2013 年股东大会 · 下午场

2013-05-04 · 原文约 21272 词
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巴菲特的热狗午餐

Buffett's hot dog lunch

沃伦·巴菲特我午饭吃了个热狗,加了很多番茄酱。希望你们的也一样。

WARREN BUFFETTI had a hot dog with a lot of ketchup for lunch. I hope you did the same.

巴菲特:我的专注丝毫未减

Buffett: I haven't lost any intensity

沃伦·巴菲特下面请道格提问。

WARREN BUFFETTAnd we'll go to Doug.

道格·卡斯谢谢你,沃伦。梅·韦斯特有句名言:“我对得分从来不感兴趣,只在乎比赛本身。”你现在是否也到了比赛本身比得分更吸引你的阶段?不过在你回答之前,我先解释一下为什么这么问。过去,你的研究工作无所不包,无论是从投入选股和收购的时间,还是分析强度,或是你对了解一家公司最细微细节的兴趣来衡量,都是如此。你曾用本·罗斯纳的一句话来刻画,引用是:“专注是卓越的代价。”你的研究风格似乎随着时间从侦探式分析——你一雇乔纳森的父亲亨利·布兰特,我就想到美国运通那个例子——你和亨利花了几周做分析、实地走访和渠道核查。后来的投资就再没有这么深入了。一个众所周知的例子是,你是在浴缸里想到投资美国银行的。从高度专注变得不那么专注,这一转变传递出一种投资信息。能否请你解释一下,这在多大程度上与市场、伯克希尔的规模或其他因素有关?

DOUG KASSThank you, Warren. Mae West once said, "The score never interested me, only the game." Are you at the point now where the game interests you more than the score? But before you answer the question, let me explain to you why I asked it. In the past, your research has been all-encompassing, whether measured in time devoted to selecting investments and acquisitions, or the intensity of analysis, your interest in the old days of knowing the slightest minutia about a company. You once said, in characterizing Ben Rosner, quote, "Intensity is the price of excellence," closed quotes. Your research style has seemed to morph over time from a sleuth-like analysis — American Express comes into mind when you hired Jonathan's dad, Henry Brandt. You and he conducted weeks of analysis and sight visits and channel checks. Not so much in the later investments. As an example, you famously thought of making the Bank of America investment in your bathtub. There is an investment message of this transformation from being intense to less intense. Would you please explain the degree it has to do with the market, Berkshire's size, or some other factors?

沃伦·巴菲特嗯。我觉得,你确实得热爱一件事才能做好它。或许有例外,但如果你绝对热爱自己正在做的事,每一分钟都热爱,那是一个巨大的、巨大的优势。这份热爱本身就能提高你的产出。我的专注丝毫未减——表现形式或许不完全一样——但它每一分钟都在。我是说,我喜欢思考伯克希尔。我喜欢思考它的投资。我喜欢思考它的业务。我喜欢思考它的经理人。它就是我的一部分。确实,比赛和记分牌是分不开的。记分牌是参与比赛、热爱比赛的一部分。收益——对我而言——并不重要,但收益是记分牌的一部分,所以它们和记分牌是分不开的。但远比这更重要的是——这点毫无疑问——如果我不持有一股伯克希尔股票,如果我没有报酬,我对伯克希尔的感觉就不会是这样。我是说,这是我一生喜欢做的事,所以我才会做。因此,我不认为——实际上,我认为道格的观察并不准确——查理可以补充——说因为我们做事的方式和过去有些不同,专注或激情就有所减少。对我来说,最快乐的事莫过于找到新东西加入伯克希尔,40 年前是这样,现在也是这样。10 年后我希望依然是这样。查理,你会怎么回答?

WARREN BUFFETTYeah. I think, actually, you have to love something to do well at it. There may be exceptions on that, but it is an enormous, enormous advantage if you absolutely love what you're doing, every minute of it. And the nature of it is that that intensity adds to your productivity. And I have every bit of the intensity — not manifested exactly the same way — but it's there every minute. I mean, I love thinking about Berkshire. I love thinking about its investments. I love thinking about its businesses. I love thinking about its managers. It's part of me. And it is true, you can't separate the game from the scorecard. I mean, you — so your score card is part of playing the game and loving the game. The proceeds are — you know, to me — are unimportant, but the proceeds are part of the score card, so they come with a score card. But it's much more important — I mean, I would — no question about it, I wouldn't be — feel — the same way about Berkshire at this point if I didn't own a share of it, if I didn't get paid. I mean, it's what I like doing in life, and that's why I do it. So, I don't think you'll — I don't think it's actually a correct observation — and Charlie can comment on this — to say that because we're doing things in a somewhat different way, that any of the intensity or the passion has been lost. There's nothing more fun for me than finding something new to add to Berkshire, and that was true 40 years ago. It's true now. And it'll be true 10 years from now, I hope. Charlie, how would you answer that?

查理·芒格嗯,我觉得你第一次买美国运通的时候,你对它了解还没那么多,所以自然要挖得相当深。第二次再买的时候,我记得你跟奥尔森去高尔夫球场——

CHARLIE MUNGERWell, I think when you bought American Express for the first time, you didn't know that much about it, so, naturally, you were digging in rather deeply. The second time you bought it, I remember you got on the golf course with Olson —

沃伦·巴菲特弗兰克·奥尔森,没错。

WARREN BUFFETTFrank Olson, yep.

查理·芒格——你一眼就看出,他即使想甩掉美国运通也甩不掉,于是你就第二次买了。研究本身还是——第一次很难,第二次就简单了。

CHARLIE MUNGER— and you just saw how he couldn't get rid of American Express if he wanted to, and then you bought it the second time. The research is still — the first one was hard, and the second was easy.

沃伦·巴菲特一切都是不断积累。

WARREN BUFFETTIt's all cumulative.

查理·芒格对,最终都是靠积累。

CHARLIE MUNGERYeah, it's cumulative, eventually.

沃伦·巴菲特没错。你知道,1951 年 1 月的一个星期六,我在 GEICO 和洛里默·戴维森坐在一起学到的东西,直到今天依然有用,我也不需要再学第二遍,可以在此基础上继续积累。而这也是投资的一大妙处。这个领域足够大,你能找到很多机会,但它并不是时时刻刻都在剧烈变化。有些东西可能会变,如果我们不理解,就不去碰那一部分。但查理说得没错。1963 年 11 月“食用油丑闻”爆发时,我对美国运通一无所知。但我觉得看到了机会,于是对它做了大量了解。我跑遍了餐馆,跟人们聊当时叫“旅行与娱乐卡”的东西。我去了解旅行支票。我去找银行聊。我是在吸收知识。然后,像查理说的,我们在普劳茨内克和弗兰克·奥尔森打高尔夫球时,他当时在经营赫兹公司,他告诉我,他无论如何也甩不掉美国运通,甚至连让他们降费率都做不到。那正是我喜欢的生意。我掌握得足够多了,于是着手买入相当数量的股票,现在我们大概持有公司 13% 左右。他们还在不断回购。我们自己是不能再买进更多了。2009 年 3 月,乔·科南问我:“你为什么不买美国运通的股票?”原因是它当时是银行控股公司,我们一股也不能再加。但他们在帮我们买,我乐见其成。在可口可乐、富国银行,程度稍轻的 IBM,以及我们大部分公司里,我们在这家公司中的权益每年都在增加,因为公司一方面在回购股份,另一方面盈利多半还在增长,我们就享受到了双重利好。但激情并没有消失,我向你保证。

WARREN BUFFETTYeah. And, you know, what I learned sitting with Lorimer Davidson on a Saturday at GEICO in January of 1951 is still — is useful to me, and I don't have to learn it a second time. I can build on it. But that's one of the great things about investing. I mean, the universe, there's enough in it so that you can finds lots of opportunities, but there — it's not like it's changing dramatically all the time. There's some things that may change, and we just don't play in that part of the game if we don't understand them. But what Charlie says is true. I didn't know a thing about American Express when the Salad Oil Scandal hit in November of 1963. But I thought I saw an opportunity, so I learned a lot about it. I went around to restaurants and talked to people about travel and entertainment cards, as they were called then. I learned about traveler's checks. I talked to banks. And I was absorbing some knowledge. And then, as Charlie said, when we were up at Prouts Neck playing golf with Frank Olson, and he was running the Hertz Corp., and he was telling me that there was no way in the world that he could get rid of American Express, or even get them to cut their fees. That was my kind of business. And I knew enough to proceed to buy a fair amount of stock, and now we own whatever it is, probably 13 percent of the company or thereabouts. And they keep buying in their stock. We can't buy anymore stock ourselves. I got asked that question in March of 2009 by Joe Kernen, "Why aren't you buying the stock of American Express?" Well, it was a bank holding company, and we couldn't add a share. But they are doing it for us, and I love it. At Coca-Cola, at Wells Fargo, to a lesser degree, at IBM, at most of our companies, our interest in the company goes up every year because the companies are repurchasing shares and they probably earn more money so we got a double play going for us. But the passion is not gone, I promise you.

我们不只看数字就买进

We don't buy anything just "by the numbers"

沃伦·巴菲特一号提问台。

WARREN BUFFETTStation 1.

现场股东嗨,沃伦和查理。我是西雅图的 Vincent Wong。很多人分析股票时会看定量指标,比如市盈率、净资产收益率、资产负债率等等。巴菲特先生,你分析一只股票准备买入时,会看哪五个定量指标?每个指标你偏好的数值是多少?谢谢。

AUDIENCE MEMBERHi, Warren and Charlie. My name is Vincent Wong (PH) from Seattle. When people analyze a stock, a lot of them look at quantitative metrics, such as P/E ratio, return on equity, debts-to-asset ratio, et cetera. So, Mr. Buffett, when you analyze a stock for purchase, what's your top five quantitative metrics that you looked at, and what's your preferred number for each metric? Thank you.

沃伦·巴菲特我们看的是定量和定性——我们看的不是股票的那些方面,我们看的是生意的那些方面。拥有这个心态至关重要,即我们是在买生意,无论我们是买 100 股,还是买下整家公司。我们始终把它们当作一门生意。所以当我和查理翻阅 Value Line,或者看送来的年报,或者读报纸,不管是什么材料,首先——我们确实有大量行业和大量公司的累积知识,远非全部。不同的数字重要性不同——或者说,各种数字的重要性各不相同——取决于生意的类型。我的意思是,如果你是篮球教练,走在街上,有个身高 5 英尺 4 英寸的伙计走过来对你说:“你应该签下我,你真该看看我运球”,你大概会先入为主地带有偏见。但或许真会有某个球员这说法成立。不过总体来看,我们会说:“祝你好运,孩子,不过我们找的是 7 英尺高个。”然后要是我们找到了 7 英尺高个,我们还发愁能不能让他们多少有点协调性,能不能让他们留在学校,诸如此类。但我们会看见某些让我们眼前一亮的东西,促使我们再深挖一步、再想深一步。多年来,我们积累了针对各种生意的背景知识,我们也得出了一个结论,那就是我们没法对所有生意都做出明智的分析。然后,通常会有某个小细节突然映入眼帘,促使我们重新思考。方才有人提到我怎么想到买美国银行——或者说向美国银行提出优先股收购——是在浴缸里的时候,这倒确有其事。但浴缸真不是关键因素。(笑声)事实是,50 多年前我读过一本书,叫《一家银行的传记》。那本书很了不起,讲的是 A.P. 贾尼尼和这家银行的历史。这 50 年来我一直跟踪美国银行,也跟踪过其他银行。查理和我也买过银行。60 年代末我们曾经常在芝加哥四处奔走,想买更多银行。所以,对于银行,我们有些特定的思考方式,跟买伊斯卡时的想法不同。没什么万能公式。我们买保险公司时有特定的思考方向,买依赖品牌的公司时也有特定的思考方向。有些品牌走到哪里都吃得开,可口可乐就是绝佳例子;有些品牌则走不出去。我们就是这样不断学习,然后时不时撞见一些机会。美国银行——大概是 2011 年——当时被各种传闻缠身,糟糕极了,空头持仓巨大,士气糟糕,诸如此类。我当时忽然想到,伯克希尔对它投资可能对银行有帮助,对我们也有道理。那时我从没见过布莱恩·莫伊尼汉——也许在什么活动、什么派对上见过,但我完全没有印象——我也没有他的电话号码,但我给他打了电话。类似的事情就是这样发生的。这不是因为我算出了某个精确的市盈率、市净率或别的什么指标。而是因为我对这家公司五年或十年后的样子有个大致概念,对这个判断有相当程度的信心,而且价格与价值之间存在差距,并且差距很大。查理,你要补充吗?

WARREN BUFFETTWell, we're looking at quantitative and quality — we aren't looking at the aspects of the stock, we're looking at the aspects of a business. It's very important to have that mindset, that we are buying businesses, whether we're buying 100 shares of something or whether we're buying the entire company. We always think of them as businesses. So when Charlie and I leaf through Value Line or look at annual reports that come across our desk or read the paper, whatever it may be, that, for one thing, we have a — we do have this cumulative knowledge of a good many industries and a good many companies, not all by a long shot. And different numbers are of different importance — or various numbers are of different importance — depending on the kind of business. I mean, if you were a basketball coach, you know, you would — if you were walking down the street and some guy comes up that's 5'4" and says, you know, "You ought to sign me up because you ought to see me handle the ball," you would probably have a certain prejudice against it. But there might be some — one player out there it made sense on. But on balance, we would say, "Well, good luck, son, but, you know, we're looking for 7-footers." And then if we find 7-footers, we have to worry about whether we can get them halfway coordinated and keep them in school, a few things like that. But we see certain things that shout out to us, look further or think further. And over the years, we've accumulated this background of knowledge on various kinds of businesses, and we also have come up with the conclusion that we can't make an intelligent analysis out of — about all kinds of businesses. And then, usually, some little fact slips into view that causes us to rethink something. It was mentioned how I got the idea about buying the Bank of America — or making an offer to Bank of America on a preferred stock — when I was in the bathtub, which is true. But the bathtub really was not the key factor. (Laughter) The truth is, I read a book more than 50 years ago called "Biography of a Bank." It was a great book, about A.P. Giannini and the history of the bank. And I have followed the Bank of America, and I've followed other banks, you know, for 50 years. Charlie and I have bought banks. We used to trudge around Chicago trying to buy more banks in the late '60s. And so, we have certain things we think about, in terms of a bank, that are different than we think about when we're buying ISCAR. And so there is not one-size-fits-all. We have certain things we think about when we're buying an insurance company, certain things we think about when we're buying a company dependent upon — that depended upon — brands. Some brands travel very well, Coca-Cola being a terrific example, and some brands don't travel. And, you know, we just keep learning about things like that, and then every now and then we find some opportunity. The Bank of America — whenever it was — in 2011 — was subject to a lot of rumors, terrible — I mean, lots — big short interest, morale was terrible, and everything else. It just struck me that an investment by Berkshire might be helpful to the bank and might make sense for us. And I'd never met Brian Moynihan at that point — maybe I'd met him at some function, some party of something, but I had no memory of it — and I didn't have his phone number but I gave him a call. And things like that happen. And it's not because I calculate some price — precise — P/E ratio or price-book value ratio or whatever it might be. It is because I have some idea of what the company might look like in five or ten years, and I have a reasonable amount of confidence in that judgment, and there's a disparity in price and value, and it's big. Charlie, would you like to elaborate?

查理·芒格我们不知道怎么只看财务数字、根据比率做判断来买股票。那些数据可能会对我们有一点影响,但我们需要更了解公司实际是怎么运作的。任何能靠计算机去做的筛选工作——我知道我从来不做。你用计算机做过什么筛选吗?

CHARLIE MUNGERWe don't know how to buy stocks just by looking at financial figures and making judgments based on the ratios. We may be influenced a little by some of that data, but we need to know more about how the company actually functions. And anything a computer could be functioned to do, in terms of screening — I know I never do it. Do you use a computer to screen anything?

沃伦·巴菲特不用。我不会用。(笑声)

WARREN BUFFETTNo. I don't know how to. (Laughter)

查理·芒格不会。比尔还在试着给我讲明白怎么用。

CHARLIE MUNGERNo. Bill's still trying to explain it to me.

沃伦·巴菲特我——我们——你可以——这点很难说得精准,因为我们确实不用筛选工具——(听不清)在筛选所有东西。但我们不是坐在那儿说,你知道,我们想找低于账面价值的股票,或者低市盈率之类的。我们看企业,就像有人走进来要把整家公司卖给我们,我们怎么看待它一样,然后我们试着去想,这家公司五年后或十年后会是什么样子,我们对此有多确定。而大多数——很多公司,我们就是不知道答案。我们不知道十年后哪家汽车公司会大放异彩,哪家会勉力维持。你知道,我们观察汽车行业已经 50 年了,一个很有意思的行业,但我们不知道怎么——我们不知道怎么对那样的东西做出足够好的前瞻判断。

WARREN BUFFETTI — we — you can — it's a little hard to be precise on, because we don't really use screens — (inaudible) were screening everything. But it's not like we sit there and say, you know, we want to look at things that are below the price of book value, or low P/Es, or something of the sort. We are looking at businesses exactly like we'd look at them if somebody came in and offered us the entire business, and then we try to think, what is this place going to look like in five or ten years, and how sure are we of it. And most — a lot of companies, you know, we just don't know the answer to it. We do not know which auto company is going to, you know, be knocking the ball out of the park ten years from now or which one is going to be hanging on by its fingernails. You know, we watched the auto business for 50 years, a very interesting business, but we don't know how to — we don't know how to foresee the future well enough on something like that.

查理·芒格我们相当确信,伯灵顿北方铁路 15 年后仍会具备电脑——竞争优势。我们永远不会对苹果有那么大的把握,不管它的财务报表显示什么。

CHARLIE MUNGERWe think that the Burlington Northern will have a computer — a competitive —advantage 15 years from now, with a high degree of confidence. We would never have that degree of confidence about Apple, no matter what their financial statement showed.

沃伦·巴菲特不会。

WARREN BUFFETTNo.

查理·芒格就是——太难了。

CHARLIE MUNGERIt's just — it's too hard.

沃伦·巴菲特是啊。我们不知道一家石油公司十年后会是什么样,你知道的,无论是产品售价还是其他方面。我得说——你知道,我们几乎百分之百确信伯灵顿北方铁路、GEICO,或者其他一些我不会点名的公司。

WARREN BUFFETTYeah. We don't know about an oil company ten years from now, you know, in terms of what the product will be selling for or anything. I would say we're — you know, we're virtually 100 percent confident about a Burlington Northern, or a GEICO, or some other companies that I won't name.

查理·芒格智商很高、数学很好的人,自然会去寻找一套体系,让他们可以只看看数学就知道该买什么证券。没那么简单。你确实得理解这家公司及其竞争地位,以及它的竞争地位为什么会是这样,而这些往往不是数学能揭示的。

CHARLIE MUNGERPeople with very high IQs who are good at math naturally look for a system where they can just look at the math and know what security to buy. It's not that easy. You really have to understand the company and its competitive position, and the reasons why its competitive position is what it is, and that is often not disclosed by the math.

沃伦·巴菲特是啊。这跟我从本·格雷厄姆那里学到的不一样,尽管把股票当作企业来看的基本原则、面对市场的态度等等,绝对仍然是信条的一部分。但我不会——我不知道如果我只想靠数字来管钱,到底会做成什么样——

WARREN BUFFETTYeah. It's not what I learned from Ben Graham, although the fundamentals of looking at stocks as businesses, and the attitude toward the market and all that, is absolutely still part of the catechism. But I wouldn't — I don't know exactly how I would manage money if I was just trying to do it by the numbers that —

查理·芒格你会管得很差。(笑声)

CHARLIE MUNGERYou'd do it poorly. (Laughter)

沃伦·巴菲特是啊。那就这么定了。(笑)

WARREN BUFFETTYeah. That takes care of that. (Laughs)

关于“新常态”是否会导致更低回报的分歧

Disagreement on whether the "new normal" will bring lower returns

沃伦·巴菲特好。卡罗尔?

WARREN BUFFETTOK. Carol?

卡罗尔·卢米斯这个问题来自双子城联合之路的本杰明·诺尔。“每次比尔·格罗斯写一篇关于所谓‘新常态’的新文章,我就对自己的退休前景更沮丧。你是否认同他的观点,即未来几十年的市场回报会比过去几十年低很多?我们是不是也该预期,伯克希尔未来的市场回报不仅受制于自身规模,也受制于整体股市回报的大幅走低?”

