1998 年股东大会 · 下午场

2018-11-09 · 原文约 27971 词
译文与英文原文逐段对齐可在本页展开英文,也可打开发布者原址核对上下文。
打开来源正文

什么时候该买房?

When is it time to buy a house?

沃伦·巴菲特请大家安静一下,我们开始——上次我们跳过一个区域,所以这次先从第 4 区开始。

WARREN BUFFETTLet's settle down please and we'll — We're going to go to — we skipped one last time so we're going to go first to zone 4.

现场股东您好。我叫纳尔逊·阿拉塔,来自南加州。我有个问题,其实跟内在价值或者股票那类东西关系不大,而是关于——(笑声)——房子的。我还很年轻,还没买房,正考虑近期买一套。但要买房就得付首付,这就意味着我可能得卖掉手里的股票。我想请教一下,什么时候是买房的最佳时机,首付应该付多少——(笑声)——以及怎么结合利率、可用现金和股市来考虑。

AUDIENCE MEMBERHello. My name's Nelson Arata (PH), I'm from Southern California. And I have a question. It's not really related to intrinsic value or any of that stock stuff, but more on — (laughter) — houses. I'm still quite young, I don't have a house yet and I'm thinking about buying a house someday soon. And in order to do that I'm going to have to put a down payment, which means I might have to sell my shares. And I was wondering if you can provide some insight on when is the best time to buy a house and how much down payment — (laughter) — you should be putting down, in relation to interest rates and also in relation to available cash and the stock market.

沃伦·巴菲特好,查理待会儿会给你答案。我先讲个故事。我结婚的时候,我们大概有 1 万美元的启动资金。我跟苏茜说:“你看,现在有两个选择,你来定。要么买房子,那会花光我所有资本,让我两手空空,就像一个木匠被拿走了工具。(笑)要么你让我拿这笔钱去折腾,说不定有一天,我还能买套比现在大一点的房子。”她很理解我的意思。所以我们一直等到 1956 年才买房。我们是 1952 年结的婚。我决定买房的时候,首付大概是净资产的 10% 左右,因为我确实想把资本用在别处。不过那时候的购房环境和现在完全不同。实际上,如果你看中了想买的房子,我绝对相信应该直接出手,把事情搞定。但本质上,你买房相当于隐含的 7% 到 8% 的投资回报。所以你得根据自己的情况算这笔账。查理在这方面可能更有发言权。他是个大房主——(笑声)——两个意义上都是。

WARREN BUFFETTWell, Charlie's going to give you an answer to that in a second. I'll just relay one story, which was when I got married we did have about $10,000 starting off, and I told Susie, I said, "Now, you know, there's two choices, it's up to you. We can either buy a house, which will use up all my capital and clean me out, and it'll be like a carpenter who's had his tools taken away for him. (Laughs) "Or you can let me work on this and someday, who knows, maybe I'll even buy a little bit larger house than would otherwise be the case." So she was very understanding on that point. And we waited until 1956. We got married in 1952. And I decided to buy a house when it was about — when the down payment was about 10 percent or so of my net worth, because I really felt I wanted to use the capital for other purposes. But that was a way different environment in terms of what was available to buy. In effect, if you have the house you want to buy, you know, I definitely believe in just going out and probably getting the job done. But in effect, you're probably making something in the area of a 7 or 8 percent investment, implicitly, when you do it. So you know, you'll have to figure out your own equation from that. Charlie probably has better advice on that. He's a big homeowner — (laughter) — in both senses of the word.

查理·芒格我觉得买房的时候,就是你需要房子的时候。(笑声)

CHARLIE MUNGERI think the time to buy a house is when you need one. (Laughter)

沃伦·巴菲特那什么时候需要呢?

WARREN BUFFETTAnd when do you need one?

查理·芒格这个嘛,我在这件事上想法也很老派。单身的人,无所谓他们买不买房。(笑声)

CHARLIE MUNGERWell, I have very old-fashioned ideas on that, too. The single people, I don't care if they ever get a house. (Laughter)

沃伦·巴菲特那结婚了呢,查理?我接着问——(笑声)——你老婆想要的时候就需要了。

WARREN BUFFETTWhen do you need one if you're married, Charlie? I'll follow up for the — (Laughter) You need one when your wife wants one.

查理·芒格对,没错。(笑声)我觉得你说得完全正确。(笑声)

CHARLIE MUNGERYeah, yes. (Laughter) I think you've got that exactly right. (Laughter)

现场人士巴菲特先生?

VOICEMr. Buffett?

沃伦·巴菲特嗯。

WARREN BUFFETTYeah.

现场人士我可以插播一条通知吗?

VOICEMay I make an announcement?

沃伦·巴菲特当然。

WARREN BUFFETTSure.

现场人士请格雷戈里·克劳福德到保安室,有紧急消息。格雷戈里·克劳福德到保安室,有紧急消息。谢谢。

VOICEGregory Crawford needs to go to the security office, please, for emergency message. Gregory Crawford to the security office for emergency message. Thank you.

沃伦·巴菲特好,希望不是追加保证金的通知。(笑声)

WARREN BUFFETTOK, hope it isn't a margin call. (Laughter)

高管薪酬:巴菲特抨击巨额薪酬养庸才

Executive compensation: Buffett slams big money for mediocrity

沃伦·巴菲特好,我们请第 1 区提问。

WARREN BUFFETTOK, we'll go to zone 1, please.

现场股东我是拉尔夫·贝德福德,来自亚利桑那州凤凰城。我的问题跟伯克希尔·哈撒韦无关,但我希望两位先生能解释一下,大多数上市公司支付的那些离谱的薪水、奖金、额外福利、董事费以及其他好处,到底有什么正当理由和合理性?(掌声)

AUDIENCE MEMBERI'm Ralph Bedford (PH) from Phoenix, Arizona. The question I'm going to ask does not pertain to Berkshire Hathaway, but I would appreciate it if you gentlemen, if you can, explain the justification and rationalization for the exorbitant salaries, bonuses, perks, directors' fees, and other benefits that most public corporations are paying. (Applause)

沃伦·巴菲特我得这么说。在我看来,最离谱的不一定是金额最大的。真正让我恼火的是,公司花大价钱买来平庸的表现,这种事太常见了。但在我们的子公司里,我们不反对为杰出的表现支付高额报酬。我是说,我们得到的回报是 10 倍、20 倍甚至 50 倍。同样,在上市公司中,有一些管理者——包括我们自己的管理者——把公司的市值做到了换成几乎任何其他人去管都不可能达到的数百亿、数千亿美元的水平。他们有时会因此拿很多钱。也有时候,比如大都会/美国广播公司的汤姆·墨菲,钱对他来说根本无所谓。我是说,他的表现完全配得上——本来完全可以配得上巨额报酬,但他会告诉你,他有的钱已经够花了,他根本不在乎市场愿意给他多少。但我确实会被不合逻辑的薪酬制度惹恼。特别是当平庸的管理者拿走巨额报酬时,我更反感。当他们亲自设计——或者让别人替他们设计——对公司代价高昂的薪酬方案时,我尤其反感:可能部分是为了让自己看起来好看,因为他们自己想要巨额期权,就觉得自己应该在全公司范围内广泛发放期权——于是他们设计了一套对整个公司都不合逻辑的薪酬制度,就因为他们想给自己个人搞一套不合逻辑的制度。但巨额报酬本身并不让我反感。我不是说某个个人该不该拿——或者想不想拿。我不介意因为表现出色而付大价钱。这在体育界有,在娱乐界有,但在商业界,那些打击率只有两成的击球手、那些登台也引不起观众兴趣的演员,却把事情安排得——我是说,制度演化成了这个样子——很多这种人拿走了巨额报酬。我认为这令人作呕,但我可以告诉你,对此你没什么办法。这个制度会自我强化。公司会看别家公司的股东委托书,每个 CEO 都会。他们会说:“如果乔·史密斯值 X,那我肯定得值更多。”接着他们对董事说:“你们肯定不愿意雇一个低于平均水平的 CEO,那怎么能给我低于平均水平的报酬?”然后薪酬顾问进场,把奖励标准往上抬。这种事不会消失。就像我们之前谈到的竞选财务改革一样。那些手握着操纵杆的人,本身正是这套制度的受益者。当手握操纵杆的人从这套制度中获益巨大——甚至可能不成比例地获益——要去改变这种制度就太难了。查理?

WARREN BUFFETTI would say this. In my own view, the most exorbitant are not necessarily the biggest numbers. What really bothers me is when companies pay a lot of money for mediocrity, and that happens all too often. But we have no quarrel in our subsidiaries, for example, for paying a lot of money for outstanding performance. I mean, we get it back 10 or 20 or 50-for-1. And similarly in public companies, we think that there have been managers — in our managers — who have taken companies to many, many, many billions of market value more than would've happened with virtually anyone else. And they sometimes take a lot of money for that. Sometimes, as in the case of Tom Murphy at Cap Cities, you know, it just didn't make a difference to him. I mean, he performed in a way that would justify — would have justified huge sums, but it wasn't — he would tell you that he had all the money he needed and he just didn't care to take what the market might bear. But I am bothered by irrational pay systems. And I'm particularly bothered when average managers take really large sums. I'm bothered when they design, or have designed for them, systems that are very costly to the company — maybe partly to make themselves look good because they want huge options themselves, so they feel if they give options widely throughout the company — so they design a system that is illogical company-wide because they want one that's illogical for them personally. But large sums, per se, don't bother me. I'm not saying, you know, whether any individual should — might want to take them or not. But I do not mind paying a lot of money for performance. It's done in athletics, it's done in entertainment, but in business the people who are the .200 hitters and the people who would not attract a crowd as an entertainer have worked it out so that — I mean, the system has evolved in such a way that — many of them take huge sums. And I think that's obscene, but I can tell you, there isn't much you can do about. The system feeds on itself. And companies do look at other companies' proxy statements, every CEO does. And they say, "Well, if Joe Smith is worth X I have to be worth more." And they tell the directors that, "Certainly you wouldn't be hiring anybody that was below average, so how can you pay me below average?" And the consultants come in and ratchet up the rewards. And it's not anything that's going to go away. It's like we were talking about campaign finance reform earlier. The people who have their hands on the switch are the beneficiaries of the system. And it's very hard to change the system when the guy whose hand is on the switch is benefitting enormously, and perhaps disproportionately, from that system. Charlie?

查理·芒格嗯,我想说,当年老范德比尔特做得比伯克希尔·哈撒韦的人还要好。他根本不拿薪水。他觉得身为大股东还领薪水,有失身份。这个理想,恐怕跟他一起入土了。(笑声)

CHARLIE MUNGERWell yeah, I'd like to report that the original Vanderbilt behaved even better than the people at Berkshire Hathaway. He didn't take any salary at all. He thought it was beneath him as a significant shareholder to take a salary. That ideal, I'm afraid, died with him. (Laughter)

沃伦·巴菲特对,查理和我——我们的董事一年拿 900 美元,但我跟他们说,按小时算他们赚翻了,因为我们没那么折腾他们。(笑声)不过查理和我当初定下一年 900 美元的时候,没想明白一件事:我们的薪水也是他们定的,所以——(笑声)我们没有沿用标准程序:先把高薪推到董事头上,然后让董事再把高薪推到我们头上。

WARREN BUFFETTYeah, Charlie and I — our directors are paid $900 a year, but I tell them on an hourly basis they're making a fortune because we don't work them that hard. (Laughter) But Charlie and I did not think through, when we established that $900 a year, is that they set our salaries, too, so — (Laughter) We have not followed the standard procedure, which is to load it on the directors, and the directors shall load it on you.

查理·芒格我确实认为,随着这件事不断升级,它会对整个国家产生有害的影响。因为我觉得大家已经普遍认为,美国企业最高层的薪酬太高了。当一个文明的领导者,被认为没有公平对待他们所领导的机构时,这对文明本身绝不是好事。

CHARLIE MUNGERI do think it will have pernicious effects for the country in its entirety as this thing keeps escalating, because I think you're getting a widespread perception that at the very top, corporate salaries in America are too high. And that is not a good thing for a civilization, when the leaders are regarded as not dealing fairly with the institutions that they head.

沃伦·巴菲特对。如果——(掌声)

WARREN BUFFETTYeah. If — (Applause)

查理·芒格至于那些在薪酬上给出建议的企业顾问,我只能说,对他们而言,卖身都算是一种进步了。(笑声)

CHARLIE MUNGERAnd as for the corporation consultants who advise on salaries, all I can say is that prostitution would be a step up for them. (Laughter)

沃伦·巴菲特记下,他还没拿定主意。(笑声)

WARREN BUFFETTPut him down as undecided. (Laughter)

B 股“结果好得不能再好”

Class B stock "worked out as well as possible"

沃伦·巴菲特请第 2 区提问。

WARREN BUFFETTZone two, please.

现场股东我是丹·布鲁姆,来自华盛顿州西雅图,经马萨诸塞州剑桥市过来。我想问,发行 B 类股是否实现了你们当初创设它时宣布的目标。

AUDIENCE MEMBERI'm Dan Blum (PH), from Seattle, Washington via Cambridge, Massachusetts. I want to ask whether the issuance of Class B stock has achieved the objective which you announced for it, when it was created.

沃伦·巴菲特嗯,我得这么说,考虑到我们当时面临的选择——那就是即将出现的单位信托,它们会收取高昂的前端佣金、可观的年费,带来糟糕的税务后果,而且很可能会通过歪曲历史业绩来引诱那些对证券知之甚少的人入场——面对这种替代方案,我觉得发行 B 股是我们当时能做的最好的事,我对最终的结果也相当满意。我想,你知道,我们当初并没打算发行 B 股。我们不喜欢劝任何人买我们的股票。但我丝毫不认为,在引入了 B 类股东和 A 类股东并存的局面之后,我们这里的股东群体,比只有 A 类股东时差了哪怕一分一毫。B 股到目前为止的结果好得不能再好了。我希望,我们不曾因为让投资者产生不切实际的预期而把他们吸引进来。这是我和查理最担心的事。有了我们这样的历史业绩,这一点确实难以避免。而我知道,如果搞成单位信托,这种情况会严重得多。所以,这有点像当初我们犯下创立伯克希尔这个错误一样,我觉得。我们乐于顺其自然,而 B 股股东这个群体也相当不错,我们对现在的局面很满意。查理?

WARREN BUFFETTWell, I would say this, that considering the alternatives we faced, which was the imminence of unit trusts that would've been promoted with heavy front-end commissions, with substantial annual fees, with bad tax consequences, and with, probably, a misrepresentation of the historical record in such a way that people who really didn't know much about securities would've been enticed in — with that as an alternative I think the B stock was the best thing we could've done, and I feel good about how it's worked out. I think that, you know, we didn't set out to issue it. We don't like talking anybody into buying our stock. But I don't think in any way that the group we have here is diminished in the least by having a mix of B and A shareholders, as opposed to A only. The B has worked out as well as possible. I hope that, you know, we haven't enticed anybody in with unreasonable expectations. That's the biggest thing that Charlie and I worry about. And it's hard not to have that happen with the historical record. I know it would've happened in a big way with the unit trust. So, you know, it's like making the mistake originally of starting with Berkshire, I think. We enjoy things as they come along and we've gotten a good group with the B shareholders, and we're happy with the present situation. Charlie?

查理·芒格没错,我们当时想狠狠踩住一个我们认为极不光彩的金融把戏,而我们确实做到了。而且——(笑声)

CHARLIE MUNGERYeah, we wanted to step hard on what we regarded as a disreputable financial scheme, and that we did. And — (Laughter)

沃伦·巴菲特而且,我认为我们发售 B 股的方式,就是为了不——就是为了吸引那些确实以长期眼光来看待它的人。我们尽一切可能劝退那些以为能很快赚到大钱的人。所以我认为,我们吸引到了一个全新的股东群体,他们看问题的角度和我们已有的股东群体十分相似,这也正是我们的期望。

WARREN BUFFETTAnd I think the way we sold the B was such as to not — as to attract the kind of people who really did look at it on a long-term basis. We did everything we could to discourage people who thought they were going to make a lot of money in a hurry. So I think we attracted a whole new group of shareholders who are quite similar in perspective to the shareholder group that we already had, and that was our hope.

伯克希尔的投资门槛

Berkshire's investing minimum

沃伦·巴菲特三区,请?

WARREN BUFFETTZone 3, please?

现场股东我叫艾伦·兰克,来自匹兹堡。首先我想感谢苏珊·雅克昨天把鸡尾酒还回来了,希望她在波仙珠宝的销售业绩因此不错。我的问题是,你们不报告任何低于 7.5 亿美元的细节,而小盘股相对于大盘股的价值发生了变化,考虑到这一点,随着小盘股溢价缩小,伯克希尔或个人是否会因此寻找机会?

AUDIENCE MEMBERMy name is Alan Rank from Pittsburgh. I first want to thank Susan Jacques for returning the cocktail yesterday, and I hope she was rewarded with good sales at Borsheims. Question is regarding the fact that you don't report details of anything under $750 million, and with the change of the values of small-cap in relation to large-cap, would that be something that Berkshire or individuals might try to look as opportunity with the small-cap premium shrinking, as it has?

沃伦·巴菲特我们并不关心一只股票是小盘还是大盘,除非到现在,我们已经到了某个水平以下的东西对我们来说根本不感兴趣的地步,因为它对我们的业绩不可能是重要的。所以我们——我们从不认为机会存在于因为某只股票是小盘股、或某个板块、或那些通常被推销的东西上。所以我们的门槛或多或少定在我们认为重要的水平上。这不是美国证券交易委员会规定的,我们可以设得更高。但我们认为,当你低于总资产的 2% 左右时,披露这些仓位不会影响任何人对内在价值的计算,也不会让他们对我们经营业务的方式有深入了解,反而更会吸引那些想搭便车的人。所以随着时间推移,我们会把这个门槛往上提。由于我们的规模,我们永远不会投资市值在 5 亿或 10 亿美元的公司,因为我们放不进足够的钱。偶尔我们会因为意外而投进去。但我们寻找的是我们自己至少能投 5 亿美元的东西。5 亿美元,5% 的仓位对应的市值是 100 亿美元。这个限制已经、将会、正在一定程度上损害我们的业绩。如果伯克希尔在所有方面都恰好是现在规模的 1/100,拥有同样的运营企业但全部缩小到 1/100,我们的前景会比现在持有这么多钱更好。查理?

WARREN BUFFETTWe don't worry about whether a stock is small-cap or large-cap except to the extent that by now we've gotten to a point where anything below a certain level just is not of interest to us because it can't be material to our results, so — We never think of opportunities as existing because something is small-cap, or sectors, or all that, you know, what generally gets merchandised. So our cutoff point is set more or less at the point where we think it's material. That's not as defined by the SEC, we could have a higher limit. But we think when you get down below 2 percent of assets or thereabouts that the reporting of positions would not affect anybody's calculation of intrinsic value or give them insights about the way we run the business, but it would be more for the people who were looking for things to piggyback on. And so we will move the cutoff point up as we go along. Because of our size, we will never be in companies that have capitalizations that, you know, of a half a billion or a billion dollars, because we just can't put enough money in it. Occasionally we'll be in one just by accident. But we're looking at things that we can put $500 million in ourselves, at least. At 500 million, a 5 percent position has a $10 billion market cap. That limitation has hurt, will hurt, is hurting, our performance to some degree. You would — if Berkshire were exactly 1/100th of its present size in all respects, owning the operating businesses it did but all 1/100th the size, our prospects would be better than they are with the kind of money we have presently. Charlie?

查理·芒格我没什么要补充的。

CHARLIE MUNGERI've got nothing to add.

“桑迪·威尔是一个非常、非常好的管理者”

"Sandy Weill is a very, very good manager"

沃伦·巴菲特好的。四区,请。

WARREN BUFFETTOK. Zone four, please.

现场股东好的。我叫汤姆·康拉德,来自弗吉尼亚州麦克莱恩。首先,我想感谢巴菲特先生和芒格先生每年回答我们的问题。我发现自己在早上 5 点就站在这门外排队,我可是不为任何人这么做的。(笑声)听你们的回答真是莫大的荣幸。我有两个问题。第一,关于旅行者公司,以及它与花旗银行的合并,你对桑迪·威尔的管理层有信心吗?第二个问题是,你在几次股东大会前说过,多元化是对无知的保护。只需三支好公司就能安度投资生涯。我投资了这三支公司:可口可乐、吉列和迪士尼。然后我又没问你就投了第四支公司。我投了辉瑞。我只是想知道你怎么看制药行业,你是否觉得这个行业有一些好公司。非常感谢。

AUDIENCE MEMBEROK. My name is Tom Conrad (PH), I'm from McLean, Virginia. I just wanted to first thank you, Mr. Buffett and Mr. Munger, for each year answering our questions. I found myself at 5 a.m. standing outside the door here, and I don't do that for anyone. (Laughter) And it's a real pleasure to hear your answers. I have two questions. One is, with Travelers, the company Travelers, and their merger with Citibank, do you have confidence in the management of Sandy Weill? My second question is, you said it in a few meetings ago that diversification is a protection against ignorance. And it only takes three great companies to be set for an investment lifetime. And I invested in those three companies: Coca-Cola, Gillette, and Disney. And I went ahead and invested in a fourth company without asking you. I invested in Pfizer. And I just wonder what you think about the pharmaceutical industry, if you feel there's some great companies in that industry. Thank you very much.

沃伦·巴菲特好的。A)我们认为桑迪·威尔是一个非常、非常好的管理者。桑迪是——我的意思是,他的业绩很清楚。在华尔街管理并不容易,桑迪在那里以及在其他相关或稍相关的领域都做得非常出色。所以他的业绩已经证明了。他自从从控制数据公司买下商业信贷以来就一直如此。他建立了一个了不起的公司。他在那些本身未必那么了不起的行业里建立了一个了不起的公司,所以这确实需要真正的管理才能。

WARREN BUFFETTYeah. Well, A) we think Sandy Weill is a very, very good manager. Sandy is — I mean, the record is clear. It is not easy to manage in Wall Street, and Sandy has done an excellent job there as well as in other allied, or somewhat allied, fields. So his record is proven. And he has been (inaudible) ever since buying Commercial Credit from Control Data. He's built a terrific company. And he built a terrific company in businesses that themselves aren't necessarily so terrific, so it's required real management skill.

制药股:“我们傻乎乎地错过了”

Pharmaceutical stocks: "We stupidly blew that one"

沃伦·巴菲特制药业,我们错过了。我们不知道如何在这个行业里挑出一家具体公司,但我们当然应该认识到——确实认识到了,但没采取行动——整个行业代表了一组能实现良好净资产收益率的公司,某种组合购买可能是合理的。我们之前买过一支,但那是——只是沧海一粟。而且这本来——在我们的能力圈内,识别出这个行业可能长期享受高利润是可行的。但挑选单个公司就不在我们的能力圈内了。查理?

WARREN BUFFETTPharmaceuticals, we missed. We would not have known how to pick out any single business, but we — single company — within the industry, but we certainly should've recognized — did recognize, didn't do anything about it — that the industry as a whole represented a group that would achieve good returns on equity, and where some sort of a group purchase might've made sense. We did buy one a while back, but we didn't — it was peanuts. And it would of been — it was within our circle of competence to identify the industry as likely to enjoy very high profits over time. It would not have been within our circle of competence to try and pick a single company. Charlie?

查理·芒格是啊,我们傻乎乎地错过了。(笑声)

CHARLIE MUNGERYeah, we stupidly blew that one. (Laughter)

沃伦·巴菲特我们还会错过更多的。(笑声)

WARREN BUFFETTWe'll blow more, too. (Laughter)

分权“只差彻底放权的最后一步”

Decentralization "just short of total abdication"

沃伦·巴菲特五区。

WARREN BUFFETTZone five.

现场股东是的,先生。下午好。我叫马特·洛夫乔伊,来自肯塔基州列克星敦。很高兴,我不是个顾问。(笑声)我有一个问题,巴菲特先生,关于你的运营管理风格。在我看来,主流媒体低估了你非公开运营投资的重要性。在考虑这些公司的资本配置时,你是否让经理们提交年度商业计划?如果是的话,你是否会与这些经理正式会面,以评估他们按计划推进的进展?

AUDIENCE MEMBERYes, sir. Good afternoon. My name is Matt Lovejoy from Lexington, Kentucky. And gladly, I'm not a consultant. (Laughter) I have a question, sir, Mr. Buffett, about your operating management style. In my opinion, the mainstream media minimizes the significance of your nonpublic operating investments. When you consider capital allocation in these companies, do you have the managers submit annual business plans? And if so, do you formally meet with those managers to see how well you can track progress against those plans?

沃伦·巴菲特是的,这是个好问题。答案是,我们可能每年与其中一些人会面,每半年与另一些人会面,但我们没有任何正式的系统,也永远不会有一套正式系统。我们不要求任何经理开会。没有运营计划提交给总部。有些公司自己使用运营计划,有些则不用。它们都由那些业绩出色的人经营,他们各有各的打法。我们不会去修补一个打击率 0.375 的球员,仅仅因为别人握棒方式不同或用了不同重量的球棒之类。所以我们相信,现在和将来都让他们做过去成功的事情。不同的人有截然不同的风格。我也有自己的风格,你知道吧?但我们有的经理喜欢商量事情,有的经理喜欢自己干。我们有按规矩办事、效果不错的经理,也有想都不会这么想的经理。我们有经理——大部分经理可能每月有财务报表,有的经理则没有。这真的不是问题。我们想要的是好的经理,通向商业天堂的路不止一条,我们有好几位找到了不同途径。所以我们从未强加——我们有一些要求,因为我们是上市公司,还有美国证券交易委员会的要求,以及国税局的协调。但我们从未从顶层对任何运营管理层强加任何东西。我们有 MBA 在管理公司,也有人从未进过商学院。才能是稀缺商品,当找到有才能的人,他们有自己做事的方式,我们很乐意让他们去做。不仅仅是让他们去做——我们想让他们按自己的方式去做。我们不想改变他们。查理?

WARREN BUFFETTYeah, that's a good question. And the answer is that we may meet with some of them annually, we may meet with others semiannually, but we have no formal system whatsoever, and we will never have a formal system. We don't demand any meetings of any of our managers. We have no operating plan submitted to headquarters. Some of the companies use operating plans themselves, some of them don't. They are all run by people who have terrific records, and they have different batting styles. And we're not about to tinker with somebody that's batting with .375 just because somebody else holds the bat a little differently or uses a different weight bat, or something of the sort. So we believe in letting them do, currently and in the future, what has been successful for them in the past. And different people have very different styles. I've got my own style, you know? But we have managers that like to talk things over, we have other managers that like to go their own way. And we have managers that have a by-the-book approach which works well, we have other managers who wouldn't dream of that. We have managers that — most managers probably have monthly statements of financials. We have other managers that don't. And that really isn't a problem. What we want to have is good managers, and there's more than one way to get to, at least, business heaven, and we have a number that have found different ways to get there. So we have never imposed — we have certain requirements because we're a public company, and SEC requirements, and International Revenue Service coordination. But we've never imposed anything from the top on any of the operating managements. We have MBAs running companies, we have people who never saw a business school. And talent is the scarce commodity, and when you find talent and they've got their own way of doing things, we let it — we're delighted to have them do it. More than letting them do it — we want them to do it their way. We don't want to change them. Charlie?

查理·芒格是啊,实际情况是,我们在运营业务上把权力下放到了几乎完全放弃的地步。(笑声)我们不认为我们的制度适合所有人。它适合我们,也适合那些加入我们的人。但我们不会去批评其他公司,比如艾默生电气之类,他们有运营计划,每个季度把业绩跟计划做对比,诸如此类。那不是我们的风格。

CHARLIE MUNGERYeah, the truth of the matter is that we have decentralized power in the operating businesses to a point just short of total abdication. (Laughter) And we don't think our system is right for everybody. It has suited us and the kind of people that have joined us. But we don't have criticism for other people, like Emerson Electric or something, who have operating plans, and compare performance quarterly against plan and all that sort of thing. It's just not our style.

沃伦·巴菲特没错,我们集中管钱——(笑声)——其他所有事情基本都下放。不过——我不知道你们是否在这儿见过他,举个例子,阿尔·厄尔奇就在这里。他 1951 年创办了飞安公司,我不知道他今年会在模拟器上花多少钱,但很可能是一亿美元左右。就算我跟他待上几个小时,我对他如何配置那笔钱的知识也增加不了万分之一。那会荒唐至极,既浪费他的时间,也显得我傲慢自大。我对阿尔怎么配置资金毫无担忧。跟大多数业务相比,飞安是资本密集程度异常高的生意。有些业务我会钻研更多细节,那是因为我跟负责经营的人合作了很久,我们乐在其中。阿吉特和我几乎每晚都聊再保险业务。你知道,我根本没在提高他的决策质量,但这是个有趣的游戏,我喜欢听他说说,他也不介意聊聊,所以我们就一起讨论。但这只是个人默契的问题。随着我们增加经理人,我们会调整适应他们。我们在某种程度上调整会计系统去适应他们。当然,我们有些要求来自证券交易委员会和国税局。但我们不会——我们的经理人了解自己的业务,知道怎么经营。如果他们不了解——目前还没这种情况——但如果真有,我们会针对经理人采取行动,而不是去搭建一堆系统。

WARREN BUFFETTYeah, we centralize money and — (laughs) — everything else we decentralize, pretty much, but — I don't know whether you've met him here, but for example, Al Ueltschi is here. He started FlightSafety in 1951 and he's — I don't know what he'll spend on simulators this year, but it could easily be a hundred million dollars or thereabouts. And he — if I spent hours with him, I couldn't add 1/100th of 1 percent to his knowledge of how to allocate that money. It would be ridiculous. It'd be a waste of his time and it would be an act of arrogance on my part. And I have no worries about how Al allocates the money. And that's an unusually capital intensive business compared to most of our businesses. There's some that I get into the details more because I just worked with the person that's running things a long time and we kind of enjoy it. Ajit and I talk virtually every night about the reinsurance business. You know, I am not improving the quality of his decisions at all, but it's an interesting game and I like hearing about it, and he doesn't mind talking about it, so we talk them over. But that's just a matter of personal chemistry. And as we add managers, we will adapt to them. We adapt our accounting systems, to a degree, to them. Now, we do have certain requirements that result from the SEC and IRS. But we don't — our managers know their businesses and they know how to run them. And if they don't — this hasn't been the case — but if they didn't, we would, you know, we'd do something about the manager, we wouldn't try and build a bunch of systems.

