm, and there's several other farmer shareholders, this meeting hits right in the middle of corn planting. Could you move it back about three weeks? (Laughter) And also, I noticed [mutual fund pioneer] Phil Carret was on “Wall Street Week” Friday night. I'm sorry I don't know his marital status, but if he is available have you thought about introducing him to Mrs. B. [Nebraska Furniture Mart founder Rose Blumkin]? (Laughter)
沃伦·巴菲特嗯,顺便说一句,B 夫人昨天还在工作。我下午 4 点左右顺路去看她,她干得不错。今年年底她就 102 岁了,我猜她 102 岁生日那天也会照常工作。不过,在这方面,我会让菲尔和 B 夫人自己处理他们的事。(笑声)
WARREN BUFFETTWell, Mrs. B., incidentally, was out working yesterday. I went out and dropped by to see her about 4 o'clock, and she was doing fine. She will be 102 late this year, and my guess is she will be working on her 102nd birthday as well. But I'll let Phil and Mrs. B. handle their own affairs, in that respect. (Laughter)
查理·芒格对她来说,他可能有点太年轻了。(笑声)
CHARLIE MUNGERHe's probably a little too young for her. (Laughter)
“我们愿意收购任何东西”
"We're open to buying anything"
沃伦·巴菲特第五区?
WARREN BUFFETTZone 5?
现场股东嗯,我是肯·多诺万特(音),辛辛那提的一名投资者。你之前谈到过你对于收购整家外国公司的看法。我想知道你是否能谈一谈,或者说伯克希尔是否正在寻找机会,买入那些我们称之为准经济特许权公司的、总部可能在海外企业的股票权益或部分权益?另外,你对海外公司的固定收益投资怎么看?
AUDIENCE MEMBERWell, I'm Ken Donovant (PH), a Cincinnati investor. You've addressed the subject of your feelings about buying entire foreign corporations. I wonder if you'd say something about, or is Berkshire looking for opportunities to buy, we'll call them near-franchise companies, that might be based overseas — buying a stock interest or a part interest? And also, how do you feel about fixed-debt investments of overseas companies?
沃伦·巴菲特债务投资,是吗?
WARREN BUFFETTDebt investments, was that?
现场股东是的。嗯,我第一问是买入股票投资,而不是收购整家公司。
AUDIENCE MEMBERYes. Well, the first part was buying a stock investment rather than a whole company.
沃伦·巴菲特好。
WARREN BUFFETTRight.
现场股东第二部分是债务投资。
AUDIENCE MEMBERAnd the second part was debt investments.
沃伦·巴菲特是的。嗯,我们对买任何东西都持开放态度。你说我们是否在寻找它们,我一直不太确定我们到底是怎么看待事物的。我是说,它们似乎就是从阅读或类似的东西里冒出来的。但我们——我们最终做成的可能性较小,原因我前面说了一些。不过我们确实买过一些公司在美国以外注册的股票——除了健力士。我们也有可能——我们可以想象买债务工具。我们本来就不买很多债务工具,所以可能性非常小。但我们愿意做任何我们认为对伯克希尔有意义的事,只要符合我们想要的运营方式。当然,我们不在乎注册地——在哪里并不重要。查理?
WARREN BUFFETTYeah. Well, we're open to buying anything. When you say, are we looking at them, I've never been quite sure how we look at things anyway. I mean, they just seem to sort of pop up from reading or something of the sort. But we’re — it's less likely we end up doing it, for some of the reasons I've given earlier. But we have bought stock in companies that — aside from Guinness, that are domiciled outside of the United States. And we would have — we could conceivably buy debt instruments. We don't buy a lot of debt instruments anyway, so it'd be very unlikely. But we will do anything we think makes sense at Berkshire, that's compatible with the way we want to operate. And certainly, we don’t care where — the domicile is not that important. Charlie?
Helzberg 珠宝零售业绩异常出色
Helzberg has unusually good sales for jewelry retailer
发言者沃伦·巴菲特:好了,第五区,对吧?
SPEAKERWARREN BUFFETTL OK, zone 5, is it?
现场股东斯科特·斯皮尔科维奇(音),纽约市。我的问题关于 Helzberg 的收购。你能评论一下收购价格、你的销售和利润预期,以及收购时账面上有多少债务吗?
AUDIENCE MEMBERScott Spilcovich (PH), New York City. My question is regarding the Helzberg acquisition. Can you comment on things such as the acquisition price, your sales and profit expectations, and how much debt was on the books at the time of the acquisition?
沃伦·巴菲特你指的是哪次收购?
WARREN BUFFETTThis is in reference to which acquisition?
现场股东Helzberg。
AUDIENCE MEMBERHelzberg.
查理·芒格Helzberg。
CHARLIE MUNGERHelzberg.
沃伦·巴菲特嗯,我们还没有公布赫尔茨伯格的数字,也不会公布。但我们评估——它在截至 2 月份的财年销售额大约为 2.8 亿美元,本财年会有显著增长。但我们没有披露数字。我可以告诉你,显然,我们认为,就我们以股票和/或现金支付的金额而言——长期来看,这会是笔相当不错的收购。这和我们做其他生意的逻辑一样。就像我早些时候说的,零售业这种生意,需要你长期保持精明,我们有一位出色的经理,一个叫杰夫·科门特的家伙,他将负责运营。他的过往记录非常出色,我打赌这个记录会一直保持下去。它投入的资本能获得良好回报,否则我们也不会买入。我们始终寻找能带来良好资本回报的生意。而珠宝行业里有很多公司并没能获得良好的资本回报。我的意思是,这不是一个——大多数参与者都能发财的行业。它需要比竞争对手高出很多的每平方英尺销售额才能成功,我们在波仙珠宝有一家店就做得极其出色,而赫尔茨伯格是另一种类型的成功经营。典型的珠宝店生意并不是很好,但我觉得我们手上有两家出色的。查理?
WARREN BUFFETTWell, we have not put out the figures on Helzberg's, and we won't be. But we evaluate — the sales have been published at about 280 million for the year that ended in February, and there'll be considerably more in the current year. But we have not put out the figures. I can tell you that, obviously, that we think that, in terms of the amount we are laying out in terms of shares and/or cash — we think, over time, that it's going to be a very decent acquisition. It's the same line of reasoning we've applied in other businesses. Retailing, as I mentioned earlier, is the kind of business where you have to stay smart over time, and we have a terrific manager, a fellow named Jeff Comment, who's going to be running it. And his record is extremely good, and I would bet the record would stay good. It earns good returns on invested capital or we wouldn't be buying into it. We always look for good returns on capital. And a lot of companies in the jewelry business do not get good returns on capital. I mean, it's not an industry that — where most of the participants are prosperous. It takes unusual sales per square foot compared to competitors to succeed in that, and we have one operation that does that in spades at Borsheims, and then a different type of operation that does it at Helzberg's. The typical jewelry store operation is not a very good business, but we think we've got two good operations. Charlie?
查理·芒格是的,我们经常发现,那些企业主精神分裂。他们想以略高于企业价值的价格卖掉公司,拿到股票,这样就不用交税。他们希望股票是那种——被一家只做一次愚蠢收购(就是收购他们公司)的公司持有,此后像金子一样牢牢握着,再也不做任何愚蠢的收购。(笑声)不用说,世界没那么容易。我觉得在长期里,我们做的收购对双方都公平,平均来看,对伯克希尔效果不错。而且我认为,一家公司如果这样做,就是给予想出售的私人所有者最好的长期价值。你不想把自己的公司卖给一家喜欢发行股票的公司来换股票。
CHARLIE MUNGERYeah, we frequently find that owners of entire businesses have schizophrenia. They want to sell their business for a little more than it's worth, taking stock, so they don't have to pay taxes. And they want the stock to be the kind of — to be in a kind of business that will make just one dumb acquisition — theirs, and thereafter will guard the stock like gold, making no more dumb acquisitions. (Laughter) Needless to say, the world is not that easy. And I think over time, we've made acquisitions that were fair on both sides, and averaged out, they've worked well for Berkshire. And I think a company that behaves that way is giving the best long-term value to the private owner who wants to sell. You do not want to sell your business for stock to a firm that likes issuing stock.
保险浮存金对估算内在价值至关重要
Insurance float important in estimating intrinsic value
沃伦·巴菲特6 区?
WARREN BUFFETTZone 6?
现场声音那是 6 号。
VOICEThat was six.
沃伦·巴菲特麦克风在哪?哦,在那里。我觉得它没开。
WARREN BUFFETTWhere do we have the mic? Oh, there. I don't think it's on.
现场股东现在能听见吗?
AUDIENCE MEMBERCan you hear me now?
沃伦·巴菲特嗯,可以。
WARREN BUFFETTYeah, sure.
现场股东我是田纳西州诺克斯维尔的杰克·格兰丁。我有一个问题,可能不太适合伯克希尔的高管回答,但我还是想问。您在年报中着重提到了内在价值,并建议通过查阅后面的灰色页面,人们可以自行估算出伯克希尔的内在价值。我试着做了,得出的市盈率大概是 21 倍,这个水平似乎有点高估了。巴菲特先生,我想问您是否愿意透露您认为伯克希尔的内在价值是多少?如果您不愿意,那您认为伯克希尔目前的价格公允吗?
AUDIENCE MEMBERJack Glanding (PH) from Knoxville, Tennessee. I have a question which may not be appropriate for the officers of Berkshire to answer, but I think I'll ask it anyway. You focused on intrinsic value in your annual report, and you suggested that by reviewing the grey pages in the back that one could come up with a — possibly come up — with a value of intrinsic value for Berkshire. I've made an effort to do this, and I think I come up with a price-to-earnings ratio somewhere around 21, which seems to be a little overvalued. I'd like to ask you, Mr. Buffett, if you would care to divulge what you believe is the intrinsic value of Berkshire? And if you're not willing to do that, do you consider the price of Berkshire at this level to be fair?
沃伦·巴菲特每年都会有人以不同形式问我这个问题,而我的回答始终如一:我不想破坏你们自己计算内在价值的乐趣。你们能拿到的关键数据和我们一样。我想说的是,除了市盈率,还有其他非常重要的因素。我之前提到过,比如我们描述浮存金的那一页,应该和年报里的任何一页同等重要。进一步的问题是,随着时间的推移,你会如何配置资本?显然,这也会让内在价值变得完全不同。但总的来说,我——而且几乎一直如此——我想说,伯克希尔的价格相对于其内在价值,我认为,可能与我看到的大多数股票一样,提供了不相上下的价值,甚至更高。但我不想再多说了。查理?
WARREN BUFFETTI — every year I get asked that, in one form or another, and I always say that I don't want to spoil the fun for those of you who are working out the intrinsic value for yourself. You have all the numbers that we have that are key to it. And I would say that there are some important factors besides P/E. I mentioned earlier that I thought that the page where we describe float, for example, is probably as important a page as there is in the report. And then the question is, you know, what do you do with the capital as you allocate it over time? And obviously, that makes a difference in intrinsic value, too. But I would say in a general way that I — and this has been true virtually all of the time that — I think — I would say that the intrinsic value of Berkshire in relation to its — actually, I’ll put it the other way. The price of Berkshire in relation to its intrinsic value, I think, probably offers as much value as, or more, than the majority of stocks that I see. But I don't want to go any further than that. Charlie?
查理·芒格我没什么要补充的。不过,你这个关于“自己算出来才有乐趣”的说法,让我想起一位著名的英国校长。他过去常对每一届毕业生说:“你们当中有 5% 的人将来会进监狱,而且我现在就知道是谁。但我不打算告诉你们,因为我不想剥夺你们人生的兴奋感。”(轻微的笑声)
CHARLIE MUNGERI've got nothing to add. The — your story about the fun of working it out, though, there's a famous English headmaster who used to say to each graduating class, he said, "Five percent of you are going to become criminals, and I know just who you are. "But I'm not going to tell you, because I don't want to deprive your lives of a sense of excitement." (Mild laughter)
沃伦·巴菲特这个我们以后再解释。(零星的笑声和掌声)正如我们之前讨论过的,内在价值远不止于把你认为在任何给定时间卖掉各部分能拿到的钱加总起来,因为它是一个前瞻性数字。它是未来现金流折现回来的现值,资本配置在其中占了很大比重。比如,你预期浮存金会长期如何表现,这会让可能的估值结果出现巨大差异。我是说,如果——1967 年我们买入国民赔偿公司时,它手上有大概 1500 万或 2000 万的浮存金,我们当时并没有预见到。但如果我们能预见到浮存金日后的演变,那么国民赔偿公司的内在价值很可能会是当时大多数人,或许也包括我们自己所认为的许多倍。
WARREN BUFFETTWe'll explain that later on. (Scattered laughter and applause) There is a lot more to — there's more to intrinsic value, as we've discussed earlier, than just adding up what you think you can sell the pieces for at any given time, because it is a prospective figure. It is future cash discounted back to the present. And capital allocation is a good part of that. What you expect the float to do, for example, over time, would not — that would lead to a large swing in possible numbers relative to value. I mean, if — when we bought National Indemnity in 1967, when it had whatever it had, 15 or 20 million in float, we didn't see it then. But if we could have foreseen the eventual development of float over time, it might have turned out that the intrinsic value of National Indemnity was many multiples of what most people might have thought at the time, and probably what we thought at the time.
哈格斯特罗姆的书对伯克希尔股价产生了“一定影响”
Hagstrom book had "some effect" on Berkshire's stock price
沃伦·巴菲特1 区。
WARREN BUFFETTZone 1.
现场股东我是佛罗里达州墨尔本的理查德·杜切克。我有一个双重问题。首先是关于股价的。众所周知,今年第一个月我们股价涨了大约 25%,然后又回落了,我猜大概有 20 个点。想听听您对此的看法,尤其是您是否将其归结为那些书的影响,或者机构买入,或者,您对此有什么解释?第二——
AUDIENCE MEMBERRichard Ducheck (PH) from Melbourne, Florida. I have a two-prong question, first on the stock. As we all know, the first month this year we ramped up about 25 percent and then we pulled back, I guess, about 20. Just wondering your thoughts on that, if specifically you attribute that to the books perhaps, or institutional buying or, you know, what explanation you might have for that. And second —
沃伦·巴菲特我先回答这个。应该说,[罗伯特]·哈格斯特罗姆的书(《巴菲特之道》)无疑对此产生了一定影响。这影响有多大无法衡量,但那本书销量很大。我猜那产生了一定影响。
WARREN BUFFETTI would say — I'll answer that first. I would say [Robert] Hagstrom's book ["The Warren Buffett Way"] undoubtedly had some effect on that. It's impossible to measure, but that book sold a lot of copies. And my guess is that that had some effect.
现场股东好的。这种影响比机构买入还要大吗?因为我听到传言说富达之类的在买入——
AUDIENCE MEMBEROK. More so than institutional buying? Because I’ve heard rumors like Fidelity and whatever were buying —
沃伦·巴菲特我没法——我只是不知道——我不知道怎么去区分这些变量,但我认为那本书在当时绝对是一个因素,说它毫无影响是不合理的。
WARREN BUFFETTI can’t — I just don't know the — I don’t know how to separate out the variables, but I would say that the book was certainly a factor at that time, and it's unreasonable to assume that it had no effect.
查理·芒格嗯,很多买入都是零股,所以——
CHARLIE MUNGERWell, a lot of the buying came in in odd lots, so —
沃伦·巴菲特是的,有很多零股交易。
WARREN BUFFETTA lot of odd lot activity, yeah.
查理·芒格看起来确实像是买了那本书的人。(笑声)
CHARLIE MUNGERCertainly looked like book buyers. (Laughter)
尽管与盖茨是朋友,但巴菲特自己并不懂微软
Buffett doesn't understand Microsoft, despite his friendship with Gates
现场股东第二个问题,我的职业是电子工程师。所以,科技行业是我最感兴趣的,我想大家都会同意,至少过去六到八个月里,科技板块表现非常出色。我还看到您和盖茨先生有些交情,邀请他到您家里做客等等。未来有没有可能你们两位联手做点事情,比如买入微软,或者收购它?或者有什么——(笑声)——你们俩能一起合作的?
AUDIENCE MEMBERSecondary question, I'm an electronics engineer by profession. So, the technology sector is of prime interest to me, and I think we'll all agree, at least the last six to eight months has been phenomenal for the technology sector. And I also see that you're somewhat befriending Mr. Gates, inviting him into your house, et cetera. Is there a possibility down the road apiece of you doing some type of purchase of Microsoft, or acquiring that? Or is there something — (laughter) — you two could work out together?
沃伦·巴菲特我见到比尔的第一天买了一百股,也就仅此而已了。我只是想确保从那时起能收到他的致股东信。这是我个人的投资,不是——不是伯克希尔的。我们绝不可能去碰我们不懂的生意,而我不懂那个生意。
WARREN BUFFETTI bought a hundred shares one of the day — first day — I met Bill, and that was the end of it. I just want to be sure I got his reports from that point on. This is personal, not in the — not in Berkshire. There's no chance we'll be in businesses we don't understand, and I won't understand it.