CAROL LOOMISThis question is from Benjamin Knoll of Greater Twin Cities United Way. "Every time Bill Gross writes a new essay on the, quote, 'new normal,' unquote, I get more depressed about the prospects for my retirement. "Do you share his view that market returns in the next few decades will be much lower than in the past few? And should we expect Berkshire's future market returns to be greatly constrained, not only by its size, but also by much lower equity returns overall?

沃伦·巴菲特是啊,查理跟我从来不看宏观预测。我们合作了 54 年,我想不起哪次做股票或公司的决策时,讨论过宏观话题——我们从不聊宏观。我们根本不知道事情会精确变成什么样。顺带说一句,我们自然觉得,如果我们都不知道,那别人也不可能知道。这就是我们那点自负。(笑)所以——你看——何必去聊那些你压根不了解的东西呢?我的意思是——人们整天都在聊,但没什么用。所以我们只聊生意。我喜欢比尔·格罗斯,听起来像劳埃德·本特森,你知道,以前——他是我朋友。但他对未来怎么想,对我一点影响都没有,任何经济学家怎么想,也对我没影响。我大致感觉美国会继续发展得很好。而且我不——你知道——在我整个成年生涯,以及之前,一直有各种各样的看法,关于今年或明年会发生什么之类的东西。没人知道。在我看来,你非常确定能做的是,10 年后、20 年后,BNSF 拉的货会更多;他们提供的服务没人能替代;西部会有两条重要铁路,东部有两条;他们拥有的资产重置价值高得惊人,没人能再造出类似的东西;而且他们会得到对得起付出的回报。这没那么复杂。因为对未知的预测——或别人也不知道的东西——而忽略你知道的,依我们看,纯粹是犯傻。所以,我们不反对别人谈论新常态或旧常态或中间态,但那对我们没意义。我自个儿猜,只要买好生意而且没出太高价,持有 10 年、20 年或 30 年,人们会做得很好。如果他们想通过听商业预测来择时买卖,那他们会为经纪人做得很出色,为自己则没那么好。查理?

WARREN BUFFETTYeah, Charlie and I don't pay any attention to macro forecasts. We have worked together now for 54 years, and I can't think of a time when we made a decision on a stock, or on a company, where a macro discussion — where we've talked about macro. We don't know what things are going to look like, in any precise way. And, incidentally, naturally, we think if we don't know it, nobody else knows. That's the conceit that we have. (Laughs) And — so we — you know, why talk — why spend time talking about something you really don't know anything about? I mean it — people do it all the time, but it not very productive. So we talk about the businesses. I like Bill Gross. Sounds like Lloyd Bentsen, you know, back in the — he's a friend of mine. But I don't — it doesn't make any difference to me what he thinks about the future, doesn't make any difference to me, you know, what any economist thinks about it. I have a general feeling that America will continue to work well. And I don't — you know — there's — throughout my adult lifetime, and before that, there's always been all kinds of opinions that, you know, about what's going to happen this year or the next year or anything like that. And nobody knows. What you do know, with a very high degree of certainty, in my view, is that BNSF will be carrying more carloads 10 years from now, 20 years from now; that there will be no substitute for the service that they provide; that there will be two important railroads in the west and two important railroads in the east; and that they will have an asset that has incredible replacement value, nobody could turn out something like it, and that they'll get paid fairly for what they do. It's not very complicated. And to ignore what you know because of predictions about what you don't know, or what nobody else knows, in our view, it's just plain silly. So we don't have anything against somebody talking about a new normal or an old normal or an in-between normal, but it doesn't mean anything to us. My own guess is that people will do very well owning good businesses, if they don't pay too much for them, you know, whether they hold them for 10 years or 20 years or 30 years. And if they try and time their purchases in some way by listening to forecasts about what's going to happen in business and try and buy and sell them, they're going to do very well for their broker and not so well for themselves. Charlie?

查理·芒格是啊。但当然,沃伦,我们钱多。总得做点什么。所以不管外部环境如何,我们都会干我们的事。如果你是个忙碌的外科医生,想决定退休前再多干两年,那你可能会对新常态更感兴趣,而且按理说也确实应该。我个人会建议那家伙多干两年。(笑声)换句话说,我有点同意比尔·格罗斯的看法。

CHARLIE MUNGERYeah. But, of course, Warren, we have a lot of money. We have to do something with it. So we're going to do our thing no matter what the external climate is. If you're a busy surgeon and trying to decide whether to work two more years before you retire, then you may be more interested, and rationally so, in the new normal. And I would personally advise the guy to work an extra couple of years. (Laughter) In other words, I kind of agree with Bill Gross.

沃伦·巴菲特你觉得常态是什么?

WARREN BUFFETTWhat do you think the normal is?

查理·芒格嗯,比我们这辈子享受过的要差一些,新常态。

CHARLIE MUNGERWell, less than we've enjoyed in our lifetimes, the new normal.

沃伦·巴菲特我们过去 10 年享受了什么?我是说,你知道——

WARREN BUFFETTWhat have we enjoyed in the last 10 years? I mean, you know —

查理·芒格不算太糟。

CHARLIE MUNGERIt hasn't been so bad.

沃伦·巴菲特对。而且也不——

WARREN BUFFETTNo. And it hasn't been —

查理·芒格远远不如前 30 年。

CHARLIE MUNGERIt's not nearly as good as it was in the first 30.

沃伦·巴菲特是啊。那你觉得会比过去 10 年的平均水平更差吗?

WARREN BUFFETTYeah. And do you think it would be worse than the average of the last 10 years?

查理·芒格我认为这是相当可能出现的结果。

CHARLIE MUNGERI think that's quite a conceivable outcome.

沃伦·巴菲特那你选一个吧。行。(笑声)

WARREN BUFFETTSo take your pick. OK. (Laughter)

鲜果布衣 vs. 吉尔丹

Fruit of the Loom's vs. Gildan Activewear

沃伦·巴菲特乔纳森?

WARREN BUFFETTJonathan?

乔纳森·布兰特沃伦,抱歉。我上个关于太阳能的问题是指向查理的,但下个问题是关于内衣的,所以我想你大概能接这个。

JONATHAN BRANDTWarren, I'm sorry. My last question about solar was directed at Charlie, but my next question is about underwear, so I think you can probably field this one.

沃伦·巴菲特平角裤还是三角裤?(笑)

WARREN BUFFETTBoxers or briefs? (Laughs)

乔纳森·布兰特我不谈这个。多年来,鲜果布衣和其他品牌几乎把整个 T 恤批发丝印市场丢给了吉尔丹,那是个成本结构很低的新玩家。吉尔丹现在正进攻以内衣为主的零售市场,在一些大客户那里取得了一定成功。零售市场品牌显然更重要,但有没有理由认为,鲜果布衣不会像在批发丝印市场那样,随时间大幅丢失份额?他们能做些什么来保护剩下的经济特许权?

JONATHAN BRANDTI'm not talking. Over time, Fruit of the Loom and others have lost nearly all of the T-shirt-focused wholesale screen print market to Gildan, a relatively new player with very low cost structure. Gildan is now going after the underwear-focused retail market and is having some success with certain large customers. Branding is obviously more important in the retail market, but is there any reason to think Fruit of the Loom won't lose significant amounts of share here over time, just as they did in the wholesale screen print market? What can they do to protect what remains of their franchise?

沃伦·巴菲特对。你要——你要控制成本,持续做品牌建设,尽力确保你的主要客户,反过来,能让他们的顾客对产品满意,也对你给出的价格点满意。你说得对,吉尔丹在非品牌方面,基本上是生意的某些部分,确实在过去 10 年伤害了鲜果布衣。但我们生产的是质量一流、价格低廉、品牌认知度强的内衣。我觉得要打造一个品牌来对抗它,或者显著压低我们的成本,会非常难。现在吉尔丹交的所得税很少,你知道,因为他们通过开曼群岛走账,这算一个小因素。但我认为,5 年后或 10 年后,你会发现我们在男士和男童市场,尤其是内衣,份额能撑住。不过你说得对,他们是竞争威胁。恒适是竞争威胁。这不是个能躺平赚钱的生意。它不是可口可乐,但也不是无品牌产品。我觉得鲜果布衣会做得还不错,但不会得到像某些品牌产品那样的利润率。查理?

WARREN BUFFETTYeah. You keep — you keep your costs down and you constantly work at brand building, and you try very hard to make sure that your main customers, in turn, have their customers happy with the product, and are happy with the price points that you can deliver it at. And you're correct that Gildan, in terms of certain aspects, the non-branded aspects, basically, of some parts of the business, has hurt Fruit in the last — well, last 10 years, certainly. But we turn out first-quality, low-priced underwear with a strong brand recognition. And I think it will be very tough to either build a brand against it or to beat our costs significantly. Now Gildan pays very little in the way of income taxes, you know, because they route stuff through the Cayman Islands, and that's a modest factor. But I think you'll find five years from now, or 10 years from now, that our market share in men's and boys', particularly underwear, will hold up. But you're right. They're a competitive threat. Hanes is a competitive threat. And it's not a business that you can coast on. It's not Coca-Cola, but it's not an unbranded product, either. And I think Fruit will do reasonably well, but it will not get anything like, you know, the kind of profit margins that you can get in certain branded products. Charlie?

查理·芒格是啊。而且,我们产品这么多,市场份额上可能总体还算不错,但我们不可能赢得每一场小冲突或每一场战役。

CHARLIE MUNGERYeah. And then, too, as many products as we have, we may average out pretty well, in terms of market shares, but we're not going to win every skirmish or every battle.

影响深远的书籍与早期投资

Influential books and early investments

沃伦·巴菲特好,二号站。

WARREN BUFFETTOK. Station 2.

现场股东嗨,沃伦。嗨,查理。我是来自德国奥芬堡的弗里茨·豪泽(音)。我想知道,除了格雷厄姆和费雪写的书之外,哪 10 本书对你影响最大?我还想说,如果你们公布巴菲特合伙基金时期的持仓报表,那就太好了。我觉得很多小投资者会很高兴知道,你投资了什么,以及你是如何分析公司的。谢谢。

AUDIENCE MEMBERYeah. Hi, Warren. Hi, Charlie. I'm Fritz Hauser (PH) from Offenburg, Germany. I'd like to know what 10 books influenced you the most and that weren't written by Graham and Fisher, and I'd also like to tell you that I think it would be great if you would publish the portfolio statements of the Buffett Partnership years. I think there are a lot of small investors that would get a kick out of knowing, you know, what you invested and how you went ahead and analyzed the companies. Thank you.

沃伦·巴菲特是啊。嗯,查理管过一个叫惠勒-芒格的基金,他的持仓更有意思,所以你先说,查理。(笑)他那时候管的组合比我还集中。

WARREN BUFFETTYeah. Well, Charlie ran something called Wheeler,Munger and his portfolio was even more interesting, so we'll start with you, Charlie. (Laughs) He ran a more concentrated portfolio than I did in those days.

查理·芒格是啊。我不觉得对人们会有大帮助。那些名字,大部分你认不出来,显然,是合伙基金时期的。你认得美国运通。随口举几个名字。

CHARLIE MUNGERYeah. I don't think people would be greatly helped. You wouldn't recognize the names, most of them, clearly, by the partnership. You'd recognize American Express. Rattle off some of the names.

沃伦·巴菲特对。嗯,我们可以从马赛克瓷砖开始,还有——

WARREN BUFFETTYeah. Well, we can start with Mosaic Tile and —

查理·芒格地图公司。

CHARLIE MUNGERThe map company.

沃伦·巴菲特——梅多河煤炭与土地公司。有好几百个。弗拉格-尤蒂卡、费城雷丁煤炭与钢铁,你随便说。我真的拥有过——我敢打赌,我前前后后拥有过 400 到 500 个名字,但大部分钱是从大约 10 个里赚的。

WARREN BUFFETT— Meadow River Coal & Land. There's hundreds of them. Flagg-Utica, Philadelphia Reading Coal & Iron, you name it. I've literally owned — I bet I've owned 4- or 500 names at one time or another, but most of the money's been made in about 10 of them.

查理·芒格我也列不出 10 本书,说它们比接下来的 10 本好那么多。我的脑子是那么多本书的混合体,我甚至都分不清了。(笑声)

CHARLIE MUNGERAnd I couldn't name 10 books either that have — that I regard as that much better than the next 10. My mind is a blend of so many books I can't even sort it out anymore. (Laughter)

沃伦·巴菲特是啊。《聪明的投资者》改变了我的人生——我 11 岁时,奥马哈公共图书馆里所有关于投资的书,我确实全都读过了,书很多。有很多——技术分析的书,爱德华兹和麦基,那时候是经典,还有一大堆,加菲尔德·德鲁。但我喜欢——我读得很开心。有些我读了好几遍。但我从没形成一套哲学。我就是喜欢。我画过股价图,干过所有那种事。格雷厄姆的书给了我一套哲学,一套关于投资的基石哲学,说得通。我是说,他教我如何思考一只股票,他教我如何思考股市,他教我说,市场不是来指导我的,而是来为我服务的。他用那个著名的“市场先生”做例子。他教我,要把股票看作生意的一部分,而不是代码或你能画图之类的东西。所以就是那套哲学——某种程度上,又受到费雪的书的影响——费雪跟我说的事,跟查理跟我说的是同一件事:进入一个基本面经济状况好、能持有几十年的生意非常重要,而不是那种每天都要从一朵花飞到另一朵花的生意。那套——那套哲学一直指引着我。现在,多年来我学到了不同的应用方式,但这是我如今思考生意的方式。我没有发现那套基石哲学有任何缺陷。你得学会以不同方式应用它。所以就是那些书影响了我。当然,在其他领域,查理读传记可能比我认识的任何人都多。我也喜欢读很多传记。我们快要读完乔·肯尼迪的传记了。你已经读过了,对吧,查理?

WARREN BUFFETTYeah. "The Intelligent Investor" changed my life, in terms of — I literally had read every book in the Omaha Public Library by the time I was 11 on the subject of investing, and there were a lot of books. And there were a lot — there were technical books, Edwards & Magee, I mean, that was a classic in those days, and a whole bunch of them, Garfield Drew. But — and I love — I enjoyed reading them a lot. Some of them I read more than once. But I never developed a philosophy about it. I enjoyed it. I charted stocks. I did all that sort of thing. Graham's book gave me a philosophy, a bedrock philosophy, on investing that made sense. I mean, he taught me how to think about a stock, he taught me how to think about the stock market, and he taught me that the market was there not to instruct me but to serve me. And he used that famous "Mr. Market" example. He taught me to think about stocks as pieces of businesses, rather than ticker symbols or things that, you know, you could chart, or something of the sort. And so it was that philosophy — and in some way, further influenced by Phil Fisher's book — and Phil Fisher was just telling me the same thing that Charlie was telling me, which was that it's very important to get into a business with fundamentally good economics, and one that you could ride with for decades, rather than one where you had to go from flower to flower every day. And those — that philosophy has carried me along. Now, I've learned different ways of applying it over the years, but it's the way I think about businesses now. I have not found any aspect of that bedrock philosophy that has flaws in it. You have to learn how to apply it in different ways. So those are the books that influenced me. And, of course, in other arenas, Charlie's probably read more biography than anybody that I know of. And I like to read a lot of it. We're just about through reading the Joe Kennedy biography. You've read that, haven't you, now, Charlie?

查理·芒格对。

CHARLIE MUNGERYeah.

沃伦·巴菲特你知道,我不确定你是否想模仿他做过的每一件事,但这读起来还是挺有意思的。(笑)我们读书是为了乐趣。我的意思是,这对我们大有裨益,但我们读书的原因是它很有趣。而且,你知道,现在仍然有趣。除此之外,我们还从中获得了非常实在的好处。如果本·格雷厄姆没有费心去写一本书——他完全没有经济上的必要这么做——我的人生会截然不同。你知道,我会过上一种非常不同的生活。

WARREN BUFFETTYou know, I'm not sure you want to emulate everything he did, but it's still interesting reading. (Laughs) We read for the enjoyment of it. I mean, it's been enormously beneficial to us, but the reason we read is that it's fun. And, you know, it's still fun. And on top of it, we have gotten very substantial benefits from it. My life would have been different if Ben Graham hadn't gone to the trouble of writing a book, which he had no financial need to do at all. You know, I would have a very different life.

巴菲特依然看空航空股

Buffett remains bearish on airlines

沃伦·巴菲特好的。贝基。

WARREN BUFFETTOK. Becky.

贝基·奎克这个问题来自 Legg Mason 的比尔·米勒。他写道:“美国航空业 100 多年来一直饱受糟糕经济状况的困扰。随着全美航空和美国航空即将合并,该行业将整合到前四大航空公司控制近 90% 运量的程度。”“因此,该行业在过去几年里持续盈利,许多航空公司现在的投入资本回报率达到两位数,并产生了大量自由现金流。你认为该行业显著改善的经济状况有可能持续下去吗?如果伯克希尔拥有一家国内航空公司,并将其与 NetJets 配对,会带来任何经济利益吗?”

BECKY QUICKThis question comes from Bill Miller of Legg Mason. He writes, "The U.S. airline industry has been plagued with terrible economics for over 100 years. With the pending merger of USAir and American, the industry will have consolidated to the point where the top four carriers will control almost 90 percent of the traffic. "As a result, the industry has been consistently profitable this past several years, with many of the airlines now earning double-digit returns on invested capital and generating substantial free cash flow. Do you think the industry's much improved economics are likely to persist? And would there be any economic benefits if Berkshire were to own a domestic airline and pair it with NetJets?"

沃伦·巴菲特是的。嗯,对第二个问题的回答是,不会。但关于这个行业的问题确实很有趣,因为它确实已经整合得非常显著了。在一些行业里,即使只有两个竞争对手,它们仍然是糟糕的生意,它们会互相打得头破血流。有时它们最终会竞争去做非常愚蠢的事情。你可以说,房地美和房利美的情况就是这样。我的意思是,那些拥有远超其他所有人巨大优势的巨型公司,但它们在竞相每个季度都报告更高收益、并击败对方的战斗中,你知道,把贷款保险的价格压低到了不合理的水平,还做了许多其他蠢事。所以,你会看到——你确实会看到某些行业,一旦它们只剩下非常——非常少的几家公司时,会表现得极为出色。而你也会看到另一些行业,即使只剩下两家,它们也做得不那么好。我的意思是,就拿美国的可口可乐和百事可乐来说。我的意思是,它们是人们唯一能叫得出名字的两种可乐,大约 50% 的软饮料是可乐。但如果你周末去超市,你会看到它们以低得离谱的价格销售产品,并且竞争非常激烈。所以这是非常行业特定的。航空业的情况是,它们每个座位的边际成本非常、非常、非常低,你知道,固定成本却巨大,所以以极低价格卖出最后一个座位的诱惑力极高,而且非常——有时很难区分最后一个座位和其他座位。所以这是一个劳动密集型、资本密集型、很大程度上是商品化的行业,而且它一直是——正如比尔·米勒在那问题中指出的,自奥维尔 [莱特] 起飞以来,它一直是投资者的死亡陷阱。我的意思是,就像我说过的,如果在基蒂霍克有一个资本家,他应该击落奥维尔,帮我们大家一个大忙。(笑声)但是——但是因为忽视了这一点,投资者们已经向航空公司、飞机制造公司投入了资金,现在超过 100 年了,结果却很糟糕。如果有一天它只剩下一个航空公司,并且没有监管,那将是一个绝妙的生意。那么问题就是,在经历了很多破产之后,现在剩下相对较少的几家公司,承担了高比例的座位里程,它是否已经是一个好生意了。我不知道答案,但我持怀疑态度。查理?