避免“僵化公司”

Avoid the "Frozen Corporation"

沃伦·巴菲特六区,请。

WARREN BUFFETTZone 6, please.

现场股东下午好,两位先生。我叫乔治·唐纳,来自印第安纳州韦恩堡。我的问题与估算一家公司的内在价值有关,特别是像你们提到的那种资本密集型公司。我在想麦当劳和沃尔格林这样的公司,还有很多其他公司,它们的经营性现金流非常健康且在增长,但这些现金流会部分或完全被开设新店、新餐厅或建设新工厂的巨额支出所抵消。所以我的问题是,你在估算未来的自由现金流时会怎么做?而且当长期国债利率在 6% 左右时,你按什么利率折现这些现金流?

AUDIENCE MEMBERGood afternoon, gentlemen. My name is George Donner from Fort Wayne, Indiana. My question has to do with estimating the intrinsic value of a company, in particular the capital intensive companies like you were mentioning. I'm thinking of things like McDonald's and Walgreens, but there are lots of others where you have a very healthy and growing operating cash flow, but it's marginally or completely offset by heavy expenditures on putting up new stores or restaurants, or building a new plant. And so my question is, what do you do for your estimate of future free cash flow? And with Treasurys around — long Treasurys around 6 percent — at what rate do you discount those cash flows?

沃伦·巴菲特嗯,我们按长期利率折现,只是为了让所有企业有一个统一的衡量标准。但对于那些将流入现金全部花掉的公司,它们不能按总现金流来估值,而是按每年剩下的净现金来估值。当然,如果他们明智地花钱,即使你必须对更远的未来年份进行折现,现金的增长应该能够抵消这一点,否则他们的投资就不明智。最好的生意是那种每年给你带来越来越多钱,却几乎不需要你投入任何钱,或者说投入极少的生意。我们就有一些这样的生意。第二好的生意也是那种能给你带来越来越多钱的生意。它需要更多资金,但你投入——再投入——这些资金以换取增长所得到的回报率非常令人满意。最糟糕的生意是那种增长很快,但你被迫——实际上是被迫——为了生存而不得不增长,并且你以非常低的回报率再投资资本。有时人们身处其中却不自知。但在折现方面,在计算内在价值方面,你要看预期能产生的现金流,然后折现回来——就我们而言,我们使用长期国债利率。这并不意味着你就要按现值计算出的金额来支付,而是说你用国债利率作为一个共同的标尺。这意味着,如果有人在未来五年里把所有现金流都再投资,那么他们最好在之后能有非常巨大的现金回报。因为某一天,一项金融资产必须给你返还现金,才能证明你现在为它付出真金白银是合理的。投资本质上是现在拿出钱来,为了以后拿回更多的钱,而且某个时候必须得有东西给你带来现金。本·格雷厄姆在他的课上,我们曾讨论过他所谓的“冰冻公司”。冰冻公司是一家根据公司章程永远不能向其所有者支付任何款项,也永远不能被清算,或被出售的公司,而且——

WARREN BUFFETTWell, we discount at the long rate just to have a standard of measurement across all businesses. But we would take the company that is spending the money as it comes in, and they don't get credit for gross cash flow, they get credit for whatever net cash is left every year. But of course, if they're spending the money wisely, even though you have to discount it for more years, the growth in cash development should offset that or they weren't investing it wisely. The best business is one that gives you more and more money every year without putting up anything to get it, or very little. And we've got some businesses like that. The second-best business is a business that also gives you more and more money. It takes more money, but the rate at which you invest — reinvest — the money to get that growth is a very satisfactory rate. The worst business of all is the one that grows a lot, and where you're forced — forced, in effect — forced to grow to stay in the game at all, and where you're reinvesting the capital at a very low rate of return. And sometimes people are in those businesses without knowing about it. But in terms of discounting, in terms of calculating intrinsic value, you look at the cash that is expected to be generated and you discount back at — in our case, we use the long-term Treasury rate. That doesn't mean that you pay the amount that that present value calculation leads to, but it means that you use that as a common yardstick, that Treasury rate. And that means that if somebody is reinvesting all their cash flow the next five years, they'd better have some very big figures coming in down the road. Because at some day, a financial asset has to give you back cash to justify you laying out cash for it now. Investing is the art, essentially, of laying out cash now to get a whole lot more cash later on, and something at some point better deliver cash. Ben Graham in his class, we used to talk about what he called the Frozen Corporation. And the Frozen Corporation was a company whose charter prohibited it from ever paying anything to its owners, or ever being liquidated, or ever being sold and —

查理·芒格有点像好莱坞制片人。(笑声)

CHARLIE MUNGERSort of like a Hollywood producer. (Laughter)

沃伦·巴菲特对。问题是,这样的企业值多少钱?嗯,这有点像是一个理论问题,但它迫使你思考商业的本质到底是什么。商业的本质就是今天投入资金,以后拿回更多的钱。查理?

WARREN BUFFETTYeah. And the question was, what was such an enterprise worth? Well, that's sort of a theoretical question, but it forces you to think about the realities of what business is all about. And business is all about putting out money today to get back more money later on. Charlie?

查理·芒格我确实认为你提出了一个有趣的问题,因为我认为有一类企业,最终现金回报的那部分等式往往是一种错觉。我认为有些生意,你只是不停地往里面投钱,投钱,然后突然之间它就不行了,一分钱现金也回不来。让我们的生活变得有趣的是,努力避免这些生意,并找到那种能让你被现金淹没的替代生意。(笑声)

CHARLIE MUNGERI do think there is an interesting problem that you raise, because I think there is a class of businesses where the eventual cash back part of the equation tends to be an illusion. I think there are businesses where you just keep pouring it in and pouring it in, and then all of a sudden it doesn't work, and no cash comes back. And what makes our life interesting is trying to avoid those and get in the alternative kind that drowns you in cash. (Laughter)

沃伦·巴菲特我们认为一个完全荒谬的数字就是所谓的 EBITDA。我的意思是,看一个数字,却不顾及维持现状所需的现金支出——而这种支出通常都存在——任何拥有大量固定资产的企业,几乎总是伴随着一项相应的要求,即为了仅仅在竞争和销量方面保持现有地位,就必须把大量现金重新投资进去——去看一个这样的数字,一个在提及这些现金需求之前就陈述的数字,是绝对的愚蠢,而且近年来很多人滥用它来推销大量产品。

WARREN BUFFETTThe one figure we regard as utter nonsense is the so-called EBITDA. I mean, the idea of looking at a figure before the cash requirements and merely staying in the same place — and there usually are — any business with significant fixed assets almost always has with it a concomitant requirement that major cash be reinvested in order simply to stay in the same place competitively and in terms of unit sales — to look at some figure that is before — that is stated before those cash requirements, is absolute folly and it's been misused by lots of people to sell lots of merchandise in recent years.

查理·芒格投资银行界学会用 EBITDA 说话,这可不是什么光荣的事。我的意思是,使用一个你知道是胡扯的衡量指标,然后在这个错误假设上叠加更多的推理,这不是什么值得称赞的智力表现。然后一旦每个人都在谈论这些胡言乱语,唉,它就变成了标准。(笑声)

CHARLIE MUNGERIt's not to the credit of the investment banking fraternity that it has learned to speak in terms of EBITDA. I mean, the idea of using a measure that you know is nonsense, and then piling additional reasoning on that false assumption, it's not creditable intellectual performance. And then once everybody is talking in terms of nonsense, why, it gets to be standard. (Laughter)

选股检查清单

Checklist for selecting stocks

沃伦·巴菲特请 7 区发言。

WARREN BUFFETTZone 7, please.

现场股东嗨。我叫布伦南·维基奥(音译),我在奥马哈西北高中的金融学院学习。您能解释一下您在选择股票时会考虑哪些标准吗?

AUDIENCE MEMBERHi. My name is Brennan Vecchio (PH) and I'm in the Academy of Finance at Northwest High School in Omaha. Could you explain the criteria you look at when selecting your stocks?

沃伦·巴菲特嗯,我们看的是——很高兴你来。我希望有很多人一起来。我收到一张纸条,我想是从你们老师那里来的,关于这件事。(掌声)我们看的标准——选择股票的标准实际上就是审视一家生意的标准。我们寻找我们能理解的生意。这意味着他们销售的产品我们认为自己能理解,或者我们理解竞争的性质,以及随着时间的推移可能会出现什么问题。然后,当我们找到那样的生意时,我们试图弄清楚它的经济状况是否意味着未来 5 年、10 年或 15 年的盈利能力可能会很好并不断改善,还是很差并不断恶化。但我们试图评估未来的现金流。然后我们试图决定,我们是否要和一些让我们感到舒适的人一起投资。接着我们试图决定,对于我们目前所看到的一切,什么样的价格是合适的。正如我去年所说,我们所做的事情简单,但并不一定容易。我们脑海中过的检查清单并不复杂。知道你不知道什么很重要,有时这并不容易。知道未来肯定——在很多情况下,我们认为这是不可能的,在其他情况下则很困难。有时相对容易,我们在寻找那些相对容易的。然后当你做完所有这些,你必须找到一个你觉得价格有吸引力的机会,而现在这对我们来说非常困难。尽管过去有些时期这简直是易如反掌。这就是我们脑海中考虑的东西。如果你考虑在奥马哈买一个加油站、一家干洗店或一家便利店,用你毕生的积蓄投资并亲自经营,你会考虑类似的事情。你会考虑竞争地位,5 年或 10 年后它可能是什么样子,你打算如何经营它,谁来为你管理它,以及你需要付多少钱。而这就是我们在看一只股票时考虑的东西,因为股票不外乎是企业的一部分。查理?

WARREN BUFFETTWell, we look at — I'm glad you came. I hope there's a large group. I got a note, I think from your teacher, on that. (Applause) We look at it — the criteria for selecting a stock is really the criteria for looking at a business. We are looking for a business we can understand. That means they sell a product that we think we understand, or we understand the nature of the competition, what could go wrong with it over time. And then when we find that business we try to figure out whether the economics of it means the earning power over the next five, or 10, or 15 years is likely to be good and getting better or poor and getting worse. But we try to evaluate that future stream. And then we try to decide whether we're getting in with some people that we feel comfortable being in with. And then we try to decide what's an appropriate price for what we've seen up to that point. And as I said last year, what we do is simple but not necessarily easy. The checklist that is going through our mind is not very complicated. Knowing what you don't know is important, and sometimes that's not easy. And knowing the future is definitely — it's impossible in many cases, in our view, and it's difficult in others. And sometimes it's relatively easy, and we're looking for the ones that are relatively easy. And then when you get all through you have to find it at a price that's interesting to you, and that's very difficult for us now. Although there have been periods in the past where it's been a total cinch. And that's what goes through our mind. If you were thinking of buying a service station, or a dry cleaning establishment, or a convenience store in Omaha to invest your life savings in and run as a business, you'd think about the same sort of things. You'd think about the competitive position and what it would look like five or 10 years from now, and how you were going to run it, and who was going to run it for you, and how much you had to pay. And that's exactly what we think of when we look at a stock, because the stock is nothing other than a piece of a business. Charlie?

简单决策案例研究:国家收银机公司

Easy decision case study: National Cash Register

查理·芒格是啊。如果金融——当金融得到恰当教授时,应该从那些投资决策一目了然的案例教起。我经常举的例子是美国国家收银机公司(National Cash Register Company)的早期历史,它是由一个狂热者创立的,他买下了所有专利,拥有最好的销售队伍和最好的生产工厂。他是个非常聪明的人,全身心投入收银机事业。当然,收银机问世时,对零售业来说简直是天赐之物。就像前一个时代的制药业那样风头无两。如果你读过时任国家收银机公司 CEO 帕特森(Patterson)编写的早期年报,连傻子都能看出来,这是一个才华横溢的狂热者。形势极为有利,因此,投资决策很简单。如果让我教金融,我会收集一百个这样的案例。我就用这种方式教学生。

CHARLIE MUNGERYeah. If finance were — when finance is properly taught, it should be taught from cases where the investment decision is easy. And the one I always cite is the early history of National Cash Register Company, and that was created by a fanatic who bought all the patents, and had the best salesforce, and the best production plants. He was a very intelligent man and passionately dedicated to the cash register business. And of course, the cash register business was a godsend to retailing when cash registers were invented. So that was the pharmaceuticals of a former age. If you read an early annual report prepared by Patterson, who was CEO of National Cash Register, an idiot could see that this was a talented fanatic. Very favorably located, and that, therefore, the investment decision was easy. If I were teaching finance, I would collect a hundred cases like that. And that's the way I would teach the students.

沃伦·巴菲特那份年报我们有。是 1904 年左右吧,查理?但那真是一份经典报告,因为帕特森不仅告诉你,为什么他的收银机值得人们花上他售价大约 20 倍的价钱去买,他还——(笑)——告诉你,如果你想跟他竞争,那你就是个白痴。这真是经典。

WARREN BUFFETTWe have that annual report. What was that, 1904 or something, Charlie? But it's really a classic report because Patterson not only tells you why his cash register is worth about 20 times what he's selling for to people, but he also — (laughs) — tells you that you're an idiot if you want to go in competition with him. It's a classic.

查理·芒格那简直是一份(听不清)。但任何有脑子的人读完这份报告,都不可能意识不到——(笑)——这家伙绝不会输。

CHARLIE MUNGERIt is just a (inaudible). But no intelligent person can read this report and not realize — (laughs) — that this guy can't lose.

“诺曼·洛克威尔式心境”

"Norman Rockwell frame of mind"

沃伦·巴菲特请 8 区提问。

WARREN BUFFETTArea 8, please.

现场股东下午好。我是罗伯特·罗兰(音),来自英国伦敦。我和妻子整个周末都在奥马哈,这是我们蜜月的第一站,我注意到您相当喜欢收购怀旧资产。请问怀旧算是您的筛选标准之一吗?(巴菲特笑)美国还有这样的资产可买吗?如果没有,我建议您来英国,我们那儿净卖这些东西。(笑声)

AUDIENCE MEMBERGood afternoon. My name is Robert Rowland (PH) from London, England. I've been in Omaha all weekend with my wife on the first leg of my honeymoon, and I've noticed you're quite a buyer of nostalgic assets. Can I ask whether nostalgia is one of your filters? (Buffett laughs) Are there any assets like that left in the U.S. to buy? And if not, can I suggest you come to the U.K. where all we do is sell them? (Laughter)

沃伦·巴菲特呃,我可不想打扰你的蜜月。(笑声)但如果你能给我寄一份那边充满怀旧气息的公司名单,没准会合我们的胃口。因为查理和我行事,往往带着一种诺曼·洛克威尔式的心境。确实如此,我们喜欢的那类公司,往往自带一种充满家的感觉、诺曼·洛克威尔笔下《周六晚邮报》封面那种特质。它们有自己的性格。而且我认为,通常人们加入这类公司时,是想在那里度过余生,而不是把它当作简历上的一笔点缀。世上的确有这类企业。你瞧瞧我们过去三四年里收购的公司,这些企业和创建它们的人,都有真正的性格。正因如此,创建者们才会留下来,并对自己如何正确经营抱有极强的信念,哪怕这对他们个人来说再无任何经济利益。所以——要是你手头有英国这类公司的名单,而且蜜月度完后还有力气的话,给我来封信。(笑声)

WARREN BUFFETTWell, I don't want to interrupt your honeymoon. (Laughter) But if you'd send me a list of those companies over there that are long on nostalgia, that might be to our liking. Because Charlie and I tend to operate from sort of a Norman Rockwell frame of mind. And it is true that the kind of companies we like sort of do have a homey, Norman Rockwell, Saturday Evening Post-type character to them there. They have character. And they're the kind of companies, I think, frequently, that people, when they join them, expect to spend the rest of their lives there rather than look at it as something to stick on their resume. And there are businesses like that. If you look at the businesses that we've bought in the last three or four years, there is real character to the businesses and to the people that build them. And that's why the people that build them stay on and feel very strongly about running them correctly, even though they have no financial consequence to themselves whatsoever, so — If you've got a list of those in England and you still have any strength left after your honeymoon, drop me a line. (Laughter)

A 股与 B 股是几乎等同的投资选择

A and B shares are nearly equivalent investment choices

沃伦·巴菲特请 9 区提问。

WARREN BUFFETTZone 9, please.

现场股东下午好。我是来自奥马哈西北高中金融学院的约书亚·安德鲁斯(音)。

AUDIENCE MEMBERGood afternoon. Joshua Andrews (PH) from Omaha Northwest High School, Academy of Finance.

沃伦·巴菲特好。

WARREN BUFFETTGood.

现场股东我代表金融学院,感谢您提供的门票。今天我们在座的一共有 33 人。

AUDIENCE MEMBERAnd on behalf of the Academy of Finance, we want to thank you for the tickets. There's 33 of us in attendance today.

沃伦·巴菲特太棒了。(掌声)

WARREN BUFFETTTerrific. (Applause)

现场股东我们有机会参加了一项全国性的比赛,“投资挑战赛”。股票列表里出现了 BRK A 和 BRK B。您能讲讲这两只股票的区别吗?

AUDIENCE MEMBERWe had the opportunity to play a national game, the Investment Challenge. And on the list of the stocks there were BRK A and BRK B. Can you explain what the difference of the two stocks are?

沃伦·巴菲特好,伯克希尔 A 股和 B 股的区别很简单:A 股可以随时按 1 股 A 股换 30 股 B 股的比例转换为 B 股。B 股不能转换为 A 股,所以转换是单向的。B 股的经济价值正好是 A 股的 1/30。所以,无论何时 A 股获得任何形式的股息、清算所得或并购对价之类的收益,A 股每拿到 30 美元,B 股就拿到 1 美元。两者有两个区别:一是按比例计算,B 股的投票权较少;二是 B 股不参与伯克希尔运作的指定捐赠计划,只因为该计划的管理会非常非常困难。我们在发行 B 股时就指出了这两点区别。B 股的价格绝不应超过 A 股价格的 1/30。一旦略微高出,就会出现套利,大家会买入 A 股并转换成 B 股,再卖出 B 股。偶尔 B 股也可能相对 A 股有微小折价,因为它不能反向转换。但我认为,实际操作中,你可以把 A 股和 B 股视为几乎等同的投资选择。这点差异算不上什么。查理?

WARREN BUFFETTYeah, the difference between the Berkshire A and B is simply that an A can be converted to a B at any time in the ratio of one A into 30 Bs. The B cannot be converted into the A, so it's a one-way street on conversion. The economic value of the B is exactly 1/30th that of the A. So anytime the A ever gets any money of any kind from dividends, or liquidation, or a merger, or something of the sort, for every $30 that you get on the A you're going to get $1 on the B. The two differences are that there is less voting power, proportionately, in the B. And the B does not participate in a designated-contributions program that Berkshire runs, simply because that would be very, very hard to administer. And when we issued the B we pointed out those two differences. The B should never sell for more than 1/30th of the price of the A. When it sells just a tiny bit above that then arbitrage settles in as people buy the A and convert it to B, and sell the B. Occasionally the B may be at a slight discount to the A because it's not convertible the other way. But I think as a practical matter you can treat the A and B as very equivalent investment choices. There's not enough difference to make it significant. Charlie?

查理·芒格没什么要补充的了。

CHARLIE MUNGERNothing further.

青少年如何为未来做准备

How teenagers can prepare for the future

沃伦·巴菲特好的。请 10 区发言。

WARREN BUFFETTOK. Area 10, please.

现场股东我叫希娜·赵(音),来自金融学院。作为青少年,您会给我们什么建议,让我们为未来做好准备,并取得像您一样的成功?(笑声)

AUDIENCE MEMBERMy name is Sheena Cho (PH) from the Academy of Finance. What recommendations would you give us as teenagers to prepare for our future and become as successful as you? (Laughter)

沃伦·巴菲特嗯,如果你对商业感兴趣,我确实认为你应该在 20 岁出头之前尽可能多地学习会计。会计是商业的语言。但这并不意味着它是一种完美的语言,所以你必须了解这种语言的局限性,以及它的方方面面。所以我建议你学习会计。我还建议你——在兼职或其他方面——去多家企业工作。没有什么比亲眼看到企业如何运作更能帮你建立未来对企业的判断力了。你知道,当你明白了什么事情竞争非常激烈,什么事情竞争不那么激烈,以及为什么会这样,所有这些都会充实你的知识。所以我会大量阅读。如果你对投资感兴趣,我会——第一,我会修会计课程。我会大量阅读投资方面的书籍,并尽可能多地积累商业经验。我会和做生意的人谈论生意,问问他们认为是什么让他们的企业运转起来,或者他们在哪里遇到了问题,原因是什么。我就是觉得,你应当在任何可能的场合去吸收这些知识。如果这能点燃你的热情,你就能做好。我的意思是,你知道,不同的人会被不同的活动所吸引。但如果你对商业感兴趣,我猜你会做得相当不错。而如果你理解商业,你就能理解投资。投资只不过是资本配置方面的商业决策。祝你好运。查理?

WARREN BUFFETTWell, if you're interested in business, I definitely think you ought to learn all the accounting you can by the time you're in your early 20s. Accounting is the language of business. Now, that doesn't mean it's a perfect language, so you have to know the limitations of that language, as well as all aspects of it. So I would advise you to learn accounting. And I would advise you to be — in terms of part-time employment or anything else, work at a number of businesses. There's nothing like seeing how business operates to build your judgment in the future about businesses. You know, when you understand what kind of things are very competitive, and what kind of things are less competitive, and why that works that way, all of that adds to your knowledge. So I would do a lot of reading. If you're interested in investments, I would — A, I would take the accounting courses. I'd do a lot of reading about investments and I would get as much business experience. I would talk business with people that are in business to find out what they think makes their operation tick, or where they have problems and why. I just think you just kind of sop it up every place that you can. And if it turns you on, you'll do well in it. I mean, I think that, you know, certain activities grab different people. But if business is of interest to you, my guess is you'll do well. And if you understand business you understand investments. Investments are simply business decisions in terms of capital allocation. I wish you well on it. Charlie?

查理·芒格是的,还有一件小事:年复一年地让你的支出低于收入。

CHARLIE MUNGERYeah, there's also the little matter of underspending your income year after year after year.

沃伦·巴菲特这点我们倒已经炉火纯青了。(笑声)

WARREN BUFFETTWhich we have mastered. (Laughter)

查理·芒格是的。只要坚持不懈,这招确实管用。

CHARLIE MUNGERYes. That really works if you keep at it.

沃伦·巴菲特是的,我的意思是,查理和我都——查理很早就开始接二连三地生孩子了,所以——而且他当律师那会儿,这行当时还没什么大钱可赚。但我——你踏入社会、开始养家糊口之前攒下的每一块钱,大概——任何一块钱——日后都可能值 10 块钱,就因为你当时能把它存下来。攒钱要趁年轻,你再也不会有比没成家时更好的攒钱时机了。因为一旦成家,不管你是否愿意,各种开销都会随之而来。所以我——你知道,先为自己攒钱,把钱存到一边。我在这方面很走运,我不用自己负担大学学费。如果要我自己付钱,我可能就不会去上大学了。但你知道,我十几岁时赚的每一分钱都存了下来,这些钱后来放大了不少。相比之下,我刚开始卖证券那会儿赚的钱——我是说,那时候赚的钱有相当大一部分要用来养家。所以,早点开始攒钱。它在很大程度上只是个习惯问题,而这可是个极好的习惯。

WARREN BUFFETTYeah, I mean, Charlie and I both — Charlie started having children at a rapid rate, so — and he was lawyer when there was not big money in then. But, I was — any money you save before you get out and start having a family is probably — any dollar — is probably worth $10 later on simply because you can save it. The time to save is young, and you'll never have a better time to save than really, free formation of a family. Because the expenditures come along then whether you like them or not. So I — You know, work for yourself first and put the money aside. I was lucky that way, I didn't have to pay for my own college. Probably wouldn't have gone to college if I'd had to pay for it. But I, you know, I was able to save everything I made in my teens and those dollars got magnified quite a bit. Whereas the money I — when I started first selling securities, I mean, the money I made then was taken up by family needs to quite an extent. So start saving early. A lot of it's habit anyway, so it's a great habit to have.

“我们并不排斥海外投资”

"We are not reluctant to invest abroad"

沃伦·巴菲特好的,请 1 区发言。

WARREN BUFFETTOK, zone 1, please.

托妮我是来自纽约市的托妮·奥斯尼特(音),接着伦敦那位提问者的问题。鉴于当前投资机会匮乏,你们会考虑投资那些管理良好、我们能理解且正在增长的非美国公司吗?

TONII'm Toni Ausnit (PH) from New York City, following up on the questioner from London. In light of the current dearth of investment opportunities, do you see yourselves investing in non-U.S. companies which are well-managed, understandable, and growing?

沃伦·巴菲特嗯,如果我们能找到你说的那种公司,且价格有足够吸引力,我们完全愿意买入。所以答案是肯定的。但我们会在全球范围内寻找,在一定程度上并不受美国本土市场状况的影响。眼下,美国市场的估值与大多数主要国家往往都不相上下。所以我们并没有——全球各大市场都经历了一场规模巨大的牛市。所以很不幸——我是说,如果美国市场翻了三倍,而其他市场保持不变,那我们就很可能在国外找到机会了。我们在国外确实没有发现这样的机会,但我们当然在寻找你提及的那类投资。我们并不排斥去国外投资。而我们——实际上,我们全部三大重仓股——美国运通、吉列和可口可乐——我们在这上面持有约 250 亿美元市值——这三家公司都有庞大的海外业务。其中,可口可乐和吉列的绝大部分利润来自海外。所以我们对海外很感兴趣,而且许多海外地区比这里有更好的增长机会。但放眼全球,我们并没有发现便宜货。查理?

WARREN BUFFETTWell, if we find such companies as you describe at a price that's half attractive we're perfectly willing to buy them. So the answer to that is yes. But we would be looking, to an extent, worldwide irrespective of market conditions in the United States. Now, market valuations in this country tend to be fairly well-matched in most of the major countries. So we don't — there's been a bull market all over the world in a huge way in the bigger markets. And so unfortunately — I mean, it would of been nice for us if the U.S. market had tripled and other markets had stayed the same, and then we would be very likely to be finding things abroad. We're not finding them abroad, but we're certainly looking for the kind of thing you're talking about. We are not reluctant to invest abroad. And our two — well, all three of our largest holdings — American Express, Gillette, and Coke — and we're talking about $25 billion of market value there that we have — all three of those have major businesses abroad. And in the case of Coke and Gillette, it's a majority of their earnings from abroad. So we're interested and there's better growth opportunities in many areas abroad than here. But we're not finding bargains as we look around the world. Charlie?

查理·芒格没什么要补充的了。

CHARLIE MUNGERNothing more.

因慈善捐赠而出售股票,并不会压低股价

Philanthropy share sales won't hurt stock price

沃伦·巴菲特好的。请 2 区发言。

WARREN BUFFETTOK. Area two.

现场股东我叫亨利·艾伦(音),来自纽约州马马罗内克。我的问题有点敏感,与我家人和继承人有关,而不是我本人,因为我比两位先生年长好几十岁。你们对继任和遗产规划一直非常坦诚,但那些巨额慈善捐赠的受赠方,要怎样在不造成股价不当下跌的情况下,获得他们所需的流动性来使用这些资金呢?

AUDIENCE MEMBERMy name is Henry Allen (PH), Mamaroneck, New York. Question I have is a little delicate, relates to my family and heirs rather than myself, because I'm a couple of decades older than you gentlemen. You've been very candid about the succession and the estate planning, but how will the recipients of huge grants — charitable grants — get the liquidity they need without — to use the money without unduly driving the stock down?

沃伦·巴菲特嗯,我不认为供求关系,在具体——你知道,就算说伯克希尔的流通量增加了 3% 吧,我也不觉得那会有什么大影响。关键是企业前景。如果我的慈善基金现在就开始运作,它每年必须捐出基金会价值的 5%。而如果伯克希尔不派股息,那就意味着它每年得卖掉 5% 的持股。我不认为伯克希尔的价格会因为多了一个卖家——比如这次是伯克希尔市值的 2%——就发生实质性变化。如果真有变化,那可能本来就不是合理价。我的意思是,每年应该有一定量的交易,能在不实质性影响股价的情况下进行,否则股价就是被一些不自然的原因撑住的。所以我不担心这个。我们有个股东大概一年半前去世了,他持有公司 0.75% 的股份。这些股票大概用了六周左右卖掉,当时套现了大约 2.5 亿美元。我不担心这个。我担心的是——我是说,我并不担心——但关键因素是这些企业的前景如何?如果企业值钱——纽约证券交易所里大把非常好的公司,每年换手率有 30% 到 40%。如果伯克希尔每年的换手率从现在的 3% 变成 10%,股价也不该有天壤之别。查理?

WARREN BUFFETTWell, I don't think that supply and demand, in terms of specific — you know, let's just say that 3 percent of Berkshire were to be added to the supply, anyway. I don't think that makes much difference. What really makes the difference is the prospects of the business. If my charitable foundation were operative today, it would have to sell — it would have to give away 5 percent of the value of the foundation every year. And if Berkshire paid no dividend, that means it would have to sell 5 percent of the holdings per year. I don't think that the price of Berkshire would be materially different if there were a seller of — that would be, in this case, 2 percent of Berkshire's capitalization — I don't think it would be materially different. If it is, it probably should be different. I mean, there should be a reasonable amount of trading that can take place annually without affecting the price of the stock materially or the price of the stock is being propped for sort of unnatural reasons. So I wouldn't really worry about that. We had one shareholder die about a year, year and a half ago, that had 3/4 of 1 percent of the company, for example. It was sold in, I don't know, six weeks or thereabouts, and they raised, at that time, $250 million or thereabouts from the sale. I am not worried about that. I'm worried about — I mean, I don't worry — but the key factor is what are the prospects of the businesses? If the businesses are worth money — there are all kinds of companies on the New York Stock Exchange who are perfectly decent businesses where 30 or 40 percent of the stock turns over a year. And Berkshire's price should not be way different if 10 percent trades a year as opposed to the present 3 percent. Charlie?

查理·芒格我同意。我觉得如果巴菲特基金现在每年卖出 5% 的持股,根本不会有任何问题。

CHARLIE MUNGERI agree with that. I don't think there'd be any problem at all at the present time if the Buffett Foundation were selling 5 percent of its holdings every year.