现场股东不,您说得很清楚了。我只是想也许会有例外,因为显然——
AUDIENCE MEMBERNo, you're quite clear on that. I just thought maybe there'd be an exception, because apparently —
沃伦·巴菲特嗯,如果要破例,他会是一个不错的破例对象——一个非常不错的破例对象。但我想我不会破这个例。
WARREN BUFFETTWell, if you made an exception, he would be a good guy to make — a very good guy — to make an exception with. But I don't think I'll make an exception.
商学院应该研究 B 夫人的成功
Business schools should study Mrs. B's success
沃伦·巴菲特2 区?
WARREN BUFFETTZone 2?
现场股东我叫(听不清),来自得克萨斯州阿灵顿。巴菲特先生和芒格先生,有没有可能,通过让年轻人在伯克希尔做学徒,或者开办一所学校,让您两位这样伟大的头脑能更长期地惠及世间?
AUDIENCE MEMBERMy name is (inaudible) from Arlington, Texas. Mr. Buffett and Mr. Munger, what possibility to use these two great minds for a long term in life, by either taking apprenticeship in Berkshire or open a school?
查理·芒格我没太明白这个问题。沃伦,你来吧。
CHARLIE MUNGERI didn't follow that one. Warren, you handle it.
沃伦·巴菲特问题是关于什么——?
WARREN BUFFETTIs it a question of what —?
现场股东有没有可能利用您两位伟大的头脑来教育新的一代,作为对这个国家的一项长期投资,比如在伯克希尔为年轻人设立学徒制,或者开办一所商学院?
AUDIENCE MEMBERWhat the possibility of using these two great minds of yours to educate a new generation as a long-term investment in this country, either through apprenticeship in Berkshire for young people or open a business school?
查理·芒格好吧,这个问题我来试试,因为这上面我有实打实的失败记录。(笑声)我费了好大劲,也没法让我的孩子们知道我所知道的东西。(笑声)沃伦,可能你失败得少一点。(笑声)
CHARLIE MUNGERWell, let me try that one because I have a demonstrated record of nonperformance. (Laughter) I have had great difficulty enabling my children to know what I know. (Laughter) And Warren, maybe you have failed less. (Laughter)
沃伦·巴菲特我的孩子们,在很多方面都比我聪明得多。所以,我的经历跟你不一样,查理。(笑)不,我觉得你可以——你知道,我主要是通过自己阅读来学习,所以我不认为我有什么原创的想法——我当然学到了很多——我是说,我谈过阅读格雷厄姆,也读过菲利普·费雪,我通过阅读自己学到了很多想法。就我自己而言,说到父母的影响,我父母对我的影响是巨大的。所以,我觉得你完全可以从别人身上学到很多东西。事实上,我觉得如果你能比较好地从别人那里学习,你根本没必要自己搞什么新花样,也不用全靠自己打拼。你只需要把你看到的最好的做法拿来用就行了。
WARREN BUFFETTMy children, in many ways, are a lot smarter than I am. So, I've had different experience, Charlie. (Laughs) No, I think you can — you know, I've mainly learned by reading myself, so I don't think I have any original ideas that — I’ve certainly got a lot — I mean, I've talked about reading Graham, I read Phil Fisher, and I've gotten a lot of ideas myself from reading. And in my own case, I mean, talk about your parents having influences, you know, my parents had an enormous influence. So, I think you can learn a lot from other people. In fact, I think, if you learn reasonably well from other people, you don't have to get any new ideas or do much on your own. You can just apply the best of what you see.
查理·芒格总的来说,我觉得我们往往是在大浪淘沙之后,才找到一批聪明人的。但我不认为有谁发明出了一种教学方法,能把每个人都教成智者。有些人对学习任何东西所表现出的抗拒,简直令人难以置信。(笑声和掌声)
CHARLIE MUNGERGenerally speaking, I think we always get a group of wise people after sifting millions. But I don't think anybody's invented a way to teach so that everybody is wise. It's extraordinary how resistant some people are to learning anything. (Laughter and applause)
沃伦·巴菲特说真的,让人震惊的是,即便学习对他们自身有利,他们竟然也如此抗拒。我的意思是,我一直觉得很诧异,一方面格雷厄姆备受推崇——40 年前,他被视为证券分析师的泰斗——但另一方面,人们对于他传授的那些原则,关注得实在太少、太少了。这倒不是因为人们驳斥了那些原则,也不是因为人们自身没有学习靠谱投资原则的动机。纯粹就是人们对思考或改变有一种不可思议的抗拒。我记得我引用过伯特兰·罗素的一句话,他说:“大多数人宁愿死也不愿思考。很多人确实到死也没思考。”(笑声)在金融领域,这话千真万确。其实道理并不复杂。人际关系通常也没那么复杂——而且培养良好人际关系的习惯显然对自己有利——但令人吃惊的是,有那么多人似乎总有办法把它搞砸。
WARREN BUFFETTReally, what is astounding is how resistant they are when it's in their self-interest to learn. I mean, I was always astounded by how much attention was paid to Graham — I mean, he was regarded 40 years ago as the dean of security analysts —but how little attention was paid, in terms of the principles he taught. And it wasn't because people were refuting them, and it wasn't because people didn't have a self-interest in learning sound investment principles. It's just this incredible resistance to thinking or change. I mean, I quoted Bertrand Russell one time as saying — who said that, "Most men would rather die than think. Many have." (Laughter) In the financial sense, that's very true. It's not complicated. I mean, human relations, you know, usually aren't that complicated, but — and certainly it's in people's self-interest to develop habits that work well in human relations, but an amazing number of people seem to mess it up one way or another.
查理·芒格伯克希尔·哈撒韦的投资方式或企业经营方式,被外界复制了多少呢?我不是说我们有多么值得被模仿。只是人们就是不想改变他们目前的做法。
CHARLIE MUNGERHow much has Berkshire Hathaway been copied, either in investing America or corporate America? I'm not saying we deserve to be, necessarily. But people don't want to do it differently than they're presently doing it.
沃伦·巴菲特你可能会拿 B 夫人[内布拉斯加家具城创始人罗丝·布拉姆金]来说事,她在 1937 年用 500 美元起步,你本周末可能看到了她创下的成就,她一生没上过一天学,却把它打造成了一家大企业。你可能会说:“嗯,这值得研究。”我的意思是,是因为她刚到我们这里时不会说英语吗?也许我们可以向人们解释——我是说,看到有人在竞争激烈的行业中创造如此不可思议的成功,能学到什么?她并没有发明世界从未见过的东西。她没有占有一块能保护她免受竞争的地产。你知道,所有这些——然而,她却完成了几乎没人能完成的成就。那么,为什么商学院不研究她呢?你知道,为什么他们讨论的是 EVA,即经济增加值,就像我们之前提到的那样?我的意思是,这是一个成功案例。某种东西造就了她的成功。你知道,是某种东西——是 200——而且她非常聪明——但那是 220 的智商吗?不,不是。她是个非常聪明的女人,但她的习惯和思维方式并非无法复制。但谁在研究她呢?我是说,他们把她当成奇闻异事来展示。但如果你去任何一所排名前 20 的商学院,你知道,没有一页纸是留给任何人去研究这种不可思议成功的。我只是觉得这非常有趣——而且在某种程度上,你知道,我在投资界也见过这种情况。首先,高——你知道,可能对某所著名商学院的教授来说,这有点令人沮丧,他拿到了博士学位等等,却要想到他得跑来家具城转转——(笑声)——研究一个开着高尔夫球车的女人——(笑声)但如果你这样做,你的收获会更大。
WARREN BUFFETTYou might argue that Mrs. B. [Nebraska Furniture Mart founder Rose Blumkin], having started what you may have seen out there this weekend, with $500 in 1937, you know, without a day in school in her life, and building that into a great enterprise, you might say, "Well, that is something to study." I mean, is it because she couldn't speak English when we got — you know, she got over? Maybe we can explain to people — I mean, what is there to learn from seeing somebody create an incredible success like that in a competitive business? She didn't invent something that the world had never seen before. She didn't have a lock on some piece of real estate that protected her from competition. You know, all of these — and yet, she accomplished something that virtually no one has accomplished. Now, why aren't business schools studying her? You know, why are they talking about EVA, you know, economic value added, as we talked about earlier? I mean, here is a success. Something has made her a success. You know, is it something — is it a 200 — and she's very smart — but is it a 220 IQ? No, it isn't. It's a very smart woman, but it's not something that's incapable of being replicated in the habits and the way of thinking. But who is studying her? I mean, they present her as a curiosity. But if you go to any of the top 20 business schools, you know, there's not one page that's being given to anybody to study what is an incredible success. And I just — I find that very interesting that — and to some extent, you know, I've seen it in the investment world. There's this — for one thing, the high — you know, it's probably a little discouraging to a professor of management at some major business school that has gone on to get his doctorate and everything, to think he has to come and hang around the Furniture Mart — (laughter) — study a woman in a golf cart, I mean — (Laughter) But you could — they'd be better off if they did.
现在就做你喜欢的事,不要等以后
Do what you like now, not later
沃伦·巴菲特我们刚说到哪儿了?现在是哪个区,四区,是吗?哪个区都行。可能是 3 区吧,嗯?
WARREN BUFFETTWhere were we on that? What zone are we on, four, are we? Wherever it is. Zone 3 maybe, huh?
现场股东是的,谢谢。我是吉姆·拉德克(音),来自亚利桑那州凤凰城。我大约有 10 年没来参加你们的股东大会了。上一次是在水边的红狮旅馆。恭喜你们,人气这么旺。
AUDIENCE MEMBERYes, thank you. I'm Jim Ludke (PH) from Phoenix, Arizona. And I haven't been to one of your annual meetings for about 10 years now. The last one was down at the Red Lion Inn by the water. And I congratulate you on your popularity.
沃伦·巴菲特谢谢。
WARREN BUFFETTThank you.
现场股东真希望当时多买了些股票。(笑声)不过像查理一样,我也一直把自己的股票捐了出去,用于慈善。所以,你们带来的好影响得到了回馈,并在整个经济中扩散开来。祝贺你们。
AUDIENCE MEMBERI wish I had bought more stock then. (Laughter) But like Charlie, I too, have been giving mine away for charitable purposes. So, your beneficial effects have reciprocated and rippled throughout the economy. I congratulate you.
沃伦·巴菲特不,是我祝贺你。
WARREN BUFFETTNo, I congratulate you.
现场股东你认为过去 10 年里有什么变化——嗯,有一点,关于你刚才讲的,我是本·格雷厄姆的学生,他说,他一直感到惊讶的是,他的书被如此广泛地阅读,却极少有人遵循。那你自己在过去 10 年里有多大变化?变化大吗,如果有的话?还是一点没变?还是——
AUDIENCE MEMBERWhat do you think has changed — well, one thing is that Ben Graham — commenting on what you just said — I'm a student of Ben Graham, and he said it never ceased to amaze him how widely read he was and least followed. But how have you changed in the last 10 years? Much, if any? Or none at all? Or —
沃伦·巴菲特嗯,我们让查理来说——他可是一直观察着我。(笑声)
WARREN BUFFETTWell, we'll let Charlie — he's been watching me. (Laughter)
查理·芒格要我说,大概重了一英石。(笑声)彼此彼此。(笑声)
CHARLIE MUNGERI'd say about one stone. (Laughter) Takes one to know one. (Laughter)
沃伦·巴菲特如果我们想改变,我们早就改变了。我是说,我从来不太相信那种理论,就是,如果我有了 2X 而不是 X,我就会去做这做那,或者先干一份自己不喜欢的工作,以后再找一份自己喜欢的——这在我看来没什么意义。我是说,人生没那么多岁月,所以你应该现在就做自己喜欢的事,我和查理一直都很好地遵循了这一点。
WARREN BUFFETTIf we’d wanted to change, we would have changed a long time ago. I mean, I've never believed much in this theory of, you know, if I have 2X instead of X that I'm going to do this or that, or I'll take this job I don't like now, and I'll get one I like later on, or — It doesn't make that much sense to me. I mean, there aren't that many years around, so you ought to be doing what you like at the present time, and Charlie and I have always followed that pretty well.
“我们让打击率四成的选手按他们自己的方式挥棒”
"We let .400 hitters swing the way they want to swing"
沃伦·巴菲特四区?
WARREN BUFFETTZone 4?
现场股东彼得·博尔马(音),来自芝加哥。每年,你们让旗下的运营公司把支票寄回奥马哈。这些公司负责人自己留多大比例作为奖金,你们又是怎么确定这个比例的?
AUDIENCE MEMBERPeter Borma (PH), Chicago. Every year, you have your operating companies send a check back to Omaha. What percentage do the heads of the operating companies keep as a bonus, and how do you set that figure?
沃伦·巴菲特嗯,我们在不同公司有不同的奖金安排。面对伯克希尔旗下这些经济特征如此千差万别的业务,要是试图用某一种简单的公式,给所有不同业务的经理定薪酬,那将是个巨大的错误。所以,我想我们大概有四家公司是经理人持有部分股权的。而且我们与各家公司都有不同的安排。有些业务,投入的资本并不重要。根本没办法投入大量资本。因此,对这类业务,我们甚至不设资本成本。如果到最后只关乎一点小钱,我们是不愿意费尽周折去搞一套复杂计算的。所以,有些公司有资本成本,有些没有。如果它们使用了大量资本,就会有资本成本,就是这么回事。有些业务容易,有些业务则艰难一些。因此,我们会根据这些情况设定不同的奖励触发门槛。我们只是坐下来,努力想清楚对每家公司而言,怎样做才是合理的。这通常不难想清楚。我是说,我们希望做到公平。对于最优秀的经理人,薪酬方案不会对他们的行为有多大改变。在教会他们我们如何看待投入资本这一点上,也许会有一点影响。但在他们对业务的热情、想象力、营销等等方面,基本上我们收购这些生意时,这些人才就已经到位了。但是——首先,不公平地对待别人是不对的,而且如果他们受到不公平对待,当然也会心生怨恨,这是完全可以理解的。所以,我们努力建立一套体系,奖励我们希望得到奖励的事情,并以一种他们自己能体会到公平的方式,去公平地对待他们。我想我们没有哪两家公司有一模一样的安排。每家情况都不同。附带说一句,这在他们的政策上同样适用。我们不介入——应该说,很少介入,也许就一两次——但他们在员工薪酬方面都有各自的安排。我们有些公司有预算,有些没有。我们没有任何预算要求上报到总部。我们让打击率四成的选手按他们自己的方式挥棒。有的,你知道,挥棒姿势跟别人稍有不同,但总的来说,他们都极其高效。他们感觉——我们也想让他们感觉——就像在经营自己的生意一样。如果他们——比如一位已经实现财务自由的人把公司卖给了我们,我们却开始教他怎么挥棒,他们很快就会让我们把那套说辞收起来,因为他们生活中不需要这个。所以,我们必须创造一种局面,或者说保持一种局面,让他们在做现在所做的事情时,比在生活中能做其他任何事都更有乐趣,这就是我们设计的目标。然后,我们必须在此基础上公平地对待他们。查理?
WARREN BUFFETTWell, we have different bonus arrangements at different companies. It would be a big mistake, with businesses with as many different economic characteristics, or as varying economic characteristics existing, as they do at Berkshire, to try and have some formula approach that paid managers in all of these different businesses based on a simple formula of one kind. So, we have, I think, four businesses where they own a part of it. And we have varying arrangements with the various businesses. Some businesses, capital employed is unimportant. There simply isn't a way to employ a lot of capital. So, we do not have a capital charge, even, at those businesses. We don't believe in going through a lot of machinations if it's going to involve peanuts at the end. So, some businesses have a capital charge, some businesses don't have a capital charge. If they use a lot of capital, they're going to have a capital charge, is what it amounts to. Some businesses are easy businesses, some businesses are tougher businesses. So, we have different thresholds where things kick in based on that. We simply sit down and try and figure out, in the case of each business, what makes sense. And that usually isn't very hard to figure out. I mean, we want something that's fair. The best managers, we aren't going to change their behavior much by the compensation thing. We may a little bit, in terms of teaching them how we think about capital employed. But in terms of their enthusiasm for the business, imagination, and marketing, and all that, basically we usually buy businesses with those people in place. But it would be — A, it'd be wrong not to treat people fairly, and they would resent it if they weren't treated fairly, too, understandably. So we try to have a system that rewards the things that we want to have rewarded, and treats them fairly in a way that they understand they're treated fairly. And I don’t think we have any two businesses that have the same arrangement. They're different in each case. Incidentally, that applies in their policies, too. We don't get into — very seldom, I should say, maybe once or twice — but they have different arrangements in terms of compensating their employees. Some of our businesses have budgets, some of them don't. We don't have any budgets that come up to headquarters. We let .400 hitters swing the way they want to swing. And some of them, you know, have a little different swings than others, but overall, they're extremely effective. And they feel, and we want them to feel, like they own their own business. If they felt — if somebody that's independently wealthy sold us a business and we started telling them how to swing, they would tell us what we could do with it very quickly, because they don't need that in life. So, what we have to do is create a situation, or maintain a situation, where they are having more fun doing what they're doing than anything else they can do in life, and that's what's we're designing for. And then we have to treat them fairly in respect to that. Charlie?