WARREN BUFFETTYeah. Well, the answer to the second is no. But the question about the industry is really interesting, because it is true that it has consolidated very significantly. And in some businesses, you can have only two competitors and they're still terrible businesses, they beat each other's brains out. And sometimes they end up competing to do very stupid things. You can argue that that's what happened with Freddie Mac and Fannie Mae. I mean, enormous companies that had a huge advantage over everybody else, but they still, in their battle to both report higher earnings every quarter and to beat the other guy out, you know, drove prices for insuring loans down to the improper levels, and did a lot of other stupid things, too. So you see — you do see certain industries where once they get down to very — a very few companies, do extremely well. And you see other industries where, even when they get to be two of them, they don't do that that well. I mean, you can take Coke and Pepsi in the United States. I mean, they're the only two colas that people can name, and 50 percent or so of the soft drinks are colas. But if you go into a supermarket on the weekend, you will see them pricing their product at ridiculously low prices and competing very vigorously. So it's very industry specific. The airline industry, you know, has this situation where they have very, very, very low incremental costs per seat, you know, with enormous fixed costs, and the temptation to sell that last seat at a very low price is very high and it's very — and sometimes it can be very difficult to distinguish between the last seat and other seats. So it's a labor-intensive, capital-intensive, largely commodity-type business, and it's been — as Bill Miller points out in that question, it's been, you know, a death trap for investors ever since Orville [Wright] took off. I mean, as I've said, if there had been a capitalist at Kitty Hawk he should have shot down Orville and done us all a favor. (Laughter) But the — but having neglected to do that, investors have poured money into airline companies, and aircraft manufacturing companies, now for 100 years-plus, with terrible results. And if it ever gets down to where there's one airline and there's no regulation, it will be a wonderful business. And then the question is whether, having gotten down, now, through a lot of bankruptcies, to a relatively few that are doing a high percentage of the seat miles, whether it's a good business yet. I don't know the answer, but I'm skeptical. Charlie?

查理·芒格嗯,上次我们遇到类似机会时,正是铁路公司完全按照比尔·米勒所说的那样做了。铁路公司数量减少并实现整合,更好地控制了劳动力成本,结果成了绝妙的生意。而我们做了什么?我们错过了。我们跌跌撞撞,很晚才来到这个派对,对吧?

CHARLIE MUNGERWell, the last time we were presented with a similar opportunity was when the railroads did exactly what Bill Miller suggests. The railroads got down and consolidated and got better control of their labor costs and it turned into a wonderful business. And what did we do? We missed it. We stumbled in very late to the party, right?

沃伦·巴菲特没错。

WARREN BUFFETTRight.

查理·芒格所以我们已经证明了自己在这个领域学得慢,比尔·米勒的建议有可能是对的,不是吗?

CHARLIE MUNGERSo we've proven ourselves to be slow learners in this field, and it's conceivable, isn't it, that Bill Miller is right in what he suggests?

沃伦·巴菲特你押哪边?

WARREN BUFFETTWhich way do you bet?

查理·芒格它被我归入“太难”的那堆里了。(零散的笑声)

CHARLIE MUNGERIt goes into my too hard pile. (Scattered laughter)

沃伦·巴菲特也是我的。

WARREN BUFFETTMine, too.

查理·芒格但他可能是对的。

CHARLIE MUNGERBut he could be right.

沃伦·巴菲特是的,他当然可能对。看着它发展会很有趣。但我们更喜欢我们更有把握的东西。我们不认为事情会发生根本性变化——嗯,拿喜诗糖果(See's Candies)来说,你知道,我们——即使在那里,其真正的盈利能力也仅限于西海岸,但我们看不到会有某个竞争对手冒出来抢走生意。

WARREN BUFFETTYeah, sure he could. And it will be fun to watch. But we like things we have stronger feelings about. We do not think that things will change dramatically in — well, with See's Candy, you know, it's — we've got — even there, you know, the real profitability is limited to the West Coast, but we do not see some competitor coming along and taking away business.

查理·芒格你真的没法再建一条铁路,而且——

CHARLIE MUNGERYou really couldn't create another railroad and —

沃伦·巴菲特我希望不能。

WARREN BUFFETTI hope not.

查理·芒格——而且你——而你可以再建一家航空公司。

CHARLIE MUNGER— and you — and you can create another airline.

沃伦·巴菲特非常容易,而且有人热衷于此。

WARREN BUFFETTVery easily, and you have people that like to do it.

查理·芒格这就是我们不喜欢它的地方。

CHARLIE MUNGERThat's what we don't like about it.

沃伦·巴菲特而且人们热爱做这个。人们觉得这很刺激。你可以把这个想法卖出去。过去 25 或 30 年里,我大概收到过十几个提案,来自那些想要以某种方式进入航空业的人——其中一些确实也进去了。出于某种原因,航空业魅力十足。我是说,你知道,如果你走进某位大公司 CEO 的办公室,说:“我想跟你谈谈这架新飞机,”你就能进门。你知道,我是说,如果你想跟他谈运煤之类的事情,情况就有点不同了。所以这是一个吸引人的行业。你可以出去为一个新航空公司融资,而且过往记录——确实了不得。我不知道航空领域有过多少次破产,但数量极其庞大。当然,有些公司还不止破产一次。我们买过全美航空(USAir)。是我买的。当时我和(CEO)埃德·科洛德尼(Ed Colodny)在戈拉特餐馆(Gorat's),他向我解释了这家航空公司有多棒——顺便说一句,他是个好人——然后我开了张支票。等支票兑现的时候,他们就已经麻烦缠身了。我是说,没过多久。

WARREN BUFFETTAnd people love doing it. It's exciting to people. And you can sell the idea. I've had, probably, a dozen proposals over the last 25 or 30 years from people that want to get into the airline business one way or the — and a number of them have. It's sexy, for some reason. I mean, it — you know, if you go to the office of some Mr. Big CEO and say, "I want to talk to you about this new airplane," you get in the door. You know, I mean, if you want to talk to him about hauling coal or something, it's a little different. So it is a business that attracts people. And you can go out and raise money for a new airline, and the record is — it's really been something. I don't know how many bankruptcies there have been in the airline field, but it's an enormous number. And, of course, some have done it more than once. We bought USAir. I bought that. I was at Gorat's with [CEO] Ed Colodny, and he explained to me how wonderful the airline was — he's a good guy, incidentally — and I wrote a check. And by the time the check was cashed, they were having troubles. I mean, it did not take long.

查理·芒格没有。

CHARLIE MUNGERNo.

沃伦·巴菲特然后他们破产了两次。我们运气非常好——结果我们实际上在上面赚了不少钱,因为某个时间点出现了一个短暂回升。但我认为在我们买入之后,它又破产了两次。查理和我当时在董事会,我们会看那些预测,你知道,它们简直荒谬。我是说,它们从来没有实现过,是吧,查理?

WARREN BUFFETTAnd then they went bankrupt twice. We were very lucky on — we actually made quite a bit of money on it, as it turned out, because there was a little blip at one point. But I think it went bankrupt twice after we bought it. And Charlie and I were on the board, and we would look at these projections, you know, and they were just ridiculous. I mean, they never came true, did they, Charlie?

查理·芒格没有,没有,没有。那是——

CHARLIE MUNGERNo, no, no. It was —

沃伦·巴菲特我们当时很受欢迎,因为我们确实指出过几次。(笑声)

WARREN BUFFETTWe were very popular because we actually pointed that out a few times. (Laughter)

对伯克希尔股票回购的矛盾心态

Mixed feelings on Berkshire stock buybacks

沃伦·巴菲特好的。克利夫。

WARREN BUFFETTOK. Cliff.

克利夫·加兰特我想问您关于股票回购的问题。股东应该把 1.2 倍账面价值这个回购倍数看作一个多硬的底线?是否存在某些情况,在 1.2 倍这个价位您也不会回购?

CLIFF GALLANTI want to ask you about share repurchases. How hard a floor should shareholders think about the 1.2 times book value buyback multiple? Are there circumstances under which you would not be buying back at 1.2?

沃伦·巴菲特是的。嗯,一般来说,账面价值跟你回购股票的价格毫无关系;起决定作用的是内在商业价值。而在整个投资领域,内在商业价值和账面价值之间的相关性——你知道,几乎没有任何相关性。所以账面价值对大多数公司来说并不重要。不过它在伯克希尔确实有一定的参考价值。我们的内在商业价值远高于账面价值,我们也释放过信号——我们就在这里直说,我们以前也说过——而且除此之外,我们还通过声明只要我们有充足的现金余额,在满足了旗下所有运营公司的需求之后,就会以 120% 的账面价值回购股票,来释放了这个信号。如果我们有机会在那个价位买到,我们很可能会买入相当可观的数量。这背后的计算逻辑,很大程度上就是我在报告中写的那样。你知道,你首先得保证生意的资金需求,如果你能以某种方式买进更多生意,从而增加每股的商业价值,你就会去做。而如果你能以显著低于内在价值的价格回购股票,就像用 90 美分或 80 美分或随便什么价格买进 1 美元的钞票,这是提高每股价值极为确定的一种方式。但对我们来说,要做到这一点一直很难,因为每次我们一宣布,人们就会说,“嗯,如果——如果他认为它值账面价值的 120% 以上,”你知道——

WARREN BUFFETTYeah. Well, generally speaking, book value has got nothing to do with the price at which you should purchase your shares; intrinsic business value does. And the correlation between intrinsic business value and book value throughout the investment universe is — you know, there's virtually no correlation. So book value is unimportant to most companies. It actually has — it has a reasonable tracking utility at Berkshire. Our intrinsic business value is very considerably above book value, and we have signaled that — we'll say it right here, we've said it before — but in addition, we've signaled that by saying that we would repurchase our shares as long as we had a substantial cash balance, met all the needs of our operating companies, at 120 percent of book value, and if we got the opportunity to buy it there, we would probably buy a whole lot of it. The calculus is very much what I put in the report. You know, you take care of your business with money first, and if you can buy additional businesses at something where you add to the per-share value of the business, you do that. If you can repurchase your shares at a significant discount from intrinsic value, it like buying dollar bills at 90 cents or 80 cents or whatever it may be, and it's a very sure way of improving per-share value. It's been very difficult for us to do it because every time we announce it, people say, "Well, if it's — if he thinks it's worth more than 120 percent of book," you know —

查理·芒格是啊。那几个抠门鬼愿意出那个价。

CHARLIE MUNGERYeah. Those cheapskates are willing to pay that.

沃伦·巴菲特对,没错。好吧,只要至少有一个抠门鬼愿意出那个价,那——你知道,他们是对的。而我们对此也没有——我们的心情很复杂。我们确实不太喜欢经营一家主要通过打折买断合伙人的股份来赚钱的公司,但如果合伙人愿意打折卖出,我们倒也中意用这种方式买进,可以说是稳当赚钱。我们没怎么这么做过。大多数时候,我们的股价相对于内在商业价值都处于一个合理的区间。我们认为,在最近几年里,有相当大比例的时间段,股价至少是打了一定折扣的。有几年我们觉得它的卖价超过了内在商业价值。但如果,依我们看来,依董事会的判断,股票出现了相当大的折扣,我们手头又有资金,并且股票能以合理的数量卖给我们,我们就会买入,然后——也存在这样的情况——可能性不大——但确实可能存在,我们会以对留下来的股东有吸引力的价格大量买入。查理?

WARREN BUFFETTYeah, right. Well, if at least one cheapskate is willing to pay that, the — And, you know, they're right. And we don't really — we've got mixed emotions on it. We don't really like the idea of running a company where it makes most of its money by buying its partners out at a discount, but if partners want to sell out at a discount, we also like the idea of buying and making, you know, sure money that way. We haven't done much of it. Most of the time our stock has sold in a reasonable range in relation to intrinsic business value. We would think that probably a fairly significant percentage of the time in recent years it sold at at least some discount. There were a few years when we thought it sold for more than intrinsic business value. But if it, in our opinion, the directors' opinion, the stock is selling at a significant discount and we've got the money around and we've got the stock offered to us in a reasonable quantity, we will buy it, and then — and there could be circumstances — it's unlikely — but there could be circumstances where we'd buy a whole lot at a price that would be attractive for the stockholders who stayed in. Charlie?

查理·芒格没什么要补充的。

CHARLIE MUNGERNothing to add.

芒格不会搬到奥马哈

Munger won't be moving to Omaha

沃伦·巴菲特3 号站。

WARREN BUFFETTStation 3.

现场股东大家好。我是肖恩·考利,加利福尼亚州洛杉矶的一名房地产经纪人。想向查理提个问题。这算是一个房地产问题,也是一个公司文化问题。你有没有考虑过搬到奥马哈,离公司总部近一点?

AUDIENCE MEMBERHi there. Sean Cawley. I'm a real estate agent in Los Angeles, California. Question for Charlie. It's kind of a real estate question, and it's also a company culture question. Have you ever considered moving to Omaha to be closer to corporate headquarters?

查理·芒格(笑)哦,我想这个问题的答案是否定的。(笑声)

CHARLIE MUNGER(Laughs) Oh, I think the answer to that is no. (Laughter)

沃伦·巴菲特我肯定这个答案是否定的。我们的合作关系运转得极为顺畅。尽管我们多少有点技术恐惧症,但我们至少已经到了能应付打电话的地步——(笑声)——别再逼我们更进一步了。

WARREN BUFFETTI'm sure the answer to that is no. Our partnership works extremely well. And even though we're somewhat technophobic, we have gotten to the point where we can handle using the phone — (laughter) — don't push us beyond that.

查理·芒格没错,除了打电话,我们什么东西都没学会过。

CHARLIE MUNGERNo, we've never learned anything beyond the phone.

沃伦·巴菲特但我们——我的意思是,实际上,我们彼此都确切知道对方会怎么想,所以真的不一定需要电话。(笑声)以前电话费很贵的时候,我们经常通电话。现在打电话几乎不花钱了,我们却几乎不说话了。(笑声)查理——对了,查理对奥马哈有很多美好的感情,我也一样。

WARREN BUFFETTBut we — I mean, as a practical matter, we each know exactly how the other guy thinks, so that we don't really even need the phone, exactly. (Laughter) We used to do a lot of phoning back when it cost a lot of money to phone. Now it doesn't cost anything to phone, and we don't talk to each other, hardly. (Laughter) Charlie — but Charlie has a lot of fond thoughts about Omaha, incidentally, as do I.

查理·芒格是的。不过,我——就像我周末早些时候说的,奥马哈现在重建得太快了,我觉得自己像瑞普·凡·温克尔。他们拆掉了我记忆中那么多的建筑。过去五年奥马哈的变化之大,令人惊叹。

CHARLIE MUNGERYes. Although, I — as I said earlier on this weekend, they're rebuilding it so rapidly now that I felt like Rip Van Winkle. They've torn down so many of the buildings I remember. It's amazing how much Omaha has changed the last five years.

沃伦·巴菲特嗯,你得记住,这个国家历史的三分之一是在我们这辈子里度过的,所以偶尔得迎接一点变化,查理。(笑声)

WARREN BUFFETTWell, you have to remember that a third of the lifetime of the country has passed during our lifetime, so you have to expect a little change occasionally, Charlie. (Laughter)

气候变化不是短期保险费率的考量因素

Climate change isn't a factor for short-term insurance rates

沃伦·巴菲特好的,安德鲁。

WARREN BUFFETTOK. Andrew.

安德鲁·罗斯·索金好的,沃伦。今年我们收到几个跟气候变化及其对公司影响相关的问题。我先提克莱姆·丁斯莫尔的这个问题,他问:“如果被问到,贵公司财险和再保险公司的核保专家会就气候变化相关的极端天气变化给伯克希尔众多企业带来的新兴风险,向您和董事会其他成员提出什么建议?”我还想补充一下,杰德·麦克唐纳问了另一个独立但相关的问题,他问:“你对碳定价的争论有什么看法?”

ANDREW ROSS SORKINOK, Warren. We got a couple of questions related, this year, to climate change and its impact on the company. So let me ask this question from Clem Dinsmore, who asks: "If asked, what would the underwriting experts at your casualty insurance and reinsurance companies advise you and your fellow board members are the emerging risks to Berkshire's many enterprises from the changes in extreme weather associated with climate change?" And I would add that Jed McDonald asked a separate question, but related, saying, "What are your thoughts on the price on carbon debate?"

沃伦·巴菲特嗯。好吧,如果过去几年你都在场,你应该注意到了,气候确实在变暖很多。(笑声)显然——查理在科学方面比我懂得多得多,不过这话也不说明我懂多少——但我的大体感觉是,确实有一个合理的可能性——那些担心气候变暖和二氧化碳等各种影响的人,他们很可能是对的。但我了解得不够多,所以不能说我能像个专家那样发表见解。我不知道这个问题的答案,但我当然愿意假设——有很多非常聪明的人都这么认为,而且我认为这是一个合理的假设。我不认为这对逐年评估保险费率有什么实质影响。我们本来就倾向于在假设自然灾害发生的可能性时持悲观态度,但即使完全没有任何碳排放,我们也会有这种普遍偏向,而且我认为这种偏向是有用的。无论过去自然灾害的历史记录如何,我们都会假设它们今后会变得比以往更糟一些。而从逐年调整保险费率的角度看,全球变暖不是一个真正的因素。我们的普遍悲观偏向倒是一个因素。第二个问题,关于碳排放定价,你再说一遍?

WARREN BUFFETTYeah. Well, as you've noticed if you've been here the last few years, the climate really is getting a lot warmer. (Laughter) Obviously — well, Charlie knows far more about science than I do, which is not saying a whole lot, but the — my general feeling is that there is a — certainly a reasonable chance — that people that are worried about warming and the effect of CO2, et cetera, are right. But I don't know enough so that I can say that, you know, that I can speak as any kind of an expert on it. I don't know the answer on it, but I certainly am willing to assume that — there are a lot of very smart people who think that, and I think that it's a reasonable assumption. I don't think that it makes any real difference in assessing insurance rates from year to year. We have a general tendency to be pessimistic in our assumptions about the likelihood of natural catastrophes, but we would have that general bias, which I think is useful, regardless, if there were no carbon emissions of any kind going on. We would still assume that whatever the past history had been of natural disasters, we would assume that they were going to be somewhat worse. And the global warming, in terms of resetting prices of insurance from year to year, is not a real factor. Our general pessimistic bias is something of a factor. The second part about pricing of carbon emissions, do you want to repeat that again?

安德鲁·罗斯·索金完整的问题是——我刚才简化了——是:“你对碳——碳价格——的争论有什么看法?比如,你认为它是否是激励效率提升、捕捉碳破坏效应外部性的一种可行方法,还是一个过于崇高、理想化、在实践中难以弄明白的概念?”

ANDREW ROSS SORKINThe full question — and I abbreviated it — was, “What are your thoughts on the carbon — the price of carbon — debate? "Do you think it's a feasible way, for example, to incentivize efficiency improvements and capture the externalities of carbon's damaging effects, or is it a lofty, idealized concept too tricky to figure out in practice?”

沃伦·巴菲特我得说,这个问题该由查理来回答。(笑声)

WARREN BUFFETTI would say that the question calls for having Charlie give the answer. (Laughter)

查理·芒格嗯,你得知道,我是加州理工学院培养出来的气象学家,但那是在现代气象学大部分内容还没发明出来之前。(笑声)我认为,碳排放交易相当不切实际,毕竟一大堆国家,各国想法各异,等等。我觉得,如果要改变行为习惯,正确的答案是碳税。我认为欧洲,因为他们是社会主义者,想对那些人们最需要的东西征税,所以他们对车用燃料征收了这些高昂的税。他们这么做纯属偶然,并非因为这对全球变暖以及其他一大堆问题是好主意,而是因为他们确实需要钱。但我认为,他们是误打误撞找到了正确的政策。我认为美国应该对车用燃料征收高得多的税,这样会很有效。(掌声)不过这有一群股东。他们喜欢为高税收鼓掌。(笑声)

CHARLIE MUNGERWell, you've got to realize that I'm a Caltech-trained meteorologist, but that was before they'd invented most of modern meteorology. (Laughter) I think that I think that carbon trading is pretty impractical, a whole bunch of nations with different ideas, and so on. And I think if you're going to change habits, the correct answer is carbon taxes. I think Europe, because they're socialists and wanted to tax the thing the people needed the most, they put these big high taxes on motor fuel. So they did it by accident, and not because it was a good idea, vis-a-vis global warming and a lot of other issues, but because they really needed the money. But I think they stumbled into the right policy. I think the United States should have way higher taxes on motor fuel, and that's efficient. (Applause) Some group of shareholders, though. They like clapping for high taxes. (Laughter)

沃伦·巴菲特不是所有人都在鼓掌。(笑声和掌声)

WARREN BUFFETTThey weren't all clapping. (Laughter and applause)

道格·卡斯的做空挑战

Doug Kass's short-selling challenge

沃伦·巴菲特好的,道格。

WARREN BUFFETTOK. Doug.