沃伦·巴菲特可能就是每周卖 500 股之类的。但如果像我们这种市值的公司,每周 500 股 A 股都没有需求,那当时的股价八成是被人为扭曲了。

WARREN BUFFETTCould be 500 shares a week or something like that. But if there isn't demand for 500 shares a week of A on a company with our capitalization, then the price probably is artificially wrong at that time.

查理·芒格但我和苏西刚吃过午饭,我看她不像是快要寿终正寝的样子。(笑声)

CHARLIE MUNGERBut I just had lunch with Susie and it doesn't look to me like she's in any imminent danger of mortality. (Laughter)

沃伦·巴菲特不是,对,这事——等我们俩中剩下的那个去世,遗产清算之类的,才会发生作用。所以我觉得——我当然希望,而且我确实觉得,那还远得很。

WARREN BUFFETTNo. Yeah, it will — it will come into play when the survivor of the two of us dies and when the estate gets cleaned up and everything else. So I think — I certainly hope and I think it's quite a ways away.

查理·芒格你们这些人有更重要的事情要操心。(笑声和掌声)

CHARLIE MUNGERYou people have more important things to worry about. (Laughter and applause)

巴菲特最推崇的投资哲学书

Buffett's favorite book on his philosophy

沃伦·巴菲特请 3 区提问。

WARREN BUFFETTZone 3, please.

现场股东我叫吉姆·霍华德,来自印第安纳州锡拉丘兹。我的问题是,玛丽·巴菲特写的《巴菲特法则》这本书,在所有重要方面,是否准确呈现了你评估企业是否值得买入时用的计算方法?还是说这位女士只是写了一本书?

AUDIENCE MEMBERMy name is Jim Howard (PH). I'm from Syracuse, Indiana. My question is, does the book "Buffettology" by Mary Buffett present fairly, in all material respects, the calculations you use in evaluating a business for purchase, or did the lady just write a book?

沃伦·巴菲特嗯,这本书有两个作者。不过我会说——不,我会说在总体方向上,它触及了投资理念。但我不会说——这不是我自己会写的书,精确点说,我也没有要跟它过不去。我其实觉得,读伯克希尔的年报,你应该能得到更多——我认为你从年报里得到的理念比任何其他方式都多。我觉得拉里·坎宁安,就是那个在叶史瓦大学卡多佐法学院举办研讨会的人,他做得最好,实际上是把伯克希尔历年写过的各种东西重新整理,算是把我们理念归纳得最系统的一本。所以他——

WARREN BUFFETTWell, it was written by two authors. But I would say that — no, I would say that in a general way, it gets at the investment philosophy. But I wouldn't say that — it's not the book I would've written, precisely, but I have no quarrel with it, either. I actually think by reading Berkshire's reports, you should be able to get more — I would think you'd get more of our philosophy than in any other manner. I think Larry Cunningham, the fellow who held the symposium at the Cardozo School at Yeshiva, did the best job, actually, of sort of reconstructing the various things that have been written at Berkshire into sort of the best-organized presentation of our philosophy. So and he —

查理·芒格他就在这儿卖那本书。很实用的——

CHARLIE MUNGERAnd he's selling it right here. It's a very practical —

沃伦·巴菲特对,他昨天在波仙门外面的商场里摆摊。拉里做得非常好。你知道,这件事跟我无关,但我真的觉得他按主题来组织——就是说,把我这些年每年写的东西,还有查理写的东西,都整理得相当不错。所以如果让我选一本读,那可能就是这本。

WARREN BUFFETTYeah, he had it at Borsheims — in the mall outside Borsheims yesterday. And Larry did a very good job. You know, I had nothing to do with it, but I think that that — I really think he's done a first-class job of sort of organizing by topic, I mean, all these things that I've sort of written annually and Charlie's written over time. So that would be — that would probably be my — if I were picking one thing to read, that would probably be the one.

60 年代卖掉迪士尼是“巨大的错误”

Disney sale in the '60s was a "huge mistake"

沃伦·巴菲特好,请 4 区提问。

WARREN BUFFETTOK, zone 4, please.

现场股东我叫莱(听不清),来自加州洛杉矶。首先我想感谢你邀请了鲍勃·哈曼。这真是天才之举。我去波仙购物的时候,我先生有人陪着,很开心。(笑声)

AUDIENCE MEMBERMy name is Leigh (inaudible). I'm from Los Angeles, California. And I want to begin by thanking you for having Bob Hamman. It was a stroke of genius. I could shop at Borsheims and my husband was entertained while I did so. (Laughter)

沃伦·巴菲特嗯,鲍勃不仅是最顶尖的桥牌选手,也是个很有趣的人。我们——

WARREN BUFFETTWell, Bob is not only the best bridge player around but he is an entertaining guy, too. We —

现场股东他太棒了。

AUDIENCE MEMBERHe's great.

沃伦·巴菲特对,他确实很棒。我同意。

WARREN BUFFETTYeah, he is great. I agree with you.

现场股东我的问题是。你以前买过迪士尼,后来又卖掉了。我记得你 70 年代还买过广告公司——

AUDIENCE MEMBERMy question. You owned Disney once before and sold it. You also owned advertising companies in the '70s, I believe —

沃伦·巴菲特对。

WARREN BUFFETTRight.

现场股东——后来也都卖掉了。你能不能跟我们讲讲当时为什么卖掉,背后的思路是什么?

AUDIENCE MEMBER— and you sold them. Could we have some insight into your thinking as to why you sold them?

沃伦·巴菲特我不确定我想不想讲那些思路。(笑)好吧,先从一件事说起:我 11 岁的时候,以 38 美元买了一些城市服务公司优先股,后来涨到 200 美元,但我在 40 美元就卖掉了——(笑声)——只赚了每股 2 美元的利润。所以我——我们卖掉的每一样东西,后来都涨了,但其中有些后来的涨幅更让人心痛。60 年代卖掉迪士尼无疑是个巨大的错误。我当时根本就不该卖,连“持有”都不用提,应该继续买进——这种事发生过很多次了。我的意思是,我们认为我们卖掉的任何东西以后都会涨,因为我们持有的是好企业,我们卖掉可能是因为需要用钱去买别的东西,但我们仍然认为它们是好的企业,而且我们认为好企业随着时间的推移会越来越值钱。所以我过去卖掉的所有东西,几乎我能想到的每一件,后来都以高得多的价格——卖出了高得多的价钱。我预计这种情况还会继续。这倒不是什么令人痛苦的事。但我必须说,卖掉迪士尼是一个错误;实际上,那几家广告公司自我们卖掉之后也表现很好。不过,卖出的钱可能有一部分后来投到了可口可乐之类的东西上,所以我并不为此纠结。坦率地说,如果我是在最高点出清了一堆东西,我反而会担心,因为那说明我实际上是在用“博傻”型的投资方法,而我不认为这种方法能长期成功。我认为最成功的投资者,如果他们要卖的话,卖掉的往往会是那些后来涨得高得多的东西,因为这意味着他们一路都在买入好企业。查理?

WARREN BUFFETTI'm not sure I want to give you any insight into that thinking. (Laughs) Well, we'll start off with the fact that when I was 11, I bought some Cities Service preferred at 38 and it went to 200, but I sold at 40, so — (laughter) — grabbing my $2 a share of profit. So I — everything we've ever sold has gone up subsequently, but some of them have gone up more painfully, subsequently, than others. And certainly the Disney sale in the '60s was a huge mistake. I should have been buying, forget about holding, and — That's happened many times. I mean, we think that anything we sell should go up subsequently, because we own good businesses and we may sell them because we need money for something else, but we still think they're good businesses, and we think good businesses are going to be worth more over time. So everything I sold in the past, virtually that I can think of, has gone on to sell at a lot more — for a lot more money. And I would expect that would continue to be the case. That's not a source of distress. But I must say that selling the Disney was a mistake, and actually the ad agencies had done very well since we sold them, too. Now, maybe some of that money went into Coca-Cola or something else, so I don't worry about that. I would worry, frankly, if I sold a bunch of things right at the top, because that would indicate that, in effect, I was practicing the bigger fool-type approach to investing, and I don't think that can be practiced successfully over time. I think the most successful investors, if they sell at all, will be selling things that end up going a lot higher, because it means that they've been buying into good businesses as they've gone along. Charlie?

查理·芒格嗯,我很高兴这位提问者带来了几分谦虚,因为时常提醒自己犯过的错误确实很有用。(笑声)我觉得我们在这方面做得相当好。我的意思是,我们会在心里反复审视自己的错误。这是一个非常好的思维习惯。沃伦能告诉你他每股卖了多少钱,精确到美分,然后再跟现在的价格比。他其实真的很心疼。(笑声)

CHARLIE MUNGERWell, I'm glad that the questioner brought this touch of humility, because it is really useful to be reminded of your errors. (Laughter) And I think we're pretty good at that. I mean, we kind of mentally rub our own noses in our own mistakes. And that is a very good mental habit. Warren can tell you the exact number of cents per shares that he sold at and compare it with the current price. It actually hurts him. (Laughter)

沃伦·巴菲特其实不心疼。(笑)事实是,你知道,因为你会一直往前走。但回头审视每件事,做一些复盘,是有教益的——只要你别陷进去就好。每一次收购决策,诸如此类的事,都应该做复盘。如今大多数公司不喜欢对自己的资本支出做复盘。这些年来,我当过很多家公司的董事,他们通常不会花很多时间做复盘。他们会花很多时间告诉你这些收购或资本支出会有多好,但未必愿意那么仔细地审视最终的结果。

WARREN BUFFETTIt actually doesn't hurt. (Laughs) The truth is, you know, because, you know, you just keep on doing things. But it is instructive to look at — to do postmortems on everything and say — as long as you don't get carried away with it. But every acquisition decision, that kind of thing, you know, there should be postmortems. Now, most companies don't like to do postmortems on their capital expenditures. I've been a director of a lot of companies over the years and they've usually not spent a lot of time on the postmortems. They spend a lot of time on telling you how wonderful the acquisitions are going to be, or the capital expenditures, but they don't like to look so hard, necessarily, at the results.

查理·芒格想想看,如果董事会开会时大家坐下来,“接下来我们花三个小时,把我们所犯过的所有愚蠢错误、把我们的所有损失都彻查一遍”,那将会是多么令人耳目一新的景象。

CHARLIE MUNGERThink of how refreshing a board of directors meeting would be if they sat down, "And now we'll spend three hours examining all our stupid blunders and how much we've blown."

沃伦·巴菲特然后紧接着再开薪酬委员会。(笑声)这种事可不会发生。(笑声)

WARREN BUFFETTAnd then after that the compensation committee will meet. Now — (laughter) — that's not going to happen. (Laughter)

查理·芒格没错。

CHARLIE MUNGERRight.

菲尔·卡雷特是巴菲特的偶像之一

Phil Carret is one of Buffett's heroes

沃伦·巴菲特好,请 5 区提问。

WARREN BUFFETTOK. Area 5, please.

现场股东我叫凯勒,哈佩尔·凯勒,来自俄勒冈州波特兰。我有两个问题,其中一个是个人问题。显然,今天现场来了很多人。我想知道,投资界名副其实的元老级人物,菲尔·卡雷特,今天是否也在座——

AUDIENCE MEMBERMy name is Keller, Harpel Keller, from Portland, Oregon. Two questions, one of a personal nature. Obviously there are many, many people here today. And I wonder if one of the true patriarchs of the investment business is here today, Phil Carret —

沃伦·巴菲特嗯,我来回答——

WARREN BUFFETTWell, I'll answer —

现场股东——他的很多朋友和仰慕者都希望他身体健康。

AUDIENCE MEMBERMany of his friends and admirers would wish him well.

沃伦·巴菲特菲尔,直到一周前还说今天会来。菲尔 101 岁了,1924 年写过一本关于投资的书,我认识菲尔大概 46 或 47 年了。菲尔这些年每年都来参加股东大会,今天本来也会在,但大概五六天前摔断了髋骨。不过他带了个口信,说他明年一定来。(笑声)他肯定会来的。(掌声)

WARREN BUFFETTPhil, up till a week ago was going to be here today. Phil is 101, wrote a book on investments in 1924, and I've known Phil for about 46 or '7 years. And Phil has made all the meetings for a number of years, would be here today, and he broke a hip about five or six days ago. But he sent a message that he will definitely be here next year. (Laughter) And he will be, too. (Applause)

沃伦·巴菲特菲尔是我的偶像。请继续。

WARREN BUFFETTPhil is a hero of mine. Go ahead.

冷战结束不是投资考虑因素

End of Cold War isn't an investing factor

现场股东第二个问题,关于本杰明·格雷厄姆。他随着几十年过去改变了自己的估值标准。当他无法再以低于净流动资产的价格买入股票时,他调整了标准,因为环境变了。如今,世界跟 1989 年苏联解体时相比,似乎已大不相同。连他们也在跌跌撞撞地走向自由企业体制。俄罗斯黑手党就是这种趋势的扭曲体现。现在全世界只有一个超级大国,那就是美国,我们必须万分感激那些让我们走上自由企业道路的人。如今,自由企业体制已经冲出牢笼,再也回不去了。它似乎正在全球扩张和加速。随着世界贸易由此扩张,这是否会导致衡量投资的历史标准被重新评估?

AUDIENCE MEMBERSecond question. Has to do with Ben Graham. And he changed his valuation standards as the decades progressed. When he couldn't buy stocks below a net-net, he changed his standards because the environment changed. Now, the world today seems to be a much different place than in 1989 when the U.S.S.R. collapsed. Even they are stumbling toward the free enterprise system. The Russian mafia is a perverse illustration of that. Now there is only one superpower in the world, the U.S.A., and we must be extremely grateful for the men who put us on the track to the free enterprise system. Now, the free enterprise system is out of the bottle, it's not going to get back in. It seems to be expanding and accelerating around the world. With the resulting expansion of world trade, may that lead to a reevaluation of historical measures for measuring investments?

沃伦·巴菲特嗯,我的回答是,我对此表示怀疑,但你知道,我也不确定。不过我不认为冷战结束会成为我评估企业时要考虑的因素。世界上发生的各种事件很多,它们的影响很难量化,随着时间的推移,很难在复杂的经济方程中分离出单一变量。所以,关于十年后的世界会怎样运转,或者企业净资产收益率会是多少,你知道,我不知道所有会影响它的变量。显然,现在人们对这些收益率——或者说类似水平的收益率——会持续下去,感到非常乐观。但我不认为——我不会根据冷战结束或世界上任何政治经济发展来做这样的预测。我不懂如何预测美国企业未来的盈利。当我回顾过去所有重大历史事件时,没有哪件事能给我多少线索,告诉我哪些事件会标志着美国企业盈利能力发生重大变化。查理?

WARREN BUFFETTWell, my answer to that would be that I doubt it, but I, you know, I also don't know. But I don't think that the end of the Cold War is something that I would factor into my evaluation of businesses. There are all kinds of events that happened, and their impact, in terms of being quantified, very difficult to figure over time, very difficult to isolate any single variable in a complex economic equation. So in terms of how the world was going to work ten years from now, or the returns are going to be on equity in business, you know, I don't know what will be all the variables that impact on that. And obviously, right now people are very bullish about the fact that those returns — or something like those returns — will continue. But I don't — I would not rely in making such a projection on the fact that the Cold War has ended or really any political or economic development around the world. I don't know how to predict future earnings of American business. And when I look at all of the great historic events of the past, nothing there gives me much in the way of a clue as to which ones would signal major changes in profitability of American business. Charlie?

查理·芒格嗯,我认为你提出了一个很有趣的问题。如果世界其他地区变得更加繁荣——如果他们采纳自由企业体制,就会如此——那么哪些投资最可能受益?我认为可口可乐和吉列这类公司,很可能从如今第三世界国家的大幅繁荣中受益。但我不太确定其他许多企业是否也是如此。

CHARLIE MUNGERWell, I think you raise one very interesting question. If the rest of the world becomes very much more prosperous, as it will if it adopts the free enterprise system, which investments are likely to do best? I would argue that the Cokes and Gillettes and so on are likely to be helped by a great increase in prosperity in what is now the Third World. And I'm not so sure that's true of a lot of other businesses.

沃伦·巴菲特是的,我们喜欢自己拥有的国际业务。正如我所说,我们的三大重仓股都有重要的国际业务,实际上,从整体看,它们在国际业务上占据主导地位。我毫不怀疑,可口可乐在海外的增长速度会快于美国,吉列也一样,美国运通可能也是如此。这一点已经包含在我们对这些企业的评估中了。但我在 1989 年之前就有这种感觉了。我的意思是,很难预判球在全球范围内的大致弹跳方向。但拥有像吉列或可口可乐这样的产品是一个加分项,这些产品已经证明它们在全球范围极具传播力,人们渴望这些产品,而且没有人能在各自领域比这两家公司做得更好。它们卖的又是便宜的产品,所以这一切都对我们有利。但至于股票的整体价格或美国企业未来的整体盈利能力,这对我帮助不大。查理,还有什么要补充的吗?

WARREN BUFFETTYeah, we like the international businesses we have. And as I say, our three top holdings all have a major international aspect to them, and really, in aggregate, a dominant international aspect to them. And there's no question in my mind that a Coke will grow faster outside of the United States than in the United States, and the same is true of Gillette, maybe the same is true of American Express. So that's built into what we — our evaluation of those businesses. But I felt that way before 1989, too. I mean, it's very hard to evaluate how the ball is going to bounce, generally, around the world. But it is a plus to have products such as Gillette has or Coke has, that have demonstrated the fact that they travel extraordinarily well around the world, the people crave those products, and that they're going to — no one's going to find a way to do it better than those two companies in their respective fields. And they sell an inexpensive product, so all of that's going for us. But in terms of how stocks generally sell or the profitability of American business generally is in the future, it doesn't help me much. Charlie, any more on that?

查理·芒格没有了。

CHARLIE MUNGERNo more.

沃伦·巴菲特好的。

WARREN BUFFETTOK.

子公司经理从不被事后质疑

Subsidiary managers are never second-guessed

沃伦·巴菲特请 6 区提问。

WARREN BUFFETTArea 6.

现场股东你好,我叫巴特利·科恩(音译)。我只想感谢你们让我度过了愉快的周末。我的问题是,在你们收购冰雪皇后后,我听说他们把可口可乐放进了所有门店,但昨天我去内布拉斯加家具城时,他们说他们不收美国运通卡。我的问题是——(人群喧哗)——我的问题是,您是否鼓励子公司和你们持股的公司互相使用对方的产品,还是把决定权留给子公司管理层?

AUDIENCE MEMBERHi. My name is Bartley Cohen (PH). I just want to thank you for a great weekend. And my question is, after you bought Dairy Queen I heard they put Coca-Cola into all the stores, but yesterday when I went to the Nebraska Furniture Mart they said they don't take American Express. And my question is — (crowd noise) — my question is, do you encourage the subsidiaries and the companies that you have stock to use each other's products, or do you leave it up to the management of the subsidiary?

沃伦·巴菲特嗯,这是个好问题。它也说明了伯克希尔的经营方式。我们告诉每家子公司,按照他们认为对自己经营最有利的方式去运营。比如,波仙珠宝收美国运通卡,喜诗糖果也收,但家具城就不收。其他领域也会有类似情况。如果美国运通的哈维·戈卢布——他为我们做得极其出色——他想跟我们的任何一家子公司负责人谈谈,或者让他的代表去谈,你知道,我们完全支持。但我们绝不会告诉子公司经理该选择哪个供应商或做类似的事。一旦我们开始在这种事情上为经理们做决策,我们就成了运营的责任方,他们就不再对运营负责了。他们对自己的运营负责,这意味着他们自己做决定。他们应该做对自己子公司最有利的事,任何想跟他们做生意的公司都必须证明为什么这对他们最有利。这就是伯克希尔的做事方式。我认为总体而言,我们的经理喜欢这样。他们不会被事后质疑,也没人能越级指挥。我经常收到人们的来信,想绕过我们子公司的经理,要我们指定用这家或那家广告公司之类的。这在伯克希尔行不通。他们得跟子公司经理打交道,绕不过去的。查理?(掌声)

WARREN BUFFETTWell, that's a good question. And it does tell you something about the Berkshire method of operation. We tell each subsidiary to run their business in the way that they think is best for their operation. Borsheims takes American Express, See's takes American Express, the Furniture Mart doesn't, for example. But that'll be true in other areas, too. If Harvey Golub at American Express — who has absolutely done a sensational job for us — if he wants to talk with — or have his representatives talk — with anybody at any of our operations, you know, we're all for that happening. But we will never tell a subsidiary manager which vendor to patronize or anything of that sort. Once we start making decisions for our managers in that respect then we become responsible for the operation, and they are no longer responsible for the operation. They are responsible for their operations, and that means they get to call the decisions. And they should do what is best for their subsidiary, and it's up to any other company that wants to do business with them to prove why that is best for them. That's the Berkshire approach to things. And I think on balance, our managers like it that way. So they're not getting second-guessed and somebody can't go over their head. I get letters all the time from people who are trying to jump over the heads of our managers, and they want us to say this advertising agency should be used or that, and that sort of thing. It doesn't work at Berkshire. They deal with the managers of the businesses and they're not going to get around them. Charlie? (Applause)

查理·芒格我喜欢你的回答。这给了沃伦很多时间在总部读年报。(笑声)

CHARLIE MUNGERI love your answer. It gives Warren lots of time to read annual reports at headquarters. (Laughter)

巴菲特嗅到烟草公司和解协议中的麻烦

Buffett smells trouble for tobacco companies in settlement

沃伦·巴菲特请 7 区提问。

WARREN BUFFETTArea 7.

现场股东你好,我叫史蒂夫·埃里科(Steve Errico,音译),来自纽约。您认为烟草行业和解协议可能会如何发展,您认为它应该如何发展?其次,麦当劳和冰雪皇后(Dairy Queen)是类似的生意。您收购冰雪皇后与卖出麦当劳之间有关联吗?谢谢。

AUDIENCE MEMBERHello, my name is Steve Errico (PH). I'm from New York. What do you think is likely to happen with respect to the tobacco settlement, and what do you think should happen? And secondly, McDonald's and Dairy Queen are similar businesses. Was there a relationship between your acquisition of Dairy Queen and the disposal of McDonald's? Thank you.

沃伦·巴菲特第二个问题,没有关联。它们确实有某些相似之处,但显然也有很多不同。你知道,汉堡王和麦当劳会更相似,或者温迪和麦当劳。但冰雪皇后更像一个利基市场,离那个赛道远不少。烟草协议这件事很有意思,光看它的动态演变就很有趣。因为在劳资谈判中,总有一个老问题:当你作为管理层去谈判,谈判结束时,管理层一方受约束,而工会一方基本不受约束,因为工会还要就协议进行表决。现实就是如此。我是说,你没法绕开这个现实。但处在一个你有约束力而对方没有的谈判位置上,确实不好受。虽然在合同层面,烟草业的情况未必完全如此,但我当时就觉得烟草公司要惹上麻烦——不管你认不认为它们该不该惹上这个麻烦——当它们被约束住,而另一方毫无约束,又有大量政治考量掺和进来,还有很长的时间跨度,我闻到了麻烦的味道。我是说,这在我眼里不像一份能稳住的协议。我不认识任何参与其中的烟草公司高管,不知道他们对自己受约束而对方不受约束的处境纠结了多久。但我可以从劳资谈判的经验告诉你,这不是个好待的位置,也不是什么好战略位置。查理,你怎么看?

WARREN BUFFETTYeah, there's no connection in the second case. They have certain similarities, but there's certainly a lot of differences, too. You know, a Burger King and McDonald's would be much more similar, or a Wendy and McDonald's. But Dairy Queen is much more of a niche and away from that. The tobacco settlement's interesting, just in terms of watching the dynamics of it. Because one of the things in labor negotiations that's always a problem is that when you — as a manager you have a labor negotiation, at the end of the negotiation you as management are committed, and basically the union isn't, because the union is going to have a vote on it. And that's just the way it is. I mean, you can't get away from that. But it is not fun to be in a negotiating position where you're bound and the other side is not bound. And although that wasn't totally contractually necessarily the situation of tobacco area, it smelled like trouble to me for the tobacco companies — whether you feel they should've had that trouble or not — but it smelled like trouble to me when they were bound and you had another side that was not bound in any way, and where there were lots of political considerations, and where there was a lot of time was going to expire. I mean, that did not smell to me like a deal that would stick. And I don't know any of the tobacco executives that were involved in that. I don't know how much they agonized over getting in a position where they were bound and the other party wasn't. But I can tell you from labor negotiations that that's not a pleasant place to be, and it's not a great strategic place to be. Charlie, what do you think of it?

查理·芒格我在这方面没什么特别的专长。

CHARLIE MUNGERI don't feel I've got any great expertise in this situation.

沃伦·巴菲特嗯,我也没有,但我这不是……(笑声)

WARREN BUFFETTWell, neither did I, but I'm — (Laughter)

巴菲特谈遗产:足够做任何事,但不至于啥也不干

Buffett on inheritance: "Enough to do anything, not enough to do nothing"

沃伦·巴菲特好的,8 区请提问。

WARREN BUFFETTOK, zone 8, please.

现场股东你好,我是来自阿拉巴马州伯明翰的杰米·麦克马洪(Jaime McMahon,音译)。我想请巴菲特先生和芒格先生两位多谈谈你们对遗产的看法,以及遗产对继承人可能产生的积极和消极影响,还有作为商界人士、投资者和父母,能做些什么来减轻那些消极影响。

JAIME MCMAHONHello, I'm Jaime McMahon (PH) from Birmingham, Alabama. And I was hoping that, Mr. Buffett and Mr. Munger, y'all would expand a little bit on your ideas of an inheritance, and the positive and negative influences that that can have on your heirs, and what you might be able to do as a businessperson, and an investor, and as a parent to sort of mitigate those negative influences.

沃伦·巴菲特嗯。我引用过——我记得当时是凯·格雷厄姆(Katharine Graham)在引用她父亲的话,那是很多年前了——说的是:“如果你相当富有,大概有这么一条原则不算差:留给子女足够的钱,让他们能做任何事,但不至于多到他们可以啥也不干。”我觉得,如果你说的是并没那么有钱的人,我见过——你知道,从社会角度看,我不会设计一套包含遗产的制度。但考虑到现实情况,我认为对财富层次较低的家庭来说,在这个社会里给子女留遗产完全没问题。不过我很相信精英治理,如果让我来设计一套搭配消费税之类的制度,我很可能会把遗产列为一种消费形式,并施以重税,因为我不认为仅仅因为你碰巧——说白了,投对了子宫——你就有资格过上一种与那些在子宫选择上没这么走运的人截然不同的生活。(笑声)但回到我自己身上,你知道,我遵循的就是“足够让他们能做任何事,但不至于让他们啥也不干”。我认为社会给了我所有这些——我非常幸运,天生适性正好,又生在恰当的历史时期,所以能在这种市场经济里做得很出色。而比尔·盖茨跟我说过,我要是生在几千年前,早就成了某种动物的盘中餐了。(笑声)你知道,我跑得并不快。(笑声)不同时代用得上的禀赋也不一样。我再补充一句,我的天性适性也不适合去打冠军级桥牌、下冠军级国际象棋,也不适合当篮球明星或别的什么。刚好碰巧,在我这个领域,擅长资本配置能带来近乎疯狂的回报。这并不让我比其他人或其他任何事更有价值。它只意味着我很走运。而这种运气,是不是就该让许多代善于子宫选择的人在这世上啥也不干?你知道,我对此有保留。所以我个人对遗产就是这么看的。但查理有个大家庭,他能回答得更好。

WARREN BUFFETTYeah, well, I quoted — I think Kay Graham was quoting her father at the time but — some years back as saying, "If you're quite rich, probably the idea of leaving your children enough so they can do anything, but not enough so they can do nothing, is not a bad formula." I think, if you're talking about people that aren't quite rich, I've seen — you know, socially, I wouldn't have a system that involved inheritances. But recognizing the situation that exists, I think probably at lower levels, that leaving to the children in this society is perfectly OK. But I believe enough in a meritocracy that if I were devising the system with a consumption tax and everything, I would probably make inheritance a form of consumption that would be very heavily taxed, because I don't believe that because you happen to be the — come out of the right womb, essentially, that you are entitled to live an entirely different life than somebody who wasn't quite as lucky, in terms of womb selection. (Laughter) But in my own case, you know, I follow the "enough so they can do anything, but not enough so they can do nothing." I think that society showered all these — I was very lucky, I was wired the right way at the right time in history to do very well in this kind of a market economy. Whereas Bill Gates has told me if I was born some thousands of years ago, I'd been some animal's lunch. (Laughter) You know, I don't run very fast. (Laughter) And there are different assets that are useful at different times. And I'll add, I'm not wired to play championship bridge, or championship chess, or not wired to be a basketball star or anything. It just so happens I'm in an area where it pays off like crazy to be good at capital allocation. And that doesn't make me a more worthwhile human being than anybody else or anything. It just means I was lucky. And should that luck, in effect, enable many generations of people that are good at womb selection to do nothing in this world? You know, I would have some reservations about that. So that's my own feeling on inheritance. But Charlie has a bigger family and he can give you a better answer.

芒格谈遗产:很少有人“被钱毁掉”

Munger on inheritance: Few people are "ruined by money"

查理·芒格嗯,我觉得在资本主义体制下,应该征遗产税,而一旦这笔税被征收并缴纳之后,每个人在遗嘱安排里想怎么做,就由每个人自己决定。我看到很少有人认为是被钱毁掉的。在我见过那些被钱毁掉的人里,很多人就算没有钱也一样会被毁掉。(笑声)而且我认为,能过上法国大革命前贵族那种生活的人,比例永远都极小。总有大把饥渴的人,会从没本事继承遗产的人手里把钱夺走。我认为我们不必担心会出现一整个无能阶级靠着他们不断越滚越大的财富来统治世界。所以,我赞成相当力度的慈善,遗嘱里安排一部分慈善当然也没问题。但我觉得这是个人选择,得由个人自己去做。

CHARLIE MUNGERWell, I feel, in a capitalist system, that there should be an inheritance tax, and that once that's been imposed and paid, what each person wants to do in his own testamentary arrangements is up to that person. I see very few people that I regard as ruined by money. Many of the people that I see ruined who have money would have been ruined without money. (Laughter) And I think the percentage of the people that are going to be living the life of the French aristocracy before the revolution is always going to be very small. And there are plenty of grasping people to take the money away from the incompetents who inherit it. I don't think we have to worry about a whole class of incompetents ruling the world as their money cascades ever higher. So I like a fair amount of charity, and certainly some testamentary charity is OK. But I feel it's an individual choice that people have to make.