查理·芒格没什么要补充的。
CHARLIE MUNGERNothing to add.
“坦率地说,外汇让我困惑”
"Foreign exchange baffles me, frankly"
沃伦·巴菲特五区。
WARREN BUFFETTZone 5.
现场股东罗杰·希尔,来自威斯康星州拉辛市。先生们,稍微换个节奏。你们能谈谈对当前国际汇率形势的看法吗?你们觉得是我们有美元的问题,还是——日本那边有日元的问题?
AUDIENCE MEMBERRoger Hill from Racine, Wisconsin. Gentlemen, a little change of pace. Could we get your opinion on the present situation with international exchange? Do you think we have a dollar problem, or is — the Japanese have a yen problem?
沃伦·巴菲特嗯,我让查理来回答这个。(笑声)
WARREN BUFFETTWell, I'm going to let Charlie answer that. (Laughter)
查理·芒格我无可奉告。(笑声)
CHARLIE MUNGERI have no comment. (Laughter)
沃伦·巴菲特这大概——这是个很好的问题,但问题是每次我说“这是个很好的问题”时,通常是因为我不知道答案。而我——你知道,我不知道答案。坦白说,外汇让我很困惑。我是说,你知道,我会从购买力平价的角度去想,因为这是很自然的思考方式。但购买力平价并不能很好地指导汇率的短期、中期甚至长期走势,因为世界会以不同方式适应。有时,它会通过高通胀来适应货币贬值。通常是这样。但在我们这里没有发生,不过我们只是相对于其他几种重要货币在贬值。对这个问题我没有太好的答案,抱歉。
WARREN BUFFETTThat's probably — that's a very good question, but the trouble is anytime I say, "That's a very good question," it's probably because I don't know the answer. And I — you know, I don't know the answer to that. Foreign exchange baffles me, frankly. I mean, you know, I think in terms of purchasing power parity, because that's a natural way to approach it. But purchasing power parity does not work very well as a guide to how exchange values will behave in any shorter, medium, or maybe even long term, because the world adapts in different ways. Sometimes it adapts by high rates of inflation to a sinking currency. Usually it does. It hasn't done that in respect to ours, but we're only sinking relative to a couple of other important currencies. I don't have a great answer for you on that, sorry.
我们不再寻找小盘股便宜货了,但它们确实存在
We don't look for small stock bargains anymore, but they exist
沃伦·巴菲特6 区?
WARREN BUFFETTZone 6?
现场股东嗨,我是来自俄亥俄州辛辛那提的霍华德·温斯顿(音)。首先,我想感谢你和查理今天抽出时间与我们交流。
AUDIENCE MEMBERHi, I'm Howard Winston (PH) from Cincinnati, Ohio. First, I wanted to thank you and Charlie for sharing your time with us today.
沃伦·巴菲特谢谢。
WARREN BUFFETTThank you.
现场股东我的问题是,你多次说过你看到很多不错的股票想法,但因为规模太小而无法投资。考虑到今天在场的很多人投资门槛更低——(笑声)
AUDIENCE MEMBERMy question is, you've repeatedly said that you see many wonderful stock ideas but can't invest because they're too small. Given that many in the audience today have a lower dollar investment threshold — (Laughter)
沃伦·巴菲特“这些股票有名字吗?”(笑声)
WARREN BUFFETT"Do these stocks have names?" (Laughter)
现场股东没错,说得好。(笑声)
AUDIENCE MEMBERYeah. Well said. (Laughter)
沃伦·巴菲特嗯,答案是,我们不再去看了。我们认为,当你操作的资金规模较小时,合理的投资机会数量还是不少的,因为历来如此。我是说,过去这些年里,我看东西时,显然,随着你规模变小,你会碰到那些没那么多人关注的公司。当你每月可以买入 10 万美元而不是 1 亿美元时,出现低效的机会就更多。但这并不是因为我脑子里装着 25 家我们可以投入 10 万美元的公司名字。我只是不再看那个领域了。我——有时候,有人会寄给我年报,或者我收到管理层的来信,他们说,你知道,“我这里有件好东西。”我会看——我通常事先知道规模,但我是说,我会先看规模。如果规模不合适——而且几乎永远都不合适——我就不再看下去了,因为没时间去看各种各样的较小机会。但我确实认为,如果你操作的资金非常少,几乎总能在某个地方找到显著的低效——找到投资机会。我向一些人提到过,在我刚开始时,我实际上逐页翻阅了所有穆迪手册和标普手册。你知道,大概有 2 万页,但有很多东西跳了出来,而且它们不在任何券商报告或类似东西里。它们就是被完全忽略了,而你必须——你可以发现它们,没人会告诉你。我猜这种情况仍然存在,但规模远不如当年。查理?
WARREN BUFFETTWell, the answer to that is that we don't look anymore. We assume that there are a reasonable number of opportunities as you work with smaller amounts of capital because it's always been true. I mean it was — over the years, as I looked at things, clearly, you run into companies that are less followed as you get smaller. And there's more chances for inefficiency when you're dealing with something where you can buy $100,000 worth of it in a month, rather than 100 million. But that is not because I am carrying around in my head the names of 25 companies that we could put 100,000 in. I just don't look at that universe anymore. I — Sometimes, people send me annual reports, or I get letters from managers and they say, you know, "I've got this wonderful thing." I look — I usually know ahead of time, but I mean, I would first look at the size. And if the size isn't right — and it isn't going to be virtually any time — I don't look any further, because there's just no time to be looking at all kinds of smaller opportunities. I do think, if you're working with very small amounts of money, that there almost always are some significant inefficiency someplace — to find things. I've mentioned to some people, when I started out, I actually went through all of the Moody's manuals and the Standard and Poor's manuals page by page. And you know, it was probably 20,000 pages, but there were a lot of things that popped out, and none of them were in any brokerage report or anything of the sort. They were just plain overlooked, and you had to — You could find out about them, but nobody was going to tell you about them. And my guess is that continues to be true, but not on anything like the scale it was then. Charlie?
早期巴菲特的烟蒂股:三角洲鸭子俱乐部
Early Buffett cigar butt: Delta Duck Club
查理·芒格嗯,我记得你年轻时买过一个鸭子俱乐部的会员资格,那下面有石油。
CHARLIE MUNGERWell, I can remember when you bought one membership in some duck club that had oil under it, when you were young.
沃伦·巴菲特是啊,那家公司叫 Atled——
WARREN BUFFETTYeah, that was a company called Atled —
查理·芒格当你只买一个鸭子俱乐部的会员资格时,那你确实是在捡烟蒂了。(笑声)不过——
CHARLIE MUNGERWhen you get down to one duck club membership, well, you're really scavenging for cigar butts. (Laughter) But —
沃伦·巴菲特那不是个坏烟蒂。流通股有 98 股。那是三角洲鸭子俱乐部。三角洲鸭子俱乐部由 100 个人创立,每人出资 50 美元,但有两个人没付钱,所以流通股只有 98 股。他们在路易斯安那州买了一块地,有一次有人向下开枪而不是向上,结果油和气开始从地里喷出来。(笑声)所以,他们把它重新命名为 Atled,这是 Delta 倒过来拼写的,这——多少说明了这群人的高明之处。(笑声)几年后,他们开始——当时油价是每桶 3 美元——他们每年从那里拿走大约 100 万美元的版税。股价是每股 2.9 万美元,每股盈利 1 万美元——不,税后每股盈利大约 7000 美元,税前约 1.1 万美元,每股还持有大约 2 万美元的现金。而且那是一个长期的油田。所以,你知道吗,我有时用这个作为有效市场的例子,因为有人打电话给我,要卖给我一股,那些东西,你知道——这是不是有效市场?你知道,用 2.9 万美元买 2 万美元的现金,外加 25 美分天然气和 3 美元油价下的 1.1 万美元版税收入?我不这么认为。你在外面能找到这些东西。以后我所有鸭子俱乐部的狩猎权都归你了。(笑声)
WARREN BUFFETTNot a bad cigar butt. There were 98 shares outstanding. It was the Delta Duck Club. And the Delta Duck Club was founded by a hundred guys who put in 50 bucks each, except two fellows didn't pay, so there were only 98 shares outstanding. They bought a piece of land down in Louisiana, and one time somebody shot downward instead of upward, and oil and gas started spewing forth out of the ground. (Laughter) So, they renamed it Atled, which is Delta spelled backwards, which was — sort of illustrated the sophistication of this group. (Laughter) And a few years later, they were taking up — at $3 a barrel oil — they were taking about a million dollars a year in royalties out of the place. And the stock was selling at $29,000 a share, and it was earning $10,000 a share — No, it was earning about $7,000 a share after-tax, about 11,000 pretax, and it had about 20,000 a share in cash. And it was a long-lived field. So, you know, I use that sometimes as an example of efficient markets, because somebody called me and offered me a share of it, and those things, you know — is that an efficient market or not? You know, 29,000 for 20,000 of cash, plus 11,000 of royalty income at 25 cent gas and $3 oil? I don't think so. You can find things out there. I'll give you hunting rights on all my duck clubs in the future. (Laughter)
避免诉讼的秘诀:“你没法跟坏人做成好交易”
Secret to avoiding lawsuits: "You can't make a good deal with a bad person"
沃伦·巴菲特1 区。不用管麦克风——
WARREN BUFFETTZone 1. Don't think the mic —
现场股东伯克希尔和伯克希尔旗下公司如何保护自己,免受那些动辄起诉的律师的侵扰?美国企业能否在应对律师带来的财务与时间消耗中生存下来?
AUDIENCE MEMBERHow do Berkshire and Berkshire companies protect themselves against lawsuit-happy lawyers? And is it possible for American businesses to survive the financial and time-consuming costs of dealing with lawyers?
沃伦·巴菲特嗯,这个问题问得好。在美国市值 250 亿美元的公司里,我们遇到的诉讼很可能是最少的。但你知道——我们在蓝筹印花曾被起诉过一次——是因为什么来着,查理,被某个人索赔了多少亿?
WARREN BUFFETTWell, that's a good question and we've probably had less litigation than any company, you know, with a $25 billion market value in America. But it’s, you know — we were sued one time at Blue Chip Stamps — what was it for, Charlie, and how many billion by some guy?
查理·芒格很多。
CHARLIE MUNGERLots.
沃伦·巴菲特是啊。那是——你知道,人不可能完全免于诉讼,当然也肯定有很多无聊的官司——如前所说,我们——迄今为止,诉讼并没有耗费我们太多时间或金钱——尤其是时间。我觉得,必须要做的一件事情是,如果你真碰上那种事,你不会去付钱和解,而且你会——尽量让对方的日子也跟你一样难过。不过到目前为止,我们还没碰到过这种事。查理?
WARREN BUFFETTYeah. It was — you know, there — you cannot protect yourself against lawsuits, and there are certainly a lot of frivolous ones we’ve — like I say, we have — it's not been a drain on our time or money — but particularly time — to date. And I think one thing you'd have to do is, if you ran into anything of that sort, you would not pay and you would make life as — try to make life comparably difficult for the other party as they made it for you. But that has not been our experience so far. Charlie?
查理·芒格是的。关于这一点,我可以讲一个奥马哈的故事,这个故事正好能说明伯克希尔·哈撒韦减少诉讼的方法。我很小的时候,对我父亲——他当时在奥马哈当执业律师——说:“你为什么给 X 干那么多活儿,”那可是个爱吹牛、爱占便宜的家伙——(笑声)——“却几乎不给格兰特·麦克费登干活,他可是个那么好的人?”我父亲看着我的眼神,好像觉得我脑子有点慢。他说:“查理,”他说,“格兰特·麦克费登对待员工好,对待客户好,对待所有人都好。一旦碰上个有点难缠的人,他会从办公桌起身,走到对方那里,想尽办法尽早脱身。”他还说:“查理,像格兰特·麦克费登这样的人,没那么多法律业务供你上学。”(笑声)“可是 X 呢,”他说,“他就像一个会走动的雷区,法律麻烦接连不断,对律师来说倒是个好客户。”我父亲当年是想点拨我,不得不说这招相当奏效,因为我后来就决定采取格兰特·麦克费登的做法。而且我要说,沃伦在很早的时候也独立地悟出了同样的做法。好家伙,这可给我们省了一大堆麻烦。这是个——这是个很好的办法。
CHARLIE MUNGERYeah. Well, I can tell an Omaha story on that one which demonstrates the Berkshire Hathaway technique for minimizing lawsuits. When I was a very young boy, I said to my father, who was a practicing lawyer here in Omaha, "Why do you do so much work for X," who was an overreaching blowhard — (Laughter) — "and so little work for Grant McFayden," who was such a wonderful man? And my father looked at me as though I was slightly slow in the head. And he said, "Charlie," he said, "Grant McFayden treats his employees right, his customers right, everybody right. "When he gets involved with somebody who's a little nuts, he gets up from his desk, and walks to where they are, and extricates himself as soon as he can." And he says, "Charlie, a man like Grant McFayden doesn't have enough law business to keep you in school. (Laughter) "Ah, but X," he said, "he's a walking minefield of continuous legal troubles, and he's a wonderful client for a lawyer." Now, my father was trying to teach me, and I must say it worked beautifully, because I decided that I would adopt the Grant McFayden approach. And I would argue that Warren independently reached the same approach very early in life. Boy has that saved us a lot of trouble. That is a — it is a good system.
沃伦·巴菲特你不能——对,我们的基本态度就是,你没法跟坏人做成好交易。而且你可以——这意味着我们压根儿就不再考虑那种人。我的意思是,我们不会试图靠合同来保护自己,也不会搞那种没完没了的尽职调查——我们直接就不考虑了。长期来看,只跟自己喜欢、钦佩和信任的人打交道,我们也能做得相当好。所以,我们从来没有——很多人脑子里确实会冒出这个念头,因为那个坏家伙总会想方设法引诱你,而——你是赢不了的。最好的做法就是避开他们。我们从一开始就抱着这种态度,而且你知道,也许有那么一两次经历,让我们更加确信,这就是正确的玩法。
WARREN BUFFETTYou can’t — yeah, we basically have the attitude that you can't make a good deal with a bad person. And you can — that means we just forget about it. I mean, we don't try and protect ourselves by contracts, or getting into all kinds of, you know, due diligence, or — We just forget about it. We can do fine over time, dealing with people that we like, and admire, and trust. So we have never — and a lot of people do get the idea, because the bad actor will tend to try and tantalize you in one way or another, and —you won't win. It just pays to avoid them. We started out with that attitude, and you know, maybe one or two experiences have convinced us, even more so, that that's the way to play the game.
为什么波仙珠宝只有一家店
Why there's just one Borsheims store
沃伦·巴菲特2 区。
WARREN BUFFETTZone 2.
现场股东我是来自内布拉斯加州长松市的克拉伦斯·卡弗蒂。我想知道,我们能否在美国其他地方再开一家波仙珠宝店,再创造一次 .400 的击球率。
AUDIENCE MEMBERI'm Clarence Cafferty from Long Pine, Nebraska. I'd like to know if we can get another .400 hitter by starting another Borsheims store someplace in this United States.
沃伦·巴菲特嗯,这个问题既涉及波仙珠宝,也涉及内布拉斯加家具城,问得很好。我的意思是,它们——当然,你可能也知道——历史上为同一个家族所有。是 B 夫人的妹夫家买下了波仙珠宝,但实际上几乎是白手起家把它做起来的。这两家店都提供了不可思议的丰富选择、因巨大销量带来的低价、低运营成本,等等。如果去经营多个门店,你显然能从名字和声誉中获得一些好处。但在商品选择广度上,你就会遭受损失。波仙珠宝单店的珠宝零售库存就超过 5000 万美元。当有人想买一枚戒指、一串珍珠项链或诸如此类的东西时,他们在这里能看到的选择,远远多于那些想在 20 个或 50 个门店维持库存的商家。同样,这让我们从这一个门店获得了巨大的销量,进而实现了运营成本优势,这种优势是你拥有海量门店时根本无法匹敌的。所以,我认为这类生意在单一门店的模式下往往更成功。而赫尔兹伯格钻石则是在全美各地的购物中心把商品送到顾客身边。他们的这种经营模式,做得极其出色。但波仙珠宝成不了赫尔兹伯格,赫尔兹伯格也成不了波仙珠宝。它们在某种程度上瞄准的是两种不同的——从某种意义上说,两种不同的客户群。查理的朋友索尔·普莱斯创办了第一家大型仓储式俱乐部——普莱斯俱乐部,他曾说他的成功有一部分是因为想清楚了自己不想要哪些顾客。我觉得这话很对,是吧,查理?