道格·卡斯沃伦,我的下一个问题不仅是一个问题,也是一个不寻常的挑战。我之所以问下一个问题,是因为你过去曾公开邀请现场听众申请工作。2002 年,你建议认为自己有资格的股东,如果有兴趣在董事会谋取一席之地,可以提交他们的资历。而后来,在你 2006 年的致股东信中,当你为 GEICO 的卢·辛普森招聘继任者时,你当时说的是“把你的简历寄给我”。你过去讨论过你对做空的看法。你曾指出股票长期趋于上涨,并且谈过回报与风险之间的不对称性。相比之下,过去 15 年已经证明,当由专业人士操作时,做空可以成为一项有助于提高总回报的工具。事实上,我相信托德·康布斯在被你聘用时,作为做空者已经取得了成功。

DOUG KASSWarren, my next question is both a question and an unusual challenge. I'm asking this next question because in the past, you've been open to inviting your audience to apply for jobs. In 2002, you suggested that shareholders who thought they were eligible to send in their qualifications if they were interested in seeking a seat on your board of directors. And, again, in your 2006 letter, when you advertised for a successor to Lou Simpson at GEICO, you said at the time "Send me your resume." In the past, you have discussed your views on short selling. You have cited that stocks tend to rise over time, and you've talked about the asymmetry between reward and risk. By contrast, the last 15 years has demonstrated that short selling can be a value additive tool to total return when done by professionals. In fact, I believe Todd Combs had success as a short seller when you hired him.

查理·芒格他太成功了,结果他不做了。(笑声和掌声)

CHARLIE MUNGERHe had so much success he stopped doing it. (Laughter and applause)

道格·卡斯是的,查理,但他是因为那份成功才得到这份工作的。我的问题是——

DOUG KASSYes, Charlie, but he got the job from that success. My question is —

沃伦·巴菲特不,不,他没说。(笑)别想蒙混过关,道格。(笑声)

WARREN BUFFETTNo, no, he didn't. (Laughs) Can't slide that one in there, Doug. (Laughter)

道格·卡斯我的问题是:你有没有考虑过把资金配置到做空策略上?你或伯克希尔愿意成为我的“霍默·道奇”(注:在最初的七位投资者之后投资巴菲特合伙基金的人)吗?你或伯克希尔·哈撒韦愿不愿意给我公司一个管理账户,至少注入 1 亿美元?条件是,如果海风基金在两年期内未能跑赢伯克希尔账面价值的增长,那么所有赚取的管理费将一半捐给舍伍德基金会,另一半捐给我选的两家慈善机构,包括棕榈滩县犹太联合会;即便海风基金跑赢了伯克希尔的账面价值变化,也要把 25% 的管理费捐给慈善机构。我还想补充一点。你提到过技术恐惧症。对伯克希尔来说,投资技术或许很难,但技术也颠覆了许多商业模式受到冲击的行业,这为做空提供了极为肥沃的土壤。

DOUG KASSMy question is: would you ever consider committing capital to a short-selling strategy? Would you or Berkshire consider being my Homer Dodge, who invested in your partnership after the original seven investors? Would you or Berkshire Hathaway be willing to give my firm at least $100 million in a managed account? If Seabreeze failed to outperform the increase, during the two-year period, of the book value increase in Berkshire, all the earned fees earned would be contributed half to the Sherwood Foundation, and half to two charities of my choice, including the Jewish Federation of Palm Beach County? And even if Seabreeze outperformed Berkshire's change in book value, 25 percent of the earned fees would be contributed to the charities. And I want to add something else. You talked about being technophobic. Technology may be very hard for Berkshire to invest in, but it is also disruptive to many industries whose business models are scathed by it, and this produces very fertile ground for short-selling opportunities.

沃伦·巴菲特嗯,我们得——

WARREN BUFFETTWell, we got to —

查理·芒格让我补充一下。

CHARLIE MUNGERLet me add to that.

沃伦·巴菲特好——1 分 55 秒没有广告,不过——(笑)

WARREN BUFFETTOK — 1:55 without an ad, but — (laughs)

查理·芒格你这个问题的答案是,不行。(笑声和掌声)

CHARLIE MUNGERThe answer to your question is no. (Laughter and applause)

沃伦·巴菲特查理和我对做空并不陌生。我是说,我们都——

WARREN BUFFETTCharlie and I are no strangers to short selling. I mean, we both —

查理·芒格都失败过。

CHARLIE MUNGERFailed at it.

沃伦·巴菲特对。(笑声)所以,我们——想想看你有多幸运。你不用担心会跟我们这些听众或者我们自己竞争。不,我们——我甚至也许会在某个时候提出个小赌约,但暂时先放一放。我见过——嗯,如果你往回看得足够久远,你知道,我们做过不少做空,我也确实发现过很多我认为定价远远过高的公司,还发现过不少我不仅认为、而且几乎肯定是骗子的公司。所以,查理——从我们入行以来,这类公司一直都能见到。但靠做空赚大钱,长期而言,仍然不是我们感兴趣的玩法。这种——

WARREN BUFFETTYeah. (Laughter) So we'll — just think about how lucky you are. You don't have the competition from all kinds of people that listen to us or — ourselves. No, we — I may even propose a little wager at some point, but we'll let that ride for the time being. I've known — well, if you go back far enough, you know, we did a reasonable amount of short selling, and I've certainly identified lots of companies that I thought were far overpriced, and I've identified a fair number of companies that I not only thought, but was virtually certain, were frauds. And so, Charlie — we've been seeing them ever since we got in the business. But making a lot of money short selling, still, is not a game that appeals to us over a long period of time. It's one of those things that —

查理·芒格我们不喜欢拿痛苦换钱。(掌声)

CHARLIE MUNGERWe don't like trading agony for money. (Applause)

沃伦·巴菲特但我们祝你顺利。(笑声)

WARREN BUFFETTBut we wish you well. (Laughter)

不情愿地为一桩好生意付出更高价格

Reluctantly paying more for a great business

沃伦·巴菲特4 号站。

WARREN BUFFETTStation 4.

现场股东我是来自路易斯安那州什里夫波特的本·索尔(音)。您能否更具体地说说,在确定像亨氏这样一笔收购的合理价格时,您考虑了哪些因素?另外,对于判断会影响一个行业的重大变化,您又依据哪些信息来源?

AUDIENCE MEMBERBen Sauer (PH) from Shreveport, Louisiana. Could you be more specific about what factors you considered when determining what a fair price was for an acquisition such as Heinz? And also, what sources do you use to make judgments about major changes that will affect an industry?

沃伦·巴菲特嗯,我们通常——我们通常都觉得自己付钱太多了。对吧,查理?(笑)但我们觉得这家企业太有吸引力了,管理层、我们的合作伙伴都太让人难以抗拒了,于是我们咬咬牙,接受了那个价格。不过我们——并不存在数学上——完美的数学公式。回头看,当我们买下那些后来证明依然出色的伟大企业时,就算当初多付了相当多的钱,这些决策依然会是伟大的商业决策。但谁也不能百分之百确定。所以,这并不像你想的那么精确。一般而言,如果你有机会买入一家伟大的企业——我指的是,它的经济特征让你有很高的把握相信,随着时间的推移,它能持续获得超常的资本回报——异常高的回报——而且,更妙的是,如果它还有机会以同样高的回报率再投入更多资本——那这就是所有企业里最理想的一种了。这时候,你或许应该稍微咬咬牙。查理和我有过好几次这样的对话,我们看中了一栋建筑——一家企业——我们很喜欢,但价格让我们直犯恶心,这时候查理或我就会说,你知道的,“咱们干吧”,哪怕多付那最后 5% 让我们心里难受到不行。我们在喜诗糖果时就是这样的。是查理说:“看在老天的份上,沃伦,快开支票吧。”难受的是我。但这情况发生了不少次,对吧,查理?

WARREN BUFFETTWell, we usually — we usually feel we're paying too much. Isn't that right, Charlie? (Laughs) But we find the business so compelling, the management, our associates, so compelling, that we gag and we get there on the price. But we — there is no mathematical — perfect mathematical — formula. Looking back, when we've bought wonderful businesses that turned out to continue to be wonderful, we could've paid significantly more money, and they still would have been great business decisions. But you never know 100 percent for sure. And so it isn't as precise as you might think. Generally speaking, if you get a chance to buy a wonderful business — and by that, I would mean one that has economic characteristics that lead you to believe, with a high degree of certainty, that they will be earning unusual returns on capital over time — unusually high — and, better yet, if they get the chance to employ more capital at — again, at high rates of return — that's the best of all businesses. And you probably should stretch a little. Charlie and I have had several conversations where we were looking at a building — a business — which we liked, and were sort of gagging at the price, and Charlie or I will say, you know, "Let's do it," even though it kind of kills us to pay that last 5 percent. We did that with See's Candy. Charlie was the one that said, "For God's sakes, Warren, write the check." I was the one that was suffering. But it's happened quite a few times, hasn't it, Charlie?

查理·芒格几乎每次都这样。(笑声)如今的价格可不便宜。

CHARLIE MUNGERIt almost always happens. (Laughter) Modern prices are not cheap.

沃伦·巴菲特不,不。伟大的企业,你知道,你不会找到太多,也不会有太多机会买下它们——尽管在股票市场上你确实会遇到。股票市场会带给你按百分比计的获利机会,在谈判收购中是永远看不到的。在谈判收购一家企业时,你几乎总是在和手握选择权的人打交道——他可以卖,也可以不卖,而且在一定程度上可以挑选出售时机,诸如此类。而股票市场是个拍卖市场。疯狂的事情可能发生。你可能会遇到某个技术上的小故障引发“闪电崩盘”之类的事。而世界其实根本没变,但各种各样的卖出机制被触发了,诸如此类。所以你在股票市场会看到在企业收购市场上永远得不到的机会。但我们真正喜欢的,是买下企业并一直持有。我们也喜欢买便宜的流通证券。但尤其是,当你有大量现金流入,并且将持续有大量现金流入时,你确实想把这些资金部署在你能够永远拥有的伟大企业上。查理,还有什么补充吗?

WARREN BUFFETTNo, no. And great businesses, you know, you're not going to find lots of them, and you're not going to get the opportunity to buy them and — although you do in the market. The stock market will offer you opportunities for profit, percentage-wise, that you'll never see, in terms of negotiated purchase of business. In negotiated purchase of a business, you're almost always dealing with someone that has the option of either selling or not selling, and can sort of pick the time when they decide to sell, and all of that sort of thing. In stock markets, it's an auction market. Crazy things can happen. You can have, you know, some technological blip that will cause a flash crash or something. And the world really hasn't changed at all, but all kinds of selling mechanisms are tripped off, and that sort of thing. So you will see opportunities in the stock market that you'll never really get in the business market. But what we really like, we really like buying businesses to hold and keep. We like buying cheap marketable securities, too. But particularly when you've got lots of cash coming in and you're going to continue to have lots of cash coming in, you really want to deploy it in great businesses that you can own forever. Charlie, anything?

查理·芒格没有。这——我们现在有点处在不同的模式里,而这给了我们一个很大的教训,那就是如果我们固守过去的模式,如果我们从不学习,我们就不会做得这么好。人生这场游戏是一场持续学习的游戏。至少,如果你想赢,是这样。

CHARLIE MUNGERNo. It — we're sort of in a different mode now, and that has a great lesson, in that if we'd kept our earlier modes, if we'd never learned, we wouldn't have done very well. The game of life is a game of everlasting learning. At least it is if you want to win.

沃伦·巴菲特我们想赢。

WARREN BUFFETTWe want to win.

查理·芒格没错。

CHARLIE MUNGERYeah.

乔治·W·布什的经济智慧十字箴言

George W. Bush's 10 words of economic wisdom

沃伦·巴菲特卡罗尔。

WARREN BUFFETTCarol.

卡罗尔·卢米斯这个问题来自纽约州波林的洛根·里德,他提了一个问题,还附了一段附言,我先说附言。这个附言很友善。“我是一位 86 岁的二战老兵,这个年纪大概介于您和芒格先生中间。我怀着敬意并急切地请求您,别再吃那么多汉堡了。(笑声)那些东西会堵塞您的动脉,我希望您能再长寿一些,尽管——”不友善的部分来了,“——您把票投给了奥巴马总统。”(笑声)现在,问题来了。

CAROL LOOMISThis question is from Logan Reed (PH) of Pawling, New York, and has both a question and a postscript, and I'm going to do the postscript first. It's friendly. "I'm an 86-year-old World War II vet, which puts me about halfway between you and Mr. Munger. I would respectfully and urgently request that you quit eating so many hamburgers. (Laughter) "Those things plug up your arteries, and I want to keep you around for a while, in spite of the fact" — the unfriendliness comes in here — "that you voted for President Obama." (Laughter) Now, here is the question.

沃伦·巴菲特这家伙是想杀了我,而且他正在动手——(笑声)

WARREN BUFFETTThis guy is trying to kill me, and he's doing it — (Laughter)

卡罗尔·卢米斯“多年来,您经常提到自己以节俭著称的传奇名声,也一直赞扬伯克希尔公司那些总是极尽节省的管理者们的美德。‘如果这些原则是让您取得惊人成功的标志,那您怎么可能支持一个让我国背上 16 万亿美元债务、并且对大政府的效率——低效——对大政府的低效连一丝一毫担忧都没有表示过的政府呢?”(掌声)

CAROL LOOMIS"Over the years, you've frequently alluded to your legendary reputation for thriftiness, and you've extolled the virtues of the managers of Berkshire companies who have invariably been extremely cost conscious. "If these are hallmarks of the philosophy which has enabled you to achieve your astounding success, how can you possibly support an administration which has plunged our country into $16 trillion worth of debt, and has not indicated the slightest concern — (applause) — over the efficiency — inefficiency — over the inefficiency of big government?"

沃伦·巴菲特嗯。这个 16 万亿美元,我们也得给小布什记上一笔相当的功劳。(掌声)他们肯定没有——肯定不是——奥巴马政府,至少,允许了造成最严重金融危机的政策,又需要政府方面拿出适当的刺激措施。(掌声)但归根结底,我发现和人讨论政治是毫无意义的——那位 86 岁的老兄大概——现在应该也明白了。我的意思是,你大约有一半人同意你,一半人不同意你。所以如果你——如果你看看这个——问题是,查理和我,尽管他是共和党,我是民主党,但我们俩的分歧其实没有你根据这一点想象的那么大。否则,我可以这么说,你在这儿随便挑,投我们俩中任何一个的票,忽略另一个,我们每个人都能给所有人提供点东西。过去四年的赤字支出规模、刺激措施规模——财政刺激规模——我认为,相对于我一生中经历的最大恐慌对经济造成的威胁来说,是相当合适的。我的意思是,你确实遇到了一个局面,伯克希尔·哈撒韦接到电话,因为通用电气需要钱,而我们是最后的去处。那可真够呛。当房利美和房地美被政府接管,华盛顿互惠银行和瓦乔维亚银行倒闭,货币市场基金在三天内被抽走 5% 的资金,恐慌蔓延,这局面实在够呛。所以我——这个国家需要财政刺激。现在,核心问题是:你怎么退出?那是个问题,但至少在我看来,比起如果我们从 2008 年就开始实施某种紧缩计划会遇到的麻烦,那是个小得多的问题。你怎么看,查理?

WARREN BUFFETTYeah. Well, the 16 trillion, we'll have to give Bush a certain amount of credit for that, too. (Applause) They certainly didn't — certainly wasn't — the Obama administration that, at least, allowed policy that created the greatest financial crisis and required an appropriate stimulus on the part of the government. (Applause) But, in the end, I find it totally unproductive — and that fellow at 86 probably is — should have found it out by now — to discuss politics with people. I mean, you're to have roughly half agree with you and half disagree. So if you — if you look at this — the trouble is, Charlie and I, even though he's a Republican, I'm a Democrat, we really don't disagree as much as you might think based on that. Otherwise, I could say you could just take your pick here and vote for one of us and ignore the other one, and we would offer a little something for everyone. The amount of deficit spending in the last four years, the amount of stimulus provided — fiscal stimulus provided — I think, has been quite appropriate in relation to the threat to the economy that was posed by the greatest panic in my lifetime. I mean, you literally had a situation where Berkshire Hathaway was getting a phone call because General Electric needed money, and we were the last stop. That is quite a situation. It's quite a situation when Freddie and Fannie go into conservatorship and WaMu and Wachovia fail, and where money market funds have 5 percent drained out of them in three days, and with a panic underway. So I — we needed fiscal stimulus in this country. Now, the real question is: how do you get off of that? And that is a problem, but it's a lesser problem than we would've had if we'd decided to follow some austerity program, in my view, at least, starting in 2008. How do you feel about that, Charlie?

查理·芒格我完全同意你。(掌声)而且,顺便说一句,乔治·W·布什也同意。

CHARLIE MUNGERI agree with you completely. (Applause) And, by the way, so did George W. Bush.

沃伦·巴菲特是的。

WARREN BUFFETTYeah.

查理·芒格那是不分党派的事。我们当时麻烦太大了,以至于两党最终走到一起,支持了这些极端的干预措施。

CHARLIE MUNGERThat was bipartisan. We were in so much trouble, that on both sides of the aisle, we finally got together and supported these extreme interventions.

沃伦·巴菲特乔治·布什大概说出了经济学思想史上最精彩的十个字。大多数人并不认为他有这个功劳。他们想到的是亚当·斯密、比较优势、凯恩斯、动物精神这些人。但乔治·布什在 2008 年 9 月站出来说:“如果资金不松动起来,这个烂摊子可能会崩盘。”(笑声)我的意思是,那是个知道怎么直击要害的人。(笑声)我对此非常佩服,极其佩服。他党内的很多成员并不同意他的做法,但在这一点上,我们很感谢他。而且,你知道,我们——两党的领导人,一般来说,一旦陷入巨大的麻烦,我认为他们表现得,或者说他们拿出的政策,总的来说,在避免我们经历比实际情况糟得多的局面方面发挥了十分有益的作用。这些决策并不容易做出。我的意思是,需要一些胆量。所以,我对国债相对于 GDP 不断增长感到不安。事实上,我在《纽约时报》上写过一篇专栏文章,大概是 2009 年或 2010 年——谈的就是这个问题。但是,你知道,我们二战结束时,债务比——总债务或净债务——相对于 GDP 的比例比现在还高,当时有人因为那种局面预言会发生可怕的事情,结果这个国家表现得极为出色。危险就在于它持续增长,而且印钞票比厉行纪律更容易。但我们遇到过比现在严重得多的问题。我的意思是,这远不是我们国家最艰难的时刻。我认为我们会做得不错,但会伴随着很多争吵和那些你每天读到时心烦的胡扯。但如果你从十年或二十年后的历史角度来看,你就不会那么不安了。查理?

WARREN BUFFETTGeorge Bush issued, probably, the ten greatest words of economic thought in history. Most people don't give him credit for that. They think of Adam Smith and comparative advantage and Keynes and animal spirits and all those guys. But George Bush went out there in September of 2008 and said, "If money doesn't loosen up, this sucker could go down." (Laughter) I mean, that is a man that knew how to get to the point. (Laughter) And I give him great credit for it, enormous credit. And plenty of members of his party did not agree with what he was doing, but we owe him a lot, in that respect. And, you know, we — our leaders, generally speaking, in both parties, once they were in the terrible trouble, I think they behaved, or came up with policies that, in general, were very useful in avoiding something far worse than what we experienced. And they weren't easy to do. I mean, it took some guts. So, I am disturbed by a national debt that grows in respect to GDP. In fact, I wrote an article in The New York Times, an op-ed piece, in — I think maybe 2009 or 2010 — talking about this very problem. But, you know, we came out of World War II with a debt higher — a gross or net debt — higher in relation to GDP than we have now, and people were predicting terrible things at that time because of that situation, and the country has done sensationally. The real danger is that it just continues to grow, and it gets easier to print money than exercise some discipline. But we've encountered far worse problems than we face now. I mean, this is not our country's toughest hour, by a huge margin. And I think we will do fine, but with a lot of bickering, and kind of nonsense that will bother you when you read about it day to day. But when you look at it from a viewpoint of history 10 or 20 years from now, you will not be that disturbed. Charlie?