沃伦·巴菲特他们在那上面确实可以选择。

WARREN BUFFETTThey get a choice there.

市场不高估需要两个条件

Two conditions needed for a market that's not overvalued

沃伦·巴菲特第 9 个问题。

WARREN BUFFETTNumber 9.

现场股东我叫塞缪尔·黄(Samuel Wong),来自加利福尼亚州尔湾。我有两个问题。第一个问题,您认为当前美国市场是不是高估了?第二个问题,考虑到伯克希尔·哈撒韦今年已经有了一轮不错的上涨,您今天会买伯克希尔·哈撒韦的股票吗?如果会的话,假设我有个 20 岁的孩子,有 15 万美元想投进伯克希尔·哈撒韦,而这笔钱在未来五年内逐步用不到,您会推荐买 A 股还是 B 股,还是两者搭配?谢谢。

AUDIENCE MEMBERMy name is Samuel Wong from Irvine, California. I have two questions. Question number one, do you think the U.S.A. market is overvalued today? And question number two, would you buy Berkshire Hathaway stock today, considering the fact that they've had a nice ride up already this year? And if yes, presuming I have a kid, 20 years old, and he has $150,000 to invest in Berkshire Hathaway, and you won't need the money until five years later, gradually, would you recommend to buy A share or B share, or the combination? Thank you.

沃伦·巴菲特如果你决定买入伯克希尔,我认为买 A 股还是 B 股区别确实不大。但我们不会对人们该不该买卖伯克希尔做任何推荐,从来没做过,也根本不想卷进这种游戏里去。至于高估——市场是否被高估这个问题,总体而言,道理很简单,就像我们去年在年报里说的那样。普通市场在满足两个条件的情况下,就不算被高估——在我们看来——这两个条件是:利率维持在当前水平或附近,或者走低;并且美国企业的盈利能力保持在当前水平——或者接近当前水平,而这个水平几乎前所未有。正如我们指出的,这两个条件是相当重大的“如果”。年报出来后,有很多报道会侧重某一个方面而忽略另一个,但其实就是——他们问“他这话什么意思?”嗯,就是我字面上说的意思。如果两个条件都满足,我认为市场没有被高估。如果其中任何一个条件被以重大方式打破,那我认为市场到头来就是被高估了。我也不知道答案,所以才会用这种措辞来表达。在任何特定时点,向前看并判断什么样的估值水平才合理,都非常困难。你确实知道某些危险信号出现的时候,但如果你对“股票在当前价格没问题”的回答是建立在你得出这类结论的基础上——那么在我们看来,你也必然要得出另一个结论:当前水平的企业盈利很可能得以维持。这是你必须要下的结论。我不认为这件事是明摆着的。

WARREN BUFFETTIf you decide to buy Berkshire, I don't think it really makes much difference whether you buy A or B. But we don't make any recommendations about whether people buy or sell Berkshire. We never have and that's a game we don't want to get into. In terms of — overvalue — the question whether the market's overvalued, generally, it's simply as we said last year here in the annual report. It's not — the general market is not overvalued if two conditions are met, which is — in our view — which is that interest rates remain at or near present levels or go lower or — and that corporate profitability in the U.S. stay at the present — or close to the present — levels, which are virtually unprecedented. Now, those are a couple of big ifs, as we pointed out. A lot of the stories that came out after the annual report would emphasize one aspect or another but it's simply — and they say, "What does he mean by that?" Well, it means exactly what I say. If the two conditions are met, I think it's not overvalued. And if either of the conditions is breached in an important way, I think it will turn out to be overvalued. And I don't know the answer, which is why I put it in the form that I did. It's very tough at any given time to look forward and know what level of valuation is justified. You do know when certain dangerous things appear, and certainly if you're predicating your answer that stocks are OK at these prices — if you come to that conclusion — you have to also come to the conclusion, in our view, that corporate earnings, at present levels, are likely to be maintained. And that's a conclusion you would have to come to. I don't think it's obvious that that's the case.

留存收益上没有精确公式

No exact formula on retaining earnings

沃伦·巴菲特请第 10 区。

WARREN BUFFETTArea 10, please.

现场股东下午好,我叫斯坦利·哈蒙,来自波士顿。您说过,公司只有在每投入 1 美元能创造超过 1 美元市值时,才应该花在那笔资本开支上。我想知道,您怎么判断这一点?是依据 A:历史资本回报率;B:对公司竞争地位的定性判断;C:对资本回报率的量化预测;还是 D:其他因素?

AUDIENCE MEMBERGood afternoon. My name's Stanley Harmon (PH) and I'm from Boston. You say that companies should only spend a dollar on capital expenditures if it will create more than $1 of market value. I'm wondering, how do you determine this? Is it based on A, historical returns on capital; B, a qualitative judgment of the company's competitive position; C) a quantitative projection of returns on capital; or D, something else?

沃伦·巴菲特是的。嗯,这基于你提到的那些因素,还有其他更多因素。但最终我们可以说,迄今为止,我们留存的每一块钱都是值得的,因为总体来看,这些钱创造了超过一块钱的市场价值。实际上,现在很多公司都可以这么说,因为情况发展得非常顺利。但检验的标准是,如果三四年后,你发现我们留存的钱没有创造出相应的价值,那么就有很强的理由认为我们应该开始派发资金了。但几乎任何想要留存资金的管理层都会这样合理化自己的行为,说:“我们能用留存的钱做出很棒的事情。”我们认为这应该受到检验,这就是为什么在年报的“基本原则”部分,我建议对这些预测的有效性进行检验。查理和我,如果你今天问我们,我们今天从盈利中留存的这一块钱,是否有用途能在今天创造出超过一块钱的价值,答案是“没有”。但我们确实认为,基于历史,未来几年内我们有这个机会的概率超过 50%——远高于 50%。但这并非确定无疑。查理?

WARREN BUFFETTYeah. Well, it's based on all of those factors you mention and more. But in the end we can say to date every dollar we've retained has been worthwhile, because on balance those dollars have produced more than a dollar of market value. It's — actually, with a great many companies you can say that now, because things have turned out so well. But it would be a case — the check on it is, if after three or four years, you've found that the dollars we've retained hasn't created more of that in value, then the presumption becomes very strong at that point that we should start paying out money. But almost any management that wants to retain money is going to rationalize it by saying, "We're going to do wonderful things with the money we retain." And we think there should be checks on that, which is why in the report, in the ground rules, I suggest making checks on the validity of those projections. Charlie and I, if you ask us today whether the single dollar we retain from the earnings today, we've got a use for today that will produce more than a dollar of value, the answer is no. But we do think that based on history, that the prospects are better than 50 percent — well over 50 percent — that in the next few years, we would have an opportunity to do that. But there's no certainty to it. Charlie?

查理·芒格没什么补充。

CHARLIE MUNGERNothing more.

伯克希尔股价跟踪内在价值“比大多数公司好”

Berkshire stock tracks intrinsic value "better than most"

沃伦·巴菲特好。请第 1 区。

WARREN BUFFETTOK. Area 1, please.

现场股东下午好,我叫加里·比亚利斯,来自南加州。再次感谢您几年前撰写的《股东手册》,我发现它非常有用,经常使用。两个问题:第一,关于《股东手册》中那句“账面价值的百分比增长与内在价值的百分比增长跟踪良好”,这个经验法则现在是否仍然适用?第二,您现在拥有更多全资企业,尤其是像 GEICO 和 FlightSafety 这样的,这是否意味着两者之间的差距可能缩小了?

AUDIENCE MEMBERGood afternoon. My name's Gary Bialis (PH), I'm from Southern California. I want to thank you again for producing this Owner's Manual that you did a couple of years ago. I find it quite useful and use it quite often. Two questions: can you tell me if the rule of thumb is still applicable regarding the statement in the Owner's Manual, that the percentage increase in the book value tracks pretty well with the percent increase in intrinsic value? Or is the fact that you now have more owned businesses, especially ones like GEICO and FlightSafety, mean that the spread between those two has possibly narrowed?

沃伦·巴菲特不,这两个指标多年来跟踪得不错。我的意思是,与大多数上市公司的记录相比,我会说,在大约 33 年的时间跨度里,我们的市场价格对内在价值的跟踪程度要超过你所知道的 80% 到 90% 的公司,可能 90%。但这并不意味着它总是能做到。有时候市场价格会跑赢内在价值——内在价值的变化——有时候则会落后。所以它远非完美,但比大多数好。理想情况下,我们希望它完美跟踪。如果我们把公司当成私有的,每年开一次会,定一个价格让股票每年交易一次,而查理和我负责定这个价格,我们会尽力定一个尽可能接近内在价值的价格。那样的话,只要能做到,就是完美跟踪。市场不是这样运作的,市场会响应很多其他东西。所以它并不完美。我们认为它不会变得更完美。但我们仍然认为伯克希尔对内在价值的跟踪比大多数公司好。查理,你有——

WARREN BUFFETTWell no, the two have tracked pretty well over the years. I mean, compared to the record of most businesses that are publicly owned, I would say that over the 33 or so year span, our market price has tracked intrinsic value more closely than, you know, 80 or 90 percent of the companies that we view, probably 90 percent. But that doesn't mean it does it all the time. And there are times when the market price will outpace intrinsic value — the change in intrinsic value — and there are times when, obviously then, that it will lag behind. So it's far from perfect but it's better than most. Ideally, we would like it to track it perfectly. If we ran this as a private company and we met once a year, and set a price on the stock to have it traded once a year, and Charlie and I were responsible for setting that price, we would try to set a price that was as close to intrinsic value as we could. And that would be — to the extent that we could do it — it would be a perfect tracking. The market isn't like that, and the market responds to a lot of other things. So it's perfect. It's not getting more perfect, in our view. But we still think that Berkshire tracks it better than most companies. Charlie, you have —

查理·芒格没什么要补充的。

CHARLIE MUNGERNothing to add.

KKR 出售吉列股票“对我们毫无意义”

KKR sale of Gillette shares "means nothing to us"

沃伦·巴菲特第 2 区。

WARREN BUFFETTArea 2.

现场股东我是来自纽约市的伊丽莎白·克鲁兹。我有一个关于吉列的问题。另一位重要的吉列投资者 KKR 最近卖掉了超过 10 亿美元的吉列股票,这些股票是他们通过吉列收购金霸王获得的。考虑到 KKR 也是一家成功的投资机构,您是否认为这释放了关于吉列未来前景的负面信号,尤其是在 Mach 3 剃须刀即将推出之际?您认为他们对剩余股票有什么计划?

AUDIENCE MEMBERI'm Elizabeth Cruz (PH) from New York City. I have a question about Gillette. Another significant Gillette investor, KKR, recently sold over a billion dollars in Gillette shares, shares that they had acquired through Gillette's acquisition of Duracell. Knowing that KKR has also been a successful investor, do you see this as a negative signal about Gillette's future prospects, particularly on the eve of the launch of the Mach 3 razor? And what do you think their plans are for the remainder of their shares?

沃伦·巴菲特嗯,我想他们可能已经公开说过——我很确定他们说过——那些带来吉列股票的金霸王股份,是由某个特定投资基金持有的,那个基金成立在某一年,我不确定是哪一年,但计划在某一天解散。所以那些股票,不管它们是金霸王的还是吉列的,都计划在某个期限内处置掉。我认为 KKR 的决定是——他们对其他股票也这样做过——在他们的合伙基金到期之前,进行大概三次左右的出售。至于他们为什么选某个特定的日子,那是他们和顾问的事。对我们来说毫无意义。我的意思是,如果他们没那种基金结构,而是决定卖掉,那对他们也没区别。我猜测,如果我们决定卖出,也不会对他们有影响。所以我们对价值的判断,完全不依赖别人的看法。但就 KKR 这个具体案例而言,持有那些股票的合伙基金有一个到期日,他们必须在到期日前以某种方式处置掉,很可能考虑到他们持有的股票数量,他们决定分几次出售。顺便说一句,Mach 3 非常棒。我从去年十月就开始用了。所以亨利不是基于 Mach 3 才决定卖股票的。(笑声)

WARREN BUFFETTWell, I think they may have even publicly stated — I'm pretty sure they have — the Duracell shares from which the Gillette shares came were held by a specific investment fund that was formed in, I don't know what year, but a given year, and which is scheduled to disband at a certain point. So those shares, whether they were of Duracell or whether they're of Gillette, were scheduled for disposition at some point within a given term. And I think that KKR made the decision — and they've made it with other stocks, too — is to have maybe three or so offerings between now and that terminal date for their partnership. And why they pick any one of — any given date, you know, is up to them and their advisors. It means nothing to us. I mean, if they didn't have that kind of a fund and they decided to sell, it wouldn't make any difference to them [us]. And I presume if we made a decision to sell, it wouldn't make any difference in their case. So we, you know, we form our ideas of valuation independent of anybody else's thinking on it. But in the case of KKR, specifically, they have a termination date on a partnership that owned those shares, and have to dispose of them one way or another between now and the termination date, and probably decided that with the quantity of stock they had, that they were going to have several sales. The Mach 3 is terrific, incidentally. I've been using it since October. So Henry did not decide to sell that stock based on the Mach 3. (Laughter)

不拆股意味着“更优质的股东群体”

No split means "better class of shareholders"

沃伦·巴菲特请第三区。

WARREN BUFFETTArea 3, please.

现场股东我是来自加利福尼亚州棕榈泉的格特鲁德·古德曼。巴菲特先生和芒格先生,许多股票上涨后最终都会拆股。我的问题是,在不久的将来,您是否预见到伯克希尔·哈撒韦 A 类股会拆股?

AUDIENCE MEMBERI am Gertrude Goodman (PH) from Palm Springs, California. Mr. Buffett and Mr. Munger, there are many stocks that rise and eventually split. My question is, do you foresee in the near future a split for Berkshire Hathaway Class A?

沃伦·巴菲特这个问题简单。(笑声)不。答案是“不”。我们没有拆分 A 类股的计划。实际上,我们让那些想拆分 A 类股的人自己把它拆成 B 类股。所以任何持有 A 类股的人,只要哪天早上醒来想拆分,随时可以来个 30 比 1 的拆分。(笑声)查理,你有什么要补充的吗?

WARREN BUFFETTWell, that's an easy one. (Laughter) No. The answer is no. We have no plans to split the A. In effect, we let people who want to split the A split it themselves into a B. So that anybody who owns the A can have a 30-for-1 split any morning they wake up and want to have such a split. (Laughter) Charlie, do you have any additional comment?

查理·芒格没有,我觉得你那个“不”说得非常完美。(笑声和掌声)

CHARLIE MUNGERNo, I think you said "no" perfectly. (Laughter and applause)

沃伦·巴菲特我们持这种态度,不是因为对股东的感受漫不经心。我们确实认为,从伯克希尔的长期利益出发,我们不拆股的政策对公司及股东都有利。没那么戏剧性,但我觉得,与股价在 3 美元、30 美元甚至 300 美元的情形相比,在座各位股东的整体质量要更高一些。

WARREN BUFFETTWe don't take that attitude because we're cavalier about how shareholders feel. We really think that in the long range interest of Berkshire that the policy we followed on not splitting has benefitted the company and shareholders. Nothing dramatic about it, but I think that we have a better class of shareholders, in aggregate, in this room, than we would have if we were selling at $3 a share, or $30 a share, or maybe even $300 a share.

“账面价值不是我们考虑的因素”

"Book value is not a factor we consider"

沃伦·巴菲特请第四区提问。

WARREN BUFFETTArea 4, please.

现场股东下午好,巴菲特先生和芒格先生。我叫杰克·萨顿,来自纽约市。我有两个问题。日本股市常被比作 1974 年的美国市场。与美国股票相比,日本股票的市净率非常低,那投资一篮子日本股票或日本股指基金不是很有道理吗?第二个问题:伯克希尔·哈撒韦倾向于投资高利润率和高净资产收益率的公司。但伯克希尔对航空业的投资似乎大幅偏离了这些原则。您能详细说明一下伯克希尔为什么投资航空业,以及未来是否会考虑在这一行业进行新的投资吗?

AUDIENCE MEMBERGood afternoon, Mr. Buffett and Mr. Munger. My name is Jack Sutton (PH) from New York City. I have two questions. The Japanese stock market has been likened to the U.S. market in 1974. With Japanese stocks selling at very low price-to-book values, as compared to U.S. stocks, would it not make sense to invest in a basket of Japanese stocks or an index fund of Japanese stocks? Question number two: Berkshire Hathaway tends to invest in companies with high margins and high return on common equity. Berkshire's investment in the airline business seems to have digressed widely from those principles. Could you elaborate on why Berkshire invested in the airline industry, and would Berkshire consider new investments in the industry in the future?

沃伦·巴菲特我先回答第一个问题。日本股票的市净率会比美国股票低,原因很简单——虽然我不清楚具体数字——仅仅是因为日本公司的账面净资产收益率远低于美国公司。而决定价值的是盈利,不是账面价值。账面价值不是我们考虑的因素。未来的盈利才是我们考虑的因素。正如我们今天上午早些时候提到的,许多日本公司的盈利一直很差。现在,如果你认为日本企业的净资产收益率将会大幅提高,那么你会赚很多钱——我是说,你的判断是对的,就会在日本股票上赚很多钱。但日本企业的净资产收益率一直相当低,这就使得低市净率非常合理,因为盈利本就是相对账面价值来衡量的。如果一家公司净资产收益率是 5%,而我预计它以后一直只能赚 5%,那我就不会以账面价值去买它。所以,低市净率对我们来说毫无意义。它不会吸引我们。事实上,如果要说有什么倾向的话,相比市净率低的公司,我们更有可能去关注市净率高的公司,因为前者大概率是一家差生意,而后者大概率是一家好生意。

WARREN BUFFETTI'm going to the first question. The reason that — and I don't know the exact figures — that Japanese stocks would sell at a lower price-book ratio than U.S. stocks is simply because Japanese companies are earning far less on book than American companies. And earnings are what determine value, not book value. Book value is not a factor we consider. Future earnings are a factor we consider. And as we mentioned earlier this morning, earnings have been poor for a great many Japanese companies. Now, if you think that the return on equity of Japanese business is going to increase dramatically, then you're going to make a lot of — I mean, and you're correct, you're going to make a lot of money in Japanese stocks. But the return on equity for Japanese businesses has been quite low, and that makes a low price-to-book ratio very appropriate because earnings are measured against book. And if a company's earning 5 percent on book value, I don't want to buy it at book value if I think it's going to keep earning 5 percent on book value. So a low price-book ratio means nothing to us. It does not intrigue us. In fact, if anything, we are less likely to look at something that sells at a low relationship to book than something that sells at a high relationship to book, because the chances are we're looking at a poor business in the first case and a good business in the second case.

航空业还不够“吸引人”,不值得买入股票

Airlines not "intriguing" enough to buy stock

沃伦·巴菲特另一个问题是什么来着,查理?

WARREN BUFFETTWhat was the other question on, Charlie?

查理·芒格买入——航空公司。

CHARLIE MUNGERBuying — airlines.

沃伦·巴菲特航空公司。对,凡是关于航空公司的事,我总是想把它从脑子里抹掉。我不太想——(笑声)不,我印象中我们从来没有买过任何航空公司的普通股。我们当时做的是,向全美航空提供了一笔 10 年期的贷款,并附带了转股权。那件事看起来——那是一个可怕的错误。是我犯的错。但我们最终脱了身。但我们——我们从来没有下过决心——我们做那笔交易时,全美航空的普通股股价在 50 美元左右。我们没兴趣在 50、40、30 或 20 美元时买入全美航空。而随着事情的演变,我们有机会在——(笑声)——一路跌到 4 美元时买入。(笑声)我们一次也没买。我们也从未买过美国航空、联合航空、达美航空或其他任何一家航空公司。这不是一个吸引我们的行业。我们当时确实觉得,附带转股权的贷款很吸引人,而且最终结果是好的,因为我们运气好,也因为史蒂夫·沃尔夫出现,真的把公司从破产边缘救了回来。但我们不太可能再投资航空业,尽管我再说一次,我们并不介意借钱给很多我们不会买入其普通股的企业。我的意思是,这在包括航空业在内的各行各业都可能再次发生。查理,关于航空业或日本市场,你有什么要补充的吗?

WARREN BUFFETTAirlines. Yeah, I always repress everything on airlines. I don't want to — (Laughter) No, we've never bought an airline common stock that I can remember. So what we did was we lent money to USAir for a 10-year period and we had a conversion privilege there. It looked like it — it was a terrible mistake. I made the mistake. But we got bailed out. But we — we never made the determination — when we bought our stock, USAir was selling at $50 a share or thereabouts, the common. And we didn't have an interest in buying USAir at 50, or 40, or 30, or 20. And we got a chance to as things went along — (laughter) — all the way down to 4. (Laughter) And we never bought it. And we've never bought American, or United, or Delta, or any other airline. It is not a business that intrigues us. We did think it was intriguing to lend money to them with a conversion privilege and it's worked out now because we got lucky, and because Steve Wolf came along and really rescued the company from right at the brink of bankruptcy. But we're unlikely to be in airlines, although again, we wouldn't mind lending money to a lot of businesses that we wouldn't buy common equity in. I mean, that could happen again in various industries, including the airline industry. Charlie, do you have anything to say on either the airlines or the Japanese market?

查理·芒格嗯,航空业的经历对我们来说非常不愉快。净资产就这么蒸发了。大约是(听不清)15 亿美元,然后就 1 亿、1 亿、1 亿地没了,最后连现金都快耗光了。那是一次非常不愉快的经历。(笑声)我们努力从这些经历中汲取教训,但我们实在学得太慢了。(笑声)

CHARLIE MUNGERWell, the airline experience was very unpleasant for us. The net worth just melted. It was (inaudible) a billion and a half, and it just went a hundred million, a hundred million, a hundred million, and finally the cash is running down. It is a very unpleasant experience. (Laughter) We try and learn from those experiences but we're very slow learners. (Laughter)

除非利润增长,否则日本股票不会有“好回报”

No "good returns" on Japanese stocks unless profits increase

沃伦·巴菲特日本市场(听不清)?

WARREN BUFFETTJapanese market (inaudible)?

查理·芒格哦,日本市场。我觉得什么都有可能——(巴菲特伸手去拿糖果盒,笑声)毕竟,我们连白银都买过。(笑声)但我们从来没有做一个国家级别的重大板块押注。事实上,我们几乎就没做过什么重大板块押注。

CHARLIE MUNGEROh, the Japanese market. I suppose anything — (Laughter as Buffett reaches for box of candy) I suppose anything could happen. After all, we bought silver. (Laughter) But we have never made a big sector play on a country. In fact, we've almost never made a big sector play.

沃伦·巴菲特我们必须得出这样一个结论,即日本企业的净资产收益率不会停留在现在的水平,而是会明显提高。我对此没有什么依据——如果别人那么认为,我不会去争——我不会和他们争辩。但我找不到任何依据得出那个结论。而如果你得不出来那个结论,你就不会获得好的回报。我的意思是,除非那种情况发生,否则你从日本股票上是赚不到好回报的。你不可能——靠那些净资产收益率只有 5% 或 6% 的企业,你是赚不到大钱的。我看过那些报告,但我现在看不到它们的盈利能力。当然,也许一切都会变。我是说,有讨论说——日本已经有过一次小幅的临时减税了,但你知道,日本的企业税率相当高。美国这边以前是 52%,现在降到了 35%。所以,是会有一些因素能推高企业利润,但在这一点上,我并没有什么比一般看报大众更独到的见解。

WARREN BUFFETTWe would have to come to the conclusion that Japanese business, instead of earning whatever it's earning on equity now, is going to earn appreciably more on equity. I've got no basis for it — I wouldn't argue if anybody else feels that way — I wouldn't argue with them. But I have no basis for coming to that conclusion. And unless you come to that conclusion, you're not going to make good returns. I mean, unless that happens, you're not going to make good returns from Japanese stocks. You can not — you can't earn a lot of money from businesses that are earning 5 percent on — or 6 percent — on equity. And I look at the reports but I don't see the earning power now. Now, maybe it'll all change. I mean, there's talk of — there's already been a small temporary tax cut, but corporate tax rates are quite high, as you know, in Japan. And they used to be 52 percent here in the United States, now they're 35. So you could have things happen that increase corporate profits, but I don't have any special insight into that that anyone that reads the press generally would not have.

查理·芒格还需要解读企业文化。持有一家公司的股票,如果你清楚,当股东或别的人必须承受损失时,公司很可能选择让别人来承受——这是一类值得投资的公司;而另一类公司认为,人生的主要目的就是让某个社区里的某家锅炉公司之类企业继续撑下去,无论股东承受多大损失都在所不惜。我认为,判断外国企业的文化,不如判断我们本国的那么容易。

CHARLIE MUNGERThere are also readings in corporate culture that have to be made. Owning stock in a corporation where you know that if shareholders or somebody else has to suffer, the choice is likely to be that somebody else will be chosen. That is a different kind of a company to invest in than one that thinks that the principal purpose of life is to keep some steam boiler company going in a particular community or something, no matter how much the shareholders suffer. I think it's hard to judge corporate culture in the foreign countries as well as we can judge it in our own.

“我们只关心价格和价值”

"We're only interested in price and value"

沃伦·巴菲特五区?

WARREN BUFFETTArea five?

现场股东伊冯·埃德蒙兹,来自北卡罗来纳州锡达山。我有个具体的问题,但并非无关紧要。你经常把伯克希尔·哈撒韦的业绩与标普 500 指数做对比,这很有用,也很有意思。但我从未见过标普 500 指数的每日——每天的——收盘表现与伯克希尔收盘价之间的相关系数。对我来说,情况是这样的——我相信在座也有其他股东与我类似——我并非总能拿到报纸,也没法随时上网——比如那些每天刊登伯克希尔业绩的报纸,甚至每周、每月刊登一次的也一样。如果能够了解这两个变量之间的相关系数大概有多高,会很有帮助。你们如果有这个数据,能告诉我们吗?如果没有,能不能考虑将来计算一下?

AUDIENCE MEMBERYvonne Edmonds (PH) from Cedar Mountain, North Carolina. I have a specific question but not a trivial one. You regularly compare Berkshire Hathaway's performance to the S&P 500, which is very helpful and very interesting. But I haven't seen a correlation coefficient between the S&P 500 daily — from day-to-day — performance — to close, say — and Berkshire Hathaway's close. Now, it so happens for me — and I'm sure some other people in the audience — that I don't always have access to newspapers — or the internet, for that matter — newspapers that publish Berkshire Hathaway performance on a daily basis, or even a weekly basis for that matter, or a monthly basis. It would be very helpful to know the extent of a correlation coefficient between those two variables. If you have that, would you let us know what it is? And if you don't, would you please consider calculating it in the future?

沃伦·巴菲特嗯,可以算,但我觉得没有太大意义。我是说,那会是一个历史相关系数,我很不愿意看到人们把它当回事。我甚至努力指出过,就连我们相对业绩的年度比较也有其局限性,因为我们过去能做到的,今天已经做不到了。我在年报里提到,我在相对业绩上表现最好的十年,遥遥领先的,是 50 年代。我并不认为那是因为我那时候聪明得多——(笑声)——我不愿接受这种说法。不过你看,我当时是有一些优势的——年化大概能跑赢 40 多个百分点。但我当时操作的那个——跟今天已经毫无关系了。把它公布出来,或者以此为基础做计算,会误导人。所以我认为你会发现——我不知道具体从伯克希尔和标普 500 之间能找出什么相关系数。你会发现不少相关性——哦,可能也没那么多——你会发现伯克希尔的内在价值和可口可乐,以及类似的几只股票之间存在相关性。但我并不认为这对判断未来特别有用。我们不反对任何人去做这个计算。但它对我们没有任何用处,而我们如果觉得它对我们没用,就不想把它当成可能对股东有用的东西发出去。我们确实认为,与标普 500 的年度比较有一定意义,因为那是人们投资的另一个选项。买标普 500 并不需要我们。因此,除非随着时间的推移,我们能比它表现出一些优势,否则我们又贡献了什么呢?我们的管理又增加了什么价值呢?所以,我们认为——人们应该要求我们承担责任,尽管我们宁愿不被问责。因为这确实是一个艰难的对比:我们是一个纳税实体,对标的是标普 500 的税前数字。但我们根本不关心贝塔或任何那一类东西。那对我们毫无意义。我们只关心价格和价值。我们始终聚焦于此,任何市场波动之类的东西都无足轻重。我不知道今天伯克希尔的股价是多少,这真的无所谓。你看,根本无所谓。重要的是 10 年后它在哪里。1983 年 5 月 4 日或 1986 年 5 月 4 日的股价,我都说不上来,所以我也不在乎 1998 年 5 月 4 日的股价。我在乎的是,总的来说,10 年后它会怎样,这才是我们全部的关注所在。查理?

WARREN BUFFETTWell, it could be calculated but I don't think it would have much meaning. I mean, it would be an historical correlation coefficient which, you know, I would be very reluctant to have people place any weight in. I try to indicate even the limitations of the yearly comparison of the relative performance, because what was doable by us in the past is not doable today. I mentioned in my annual report, the best decade I ever had on comparative performance by far was the 50s. Now, I don't think it was because I was a lot smarter then — (laughs) — unwilling to accept that. But you know, I had some edge of — well, it's probably 40-plus points per year. But I was working with it — that has no relevance to today whatsoever. It would be misleading to publish it or make calculations based on it. So I think that you would find — I don't know what you'd find on a specific correlation between Berkshire and the S&P. You'd find a lot of correlation — well, you might not find so much — you'd find it in intrinsic value between that and Coke, and a few stocks like that. But I don't really think that's particularly useful information going forward. We have no objection, anybody wants to make the calculation. But it wouldn't be something that would be of any utility to us, and if we don't think it's utility to us, we don't want to put it out for shareholders as being of possible utility. We do think that the S&P annual calculation has some meaning because it's an alternative for people to invest. They don't need us to buy the S&P. So unless, over time, we have some advantage over that, you know, what are we contributing? What value is added by our management? So we think that that's — people should hold us accountable even though we would prefer not to be. Because it is a tough comparison for us as a tax-paying entity against a non — pre-tax calculation on the S&P. But we don't pay any attention to beta or any of that sort of thing. It just doesn't mean anything to us. We're only interested in price and value. And that's what we're focusing on all the time, and any kind of market movements or anything don't mean anything. I don't know what Berkshire is selling for today and it really makes no difference. You know, it just doesn't make any difference. What does count is where it is 10 years from now. And I can't tell you what it was selling for on May 4th, 1983, or May 4th, 1986, so I don't care what it sells for on May 4th, 1998. I do care, you know, where it is, in general, 10 years from now, and that's where all the focus is. Charlie?