WARREN BUFFETTWell, it's an interesting question about both the Borsheims and the [Nebraska Furniture] Mart. I mean, they — and of course, they're owned — as you probably know — historically, by the same family. I mean, it was Mrs. B.'s sister's family that bought Borsheims, but, in effect, started it virtually from scratch. And the — both of those institutions offer this incredible selection, low prices brought about by huge volume, low operating costs, and all of that. Operating multiple locations, you would get some benefit, obviously, from the name and the reputation. But you would lose something, in terms of the amount of selection that could be offered. There's $50 million-plus at retail of jewelry at Borsheims' one location. Well, when someone wants to buy a ring, or a pearl necklace, or something of the sort, they can see more offerings at a place like that than they possibly could at somebody who is trying to maintain inventory at 20 or 50 locations. Similarly, that gives us a volume out of a given location that results in operating costs that, again, can't be matched if you have an enormous number of locations. So, I think those businesses tend to be more successful in that particular mode as one-location businesses. Now, a Helzberg's will be bringing merchandise to people all over the country at malls. And they will do — through that mode of operation, they perform that exceptionally well. But Borsheims can’t be Helzberg's, and Helzberg's can't be Borsheims. They're both going for two different — in a sense, two different customers, to some degree. Sol Price, Charlie's friend who started the Price Club, the first big wholesale club, said that part of his success was due to figuring out the customer he didn't want. I think that's right, isn't it, Charlie?
查理·芒格没错。
CHARLIE MUNGERRight.
沃伦·巴菲特你必须弄清楚自己擅长什么,以及你确实能为谁提供一点特别的东西。波仙珠宝确实为顾客提供了非常特别的服务,但这在某种程度上得益于它集中于一个地点。在那里,你几乎能看到比世界上任何地方都要多的、几乎随便哪种你想要的珠宝。这一点会把人们吸引过来,或者说会把男性顾客吸引过来。这使得你的运营成本,比其他没有这种集客能力的商家,要低出许多——哦,大约 20 个百分点。这反过来又让你能给出更低的价格,从而让这个循环持续下去。我的意思是,像这样的模式很难复制。试图在 10 个地方复制它,恐怕效果不会好。但显然,这是你在发展过程中要不断问自己的问题——当年麦当劳决定开第二家店的时候,可是干得相当出色。我是说——(笑声)
WARREN BUFFETTYou have to figure out what you're good at and who you really can offer something special to. Borsheims offers something very special to people, but in part, it comes about through being at one location. You can see more of almost any kind of jewelry you want there than you're going to see virtually any place in the world. And that will bring people there, or it will bring male people there. And that gives you operating costs that are many — oh, 20 percentage points — off of what somebody else will be doing without that pulling power. And that, in turn, enables you to offer the lower prices, which keeps the circle going. I mean, it's very hard to replicate something like that. And trying to do it in 10 spots probably wouldn't work well. But it's a question you ask yourself as you go along, obviously, when you — McDonald's certainly did well by deciding to open a second store. I mean — (Laughter)
推高财报净资产收益率的因素
Factors boosting reported return on equity
沃伦·巴菲特第三区?
WARREN BUFFETTZone 3?
现场股东沃伦,我是来自印第安纳州埃尔克哈特的弗兰克·马丁。您曾广泛论述过美国工业整体净资产收益率的稳定性,它一直困在 12% 到 13% 的区间。既然我们现在高于这个均值,您认为是什么力量会让这个数字随着时间的推移回归均值?
AUDIENCE MEMBERWarren, I'm Frank Martin from Elkhart, Indiana. You have written extensively on the subject of the immutability of return on equity for American industry, as a whole, being stuck in the 12 to 13 percent range. What forces do you see, since we're above the mean, to cause that number to regress to the mean over time?
沃伦·巴菲特没错,确实如此,过去几年这个数字更高了。不过《财富》杂志最近一期登了些有意思的数据,关于 500 强企业的——当然这个群体是动态变化的——上面按十年一个跨度展示了《财富》500 强企业的回报率。这个回报率总体比较稳定,不过我要说,在那个数据里,可能更多是在 12% 到 13% 之间,而不是 11% 到 12% 之间。从某种程度上看,一些行业的回报率得到了大幅提升,因为它们终于把健康负债放到了资产负债表上,从而降低了净资产。所以,如果你——任何降低净资产的行为,只要不影响你维持同样销售规模的能力——实际上都是利用健康负债来杠杆化美国企业。这种做法也许不对。美国企业也许确实能赚到 15% 左右。但我认为,竞争因素长期来看会不断把这个数字往下压一些。回头想想,12% 或 13% 其实根本不差。我的意思是,这个水平,在 7% 的利率环境下,让股票和净资产在商业运营中产生的价值远高于世界其他地方。但如果要我为未来十年选一个数字,我会选 12% 到 13% 之间的某个数,但这不意味着我一定能猜对。查理?
WARREN BUFFETTYeah, it's true, it has been higher in the last few years. Although Fortune's got some interesting figures in the current issue, on the 500, that shows decade by decade what the return has been on the Fortune 500 group — which is a shifting group, of course. And it’s tended to stick, although I would say it was more between 12 and 13 than 11 and 12, probably, in that one. The return, to some extent, in certain business has gotten a big kick because they finally put the health liabilities on the balance sheet, and therefore reduced equity. So if you — anything you do that tends to pull down equity, if it doesn't change your ability to do the same sales volume — it's leveraged American business, in effect, by putting the health liabilities on the balance sheet. It may be wrong. It may be that business can earn 15 percent or so. But I think competitive factors tend to, over time, keep pushing that number down, somewhat. And 12 or 13, when you think about it, is not bad at all. I mean, it's a level, with 7 percent interest rates, that allows stocks and equity to be worth much more when employed in equity than elsewhere in the world. But if I had to pick a figure for the next 10 years, I would pick some figure between 12 and 13, but that doesn't mean I'd be right on it. Charlie?
查理·芒格是的。我认为所有这些公布的平均值都夸大了实际盈利。它们是最大的公司,是赢家,它们的股票能获得高倍数,所以它们可以发行股票去收购高收益资产。而许多低回报的公司不断从数据中被剔除。你可以说过去也是如此。但如果美国企业平均能在税后赚到 13% 的资本回报,对我来说会非常惊人。
CHARLIE MUNGERYeah. I think all of those published averages overstate what's earned anyway. They're the biggest companies, they're the winners, they're the ones whose stock sells at high multiples, so they can issue it to other people for high-earning assets. And many of the low-return people are constantly being dropped out of the figures. Now, you can say that was true in the past, too. But it would be remarkable to me if, on average, American business earned 13 percent on capital after taxes.
沃伦·巴菲特顺便说一句,这些数据——这不是一个大项,但也并非微不足道。例如,它们没有将股票期权的成本列为成本。而美国股东承担了这部分成本,所以美国股东并没有得到这些数字所显示的净资产收益率,尽管这不是一个巨大因素。但即便是那一个被忽略的成本,估计就有 0.2% 或 0.3% 的影响,我不会对此感到惊讶。如果你允许我忽略我的成本,我也可以展示非常高的净资产收益率。(笑声)
WARREN BUFFETTThose figures, incidentally — it isn't a huge item, but it's not totally insignificant. They don't show as a cost, for example, the cost of stock options. And the American shareholders pay that, so the American shareholder has not gotten the returns on equity shown by those numbers, although it's not a huge factor. But I wouldn't be surprised if it was, you know, two or three-tenths of a percent just for that one cost that's omitted. If you let me omit my costs, I can show a very high return on equity. (Laughter)
伯克希尔子公司资本回报率
Return on capital at Berkshire subsidiaries
沃伦·巴菲特第四区?
WARREN BUFFETTZone 4?
现场股东我是来自纽约的杰夫·佩斯金(音)。我有一个问题想问您。这更像是一个观察,因为我读到你写的内容,当你考虑收购一家企业时,你很看重他们如何配置资本。我的问题是,一旦你持有一家公司的股份,你是否发现,仅仅因为你参与资本配置和薪酬决策,这件事本身就能让公司获得高得多的回报?还是说,因为你,或者某个大股东,持有了公司一大块股权,从而让公司提高了资本回报率?
AUDIENCE MEMBERJeff Peskin (PH) from New York. And I have a question for you. It's really more of an observation, in that you've written about when you look at acquiring a business, you look a lot at how they allocate capital. And my question is, once you acquire a stake in a company, do you find that, just by the fact that you are helping doing the allocation of capital and doing the compensation, that that alone makes a company have a lot higher return? Or is there some benefit by the fact that you own, or some major shareholder, owns a big slug of the company that also allows a company to increase its return on capital?
沃伦·巴菲特嗯,这是个好问题。答案大概是,某些时候,某些地方。毫无疑问,在一家资本回报率很高,但没有自然途径在内部运用这些资金的企业里,我们通过把资本抽走,可能会显著提升该企业的长期业绩。因为如果他们没有地方使用这些资金,他们很可能还是会把它用在某个地方。而我们拥有整个投资领域来分散这些资金。所以,我们可以将从某个运营企业赚来的钱,用来购买可口可乐公司的部分股权,或者投资另一家优秀的企业,而极少有管理层会这么做。所以,那里有优势。另一方面,比如海尔兹伯格珠宝,可能会大幅增长。他们很可能会用掉自己产生的所有资本。甚至可能还不够。那么,他们其实并不需要我们。我的意思是,无论情况如何,他们都会那样做。我们实际上可能给他们提供了更快增长的能力,因为如果一家公司——这不是海尔兹伯格的数据——但若一家公司净资产收益率是 20%,却可以每年 25% 的速度增长,你知道,他们迟早会感到资本的压力。而我们显然很乐意提供额外的资本,去赚取 20% 的净资产收益率。所以,作为母公司,无论在向企业输送资本还是从企业抽走资本方面,我们都能带来一些好处。我还认为,在某些情况下,我们能提供帮助,因为一旦我们进入,很多繁文缛节——特别是在上市公司中——很多人们在商业中浪费时间去做的事情,他们就不用在我们这儿做了。我的意思是,在某些企业里,人们花大量时间只为准备委员会会议、董事会会议和各种类似的事情,全是些展示和汇报的玩意儿。而跟我们一起,这些都不需要。我们不会去打扰他们。所以,我们真的解放了他们,让他们能百分之百地思考对业务长期有利的事情。如果他们有多余的钱,他们不用担心怎么处理。如果他们为了一个好业务需要额外的钱,我们会提供。所以,在这方面有一些优势。我想——查理,你能再补充一下吗?
WARREN BUFFETTWell, that's a good question. The answer is sort of, some of the time, some of the places. It’s the — There's no question, in a business that earns a high rate on capital, that doesn't have natural ways to employ that money within the business, that we actually may contribute significantly to the long-term results of that business by taking the capital out. Because if they don't have a place to use it, nevertheless, they might well use it someplace. And we have the whole universe to spread that money over. So we can take the money that's earned in some operating business and we can buy part of the Coca-Cola Company with it, and buy into another wonderful business, whereas very few managements probably would do that. So, there's an advantage there. Now on the other hand, Helzberg's, for example, will probably grow very substantially. They'll probably use all the capital they generate. Maybe they'll even use more. Well, they don't really need us for that. I mean, they would've done that under any circumstances. We may actually give them the ability to grow even a little faster because if a company — and this is not the — these are not the Helzberg's figures — but if a company is earning 20 percent on equity but can grow 25 percent a year, you know, they're going to feel equity strains at some point. And we, obviously, would love the idea of supplying extra capital that would earn 20 percent on equity. So, there can be some advantage to having us as a parent, in terms of sending capital to the business, as well as taking capital from the business. We also, I think, can be helpful in some situations, in that once we are there, a lot of the rituals — particularly in a public company — but a lot of the things that people waste time doing in business, they don't have to do with us. I mean, there's an awful lot of time spent in some businesses just preparing for committee meetings, and directors meetings, and all kinds of things like that, show-and-tell stuff. And none of that's needed with us. We won't go near them. And so, we really free them up to spend a hundred percent of the time thinking about what is good for the business over time. If they have extra money, they don't have to worry about what to do with it. If they need extra money for a good business, it'll be supplied. So, there are some advantages that way. And I guess — Charlie, can you take it any further?
查理·芒格是的。我认为我们对收购的企业的主要贡献,在于我们不做什么。(录音中断)
CHARLIE MUNGERYeah. I think our chief contribution to the businesses we acquire is what we don't do. (BREAK IN RECORDING)
“高等数学在投资中毫无用处”
"Advanced math is of no use" in investing
现场股东——因为公司已经变得这么大,要继续以过去的速度增长是很困难的。我想知道您是否能就此稍微展开谈一下。我的第二个问题,完全无关,但我还读到过您非常擅长数字,能心算。我在经济和会计方面完全是新手,但我非常擅长数字和心算。我想知道,对于一个对商业世界了解甚少的数学家来说,有什么我可以读或做的事,来学习如何更好地投资,以及您当年是如何做到的。
AUDIENCE MEMBER— it's hard to continue to grow at the rate you've grown in the past because the company has gotten so big. And I'm wondering if you could elaborate a little bit on that. And my second question, which is totally unrelated, but I've also read where you're very good with numbers, with working things in your head. And I'm totally a rookie when it comes to economics and accounting and things like that, but I'm very good with numbers and keeping things in my head. And I'm wondering if there's some way a mathematician who knows very little about the business world, what I could read or what I could do to learn how better to invest and how you did that.
沃伦·巴菲特嗯,先回答第一个问题,你说会很难——那是不可能的。这就是答案。我们不可能从 120 亿美元的基础出发,以 23% 的复利增长。我们不知道怎样能做到,任何人要是以为我们能接近那个水平,那就大错特错了。我们仍然——我们觉得我们能做得还不错,但我们起步时可没有 120 亿美元。而且我们从来没见过世界上有任何人能在这么大规模下,以那种速度复利增长。所以,那部分我们就不想了——但我们可以做些明智的事情。问题的第二部分,我不认为需要多高的数学天赋——不是天赋,而是数学知识——高等数学在投资过程中毫无用处。而理解数学关系,那种量化的能力——也就是他们所说的数感,我觉得这在投资中通常是有帮助的,因为它能告诉你什么东西合理、什么东西不合理,或者某个领域的某个项目与其他地方的某些事物之间有何关联。但这其实并不需要什么了不起的数学能力。它需要的其实是某种数学意识和数感。我觉得能看出这一点是有帮助的。我是说,我认为查理和我,当我们读到一家企业时,总会下意识地对照着几十家企业的背景去审视它——这几乎是自动的,而且——但这就像是棒球球探,拿一个棒球球员和另一个备选球员做比较。我是说,球队名额有限,你会想,“这家伙可能快一点,那家伙可能安打强一点”,诸如此类。你脑子里总是在以某种方式做优先排序和选择。我个人觉得,运用这种能力的最佳方式就是读尽眼前的一切。你知道,我是说,如果你一年读几百份年报,又读过格雷厄姆、费雪以及一些其他东西,你很快就会发现这些知识能不能融会贯通。查理?
WARREN BUFFETTWell, going to the first question, when you say it's going to be hard — it's going to be impossible. I mean, now that's the answer. We cannot compound money at 23 percent from a $12 billion base. We don't know how to do that, and it would be a mistake for anybody to think that we could come close to that. We still — we think we can do OK with money, but we did not start with a $12 billion base. And we've never seen anybody in the world compound numbers like that, at that rate. So, we'll forget it — that part of it, but there are intelligent things we can be doing. The second part of the question, I don’t think any great amount of mathematical aptitude is — not aptitude, but mathematical knowledge is a — advanced math is of no use in the investment process. And understanding a mathematical relationship, sort of an ability to quantify — a numeracy, as they call it, I think that's generally helpful in investments because something that tells you when things make sense or don't make sense, or sort of how an item in one area relates to something someplace else. But that doesn't really require any great mathematical ability. It really requires sort of a mathematical awareness and a numeracy. And I think it is a help to be able to see that. I mean, I think Charlie and I probably, when we read about one business, we're always thinking of it against a screen of dozens of businesses — it's just sort of automatic, and — But that's just like a scout in baseball thinking about one baseball player against an alternative. I mean, you only have a given number on the squad and thinking, you know, "One guy may be a little faster, one guy can hit a little better," all of that sort of thing. And it's always in your mind, you are prioritizing and selecting in some manner. My own feeling about the best way to apply that is just to read everything in sight. You know, I mean, if you're reading a few hundred annual reports a year and you've read Graham, and Fisher, and a few things, you'll soon see whether it kind of falls into place or not. Charlie?