查理·芒格嗯,我同意你对乔治·W·布什的看法,我喜欢这些不分党派、我们团结起来把事情做对的时刻。而且我也认为,我们目前的问题相当令人困惑。实际上,如果你不感到困惑,我认为你并没有很好地理解它。(笑声)

CHARLIE MUNGERWell, I agree with you about George W. Bush, and I like these nonpartisan episodes when we get together and do things right. And I also think that our current problems are quite confusing. In fact, if you aren't confused, I don't think you understand it very well. (Laughter)

沃伦·巴菲特这倒让你对所有事情都免疫了。(笑)你对债务相对于 GDP 的水平有多不安?

WARREN BUFFETTThat sort of immunizes you from everything. (Laughs) How bothered are you by the level of debt in relation to GDP?

查理·芒格嗯,我认为不存在什么刻在天上的固定比率。事实上,我理解中的大部分债务,甚至都没算进你所说的“债务”里。美国账外的债务比账内的债务还大,所有未来承诺的现值,都是没有资金支持的。

CHARLIE MUNGERWell, I don't think there's any one fixed ratio that is written in the stars. As a matter of fact, most of the debt, as I conceive it, is not even counted in what you call "debt." The off-the-books debt of the United States is bigger than the on-the-books debt, all the present value of future promises that are unfunded.

沃伦·巴菲特但这可以改变。

WARREN BUFFETTThat can be changed, however.

查理·芒格是的。但是,既然可以改变,我们真的会把社保从一个工作了一辈子的人那里拿走吗?

CHARLIE MUNGERYes. But, if they can be changed, but are we really going to take Social Security away from somebody who's worked a lifetime?

沃伦·巴菲特嗯,我们不应该。

WARREN BUFFETTWell, we shouldn't.

查理·芒格我认为这不太可能。

CHARLIE MUNGERI don't think it's very likely.

沃伦·巴菲特不,不。但社会保障并不是什么致命问题,实际上,从某个角度说——如果你的 GDP 能实现百分之几的实际增长——

WARREN BUFFETTNo, no. But Social Security is not a killer, actually, in terms — if you have a GDP that rises a couple percent in real terms —

查理·芒格当然——这才是大问题。如果我们的人均 GDP 每年能增长 2%,我们所有的问题都不值一提。共和党人嚷嚷的那些问题,要是能做到这一点,就全都变得微不足道了。但你必须得有能让你做到这一点的政策,我不确定我们在这方面总能做得很好。(掌声)

CHARLIE MUNGEROf course — that's the great problem. All of our problems are trivial, if GDP will just rise at 2 percent per annum, per capita. All these problems that the Republicans are screaming about fade into insignificance if we can do that. But you've got to have policies that enable you to do it, and I'm not sure we always do that very well. (Applause)

沃伦·巴菲特好。别走开。

WARREN BUFFETTOK. Stay tuned.

本杰明·摩尔不会走低端路线

Benjamin Moore won't go downmarket

沃伦·巴菲特乔纳森。

WARREN BUFFETTJonathan.

乔纳森·布兰特我有个关于涂料行业竞争格局的问题。我个人一直用本杰明·摩尔,但有人说本杰明·摩尔有劣势,因为它不像宣伟那样掌控自己的分销渠道,而且他们指出,它已经丢失了市场份额给 Behr,后者在家居建材中心以更低价格销售。你最近更换了那里的管理层。如果有的话,那个部门在战略和/或定价上做了什么改变?这个经济特许权的前景如何?

JONATHAN BRANDTI have a question about the competitive landscape in the paint business. I personally always use Benjamin Moore, but some say that Benjamin Moore is disadvantaged because it doesn't control its own distribution, as does Sherwin-Williams, and they note that it has lost market share to Behr, which is sold in the home centers at lower prices. You recently replaced management there. What changes in strategy and/or pricing, if any, are being undertaken at that unit, and what is the outlook for that franchise?

沃伦·巴菲特是的。本杰明·摩尔在整个涂料行业占比相对较小,但它——在高端市场,它是最受认可的涂料品牌,我们在那方面没有失去地位。但是——当我们收购本杰明·摩尔时,我做过一个承诺。我甚至还录了一段视频。它有一个经销商体系,那些人把积蓄投进去,把本杰明·摩尔的经销权一代代传下去,指望公司坚守经销商体系,尽管如果你走大型卖场路线,你总能获得巨大的销量增长,尤其是第一年。所以大型卖场一直来找我们,他们说,你知道,“让我们把本杰明·摩尔引进我们的门店,”无论是家得宝还是别的什么。如果我们那样做了,销量会大涨,他们会很乐意——让我们——作为一个有这种识别度的品牌进驻他们的门店,但这会彻底改变分销安排。我认为长期来看不会有什么好结果,而且我知道这基本上——尤其在我做出承诺之后,管理层也承诺了——他们会背弃那些信任我们的经销商网络,他们信任我们,相信我们在收购后会继续执行那个政策。经销商政策对像本杰明·摩尔这样的一流品牌是可行的。它永远得不到像 Behr 那种通过家得宝分销所能获得的市场份额。我们实际上曾经有人找过我们卖 Behr。查理,你还记得吗?

WARREN BUFFETTYeah. Benjamin Moore, it's a relatively small percentage of the total paint industry, but it — at the high end, it is the best regarded paint, and we have not lost position in that respect. But the — when we purchased Benjamin Moore, I made a promise. I even made a video. It had a dealer system, and people that invested their savings and passed on from generation to generation dealerships from Benjamin Moore, and counted on the company adhering to a dealer system, even though you could always get a huge jump in volume, particularly in the first year, if you went with the big boxes. So we were always approached by the big boxes, and they said, you know, "Let us take Benjamin Moore into our stores," whether it be Home Depot or whomever. And we would've gotten a big jump in volume when that happened and they would've loved us — to have us — as a brand with that kind of identity in their stores, but it would've represented a total change in the distribution arrangement. I don't think it would've worked out as well over time, and I know it would have been essentially — particularly after my pledge, which the other — which the management pledged too, they would've been double-crossing a network of dealers that trusted us, and trusted us when we bought it to continue with the policy. A dealer policy will work with a first-class brand like Benjamin Moore. It will never get the kind of market share as will take a Behr, which is distributed through Home Depot. We were actually offered Behr at one time. Charlie, do you remember that one?

查理·芒格是的,我记得。

CHARLIE MUNGERYes, I do.

沃伦·巴菲特对,对。但是公司当时实际上在考察,并着手实施一些举措,这些举措实际上会摧毁,或者说我们觉得会严重伤害经销商,并违背我在收购时对他们做出的承诺。所以我们确实做了变动。而且我们——我们不会走宣伟的路,那是一条非常——我是说,那是一个非常有效的商业策略。我绝不是批评它,但那不是我们的策略。我们的策略将是经销商策略,专注于高端市场。

WARREN BUFFETTYeah, yeah. But the company was actually investigating, and went on its way to implementing, some moves that would've, in effect, gutted, or we felt would drastically hurt the dealers and violate the pledge that I'd made to them back when we bought it. So we did have a change there. And we will — we will not follow the Sherwin-Williams path, which is a very — I mean, it's a very effective business strategy. I'm not knocking that at all, but that is not our strategy. Our strategy will be a dealer strategy, focused on the high end of the market.

查理·芒格况且,这个策略一直运行得很好。

CHARLIE MUNGERBesides, it's worked very well.

沃伦·巴菲特哦,是的,它运行得很好,而且会继续运行得很好。这并不意味着宣伟不会做得非常好。我认为他们会。也不意味着 Behr 不会做得好。我认为他们会。但我们处在不同的细分市场,我们有责任保护并切实培育经销商分销网络,我认为我们能够——也确实拥有——与这些经销商以及本杰明·摩尔所占据的定位之间非常特殊的关系。但这不会带来市场份额的大幅提升或别的什么。我认为它会带来——也确实带来了——相当不错的盈利能力。本杰明·摩尔是个好生意,我认为它会继续是个好生意。查理?

WARREN BUFFETTOh, yeah, it's worked well, and it'll continue to work well. It doesn't mean that Sherwin-Williams won't do extremely well. I think they will. It doesn't mean that Behr won't do well. I think they will. But we are in a different segment and it's up to us to protect and really foster the dealer distribution network, and I think we can have something, and do have something, very special with those dealers and with the position that Benjamin Moore has. But it will not lead to far higher market shares or anything. I think it will lead — and it has — to very decent profitability. Benjamin Moore is a good business, and I think it will continue to be a good business. Charlie?

查理·芒格我完全同意。我一直盼着明天能再买五家这样的公司。

CHARLIE MUNGERWell, I agree totally. I always wish we could buy five more like it tomorrow.

沃伦·巴菲特对,没错。

WARREN BUFFETTYeah, exactly.

股票策略

Stock strategy

沃伦·巴菲特好。五号台。

WARREN BUFFETTOK. Station 5.

现场股东德里克·福斯特,加拿大渥太华。首先感谢您,沃伦,把您的知识倾囊相授。您改变了我的人生。我大学念的是金融,当时看不懂那些希腊字母公式,但如今我的投资做得相当不错。我的问题是,您过去说过,对 99% 的投资者来说,应该直接把钱投进指数基金,然后就放手,不用操心。剩下那 1% 的投资者,可以挑出自己最看好的五只股票,把大笔资金投进去。我在想,那么这样一个策略怎么样:买 20 只美国最优秀的股票,比如宝洁、可口可乐、强生这类公司,就是那些已经存在了一个世纪或几十年的企业,然后就这么放着不动。您认为长期来看,这个策略会跑赢指数基金吗?我也想听听查理的看法。

AUDIENCE MEMBERDerek Foster, Ottawa, Canada. First of all, thank you, Warren, for sharing all your information. You've changed my life. I took finance in university, couldn't understand Greek formulas, but now I can invest reasonably well. My question to you is, in the past you've said for an investor, you should simply — for 99 percent of investors — you should simply stick money in an index fund and let it go and don't worry about it. Those 1 percent of investors, choose your best five stocks and put a substantial amount of money in it. I'm just wondering, how about a strategy of, perhaps, buying 20 of the best stocks in America, you know, Procter & Gamble, Coca-Cola, Johnson & Johnson, whatever, the companies that have been around for centuries — or a century or decades or whatever — and just leaving it at that. Do you think that that would outperform an index fund over the long term? And I want Charlie's opinion as well.

沃伦·巴菲特嗯,我不知道你指的是最大的 20 家公司,还是最好的 20 家。不同人对此会有不同看法。但我觉得,你所挑选的 20 只股票,结果很可能和指数基金差不多。究竟哪几只才是最好的,这事谁也说不准。但最关键的区别——格雷厄姆在他的书里基本也讲过了——在于,你是打算花大量时间去研究企业,把自己变成企业分析方面的半个专家,因为股票的本质就是企业;还是说你平时要忙于别的职业,只是想持有股票,而且也确实能在股票上取得不错的收益。对后一类人来说,最大的问题是,他们往往容易在不恰当的时候对股票兴奋起来。你知道,长期定投指数基金这个做法,出发点并不是让你在正确的时间买进正确的股票,而是为了避免你在错误的时间买进错误的股票。随着时间的推移,股票整体会有好的表现,你只需要避免在别人兴奋时跟着兴奋,或是在别人对某些行业趋之若鹜时你也跟着一头扎进去;别在自己没花时间、不具备专业人士所需条件的时候,硬要表现得像个专业人士。如果你是个业余投资者,这完全没问题,当业余投资者没什么不好。你有一条非常合乎逻辑、切实可行的赚钱路子摆在面前,那就是通过高度分散化的方式买入美国企业,并且长期持续投入资金。所以我认为,你那 20 只股票的组合很可能和指数基金表现不相上下,用这种方式会做得不错,买指数基金也会做得不错。查理?

WARREN BUFFETTWell, I don't know whether you're saying the 20 largest companies or the 20 best. You might get different thoughts from different people on what they are. But I think you would — probably the 20 you would pick would virtually match the results of an index fund. Who knows exactly which ones would be the best? But the real distinction — and Graham made this in his book, basically — is between the person who is going to spend an appreciable amount of time becoming something of an expert on businesses, because that's what stocks are, or the person who is going to be busy with another profession, wants to own equities, and actually will actually do very well in equities. But the real problem they have is that they may tend to get excited about stocks at the wrong time. You know, they, really, the idea of buying an index fund over time is not to buy stocks at the right time or the right stocks. It's to avoid buying them at the wrong time, the wrong stocks. So equities will do well over time, and you just have to avoid getting — you know, getting excited when other people are excited, or getting excited about certain industries when other people are, trying to behave like a professional when you aren't spending the time and bringing what's needed to the game to be a professional. And if you're an amateur investor, there's nothing wrong with being an amateur investor, and you just simply — you've got a very logical, profitable course of action available to you, and that is simply to buy into American business in a broadly diversified way and put your money in over time. So I would say your group of 20 will probably match an index fund, and you'll probably do well in that, and you will do well in an index fund. Charlie?

查理·芒格我没什么好补充的。不过我确实觉得,清楚自己能力的边界至关重要。如果你以为自己懂的远比实际多,那真的是在自找麻烦。

CHARLIE MUNGERWell, I have nothing to add. I do think it's — that knowing the edge of your own competency is very important. If you think you know a lot more than you do, well, you're really asking for a lot of trouble.

沃伦·巴菲特对。这个道理在投资之外也一样适用。

WARREN BUFFETTYeah. And that's true outside of investments, too.

查理·芒格是的。在婚姻里尤其适用。(笑声)

CHARLIE MUNGERYes. Works particularly well in matrimony. (Laughter)

沃伦·巴菲特这个话题,你还有什么其他建议想补充吗?

WARREN BUFFETTDo you want to give any other advice on that subject?

查理·芒格没了。

CHARLIE MUNGERNo.

沃伦·巴菲特他在电影里已经说过了。我看到有人在记笔记。

WARREN BUFFETTHe gave it in the movie. I saw people taking notes.

巴菲特的股票捐赠是否在拖累伯克希尔的股价?

Are Buffett's stock donations hurting Berkshire's price?

沃伦·巴菲特好。贝基?

WARREN BUFFETTOK. Becky?

贝基·奎克这个问题来自俄亥俄州哥伦布市的詹姆斯·布罗德贝尔特·哈里斯。他说,过去十年您向慈善机构捐赠了价值数十亿美元的伯克希尔·哈撒韦股票,这些极其慷慨的捐赠,已经并将持续为与巴菲特、盖茨和芒格家族相关的慈善机构带来源源不断的可卖出资产。这些慈善基金会每年出售价值数十亿美元的获赠股票,这会不会是伯克希尔的股价一直在账面价值的 120% 以下交易的一个原因?而公司已经宣布的股票回购计划,能否在未来十年完全对冲掉这些慈善基金的卖出?

BECKY QUICKThis question comes from James Brodbelt Harris of Columbus, Ohio. He says that your enormously generous multibillion charitable gifts of Berkshire Hathaway stock over the past decade have, and will continue to be, sources of salable assets for the charities linked to the Buffett, Gates, and Munger families. Could annual sales of billions of dollars’ worth of donated stock by these charitable foundations be a reason why shares have traded under 120 percent of book value, and will announced share repurchase plans fully address this selling by the charitable funds in the coming decade?

沃伦·巴菲特是的。我每年捐出 4 3/4% 的股票,差不多价值 20 亿美元的股票。这大概占伯克希尔市值的 1% ——略低于 1%。很多纽约证券交易所的股票年换手率超过 100%。每年卖出 1% 的流通股,简直是九牛一毛。你甚至可以辩称,在有些情况下,这反而有助于维持股价,因为股票的可获得性有时会决定人们是否有兴趣买入。但每年 1% 的供给量,不会改变股票的交易价格水平。我的意思是,跟成交量比起来,这点量根本微不足道。伯克希尔——我觉得伯克希尔的成交量,A 股和 B 股加起来,大概日均 4 亿到 5 亿美元。所以一年里 20 亿美元的抛售,不会造成什么影响。你还可以说,其他人都有权利卖出自己的股票或捐给慈善机构。我觉得我不应该被完全限制住,不能捐出股票。查理?

WARREN BUFFETTYeah. I give away 4 3/4 percent of my stock, we'll say, every year, and let's say that's $2 billion worth of stock, roughly. That's 1 percent — a little less than 1 percent — of the market value of Berkshire. Many companies in the New York Stock Exchange trade over 100 percent a year. A 1 percent sale annually of the outstanding capitalization is absolutely peanuts, and you can even argue, in some cases, that it can aid, in terms of market price, because the availability of stocks sometimes determines whether people get interested in buying. But a supply of 1 percent annually is not going to change the level at which a stock trades. I mean, it just it's insignificant compared to the volume. Berkshire — I think Berkshire's volume, A and B combined, is — probably averages, what, 4 or $500 million a day, so 2 billion spent over a year is not going to affect things. And you can argue that, you know, everybody else has a right to sell their stock or give it to a charity. I don't think I should be totally tied up, in terms of being able to give the stock away. Charlie?

查理·芒格嗯,对一个老头来说,再多 20 亿美元也没什么,根本不值一提。(笑声)

CHARLIE MUNGERWell, there's nothing so insignificant as an extra $2 billion to an old man. (Laughter)

沃伦·巴菲特我从未因捐出任何一分钱而让自己的生活有过任何改变。你呢,查理?

WARREN BUFFETTI've never given away a penny that in any way changed my life. Have you, Charlie?

查理·芒格没有,当然没有。

CHARLIE MUNGERNo, of course not.

沃伦·巴菲特我们压根儿就没想过这个。(笑)

WARREN BUFFETTWe never even thought of it. (Laughs)

查理·芒格那是不可想象的。

CHARLIE MUNGERIt would be unthinkable.

沃伦·巴菲特这些钱——在别人手里的用处,比放在我的保险箱里大得多。

WARREN BUFFETTIt's — it has a lot more utility in the hands of other people than it does in my safe deposit box.

我们的大部分机会仍将来自美国

Most of our opportunities will be in the U.S.

沃伦·巴菲特好。克利夫?(掌声)

WARREN BUFFETTOK. Cliff? (Applause)

CLIFF GALLANT翻阅你们一季度的 10-Q 报告时,我在想——这可能更多是针对非保险业务——就当前解读美国经济走势而言,你们看到了什么?开始出现起色了吗?我还好奇,你们是否有任何——你们是否感觉到——有必要开始将伯克希尔国际化、拓展到美国以外了?

CLIFF GALLANTLooking over your first quarter results in the 10-Q, I was wondering — and this might apply more to the noninsurance businesses — what are you seeing in terms of reading the tea leaves for the U.S. economy right now? Are you starting to see lift? And I'm curious if you have any — if you feel any — need to start to expand Berkshire internationally outside of the U.S.?

沃伦·巴菲特这么说吧,我们愿意去任何地方——任何我们自认为能以合理方式看懂一家公司当前状况、以及五年或十年后大致会是什么样子的地方,只要我们能获得物有所值的回报,能拥有好的管理层,以及具备我们所看重的所有条件。但——所以,我们并不——我们从未排除任何可能性,不过,我们的绝大部分机会还是会在美国。这是事物的本质使然,美国是一个极为庞大的企业市场,而我们在这里的知名度也更高。但你知道,我们的大部分交易会在这里发生,不过我们在美国以外也发现了一些机会,尤其是在补强收购方面。就当前业务而言,自 2009 年秋季以来,到现在将近四年了,我们看到的是逐步改善。有时候,人们受到鼓舞,以为经济在明显加速,然后又觉得——他们开始谈论二次探底,我从不相信这一说法,事实也并未发生。我们总体看到的是美国经济在缓慢前行。你们已经看到了前 17 周的铁路货运量数据。我们增长了 3% 多一点,但其他铁路公司只增长了 0.4%,所以整个行业可能增长了 1% 左右,略高于 1%。这个经济体——在过去四年里——无论从哪个方面、何种形式来看,都没有强劲反弹。它从未失速,如果它继续保持这种状态,我也不会感到意外。现在,住房存量过剩的问题终于结束了——大约一年前结束的——但——所以我们开始看到——我们看到房价出现了某种程度的复苏,这有很大的心理效应,我们也看到建筑活动有所改善。但我们不想再次过度建设。我们确实希望新屋开工数与家庭组建数大体相当。我认为我们正看到这种情形。所以,如果你问我明年我们在这里开会时经济会怎样,我想我们会有所前进。但我不认为会出现任何形式的激增,然而我也不认为我们会停滞。查理?