查理·芒格是的,我们发布数据的形式,就是我们自己如果作为被动股东会想要看到的那种。所以你拿到数据的方式和时间安排,与我们如果处在你的位置所希望的一致。而我们不认为——(笑声,因为巴菲特举起了刚刚递过来的一个冰雪皇后 Dilly Bar)——我们也不认为相关系数能帮上我们什么忙。

CHARLIE MUNGERYeah, we're publishing data in the form where we would like it if we were the passive shareholder. And so you're getting the data and you're getting it on a time schedule based on what we would want if we were in your position. And we don't think — (laughter as Buffett holds up a Dairy Queen Dilly Bar that was just given to him) — and we don't think the correlation coefficients would help us.

沃伦·巴菲特我们认为任何与成交量、价格走势、相对强弱之类有关的东西——请记住,我十几岁的时候可是极度痴迷那些东西的。我是说,我过去常常根据它们做计算,画图表,甚至还写过一两篇文章。但它们——在现在的操作里根本没有位置。

WARREN BUFFETTWe don't think anything that relates either to volume, price action, relative strength, any of that sort of thing — and bear in mind, when I was in my teens I used to eat that stuff up. I mean, I was making calculations based on it all the time, and kept charts on it, even wrote an article or two on it. But it just — it just has no place in the operation now.

查理·芒格这些年和沃伦共事,一件让人愉快的事就是他从不谈论相关系数。(笑声)如果相关性不是大到肉眼可见,他就不去算。(笑声)

CHARLIE MUNGEROne of the pleasant things about dealing with Warren all these years is he's never talked about a correlation coefficient. (Laughter) If the correlation isn't so extreme you can see it with the naked eye, he doesn't compute it. (Laughter)

警惕那些不得不“疯狂花钱”的公司

Beware of companies that must "spend money like crazy"

沃伦·巴菲特好,我们要到 6 区去,我准备吃一个 Dilly Bar,查理这儿也有一个。(笑声和掌声)这东西太棒了。

WARREN BUFFETTOK, we're going to go to zone 6 and I'm going to have a Dilly Bar, and Charlie has got one here, too. (Laughter and applause) These are terrific.

现场股东我的问题与你之前提到的内容有关,就是有些公司每年必须把一定数量的现金再投资到业务里,才能维持原地踏步。如果说最好的公司是那些不仅能产生大量现金,还能把现金再投资于扩大产能的企业,但我认为矛盾之处在于,一家公司用于扩张的资本支出机会越好,它看起来就越像一个现金消耗者,而不是现金产生者。你们用了什么具体方法,去测算维持性资本支出,以便搞清楚一家公司到底产生了多少现金?你们在吉列或其他研究过的公司上用的是哪些方法?

AUDIENCE MEMBERMy question has to do with what you mentioned earlier about how companies have to reinvest a certain amount of cash in their business every year just to stay in place. And if one could say that the best businesses are the ones that not only throw off lots of cash, but can reinvest it in more capacity. But I suppose the paradox is that the better a company's opportunities for making expansionary capital expenditures, the worse they appear to be as consumers of cash rather than generators of cash. What specific techniques have you used to figure out the maintenance capital expenditures that you need to do in order to figure out how much cash a company is throwing off? What techniques have you used on Gillette or other companies that you've studied?

沃伦·巴菲特嗯,如果你看一家公司,比如吉列或可口可乐,你不会发现折旧——先忘了摊销——和所需资本支出之间有巨大差异。如果我们进入一个恶性通胀时期——我是说,你可以找到——你可以设定一些情况,那时就不成立了。但大体上,在大多数公司,折旧作为一个所需资本支出的替代指标,并不离谱。这就是为什么我们认为报告利润加上无形资产摊销,通常能很好地指示盈利能力。我——我从未想过吉列为了维持竞争地位,是需要比折旧多花一亿美元,还是少花一亿美元。但我猜,跟它记录的折旧相比,差距甚至更小。你得担心的企业——我的意思是,航空业是个好例子。在航空业,你知道,你就得不停地疯狂花钱。而且如果花钱有吸引力,你得疯狂花;如果没吸引力,你还得同样疯狂花。你只能——这就是游戏的一部分。即使在我们的纺织业务里,为了保持竞争力,我们也需要花大笔钱,而不一定有——花完之后有任何清晰的赚钱前景。那才是陷阱,那种企业。它们或好或坏,但都很危险。在喜诗糖果,我们很希望能投入 1000 万、1 亿、5 亿美元,并获得跟过去一样的回报。但不幸的是,没有好办法。我们会继续找,但这可不是资本能产生利润的生意。在飞行安全公司,资本产生利润。随着你前进,你需要更多模拟器,更多飞行员要培训,所以需要资本来产生利润。但在喜诗就不是这样。在可口可乐,尤其是在新市场出现时,你知道,比如中国、东德之类的,可口可乐公司自己常常会投资建设装瓶基础设施,以快速利用那些市场,比如前苏联。所以那些——那些支出——你根本不算,你就知道得干。你有了一个很棒的企业,你想让它遍布全球,你想充分利用它。你可以做投资回报率的计算,但对我来说,这是浪费时间,因为你无论如何都会做,而且你知道你长期要主导那些市场。随着市场发展,你可能最终会把这些投资并入其他装瓶系统。但你不想等传统装瓶商去做,你想在场。顺便说一句,有一个讽刺——年纪大点的听众可能会觉得有趣——柏林墙倒塌那天,可口可乐就在那里,为东德提供可乐,那可乐来自敦刻尔克的装瓶厂。所以有一种诗意的——(人群嘈杂声)——讽刺。查理,你有什么要说的吗?

WARREN BUFFETTWell, if you look at a company such as Gillette or Coke, you won't find great differences between their depreciation — forget about amortization for the moment — but depreciation and sort of the required capital expenditures. If we got into a hyperinflationary period or — I mean, you can find — you can set up cases where that wouldn't be true. But by and large, the depreciation charge is not inappropriate in most companies to use as a proxy for required capital expenditures. Which is why we think that reported earnings plus amortization of intangibles usually gives a pretty good indication of earning power, and — I don't — I've never given a thought to whether Gillette needs to spend a hundred million dollars more, a hundred million dollars less, than depreciation in order to maintain its competitive position. But I would guess the range is even considerably less than that versus its recorded depreciation. Businesses you have to worry about — I mean, an airline business is a good case. In the airlines, you know, you just have to keep spending money like crazy. And you have to spend money like crazy if it's attractive to spend money, and you have to spend it the same way if it's unattractive. You just — it's part of the game. Even in our textile business, to stay competitive we would've needed to spend substantial money without any necessary — any clear prospects of making any money when we got through spending it. And those are real traps, those kind of businesses. And they make out one way or another, but they're dangerous. And in a See's Candy we would love to be able to spend 10 million, 100 million, $500 million and get anything like the returns we've gotten in the past. But there aren't good ways to do it, unfortunately. We'll keep looking, but it's not a business where capital produces the profits. At FlightSafety, capital produces the profits. You need more simulators as you go along, and more pilots are to be trained, and so capital is required to produce profits. But it's just not the case at See's. And at Coca-Cola, particularly when new markets come along, you know, the Chinas of the world or East Germany or something of the sort, the Coca-Cola Company itself would frequently make the investments needed to build up the bottling infrastructure to rapidly capitalize on those markets, the old Soviet Union. So those are — those are expenditures — you don't even make the calculation on them, you just know you've have to do it. You got a wonderful business, and you want to have it spread worldwide, and you want to capitalize on it to its fullest. And you can make a return on investment calculation, but as far as I'm concerned it's a waste of time because you're going to do it anyway, and you know you want to dominate those markets over time. And eventually, you'll probably fold those investments into other bottling systems as the market gets developed. But you don't want to wait for conventional bottlers to do it, you want to be there. One of the ironies, incidentally — and might get a kick out of it, some of the older members of the audience — that when the Berlin Wall went down and Coke was there that day with Coca-Cola for East Germany, that Coke came from the bottling plant at Dunkirk. So there was a certain poetic — (crowd noise) — irony there. Charlie, do you have anything on this?

查理·芒格我很早以前就听沃伦说过,好生意和坏生意的区别通常在于,好生意会接连不断地向你抛出简单的决策,而坏生意则会给你带来可怕的选择,那些决策非常难做,你会想:“这真能行吗?花这钱值吗?”如果你想找到一个系统来判断何为好生意、何为坏生意,只需看看哪一家在不停地给管理层送上简单好打的“慢速球”。对我们来说,决定在加州某个新购物中心开一家新的喜诗糖果店,这显然会成功,这就是个简单的决策。而另一方面,有大量的生意,摆到你桌上的决策简直糟透了。而这类生意,总的来说,都不会表现得很好。

CHARLIE MUNGERI've heard Warren say since very early in his life that the difference between a good business and a bad business is usually the good business just throws up one easy decision after another, whereas the bad business gives you a horrible choice where the decision is hard to make and, is this really going to work? And is it worth the money? If you want a system for determining which is a good business and which is a bad business, just see which one is throwing the management bloopers time after time after time. Easy decisions. It's not very hard for us to decide to open a new See's store in a new shopping center in California that's obviously going to succeed. It's a blooper. On the other hand, there are plenty of businesses where the decisions that come across your desk are just awful. And those businesses, by and large, don't work very well.

沃伦·巴菲特我在可口可乐的董事会已经 10 年了,项目一个接一个地提上来,总是附带着 ROI 计算。但这对我来说其实没有太大区别,因为归根结底,在一个具备巨大内在盈利能力的行业,又正以可观的速度增长,你几乎做出的任何一个能巩固和扩展可口可乐全球主导地位的决策,都会是正确的,况且那里有的是能把这些决策执行好的人。

WARREN BUFFETTI've been on the board of Coke now for 10 years, and we've had project after project come up, and there's always an ROI. But it doesn't really make much difference to me, because in the end almost any decision you make that solidifies and extends the dominance of Coke around the world in an industry that's growing by a significant percentage, and which has great inherent underlying profitability, the decisions are going to be right and you've got people there that will execute them well.

查理·芒格你是说你会漏接球一次接着一次。

CHARLIE MUNGERYou're saying you get blooper after blooper.

沃伦·巴菲特对。然后,查理和我坐在全美航空的董事会里,决策一个接一个来,问题就成了,你知道,要不要买东部穿梭航线(Eastern Shuttle)之类的?但钱快用完了。然而,要玩下去,要保持转机乘客的客流,我的意思是,你就得不断做出这类决定——要不要在某个机场再多花 1 亿美元。这些决定很痛苦,因为,再说一次,你其实没别的选择,但你也确实没什么信念,觉得这些选择——或者没得选——将来能变成真金白银。所以,一个游戏是逼着你往桌上推更多钱,却不知道自己手里拿的是什么牌;另一个是,你有机会推更多钱进去,而且一直清楚自己拿的是一手必胜的牌。查理?我们当初为什么买全美航空?(笑声)本来可以多买点可口可乐的。

WARREN BUFFETTYeah. And then Charlie and I sat on USAir, and the decisions would come along, and it would be a question of, you know, do you buy the Eastern Shuttle, or whatever it may be? And you're running out of money. And yet to play the game and to keep the traffic flow with connecting passengers, I mean, you just have to continually make these decisions — whether you spend a hundred million dollars more on some airport. And they're agony because, again, you don't have any real choice, but you also don't have any real conviction that it's going to translate — those choices are going to — or lack of choices — are going to translate themselves into real money later on. So one game is just forcing you to push more money in to the table with no idea of what kind of a hand you hold, and the other one you get a chance to push more money in, knowing that you've got a winning hand all the way. Charlie? Why'd we buy USAir? (Laughter) Could've bought more Coke.

伯克希尔为逆境做好了准备

Berkshire is prepared for adversity

沃伦·巴菲特7 区。

WARREN BUFFETTArea 7.

现场股东我叫巴库尔·帕特尔(音),来自纽约州北部。我的问题是,伯克希尔是否做好了应对 1929 年式大萧条,或者像日本那样长期熊市的准备?在这样的情况下,它还能同样成功吗?

AUDIENCE MEMBERMy name is Bakul Patel (PH). I am from upstate New York. And my question is, is Berkshire prepared for 1929 style of depression or, like, a prolonged bear market that exists in Japan? And would it be as successful in those situations?

沃伦·巴菲特嗯,我们也许——我们并不期待你所描述的那种情况,但我们要说,伯克希尔大概和任何一家公司一样,为逆境做好了极为充分的准备,因为它被构建得能够持久。总的来说,如果未来 20 年里周期性地出现一些惨淡的市场阶段,我们反而会受益。这并不意味着我们盼着它们来,也不意味着它们一定会来,但是——我们是靠做好资本配置来赚钱的,整体股市越低,我们配置资本就越有利。所以我们准备得很充分,但不一定在等着它发生。查理?

WARREN BUFFETTWell, we are probably — we don't expect what you're talking about, but we are probably about as well-prepared as any company can be for adversity, because Berkshire has been built to last. Net, we would benefit over a 20-year period by having some periods of terrible markets periodically in that 20-year period. That doesn't mean we're wishing for them and it doesn't mean they're going to happen, but — We make our money by allocating capital well, and the lower the general stock market would be, the better we can allocate capital. So we're well-prepared but we're not necessarily expecting. Charlie?

查理·芒格是的,我们绝不会卖掉一切、持币观望,等崩盘了再进场。但从另一个角度看,我们的构建方式决定了,我认为,未来 20 年的大量动荡整体上会帮助我们,而不是伤害我们。我不是说经历下行周期会愉快,但这是游戏中应有的一部分。

CHARLIE MUNGERYeah, we are not going to ever sell everything and go to cash and wait for the crash so we can go back in. On the other hand, we are structured so that I think, net, a lot of turmoil in the next 20 years will help us, not hurt us. I don't mean it'll be pleasant to go through the downcycle, but it's part of the game.

“我们永远不会就伯克希尔股票给出建议”

"We're never going to give out advice on Berkshire stock"

沃伦·巴菲特8 区。

WARREN BUFFETTArea 8.

现场股东我叫皮特·班纳(音),来自科罗拉多州博尔德。首先,巴菲特先生、芒格先生,感谢二位今天实实在在的慷慨。伯克希尔昨天,也就是星期五,A 股收在 69,000 美元左右,B 股大约是 2,300 美元。你们觉得这个价格是严重高估、严重低估,还是定价合理?

AUDIENCE MEMBERMy name is Pete Banner (PH) from Boulder, Colorado. First of all, Mr. Buffett and Mr. Munger, thank you for your genuine generosity today. Berkshire closed yesterday, the A share was about — or Friday — $69,000 and the B share was about $2,300. Do you feel that price is grossly overpriced, or grossly underpriced, or reasonably priced?

沃伦·巴菲特嗯,这个问题让查理来回答。(笑声)

WARREN BUFFETTWell, I'll let Charlie answer that one. (Laughter)

查理·芒格我不说。(笑声)

CHARLIE MUNGERI'm not going to say. (Laughter)

沃伦·巴菲特不,我们只是永远不会——我们永远不会就伯克希尔股票提供任何建议。这没有——你知道,这要由想买卖它的人来决定,我们说的任何话都容易被放大,几个月后人们还会据此行动,谁知道会惹出什么问题来,所以——

WARREN BUFFETTNo, we're just never going to — we're never going to give out advice on Berkshire stock. There's no — You know, that is up to people who want to buy and sell it, and anything we would say could easily get magnified, and people would be acting on it months later, and who knows all the problems that it could produce, so —

查理·芒格如果我们每天发布公告说,“现在是买入时候了”“现在是卖出时候了”,买卖自己的股票,那可相当离谱。离谱的事我们干过,但还没离谱到那个份上。(笑声和掌声)

CHARLIE MUNGERIt would be quite eccentric if we were to every day put out an announcement, "Now's the time to buy, now's the time to sell," our own stock. Eccentric we are, but that eccentric we aren't. (Laughter and applause)

乔治·伯恩斯:不健康习惯却长寿的活教材

George Burns: role model for surviving unhealthy habits

沃伦·巴菲特9 区。

WARREN BUFFETTArea 9.

现场股东艾琳·芬斯特,你来自俄克拉荷马州塔尔萨的长期合伙人——

AUDIENCE MEMBERIrene Finster, your longtime partner from Tulsa, Oklahoma —

沃伦·巴菲特嗨,艾琳。没错,艾琳开了一家冷饮店。你真该去看看她。(笑声)

WARREN BUFFETTHi, Irene. Yeah, Irene has a soda fountain. You ought to go visit her. (Laughter)

现场股东首先,我想感谢你让股东有机会自主选择捐款的慈善机构。其次,我很担心你的健康,因为你那些饮食——(笑声)——红肉——

AUDIENCE MEMBERFirst I want to thank you for giving your shareholders the opportunity to select their own charities. And second, I'm very concerned about your health due to your diet — (Laughter) — of red meat —

沃伦·巴菲特艾琳。(掌声)艾琳,我吃的这些,可都是咱们自家产品啊。(笑声)

WARREN BUFFETTIrene. (Applause) Irene, these are our products that I'm eating. (Laughter)

现场股东红肉、糖果、冰淇淋——(笑声)——还有——

AUDIENCE MEMBERRed meat, candy, ice cream — (laughter) — and —

沃伦·巴菲特这还只是我在公开场合吃的——

WARREN BUFFETTAnd that's just what I do — that's what I do in public —

现场股东——还有可口可乐。(笑声)我想知道你的医生是怎么说的。(笑声)

AUDIENCE MEMBER—and Coke. (Laughter) And I want to know what your doctor says. (Laughter)

沃伦·巴菲特我的医生说,我肯定得好好感谢我的基因。(笑声)没有,我跟你讲,我——我是说,查理和我都相当健康。如果你从事人寿保险行业,你会很乐意按标准费率承保我们俩的,这点我可以向你保证。(笑声)

WARREN BUFFETTMy doctor says I must be heavily relying on my genes. (Laughter) No, I will tell you, I — I mean, Charlie and I are both very healthful. If you were in the life insurance business, you would be happy to write us at standard rates, I could assure you of that. (Laughter)

查理·芒格你要知道,有人在乔治·伯恩斯 95 岁的时候问他:“你那医生,对你抽这些又粗又黑的雪茄怎么说?” 他说:“我的医生已经去世了。”(笑声和掌声)

CHARLIE MUNGERYou know, they asked George Burns when he was 95, "What does your doctor say about smoking these big, black cigars?" And he said, "My doctor's dead." (Laughter and applause)

沃伦·巴菲特要我说,查理和我跟乔治一起打桥牌那会儿,他大概 97 岁,就在希尔克雷斯特乡村俱乐部。他身后立着一块大牌子,上面写着:“凡年未满 95 岁者,不得吸烟。”(笑声)实际上,在他 95 岁生日派对那天,来了大约五个非常漂亮的年轻姑娘,守着一个大蛋糕之类的迎接他。他挨个把她们细细打量了一遍,然后说道:“哦,姑娘们,”他说,“我今年 95 了。你们当中,得有一位明天再来一趟喽。”(笑声和掌声)这些年,我们简直太崇拜乔治·伯恩斯了。(笑声)

WARREN BUFFETTCharlie and I played bridge with George when he was about 97, I'd say, at the Hillcrest Country Club. And there was a big sign behind him that said, "No smoking by anyone under 95." (Laughter) And actually, at his 95th birthday party, he had about five very good-looking young girls that were there to greet him with a big cake and everything. And he looked them over one after another and he said, "Oh girls," he said, "I'm 95. One of you is going to have to come back tomorrow." (Laughter and applause) We're very big on George Burns in recent years. (Laughter)

“我们无限期地等待”

"We wait indefinitely"

沃伦·巴菲特10 区。

WARREN BUFFETTArea 10.

现场股东我叫休伯特·沃斯,来自加利福尼亚州圣巴巴拉。今天早上早些时候,您提到如果市场下跌,您在网上花的时间就会变少,因为您会非常忙。这印证了我之前的一个印象,那就是伯克希尔·哈撒韦的现金流极为充裕,但在过去的 12 个月里,您的投资额可能比以往要少。如果是这样——如果这个印象没错,那关于等待有吸引力的价值,这说明了什么?您愿意等多久?这又能给广大投资者在投资习惯上带来什么启示?

AUDIENCE MEMBERMy name is Hubert Vose (PH). I'm from Santa Barbara, California. Earlier this morning, you made a comment that if the market fell you would be spending less time on the internet because you'd be very busy. And this is reinforced an impression I have had that the cash flows of Berkshire Hathaway are enormous, but that possibly in the last 12 months you've been investing less than you had previously. And if so — if this is correct, what does that say about waiting for attractive values? How long are you willing to wait, and what does that say to the investment public in their own habits?

沃伦·巴菲特嗯,你讲得没错,在过去的很多个月里,我们在股票上没有找到值得一提的机会。至于我们愿意等多久这个问题,我们会无限期地等下去。我们绝不会为了买而买任何东西。只有当我们觉得能拿到有吸引力的东西时,我们才会出手。而且——顺便说一句,哪怕价格再低 5% 或 10%,也不会在实质上改变什么。所以,我们并不知道这个阶段何时结束。我们也不知道——就像我说过的,如果净资产收益率能保持在现有水平,那么这些估值可能也完全合理。但即便如此,它们也丝毫谈不上诱人,所以如果收益率维持现状,我们不会觉得自己特别错过了什么。因为在我们看来,就算事实证明目前这些估值水平没什么问题,从这里开始,它们仍然不会带来丰厚的回报。这并不意味着短期之内不会出现一轮火爆的行情或其他类似情况。市场什么都能做出来。你回顾市场历史,简直无奇不有。但我们不会——你知道——我们没有时间表。钱越堆越多,那就让它堆着吧。当我们看到一笔有意义的生意时,我们愿意以极快的速度、极大的规模去行动。但在我们看来经不起推敲的东西上,我们绝不愿出手。没有——你获得报酬,不是因为你频繁出手,而是因为你出手正确。查理?

WARREN BUFFETTWell, you're correct that we have not found anything to speak of in equities in a good many months, and — The question of how long we wait, we wait indefinitely. We are not going to buy anything just to buy something. We will only buy something if we think we're getting something attractive. And that — and incidentally, if things were 5 percent cheaper that — or 10 percent cheaper — that wouldn't change anything materially. So we have no idea when that period ends. We have no idea whether — as I've said, it can turn out that these valuations are perfectly appropriate if returns on equity stay where they are. But even then, they aren't in the least mouthwatering, so we won't feel we've missed anything particularly if returns stay where they are. Because if it turns out that these levels are OK, they still will not produce great returns from here, in our view. That doesn't mean you couldn't have a tremendous market in the short-term or something of the sort. Markets can do anything. And you look at the history of markets and you just see everything under the sun. But we will not — you know — we have no timeframe. If the money piles up, the money piles up. And when we see something that makes sense, we're willing to act very fast, very big. But we're not willing to act on anything that doesn't check out in our view. There's no — you don't get paid for activity, you only get paid for being right. Charlie?

查理·芒格没错。新买入的机会偶尔会有一段平淡期,这在投资生涯里算不上什么了不得的悲剧。在这样的时期,可能也会有其他机会。我是说,我们又不是箭筒里只有一支箭。

CHARLIE MUNGERYeah. An occasional dull stretch for new buying, this is no great tragedy in an investment lifetime. Other things may be possible in such an era, too. I mean, it isn't like we have a quiver with only one arrow.

沃伦·巴菲特我们以前就熬过这样的时期。最令人印象深刻的一段,是在 70 年代初——60 年代末和 70 年代初。有很长一段时间,回想起来好像没那么久,但身处其中时却觉得格外漫长——就像拔牙似的,不过你也知道,你能怎么办呢?企业不会因为你坐立不安、决意必须买点什么,就在未来表现得更出色。我们会一直等,直到找到我们心仪的目标。不过,一旦能有一下子大规模出击的机会,我们会格外享受。这就是我们的风格。

WARREN BUFFETTWe sat through periods before. I mean, the most dramatic one being the early '70s — late '60s and early '70s. For a long time it seemed — doesn't seem so long when you look back on it, seems long when you're going through it — but it — like having a tooth pulled or something, but it's, you know, what can you do about it? The businesses aren't going to perform better in the future just because you got antsy and decided you had to buy something. We will wait till we find something we like. We'll love it when we can swing in a big way, though. That's our style.

房地产领域的“确凿失败记录”

"Certified record of failure" in real estate

沃伦·巴菲特第 1 区。

WARREN BUFFETTArea 1.

现场股东我叫拉里·佩科夫斯基,来自新泽西州米尔本。伯克希尔似乎从未进行过任何纯粹的房地产投资——不算旗下运营公司可能自持的设施,西科金融参与加州住宅项目是唯一的例外。我想知道,您是否曾看过一笔房地产交易,并试图用您审视运营公司时同样的筛选标准——即竞争优势、资本回报率——去衡量它?如果没有,这是能力圈的问题,还是房地产这行有什么让您提不起兴趣的地方?

AUDIENCE MEMBERLarry Pekowski (PH), Millburn, New Jersey. Berkshire seems never to have made any real, pure real estate investments, not counting facilities the operating companies might own, with the exception of Wesco's involvement in the residential project in California. I was wondering if you've ever looked at a real estate transaction and tried to apply the same filters, meaning competitive advantages, returns on capital, that you do in operating companies. And if not, is it a circle of competence issue, or is there something you find disinteresting about real estate?

查理·芒格(听不清)

CHARLIE MUNGER(Inaudible)

沃伦·巴菲特你想接吗?好的,查理来答这一题。

WARREN BUFFETTYou want to take it? OK, Charlie wants to take this one.

查理·芒格这个问题我来答,因为在这个领域我们有着几十年来始终如一的完美记录。凡是经我们手的房地产相关业务,几乎每一个都无可辩驳地证明了我们的愚蠢。每次我们有闲置的厂房,不愿接受买方的出价,觉得那会让某个开发商占我们便宜——如果我们当时接受了出价,把钱投到我们擅长的领域,事后看都会好得多。至于我开发的那个住宅区,动工只是不想让区划部门按他们的心意来宰我。我真希望当时就让他们宰了。(笑声)在这笔交易上,我们可是有确凿的失败记录。(笑声)

CHARLIE MUNGERLet me take this one, because here's an area where we have a perfect record that extends over many decades. We have been demonstrably foolish in almost every operation that had to do with real estate we've ever touched. Every time we had a surplus plant and didn't want to hit the bid and let some developer kind of take an unfair advantage of us, we would of been better off later if we'd hit the bid and invested the money in fields where we had the expertise. That housing tract that I developed because I didn't want to let the zoning authorities rob me the way they wanted to. I wish I had let them. (Laughter) We have a certified record of failure in this deal. (Laughter)

沃伦·巴菲特有趣的是,我们懂房地产。(笑声)

WARREN BUFFETTAnd the funny thing is, we understand real estate. (Laughter)

查理·芒格而且我们还很擅长。(笑声和掌声)没错。

CHARLIE MUNGERAnd we're good at it. (Laughter and applause) Right.

沃伦·巴菲特实际上,(听不清)我们确实懂房地产。查理就是从房地产起家的。

WARREN BUFFETTActually, (inaudible), we do understand real estate. And Charlie got his start in real estate.

查理·芒格是的,但我们对其他领域更在行。所以我们在房地产上大干一场的可能性很低。

CHARLIE MUNGERYeah, be we understand other things better. And so the chances that we're going to be big in real estate are low.

沃伦·巴菲特对。我们看到过很多,只是那些价格——怎么说呢——从投入产出比来看,实在提不起我们的兴趣。我大概 21 岁的时候想买过一个镇子。美国政府当时在俄亥俄州出售一个镇,那笔交易本来会非常不错。我对房地产这一行一直没什么成见,只是我们看不到很高的回报。而像查理说的,那为数不多的几桩事——(听不清)旧厂房之类的——我们并不擅长从里面脱身。幸运的是,这些相对于伯克希尔的净资产而言,分量都不大。

WARREN BUFFETTYeah. We've seen lots of things, and we've — the prices, you know, just don't intrigue us, in terms of what we get for our money. I tried to buy a town when I was, what, 21 years old. The U.S. government had a town in Ohio for sale and it would of worked out very well. I'm always — there's nothing about the arena that turns us off, but we don't see great returns available. And like Charlie says, the few things — (inaudible) old plant or something, that is not — we have not been great at working our way out of those. Fortunately, they haven't been very important in relation to the net worth of Berkshire.

耐克:“这些看法我们通常都自己留着”

Nike: "We keep all of those views to ourselves"

沃伦·巴菲特第 2 区。

WARREN BUFFETTArea 2.

现场股东下午好。我叫弗雷德·科斯塔诺,来自密歇根州底特律。我的问题是关于耐克。耐克是一家正在经历短期困难的公司,但它是一家伟大的公司,拥有出色的历史记录。菲尔·奈特在营销方面是个天才,工作也极为拼命,这一点与比尔·盖茨很像。制造运动鞋是个很简单的生意,利润率很高。您如何看待耐克?您对这家公司有什么看法?

AUDIENCE MEMBERGood afternoon. My name is Fred Costano (PH) from Detroit, Michigan. My question concerns Nike. Nike is a company experiencing some short-term problems, but it's a great company with an excellent track record. Phil Knight is similar to Bill Gates in the respect that he's a marketing genius and is a very hard worker. Making sneakers is a very simple business with high margins. How do you view Nike and what do you think of the company?

沃伦·巴菲特嗯,我认为菲尔·奈特是一位出色的经营者。我觉得——而且他很有拼劲。他在耐克投了很多钱。但至于我们对这只股票的看法嘛,你知道,这些看法我们通常都自己留着。

WARREN BUFFETTWell, I think Phil Knight is a terrific operator. I think — and he's a competitor. He's got a lot of money in Nike. But as terms of what we think of the stock, you know, we keep all of those views to ourselves pretty much.

巴菲特并不预期食品中的脂肪会引发诉讼

Buffett doesn't expect litigation over fats in food

沃伦·巴菲特第三区?(笑声)

WARREN BUFFETTArea 3? (Laughter)

现场股东嗨,我叫埃德·克林顿,来自伊利诺伊州芝加哥。我想知道烟草诉讼的情况。还有一些关于高脂肪食品的评论。您认为烟草问题之后,会出现高脂肪食品诉讼的新趋势吗?