查理·芒格是的。我认为美国最能快速衡量一家企业相对于另一家的那套数字,就是 Value Line 的数据。
CHARLIE MUNGERYeah. I think the set of numbers — the one set of numbers in America that are the best quick guide to measuring one business against another are the Value Line numbers.
沃伦·巴菲特我同意。
WARREN BUFFETTI'd agree with that.
查理·芒格那些绘制在对数坐标纸上、回溯 15 年的数据,是对美国现存许多大企业最好的速览式描述。我无法想象任何从事普通股投资的人,书架上会没有这东西。
<<<END P 15>>>
CHARLIE MUNGERThat stuff on the log scale paper going back 15 years, that is the best one-shot description of a lot of big businesses that exists in America. I can't imagine anybody being in the investment business involving common stocks without that thing on the shelf.
沃伦·巴菲特而且,如果你脑子里装满了不同行业、不同企业的样子,你就有了一个背景来度量。我是说,如果你从没看过棒球比赛,也没见过统计数据,你就不会知道 0.300 的击球率是好是坏。你脑子里需要有一个镶嵌的背景来对照。而 Value Line 的数据,你知道,他们每 13 周更新一次。如果你翻一遍,你就能对多年来美国企业的历史情况有个相当清晰的了解。
WARREN BUFFETTAnd, if you sort of have in your head how all of that looks in different industries and different businesses, then you’ve got a backdrop against which to measure. I mean, if you’d never watched a baseball game and never seen a statistic on it, you wouldn't know whether a .300 hitter was a good hitter or not. You have to have some kind of a mosaic there that you're thinking is implanted against, in effect. And the Value Line figures, you know, they cycle it every 13 weeks. And if you ripple through that, you'll have a pretty good idea of what's happened over time in American business.
查理·芒格顺便说一句,我完全不理会他们的时效性评级或股票评级。
CHARLIE MUNGERBy the way, I pay no attention to their timeliness ratings, or stock ratings.
沃伦·巴菲特不,那些都没意义。可惜他们非得放上去,但那——那是统计材料,不是——
WARREN BUFFETTNo, none of that means anything. It's too bad they have to put that there, but that —it's the statistical material, not the —
查理·芒格我希望这些材料能追溯到更久以前。他们只回溯了大概 15 年,对吧?
CHARLIE MUNGERI would like to have that material going all the way back. They cut it off about, what, 15 years back?
沃伦·巴菲特是的,但我会把旧的留下。(笑声)
WARREN BUFFETTYeah, but I save the old ones. (Laughter)
查理·芒格是啊。但你知道,我希望办公室里也有,但我没有。
CHARLIE MUNGERYeah. But you know, I wish I had that in the office, but I don't.
沃伦·巴菲特是的,我们——查理和我——也许我做得更多——我们倾向于回头看。我是说,如果我买可口可乐,我可能会回头去读 1930 年代《财富》杂志上关于它的文章之类的。我喜欢看事情的大量历史背景,就是为了在脑子里建立起一种感觉:这个业务是怎么随着时间演变的,什么是一直不变的,什么不是,等等。我这样做可能更多是出于乐趣,而不是真的为了做决策。但我觉得——如果你想过——我们试图买入那些我们想永远拥有的企业,你知道,如果你这么想,你也不妨看看永远拥有它们是什么样子,回过头去看一看。
WARREN BUFFETTYeah, we — Charlie and I — maybe even, I do it more — we tend to go back. I mean, if I'm buying Coca-Cola, I'll probably go back and read the Fortune articles from the 1930s on it or something. I like a lot of historical background on things, just to, sort of, get it in my head as to how the business has evolved over time, and what's been permanent and what hasn't been permanent, and all of that. I probably do that more for fun than for actually decision making. But I think it is — I think if you think about if — we're trying to buy businesses we want to own forever, you know, and if you're thinking that way you might as well see what it's been like to own them forever, and look back a ways.
管理层让富国银行脱颖而出
Management made the difference for Wells Fargo
沃伦·巴菲特第六区。
WARREN BUFFETTZone 6.
现场股东我是来自堪萨斯州萨莱纳的斯图尔特·霍雷吉。几年前你们第一次买入部分富国银行时,我看了一眼,看不出它比其他银行好在哪里。但现在我想,任何人看它都能看出它比几乎所有银行都强。现在你们又买了 PNC 银行,而我再次看不出它跟其他银行有何区别。(笑声)你们在 PNC 银行里看到了什么,让你们从所有其他可选银行里挑中它?
AUDIENCE MEMBERI'm Stewart Horejsi from Salina, Kansas. When you first bought part of Wells Fargo a few years back, I looked at it and I couldn't tell it was any better than any of the other banks. I think, now, anybody that would look at it can tell it's better than almost any bank. Now you've bought PNC Bank, and again, I can't see how it's distinguished from any of the other banks. (Laughter) What did you see in PNC Bank that made you select it over all the other banks that were available?
沃伦·巴菲特(笑)嗯,我们不打算就此给出股票建议。所以,我想回到富国银行,很明显,如果你——我了解卡尔·赖卡特的一些情况,对保罗·哈森的了解少一点,当时是通过见过他们以及读过他们很多言论。所以,他们与众不同——他们绝对跟典型的银行家不一样。然后问题是,这种差异在他们经营公司时有多大影响?他们后来确实遇到了一些非常严峻的风浪。我认为,很可能——我觉得早期就察觉到的那些人的差异,正是他们能如此出色地渡过难关的原因。但关于银行,我只能说这么多。
WARREN BUFFETT(Laughs) Well, we're not going to give any stock advice on that. So, I think that going back to Wells, it was very clear that, if you — I knew something about Carl Reichardt, and to a lesser extent at that time, Paul Hazen, from having met them and also from having read a lot of things they said. So, they were different — they were certainly different than the typical banker. And then the question was, is how much did that difference make, in terms of how they would run the place? And they ran into some very heavy seas, subsequently. And I think, probably, the difference — I probably think those human differences that were perceived earlier are what enabled them to come through as well as they did. But that's about all I can say on banks.
查理·芒格你知道,你可以稍微补充一下,因为富国银行这个例子非常有趣。他们在房地产贷款上高度集中,而在这个领域,人们遭受了最大的——这是 40 或 50 年来该领域最大的崩溃,所以,如果他们注定要承受与普通银行相同的每笔房地产贷款的平均损失,那这家银行早就破产了。所以,我们基本上是在押注他们的房地产贷款远高于平均水平。而事实也确实如此。而且他们在危机下行时处理得也远好于平均水平。所以,你可以说,其他所有人都在盯着这可怕的房地产贷款集中和房地产领域及其银行家面前的麻烦海洋。他们就是假设富国银行要破产了。而我们觉得,不,既然他们的贷款质量高得多,贷款回收方法也比别人高得多,那就会没事。结果就是这样。
CHARLIE MUNGERYou know, you might add to that slightly, because that Wells Fargo thing is a very interesting example. They had a huge concentration of real estate lending, a field in which people took the biggest — It was the biggest collapse in 40 or 50 years in that field, so that if they had been destined to suffer the same sort of average loss per real estate loan that an ordinary bank would've suffered, the place would've been broke. So, we were basically betting that their real estate lending was way better than average. And indeed, it was. And they also handled it on the way down, way better than average. So, you can argue that everybody else was looking at this horrible concentration of real estate loans and this sea of troubles in the real estate field, and in bankers to the real estate field. And they just assumed that Wells Fargo was going to go broke. And we figured, no, that since their loans were way higher quality, and their loan collection methods were way higher quality than others, that it would be all right. And so, it worked out.
沃伦·巴菲特是的,如果我们没有比只看数字更进一步,我们就无法做出那个决定。
WARREN BUFFETTYeah, we couldn’t have told that — if we hadn't gone a little further, though, than just looking at numbers, we would not have been able to make that decision.
股东权益为正并没有什么“神奇”之处
Nothing "magic" about a positive shareholders' equity
沃伦·巴菲特第一区。
WARREN BUFFETTZone 1.
现场股东戴维·卡尔,北卡罗来纳州达勒姆。Tambrands 和 U.S. Tobacco 是两家主要专注于单一产品的公司,它们在单位销量和定价上似乎有些增长障碍,并采取了通过回购股票向股东返还现金的策略。两家公司有时——当它们认为股票低于内在价值时——会用债务来加大回购力度。最近,这两家公司谈到,在它们认为股票非常便宜的时候,通过额外举债回购更多股份,会导致股东权益变成负值。而且它们似乎拥有那种至少能支撑这种做法的长期现金流。您能谈谈,至少会计处理方式和报表上的股东权益吗?您觉得这应该成为管理层在这些领域切实担忧的问题吗?
AUDIENCE MEMBERDavid Carr, Durham, North Carolina. Tambrands and U.S. Tobacco are two companies which are primarily single-focus product companies, that seem to possibly have some barriers to growth in unit sales and pricing, and have employed a strategy of returning cash to shareholders through stock repurchases. Both companies have, at times — when they thought the stock was at a discount to intrinsic value — used debt to accentuate the repurchases. Those companies recently have talked about problems with going into a negative shareholders — a negative stake to shareholders’ equity position — through the use of additional debt to repurchase more shares, at a time when both companies believe their stock's very cheap. And they appear to have the type of long-term cash flow that would at least allow that. Would you comment on the, at least, accounting treatment and the stated shareholders' equity, and if you think that should be a real concern for management in those areas?
沃伦·巴菲特除了 U.S. Tobacco,第一家公司是哪个?
WARREN BUFFETTWhat was the first company, besides U.S. Tobacco?
现场股东Tambrands。
AUDIENCE MEMBERTambrands.
沃伦·巴菲特你想谈谈吗?
WARREN BUFFETTDo you want to?
查理·芒格Tambrands?
CHARLIE MUNGERTambrands?
现场股东是的。
AUDIENCE MEMBERYes.
沃伦·巴菲特我不觉得股东权益是正还是负有什么玄妙之处。可口可乐的股东权益是 50 亿美元,市值大约 750 亿。他们不会那么做,我也不会建议,但如果他们花 100 亿美元回购股票,股东权益就会变成负 50 亿美元。他们的信用不会有问题。我的意思是,如果别人以 750 亿美元买下这家公司,资产负债表上会有 50 亿美元的有形资产和 700 亿美元的无形资产。一家公司股东权益为正,没什么神奇之处。这种事不常见。我甚至想不出有哪个实际案例,但也许有过。我不觉得一家公司股东权益为负有什么问题,尽管公司注册地所在州的法律可能在导致这一结果的情形下禁止回购股票。这一点需要查所在州的法律。但任何时候,一家公司在杠杆收购之类的交易中,被以远超账面价值的价格买断,实际上,如果他们为此借了足够多的钱,相对于之前的股东权益,他们就是在创造负的股东权益。这只是两套账本之间的数字游戏罢了。当你手头资金没有更好的用途时,就应该回购自家股票。这可能会因管理层而异。有些管理层如果资本配置的领域足够大,或许能找到资金用途;而另一类更专注于自身业务的管理层可能就没有。但一旦一家公司满足了当前业务所需或对其有利的各项需求后,我们认为回购股票是极为合乎逻辑的考量,只要你在回购时没有付出高于企业内在价值的价格。显然,相对内在价值的折扣越大,这一资金用途就越有吸引力。查理?
WARREN BUFFETTYeah, I don't think there's anything magic about whether shareholder equity is positive or negative. The — Coca-Cola has a shareholder equity of $5 billion. It has a market value of 75 billion or so. Now, they're not going to do it and I'm not going to recommend it, but if they were to spend $10 billion buying in their stock they would have a negative shareholders' equity of 5 billion. They would — their credit would be sound. I mean, if somebody else were to buy the company for 75 billion, they'd have 5 billion of tangible assets and 70 billion of intangible assets. And there is nothing magic about a company having a positive shareholders' equity. And it isn't done very often. And I can't even think of a case where it's been done, but it may have been. But I see no — I see nothing wrong with a company having a negative shareholders' equity, although it may be prohibited by the state in which they're incorporated, in terms of repurchasing shares at a time that would produce that. You'd have to look at the state law on that. But anytime a company in an LBO, or something, is bought out at some very large number over book value, in effect, they’re creating a negative— if they borrow enough money on it — they're creating a negative shareholders' equity, in terms of the previous shareholders' equity. And it's just a fiction, as to the numbers between the two organizations. You should buy in your stock when you don't have a use for the money. And that could be management specific. I mean, some managements might have a use for the money if their field of capital allocation were large enough, whereas another management that was more specialized in their own business might not. But once a company has attended to the things that are required or advantageous for the present business, we think reacquisition of stock is a very logical thing to consider, as long as you don't think you're paying more than the intrinsic value of the business in doing it. And obviously, the bigger the discount from intrinsic value, the more compelling that particular use of money is. Charlie?
查理·芒格我没什么要补充的。总的来说,也许可口可乐可以接受负权益,但我认为这对通用汽车不是个好主意。我觉得股东权益为正还是有它的道理。
CHARLIE MUNGERI’ve got nothing to add. Generally speaking, maybe Coca-Cola can have a negative equity, but I don't think it would be a good idea for General Motors. I think there is something to be said for a positive shareholders' equity.
在竞争激烈的信用卡行业中寻找赢家
Looking for winners in competitive credit card business
沃伦·巴菲特3 号区域。
WARREN BUFFETTZone 3.
现场股东爱德华·巴尔,来自肯塔基州列克星敦。我有一个双重问题。第一,你刚才提到了美国运通。我很好奇,信用卡交易只占所有交易的 10%,而且未来可能还会持续增长一段时间,这是否是你做出决策的一个因素?另一个问题是关于银行业经济特许权的持久性和稳定性,考虑到未来几年可能出现的替代性交付渠道,包括微软与 Intuit 合并的可能性。
AUDIENCE MEMBEREdward Barr, Lexington, Kentucky. I had a two-fold question. Number one, you mentioned American Express earlier. And I was curious as to whether the fact that credit card usage is only 10 percent of all transactions, and that may continue to grow for some time going forward, was a factor in your decision? And the other part of the question pertains to the durability and permanence of the banking franchise with regard to alternative delivery channels that may appear over the next few years, including the possibility of the Microsoft/Intuit merger.
沃伦·巴菲特你提到的信用卡使用率那个具体数字,对我们来说不是主要因素。我们认为信用卡既会持续存在,也在一定程度上会继续增长。尽管在某个时点你会开始触及极限,至少就未偿余额(未偿信用卡债务)而言,会达到合理区间。但信用卡领域是个非常庞大的领域。问题是谁能占据优势?因为人人都想进来,而且已经进来了。如果你做信用卡业务,有很多种不同的玩法。你最好在其中某一种玩法上有自己的打法,最好是大玩法。但你必须得有办法在某一种玩法上做得比别人好,否则自然的资本逐利力量会把你碾碎。这是个人们愿意改变选择的行业。如果你推出一张信用卡,给持卡人一些之前卡上不具备的优惠,人们是很愿意换卡的。所以,你需要在某个特定细分市场有一点优势。因此,市场整体的增长前景对我们来说不是主要因素。问题的实质是弄清楚谁会在什么游戏里赢,谁会在什么游戏里输。你刚才问的第二个问题是什么来着?
WARREN BUFFETTWell, the specific number you mentioned about credit card usage and so on, that's not a big factor with us. We think credit cards are both here to stay and likely to grow, to some extent. Although at some point you start reaching limits, at least in terms of outstandings [outstanding credit card debt] that people are — that make any sense. But the credit card field is a very big field. The question is, is who's got the edge in it? Because everybody is going to want to be in it, and they already are. And there are a lot of different ways you can play the game if you're in the credit card business. And you better have some way of playing one part of the game, preferably a large part. But you better have some way of playing one part of the game better than others or natural capitalistic forces are going to grind you down. I mean, it's a business that people are willing to change their minds about what they do in. I mean, if you offer somebody a credit card that gives them some advantages that don't exist on their earlier card, people are quite willing to shift cards. So, you need some kind of an edge in some particular segment of the market. So, the growth aspects overall of the market were not a big — are not a big factor with us. It's really a question of figuring out who's going to win what game, and who's going to lose what game. And what was the second question again on that?
预计未来 20 年银行业将发生巨变
Expect big changes in banking over next 20 years
现场股东第二个问题是关于银行业经济特许权的持久性和稳定性。
AUDIENCE MEMBERThe second question pertained to the permanence and durability of the banking franchise.
沃伦·巴菲特哦,对,没错。
WARREN BUFFETTOh yeah, sure.
现场股东以及未来几年替代性交付渠道是否会削弱这种稳定性,包括微软与 Intuit 的合并。
AUDIENCE MEMBERAnd whether alternative delivery channels over the next few years may erode the durability of that, including the Microsoft/Intuit merger.