WARREN BUFFETTWell, we're willing to go, you know, anyplace where we think we understand what things are — in a reasonable way— what things are going to look like in five or 10 years, and where we get our money's worth, and good management, and all of the things that we emphasize. But — so we don't — we've never foreclosed anything, but we're going to find most of our opportunities in the United States. It's just the nature of things that this is a huge, huge market for businesses, and we're better known here. But, you know, most of our deals will take place here, but we find things outside the United States, particularly in terms of bolt-on acquisitions. In terms of current business, ever since the fall of 2009, coming on four years, we've seen a gradual improvement. And sometimes people have gotten encouraged to think it was speeding up quite a bit, and then they get feeling that — they start talking about a double-dip, which I've never believed in and hasn't happened. What we see overall is just a slow progress in the American economy. You saw those figures on carloadings for the first 17 weeks. And, you know, we were up 3-and-a-fraction percent, but the other railroads were up 4/10 of a percent, so the industry as a whole might be up 1 percent or thereabouts, a little over 1 percent. This economy is not — for the last four years — it's not come roaring back in any way, shape, or form. It's never faltered, and I wouldn't be surprised if it keeps going this way. Now, finally, the overhang in housing ended — it ended about a year ago — but — so we're starting to get — we're seeing some recovery in home prices, which has a big psychological effect, and we're seeing some improvement in construction. But we don't want to start overbuilding again. We really want to have housing starts that more or less equal household formation. And I think we're seeing that. So if you ask me where we're going to be when we meet here next year, you know, I think we will have moved forward. But I don't think it will be in any surge of any sort, but I don't think we'll stall, either. Charlie?

查理·芒格嗯,这不是一个我——

CHARLIE MUNGERWell, it's not a field where —

沃伦·巴菲特是的。

WARREN BUFFETTYeah.

查理·芒格——一直很擅长的领域。

CHARLIE MUNGER— I've been good.

沃伦·巴菲特不过,我们现在确实知道正在发生什么。我是说——

WARREN BUFFETTWe do know what's going on now, though. I mean —

查理·芒格对,我们知道现在正在发生什么。

CHARLIE MUNGERYeah, we know what's going on now.

沃伦·巴菲特我想这就答完了吧?(笑)

WARREN BUFFETTAnd I guess that ends it? (Laughs)

查理·芒格光知道眼下在发生什么,是发不了大财的。(笑声)

CHARLIE MUNGERCan't make a lot of money knowing what's going on now. (Laughter)

沃伦·巴菲特你如果其实不知道明天会发生什么,却自以为知道,那也发不了大财。我们会——我们只管继续——继续玩这个游戏。我是说——

WARREN BUFFETTAnd you can't make a lot of money thinking you know what's going to go on tomorrow if you don't, either. We will — we'll just keep — we keep playing the game. I mean —

查理·芒格对,我们只管继续玩这个游戏。

CHARLIE MUNGERYeah, we keep playing the game.

沃伦·巴菲特如果我们明天听说有个可以投 150 亿或 200 亿美元的机会,而且我们喜欢这门生意,无论在美国还是别处,我们会立刻行动;如果没找到,我们就什么都不做。我们永远不知道机会何时会出现,但机会确实时不时会来。有时在金融市场里,机会会以巨大的规模到来。我是说,这种事会时不时发生。我们可能看不到太多次了,但在这个房间里的大多数人,有生之年会看到四五次——他们会看到难以置信的机会出现在——很可能是在股票市场——但也可能在债券市场。人们——事情总会发生,然后,你知道,你得有能力行动,而且你得有——这意味着既要有能力,又要有在大多数人争相逃离时纵身跳进去的精神毅力。好了。6 号话筒。查理,你要不要——

WARREN BUFFETTAnd if we hear about something tomorrow that we can spend 15 or $20 billion on and we feel we like the business, United States or otherwise, we'll move in an instant, and if we don't, we won't do anything. And we just never know when opportunity is going to come along, but it does come along from time to time. And sometimes in financial markets, it comes in a huge way. I mean, that will happen from time to time. We may not see very many more, but most of the people in this room will see four or five times in their — during their lifetimes — they will see incredible opportunities offered in — probably in equity markets — but maybe in bond markets as well. People — things will happen, and then, you know, you have to be able to act, and then you have — and that means both in terms of having the ability and also having the mental fortitude to jump in when most people are jumping out. OK. Station 6. Charlie, you want to —

查理·芒格不用。

CHARLIE MUNGERNo.

年轻的资金管理人该如何吸引投资人?

How should a young money manager attract investors?

沃伦·巴菲特好。6 号话筒。

WARREN BUFFETTOK. Station 6.

现场股东你好。我是来自洛杉矶的布兰登。我二十多岁,正在创办一个合伙基金。在我还没有作为独立投资人的业绩记录之前,对于说服人们把钱投进来,你有什么建议?(笑声)

AUDIENCE MEMBERHi. Brandon from Los Angeles. I'm in my 20s and I'm starting a partnership. What advice do you have about getting people to put in money before I have a track record as a solo investor? (Laughter)

沃伦·巴菲特嗯,你还没说服我呢。(笑声)不,我认为人们应该对把钱交给别人管理极为谨慎,顺便说一句,即便对方有业绩记录也需如此。很多业绩记录其实说明不了什么。但总的来说,我会建议任何想管理资金、并且以后想吸引资金的年轻人,尽早开始建立一份经过审计的业绩记录。我是说,我们聘用托德和特德,这当然远非唯一原因,远非唯一原因,但我们确实看了他们的记录,而且我们看的是我们既相信又能理解的记录,因为我们见过太多记录,我们认为它们确实没什么意义。我是说,如果你搞一个——你知道,如果你搞一场抛硬币比赛,就像我若干年前写过的那样,你找来 3.1 亿只猩猩,让它们每只都抛硬币,各抛十次,你知道,你最后——你不会剩下 3 亿只,而是大约会剩下 30 万只,它们能连续十次抛对。这些猩猩大概会四处奔走,试图吸引大量资金来支持它们参加未来的抛硬币比赛。所以当我们雇人管理资金时,我们的职责就是弄清楚,他们是幸运的抛硬币者,还是真的懂自己在做什么——

WARREN BUFFETTWell, you haven't sold me. (Laughter) No, I think people should be quite cautious about investing money with other people, even when they have a track record, incidentally. There are a lot of track records that don't mean much. But overall, I would advise any young person that wants to manage money, and wants to attract money later on, to start developing an audited track record as early as they can. I mean, it was far from the sole reason, far from the sole reason, that we hired Todd and Ted, but we certainly looked at their record, and we looked at a record that we both believed and could understand, because we see a lot of records that we don't really think mean much. I mean, if you get — you know, if you have a coin flipping contest, as I wrote, you know, some years ago, and you get 310 million orangutans out there and they all flip coins and they flip them 10 times, you know, you will — instead of having 300 million left, you'll have 300,000, roughly, left that'll flip ten times in a row successfully. And those orangutans will probably go around trying to attract a lot of money to back them in future coin flipping contests. So it's our job when we hire somebody to manage money to figure out whether they've been lucky coin flippers or whether they really know what they're —

查理·芒格当年你面临他的问题时,不是从爱你的家人那里凑了大约 10 万美元吗?

CHARLIE MUNGERWhen you had his problem, didn't you scrape together about $100,000 from a loving family?

沃伦·巴菲特是啊。嗯,希望他们在给我钱之后还继续爱我。那——嗯,那过程非常缓慢,而且理应非常缓慢。正如查理指出的,那时候,有些人可能觉得我在搞庞氏骗局。其他人或许没那么想,但吓唬别人对他们有利,因为他们自己在奥马哈推销投资产品。不过你——要吸引资金,你应当配得上这些资金,你应当随着时间积累一份记录——然后你还要能向人们解释,为什么那份记录是理性思考的产物,而不只是顺势而为或纯粹走运。查理?假设你今天起步,正值 25 岁。你会怎么吸引资金?

WARREN BUFFETTYeah. Well, I hope they kept loving me after they gave me the money. That was — Well, it was very slow, and it should have been very slow. As Charlie has pointed out, some people thought I was running a Ponzi scheme, probably, there. And other people may not have thought it, but it was to their advantage to sort of scare people because they were selling investments in Omaha. But you — to attract money, you should deserve money, and you should develop a record over time that — and then you should be able to explain to people why that record is a product of sound thinking rather than simply being in tune with a trend or simply just being lucky. Charlie? You're starting today and you're 25 years old. How do you attract money?

查理·芒格我想大多数人是从朋友和家人起步,或者从那些他们已经通过其他方式赢得信任的人开始。所以人在年轻时很难办到,这也是为什么人们起步时规模那么小。

CHARLIE MUNGERI think most people start with friends and family, or people whose trust they've already earned in some other way. So it's hard to do when you're young, and that's why people start so small.

沃伦·巴菲特而且只有相对少数人能成功。

WARREN BUFFETTAnd a relatively few will be successful.

查理·芒格这也没错。

CHARLIE MUNGERThat's right, too.

沃伦·巴菲特其中有些——有一大批人会成功并赚到钱——我是说,你知道,我们手头就有对冲基金的业绩记录。在那段时期,对冲基金经理们很可能已经赚到了相当可观的财富。就像我指出的,托德和特德,如果按“2 和 20”的收费模式运作,哪怕把钱埋在地底下,他们俩今年每人也都能赚 1.2 亿美元。所以,这种收费安排绝不是你在参与之前可以不加思量的。

WARREN BUFFETTSome of them — a great many will be successful and make — I mean, you know, we have the hedge fund record here. And during that time, the hedge fund managers have probably made a very considerable amount of money. As I pointed out, Todd and Ted, working under a 2 and 20 arrangement, if they put the money in a hole in the ground, would make $120 million each this year. So it's not exactly an arrangement that you don't want to think about a little bit before you engage in it.

查理·芒格这种算术的诱惑,会吸引很多不对路的人。

CHARLIE MUNGERThe arithmetic attracts many of the wrong sort of people.

沃伦·巴菲特当然,我们曾经认为自己是例外。

WARREN BUFFETTNaturally, we thought we were exceptions.

查理·芒格对。

CHARLIE MUNGERYes.

阿吉特·贾恩会在巴菲特之后经营伯克希尔吗?

Is Ajit Jain going to run Berkshire after Buffett?

沃伦·巴菲特安德鲁?

WARREN BUFFETTAndrew?

安德鲁·罗斯·索金好的。在伯克希尔,你们对阿吉特特殊才能的认可与阿吉特的特殊才能之间,存在着一种独特的互动。你经常说阿吉特的才能有多么独一无二。那么告诉我们,阿吉特是你的接班人吗?(巴菲特笑)如果不是,没有阿吉特的阿吉特业务会怎样?

ANDREW ROSS SORKINOK. At Berkshire, there is a unique dynamic that exists between your recognition of Ajit's special skills and Ajit's special skills. You comment often about how unique Ajit's skills are. So just tell us, is Ajit your successor? (Buffett laughs) And if not, what happens to Ajit's businesses without Ajit?

沃伦·巴菲特嗯,很长时间内它们不会没有阿吉特。他——他——在很多方面都很出色,但特别出色的一点是,当人们开始模仿他做的事情,把本来可能很赚钱的东西变成一个张三李四王五都在做的事时,他会想出新的经营方法。我注意到你从字母“A”开头的人开始寻找我的潜在继任者,就是阿吉特,等你看到“B”开头的,你也不会更走运。(笑)查理?

WARREN BUFFETTWell, they won't be without Ajit for a long time. And he — what — he's remarkable in many ways, but one of the ways he's particularly remarkable is that when people start copying something he's doing and turning what was maybe quite profitable into something that becomes something every Tom, Dick, and Harry is doing, he figures out new ways to do business. And I notice you started with the 'A's when you started on a possible successor with Ajit, and you won't have any more luck when you get to the 'B's. (Laughs) Charlie?

查理·芒格嗯,我认为基本的答案是,如果阿吉特哪天不在我们身边了——

CHARLIE MUNGERWell, I think the basic answer is that if Ajit ever is not with us —

沃伦·巴菲特我们看起来就没那么好了。

WARREN BUFFETTWe won't look as good.

查理·芒格对,我们看起来就没那么好了,没错。

CHARLIE MUNGERYeah, we won't look as good, right.

沃伦·巴菲特而且对其他一些经理也是如此。我们有一群非凡的人,在大多数情况下,他们并不需要我们付给他们的钱。他们可能会赚到不少钱。他们是在为你们股东,为我和查理做一份工作,你几乎可以说我们不配拥有他们。但他们——我认为他们——在经营自己的业务时过得很愉快。我们做的一件事,就是努力营造一种氛围,让他们能够享受经营业务的乐趣,而不是把所有时间花在往返总部、搞演示汇报这些东西上。不过这也花了很长时间。我是说,没有阿吉特,我们也经营了伯克希尔 20 年。如果他 1965 年就进办公室,而不是 1985 年,我们可能已经拥有全世界了。(笑声)想想挺好玩的,对吧?查理?

WARREN BUFFETTAnd that's true of a number of other managers, too. We have an extraordinary group of people, in most cases, who do not need the money that they earn working for us. They may make substantial money. And they are doing a job for you shareholders and for me and Charlie that you can almost say we don't deserve. But they are having — I think they're having — a good time running their businesses. The one thing we do is try and create an atmosphere where they can enjoy running the businesses rather than spend all their time running back and forth to headquarters and doing show-and-tell operations and that sort of thing. And it's taken a long time, though, too. I mean, we operated Berkshire for 20 years without Ajit. If he'd come in the office in 1965 instead of 1985, we'd probably own the world. (Laughter) Kind of fun to think about, isn't it? Charlie?

霍华德·巴菲特在父亲之后扮演的角色不是经营伯克希尔

Howard Buffett's role after his father isn't running Berkshire

沃伦·巴菲特道格?

WARREN BUFFETTDoug?

道格·卡斯霍华德,和你一样,我有两个儿子,我很爱他们。和你一样,今天现场也有一个我的儿子。这个问题没有不敬的意思——

DOUG KASSHoward, like you, I have two sons that I love. Like you, I have a son in the audience today. This question is not meant to be disrespectful —

沃伦·巴菲特听起来像是要有不敬的意思了,不过你问吧。(笑声)

WARREN BUFFETTSounds like it's going to be, but go ahead. (Laughter)

道格·卡斯——但这个问题我必须问。

DOUG KASS— but it's a question I have to ask.

沃伦·巴菲特好。

WARREN BUFFETTOK.

道格·卡斯总有一天,你的儿子霍华德会成为伯克希尔的非执行董事长。伯克希尔是一家非常复杂的企业,而且随着岁月流逝,它变得越来越复杂。霍华德从未经营过多元化企业,也不是企业风险管理方面的专家。就我们所知,他没有做过实质性的股票投资,也从未参与过收购一家大公司。除了出生的偶然性,霍华德凭什么是最有资格担任这个角色的人?

DOUG KASSSomeday your son, Howard, will become Berkshire's nonexecutive chairman. Berkshire is a very complex business, growing more complex as the years pass. Howard has never run a diversified business, nor is he an expert on enterprise risk management. Best as we know, he hasn't made material stock investments, nor has he ever been engaged in taking over a large company. Away from the accident of birth, how is Howard the most qualified person to take on this role?

沃伦·巴菲特嗯,他担任的不是你描述的那个角色。他担任非执行董事长的角色,是为了防止在挑选 CEO 时出现失误。我觉得——我认为出现失误的概率不到 1%,但绝不是 0%。我在其他公司见过这种失误。所以,他的职责不是经营企业、配置资本或做任何其他事情。如果在挑选 CEO 时出了错,有一位非执行董事长——他极度关心维护伯克希尔的文化、关心股东利益,但完全不参与经营——那么再次换人就会容易得多。他存在的意义就是文化的守护者,他对这一点有极强的责任感,而且他对自己能经营企业这件事——完全没有——任何幻想。他对经营企业也没有兴趣。他不会因为经营企业而获得报酬。他不需要考虑如何经营企业。他只需要考虑董事会和他自己——作为董事会成员——是否需要更换 CEO。我在 60 多年——或者说,大概 55 年的董事生涯中——见过很多次,真的很多次,一个平庸的 CEO——人缘好,你知道,不搞欺诈,但不是那个应该经营公司的人——需要被换掉。但当这个人坐在董事长的位置上时,换人非常非常难。现在情况好了一点,因为有了这种程序——董事会每年至少单独开一次会,董事长不在场。在我看来,这是美国企业界一个非常大的进步。因为董事会是一个社交机构,人们每三个月飞到芝加哥、纽约或洛杉矶开几次委员会会议,心里可能怀疑他们是否选对了掌舵人,这并不是件容易的事。掌舵人可能是个非常好的人,但也许有更合适的人选。可谁来做这个改变呢?这就是非执行董事长的处境——在这个例子里,就是霍华德。而据我所知,没有人比我儿子霍华德更能感受到那份必须做好这份工作的责任感,你知道。

WARREN BUFFETTWell, he's not taking on the role that you described. He is taking on the role of being nonexecutive chairman in case a mistake is made in terms of who is picked as a CEO. I don't — I think the probabilities of a mistake being made are less than 1 in 100, but they're not 0 in 100. And I've seen that mistake made in other businesses. So it is not his job to run the business, to allocate capital, do anything else. If a mistake is made in picking a CEO, having a nonexecutive chairman who cares enormously about preserving the culture and taking care of the shareholders of Berkshire, not running the business at all, it will be far easier to then make another change. And that — he is there as a protector of the culture, and he has got an enormous sense of responsibility about that, and he has no illusions about — at all — about running the business. He would have no interest in running the business. He won't get paid for running the business. He won't have to think about running the business. He'll only have to think about whether the board and himself — but as a member of the board — but whether the board may need to change the CEO. And I have seen many times, really many times, over 60-plus years or — well, probably 55 years as a director — times when a mediocre CEO, likable, you know, not dishonest, but not the person who should run it, needs to be changed. And it's very, very hard to do when that person is in the chairman's position. It's not as — it's a bit easier now that you have this procedure where the board meets at least once a year without the chairman present. That's a very big improvement, in my view, in corporate America. Because it — a board is a social institution, and it is not easy for people to come in, we'll say, to Chicago or New York or Los Angeles once every three months, have a few committee meetings, and maybe have some doubts about whether they've really got the right person running it. They may have a very nice person running it, but they could do better. But who's going to make a change? And that's the position that the nonexecutive chairman, in this case, Howard, will be in. And I know of nobody that will feel that responsibility more in terms of doing that job as it should be done than my son, Howard, you know.

查理·芒格是的。我认为芒格家族有霍华德在安全得多——(掌声)你得记住,董事会持有很多股票,你知道。我们在为股东着想。我们不是想把事情搞砸,坑害股东。

CHARLIE MUNGERYeah. I think the Mungers are much safer — (applause) with Howard there. You've got to remember, the board owns a lot of stock, you know. We're thinking about the shareholders. We're not trying to gum it up for the shareholders.

沃伦·巴菲特是的。我死后,不论当时价值多少,都将有 500 亿美元的股票,在一段时间内,用于帮助世界各地的人们。而你知道,这笔股票背后的公司经营得好坏,会产生巨大的差别。我和查理都见过——我们见过一些——不止一个例子——有的首席执行官,按 10 分制打分可能只到 6 分,人缘很好,或许还帮助挑选了董事会里的某些成员,然后年复一年地经营着这家企业,而本来别人能做得更好得多。如果这个人控制着议程,你知道,别人进城来待上一小会儿,他就让人忙得团团转,那么要换掉他——非常难——非常难。

WARREN BUFFETTYeah. After my death, whatever it may be in terms of value then, but it would be $50 billion worth of stock, will, over a period of time, go to help people around the world and it makes an enormous difference, you know, whether the company behind that stock is doing well or not. And both Charlie and I have seen — we've seen some — more than one example — of where a CEO who might be a six on a scale of 10, and is perfectly likable and has, perhaps, helped select some of the directors that sit there, and continues to run the business year after year when somebody else could do it a whole lot better. And it can be hard to make that — very hard — to make that change if that person controls the agenda and, you know, keeps everybody busy when they come into town for a little while.