AUDIENCE MEMBERHello, my name is Ed Clinton and I'm from Chicago, Illinois. I'm wondering about the tobacco litigation. There's also — there have been some comments about fatty food. Do you think there's going to be a new trend of fatty food litigation coming out of the tobacco problems?

沃伦·巴菲特嗯,我自己吃那些之前都会签一份免责声明——(笑)。不,我怀疑——我不会——我认为这两者完全不相似。但查理,你有不同看法吗?

WARREN BUFFETTWell, I sign a waiver before I — (laughs) — do any of that myself. No, I would doubt — I would — I do not see those two as being remotely similar. But Charlie, do you have any different views on it?

查理·芒格嗯,我认为传统的侵权法体系特别不适合解决所谓的烟草健康问题。所以我把整件事看作一种疯帽子茶话会。我们远远地旁观。

CHARLIE MUNGERWell, I think the traditional tort system is particularly ill-suited for solving what might be called the tobacco health problem. So I regard that whole thing as sort of a Mad Hatter's Tea-Party. And we sit out from afar.

强劲经济有多方功劳

Lots of credit to go around for strong economy

沃伦·巴菲特第四区。

WARREN BUFFETTArea 4.

现场股东是的,我是弗雷德·邦奇,来自密苏里州泰特瓦德附近。鉴于当前——

AUDIENCE MEMBERYes, I'm Fred Bunch from near Tightwad, Missouri. In light of the current —

沃伦·巴菲特那个地方叫什么名字?(笑声)

WARREN BUFFETTWhat was the name of that town? (Laughter)

现场股东密苏里州泰特瓦德。

AUDIENCE MEMBERTightwad, Missouri.

沃伦·巴菲特密苏里州泰特瓦德,嗯?(笑声)

WARREN BUFFETTTightwad, Missouri, huh? (Laughter)

现场股东那里有家银行。

AUDIENCE MEMBERThere's a bank there.

沃伦·巴菲特他们是以我还是查理的名字命名的?(笑声)

WARREN BUFFETTDid they name it after me or Charlie? (Laughter)

现场股东嗯,其实哪个都行。(巴菲特笑)你们俩都挺适合。(巴菲特笑)鉴于当前美国经济的健康增长和稳定,以及过去五年左右的情况,您认为克林顿政府有多大功劳,如果有的话,原因是什么?

AUDIENCE MEMBERWell, either one, really. (Buffett laughs) You'd both fit in. (Buffett laughs) In light of today's healthy growth and stability of the American economy at the present time and over the last five years or so, how much credit, if any, do you give the Clinton administration and why?

沃伦·巴菲特嗯,我认为功劳——功劳可以追溯到沃尔克,沃尔克功劳很大。我认为里根有功。我认为——格林斯潘当然有功,鲁宾也有功,而且我认为克林顿在那方面——我觉得第一个税收法案非常重要。它只以一票之差通过。而且我认为他可能听从了鲁宾的建议。所以我认为功劳可以分给很多人,而且可以相当均匀地分配。查理可能没那么宽厚。我们看看。(笑声)

WARREN BUFFETTWell, I give credit to — I give credit going back to Volcker, significant credit to Volcker. I give credit to Reagan. I give credit to — certainly to Greenspan and to Rubin, and I give credit to Clinton on that — I think that first tax bill was very important. It carried by one vote. And I think he may listen to Rubin. So I think there's a lot to give credit for and I think you can spread it around a fair amount. Charlie may be less charitable here. Let's see. (Laughter)

查理·芒格不,我对这个国家——经济变革的方式没有太大不满。我认为它比我们任何人预测的都要好得多。

CHARLIE MUNGERNo, I've got no great quarrel with the way the country — the economy's reformed. I think it's way better than any of us would've predicted.

费雪的“闲聊”法如何改变了巴菲特的人生

How Phil Fisher's "scuttlebutt" method changed Buffett's life

沃伦·巴菲特5 号区域?

WARREN BUFFETTArea 5?

现场股东我叫特拉维斯·希思,来自得克萨斯州达拉斯。我的问题是关于菲利普·费雪所说的“闲聊法”。当你确定了一家企业值得进一步调查——更深入的调查——时,你通常花多少时间,包括总小时数,也包括你进行调查所持续的时间跨度,是几周还是几个月?

AUDIENCE MEMBERMy name is Travis Heath (PH). I'm from Dallas, Texas. And my question regards what Phil Fisher referred to as "scuttlebutt." When you've identified a business that you consider to warrant further investigation — more intense investigation — how much time do you spend commonly, both in terms of total hours and in terms of the span in weeks or months that you perform that investigation over?

沃伦·巴菲特嗯,这个问题的答案是,我现在几乎不花什么时间,因为过去已经做过了。资本配置的一个优势在于,你做的很多事情本质上是可以积累的,所以你确实能从早期做过的事情中持续获得收益。到现在,我对大多数可能适合伯克希尔投资的企业已经相当熟悉了。但在我起步的时候,以及在很长一段时间里,我确实做了很多菲利普·费雪所描述的事情——我遵循他的“闲聊法”。而且我觉得,你怎么做都不过分。不过,你为什么会关注某样东西,主要前提应该能占到八成左右的考量。我的意思是,你不想用那种方法去追每一个点子,所以你应该有一个相当强的预判。你应该像一个篮球教练,在街上碰到一个七英尺高的人。我的意思是,你一开始就有兴趣;现在你得弄清楚能不能让他留在学校,他协调性怎么样,诸如此类。这就是“闲聊法”发挥作用的部分。但我相信,在你积累关于行业的整体认识、关于具体公司的了解的过程中,确实没有什么比先读一些有关它们的资料,然后再走出去,和竞争对手、客户、供应商、前员工、现员工,无论是什么样的人去聊,更有效的了。你会学到很多东西。但这应该是最后那百分之二十或百分之十的工作。我的意思是,你不应该被这一部分过度影响,因为你本来就应该从一家你认为经济基本面良好的企业入手,一家看起来像七英尺巨人的企业,然后你再用“闲聊法”的思路去走访,目的可能是推翻你最初的假设。或者,如果走访证实了你的假设,也许会让你更坚定地去做。我在 60 年代对美国运通就是这么做的,基本上,“闲聊法”极大地强化了我的判断,以至于我一边走一边买,买得越来越多。如果你和某个行业里的很多人去聊,问他们最害怕哪个竞争对手,为什么害怕,诸如此类的问题。你知道,问他们会把安迪·格鲁夫的那颗“银弹”用在谁身上,等等,你会学到很多。等你聊完,你很可能会比这个行业里的大多数人都更了解它,因为你会带进一个独立的视角,你会去倾听每个人说的每句话,而不是带着先入为主的观念进来,过一阵子就只顾着听自己信以为真的那套东西。我建议这么做。我自己现在已经不太这样做了。偶尔会做一点,我在年报里也提到过,1994 年当我们决定将美国运通的优先可转换股换成普通股并继续持有时,我和弗兰克·奥尔森交谈,用的就是“闲聊法”。我找不到比弗兰克·奥尔森更好的交谈对象了。弗兰克·奥尔森,当时在经营赫兹公司,在联合航空也有丰富的经验,而且天生就是一个消费营销方面的专家。我的意思是,他懂商业。当我问他美国运通卡有多强、它的优势和劣势是什么、谁在后面追赶它等等问题时,他五分钟就能给出我一个答案,比我花上数小时、数周,四处奔波、做各种其他事情能得到的答案都要好。所以你可以向人学习。弗兰克本身就是美国运通卡的用户。我的意思是,弗兰克当时要为他赫兹的租车业务向美国运通支付百分之几的费用。弗兰克不喜欢往外掏钱,那他为什么还要付这笔钱?如果说他付给美国运通的费率比万事达卡或维萨卡更高,他为什么愿意多付?然后他又能做些什么来改变?我的意思是,你可以一直问下去。我想戴维[洛里默·戴维森]在我们提前准备的那段视频里解释过这个过程。我非常感激他能这么做,因为那对他来说确实费了很大功夫。而那正是我 1951 年去华盛顿拜访他时在做的事情,因为我当时就想弄明白,为什么人们会选择在 GEICO 投保,而不是在他们当时已经投保的公司投保,以及这种优势有多持久。你知道,有了这种优势,还能做哪些别的事?就是有一大堆问题我想问他,而他在回答时表现得非常出色。这件事,你知道的,从根本上改变了我的生活。所以在这件事上,除了感谢戴维,我别无他人可谢。这就是“闲聊法”,我确实建议这么做。查理?

WARREN BUFFETTWell, the answer to that question is that now I spend practically none because I've done it in the past. And the one advantage of allocating capital is that an awful lot of what you do is cumulative in nature, so that you do get continuing benefits out of things that you'd done earlier. So by now, I'm probably fairly familiar with most of the businesses that might qualify for investment at Berkshire. But when I started out, and for a long time I used to do a lot of what Phil Fisher described — I followed his scuttlebutt method. And I don't think you can do too much of it. Now, the general premise of why you're interested in something should be 80 percent of it or thereabouts. I mean, you don't want to be chasing down every idea that way, so you should have a strong presumption. You should be like a basketball coach who runs into a seven-footer on the street. I mean, you're interested to start with; now you have to find out if you can keep him in school, if he's coordinated, and all that sort of thing. That's the scuttlebutt aspect of it. But I believe that as you're acquiring knowledge about industries in general, companies specifically, that there really isn't anything like first doing some reading about them, and then getting out and talking to competitors, and customers, and suppliers, and ex-employees, and current employees, and whatever it may be. And you will learn a lot. But it should be the last 20 percent or 10 percent. I mean, you don't want to get too impressed by that, because you really want to start with a business where you think the economics are good, where they look like seven-footers, and then you want to go out with a scuttlebutt approach to possibly reject your original hypothesis. Or maybe, if you confirm it, maybe do it even more strongly. I did that with American Express back in the '60s and essentially the scuttlebutt approach so reinforced my feeling about it that I kept buying more and more and more as I went along. And if you talk to a bunch of people on an industry and you ask them what competitor they fear the most, and why they fear them, and all of that sort of thing. You know, who would they use the silver bullet of Andy Grove's on and so on, you're going to learn a lot about it. You'll probably know more about the industry than most of the people in it when you get through, because you'll bring an independent perspective to it, and you'll be listening to everything everyone says rather than coming in with these preconceived notions and just sort of listening to your own truths after a while. I advise it. I don't really do it much anymore. I do it a little bit, and I talked in the annual report about how when we made the decision on keeping the American Express when we exchanged our Percs for common stock in 1994, I was using the scuttlebutt approach when I talked to Frank Olson. I couldn't have talked to a better guy than Frank Olson. Frank Olson, running Hertz Corporation, lots of experience at United Airlines, and a consumer marketing guy by nature. I mean, he understands business. And when I asked him how strong the American Express card was and what were the strengths and the weaknesses of it, and who was coming along after it, and so on, I mean, he could give me an answer in five minutes that would be better than I could accomplish in hours and hours and hours or weeks of roaming around and doing other things. So you can learn from people. And Frank was a user of it. I mean, Frank was paying X percent to American Express for his Hertz cars. And Frank doesn't like to pay out money, so why was he paying that? And if he was paying more than he was paying on Master Charge or Visa, why was he paying more? And then what could he do about it? I mean, you just keep asking questions. And I guess Davy [Lorimer Davidson] explained that in that video we had ahead of time. I'm very grateful to him for doing that, because that was a real effort for him. But that was really what I was doing back in 1951 when I visited him down in Washington, because I was trying to figure out why people would insure with GEICO rather than with the companies that they were already insuring with, and how permanent that advantage was. You know, what other things could you do with that advantage? And you know, there were just a lot of questions I wanted to ask him, and he was terrific in giving me the answer. It, you know, changed my life in a major way. So I have nobody to thank but Davy on that. But that's the scuttlebutt method and I do advise it. Charlie?

查理·芒格没什么要补充的。

CHARLIE MUNGERNothing to add.

考验在于内在价值的增长

"Real test is the gain in intrinsic value"

沃伦·巴菲特6 号区域。

WARREN BUFFETTArea 6.

现场股东你好,我叫理查德·隆托克,来自加拿大多伦多。我有一个问题想请教你们两位。巴菲特先生,伯克希尔·哈撒韦 1997 年的盈利低于 1996 年。你们在 1998 年打算怎么做来提升盈利?(笑声)还有,芒格先生,我看着你们俩一整天都在吃喜诗糖果、喝可口可乐。

AUDIENCE MEMBERHi, my name is Richard Lontok (PH) from Toronto, Canada. I have a question for both of you. Mr. Buffett, Berkshire Hathaway's earnings in 1997 is less than that of 1996. What do you intend to do in 1998 to improve that earning. (Laughter) And Mr. Munger, I've been watching you and Mr. Buffett eating the See's candies and drinking the Coca-Cola the whole day.

沃伦·巴菲特你也来一起吃啊。(笑声)

WARREN BUFFETTJoin in. (Laughter)

现场股东你们以后打算像戴夫·托马斯给温蒂汉堡做广告那样,亲自拍广告吗?(笑声和掌声)

AUDIENCE MEMBERDo you intend to do any commercials in the future like what Dave Thomas does with Wendy's? (Laughter and applause)

沃伦·巴菲特你觉得我们俩谁来拍合适?(笑)这倒是个有趣的话题。

WARREN BUFFETTWhich of us do you think should do them? (Laughs) Now you're talking.

查理·芒格我们还不够老,真要拍广告还不够有说服力。(笑声)我们想做的,是请一位大约 110 岁的人坐在这上面,高高兴兴地吃着喜诗糖果回答这些问题。那才真管用。

CHARLIE MUNGERWe aren't old enough to be really good in a commercial. (Laughter) What we would like to do is have somebody up here happily eating See's candy and answering these questions who's about 110 years old. Now, that would really be helpful.

沃伦·巴菲特我们——说到盈利,最终按美国公认会计准则报告的净利润,在伯克希尔对我们来说毫无意义。我们公布的透视盈余确实有一定意义,但即便是透视盈余,也需要结合当期是否发生了巨灾再保险事件,或者 GEICO 是否经历了异常好的年份等因素来解读,我们会尽量指出这些因素。但我们确实希望,透视盈余能随着时间的推移,以一个合理的速度增长。不过,我们最终的盈利数字里包含了资本利得,而我们完全可以按我们想要的任何金额来报告这部分收益,所以我们对伯克希尔实现的资本利得完全不重视。美国国税局倒是挺重视的——这也是为什么我们今年可能要向他们缴纳十亿甚至更多的税款。但在衡量我们的进展方面,这些实现的资本利得毫无意义。透视盈余能够说明一些问题。那份放在年报前几页的表格,展示了我们净资产变化相对于标普 500 指数的比较,它能说明一些问题,但并不完美。最终的检验标准,无疑是内在价值随时间的增长。对于内在价值,没有一个精确的数字可以衡量,但到目前为止,查理和我认为这个增长是令人满意的,可我们也判断,这样的增长是不可持续的。查理,还有什么要补充的吗——?

WARREN BUFFETTWe — in terms of the earnings, the final bottom line GAAP reported earnings mean absolutely nothing at Berkshire to us. Now, the look-through earnings which we publish do have some meaning, but even those have to be interpreted in terms of whether there was a super-cat occurrence, or whether GEICO had an unusually good year, and we try to mention those factors. But we do hope that the look-through earnings do build at a reasonable clip over time. But our final earnings include capital gains and we can report those in any number that we wanted to, and we pay no attention whatsoever to realized capital gains at Berkshire. The IRS does, but — and that's why we may send them a billion or more dollars this year. But they mean nothing in terms of measuring our progress. The look-through earnings say something about it. That table, the first couple of pages, it shows our change in book value versus the S&P says something about it, not perfect. The real test is the gain in intrinsic value, for sure, over time. And there's no hard number for that, but so far Charlie and I judge it satisfactory, but we also judge it as non-repeatable. Charlie, anything more —?

查理·芒格没了。

CHARLIE MUNGERNo.

“我们偏爱别人眼中的风险”

"We prefer what other people call risk"

沃伦·巴菲特请 7 号区域。

WARREN BUFFETTArea 7, please.

凯科·马哈利克下午好,巴菲特先生、芒格先生。我叫凯科·马哈利克,是沃顿商学院的 MBA 学生,但请别因为这个就对我有偏见。

KEIKO MAHALICKGood afternoon, Mr. Buffett and Mr. Munger. My name is Keiko Mahalick (PH) and I'm an M.B.A. student at Wharton, but please don't hold that against me.

沃伦·巴菲特不会的。(笑声)我都没念到那么高。我就只是个本科生。(笑)

WARREN BUFFETTWe won't. (Laughter) I never made it that far. I was an undergraduate student. (Laughs)

现场股东请问,你在现金流估值过程中是如何区分不同类型的公司的?毕竟你对所有公司都使用同样的折现率。比如,在给可口可乐和 GEICO 估值时,你怎么处理它们现金流风险性的差异?

AUDIENCE MEMBERCould you please explain how you differentiate between types of businesses in your cash flow valuation process, given that you use the same discount rates across companies? For example, in valuing Coke and GEICO, how do you account for the difference in the riskiness of their cash flows?

沃伦·巴菲特我们不按传统那套——实际上就是沃顿商学院教你的那套——去操心风险。我们……(笑声)不过相信我,这是个好问题。但我们是——如果我们能完美预见每家企业的未来,那么钱是从经营有轨电车赚来的还是从卖软件赚来的,根本没有任何区别。因为从现在到审判日之间,我们衡量的唯一东西就是所有产出的现金,这些现金对我们来说花起来都一样。真的——钱在哪个行业赚的毫无意义,除非它能告诉你一些有关产生现金能力的信息。但一旦现金变成可分配的了,它的质量就跟来源无关了。我们看待风险,本质上是在审视未来企业时的一个“行还是不行”的阀门。换句话说,如果我们觉得自己根本不知道未来会发生什么,那并不意味着这件事一定有风险,只意味着我们不知道。对我们而言,它是有风险的。对另一个懂这行的人来说,它可能就没风险。在这种情况下,我们就放弃。我们不试图去预测那些东西。我们也不会说,“好吧,我们不知道未来会发生什么,所以用 9% 而不是 7% 来贴现,”我们连该用哪个数字都不知道。那不是我们处理问题的方法。我们觉得,一旦某件事通过了一道门槛检验,让我们对它感到相当确定,那么同样的贴现因子就倾向于适用于所有事。而且我们只做那些在买入时就感到相当确定的事。所以,我们认为所有资本资产定价模型那套推理——什么不同的风险调整回报率之类的——我们倾向于认为它是……嗯,我们不是倾向于认为——我们认为那是胡说八道。但我们也认为,进入或者试图评估那些我们对未来毫无信念可言的情形,同样是胡说八道。我们不相信可以用更高的贴现率来补偿,说这事风险更高,所以我不知道会发生什么,那我就用个更高的贴现率。这根本不是我们处理事情的方式。查理?

WARREN BUFFETTWe don't worry about risk in the traditional — the way you're taught, actually, at Wharton. We — (Laughter) But it's a good question, believe me. But we are — if we could see the future of every business perfectly, it wouldn't make any difference whether the money came from running streetcars or from selling software, because all the cash that came out, which is all we're measuring between now and judgment day, would spend the same to us. It really — the industry that it's earned in means nothing except to the extent that it may tell you something about the ability to develop the cash. But it has no meaning on the quality of the cash once it becomes distributable. We look at riskiness, essentially, as being sort of a go/no-go valve in terms of looking at the future businesses. In other words, if we think we simply don't know what's going to happen in the future, that doesn't mean it's necessarily risky, it just means we don't know. It means it's risky for us. It might not be risky for someone else who understands the business. In that case, we just give up. We don't try to predict those things. And we don't say, "Well, we don't know what's going to happen, so therefore we'll discount it at 9 percent instead of 7 percent," some number that we don't even know. That is not our way to approach it. We feel that once it passes a threshold test of being something about which we feel quite certain, that the same discount factor tends to apply to everything. And we try to do only things about which we are quite certain when we buy into the businesses. So we think all the capital asset pricing model-type reasoning with different rates of risk-adjusted return and all that, we tend to think it is — well, we don't tend to — we think it is nonsense. But we do think it's also nonsense to get into situations, or to try and evaluate situations, where we don't have any conviction to speak of as to what the future is going to look like. And we don't think you can compensate for that by having a higher discount rate and saying it's riskier, so then I don't really know what's going to happen and I'll have a higher discount rate. That just is not our way of approaching things. Charlie?

查理·芒格是的。公司金融学里那种对波动性的过度强调,我们觉得就是胡说八道。如果我们有统计概率,投入 100 万然后变成……这么说吧:只要赔率对我们有利,而且我们不是在拿整个公司赌一次或几乎赌一次,我们就不会在意结果的波动性。我们想要的是有利的赔率。我们认为,波动性随着时间的推移,在伯克希尔自己会解决。

CHARLIE MUNGERYeah. This great emphasis on volatility in corporate finance we just regard as nonsense. If we have a statistical probability of putting out a million and having it turn into — Put it this way: as long as the odds are in our favor and we're not risking the whole company on one throw or anything close to it, we don't mind volatility in results. What we want is the favorable odds. We figure the volatility, over time, will take care of itself at Berkshire.

沃伦·巴菲特如果我们对一家企业的经营结果极其确信,我们宁愿它波动大,也不愿它波动小。如果一家企业的价格上蹿下跳,而我们知道它的最终结局,那我们就能从中赚到更多钱。举个例子,如果有人对喜诗糖果的月度盈利做出反应——它一年里有八个月可能亏钱,然后在十一月和十二月大发其财——如果有人对此做出反应,导致作为独立公司的股票波动极大,那对我们来说就太棒了,因为我们知道那完全是胡说八道。我们会在七月买入,一月卖出。当然,事情显然不会那么走。但当我们看到一家我们极为确定的企业,而全世界都认为它的命运起伏不定,从而导致它的股价表现出巨大波动性时——你知道,我们喜欢得不得了。这比低贝塔值要好得多。所以,我们认为——我们实际上更喜欢别人称之为风险的东西。我们买入《华盛顿邮报》的时候——我常用这个例子——它在几个月内跌了 50%。那是可能发生的最好的事了。我的意思是,没有比这更好的。那家公司的生意本质上是非常稳定的。我是说,电视台和一家强势的、占主导地位的报纸,那是一门非波动性的生意,但它的股价是波动性的。你知道,从我们的角度看,这是一个极好的组合。

WARREN BUFFETTIf we have a business about which we're extremely confident as to the business result, we would prefer that it have high volatility than low volatility. We will make more money out of a business where we know where the endgame is going to be if it bounces around a lot. I mean, for example, if people reacted to the monthly earnings of See's, which might lose money eight months out of the year and makes a fortune, you know, in November and December — if people reacted to that and therefore made its stock as an independent company very volatile, that would be terrific for us because we would know it was all nonsense. And we would buy in July and sell in January. Well, obviously, things don't behave that way. But when we see a business about which we're very certain, but the world thinks that its fortunes are going up and down, and therefore it behaves volatile — with great volatility — you know, we love it. That's way better than having a lower beta. So we think that — we actually would prefer what other people would call risk. When we bought The Washington Post — I've used that as — it went down 50 percent in a matter of a few months. Best thing that could've happened. I mean, doesn't get any better than that. Business was fundamentally very nonvolatile in nature. I mean, TV stations and a strong, dominant newspaper, that's a nonvolatile business, but it was a volatile stock. And you know, that is a great combination from our standpoint.

我们希望股东像我们一样看待伯克希尔

We want shareholders who look at Berkshire the same way we do

沃伦·巴菲特区域 8。

WARREN BUFFETTArea 8.

现场股东下午好,感谢你们留到现在回答我们的问题。我有两个问题。第一,你能否讲讲你们买入和卖出麦当劳背后的逻辑是什么?第二个问题关于你用过的一个词。你谈到过伯克希尔·哈撒韦股东群体质地。你如何定义这种质地,它到底能带来什么实际影响?

AUDIENCE MEMBERGood afternoon, and thank you for staying around to answer our questions. I have two. First of all, would you give us what logic went into your decision to both buy and sell McDonald's? And my second question goes to a term that you've used. You talked about the caliber of the shareholders at Berkshire Hathaway. How do you define the caliber and what difference does it really make?

沃伦·巴菲特嗯,影响很大。我们对高质量群体的定义就是像我们自己一样的人。(笑声)这不完全是开玩笑,因为我们基本上希望股东像我们一样看待这门生意。我们会在周围经营一些东西,有什么比有一群与我们怀有完全不同的期望、用不同的方式评估我们、诸如此类的人更糟糕的呢?我的意思是,如果你要……你会有一定数量的流通股。比方说我们有相当于 120 多万股 A 股。一定有人持有着每一股。现在,你希望它们由那些理解你的生意、理解你的目标、用和你相同的方式衡量你、有相似时间视野的人持有,还是相反?长期来看,与志同道合的人为伍确实会产生影响。所以这对我们来说是一个重要的加分项,对经营也有利,而且当你拥有这样一群股东时,价格与内在价值的关系会更加一致,因为他们理解自己和生意,不太可能在两个方向上做蠢事。所以你会获得一个比我们有一大群认为评估这门生意最重要的是下季度盈利的人时更一致的关系。关于麦当劳的问题很简单,那是一门出色的生意。我们买入时不谈论,卖出时也不谈论。查理?

WARREN BUFFETTWell, it makes a lot of difference. Our idea of a high-caliber group is one that is just like us. (Laughter) And that's not entirely facetious in that we basically want shareholders who look at the business the same way we do. Because we're going to be around running something, and what could be worse than having a group out there had a whole different set of expectations than we did, and evaluated us in a different way, and all of this sort of thing? I mean, if you are going to — you're going to have a given number of shares outstanding. Let's say we have an equivalent of a million, two-hundred and some thousand A shares. Somebody's going to own every single share. Now, would you rather have them owned by people who understand your business, who understand your objectives, who measure you the same way you do, who have similar time horizons, or would you rather have the reverse? It makes a real difference over time to be in with people that are compatible with you. So it's a significant plus to us, the operation of the business, and it leads to a more consistent relationship between price and intrinsic value when you have a group like that, because they understand themselves and the business, and they're not likely to do silly things in either direction. So you get a much more consistent relationship than if we had a whole bunch of people who were thinking that the most important thing in evaluating this business was next quarter's earnings. Question about McDonald's simply is, you know, it's an outstanding business and we don't talk about it when we buy it, we don't talk about it if we sell it. Charlie?

查理·芒格是的。管理层在意股东是谁,这会有什么影响?这么说吧,如果你投身于我所说的受托人资本主义,在这里股东不是一群面目模糊的无名之辈,你会感到一种类似于穿着刚毛衬衣的义务,要尽你所能为股东做好。那么,你难道不愿意是对你喜欢的人尽义务,而非你不喜欢的人吗?(笑声)

CHARLIE MUNGERYeah. The question of what difference does it make to the management who the shareholders are, well, if you are into what I call trustee capitalism, where the shareholders aren't just a faceless bunch of nothings, you feel as a kind of a hair shirt, an obligation to do as well as you can by the shareholders. Well, wouldn't you rather feel an obligation to people you liked instead of people you didn't like? (Laughter)

沃伦·巴菲特是的,比方说你在经营一家企业——(掌声)——你有三个所有者可以选择。你可以 100% 由你最喜欢的慈善机构拥有,100% 由美国政府拥有,100% 由你能想到的最坏的人——比如你家乡的那个——拥有。我的意思是,这会影响你每天上班的心情。

WARREN BUFFETTYeah, let's say you were running a business and — (applause) — and you had a choice of three owners. You could have a hundred percent of it owned by whatever your favorite philanthropy is, you could have a hundred percent of it owned by the U.S. government, and you could have a hundred percent of it owned by, you know, the worst person you can think of, you know, in your hometown. I mean, I think it would make a difference in how you felt about going to work every day.

"为付出的价格获得更多品质"

"Get more quality than you're paying for"

沃伦·巴菲特区域 9。

WARREN BUFFETTNumber 9.

现场股东是的,我叫史蒂夫·杰克,来自南加州。我的问题大致是关于如何权衡品质与价格。我参加过三次股东大会,每年都听到你们大谈可口可乐有多么好。但据我所知,过去三年,尽管可口可乐的股票表现不错,你们并没有增持任何股份。如果一位投资者的期限相对较短,比如三到五年,你们认为在品质和价格之间应当分别给予多大权重?

AUDIENCE MEMBERYes, my name is Steve Jack (PH). I'm from Southern California. And my question has to deal with kind of quality versus price. I've been to three annual meetings and I've heard great things about Coke every year. But as far as I'm aware, you have not bought any additional shares of Coke over the last three years even though the stock has done just fine. If an investor has a relatively short timeframe, say three to five years, how much weight do you think one should give to quality versus price?

沃伦·巴菲特嗯,如果你的期限是三到五年,第一,我不会建议这样做。因为我觉得如果你那时候就想着退出,这就更倾向于——更接近于博傻理论。看待任何投资的最佳方式是,问自己如果我把它永远持有下去,把全家的净资产都投进去,我会是什么感觉?但我们从根本上相信买入——如果你所说的品质指的是企业在未来一段时间内按你预期的那样表现的确定性高,因此可能的结果范围相当窄——你知道,这就是我们喜欢买的那种企业。我只能说,我们喜欢支付一个让我们舒服的价格,而这在某种程度上取决于利率水平。在过去一年里,对于我们喜欢的那类企业,我们一直没有找到舒服的价格。我们也没觉得价格不舒服到想卖出的地步。但也不是那种我们会增持的价格——我们大概在五年前左右增持过一次可口可乐,可以想见我们可能还会再增持。增持的可能性远大于减持。不过我们对我们持有的大多数企业都是这种感觉。我们去年确实做了一个决定,认为债券相对有吸引力,于是我们减持了某些持仓,清掉了一些小仓位,以便更大幅度地投入债券。查理?