沃伦·巴菲特嗯,这是个好问题。你肯定看到银行网点的价值在大幅下降。过去管理层以拥有多少网点为荣,而且常常涉及政治影响之类的事情才能拿到网点许可证。银行业的世界会发生变化,可能在 20 到 30 年内以某种重大方式改变。具体哪些参与者会受益,哪些会受损,这是个很难回答的问题。但我预计——我不会——我不认为未来 5 年银行业会有相当重大的变化,但我肯定预计未来 20 年会。很多人盯着那个市场,包括你提到的微软。他们和现有玩家联手可能对他们有利。我的意思是,我知道这肯定会被探索。但他们也可能找到绕过现有玩家的路。这是一个投资考量。查理?
WARREN BUFFETTWell, that's a good question. You're certainly seeing the value of bank branches diminish significantly. It used to be a point of enormous pride with managements, in how many branches they had. And it was, you know, often political influence and everything else was called into obtaining branch permits. The world will change in banking, probably in some very major ways, over a 20 or 30-year period. Exactly what players will benefit and which ones will be hurt, you know, is a very tough question. But I would expect — I would not — I don't think I'd expect really significant change in banking over the next five years, but I'd certainly expect it over the next 20 years. And there are a lot of people that have their eye on that market, including Microsoft, as you mention. It may be to their advantage to hook up with the present players. I mean, I know it's certainly something that gets explored. But they may figure out a way to go around the present players, too. And that's one investment consideration. Charlie?
查理·芒格是的。美林证券就是一个绕过其他玩家的有趣例子。美林通过其现金管理账户大举进入银行业。我不认为这会是唯一的创新。
CHARLIE MUNGERYeah. The interesting player that went around the rest was Merrill Lynch. Merrill Lynch went heavily into banking with its cash management accounts. And I don't think it's the only innovation that'll come along.
沃伦·巴菲特那本书叫什么名字?
WARREN BUFFETTWhat's the name of that book?
查理·芒格你知道,我忘了,那是一本很棒的书。
CHARLIE MUNGERYou know, I'd forgotten, that's a marvelous book.
沃伦·巴菲特对,有本很棒的书。
WARREN BUFFETTYes, there's a great book.
查理·芒格也许莫莉记得。你给我的那本书是什么?是信用卡的历史。
CHARLIE MUNGERMaybe Molly remembers. What was that book you gave me? It was the history of the credit card.
沃伦·巴菲特是乔·诺切拉写的吗?对,作者是乔·诺切拉。我记不住书名了(《分一杯羹:中产阶级如何进入金钱阶级》)。大概是半年前到一年前出版的。那是一部精彩的信用卡业务史。如果你读了它,你会对资金流动之类的事情中可能发生的变革程度有所了解。我猜如果 20 年后有新版,还会有更多内容可写。所以——
WARREN BUFFETTWas it Joe Nocera's? Yeah, Joe Nocera was the author. I don't remember the title ["A Piece of the Action: How the Middle Class Joined the Money Class"]. But it came out about six months to a year ago. It's a terrific history of the credit card business. And if you read that you will get some idea of the amount of change that can occur in something like, you know, the movement of money. And my guess is that if there's another edition of it in 20 years, there'll be plenty more to write about. So —
查理·芒格顺便说一句,那是一本绝妙的好书。在座的大部分人都放不下它。我的意思是,作为一本关于经济发展的书,它以非常有趣的方式捕捉到了其中的人情世故。
CHARLIE MUNGERBy the way, that is a fabulous book. Most of the people who are here will not be able to put it down. I mean, for a book about an economic development, it captures the human background in a very interesting way.
对 SunTrust 和 PNC 的护城河不予置评
No comment on SunTrust and PNC moats
沃伦·巴菲特是第四区吗?那看起来离第三区很远。对。
WARREN BUFFETTIs it zone 4? That seems far away for zone 3. Yeah.
现场股东我是亚当·恩格尔,来自科罗拉多州博尔德。我想知道你能不能评论一下 SunTrust 和 PNC 城堡周围的护城河。
AUDIENCE MEMBERI was — Adam Engel (PH) from Boulder, Colorado. I was wondering if you could comment on the moat you see around the castles of SunTrust and PNC.
沃伦·巴菲特我觉得我不该评论像这样的具体持股。不过——所以我会说,你大体上应该先像看待银行业务一样看待它们。然后试着弄清楚这两家组织的具体优势和劣势。但话说回来,我不想破坏你的乐趣。查理?
WARREN BUFFETTWell, I don't think I should comment on specific holdings like that. But — so I would say you would look at those in a general way very much as you'd look at banking operations first. And then you'd try and figure out what are the specific strengths or weaknesses of both organizations. But there, again, I don't want to spoil the fun for you. Charlie?
查理·芒格没什么要补充的。
CHARLIE MUNGERNothing to add.
关于所罗门的“嘴贱”评论,芒格希望没说过
"Wiseass" comment on Salomon that Munger wishes hadn't occurred
沃伦·巴菲特第五区。
WARREN BUFFETTZone 5.
现场股东我叫鲍勃·麦克卢尔,来自美国,但住在新加坡。大约一周前,在《亚洲华尔街日报》上,有一句话被归为芒格先生所说,具体是说拥有所罗门兄弟就像拥有一家前面有餐厅的赌场。(笑声)赌场暗指自营交易,餐厅指所谓的客户驱动业务。如果这个归因正确或准确的话,你能——查理·芒格:我不认为——
AUDIENCE MEMBERMy name is Bob McClure (PH). I'm from the States but I live in Singapore. About a week ago, in the Asian Wall Street Journal, a remark was attributed to Mr. Munger, specifically that owning Salomon Brothers was like owning a casino with a restaurant in the front. (Laughter) The casino, eluding to the proprietary trading, and the restaurant, to the so-called client-driven business. If that attribution is correct or accurate can you — Charlie Munger: Well, I don’t think —
现场股东——详细说明一下你为什么这样看待这个业务?
AUDIENCE MEMBER— elaborate on why you view the business in that way?
查理·芒格我不觉得这完全正确,但我有时说话确实有点刻薄。(笑声)我经常用一种在圈内人里管用的方式说话,但在别处不一定管用。偶尔,当你把这种嘴贱的评论——(笑声)——脱离上下文时——哎呀,我特别希望那事没发生过。(笑声)这就是一个例子。(笑声和掌声)
CHARLIE MUNGERI don't think it's entirely correct, but I have a pithy way of speaking on occasion. (Laughter) And I frequently speak in a way that works with an in-group, but wouldn't necessarily work everywhere else. And every once in a while, when you take one of those wiseass comments — (laughter) — out of context — why, I very much wish that it hadn't occurred. (Laughter) This was such a case. (Laughter and applause)
沃伦·巴菲特不过以后也拦不住他。(笑声)也拦不住我。
WARREN BUFFETTIt won't stop him in the future, though. (Laughter) Or me.
与 GDP 相比,现在国债并不可怕
National debt isn't scary now, when compared to GDP
沃伦·巴菲特第六区?还是我们在第五区?我们在哪个区?凯利?还是——
WARREN BUFFETTZone 6? Or are we in 5? Which one are we in? Kelly? Or —
现场股东巴菲特先生,我是兰德尔·贝洛斯,来自芝加哥。我有两个问题,既然你回答的问题都那么广泛。第一个,如果你看美国的资产负债表,国债是不是像看起来那么可怕?第二个,关于资本再配置,如果可口可乐是这么好的投资,回报这么高,为什么不再配置一些资本购买更多可口可乐股票?最后,谢谢你让简给你画那幅肖像。如果画得好,我们下次画芒格先生。谢谢。
AUDIENCE MEMBERMr. Buffett, I'm Randall Bellows (PH) from Chicago. And the two questions I have, since you're answering questions so far afield, are, if you were to look at the balance sheet of the United States of America, is the national debt as frightening as — that it appears to be? And secondly, in terms of redeployment of capital, if Coca-Cola is such a wonderful investment, as it returned so much, why not redeploy some capital in purchasing additional shares of Coca-Cola? And finally, thank you for letting Jane do that portrait of you. And if it's good, we'll do Mr. Munger next. Thank you.
沃伦·巴菲特第一个问题关于美国资产负债表。国债净额大约占 GDP 的 60% 多一点。
WARREN BUFFETTFirst question about the U.S. balance sheet, it — the net national debt is about — it would be about 60-odd percent of GDP.
查理·芒格没算上没有资金准备的养老金。
CHARLIE MUNGERWithout counting unfunded pensions.
沃伦·巴菲特对,但那也是——而且同时还有对未来的公民收入的一种索取权,那也算一项资产,你可以建立这样的体系——但那个数字,我想,在二战结束时,可能——我知道至少是 GDP 的 125%,可能到 150% 左右。所以我们扛住了——不过,那时那笔债务的利率低得多。大部分是 2.9%,因为储蓄债券就是付那个利息。但那种债务水平——我不是说它相对 GDP 的比例是好事——结果证明是相当可持续的。事实上,它后来很长一段时间逐年下降,直到 80 年代初又开始上升。而最近几年,债务占 GDP 的比例实际上还下降了一点。有很多衡量债务多少算过高的指标。但我想,如果非要挑一个单一统计数据,我会看这个比例,就像看一个人的债务收入比一样。然后你就要考虑收入的稳定性,以及欠谁的钱。但我并不认为,债务相对于经济的水平有什么可怕之处。我喜欢它随着时间的推移略微下降,而不是上升的趋势。如果它持续上升,可能会变得棘手。尽管——我想,在意大利,现在大概接近 150% 了。一旦到了 150%,再谈 8% 的利率,那就意味着大约 12% 的 GDP 要用来付利息。如果给国家做一张资产负债表,其实挺有意思的,因为负债方有 40 亿美元的净债务,还有一大笔养老金义务,就像查理说的。但资产方也有很多东西。比如,你对美国所有公司有 35% 的利润权益。我是说,政府如果按 35% 的税率征税,那它实际上拥有美国企业 35% 的股权。他们拥有伯克希尔·哈撒韦的很大一部分。我们每年给他们开支票。我们不是每年给你开支票,但我们给他们开支票。我们把你的收益再投资,为他们的股票创造更多价值,也就是他们收到的税款。
WARREN BUFFETTYeah, but that's — but also with a claim on the income, in effect, of future citizens, which was an asset, too, that you could set up the — But that figure, I think, at the end of World War II, may have been — I know it was around at least 125 percent, may have been 150 percent or so, of GDP. So we have sustained — Now, the interest rate on that debt was much lower. A lot of it was at 2.9 percent because that's what savings bonds paid. But that level of debt, which I don't advocate in relation to GDP, turned out to be quite sustainable. And as a matter of fact, it drifted down year after year for a long time until the early '80s, when it started rising again. And now it's actually fallen a little bit in the last few years, the ratio of debt to GDP. There are a lot of measurements of how much debt is too much and all of that. But, probably, I think that if I had to look at one single statistic, I would look at that ratio, just like I would look at a ratio of debt to income for an individual. Then you'd get into the question of the stability of the income and to whom it is owed. But I do not think that the level of debt, relative to the economy, is of anything that's of a frightening nature. I like the idea of it trending downward a little bit over time rather than trending upward. And if it keeps trending upward, it can get awkward. Although, it’s — I think, in Italy, I think it's close to 150 percent now. And you start getting to 150 percent, and talk 8 percent interest rates, and you're talking 12 percent of GDP essentially going to interest. If you were to put a balance sheet of the country together, it's kind of interesting, because you would have this 4 billion of net debt on the liability side, and you'd also have a lot of pension obligations, as Charlie mentions, on the liability side. But you've got a lot of assets, too. You’ve got a 35 percent interest — profits interest — in all the American corporations. I mean, the government, if it has a 35 percent tax rate, really owns 35 percent of the stock of American business. They own a significant part of Berkshire Hathaway. We write them a check every year. We don't write you a check every year, but we write them a check. We plow your earnings back to create more value for their stock, in other words, the taxes they get.
查理·芒格你是想给这些人打打气吗?(笑声)
CHARLIE MUNGERAre you trying to cheer these people up? (Laughter)
沃伦·巴菲特但你会愿意出多少钱,来获得今天接收美国所有公司未来所有公司税款的现值权利?你会出个很大的数字。你又愿意出多少钱,来获得对每个收入超过某个数字的美国人收入抽取一定比例的权利,而且你还能随时调整这个比例?那也是个很大的数字。(笑声)所以,你有一项非常庞大的资产——同时也有非常庞大的负债。但国家是很有偿付能力的。我不希望债务快速增长。我根本不想看到它增长,但尤其不想看到它快速增长,因为如果它占 GDP 的比例在上升,就会引发很多事情。但如果你告诉我,20 年后国债是 10 万亿美元,但它占 GDP 的比例不变,我会担心吗?一点也不。我是说,我预期它会增长,而且我认为有些理由——甚至,为什么让它增长可能是明智的。但我认为,让它吃掉你越来越多收入不是个好主意,因为那会引发很多其他问题。所以,我对过去几年发生的情况表示欢迎,也就是它从前 10 到 12 年的趋势中略有下降。查理?
WARREN BUFFETTBut what would you pay to have the right, today, to receive all the future corporate tax payments made by all the companies in the United States, the discounted value? You'd pay a very big number. What would you pay to have a right to take a percentage of the income of every individual that makes more than X in the United States, and also the right to change your percentage as you went along? That's a very big number, too. (Laughter) So, you’ve got a very big asset there that — and you've got some very big liabilities, too. But the country is very solvent. And I would not like to see debt rise at any rapid rate. I wouldn't like to see it rise at all, but I wouldn't like to see it, particularly, rise at a rapid rate, because that sets a lot of things in motion, if it's rising as a percentage of GDP. But if you tell me that 20 years from now the national debt will be $10 trillion, but that it'll be the same percentage of GDP, does that alarm me? Not in the least. I mean, I expect it to increase and I think there's some arguments why — even, why it may be advisable to have it increase. But I don't think it's a good idea to have it take up more and more of your income, because that sets a lot of other things in motion. So, I welcome what's happened in the last couple of years, which is to see it decrease modestly from the trend that existed the previous 10 or 12 years. Charlie?
查理·芒格嗯,总的来说,我认为你说得对,这不全是坏事。而且就算是坏事,一个拥有资本主义经济的伟大国家也能承受相当多的政治层面的乱搞。这也是件大好事,因为——我不认为我们应该太沮丧。如果真有什么能搞垮这个国家,那会是我说的“瑟皮科效应”,就是开始奖励你不想多要的东西,然后它就越长越大,越滚越大。但我不认为那一定是财政上的糟糕结果,它就是糟糕结果本身。
CHARLIE MUNGERWell, generally I think that you're right, that it isn't all bad. And to the extent that it is bad, a great nation with a capitalistic economy will stand quite a bit of abuse on the political side. It's a damn good thing, too, because — I don't think we should be terribly discouraged. If there's anything that's really going to do the country in it'll be what I call a "Serpico effect," where you start rewarding what you don't want more of, and it then just grows, and grows, and grows. But I don't think that's necessarily a bad fiscal result, it's just a bad result.
沃伦·巴菲特伯克希尔欠着 7 亿或 8 亿美元——或者现在不管多少——的债务,还有 30 多亿美元的浮存金。你知道,这些数字在 25 年前对我来说会听起来非常大,但——然而我们是一家你能找到的最保守的财务运作公司之一。十年后,我们可能欠更多钱,但占比可能更小。我是说,你不能孤立地谈债务水平,而不联系偿付能力。这个国家现在的财务状况,可能比 1947 年还要好。
WARREN BUFFETTBerkshire owes 7 or 800 million — or whatever it is now, in debt, and we owe another 3 billion-some of float. You know, those numbers would've sounded very big to me 25 years ago, but — and yet we're one of the most conservatively financed operations you'll find. Ten years from now we may owe more money, and it may be a smaller percentage still. I mean, you can't talk about debt levels without relating it to the ability to pay debt. And this country is probably in better financial shape now than it was in 1947.
以可口可乐作为衡量其他选择的“标尺股”
Coca-Cola as "measuring stock" to evaluate alternatives
发言者一号区。那里还有个——那里还有个我没回答的问题?还是——
SPEAKERZone 1. What, there was a second — was there a second question that I didn't answer on that? Or —
现场人士(听不清)
AUDIENCE MEMBER(Inaudible)
沃伦·巴菲特哦,是关于回购股票的事。对。
WARREN BUFFETTOh, in terms of repurchasing shares. Right.
查理·芒格不,你问的是,“我们为什么不买更多?”
CHARLIE MUNGERNo, you said, "Why don't we buy more?"
沃伦·巴菲特嗯,我们在考虑。
WARREN BUFFETTWell, we think about it.
查理·芒格我们确实买了,不久前——
CHARLIE MUNGERWe did, not long ago —
沃伦·巴菲特对,我们买了。去年我们买了一些,用它来衡量是否该买其他东西是个不错的标尺。但——我不会排除伯克希尔再买一些的可能。我现在没有具体计划,但我完全不排除这种可能,因为——如果我要看另一门生意,我会说,“我为什么不买这个,而不是更多可口可乐?”