查理·芒格你也可能遇到一个 CEO,在所有方面都打 9 分,但有着严重的缺陷。

CHARLIE MUNGERYou can have a CEO that's nine out of 10 on everything but with deep flaws, too.

沃伦·巴菲特是的。

WARREN BUFFETTYeah.

查理·芒格有一个客观的、有切实动力的人坐在霍华德将要担任的位置上,这会很有帮助。

CHARLIE MUNGERIt helps to have some objective person with a real incentive sitting in the position Howard will be in.

沃伦·巴菲特我过去用过的例子,我是说,你知道,温柔的人有福了,因为他们必承受地土,但他们承受了地土之后,还会保持温柔吗?嗯,这可能会成为问题,你知道,如果有人被任命为伯克希尔的 CEO。这个职位可能会让人想用各种方式耍威风。你可能注意到,在年报里,关于我们的报纸,我说过,你知道,我不会告诉它们该支持谁当总统。十家支持了罗姆尼,两家支持了奥巴马。我投了奥巴马的票,但我不会改变这一点。但当我写这类东西时,某种程度上也是在给我的继任者设限。我们不希望将来有人把伯克希尔·哈撒韦当成权力基地。我们希望他们心里装着股东。就这么简单。

WARREN BUFFETTThe example I've used in the past, I mean, that — you know, that blessed are the meek for they shall inherit the earth, but after they inherit the earth, will they stay meek? Well, that could be the problem, you know, if somebody got named CEO of Berkshire. It could be a position where people might want to throw their weight around in various ways. You may have noticed that in the annual report, in terms of our newspapers, I said, you know, I am not going to be telling them who to endorse for president. Ten of them endorsed Romney and two endorsed Obama. I voted for Obama, but I'm not going to change that. But when I write that sort of thing, I'm trying to box in my successor, to some degree, too, and we do not want somebody using Berkshire Hathaway as a power base in the future. We want them to be thinking about the shareholders. It's that simple.

查理·芒格有时,成为 CEO 的人具有一位曾经很著名的加州 CEO 的特点,人们过去常说他,他是唯一一个坐着都能趾高气扬的人。(笑声)

CHARLIE MUNGERSometimes somebody becomes CEO who has the characteristic of a once-famous California CEO, and they used to say about him he's the only man who could strut sitting down. (Laughter)

接近零利率对债券“极其残酷”

Near-zero rates "brutal" for bonds

沃伦·巴菲特好的。7 号站台。

WARREN BUFFETTOK. Station 7.

现场股东你好。我是来自明尼苏达州明尼阿波利斯的布拉德·约翰斯顿。我的问题是关于一个可能持续一段时间的超低利率环境,以及保险公司在这种环境下管理资本、管理风险和不确定性(当其未来有负债,并且可能需要流动性时)所面临的挑战。也许您可以把这个问题引申到个人投资者身上,他们也面临着低利率环境,试图管理不确定性,同时又想从投资中获得一些现金回报。我很欣赏您关于定期卖出部分股票的概念,这比拿股息更好,但很多人正在应对现金流方面的挑战。

AUDIENCE MEMBERHi. I'm Brad Johnston from Minneapolis, Minnesota. And my question is within the context of a very low interest rate environment that may be sustained for some time and the challenge that insurance companies are facing in that environment with respect to managing their capital, as well as managing their risk and uncertainty when they have future liabilities and potentially the need for liquidity. And maybe you could transcend that down to the individual, as well, who is dealing with a low interest rate environment, trying to manage uncertainty and yet still get some cash return from investments. I appreciate your concept of selling, you know, some of your shares periodically and being better off to do that rather than take dividends, but many people are dealing with the challenges of cash flow.

沃伦·巴菲特是的。

WARREN BUFFETTYeah.

现场股东然后——最后再补充一个问题。如果可能的话,最后您能解释一下美联储主席本·伯南克认为他工具箱里那个叫“定期信贷工具”的东西是什么吗?

AUDIENCE MEMBERAnd then — and just one final tag-on. If you could at the end, could you explain what Federal Reserve Chairman Ben Bernanke believes he has as a tool in his toolbox called the "term credit facility"?

沃伦·巴菲特不。答案是:我解释不了。你能吗,查理?

WARREN BUFFETTNo. The answer is I can't. Can you, Charlie?

查理·芒格不能。

CHARLIE MUNGERNo.

沃伦·巴菲特那些坚持持有现金、现金等价物、短期国债或其他类似资产的人面临的问题,太残酷了。损失——如果他们靠这些收入生活——购买力的损失,在利率这么低的情况下,简直惊人。他们是低利率政策——而且是极低利率政策——的巨大受害者。基本上,我在 2008 年就写过要持有股票。当时股票很便宜。而你几乎肯定会被干掉——至少在短期内——我们当时有承诺,美联储将维持极低利率,所以那是持有股票的好时机。我为那些在这样一段时期里死抱着固定收益投资不放的人感到遗憾,尤其是短期投资。我不知道如果我是他们我会怎么做。想象一下,你有一笔钱,在过去看起来是很大一笔,但现在,100 万美元,千分之二的年利率,一年只有 2500 美元,这不是人们多年来储蓄时所预期的东西。所以,所有我建议过的人,我一直认为,在大多数情况下,拥有企业当然比持有固定收益更合理。不是在我人生的每一个时刻,但可能是我人生中 90% 的时间,这都比持有固定收益投资更合理。而且在几年前,当股票被打折到惊人便宜的时候,当你预见到固定收益投资在相当长时期内回报将微乎其微的时候,持有股票当然有巨大的意义。我并没有预料到低利率会持续我们目前已经看到的这么长时间,我也不知道它会持续多久。但这对人们来说是一个切实的困境。我收到信——我收到很多信——有人说,“我有 30 万美元”,然后他们问我,“我该怎么办?”所以,低利率的后果以非常残酷的方式打击了数百万人。你很少读到相关的报道,他们也没什么声音,但在这段时期里,这本身就是一个支持持有生产性资产而非现金的很好的论据。查理?

WARREN BUFFETTThe problem faced by people who have stayed in cash, or cash equivalents, or short-term Treasurys, or whatever, I mean, it is brutal. The loss — if they live off their income, you know — the loss of purchasing power, it's just staggering when you get into these low interest rates. They are huge victims of a low-interest policy and a dramatically low-interest policy, you know. Basically, you know, I've written — I wrote back in 2008 to own equities. I mean, it was — equities were cheap. And you were almost certain to get killed, you know, in terms of — for at least a while — we had a promise that the Fed was going to hold rates very low, so it was a great time to own equities. And I feel sorry for people that have clung to fixed-dollar investments, particularly short-term ones, during a period like this, and I don't know what I would do if I were in that position. Imagine having, you know, some sum that seemed like a very large amount of money in the past but, you know, a quarter of a percent on a million dollars is $2,500 a year, and that is not what people anticipated when they were saving over the years. So I — well, anybody I've advised, I've always felt that owning businesses certainly made sense — more sense — than fixed dollars, under most circumstances. Not every time in my life, but probably 90 percent of the time in my life, it's made more sense than owning fixed-dollar investments. And it's certainly made dramatic sense a few years ago when equities were marked down to where they were, you know, terrific buys, and where you could see the prospect that fixed-dollar investments were going to pay very little for a considerable period of time. And I didn't anticipate that we would see the kind of rates for the extended period that we have already, and I don't know how long it will go on. But it's a real dilemma for people. I get letters — I get a lot of letters — from people that say, you know, "I've got $300,000," and they say, "What should I do?" So it's — the fallout from low interest rates has hit millions of people in a very harsh way. And you don't read much about it and they don't have much of a voice, but it's been a good argument for owning productive assets rather than dollars during a period like this. Charlie?

查理·芒格唉,总得有人受伤,储蓄者正好是最方便的那个。

CHARLIE MUNGERWell, they had to hurt somebody, and the savers were convenient.

沃伦·巴菲特换成你会怎么做?

WARREN BUFFETTWhat would you do about it?

查理·芒格他们做的那些事,我大概也会照做。

CHARLIE MUNGERI would've done about what they did.

沃伦·巴菲特是的,我也是。

WARREN BUFFETTYeah, so would I.

查理·芒格我会为此感到过意不去,但我还是会——我还会那样做。

CHARLIE MUNGERI would've felt bad about it, but I would have — that's what I would have done.

IBM 的竞争护城河

IBM's competitive moat

沃伦·巴菲特好。8 号站台。我们现在回到股东这边。我们已经完成了专家小组环节,大概还剩 45 分钟,所以从现在开始,我们把提问的机会给股东——让他们来问所有问题——也许我们来回答——让股东问完所有问题。8 号站台。

WARREN BUFFETTOK. Station 8. We're now going to the shareholder base. We've gone through the panels, and we've got about 45 minutes left and so we're going to give the shareholders a chance to ask — answer — to ask all the questions — maybe answer them — ask all the questions from this point. Station 8.

现场股东你好。我是来自日本东京的 Chris Hu(音)。能否再多谈谈 IBM 的投资?你怎么看那家企业的护城河?另外,本着完全坦诚的精神,我在微软工作。

AUDIENCE MEMBERHi. Chris Hu (PH) from Tokyo, Japan. Can you talk a little bit more about the IBM investment? Where do you see the moat for that business? And just in the spirit of full disclosure, I work for Microsoft.

沃伦·巴菲特好。你问的是——你问的是——哪家企业的护城河?

WARREN BUFFETTYeah. Was your — what was your — the moat about which business?

现场股东IBM。

AUDIENCE MEMBERIBM.

沃伦·巴菲特哦,IBM。这么说吧,我对 IBM 护城河的理解,不如我对可口可乐护城河那么透彻。我想我对它有一定理解,但相比之下,我对可口可乐、箭牌或亨氏这类企业的护城河会更有把握。不过,我对 IBM 还是相当看好,以至于我们投入了数额可观的资金。而且,你提到的微软和 IBM 两者完全可以同时成功。事实上,我希望它们都能成功。我们——我对 IBM 的市场地位有足够信心,因此建立了很大的仓位。我喜欢他们的财务政策。我认为,IBM 随着时间推移仍能牢固维持其地位的概率相当高,但我对此的信心,不像我对 BNSF 铁路那样十足。我是说,你知道,我很难想象 BNSF 会出什么问题。但对于 IBM,我倒能想到一些可能出问题的地方。顺便提一句,他们有一笔规模巨大的养老金负债。当然,他们也有一笔规模巨大的养老基金资产,但这是 750 亿或 800 亿美元的资产和负债,你知道,数额巨大——就等于在旁边还挂着一家大型年金公司。而在年金领域,球可能会以出人意料的方式弹跳。我更希望他们没有这个包袱,但这是我在买入时就会纳入考虑的一个事实。他们报表上显示的资产和负债大致相当,但随着时间推移,负债的确定性远高于资产。查理?

WARREN BUFFETTOh, IBM. Well, I would say that I do not understand the moat around an IBM as well as I understand the mode around a Coca-Cola. I think I have some understanding of it, but I feel I would have more conviction about the moat around a Coca-Cola, or a Wrigley or a Heinz, for that matter, than an IBM. But I feel good enough about IBM that we've put a considerable amount of money in it. And there's nothing that precludes both Microsoft, which you mentioned, and IBM being successful. In fact, I hope they both are. We — I've got enough conviction about IBM's position that we took a very large position. I like their financial policies. I think the odds are good that their position is maintained in a strong way over time, but I don't feel the same degree of conviction about that as I do about the BNSF railroad. I mean, you know, it's very hard for me to think of anything that could go wrong with BNSF. I could think of some things that could go wrong with IBM. They, incidentally, have a very large pension obligation. Now, they have a large pension fund, too, but you're talking 75 or $80 billion of assets and liabilities that, you know, is a big — it is a big annuity company on the side. And you can have — balls can take funny bounces in the annuity field. I would rather they didn't have that, but that is a fact that I take into consideration when I buy. They show the assets and liabilities of being roughly equal, but the liabilities are a lot more certain than the assets over time. Charlie?

查理·芒格是的。至少 IBM 的养老金计划背后有 IBM 整个公司的资源做支撑。你设想一下,假设你现在是一家大型寿险公司。放眼全球,寿险公司已经开始遭受地狱般的折磨。在日本,它们承诺支付 3% 的利息,而一旦日本的保单存续了很长时间之后,根本不可能赚到 3% 的利息。大量曾经备受尊敬、看似安稳的机构,现在看起来已经不再安稳了。而且,从伯克希尔内部来看,你会注意到我们的寿险业务——我们自有的保单业务,有别于再保险业务——规模是很小的,对吧?

CHARLIE MUNGERYeah. Well, at least the IBM pension plan has the resources of IBM. Suppose you're a big life insurance company now. All over the world, the life insurance companies have started to suffer the tortures of hell. In Japan, they agreed to pay 3 percent interest, and, of course, there was no way to earn 3 percent interest once the Japanese policies had been in place a long time. A whole lot of once revered, secure places look unsecure now. And around Berkshire, you'll notice the life operations are — where we have our own policies as distinguished from reinsurance — are pretty small, right?

沃伦·巴菲特没错。我们不喜欢在这个世界上授予别人选择权,而人们倾向于——尤其在有人寿保险行业那样的销售队伍在后面推动的情况下。他们倾向于给到客户某些选择权,在某些情况下,这些选择权让他们付出了极其高昂的代价。你永远希望接受选择权,绝不想授予选择权。但寿险业务偏偏处于反面。实际上,抵押贷款业务——我是说,你知道,查理和我以前做过储蓄和贷款业务。我们很清楚,发放 30 年期抵押贷款这种主意——如果这笔交易对放贷方有利,对方明天就可以提前还款终止;如果对借款方有利,对方就能拿到整整 30 年期限——这些工具简直糟透了。如果你是买房自住,它对你是有利的,而且我建议——我建议在座每一位立刻把自己能力范围内的房贷拉满,拿一套房子办一个 30 年期抵押贷款。如果这是一笔对你不再划算的交易,利率降到 1%,你可以再融资;如果利率升到 6% 或 7%,你或许可以用 70 美分对 1 美元的折价之类的方式把贷款回购。所以,寿险公司在过去几十年里,大规模地——极其大规模地——参与了这种做法,其中很多现在正在付出代价,有些甚至还没完全意识到问题究竟在哪里。它们有点像那个弹簧刀搏斗故事里的家伙,对手用弹簧刀狠狠挥了一刀,那人说,“你根本没碰到我。”对方说,“行,等你试着摇摇头的时候再说吧。”这跟现在一些寿险公司的处境就有点类似。查理?还有什么要补充的吗,查理?

WARREN BUFFETTYeah. We do not like giving options in this world, and people tend to — well, particularly they've got a sales force pushing them on, as you have in the life insurance industry. They have tended to give people options that have, in certain cases, cost them huge amounts of money. It's — you know, you always want to accept an option; you never want to give an option. But the life business is in just the reverse side of that. Actually, the mortgage business — I mean, you know, Charlie and I were in the savings and loan business. The idea of giving somebody a 30-year mortgage where they can — if it's a good deal for you — they can call it off tomorrow, and if it's a good deal for them, they keep it for 30 years. Those are terrible instruments. They're good for you if you're buying a house, and I recommend that you — I recommend everybody in this room get a 30-year mortgage immediately on a house for all they can. If it's a bad deal and rates go to 1 percent, you can refund it. If rates go to 6 or 7 percent, maybe you can buy it back for 70 cents on the dollar or something of the sort. So the life companies have engaged in that big time — big, big time — in the last few decades, and a lot of them are paying the price, and some of them haven't even realized exactly quite what the problems are. They're kind of like the fellow in the switchblade fight, you know, where the other guy takes a big swipe at him with a switchblade and the fellow says, "You didn't touch me," and the other guy says, "Well, just wait until you try and shake your head." Well, that's a little bit like where some of the life companies are right now. Charlie? Anything further, Charlie?

查理·芒格不用了,这已经够让人沮丧的了。

CHARLIE MUNGERNo, that's gloomy enough.

用少得多的资金做投资

Investing with much smaller amounts of money

沃伦·巴菲特好的。9 号提问区。(笑声)

WARREN BUFFETTOK. Station 9. (Laughter)

现场股东你好。我叫 Masato Muso,来自加州洛杉矶,现在是波士顿大学的 MBA 学生。您曾提到您 85% 是本杰明·格雷厄姆,15% 是菲利普·费雪,您还说过如果现在只有 100 万美元,您可以实现 50% 的回报率。由于我是一名年轻投资者,我向两位请教的问题是:与现在管理数十亿美元相比,您还在资金积累阶段的投资策略有何不同?你们是专注于特定行业、小盘股、大盘股,还是别的什么?谢谢。

AUDIENCE MEMBERHi. My name is Masato Muso. I'm from Los Angeles, California, and an MBA student at Boston University. You have mentioned that you are 85 percent Benjamin Graham and 15 percent Phil Fisher, and you have also said that if you only had $1 million today, you could generate 50 percent returns. Since I'm a young investor, this is my question for the both of you: how was your investment strategy different when you were still accumulating money as opposed to managing billions? Did you focus on specific industries, small cap, large cap, et cetera? Thank you.

沃伦·巴菲特管理 100 万美元和运营伯克希尔·哈撒韦,或者运营 200 亿或 500 亿美元的基金,完全是两码事。如果查理和我现在管理 100 万美元或 10 万美元——我们会寻找那种——我们会看一些——很可能是一些非常小的机会。我们会寻找某些情况下的微小价差。这种机会是存在的,而且偶尔会好得惊人。但这已经不是我们考虑的事了,因为我们面对的问题是每年有 120 亿或 140 亿美元的资金涌入,这意味着我们必须寻找非常大的交易,忘记我们年轻时做的那些事。查理?

WARREN BUFFETTWell, managing a million dollars is an entirely different game than running Berkshire Hathaway, or running some 20 or $50 billion fund of money. And if Charlie and I were running a million dollars now or 100,000 or — we would be looking in some — we'd be looking at some — probably some very small things. We would be looking for small discrepancies in certain situations. And the opportunities are out there, and periodically, they're extraordinary. But that's something we really don't think about anymore because our problem is handling 12 or 14 billion, or whatever it might be, coming in every year, and that means we have to be looking for very big deals and forget about what we used to do when we were very young. Charlie?

查理·芒格没错。我很高兴已经不用面对那个问题了。(笑声)

CHARLIE MUNGERYeah. I'm glad I'm through with that particular problem. (Laughter)

沃伦·巴菲特他当年可是相当努力——

WARREN BUFFETTHe worked pretty hard at it when —

查理·芒格是的。

CHARLIE MUNGERYes.

沃伦·巴菲特我们都一样。

WARREN BUFFETTWe both did.

查理·芒格确实如此。

CHARLIE MUNGERDid we ever.

沃伦·巴菲特是啊,是啊。我们翻了很多石头,而且——

WARREN BUFFETTYeah, yeah. We looked under a lot of rocks, and —

查理·芒格我过去常用自己所得税的浮存金赚取高额回报。从收到钱到交给政府之间,我常常能赚到足够支付税款的金额。那是为小额资金而努力,并且在大多数事情上都这么做。

CHARLIE MUNGERI used to make big returns on my float on my own income taxes. Between the time I got the money and I paid it to the government, I frequently made enough money to pay the tax. It was working for small amounts of money and doing it on most things.

沃伦·巴菲特不过他没告诉我怎么做。(笑)

WARREN BUFFETTHe didn't tell me how to do it, though. (Laughs)

不要按国家或类别投资

Don't invest in countries or categories

沃伦·巴菲特好的。10 号提问区。

WARREN BUFFETTOK. Station 10.

现场股东你好,沃伦和查理。我是来自中国上海的 Andy Ling。非常感谢你们的言传身教。全球各地的人们都从你们的理念中受益匪浅,所以你们拥有粉丝——甚至很多粉丝——在中国也是如此。我的问题是:您如何看待新兴市场的投资?伯克希尔是否会在像中国这样的地方进行投资?如果是,你们对哪些行业和公司感兴趣?谢谢。

AUDIENCE MEMBERHi, Warren and Charlie. This is Andy Ling (PH) from Shanghai, China. Thank you very much for what you have said and what you have done. People around the globe have benefited a lot from your philosophies, so you have fans — even a lot of fans — even in China. My question is: how did you see investments in emerging markets where Berkshire is spend its investments in places like China? If yes, what kind of industries and companies you are interested in? Thank you.