WARREN BUFFETTWell, if your timeframe is three to five years, A) I wouldn't advise it being that way. Because I think if you think you're going to get out then, it gets more toward — leaning toward the bigger fool theory. The best way to look at any investment is, how will I feel if I own it forever, you know, and put all my family's net worth in it? But we basically believe in buying — if you talk about quality meaning the certainty that the business will perform as you expect it to perform over a period of time, so the range of possible performance is fairly narrow — you know, that's the kind of business we like to buy. And all I can say is that we like to pay a comfortable price, and that depends to some extent on what interest rates are. We haven't found comfortable prices for the kind of businesses we like in the last year. We don't find them uncomfortable, in the sense that we want to sell them. But they're not prices at which we — we added to Coke one time about, I don't know, five years ago or thereabouts, and it's conceivable we would add again. It's a lot more conceivable we would add than subtract. But that's the way we feel about most of the businesses. We did make a decision last year that we thought bonds were relatively attractive, and we trimmed certain holdings and eliminated certain small holdings in order to make a bigger commitment in bonds. Charlie?

查理·芒格是的。你谈到品质与价格。投资游戏始终是要同时考虑品质和价格。诀窍在于,用你付出的价格,获得比它更多的品质。就这么简单。

CHARLIE MUNGERYeah. You talk about quality versus price. The investment game always involves considering both quality and price. And the trick is to get more quality than you're paying for in the price. It's just that simple.

沃伦·巴菲特但不容易。

WARREN BUFFETTBut not easy.

查理·芒格对,但不容易。

CHARLIE MUNGERNo, but not easy.

对剥离子公司不感兴趣

No interest in spinning off subsidiaries

沃伦·巴菲特10 区。

WARREN BUFFETTArea 10.

现场股东先生们,下午好。我是来自新泽西州格林村的杰夫·柯比。可否请你们评论一下免税分拆给股东的一般做法,尤其是,如果你们认为伯克希尔旗下某家运营公司作为独立实体在公开市场上获得的估值,将显著高于它作为伯克希尔·哈撒韦一部分时的估值,你们是否愿意考虑这种做法?

AUDIENCE MEMBERGentlemen, good afternoon. Jeff Kirby from Green Village, New Jersey. Would you comment please on tax-free spinoffs to shareholders in general, and particularly how you would feel about those were you to believe that a materially higher value would be ascribed to one of your operating companies in the public arena than as part of Berkshire Hathaway?

沃伦·巴菲特嗯,在伯克希尔历史上,确实有过某些组成部分作为独立公司的估值倍数,很可能远高于它们对伯克希尔整体贡献的估值倍数,虽然我认为现在已不是这种情况。但我们对分拆的反应会是——即便我们认为短期内会有些市场优势,我们基本上也毫无兴趣。我们乐于将现有企业群视为伯克希尔这个单一整体的一部分。我们希望增加这个企业群。随着时间的推进,我们也将增加这个企业群。至于那种为了短期内多赚一点市值就把公司拆成很多小块的想法,对我们而言毫无意义。查理?

WARREN BUFFETTWell, there's certainly been times in Berkshire's history when certain components of Berkshire might well have sold at higher multiples as individual companies than the amount they contributed to the whole of Berkshire, although I don't think that would be the case now. But our reaction to spinoffs would be — even if we thought there was some immediate market advantage, it would have no interest, basically, to us. We like the group of businesses we have as part of a single unit at Berkshire. We hope to add to that group of businesses. We will add to that group of businesses over time. And the idea of creating a lot of little pieces because we could get a little more market value in the short term, it just doesn't mean anything to us. Charlie?

查理·芒格是啊,那会增加大量摩擦成本和间接费用。我们拥有——我不知道有哪家我们这种体量的公司,间接费用比我们更低,而且我们喜欢这样。

CHARLIE MUNGERYeah, it would add a lot of frictional costs and overheads. We have the — I don't know anybody our size who has lower overhead than we do, and we like it that way.

沃伦·巴菲特是的。(掌声)现在,我们运营的税后成本已经降到资本价值的万分之零点五。而当你想到许多共同基金的成本是万分之一百二十五,那就意味着它们的费用率是我们的 250 倍——(笑)——按资本规模计算。

WARREN BUFFETTYeah. (Applause) Right now our after-tax cost of running the operation has gotten down to a half a basis point of capital value. And when you think that many mutual funds are at 125 basis points that means they have 250 times — (laughs) — the overhead ratio to capitalization that we have —

查理·芒格而他们拥有的不过是一堆有价证券,我们除了这些还有众多企业。

CHARLIE MUNGERAnd all they've got is a bunch of marketable securities, and we got that plus businesses.

沃伦·巴菲特对。顺便说一句,我们不需要更多了——

WARREN BUFFETTYeah. We don't need any more, incidentally —

查理·芒格沃伦,我们还能更低。(巴菲特笑)我们还能再低很多——

CHARLIE MUNGERWe can get lower, Warren. (Buffett laughs) We can get a lot lower —

沃伦·巴菲特是啊,我知道。我知道。(笑声)你觉得他们(伯克希尔的董事会)会愿意一年只拿 500 美元,而不是 900 美元吗,查理?(笑声)前排传来起哄声。

WARREN BUFFETTYeah, I know. I know. (Laughter) You think they'd [Berkshire's board of directors] work for $500 a year instead of $900, Charlie? (Laughter) Groans from the front row.

股东助力内布拉斯加家具城和博尔斯海姆珠宝销售

Shareholders boost sales at Nebraska Furniture Mart and Borsheims

沃伦·巴菲特1 区。

WARREN BUFFETTArea 1.

现场股东下午好,巴菲特先生和芒格先生。我有点好奇,你们能不能告诉我,或者跟我们讲讲,内布拉斯加家具城和博尔斯海姆珠宝这个周末做了多少生意?另外,你们有没有兴趣投资汽车行业?如果现在没兴趣,将来需要什么条件,才会改变你们对这个行业的看法?

AUDIENCE MEMBERGood afternoon, Mr. Buffett and Mr. Munger. I was kind of curious if you could tell me, do you know or can you tell us how much business Nebraska Furniture Mart and Borsheims did this weekend? And secondly, do you have any interest in investing in the auto industry? And if not interested now, what would change your mind about this industry in the future?

沃伦·巴菲特嗯,第一个问题,我不知道家具城做了多少,但我确实知道有很多股东去了那里。我收到了口头汇报。他们平时的生意数据不会有太大变化——毕竟,你知道,你讨论的是一家——家具城——平均每天营业额 80 万美元的公司。这是一家大型运营实体。所以我们的股东确实有影响,但相对影响没有他们在博尔斯海姆珠宝那么大。博尔斯海姆今年股东大会期间的销售额是去年的两倍多,当天业绩相当了得。(笑声)

WARREN BUFFETTWell, the first question, I don't know what the Mart did but I do know they had a lot of shareholders there. Got a verbal report on that. There would be less change in their normal — they do — you know, you're talking about a company that — at the Mart — that does $800,000 a day on average. It is a big operation. So our shareholders have an impact, but not the relative impact that they would have at Borsheims. Borsheims did over twice as much this year as last year, and they had a big day. (Laughter)

对汽车行业没有特别见解

No special insights into automobile industry

沃伦·巴菲特另一个问题是什么,查理?

WARREN BUFFETTAnd what was the other question, Charlie?

现场股东——行业。汽车行业。

AUDIENCE MEMBER— industry. The auto industry.

沃伦·巴菲特哦,汽车行业。是啊,查理在 60 年代中期大举投资了通用汽车,对吧查理?那是你最大的一笔投资?

WARREN BUFFETTOh, the auto industry. Yeah, Charlie was big in General Motors in the mid-'60s, right Charlie? It was your biggest commitment?

查理·芒格我当时一时糊涂。(笑声)幸运的是,我清醒过来了。(笑声)

CHARLIE MUNGERI had a temporary delusion. (Laughter) Luckily, it passed. (Laughter)

沃伦·巴菲特对。不,他在这上面赚了钱。

WARREN BUFFETTYeah. No, he made money on it.

查理·芒格是的,我赚了。

CHARLIE MUNGERYes, I did.

沃伦·巴菲特我们——这是一种跟踪起来很有意思的行业。我是说,很多年前它在经济中占据主导地位——或者说压倒性因素。后来它有所萎缩,但仍然是一个非常重要的行业。这是一种任何人都能跟得上的行业。我是说,你对产品以及竞争产品都有体验,而且你——在这个房间里的每个人,都大致了解这个行业的经济特性。但我们从不觉得自己比其他人更懂它。所以,我们有时候看到汽车公司的市盈率非常低,股价事后看来也极具吸引力,但我们从来都没有搞明白,五年之后,在现有的这些汽车公司中,哪一家能比现在的位置前进最多,或者哪一家能比市场预期的前进最多。那种知识,我们就是不具备。查理?

WARREN BUFFETTWe — it's the kind of industry that's — it's interesting for us to follow. I mean, many years ago it was the dominant factor — or overwhelming factor — in the economy. It's diminished a fair amount but it's still a very important industry. And it's the kind of industry that anyone can follow. I mean, you have experience with the product and competing products, and you — everyone in this room understands in a general way the economic nature of the industry. But we've never felt that we understood it better than other people. So we've seen auto companies at very low multiples sometimes and with prices that in hindsight looked very attractive, but we never really felt that we knew who among the auto companies five years from now would have gained the most ground relative to where they are now, or that gained the most ground relative to what the market might expect. It just isn't given to us, that knowledge. Charlie?

查理·芒格我同意。

CHARLIE MUNGERI agree.

互联网销售可能助力波仙珠宝和 GEICO

Selling on internet could help Borsheims and GEICO

沃伦·巴菲特2 区。

WARREN BUFFETTArea two.

斯科特·鲁德嗨,我叫斯科特·鲁德,来自明尼苏达州依文宁普雷里。我的问题是:从现在起十年后——我指的是波仙珠宝面向消费者的零售部分,而不是公司部门——从现在起十年后,在每日运营层面,你预计哪三件事变化最大,最能影响你们在该领域保持主导地位的能力?

SCOTT RUDDHi, my name is Scott Rudd from Evening Prairie, Minnesota. And my question is this: ten years from now — and I'm referring to Borsheims as the retail part of it to the consumer, not so much the corporate division — ten years from now, what would be the three things that you would expect to change on a day-to-day operating basis, to change the most and affect your ability to be dominant in that area.

沃伦·巴菲特嗯,我认为——你是特指波仙珠宝吗?

WARREN BUFFETTWell, I think — are you talking about Borsheims specifically?

现场股东是的。

AUDIENCE MEMBERYes.

沃伦·巴菲特好的,我认为波仙珠宝——我提不出三件事——但波仙珠宝可能是我们旗下为数不多的,互联网能带来巨大——巨大潜力的公司之一。我不知道这会不会发生,但毫无疑问,我们的运营——而且我在网上也说过——毛利率比蒂芙尼或那些上市珠宝公司低得多,显著地低。顾客每花一块钱从我们这里得到的价值,要多得多。我们的运营成本比那些上市公司低得多。我在网上讲过,我们的运营成本比上市竞争对手低了 15 到 20 个百分点,某些情况下甚至低得更多。所以我们能提供的价值相当大。人们面对珠宝商时,心里最大的问题永远是,“你怎么知道该信谁?”要知道,这是一种让大多数人在购买时感到非常不安的商品。而我认为,伯克希尔·哈撒韦这块牌子能帮人们在这一点上安心。我认为,全国各地顾客的亲身经历也能说明问题。而且我不觉得——我认为它是一种高价商品,所以省钱就变得至关重要。就像汽车保险一样,省钱这件事至关重要。所以我认为,互联网在传播并巩固波仙珠宝的全国声誉方面,可以帮上大忙。因此,波仙珠宝有望实现很大的增长,而互联网可能是其中的重头戏。我们的任务,就是让全美各地的顾客了解到,他们完全可以让我们把六件珠宝寄过去,在毫无推销压力、绝对没有任何强制的情况下细细端详,比照价格,在自己家里从容决定想买什么,跟我们做生意会相当划算。已经有很多顾客在利用这种服务了。但随着时间推移,这个人数可能会增长到现在的 10 倍、20 倍,甚至 50 倍。我认为我们应该在这方面下很大功夫。GEICO 显然也有通过互联网发展的可能性。凡是你能给顾客提供超值交易,但一直以来难题都在于怎么接触到那个顾客的,你看,互联网就提供了可能性(录音不清)。问题是,全世界的消费者都会聚集在互联网上,凭什么他们要点击你,而不是别人?实际上,伯克希尔·哈撒韦这个品牌名在这点上或许能有点帮助,虽然 GEICO 的品牌名已经家喻户晓了。GEICO 是——我在年报里说过,我们今年大概要花 1 亿美元进行推广。我们会花的比这个数更多。GEICO 的品牌潜力非常非常庞大。我们打算在这件事上不断推进、不断推进、再不断推进。查理?

<<<END P 15>>>

WARREN BUFFETTYeah, I think Borsheims — I won't have three things — but Borsheims may be one of a couple of our companies where the internet could be a huge — have a huge potential for us. I don't know if that'll happen, but there's no question that we operate — and I've got a message on the internet — at considerably — very considerably — lower gross margins than does a Tiffany or publicly-held jewelry operations. We are giving customers considerably more for their money. We've got way lower operating costs than the public companies. And I say on the internet, our operating costs are 15 to 20 percentage points, and even more in some cases, less than publicly-owned competitors. So we've got a lot to offer. Now, the big question people always have with jewelers is, "How do you know who to trust?" I mean, you know, it is an article that most people feel very uncomfortable buying. And I think that the Berkshire Hathaway identification can help people feel comfortable on it. I think that the experience of customers around the country as they see it. And I don't think that — I think it's a product — it's a high-ticket item, so saving money gets to be really important. Just like auto insurance, saving money gets to be really important. So I think that the internet could be of significant assistance to Borsheims in terms of spreading and facilitating its nationwide reputation. So Borsheims could have a lot of growth and the internet could be a big part of it. Our job is to get the message to people around the country that they can literally, you know, have us send a half a dozen items to them, that they can look at with no high-pressure salesmanship at all or anything of the sort, and look at the prices, decide what they want in their own homes, and they will do very well with us. And we have a lot of people taking advantage of that now. But we could have 10, or 20, or 50 times that number as the years go by. And I think we should work very hard on that. GEICO has possibilities through the internet, obviously, also. Anything where you're offering a terrific deal to the consumer, but one of the problems has been how do you talk to that consumer, you know, the internet offers possibilities (inaudible). The thing is that everybody in the world is going to be there, and why should they click on you instead of somebody else? Actually, the Berkshire Hathaway name may help a little bit on that, although GEICO's name is extremely well known. GEICO is — I said in the annual report we were going to spend a hundred million dollars in — basically in promotion this year. We'll spend more money than that. The brand potential in GEICO is very, very big. And we intend to push and push and push on that. Charlie?

查理·芒格好吧,话虽这么说,如果互联网能帮到我们的一些业务,那光盘和电脑组合起来也确实砸了我们的世界图书公司。

CHARLIE MUNGERWell all that said, if the internet helps some of our business, why certainly the CD-ROM and the personal computer combined to clobber World Book for us.

沃伦·巴菲特是啊,我们付了入场费。

WARREN BUFFETTYeah, we paid our entry fee.

查理·芒格是啊,我们——(笑声)——不全是好处。

CHARLIE MUNGERYeah, we — (laughter) — it's not all plus.

沃伦·巴菲特不是。

WARREN BUFFETTNo.

麦当劳 vs. 冰雪皇后

McDonald's vs. Dairy Queen

沃伦·巴菲特3 区。

WARREN BUFFETTArea 3.

现场股东我叫豪尔赫·戈比,来自瑞士苏黎世。我的问题涉及食品行业,主要是麦当劳和冰雪皇后。麦当劳和冰雪皇后在投资领域上有没有重大差异?如果有,你能解释一下吗?

AUDIENCE MEMBERMy name is Jorge Gobbi (PH) from Zurich, Switzerland and my question refers to food businesses, mainly McDonald's and Dairy Queen. Are there major differences in the investment territories fixed between McDonald's and Dairy Queen? And if yes, would you explain them?

沃伦·巴菲特是的,有重大差异。麦当劳在全球拥有的门店,大概占所有店铺数量的三分之一左右。我没办法告诉你精确比例,但如果他们有 23,000 家门店,那其中自有门店就有好几千家,并且由他们自己运营。剩下的门店中,他们拥有很高比例,然后租赁给加盟商来经营。所以他们在全球的实体设施上有非常大规模的投资,并从中获得非常可观的回报。冰雪皇后——把 Orange Julius 算在内——有 6,000 多家门店,其中只有 30 多家是由公司自己运营的。就算那些自营店,有些也是合资或合伙形式。所以这两家公司在固定资产上的投入差别巨大。对冰雪皇后来说,加盟商或实际经营者——也就是他们的房东——在固定资产上的投入显然不小。但作为品牌授权方,公司层面的固定资产投入并不大,因此冰雪皇后占用的资本,相比麦当劳要小得多。但麦当劳从拥有那些门店地产中也赚了很多钱——而冰雪皇后在大多数情况下,只收取加盟商销售额的 4% 作为特许权使用费。麦当劳那边呢,除了这个比例更高的特许权费,还有租金等等。所以这是两种截然不同的经济模式。但归根结底,两家公司都依赖于加盟商的成功。我的意思是,你必须让加盟商的生意好,母公司长期才能有好生意。两家公司都要面对这个局面。查理?

WARREN BUFFETTYeah, there are major differences. McDonald's owns, perhaps, in the area of a third of all locations worldwide. I can't tell you the exact percentage, but if they've got 23,000 outlets, they own many, many thousands of them, and operate them. And then of the remainder, they own a very high percentage and lease them to their operators, their franchisees. So they have a very large investment, on which they get very good returns, in physical facilities all over the world. Dairy Queen has — counting Orange Julius— 6,000-plus operations, of which 30-odd are operated by the company. And even those, some are in joint ventures or partnerships. So the investment in fixed assets is dramatically different between the two. The fixed-assets investment by the franchisee, or the person — his landlord — obviously is significant at a Dairy Queen. But it's not significant to the company as the franchisor, so that the capital employed in Dairy Queen is relatively small compared to the capital employed in McDonald's. But McDonald's also makes a lot of money out of owning those locations and receives — Whereas Dairy Queen will, in most cases, receive 4 percent of the franchisee's sales, in terms of a royalty, at a McDonald's there's that — there's more than that percentage, plus rentals and so on. So they're two different — very different — economic models. They both depend on the success of the franchisee in the end. I mean, you have to have a good business for the franchisee to, over time, have a good business for the parent company. Both companies have that situation to deal with. Charlie?

查理·芒格我没什么要补充的了。4% 的特许权使用费真不算高,你想想,这要给一群加盟商提供全国知名的品牌、质量控制,还有各种得力的商业支持。

CHARLIE MUNGERI've got nothing to add. The 4 percent is not very much when you stop to think about providing a group of franchisees with a nationally recognized brand, and quality control, and all sorts of desirable business aids.

沃伦·巴菲特没错,4% 处于较低水平——如果你看整个行业的话——4% 在费率范围的下端。但效果还不错——

WARREN BUFFETTNo, 4 percent is at the low — if you look at the whole industry — 4 percent is in the lower part of the range. But it works fine —

查理·芒格吸引我们的部分原因在于,冰雪皇后向加盟商收取的费用很低。

CHARLIE MUNGERPart of what attracted us was the fact that the charges to the franchisees are low at Dairy Queen.

沃伦·巴菲特成功的加盟商可以把他的生意卖出去,售价远高于他在有形资产上的投入。我们当然希望这样,因为这意味着他生意做得成功,也意味着长期来看我们会有成功的生意。你希望——你希望加盟生意——你希望加盟商赚钱,希望他创造出的资本价值超过他的投入。这就是目标。

WARREN BUFFETTA successful franchisee can sell his operation for significantly more than he has invested in tangible assets. And we want it that way, obviously, because that means he's got a successful business, and it means that, over time, we will have a successful business. You want — you want a franchise operation — you want the franchise operator to make money and you want him to create a capital asset that's worth more than he's put in it. That's the goal.

靠伯恩家族赚钱

Making money with the Byrne family

沃伦·巴菲特第四区。

WARREN BUFFETTArea 4.

现场股东下午好,芒格先生和巴菲特先生。我叫帕特里克·伯恩,是一名股东,从俄亥俄州辛辛那提来,今年又来提问题,看能不能让你们俩在一个话题上意见分歧。我选了教育,看看你们俩在这方面会不会有不同看法。不过首先,在教育这个话题上,我想简单表达一下感谢。我很幸运,我父母在 70 年代末做了一个明智的决定,买了一些伯克希尔的股票,放进我和兄弟们的大学基金里,这笔钱基本支付了我们的高等教育费用。我猜肯定有成千上万像我们这样的人,接受的教育都是用你们俩创造的财富支付的,我们欠你们情。不过可能我们所有人要是当初不上大学,一直留着股票,结果会好得多。(笑声和掌声)好吧,回到教育问题。米尔顿·弗里德曼说过,或者写过,如果你真的关心美国的贫困问题以及妇女和少数族裔的劣势等等,而且你能在美国改变一件事,那就是公共教育体系。巴菲特先生,你当然一直非常公开地支持公共教育,做了很多事情,我相信芒格先生也一样。但我注意到去年在股东大会上,芒格先生——当然你们俩——批评了高等教育的某些方面,比如商学院。但芒格先生还批评了——我觉得有点挑剔——美国的公共教育体系。我想知道你们俩是否同意弗里德曼的说法,你们认为公共教育有多重要,以及可以做些什么来改进它。

AUDIENCE MEMBERGood afternoon, Mr. Munger and Mr. Buffett. My name is Patrick Byrne, I'm a shareholder, and I'm here from Cincinnati, Ohio, back again this year to ask a question to see if I can get the two of you to disagree on a subject. I've picked education as an area where we might see some daylight between the two of you. First though, on the subject of education, I'd like to offer some brief thanks. I'm lucky in that my parents, in the late '70s, made the wise choice of buying some Berkshire stock and putting it in a college fund for my brothers and me, and that basically paid for our higher education. I suspect there must be thousands of people like us who had our education paid for by wealth that the two of you created, and we owe you. Although we probably all have been a lot better to skip college and keep the stock. (Laughter and applause) Well, on the subject of education, Milton Friedman has said, or has written, that if you really care about poverty in the U.S. and the disadvantage of women and minorities and so on, and you could cure one single thing in the U.S., it would be the public education system. Mr. Buffett, of course you've been very publicly supportive and done many things, and I'm sure Mr. Munger has as well, for public education. But I noticed last year, in this annual meeting, Mr. Munger — or both of you, of course, criticized some aspects of higher education, like business schools. But Mr. Munger included — he was a tad critical, I would say, of the U.S. public education system. And I wonder if you two agree with what Friedman says and what you think the importance of public education is, and what might be done to improve it.

沃伦·巴菲特我先让查理回答,但我只想说,帕特里克·伯恩是杰克·伯恩的儿子。杰克·伯恩在 70 年代中期 GEICO 陷入困境时拯救了它,给我们赚了一大笔钱。事实上,我是在一个周三晚上大概 8 点在华盛顿见到帕特里克的父亲的,当时 GEICO 已经破产,差不多就要被宣布破产了。那天晚上跟他谈了大概三个小时之后,第二天我就去买了 50 多万股 GEICO,戴维 [洛里默·戴维森] 提到过的,价格是 2 1/8 美元,相当于我们后来花 70 美元买的股票的 40 美分。所以帕特里克的父亲——我们可能赚了——(笑)——我们可能给伯恩家族赚了更多钱;他给我们赚了很多钱。帕特里克现在在辛辛那提经营 Fechheimers,干得特别出色。他的兄弟马克,如果我们赶上 6 月 30 日的目标日期,会在伦敦和百慕大设立一个大型业务,我们会成为非常大的合伙人。所以只剩一个兄弟了,他在加利福尼亚打高尔夫。但如果形势吃紧,我们也会想办法把他招过来。

WARREN BUFFETTI'm going to let Charlie go in a second, but I just want to say, Patrick Byrne is the son of Jack Byrne, who made a fortune for us by resuscitating GEICO when it got into trouble in the mid-'70s. In fact, I met Patrick's dad on a Wednesday night, about 8 o'clock at night, in Washington, when GEICO was — it was bankrupt and it was about — very close to being declared so. And after talking with him about three hours that night, the next day I went out and bought 500 and some-thousand shares of GEICO, that Davy [Lorimer Davidson] referred to, at 2 1/8, so — which is forty cents on the stock that we paid $70 for later on. So Patrick's dad — we may have made — (laughs) — we may have made the Byrne family more money; he made us a lot of money. Patrick is now running Fechheimers in Cincinnati and doing a sensational job. His brother, Mark, on June 30, if we hit the target date, will be establishing a major operation in London and Bermuda that will — in which we will be a very large partner. So he's only got one other brother left, and he's out playing golf in California. But if times get tough we're going to try and recruit him, too.

改进公共教育

Fixing public education

沃伦·巴菲特查理,有了那么多时间准备,你对教育有什么想说的?(笑)

WARREN BUFFETTCharlie, with all that time to prepare, what do you have to say about education? (Laughs)

查理·芒格嗯,我当然同意米尔顿·弗里德曼的说法,很难找出一个因素——如果我们可以解决它——比美国的公共教育更值得解决,尤其是低年级的教育,失败太可怕了,特别是在许多大城市。所以是的,我觉得这是一个严重的问题,需要解决。当然,关于什么是最好的解决方式,争论很大。我个人对大城市学校系统靠自身动力得到改善持怀疑态度。换句话说,我很同情那些说我们可能需要走替代方案、比如教育券的人。激励机制已经——(掌声)——在某些地方变得如此糟糕,靠进化解决不了;需要革命。沃伦,你对大城市公立学校更乐观——

CHARLIE MUNGERWell, I certainly agree with Milton Friedman, that there's — it would be hard to name one factor, if we could fix it, that would be more worthy of fixing than education in the United States, particularly the lower grades in education where the failures are so horrible, in many big cities particularly. So yes, I think it's a terrible problem and it needs fixing. Of course, it's a huge debate as to what the best way is to fix it. And I am skeptical, myself, of big city school systems getting fixed under their own momentums. In other words, I'm quite sympathetic to the people who say we may have to go to an alternative, like vouchers. That the incentive structure has — (applause) — gotten so bad in some places that you can't fix it with evolution; it takes revolution. Warren, you're more optimistic about big city public schools —

沃伦·巴菲特嗯,我不一定更乐观。我可能觉得,一个没有面向全体人口的良好公立学校体系的民主制度,有点像是嘲讽。因为一开始就有太多——(掌声)——不平等。我是说,这不仅仅是金钱上的不平等。我的意思是,我的孩子,不管他们继承不继承钱财,或者你的孩子,不管他们继承不继承钱财,跟那些父母双双挣扎维持生计、或者只有单亲、生活在贫困中的孩子相比——我是说,一开始就如此不平等,如果你再加剧这种不平等,让那些通常处于更上层的人获得比那些选错了子宫的人好得多的教育,我觉得这简直——我认为一个富裕的社会不应该容忍这种事情。这不意味着解决起来容易。因为我说过很多次,不幸的是,好的公立学校系统有点像贞操,可以保持但无法恢复。当一个系统变得糟糕时,很难做太多事情,因为在这种情况下,富人都会选择退出这个系统,他们对债券发行就不那么感兴趣了,对家长教师协会不感兴趣了,对其他人的孩子的结果也不感兴趣了,如果他们全都为自己的孩子选择了别的系统。给富人一套教育体系,给穷人另一套,穷人得到的是更差的体系——这在我看来只会加剧不平等以及未来由此产生的其他问题。所以我不知道改进这个系统的答案。你知道,我读过一些正在进行的实验。但我确实相信,如果你有一个好的公立学校系统,就像我们在奥马哈这样,你会竭尽全力去维持它,这样富有的祖父母或父母就不会有动机说,“我热爱平等的理念,但我更爱我的孙子或孩子,所以我要把他从公立学校系统拉出来”,然后就会出现这种逃离,只剩下那些付不起这个选择的人。我对教育券系统的疑问是,如果有一种方式——我喜欢竞争的想法,你知道,我觉得一个好的教会学校系统,比如说,会创造出一个更好的公立系统——我们在奥马哈就有这种情况——但我认为教育券系统,如果仅仅相当于给每个人发一笔额外的钱,那就只是意味着富人从公立学校系统得到 X 美元的补贴,但穷人仍然是——不管那个差额是多少——保持不变。我是说,你可以搞一个高尔夫球券系统——因为我打高尔夫——我不常打——但如果我在奥马哈乡村俱乐部打球,你可以搞一个教育券系统,给奥马哈每个人每年 1000 美元去打高尔夫,这样所有人都更有机会去乡村俱乐部。但这只会把我的账单降低 1000 美元,对在公共球场打球的人来说还是没用,因为他仍然负担不起与我完全平等的水平。你——你知道,我认为没有什么比这更重要——我完全同意查理——我觉得前八年,你知道,之后就可以不管了。如果前八年搞好了,好事就会接连而来。如果前八年搞砸了,后面也纠正不了。我认为——你知道,我赞扬沃尔特·安嫩伯格捐赠的 5 亿美元。我觉得很难在这个领域看到成果。如果你发现什么东西产生了效果,我认为应该在其他地方复制。我认为,显然——芝加哥有个人说工会给改革带来了相当大的麻烦,但他有政治力量来克服其中一些问题。这应该成为国家的头等大事。我们国家有足够的钱让每个人都受到良好教育,问题在于,我们能执行吗?这正是我希望像帕特里克这样的聪明人去努力的事情。查理,你有什么要说的吗?