WARREN BUFFETTYeah, we did. We bought more last year, and it's not a bad measuring stick against buying other things. But there’s — I would not rule out Berkshire buying more. I don't have any plans to do it right now, but I wouldn't rule that out at all because it’s — if I'm going to look at another business I will say, you know, "Why would I rather have this than more Coca-Cola?"
查理·芒格嗯,他在这里说了一个对几乎任何投资者都非常有用的东西,他说“用这个作为标尺”,来衡量买其他东西。对普通个人来说,你最容易获得的最好东西就是你的标尺。如果新东西不比你已知的更好,那它就没达到你的门槛,这样就能筛掉,你知道,你看到的 99% 的东西,这是一个巨大的思维节省器。而商学院基本上不教这个。
CHARLIE MUNGERWell, there he is saying something that is very useful to practically any investor, when he said, "Use this as a measuring stick," in terms of buying other things. For an ordinary individual the best thing you have easily available is your measuring stick. If it isn’t — if the new thing isn't better than what you already know is available, it hasn't met your threshold, then that screens out, you know, 99 percent of what you see, and it's an enormous thought conserver. And it is not taught in the business schools, by and large.
沃伦·巴菲特对,所以当大机构因为别人都这么做,就决定把 4% 的钱投到国际股票,或者 3% 投到新兴增长国家——什么鬼东西——的时候,我们认为这有点荒谬。我是说,把钱投进去的唯一理由是他们衡量过自己已经在做的事。如果他们这么衡量了,却认为留下 97% 在别处,再投 3% 进来是个绝妙主意,你知道,我是说,这根本毫无道理。但这就是委员会讨论的东西,也是让投资经理们去参加各种会议之类的事,所以——
WARREN BUFFETTNo, and that's why we think it's slightly nuts when big institutions decide, because everybody else is doing it, to put 4 percent of their money in international equities or 3 percent in emerging growth countries — some damn thing like that. I mean, the only reason to put the money in there is if they've measured against what they're already doing. And if they measure it against what they're already doing and they think it's a screamingly good idea to leave 97 percent in the other place and put 3 percent in, you know, I mean, it just doesn't make any sense whatsoever. But it's what committees are talked to about and what keeps investment managers going to conferences and everything, so —
查理·芒格他们故意使用一种技巧,剥夺了自己最好的思维工具。你可以说这很荒谬,你说得对。我想(德国哲学家弗里德里希)尼采说得很好,他说他嘲笑那些以为自己因为有条跛腿就能走得更好的人。我是说,他们真的在盲目自己,然后还在我们的商学院里教我们的孩子这么做。很有意思,你不觉得吗?而沃伦说的就是,决定要不要做某件事时,就拿你最好的机会来比。如果那个更好而你又不选它,你凭什么因为别人告诉你需要投 2% 到国际股票就去投?
CHARLIE MUNGERThey're deliberately using a technique that takes away the best mental tool they have. And you can say this is nuts, and you're right. And I think {German philosopher Friedrich] Nietzsche said it pretty well when he said he laughed at the man who thought he could walk better because he had a lame leg. I mean, they literally are blinding themselves and then they're teaching our children how to do this in our own business schools. Very interesting, don't you think? And all Warren says is, deciding whether to do something, just compare the best opportunity you have. If that one is better and you're not taking it, why would you do this just because somebody tells you you need 2 percent in international equities?
买伯克希尔还是交给你的基金经理?
Buy Berkshire or let your money manager loose?
沃伦·巴菲特一号区?
WARREN BUFFETTZone 1?
现场股东嗨,我叫马克·惠勒,来自俄勒冈州波特兰。我把几个鸡蛋放你篮子里了。我奶奶总说,“别把鸡蛋都放一个篮子里”。我有个问题,我想你几年前在你的一篇关于小阿布纳投资方法的报告里回答过。假设我有 10 万美元,我决定再买四五股你的股票,那算是长期持有四五年。同时,我也有一个基金经理——我已经有一个了——他做得还不错——10%、15% 的回报。但他老是一通操作。你知道,每次我一转身,信箱里就塞满了各种文件。我想我的问题是,我怎么才能判断哪个对我更有利?换句话说,是买我喜欢且显然感兴趣的伯克希尔——我也来了这里——还是继续留着我的基金经理,他看起来就是在那狂炒账户?
AUDIENCE MEMBERHi, my name is Mark Wheeler (PH), I'm from Portland, Oregon. And I have a few eggs in your basket. My grandmother always said, "Don't put all your eggs in one basket." I have a question, and I think you answered this a couple of years ago in one of your reports about Little Abner's investment approach. Suppose I had $100,000 and I decide to buy four or five more of your shares, and that was sort of a buy and hold thing for four or five years. And also I have a money manager — I've already got one — and he does pretty well – 10, 15 percent. But he churns the assets all the time. You know, every time I turn around all this mailbox full of paperwork. And I guess my question is, how can I arrive at which is a better deal for me? In other words, to buy Berkshire, which I like, and obviously I'm here, so I'm interested in it, or hang onto my money manager, who just seems to be churning the hell out of the account?
沃伦·巴菲特嗯,这总比找个经纪人在账户里来回折腾强。(笑)如果他拿管理费,那他的动力会小一点。但我也没法回答你那个情况下该做什么决定。不过我可以这么说——你说得对,从某种意义上讲,如果你买入伯克希尔,你就应该只考虑长期持有。我们完全不知道伯克希尔明年会怎样,不管是内在价值还是市场表现。我们关心的是内在价值那部分。我们不在乎市场方面。我们确实在乎的是提升内在价值。而且,说到底,我们并不认为——嗯,当我们持有伯克希尔时,我们不觉得是把所有鸡蛋放在一个篮子里,因为我们的业务很多样,都很优质。但如果你说的是某些突如其来的闪电,比如巨额诉讼之类砸到一家公司实体,那我们是一家公司实体。但如果你从一家实体内在的商业风险来看,我们有一大堆各种不同的好业务。实际上,我们的好业务组合可能比我能想到的任何公司都出色。不过,你的资金管理者也无疑有优势,他很可能操作的资金规模更小,这给了他更大的机会空间。跟用自己的资本操作的个人相比,我们在税务上不是最理想的结构。跟打算永久持有的人相比,我们在税务上没问题。但对于只持有一年左右的人来说,我们在税务上就没那么理想了。查理?有什么要说的吗?
WARREN BUFFETTWell, it's better than having a broker churning the hell out of the account. (Laughs) He had a little less incentive if he's getting a management fee. But I can't answer your question as to which decision you should make in that case. But I would say that if — you're right, in the sense that, if you buy Berkshire, you should only think about buying it for a very long period of time. We have no idea what Berkshire is going to do, either intrinsically or in the market, in the next year. And you know, we care about the intrinsic part of it. We don't care about the market aspect. We do care about building intrinsic value. And you know, in the end, we don’t think — well, when we own Berkshire, we don't think of all our eggs being in one basket, I mean, because we have got a lot of good businesses. But if you're talking about some, you know, lightning from someplace, the huge liability suit or something like that hitting one corporate entity, we're one corporate entity. But if you think about it in terms of the business risk implicit in an entity, we have a lot of different good businesses. In fact, we probably have as decent a collection of good businesses as any company I can think of. But your money manager will also undoubtedly have the advantage of working with, probably, with smaller sums, too, and that gives him a bigger universe of opportunity. We're not set up, taxwise, perfectly, as compared to an individual working with their own capital. We're set up, taxwise, fine for somebody that's going to sort of own it forever. But we're not set up, taxwise, as well for somebody that's going to own it a year or something of the sort. Charlie? Anything?
查理·芒格没什么补充。
CHARLIE MUNGERNothing to add.
“我们喜欢坦诚的人”
"We like people who are candid"
沃伦·巴菲特Z 区什么?哦,后面那位。我觉得它没开。好。
WARREN BUFFETTZone what? Oh, back there. I don't think it's on. OK.
现场股东我是杰夫·约翰逊。很高兴能来,我来自俄克拉荷马州塔尔萨。我有两个问题。首先,我想请您解释一下,财产险公司的投资者为什么愿意接受传统上低于平均水平的回报?第二个问题跟您昨天给我的回答有关,您说直觉或本能跟您的投资决策无关。我想知道,您和芒格先生在判断是否喜欢一个人时,有没有主观成分?你们又是如何判断是否喜欢那个“城堡的主人”的?
AUDIENCE MEMBERI'm Jeff Johnson (PH). I'm grateful to be here from Tulsa, Oklahoma. I have two questions. First, I was hoping you could explain, or offer an opinion as to why investors in property-casualty insurance companies are willing to accept traditionally below-average type of returns. Second question relates to an answer you gave me yesterday, that being that intuition or gut feeling has nothing to do in your — in making investment decisions. I was wondering if there is anything subjective in yours and Mr. Munger's assessment of whether or not you like someone, and how it is that you determine whether or not you like the lord of the castle?
沃伦·巴菲特嗯,我不太确定。查理,你来回答第二部分?
WARREN BUFFETTWell. I don't know. Charlie, do you want to answer that second part?
查理·芒格嗯,我们谈过代理成本。有两种不同的代理成本。一种是经理人牺牲股东利益为自己谋利,另一种是他做蠢事。或者他不是有意为自己谋利,只是天性愚蠢。不管哪种情况,作为股东,代价都很高昂。所以,你必须判断人性中的这两个方面,它们极其重要。另一方面,有些业务太好,即使管理层里有很多蠢货,也照样撑得住。尽管我们很欣赏完美的人,但我觉得我们并非总是跟他们投的资。
CHARLIE MUNGERWell, we spoke about agency costs. And there are two different kinds of agency costs. One, the guy favors himself at the expense of the shareholders, and the other is he’s — he does foolish things. Or he's not trying to favor himself, he just is foolish by nature. Either way, it's very costly to you, as the shareholder. So, you have to judge those two aspects of human character, and they're terribly important. And on the other hand, there are some businesses so good that they'll easily stand a lot of folly in the managerial suite. And I — much as we like perfect people, I don't think we've always invested with them.
沃伦·巴菲特不。但大体上,我们喜欢坦诚的人。我们通常能分辨出谁在闪烁其词,或者他们的报告是否有点不诚实、有偏见什么的。跟坦诚的人共事要容易得多。我们也喜欢聪明的人。我不是说天才。但聪明——还有,我们喜欢专注于业务的人。这不算太复杂,但我们通常——你知道,可能有一大堆人我们既不特别在意也不特别反感,然后我们看到有些人,我们知道不想跟他们扯上关系,还有些人我们知道非常乐意跟他们打交道。
WARREN BUFFETTNo. But generally, we like people who are candid. We can usually tell when somebody's dancing around something, or where their — when the reports are essentially a little dishonest, or biased, or something. And it's just a lot easier to operate with people that are candid. And we like people who are smart, you know. I don't mean geniuses. But that — and we like people who are focused on the business. It's not real complicated, but we generally — you know, there may be a whole bunch of people in the middle that we don't really have any feeling on one way or the other, and then we see some that we know we don't want to be associated with, and some that we know we very much enjoy being associated with.
查理·芒格平均下来,我们一直很幸运。
CHARLIE MUNGERAveraged out, we've been very fortunate.
沃伦·巴菲特非常走运。
WARREN BUFFETTVery lucky.
很难从平庸的业务中抽出资本
Difficult to get capital out of a sub-par business
查理·芒格你的另一个问题是,为什么这些投资者接受低于平均水平的回报?嗯,按事物的本质来说,大约一半的投资者会得到低于平均水平的回报。他们并不是事先就接受了,只是结果如此。
CHARLIE MUNGERAnd your other question, you said, why is it that these investors accept below-average results? Well, in the nature of things, approximately half the investors are going to get below-average results. They didn't exactly accept it in advance. It's just the way it turned out.
沃伦·巴菲特一旦资金进了公司,往往就很难抽出来了。我是说,如果你有一个业务长期回报低于正常水平,那么不管是收购、代理权争夺还是其他什么方式,要释放这些资金都有很高的门槛。所以,套在无利可图或利润微薄的业务上的钱,很可能很长时间都套在里面。最终也许会有东西来纠正它。但资本主义的运作效率并没有高到能在资本配置失误时立刻把它们调动起来。当伯克希尔拥有一家公司时,我们在调动资本上就处于更有利的位置。但如果我们是通过其他企业间接持有,我们就没法这么做——因为那涉及到我们不想做的事。实际上,我们只能把位子让给其他愿意坐上牌桌的人。
WARREN BUFFETTAnd the money tends to be fairly captive, once it's in a company. I mean, it takes a lot — if you have a business that gets subnormal returns over time, there's a big threshold in terms of either a takeover, or a proxy fight, or something like that to unleash the capital. So, money that's tied up in an unprofitable business, or a sub-profitable business, is likely to stay tied up for a good period of time. Eventually something will probably correct it. But capitalism does not operate so efficiently as to move capital around promptly when it's misallocated. We are in a better position to do that when Berkshire owns a company. And obviously, we're in no position to do it — because it involves something we don't want to do — if we own it through some other enterprise. We just sell to somebody else who takes another — who takes our chair — at the table, in effect.
关注未来盈利,而非当前盈利
Focus on future, not current, earnings
沃伦·巴菲特3 区?
WARREN BUFFETTZone 3?
现场股东你好,我是菲利普·金,来自旧金山。我又有一个关于估值的问题——更具体地说,是市盈率与利率的关系。我知道您不想给出一个死板的估值公式,但我也知道您不想让人以为 20 倍市盈率就算便宜,或者 5 倍市盈率就算贵。所以,本杰明·格雷厄姆设计了一个中心价值理论,认为普通股票的盈利收益率应该比债券收益率高大约三分之一。换句话说,按目前的情况,这大概等于 11 倍市盈率。而且我知道您曾把普通业务比作一种 13% 的债券,在利率 13% 时大约值账面价值,在利率 6% 时大约值两倍账面价值。所以,按目前 7% 到 8% 的利率来看,这似乎意味着股票大概值 12 到 13 倍市盈率。但我在私募市场看到的收购,成交价却更像 17 到 20 倍市盈率。我想知道,您认为合理的市盈率倍数大致范围是多少?
AUDIENCE MEMBERHi, Philip King (PH) from San Francisco. I've got another question about valuation — more specifically, the relation of P/Es to interest rates. I understand that you don't want to lay down a rigid formula for valuation, but I also know that you don't want people to think that a multiple of 20 times earnings is cheap, or a multiple of five times earnings is expensive. So, Benjamin Graham, he devised a central value theory that valued the average stock at an earnings yield that's about a third above bond yields. In other words, that would work out to maybe 11 times earnings, currently. And I know that you've compared the average business to a 13 percent bond that's worth roughly book at 13 percent interest rates, and worth perhaps roughly twice book at 6 percent interest rates. So, given current interest rates of 7 to 8 percent, as they are now, that would tend to imply that stocks are worth perhaps 12 to 13 times earnings. And yet, the acquisitions that I've seen in the private market have gone out at more like 17 to 20 times earnings. And I'd like to know, what do you think is the rough range of multiples that make sense?
沃伦·巴菲特嗯。决定因素不是当前盈利的倍数。比如,我们在 1988 年和 1989 年买入可口可乐股票,价格是每股 11 美元。最低 9 美元,最高 13 美元,平均大约 11 美元。而它今年的盈利,大多数估计在 230 到 240 之间。所以,那还不到今年盈利的 5 倍,但当年我们买入时,这个倍数相当高。关键是未来。就像我写过的那句话,韦恩·格雷茨基说的,要滑向冰球要去的地方,而不是它现在的位置。所以,当前的倍数与资本再投资以及资本的投资速度相互作用,共同决定了现在某样东西的吸引力。在估值过程中,我们很大程度上会受到利率的影响,但不是说利率是 7.3、7.0 还是 7.5 这种微调。我的意思是,如果长期利率是 11% 或 5%,我们的想法就会大不相同。但我们心里没有什么神奇的倍数。我们在想——我们想进入这样的业务:10 年后它赚的钱比现在多得多,而且到那时我们仍然看好它的前景。那就是我们想全盘买入的业务,也是我们想部分买入的业务。有时候我们也会买别的。(笑)查理?
WARREN BUFFETTYeah. Well, it isn't a multiple of today's earnings that is primarily determinate of things. We bought our Coca-Cola, for example, in 1988 and '89, on this stock, at a price of $11 a share. Which — as low as 9, as high as 13, but it averaged about $11. And it'll earn, we'll say, most estimates are between 230 and 240 this year. So, that's under five times this year's earnings, but it was a pretty good size multiple back when we bought it. It's the future that counts. It's like what I wrote there, what Wayne Gretzky says, to go where the puck is going to be, not where it is. So, the current multiple interacts with the reinvestment of capital and the rate at which that capital's invested, to determine the attractiveness of something now. And we are affected in that valuation process to a considerable degree by interest rates, but not by whether they're 7.3, or 7.0, or 7.5. But I mean, we'll be thinking much differently if they're — long-term rates are 11 percent or 5 percent. And — but we don't have any magic multiples in mind. We’re thinking — we want to be in the business that 10 years from now is earning a whole lot more money than it is now, and that we will still feel good about the prospects of the business at that time. That's the kind of business we're trying to buy all of, and that's the kind of business that we try and buy part of. And then sometimes we buy others, too. (Laughs) Charlie?