WARREN BUFFETTWell, I'm not necessarily more optimistic. I probably feel, though, that democracy without a good public school system available to the entire population is sort of a mockery. Because there's so much — (applause) — inequality to start with. I mean, it isn't just inequality of money. But I mean, my kids, whether they inherit any money, or your kids, whether they inherit any money, compared to the kids of somebody where both parents are struggling to keep the place going, or maybe just one parent, and living in poverty — I mean, it is so unequal to start with that if you accentuate that inequality by giving those who are generally higher up on the ladder also a far better education than you give those who have chosen the wrong womb, I think that's just — I don't think that society should tolerate that — a rich society — should tolerate it. That doesn't mean it's easy to solve. Because I've said a lot of times that, unfortunately, it seems like a good public school system is like virginity, that it can be preserved but not restored. And it's very hard, when you get a system that's lousy, to do much about it, because under those circumstances the wealthy people are going to all opt out of the system, and they're going to be less interested in the bond issues, they're going to be less interested in the PTA, they're going to be less interested in the outcome of the other people's children, if they have all opted out for their own system. And to have one educational system for the rich and another for the poor, with the poor being — getting the poorer system — strikes me as doing nothing but accentuating inequality and other problems that result from that in the future. So I don't know the answers on improving the system. You know, I read some of the experiments that take place. But I do believe to start with that if you have a good public school system, as we do in Omaha, that you do your damndest to maintain that so that there is no incentive for the rich grandparent or the rich parent to say, you know, "I love the idea of equality, but I love my grandchildren or my child more, so I'm going to yank him from the public school system," and then you get this sort of exodus which leaves behind only those who can't afford to make that choice. And the problem I have with the voucher system, if there were a way — the idea of competition I like, you know, and I think a good parochial system does, for example, create a better public system — and I think we've had that situation in Omaha — but I think the voucher system, if it simply amounts to giving everyone an additional amount, simply means that the rich get X dollars of the public school system subsidized, but the poor still are — whatever that differential is — remains. I mean, you could have a golf voucher system — because I play golf — I don't play very often — but if I play at the Omaha Country Club then you could have a voucher system so that everybody in Omaha would have more access to the country club by giving everybody a thousand dollars a year to play golf. But it just means it would reduce my bill by a thousand bucks, but it still wouldn't do the job for the guy who's on the public course because he'd still be beyond his means to move to full-scale equality with me. I — you know, I don't think there's anything more important — and I agree with Charlie totally — I think the first eight grades, you know, you can forget it after that. If you have the first eight grades right, good things are going to flow. And if you have those wrong, you're not going to correct it as you get beyond that point. And I think that — you know, I commend Walter Annenberg on the $500 million. I think it is very tough to see results in that arena. And if you find something that is producing results, I think it should be replicated elsewhere. I think that, obviously — a fellow in Chicago says that the unions have caused considerable problems in getting adjustments made, but he had the political clout behind him to overcome some of those problems. It ought to be a top national priority. We have the money to educate everybody well in this country, and the question is, can we execute? And that's something I hope good minds like Patrick's work on. Charlie, you have anything for that?

查理·芒格是啊。我觉得,当一个东西明明无法完成文明赋予它的职能时,还一个劲地把钱往一个失败的模式里砸,这不是芒格体系。所以我完全支持,在那些最失败的地方,尝试新办法。而且,只给穷人发教育券,我一点意见都没有。但我觉得,在我们那些问题最严重的学校里,必须得做点什么,改变我们的方法。像现在这样继续下去,简直是疯了。

CHARLIE MUNGERYeah. I think when something is demonstrably failing at performing the function to which it's assigned by a civilization, just to keep pouring more and more money into a failing modality is not the Munger system. So I'm all for taking the worst places where there's failure and trying a new modality. And it wouldn't bother me at all to have vouchers only for the poor. But I think we have to do something in our most troubled schools to change our techniques. I think it's insane to keep going the way we are.

沃伦·巴菲特所以,你基本上赞成按收入水平发放的教育券?

WARREN BUFFETTSo you'd go for means-tested vouchers, basically?

查理·芒格哦,我——

CHARLIE MUNGEROh, I —

沃伦·巴菲特我的意思是,我并不反对那个想法。

WARREN BUFFETTI mean, I don't disagree with that idea.

查理·芒格我只知道,我们——这是一个糟糕的失败领域。部分问题出在意识形态上。如果你有一条死规矩,绝对不能按能力分班,哪怕有明确的证据表明,按能力分班的体系能更好地教阅读,那好吧,那些脑子僵化的人就不该掌权。你知道吗,我们应该——(掌声)——做有效的事。

CHARLIE MUNGERAll I know is we're — it is a terrible place to fail. And part of the trouble is ideological. If you have an absolute rule there can't be any tracking by ability, no matter how much better reading can measurably be taught by systems that involve tracking, well, people that brain-blocked shouldn't have the power. You know, we should — (applause) — do what works.

沃伦·巴菲特你知道,我们有很多——我是说,在奥马哈,这套是管用的。问题在于,一旦下滑到某个程度,那些有能力做点什么的市民,基本上就会选择退出。而且这——我不知道——

WARREN BUFFETTYou know, we got plenty — I mean, in Omaha, it works. The problem is that once it gets beyond a certain point on a downhill slope, essentially you have the citizens that are able to do something about it, essentially, opt out. And that — I don't know —

查理·芒格我就是奥马哈公立学校的产物。我那个年代,上私立学校的人,是在公立学校混不下去的。今天德国仍然是这样。我是说,私立学校是给那些跟不上公立学校的人准备的。我更喜欢那样的体系。但是,一旦这个体系的很大一部分明显失灵了,那我觉得你就得做点事了。不能一直重复做那些不管用的事。

CHARLIE MUNGERI am a product of the Omaha public schools, and in my day, the people who went to private schools were those who couldn't quite hack it in the public schools. That is still the situation in Germany today. I mean, private schools are for people who aren't up to the public schools. I'd prefer a system like that. But once a big segment of that system measurably fails then I think you have to do something. You don't just keep repeating what isn't working.

沃伦·巴菲特嗯,我同意。帕特里克,你得到答案了吗?(掌声)

WARREN BUFFETTWell, I agree with that. Patrick, have you gotten your answer? (Applause)

“事实上,你可以拥有你想要的声誉”

"The truth is you can have the reputation that you want"

沃伦·巴菲特我们转到 5 区。

WARREN BUFFETTLet's go to area 5.

现场股东我叫凯文·墨菲,来自加州卡马里奥。我的问题是,你在判断一个人是否诚实时,会看什么?

AUDIENCE MEMBERMy name's Kevin Murphy, I'm from Camarillo, California. And my question is, what do you look for when determining if a person is honest or not?

沃伦·巴菲特凯文,这个问题问得好。我觉得,总体上,查理和我在我们能看到的情形下,通常能做得不错,但我们面前必须有某些行为证据。而且我得说,即便是在某些行业里,我们预期会找到更高比例的行为端正的人,但在其他行业,比例可能就低一些。但如果我们跟一个人共事几个月或更长时间,我觉得我们——从他们的行为方式来看,我们能有相当高的命中率。在所罗门公司,在我密切共事的那批人当中,我很快就能把那些让我感觉很好的人,和那些让我稍有些不安的人区分开。但具体怎么精准地识别出来,你知道——有时把你的午饭钱放在他们桌上试试——(笑)——凯文,说不定你很快就能知道答案,但——(笑声)我们喜欢的人——你知道,我是说,像汤姆·墨菲这样的人就是个绝佳的例子,他们总是想方设法确保你得到更优惠的那一头。这并不意味着他们没有竞争心。我的意思是,如果你跟他打高尔夫赌点钱什么的,他可是拼命想赢。但他——但有些人就是——他们不会把不属于自己的功劳揽到自己身上。事实上,他们还会把某些也许是自己做的事情归功于你。这些感觉,时间久了你会慢慢体会出来。查理,你有什么好的判断标准吗?

WARREN BUFFETTNow, that's a good question, Kevin. You — I think, generally, Charlie and I can do pretty well with the situations we see, but we have to have some evidence of behavior in front of us. And I would say even there's some occupations where we're going to expect to find a higher percentage of people who behave well than in others. But if we work with someone over a period of a few months or more, I think we've got — we can come up with a pretty high batting average, in terms of how they behave. At Salomon, I think I was able to separate out the people who I felt very good about and the people I was a little more nervous about fairly quickly, among the ones I worked with actively. But how you spot that precisely, you know — leave your lunch money on their — (laughs) — on their desk sometime, Kevin. Maybe you'll find out in a hurry, but — (Laughter) We like people — you know, I mean, the great example, you know, is somebody like a Tom Murphy, where they're just bending over backwards all the time to make sure that you get the better end of the deal. That doesn't mean they aren't competitive. I mean, if you play him at a golf game for money or something like that, you know, he wants to win in the worst way. But he — But there are people that just — they don't take credit for things that they didn't do. In fact, they give you credit for some of the things that maybe they did. You can get a feel for it over time. Charlie, you have any good guidelines on that?

查理·芒格有。我认为人在生活中会留下行为记录。所以,像你这个年纪的人,应该想到,等你到了 22 或 23 岁时,你已经留下了相当多的记录,世界就能看清你了。所以我认为行为记录非常重要。如果你早点开始,在像诚实这样简单的事情上力求完美,你在这世上就离成功不远了。(掌声)

CHARLIE MUNGERYes. I think that people leave track records in life. And so, somebody at your age should figure that by the time he's 22 or '3, well, he will have left quite a track record and the world will be able to figure you out. So I think that track records are very important. And if you start early, trying to have a perfect record in some simple thing like honesty, you're well on the way to success in this world. (Applause)

沃伦·巴菲特[意大利实业家] 贾尼·阿涅利有一次告诉我,他说:“等你年纪大了,你就会拥有你应得的声誉。”他说,年轻时——

WARREN BUFFETT[Italian industrialist] Gianni Agnelli one time told me, he said, "When you get older, you have the reputation you deserve." He said you can get away —

查理·芒格是啊,是啊。

CHARLIE MUNGERYeah, yeah.

沃伦·巴菲特——一时半会也许能蒙混过关。但等到任何人到了 60 岁左右,他们很可能就拥有他们应得的声誉了。事实上,你可以拥有你想要的声誉。如果你列出你在别人身上欣赏的所有品质,你会发现,几乎所有你列出的东西——你可能没法把橄榄球踢出 60 码或者类似的事——但几乎所有你在欣赏和喜欢的人身上列出的品质,只要你下定决心去做,你自己都能拥有。本·富兰克林不是这么做的吗,查理?

WARREN BUFFETT— with it for a while early on. But by the time anybody gets to be 60 or so, they very probably have the reputation they deserve. And the truth is you can have the reputation that you want. If you list all of the things that you admire in other people, you'll find out that almost everything you list — you may not be able to kick a football 60 yards or something of that sort — but almost everything you list in the people that you admire and like, they're qualities that you can have if you just set out to do that. Didn't Ben Franklin do that, Charlie?

查理·芒格哦,当然。我总是说,得到你想要的东西的最好方法,就是让自己配得上它。

CHARLIE MUNGEROh, sure. I always say that the best way to get what you want is to deserve what you want.

沃伦·巴菲特我要再来点花生糖。(笑声)

WARREN BUFFETTI'll have some more peanut brittle. (Laughter)

对 Y2K 问题不抱投资方面的担忧

No expectations of investment problems due to Y2K

沃伦·巴菲特6 区。

WARREN BUFFETTArea 6.

现场股东我是南希·西尔,来自佐治亚州亚特兰大。今天早上早些时候,有人问了你一个关于 2000 年计算机问题。你预计千年虫问题会给经济或我们的公司带来任何负面财务影响吗?如果有的话,你们在考虑什么财务策略?

AUDIENCE MEMBERI'm Nancy Sill (PH) from Atlanta, Georgia. You were asked earlier this morning a question about the year 2000 computer problem. Do you anticipate any negative financial impact to the economy or to our companies due to the millennium problem, and if so what financial strategies are you considering?

沃伦·巴菲特嗯,我觉得不会给我们的公司带来大问题。你知道,任何这么大的事——(笑)——总会出点问题。如果人们 1980 年或 1985 年没预见到这事,那到 2000 年他们也不可能完美地解决它,这点你可以肯定。但我认为这对伯克希尔·哈撒韦没有任何我们现在应该考虑的投资影响。而且我确实认为,你会在政府领域看到大部分问题。你知道,也许他们两三年都找不到你的纳税申报单。(笑声)谁知道呢?查理?

WARREN BUFFETTWell, I don't think there'll be major problems for our companies. You know, there are going to be some problems — (laughs) — anytime you have something that big. If people didn't see it coming in 1980 or 1985, they're not going to be perfect at solving it by 2000, you can count on that. But I don't think it has any investment consequences for Berkshire Hathaway that we should be considering now. And I do think you'll see most of the problems in the governmental area. You know, maybe they won't find your tax return for two or three years. (Laughter) Who knows? Charlie?

麦当劳会保留它的房地产

McDonald's will keep its real estate

沃伦·巴菲特7 区。

WARREN BUFFETTArea 7.

现场股东在你对麦当劳的描述里,你感觉到麦当劳里藏着一个非常棒的生意,以及另外两个混在一起的还不错的好生意。问题在于,考虑到公司目前的资本结构,房地产和运营业务无法赚到和特许经营业务一样的回报。你曾经是,或者现在仍然是麦当劳的重要股东。我想我的问题是,解决方案很明显:你为什么不去推动一个解决方案,让它拥有和 Dairy Queen 国际公司同样的机会?

AUDIENCE MEMBERIn your description of McDonald's, you have a sense that there's a great business buried in McDonald's and two good businesses that are mixed in with it. And the problem is with the real estate and the operational business, that as the company is currently capitalized, they can't earn the same kind of returns they can earn in the franchising business. You were, or still are, a significant shareholder of McDonald's. I guess my question is, the solution is obvious: why don't you push for a solution that creates the same opportunity to have at International Dairy Queen?

沃伦·巴菲特嗯,我猜——我不知道细节——但我猜,麦当劳在全球有 2.3 万家门店,现在想从特许经营业务中剥离出房地产业务,会异常困难。我认为他们当初本可以走一条不同的路。我完全不是说那会是一条更好的路。事实上,我认为他们在拥有和控制这么多房地产方面,走的路很可能是对的。但我只是觉得,分离的问题会极其棘手。当然,你不会想卖掉它再租回来,因为在我看来,这样做最终不会创造更多价值。而把它分拆成一个房地产信托基金之类的东西,又在 100 多个国家运营,还有各种特许经营协议,我觉得这将是一个巨大无比的问题。我自己可不想去碰。所以我认为,你应该把麦当劳看作——我对他们在这方面的计划一无所知——但我认为你应该把麦当劳看作一个非常好的生意,但它在房地产方面会维持现有模式。不过我认为他们已经发出信号,在新物业方面,他们拥有的比例会比以前少一些——少一点。但那里有 2.3 万家门店,每个经营者自己的安排对他们来说都非常重要。而且这——这将会是一项极其繁重的工作,而且我也不确定最终能创造多少额外价值。查理?

WARREN BUFFETTWell, my guess is — I don't know the details on it — but my guess is that with 23,000 locations all over the world, I think it would be extraordinarily difficult to separate the real estate business out from the franchising business at this point. I think they could've gone a different route. I'm not saying it would've been a better route at all. In fact, I think the odds are they followed the right route in owning and controlling so much real estate. But I just think the problems would be horrendous. Certainly you wouldn't want to sell it and lease it back because you would not end up with more value, in my view, by doing that. And spinning it off in a real estate trust or something, with operating in 100-plus countries, and with all of the franchise arrangements, I think it would be a huge, huge problem. I would not want to tackle it myself. So I think that you should look at McDonald's — and I don't know anything about their plans on this — but I think you should look at McDonald's as being a very good business, but one that will continue in its present mode vis a vis the real estate. Although I think they've signaled that they're going to do less on new properties — somewhat less — in connection with ownership, than they've done to this point. But there's 23,000 locations out there and every operator, his own arrangement is very important to him. And it just — it would be a mammoth job, and I'm not sure how much extra value would be created in the end anyway. Charlie?

查理·芒格是啊,麦当劳这些年来赚取的资本回报率一直很高,尽管他们拥有大量房地产。我觉得很难指责他们的做法。他们的记录是最好的。

CHARLIE MUNGERYeah, the net returns on capital McDonald's has earned all these years are high, even though they have owned a lot of their real estate. I think it's hard to quarrel with the way they did it. They had the best record.

沃伦·巴菲特而且在我看来,市盈率也和房地产被分离出去的情况差别不大。你知道,我是说,如果你把所有房地产以某种安排剥离出去,你可能会多得到一点。但我觉得这不是什么大事。

WARREN BUFFETTAnd the multiple is not greatly different, in my view, than if the real estate were separate. You know, I mean, if you get all the real estate detached in some arrangement, you might get a little more out of it. But it doesn't strike me as a big deal.

伯克希尔的结构“不适合”持有证券

Berkshire is "poorly" structured for owning securities

沃伦·巴菲特8 区。

WARREN BUFFETTArea 8.

现场股东嗨,我是瑞秋·怀特,来自蒙大拿州米苏拉。午休时间,我听到有人在谈论双重征税,以及它如何影响伯克希尔的投资哲学。所以我想知道你能不能稍微谈谈这个。我不确定我是否听懂了。而且如果你能解释一下,这是否会影响你们的投资。

AUDIENCE MEMBERYeah, hi. I'm Rachel White (PH) from Missoula, Montana. And during the lunch break, I heard some people talking about double taxation and how that impacts Berkshire's investment philosophy. So I was wondering if you could talk a little bit about it. I'm not sure I understood it. And if you could explain whether that impacts your investments.

沃伦·巴菲特嗯,我们的架构非常糟糕。如果你从头再来,要重做我们做过的大部分事情,你可能不会采用公司形式,或者不会做得跟我们一模一样。我的意思是,刚才那位先生提到麦当劳时说的那套东西,用在伯克希尔·哈撒韦身上远比用在麦当劳身上贴切,涉及到收入流里的税负减免部分。如果我们持有可口可乐,成本是 12 亿或 13 亿美元,市值是 150 亿美元,我们不会卖掉它。可要是真卖了,我们要交差不多 50 亿美元的资本利得税。那就意味着 150 亿变成 100 亿。然后,如果这 100 亿反映在伯克希尔的市值里,而你在我们买可乐的时候买了我们的股票,那你就要再交一次税,对应的是可口可乐在税后增值的部分。所以,在你自己和证券之间夹一个公司,是一种非常不利的持有证券的方式。如果我们以合伙制运营,就不会有这问题。我运营伯克希尔·哈撒韦——我是说,我运营巴菲特合伙基金好多年,我们只在个人层面交一次税。所以,我们的股东——就我们持有的那些有价证券而言——我们持有大量有价证券——而且这些证券随着时间的推移产生了大量利润——是在一种不利的方式下持有它们的。不过,我们还有浮存金,这有助于我们持有它们,这是一个很大的优势。但公司持有证券——如果你可以选择直接持有或者通过合伙制持有——公司持有是不利的。我们被卡在这了。这么多年来一直这样。我们没打算做任何改变。可能我们想改也改不了。所以,跟合伙制运营的情况相比,这是一个拖累我们业绩的因素。比如,劳合社的辛迪加就没有这个问题。一些在百慕大运营的保险公司可能也没有同样程度的问题。当然,合伙制在持有证券时也没有这个问题。但这是我们面对的现实,我们要交很多税。查理?

WARREN BUFFETTWell, we are structured very poorly. And if you were looking — if you’re going to start all over again and do most of the things we've done, you would probably not do it in corporate form, or precisely like we do it. I mean, what that gentleman was talking about in connection with McDonald's applies much more to Berkshire Hathaway by far than McDonald's, in terms of de-taxing part of the income stream. If we own Coca-Cola with a cost of a billion-two or a billion-three and a market value of 15 billion, we're not going to sell it. But if we did sell it, we would incur a capital gains tax on the order, almost, of $5 billion. That means that the 15 becomes 10 billion. Now, if that 10 billion is reflected in Berkshire's value and you bought your stock when we bought our Coke, then you pay a second tax, in turn, in reflection of the Coca-Cola appreciation that has taken place after tax. So it's a very disadvantageous way of owning securities, to have a corporation in between you and the securities themselves. If we ran as a partnership that would not be the case. I ran Berkshire Hathaway — I mean, I ran Buffett Partnership for many years and we only had one tax at the individual level. So our stockholders are — to the extent that we own marketable securities — and we own a lot of them — and to the extent that we have a lot of profits over time in those — own those securities in a disadvantageous way. Now, we also have a float, which helps us own them, which is a big plus. But corporate ownership of securities — if you have the option of owning them directly or through a partnership — corporate ownership is disadvantageous. And we're stuck with it. We've had it for all these years. We've got no plans to do anything about it. We couldn't, probably, do anything about it if we wanted to. So that is a drag on our performance, compared to what would be the situation if we operated as a partnership. And Lloyd's syndicates, for example, didn't have that problem. Some insurance companies that operate in Bermuda may not have that problem to the same extent. Certainly partnerships don't have that problem, to the extent they own securities. But it's a fact of life with us and we're going to pay a lot of taxes. Charlie?

查理·芒格是啊,我们对公司所得税无药可救,而且这对间接持有证券的人来说是一个巨大劣势。到目前为止,我们还算克服得不错,但背上确实扛着这个负担。

CHARLIE MUNGERYeah, we have no cure for the corporate income tax, and it is a big disadvantage for the indirect owner of securities. So far we've surmounted it well enough but we're carrying a load there.

沃伦·巴菲特自从个人税率降到 20%,而公司税率是 35% 以后,这个劣势就变得更大了。如果我们在股票上赚 1 美元,它就变成 65 美分,而你持有伯克希尔,那 65 美分再扣掉 20%,就变成 52 美分。而如果你直接持有那只股票,你会有 80 美分。以前我们持有 GEICO,它还没跟我们并表时,情况就更极端了。我的意思是,GEICO 有资本利得,我们按比例在 GEICO 里也有资本利得,诸如此类。我的意思是,你的架构怎么搭,确实影响很大。但通常一旦你进入某个既定架构,你就有点被它困住了,就像我刚才回答那位先生关于麦当劳的问题时说的那样。

WARREN BUFFETTIt's become a bigger disadvantage since the individual rate went to 20 percent with our corporate rate being 35 percent. If we make a dollar on a stock, it becomes 65 cents, and to the extent that you've owned Berkshire, that 65 cents, now 20 percent off that, becomes 52 cents. Whereas if you'd owned the stock directly, you'd have had 80 cents. Now, when we owned GEICO and it wasn't consolidated with us, you carried that one more extreme. I mean, GEICO had capital gains and we had a capital gain proportionately in GEICO, and so on. I mean, how you're structured does make a real difference. But usually once you get into a given structure, you're kind of stuck with it, as I indicated in the answer to the gentleman on McDonald's.

查理·芒格不过,就我们在公司层面持有期非常长这一点而言,数学上的实际劣势是缩小的。

CHARLIE MUNGERNow, to the extent we have very long holding periods at the corporate level, the real mathematical disadvantage shrinks.

沃伦·巴菲特是的,而且如果不是以公司架构运营,我们可能也拿不到我们现在拥有的浮存金,所以这也是一个抵消因素。但我们更希望要的是没有东西可抵消的抵消因素,如果我们可以选的话。(笑声)

WARREN BUFFETTYeah, and we might not have been able to get the float that we have, if we hadn't been operating it in a corporate structure, so that is a mitigating factor, too. But we like to have the mitigating factors without anything to mitigate, if we get our choice. (Laughter)

尽职调查毫无用处,还抓不住重点

Due diligence is useless and misses the point

沃伦·巴菲特请 9 区。

<<<END P 9>>>

WARREN BUFFETTArea 9, please.

现场股东下午好。我叫弗雷德·斯特拉希姆,来自奥马哈本地。我想问一个关于你们收购方法的问题。我在你们的年报里读到收购 Star Furniture 的事,很感兴趣。据我理解,巴菲特先生,您遵循的流程是,您跟——或者您——抱歉,您花了一小段时间审阅财务数据,看上了眼,然后跟梅尔文·沃尔夫先生谈了俩小时就敲定了交易。您还写道,您不需要检查租约、拟定雇佣合同之类的东西。

AUDIENCE MEMBERGood afternoon. My name is Fred Strasheim (PH) and I'm from here in Omaha. I have a question about your acquisition methodology. And I was intrigued to read in your annual report about your acquisition of Star Furniture. And as I understand the process you followed, Mr. Buffett, you met with Mr. — or you — I'm sorry, you reviewed financials for a brief period, liked what you saw, then you met with Mr. Melvyn Wolff for two hours and struck a deal. And you wrote you had no need to check leases, work out employment contracts, et cetera.

沃伦·巴菲特对。

WARREN BUFFETTRight.

现场股东我觉得大多数公司做收购时,会觉得有必要做大量的法律尽职调查,比如检查租约、调查未披露的环境责任,或者可能存在的诉讼威胁。我想问的是,您这种做法有没有吃过亏?

AUDIENCE MEMBERI think that most companies, when they do acquisitions, would feel the need to do a significant amount of legal due diligence, to do things like check the leases, check into things like undisclosed environmental liability, or perhaps threatened litigation. And I guess my question is, have you ever been burned by your approach?

沃伦·巴菲特我们吃过亏——我们吃亏的唯一方式是在判断业务未来经济前景时犯错误,这跟尽职调查半毛钱关系都没有。我们觉得人们通常所说的“尽职调查”,在大多数情况下其实就是套话。这是大公司要走的流程。他们觉得必须走一遍。但往往,在我们看来,他们忽略了最关键的东西——评估你要合作的人,评估这门生意的经济前景。这占交易的 99%。你知道,一百次里可能有一次你会碰到环境责任问题,或者你可能发现一个糟糕的租约。我问过梅尔文,“你有没有什么糟糕的租约?”我的意思是,这是最简单的办法。我可以把所有租约都读一遍,试图找出每个条款什么的,但那不管用——你知道,那不是问题所在。我们做过很多糟糕的交易。比如,1966 年我们买下 Hochschild Kohn 百货商店业务,那就是一笔糟糕的交易。但那家店有很好的人——是我们对业务的经济前景判断错了。租约根本没什么影响。你知道,那种东西根本不重要。我想不起来有哪一次,别人所谓的尽职调查能帮我们避免一笔糟糕的交易。

WARREN BUFFETTWe've been burned by the — we've been burned only in the sense that we've made mistakes on judging the future economics of the business, which would've had nothing to do with due diligence. We regard what people normally refer to "due diligence" as, as really sort of boilerplate in most cases. It's a process that big companies go through. And they feel they have to go through it. And they're ignoring — oftentimes, in our view — they're ignoring what really counts, which is evaluating the people they're getting in with, and evaluating the economics of the business. That's 99 percent of the deal. You know, you may run into an environmental liability problem, you know, one time in a hundred, or you may, you know, you may find a bad lease. I asked Melvin about, you know, "Do you have any bad leases?" I mean, that's the easiest way to do it. And I could read them all and try and look for every clause or something, but it isn't going to — you know, that is not the problem. We've made bad — lots of bad deals. We made a bad deal when we bought Hochschild Kohn, for example, the department store operation, back in 1966. But it had — fine people — but we were wrong on the economics of the business. But the leases didn't make any difference. You know, that sort of thing just was not important. And I can't recall any time that what other people refer to as due diligence would've avoided a bad deal for us.

查理·芒格我也想不起来。

CHARLIE MUNGERI can't either.

沃伦·巴菲特想不起来。过去三十多年了。而且我——关键是你就是不想做——我去过各种上市公司董事会——我进过 19 家上市公司董事会——你知道,他们所谓的尽职调查就是派律师出去,叫一帮投行来做演示什么的。我觉得那太分散注意力了,因为董事会坐在那儿,被那堆东西迷住了,每个人都报告这玩意多好,他们还查了专利之类的东西。没有人切实聚焦于这门生意五到十年后会在哪里。你知道,关于经济前景的商业判断——还有一定程度上对人的判断——但商业经济前景——这才是交易撮合的 99%。剩下的,人们可能只是为了自保。我觉得他们太经常把这当成拐杖,只是为了推进他们本来就想做的交易,当然所有专业人士都知道这一点。所以,相信我,他们回来的时候都带着尽职调查,不管该不该尽。(笑声)我们不是那玩意的粉丝。我不知道我们这些年做了多少交易,但我想不出有什么是传统尽职调查起过作用的。

WARREN BUFFETTNo. That's 30-some years. And I — The key thing — you just don't want to do — I go — I'm on various public company boards — I've been on 19 public company boards — and you know, their idea of the due diligence is to send the lawyers out and have a bunch of investment bankers come in and make presentations and all that. And I regard that as terribly diversionary, because the board sits there, you know, entranced by all of that, and everybody reporting how wonderful this thing is and how they checked out patents and all that sort of thing. And nobody is focusing really on where the business is going to be in five or 10 years. You know, business judgment about economics — and people to some extent — but the business economics — that is 99 percent of deal making. And the rest, people may do it for their protection. I think too often they do it as a crutch just to go through with the deal that they want to go through with anyway, and of course all the professionals know that. So believe me, they come back with the diligence, whether due or not. And — (Laughter) We are not big fans of that. I don't know how many deals we've made over the years, but I cannot think of anything that traditional due diligence has had a thing to do with.

查理·芒格不,我们倒是有过几次在有利方面感到意外——

CHARLIE MUNGERNo, we've had surprises on the favorable side a couple of times —

沃伦·巴菲特没错。确实如此。我们平时打交道的那类人,通常都是先把坏事告诉我们,好事等交易做完才冒出来。1969 年,我们在罗克福德跟尤金·阿贝格(Eugene Abegg)做了一笔交易,标的是伊利诺伊国民银行信托公司。那笔交易我花了两三个小时就敲定了,我是说,尤金绝不可能藏着什么坏事不说。之后十年里,我每次去那边,共进午餐时他都会指着镇上某栋我们名下却不在账上的楼,或者我们某个基金会里他之前没告诉过我的钱给我看。他甚至给了我几张钞票——其中一张我现在还揣在口袋里——那些是他还随手留着的、由这家银行自己发行的属于我们自己的钱,他从来没跟我提过。我们可以像剪纸娃娃那样把它们裁下来。我是说,尤金不是那种会把底牌全亮出来的人。(笑声)我们打交道的基本都是那一类人,而我可以说,梅尔文和他妹妹雪莉·图明(Shirley Toomin)完全符合这个描述——而且是有过之而无不及。

WARREN BUFFETTThat is true. That is true. The kind of people that we've generally dealt with have usually told us the bad things first and good things after we made the deal. We made a deal with a fellow over in Rockford in 1969, Eugene Abegg, Illinois National Bank and Trust Company. I made that deal in a couple of hours and, I mean, there just wasn't any way that Gene was going to be hiding anything bad. For the next ten years when I went over there, every time I'd go to lunch he'd point out some building in town that we owned that wasn't on the books, or some foundation we had that had money in it he hadn't told me about. And he even gave me some bills, one of which I carry in my pocket, that he had still sitting around that were issued by the bank that were our own money which he never told me about. We could cut them out like paper dolls. I mean, Gene was not a guy to show all his cards. (Laughter) And those are the kind of people we've generally dealt with, and I would certainly say that Melvyn and [his sister] Shirley [Toomin] fit that description in spades.