查理·芒格我们不做那些死板公式的东西。
CHARLIE MUNGERWe don't do any of that rigid formulaic stuff.
沃伦·巴菲特我们脑子里有一个大致的框架,你也可以叫它公式。但我们也不会自欺欺人,认为自己知道那么多细节,以至于真能按数学方程去精确计算。1988 年和 1989 年我们买可口可乐时,我们对其长期前景有个想法,但我们从未把它简化为一个计算。也许我们应该这样做,但我的意思是,它就是——我们认为它没有那么精确。我们认为那只是一个大方向的思考方式。而且我们认为,如果你试图——如果你觉得自己能精确到小数点,那你是在自欺欺人。因此,我们认为,当我们做决策时,安全边际应该大到足够有吸引力,以至于你根本不需要算到小数点后三位。我们再回答一两个,然后就得走了。我们有个董事会——我们一年开一次董事会,可不想让他们失望。
WARREN BUFFETTThere's a general framework, that you can call a formula, in our mind. But we also don't kid ourselves that we know so much about the specifics that we would actually make a calculation, in terms of the equation. When we bought Coke in '88 and '89 we had this idea about what we thought the business would do over time, but we never reduced it to making a calculation. Maybe we should, but I mean, it just — we don’t think there’s that kind of precision to it. We think it's the right way to think in a general way. And we think, if you try to — if you think that you can do it to pinpoint it, you're kidding yourself. And therefore, we think that when we make a decision, there ought to be such a margin of safety that it ought to be so attractive that you don't have to carry it out to three decimal places. We'll take a couple more and then we'll have to leave. We've got a directors — we have one directors meeting a year and we don't want to disappoint them.
美国航空是个错误,尽管拿了五年股息
USAir was mistake, despite five years of dividends
沃伦·巴菲特4 区?(笑)
WARREN BUFFETTZone 4? (Laughs)
现场股东是的,我是罗伊·克里斯蒂安,来自加利福尼亚州的阿普托斯。我想问一个关于美国航空的问题,这次会上提问的人不多。当您在电视上谈论那里的亏损时,有意思的是,我很多朋友,或者说熟人,都跑来告诉我这个惊人的消息。而且,我试着为您辩护了一下。至少——
AUDIENCE MEMBERYes, I'm Roy Christian from Aptos, California. I wanted to ask one question about USAir, which has not been questioned much at this meeting. When you were on television talking about the losses there, it was funny how so many of my friends or, maybe, acquaintances came forward to tell me this piece of startling news. And, you know, I tried to stand up for you, a little bit. And at least —
沃伦·巴菲特那是个错误。(笑声)你应该干脆认输的。(笑声)
WARREN BUFFETTIt was a mistake. (Laughter) You should've just taken a dive. (Laughter)
现场股东嗯,至少我想向他们指出——
AUDIENCE MEMBERWell, at least I wanted to point out to them —
沃伦·巴菲特不——
WARREN BUFFETTNo —
现场股东——你那段时间确实收到过股息,前后大概有——
AUDIENCE MEMBER— that you did have dividends over a period of —
沃伦·巴菲特对。现场股东:——大概有五六年,而且那笔钱又重新投了出去,回报可能比全美航空还要好。所以,情况并不完全像你在电视上谈到时人们以为的那样是场灾难,也不像我所有朋友——或许我应该叫他们熟人——跟我提起时给我的那种印象。我想,我就是想听你点评两句。
WARREN BUFFETTRight. AUDIENCE MEMBER — about five or six years, and that that money was reinvested, maybe at a better return than USAir. So, that it wasn't quite the disaster that was pictured on television when you spoke about it, or the impression that all my friends — or I should call them acquaintances — pointed out to me. Just a comment, I guess, is what I'm asking for.
沃伦·巴菲特是的。嗯,你说得对,本来可能更糟。但这确实是个错误。不过我们拿到了五年——我想是的,对——在持有期间,每年有相当不错的股息。但就像有人说的:“你在意的是本金能不能回来,而非本金上的回报率。”而我们——当然,我们比买了普通股要好得多,显然也好过买其他一些股票。但这依然是我犯的一个大错。不过你继续替我撑腰吧,在这件事上每一份支持我都需要。(笑声)
WARREN BUFFETTYes. Well, you're right, it could've been worse. But it was a mistake. But we received five years, I guess — yeah, it'd be five years of dividends at a good rate while we got it. But it's like somebody says, "It isn't the return on principal that you care about, it's the return of principal." And we — But we're better off — we’re a lot better off, obviously, than if we'd bought the common [stock], and we're even better off than if we bought some other stocks. But it was still a big mistake on my part. But keep standing up for me. I need all the help I can get on this one. (Laughter)
查理和沃伦推荐的书
Charlie’s and Warren’s book recommendations
沃伦·巴菲特5 区?
WARREN BUFFETTZone 5?
现场股东你好,我是来自纽约的克里斯·斯塔布鲁(音)。查理,除了你刚才提到的关于信用卡的书,最近还在读其他书可以推荐给我们吗?沃伦,你有没有正在读的书想推荐?我知道你很推崇伯特兰·罗素。他的书里有没有你特别钟爱的一两本?
AUDIENCE MEMBERHi, I'm Chris Stabru (PH) from New York. Charlie, in addition to the book that you mentioned on credit cards, are there any other books you have been reading that you'd recommend to us? And Warren, are there any books that you have been reading that you'd recommend? I know you're a fan of Bertrand Russell. Any favorite one or two of his books?
沃伦·巴菲特不过那些书我也是很久没重读了。我是说,我读过很多罗素的作品,但那都是——他最近十到十五年也没怎么写新东西了。(笑)查理?
WARREN BUFFETTBeen a long time since I've read those, though. I mean, I read a lot of Russell, but I did that a — he hasn't written much in the last 10 or 15 years. (Laughs) Charlie?
查理·芒格有一本教科书,书名我觉得是叫《管理决策中的判断》。有些商学院在用这本书,写得确实相当不错。文风不算活泼——不是那种读起来让人觉得轻松有趣的写法,但里面蕴含了很多智慧。作者好像是布拉伯曼(马克斯·巴泽曼)。书名就是《管理决策中的判断》。
CHARLIE MUNGERThere's a textbook which is called, I think, “Judgment in Managerial Decision Making.” And it's used in some of the business schools, and it's actually quite a good book. It's not spritely — it's not written in a spritely way that makes it fun to read, but there's a lot of wisdom in it. It's something like Braberman [Max Bazerman]. But it's “Judgment in Managerial Decision Making.”
沃伦·巴菲特自从开始打电脑桥牌,每周花上十个小时,这确实把我的阅读时间搅得一团糟。(笑声)不过倒还是挺好玩的。
WARREN BUFFETTSince taking up computer bridge, which is 10 hours a week, it's really screwed up my reading. (Laughter) It's a lot of fun, though.
尽管每股价格 "从别扭到不利",伯克希尔仍不会拆股
Despite "awkward to disadvantageous" per share price, Berkshire won't split stock
沃伦·巴菲特6 区?我们再接一两个问题,然后就——
WARREN BUFFETTZone 6? We'll take a couple more and then we'll —
现场股东好。我是迪克·莱顿,来自伊利诺伊州罗克福德。这是我第一次参加股东大会,收获极大。到场的人数让我印象极为深刻,但更让我触动的是有这么多年轻人前来。我非常想把我的孙辈也变成股东,但以现在的每股单价来看,我很难把股份交到他们手上。
AUDIENCE MEMBERYes. I am Dick Leighton from Rockford, Illinois. This is the first annual meeting that I've attended and it's been very beneficial to me. I've been extremely impressed with the number of people here, but even more so with the number of young people who have come. And I would like very much to be able to bring my grandchildren as shareholders, but I find it difficult to get shares into their hands with the current per unit value.
沃伦·巴菲特这是我们听过的关于拆股问题最友善的开场白了。(笑声)这倒确实是最友善的。
WARREN BUFFETTThat's the nicest introduction to the stock split question we've had. (Laughter) It really is, too.
现场股东我就猜到你会喜欢这个开场白。(笑声)你显然明白我的问题。我明白你多年来一直坚持的立场,也明白拆股并不会创造任何价值。但在这个特定情况下,对我们很多人来说,要是能把股份转给其他家庭成员,确实能省下一笔税。我是该直接去找我选区的国会议员推动修改税法呢,还是你会考虑换个做法?(笑声)
AUDIENCE MEMBERI thought you would appreciate that. (Laughter) Obviously you understand the question. I understand the position you've taken over the years and the fact that it adds no value to make the split. In this case, however, it could be a tax savings to many of us who would like to get stock shares into the hands of other family members. Should I just go to work on my congressman to change the tax code, or would you consider a change? (Laughter)
沃伦·巴菲特嗯,这是个非常在理的问题。确实有几个方面,其中之一你刚才提到了。也有人跟我说,他们把伯克希尔的股票放在了 IRA 账户里,现在进入了强制提款安排阶段,用伯克希尔股票操作起来就不太方便——虽然我觉得他们可以卖掉股票,然后按比例拿钱。在某些方面,主要是赠予方面,伯克希尔当前每股的股价会让事情变得有些别扭,甚至很不利。你知道,我们对此很清楚,也考虑过,甚至我们自己的个人情况有时候也会牵涉其中。我家里就有这么一档子事,我们已经想办法绕开了。当然,不利的地方在于,你今年早些时候就看到了,一本《沃伦·巴菲特之道》就能带来什么。我们想吸引的是尽可能像我们一样以投资为导向、眼光长远的股东。从这一点看,关于我的宣传其实是有负面影响的。因为我知道,如果我们能让任何人用 500 美元就能轻松买到一股,那会引来一大堆完全不知道自己在干什么的人,他们只是听别人提起过这个名字就买了。其次,如果因此催生出一个更强劲的市场,那么就会有人仅仅因为股价在涨而买入。今年我们已经有点这种苗头了。很多人会被上涨的股票吸引。这吸引不了我们,但多少会吸引世界上其他人。所以我们几乎可以肯定——虽然不知道程度有多大——我们几乎肯定会吸引来一些股东,他们的成熟度、与我们目标的契合度,都不如现在这批股东。这几乎是板上钉钉的事。而伯克希尔的股票现在最不需要的就是更多的需求。我的意思是,我们并不在意股价涨得更高,除非是内在价值在增长。理想情况下,我们希望股价随时间的变化与内在价值的变化完全平行,这样所有股东都能被公平对待。在他们持股期间,公司赚了大家就一起赚,亏了就一起亏。任何人为刺激某一时期股价的行为,都意味着其他时期的股东会失望。我的意思是,我们不想让股价卖到内在价值的两倍,或者高出内在价值 50%。我们希望的是内在价值大幅增长。而且我毫不怀疑,如果我们拆分股票,这方面肯定会变得更糟,因为人们就会开始琢磨别的法子,来给股价一个短期的提振。几个月前《商业周刊》有个统计,关于交易所的换手率,我们是 3%,我看到的名单里没有低于两位数的,还有很多更高的数字。那些人就是,他们的股东频繁离开,新股东带着更短期的预期入场。我们一直希望伯克希尔尽可能像一家私人合伙公司,每个人都能买。我们不觉得在这个投资世界里,最低投资额的门槛太高了。我的意思是,各种投资机会多的是,起点就是 2.5 万或 5 万美元之类的。但像赠予之类的情况,处理起来确实麻烦,我真希望有个更好的答案,因为我觉得这是个——
WARREN BUFFETTWell, that's a very valid question. And there's certainly a couple of areas, one of which you've just mentioned. And I had someone else mention to me that they had their Berkshire in an IRA account. And now they were getting into the mandatory payment arrangement, and it didn't work well, in terms of using the Berkshire — although I think they could sell it and then pay out a percentage of it. There are certain aspects, primarily of gifting, where it is anywhere from awkward to disadvantageous to have the price per share on a stock that exists with Berkshire. And you know, we're aware of it, we've thought about it, and we’ve got our own personal situations even, sometimes, that are involved in that. I’ve got one in the family, which we've worked — figured out ways around. The disadvantage, of course, is that you saw a little even earlier this year of what a book ["The Warren Buffett Way"] can do. We want to attract shareholders who are as investment-oriented as we can possibly obtain, with as long-term horizons. And to some extent, the publicity about me is negative, in that respect. Because I know that if we had something that it was a lot easier for anybody with $500 to buy, that we would get an awful lot of people buying it who didn't have the faintest idea what they were doing, but heard the name bandied around in some way. And secondly, to the extent that ever created a market that was even — that was stronger — you then would have people buying it simply because it was going up. We got a little bit of that going on this year. There are a lot of people that are attracted to stocks that are going upward. It doesn't attract us, but it attracts the rest of the world to some degree. So we are almost certain that we would get — we don't know the degree to which it would happen — we are almost certain we would get a shareholder base that would not have the level of sophistication and the synchronization of objectives with us that we have now. That is almost a cinch. And what we really don't need in Berkshire stock is more demand. I mean, that is not — we don't care to have it sell higher, except as intrinsic value grows. Ideally, we would have the stock price exactly parallel to change in intrinsic value over time because then everybody would be treated fairly among our shareholders. They would all gain or lose, as the company gained or lost, over their ownership period. And anything that artificially stimulated the price in one period simply means that some other period's shareholders are going to be disappointed. I mean, we don't want the stock to sell at twice intrinsic value, or 50 percent above intrinsic value. We want the intrinsic value to grow a lot. And I don't think there's any question, but that we would get a worse result in that aspect if we introduce splits in, because then people would think about other possibilities that might give the stock a temporary boost. We — they had a tabulation in Businessweek a couple of months ago on turnover on the exchange. We were at 3 percent, and I don't think anybody was, that I saw on the list, was under double digits and bigger numbers. But those are people who are simply, you know, their shareholders leaving frequently, and new shareholders coming in with shorter-term anticipations. We have wanted this to be as much like a private partnership as we can have, with everybody having the ability to buy it. We don't think the minimum investment is too high to — in this investment world. I mean, there are all kinds of investment opportunities that are limited to 25,000 or 50,000, and that sort of thing. But the problem of making change, you know, in terms of gifts or — you know, that I wish I had a better answer for, because I think that is a —
查理·芒格我的孙子孙女们会给我补足 2 万美元和当前股价之间的差额。我觉得他们这样做特别懂事,尤其是有些孙子孙女当时才六个星期大。(笑声)
CHARLIE MUNGERMy grandchildren pay me the difference between $20,000 and the current price. And I think that's a very reasonable way for them to behave, particularly when they are, sometimes, they're only six weeks old. (Laughter)
沃伦·巴菲特你需要配偶同意才能——显然,和 20 个人共事没问题。但大多数事情都能解决,我承认,这不像我们把股票面值弄低点那么容易解决。我确实觉得,一旦你拥有了一个股东群体,这个群体有——有——有不同的目标或期望或别的什么,你就没法甩掉它了。我的意思是,你可以维持像伯克希尔这样的股东群体,但如果你以某种方式毁掉了它,你就没法重建。我们和谁在一起很重要。我的意思是,这让我们能够——我认为这有助于我们的运营。我甚至觉得,在某些情况下,这甚至可能在收购方面帮助我们,就我们所吸引的对象而言。它可能——就我所知,也可能在某些地方对我们不利,只是我不知道而已。但我不这么认为,因为我觉得我们可以设计——尤其是通过优先股——我们可以设计出一些东西来满足那些可能想要不同面值证券的人。
WARREN BUFFETTYou need a spouse's consent to make it — to work with 20, obviously. But most of the things can be solved, but I'll admit it isn't as easy to solve as if we just had a stock denominated in lower dollars per share. I do think that once you get a shareholder base that is — has got — that has different objectives or expectations or anything, you can't get rid of it. I mean, you can keep a shareholder base like Berkshire, but you can't reconstruct it if you destroy it in some way. And it's important to us who we're in with. I mean, it enables us to — I think it helps us in our operation. I think it even may — in some cases, it may even help us in acquisitions, in terms of who we attract. It may — for all I know, it may hurt us someplace, too, that I don't know about. But I don't think so, because I think we can design — particularly with a preferred stock — we can design something to satisfy somebody who might have in mind a different denomination of security.
查理·芒格看看你们身边。我们真有可能找到比这好得多的一群人吗?现在这批人已经很棒了。
CHARLIE MUNGERLook around you. Are we really likely to do a lot better? This is a good bunch.