沃伦·巴菲特是的。我们其实一开始并不会刻意寻找新兴市场或特定国家之类的东西。我们可能会在四处走动中发现一些机会,但这不像查理和我在早上讨论时说,嗯,现在投资巴西、印度或中国之类的是个好主意。我们从来没有过这样的对话,对吧,查理?

WARREN BUFFETTYeah. We don't really start out looking to either emerging markets or specific countries or anything of the sort. We may find things, you know, as we go around, but it isn't like Charlie and I talk in the morning and we say, you know, it's a particularly good idea to invest in Brazil or India or China or whatever it may be. We've never had a conversation like that, have we, Charlie?

查理·芒格没有。

CHARLIE MUNGERNo.

沃伦·巴菲特这根本不会发生。我们不认为那是我们的强项。我们知道那不是我们的强项。而且我们认为,很可能大多数人的强项也不是那里。我的意思是,听起来不错,但我并不觉得这是看待投资的最佳方式。如果你告诉我们只能投资——我们完全愿意做。我们曾一度大量持有中石油。现在持有一些比亚迪。我们持有过美国以外的证券,以后还会继续。但如果你告诉我们这辈子只能投资美国,我们不会觉得这算什么巨大的困难,对吧,查理?

WARREN BUFFETTIt just won't happen. We don't think that's where our strength is. We know that our strength is not there. And we think, probably, most people's strength isn't there either. I mean, it sounds good, but I don't really think it's the best way to look at investments. If you told me that we can only invest — We're perfectly willing to do it. We owned a lot of PetroChina at one time. We own some BYD now. We've owned securities outside the United States and will continue to. But if you told us that we could only invest in the United States the rest of our lives, we would not regard that as a huge hardship, would we, Charlie?

查理·芒格没错。把投资建议分成一大堆类别,产生很多佣金、很多建议、很多操作,这倒是个销售投资建议的好方法。而很多东西我们只是——我们觉得没有足够的优势去参与。

CHARLIE MUNGERYeah. It's a great way to sell investment advice, to have a whole lot of different categories, lots of commissions, lots of advice, lots of action. And a lot of things we just — we don't feel we've got enough of an edge so that we want to play.

沃伦·巴菲特是啊。当我们听到有人谈论某种概念,不管是什么概念,包括国别概念或其他东西,我们往往觉得他们可能更擅长销售而非投资。这实在是太容易了——我是说,这正是人们期望听到的,你知道,当有人来拜访时说,今天我们认为你应该关注世界某个地方的这个或那个。该做的事情只是以有吸引力的价格找到一家好企业然后买下来。

WARREN BUFFETTYeah. When we hear somebody talking concepts, of any sort, including country-by-country concepts or whatever it might be, we tend to think that they're probably going to do better at selling than at investing. It's just such an easy way — I mean, it's what people expect to hear when — you know, when somebody comes calling that, you know, today we think you ought to be looking at this or that around the world. The thing to do is just find a good business at an attractive price and buy it.

查理·芒格我们的专家真的很喜欢玻利维亚。然后你说,“嗯,去年你喜欢斯里兰卡。”我们只是——我们不习惯那样。

CHARLIE MUNGEROur experts really like Bolivia. And you say, "Well, last year you liked Sri Lanka." It's just — we're not comfortable with that.

沃伦·巴菲特没错。而且我们通常觉得这多半是胡扯,但——

WARREN BUFFETTYeah. And we usually think it's a lot of baloney, but —

查理·芒格这就是我们不习惯的原因。

CHARLIE MUNGERThat's why we're not comfortable.

沃伦·巴菲特是的。(笑声)

WARREN BUFFETTYeah. (Laughter)

房地产泡沫不能全怪华盛顿

Washington not solely to blame for housing bubble

沃伦·巴菲特好的。11 号提问区。

WARREN BUFFETTOK. Station 11.

现场股东你好,巴菲特先生和芒格先生。我叫 Brandt Hooker,来自洛杉矶。首先感谢你们多年来的建议、财务上的慈善事业,以及你们给予全球众多投资者的教育和知识方面的慈善。我的问题是:美国政府似乎在诱使美国民众不惜一切代价买房、背上房贷方面是同谋。您认为我们的立法者现在是否在做同样的事,我们是否在制造泡沫?

AUDIENCE MEMBERHello, Mr. Buffett, and Mr. Munger. My name is Brandt Hooker from Los Angeles. I want to thank you both, first of all, for all the years of advice and your financial philanthropy, as well as your education and/or knowledge philanthropy you've given to so many investors around the world. And my question is: the U.S. government was seemingly complicit in enticing the American public to buy a home, and, therefore, a mortgage, at any cost. Do you think our legislators are doing the same thing now, and are we creating a bubble?

沃伦·巴菲特不,我认为现在房价远远谈不上泡沫。而且我完全同意你的说法,但还不够全面——不能光看过去那段。我是说,几乎整个国家,每个地方——确实都像发了疯一样搞房地产。政府是其中很大的推手,因为它们在融资里占了大头。的确,很多立法者当时都在推着房地美和房利美去干不该干的事,这不是事后诸葛亮。我是说,你当时看就能得出这个结论。但干同样事的人多了去了。我是说,这事是从各个方向来的。它有那种特性,泡沫都这样:一年又一年,三年、四年、五年,不管多久,看空的人像个傻子,跳上这趟车的人却在不断用更高的房价给自己的房子再融资,或者投机别的房子。所以看起来一切都那么美好。人们特别容易受这种跟风效应影响——看到邻居轻松赚钱,所有人都在赚钱,就自己没赚,最后就沦陷了。这不过是——事物的本性罢了。这并不意味着房地美或房利美那些人一定邪恶——其中几个是——或者立法者一定邪恶,尽管可能也有几个是。但绝大多数情况下,我觉得大多数人只是被卷入了一场巨大的幻觉。你知道,历史上这样的事发生过很多次,以后还会发生,你可以拿它赚大钱。现在我们不在那个阶段,对住房来说。利率非常非常低,在很多情况下支撑了买房,因为月供降下来了,这很明显。但个人来说,大约一年前,我是说,我建议人们买房,现在我当然也建议他们去贷款买。大多数地方我会建议——如果你想在一个社区住上一段时间,找到一套合你需求的房子,我觉得现在买可能是个非常好的时机,部分原因是融资条件好得难以置信。查理?

WARREN BUFFETTNo. I don't think we're remotely near a bubble, in terms of housing, now. And I certainly think that your statement is accurate but not complete, in terms of what went on before. I mean, the whole country, almost, every — really kind of went crazy in terms of housing. And the government was a very big part of it because they're a very big part of the financing of it. And it's certainly true that plenty of legislators were encouraging Freddie and Fannie to be doing things that they shouldn't have been doing, not just in retrospect. I mean, if you looked at it at the time, you could come to that conclusion. But there were an awful lot of people doing the same thing. I mean, it was coming from all sources. And it had that aspect to it, which bubbles do, where year after year for three or four or five years, whatever it might be, that the skeptics looked like idiots and that the people who jumped on the bandwagon were the ones that were refinancing their houses at ever higher prices and people who were speculating on other houses. So it just looked all so wonderful. And people are really susceptible to that sort of bandwagon effect where they see their neighbors making easy money, everybody's making easy money but them, and they finally succumb. It's just — it's the nature of things. And it doesn't mean the people at Freddie or Fannie were necessarily evil — a few of them were — or that legislators, necessarily, were evil, although, again, a few of them probably were. But overwhelmingly, I think most people just get caught up in a grand illusion. And, you know, it's happened many times in history, it'll happen again, and you can use that very much to your profit. We're not in that kind of a period now on housing. You've got very, very low interest rates, which support, in many cases, the purchase of houses, because it brings down the payments, obviously. But I personally, about a year ago, I mean, I recommended to people that they buy houses, and I certainly recommend to people that they finance them now. And most places I would recommend if you find a — if you're going to live in the community for some time and you find a house that fits your needs, I think it's probably a very good time to buy it, in part because the financing is so unbelievably attractive. Charlie?

查理·芒格嗯,主要问题在于,事情越来越疯狂的时候,政府本该在所有人还没彻底醉倒前拿走酒杯,结果它们反而提高了酒的度数。这不是个好主意。但——在民主国家,要让政府从想喝醉的选民手里拿走酒杯,太难了。

CHARLIE MUNGERWell, the main problem was that as things got crazier and crazier, the government could've intervened by pulling away the punch bowl before everybody was totally drunk, and instead, the government increased the proof. And this was not a good idea. But you — it's hard to get governments in a democracy to be pulling away the punch bowl from voters who want to get drunk.

沃伦·巴菲特嗯,几乎不可能。

WARREN BUFFETTWell, it's almost impossible.

查理·芒格对。

CHARLIE MUNGERYeah.

沃伦·巴菲特对。我是说,这并不——

WARREN BUFFETTYeah. I mean, it isn't —

查理·芒格所以你抱怨的有点像是生活中不可避免的事。不太明智。

CHARLIE MUNGERSo you're complaining a little bit about what's sort of inevitable in life. Not too good an idea.

沃伦·巴菲特对。你还会再看到这种事,不一定是房地产,但你一定会看到。人类会继续犯他们过去犯过的错误。我是说,别人恐惧的时候他们也跟着恐惧。我是说,这——你在那些货币市场基金上就看到了,1750 亿美元,三天内就流出了,你知道。我是说,每个人都会——当人们害怕的时候,你知道,那种情绪传染性极强。我常想,你知道,如果我在一个只有两家银行的小镇上开了一家银行,你知道,如果我想的话,我很可能会雇一大帮好莱坞群众演员去另一家银行门口排队。(笑声)可恨的是,你知道,他们刚在那家排完队,就会又开始在我这家银行排队,因为——人们真的会——他们会集体陷入恐惧。信心恢复是一个一个慢慢回来的,但人们贪婪的时候,也是集体贪婪。我是说,这——这就是人类的构造。这就是查理和我的优势所在。我们在其他很多方面并没有什么特别的优势。但我觉得,我们可能比大多数人更能做到,不真的被别人的行为裹挟。你知道,我不知道我们这是随时间学会的还是怎么来的。但当我们看到价格下跌时,你知道,我们认为那是买入的机会,这不会困扰我们。不过,我们不用保证金借钱,或者说,你知道,我们不会把自己置于可能被别人釜底抽薪的境地。这在生活中极其重要。你永远不该,你知道,把自己逼入险境。当然,市场上涨的时候,杠杆会变得非常诱人。而杠杆正是以极其巨大的规模被引入房地产市场的。我是说,人们就是觉得,如果你不持续用房子借出更多钱,拿去买更多的房子,或者拿来过日子,或者干别的,你就是个傻瓜,然后屋顶终于塌了。查理?

WARREN BUFFETTYeah. You'll see it again, not necessarily in housing, but you will see it. And humans will continue to make the same mistakes that they have made in the past. I mean, they get fearful when other people are fearful. I mean, that's — you saw it in those money market funds when 175 billion, you know, flowed out in three days. I mean, everybody gets — when people get scared, you know, they — it's very, very pervasive. I've often thought that, you know, if I owned a bank in a two-bank town, you know, I'd — if I were inclined to — I might hire a whole bunch of Hollywood extras to form a line in front of the other guy's bank. (Laughter) The hell of it is that they — you know, as soon as they got through forming a line there, they'd start forming a line at my bank because they — people really get — they get fearful en masse. Confidence comes back sort of one at a time, but when they get greedy, they get greedy en masse, too. I mean, it just — it's just the way the humans are constructed. That's where Charlie and I have an edge. We don't have an edge, particularly, in many other ways. But we are able, I think, perhaps better than most, to not really get caught up with what other people are doing. And, you know, I don't know whether we learned that over time or what. But when we see falling prices, you know, we think it's an opportunity to buy, and it doesn't bother us. Now, we don't own things on margin or, you know, we don't get ourselves in a position where somebody else can pull the rug out from under us. That's enormously important in life. You never want to, you know, get out on a limb. And, of course, leverage gets very tempting when things are going up. And leverage was what was introduced into housing in a huge, huge way. I mean, people just felt that you were an idiot if you didn't keep borrowing more on your house, and using that to buy more houses, or using it to live on, or whatever, and then finally the roof fell in. Charlie?

尽管存在债务问题,仍准备在欧洲投资

Ready to invest in Europe despite its debt problems

沃伦·巴菲特好的,1 号站。

WARREN BUFFETTOK. Station 1.

现场股东嗨,沃伦。嗨,查理。我是来自科隆的乔治·伊塞茨(音)。请问你们在欧元区看到投资机会了吗?比如,增持慕尼黑再保险的股份?你们相信欧洲央行的政策能稳住局面吗?谢谢。

AUDIENCE MEMBERHi, Warren. Hi, Charlie. My name is George Islets (PH) from Cologne. Do you see investment opportunities in the eurozone? For example, extending your stake in Munich Re? Do you trust in the policy of the ECB to bring the things together? Thank you.

沃伦·巴菲特是的。嗯,我们十分愿意在欧元区寻找商业机会,我们还做了几笔补强型收购,其中一笔是在农机领域,花了两三亿美元。如果我们能在 17 个欧元区国家中任何一个找到合适的生意,我们都会很高兴。可能对其中某些国家我们的兴趣会比另一些稍微低一点。(笑)但——你知道,这可能会为我们创造收购企业的机会。我们很乐意这样做。欧洲不会消失。但欧洲货币联盟——你知道,它存在一个重大缺陷,他们正在努力寻找纠正这个缺陷的办法。而面对 17 个政治实体和大量多元的文化,要做到这一点对他们来说确实极其困难。在我看来,他们最终会解决的。但从本质上讲,他们在没有同步其他很多东西的情况下,先统一了货币。大自然总能找到致命缺陷,经济学也是如此,欧元就很快发现了这个缺陷。目前搭建的这套架构是行不通的,他们必须找到可行的方案。他们最终会找到的,但在这一过程中可能要经历相当多的痛苦。查理?

WARREN BUFFETTYeah. Well, we're perfectly willing to look at business opportunity in the eurozone, and we bought a couple of bolt-on acquisitions, one for a couple hundred million in the farm equipment area. And we'll be happy if we find a business in any one of the 17 countries tied to the euro. There might be a few of them we may be a little less inclined than others. (Laughs) But — you know, it may create opportunities for us to buy businesses. We'd be happy to. Europe is not going to go away. But the European monetary union was — you know, had a major flaw, and they're grappling with a way to correct that flaw. And with 17 political bodies and a lot of diverse cultures, it's really tough for them to do so. They'll do it in time, in my view. But essentially they synchronized a currency without synchronizing much else. And nature finds the fatal flaw always, and so does economics, and they found it fairly quickly, in terms of the euro. And the structure that was put in place will not work, and they'll have to find something that does work. And they will, eventually, but they may go through a fair amount of pain in the process. Charlie?

查理·芒格对。按照欧洲那种构建方式,把希腊放进欧盟,简直就像拿老鼠药当掼奶油用。(笑声)这简直——是个极为愚蠢的主意。(笑声)那不是一个负责任的资本主义国家,那个地方的人不交税等等——这简直——

CHARLIE MUNGERYeah. Structured as Europe was structured, letting in Greece into the European Union was a lot like using rat poison as whipping cream. (Laughter) It just — it was an exceptionally stupid idea. (Laughter) It's not a responsible capitalistic country, a place where people don't pay taxes and so on and so — it just — and —

沃伦·巴菲特我多年来一直试图让他用“甲国”和“乙国”来指代,但他——(笑声)

WARREN BUFFETTI've tried for years to get him to use 'Country A' and 'Country B,' but he — (Laughter)

查理·芒格——而且在加入欧盟的过程中犯下了相当严重的欺诈。他们对债务撒了谎。所以欧洲犯了可怕的错误。他们那里也有政客。(笑声和掌声)

CHARLIE MUNGER— and committed fairly extreme fraud in the course of getting into the union. They lied about their debt. And so Europe made terrible mistakes. They have politicians, too. (Laughter and applause)

沃伦·巴菲特你觉得他们十年后能把这事甩在身后吗?

WARREN BUFFETTYou think it'll be behind them in ten years?

查理·芒格我觉得欧洲会勉强撑过去。

CHARLIE MUNGERI think Europe will muddle through.

沃伦·巴菲特当然。

WARREN BUFFETTSure.

查理·芒格想想欧洲已经勉强撑过了多少事。

CHARLIE MUNGERThink what Europe has already muddled through.

沃伦·巴菲特不过,即便有这种严峻的预测,我们也非常乐意——不过分——我们非常乐意明天就在欧洲买一家我们喜欢的大企业,而且会用现金支付。

WARREN BUFFETTBut we would be delighted, even with that dire forecast, not overly — we would be delighted, tomorrow, to buy a big business in Europe that we liked, and we'd pay cash for it.

查理·芒格要是买在希腊,我希望你打电话给我。(笑声)

CHARLIE MUNGERI hope you'll call me if it's in Greece. (Laughter)

沃伦·巴菲特我提过这些小建议,但你看出来了,没多大用。(笑)

WARREN BUFFETTI make these small suggestions, but you can see it doesn't help much. (Laughs)

社交媒体将为伯克希尔的部分业务带来帮助

Social media will help some Berkshire businesses

沃伦·巴菲特好的,2 号站。

WARREN BUFFETTOK. Station 2.

现场股东你好。我叫大卫·亚鲁斯(音),来自佛罗里达州迈阿密海滩。我代表互联网,欢迎你加入推特。我的问题是:社交媒体如何影响了你的业务和伯克希尔旗下的公司?你看到它在短期和长期对世界产生什么影响?

AUDIENCE MEMBERHi. I'm David Yarus (PH) from Miami Beach, Florida. On behalf of the internet, welcome to Twitter. And my question is: how has social media impacted your business and any Berkshire companies, and what impact do you see it having on the world in the short and long term?

沃伦·巴菲特在座可能一半以上的人都能回答得比我好。它——肯定在 GEICO 这种地方,你知道,我们——它很重要,随着时间的推移,它将在营销上产生巨大影响,就像互联网当初带来的改变一样。我是说,GEICO 成立于 1936 年,直销这个好主意,但最初全靠邮件,效果很好。后来随着世界变化,它,你知道,转向电视广告和电话号码之类,然后到了互联网,现在又到了社交媒体。所以,我们得倾听所有业务中客户的声音。有些行业变化比别的更剧烈。我一直很惊讶,你知道,世界变得多快。以 GEICO 为例,我以为互联网会很快影响年轻人,影响他们的购买习惯。但事实是它非常非常快地覆盖了所有年龄层,巨大的变化。你必须应对。我不是最合适的人,差远了,但我们旗下公司有很擅长的人,他们在认真想,会继续想下去。但如果让我来主管伯克希尔·哈撒韦的社交媒体,那将是个可怕的错误。(笑声)查理也不是什么好选择。(笑声)查理,你想为自己辩护吗,还是——

WARREN BUFFETTProbably half the people or more in this audience could answer that question better than I can. It has — certainly in a place like GEICO, you know, we are — it makes a difference, and over time will make a huge difference in marketing, just as the internet made a change. I mean, GEICO was founded in 1936 and it had a great business idea of going direct, but it did it entirely by mail, initially, and it worked very well. And then it progressed to — as the world changed, it, you know, went to TV advertising and phone numbers and that sort of thing, and then it went to the internet, and now it goes on to social media. So, you know, we have to listen to our customers in all our businesses. Some of them it's much more dramatic than others. And I've been amazed, you know, at how fast the world has changed. I thought the internet, for example, in terms of GEICO, would affect younger people very quickly, in terms of their buying habits. But the truth that it spread across the entire age range very, very quickly, a huge change. And you have to respond to that. And I am not the best person, by miles, to do that, but we have people that are very good at it at our businesses, and they're thinking about it plenty, and they'll continue to think about it. But it would be a terrible mistake to put me in charge of social media at Berkshire Hathaway. (Laughter) And Charlie would not be a particularly good choice, either. (Laughter) Charlie, do you want to defend yourself, or —

查理·芒格这个我不太懂。明智的做法是,我像躲瘟疫一样避开它。我讨厌想到,我家里那些十几岁的孩子,会把他们 13 岁时说过的最蠢的三句话永远留存下来。(笑声)

CHARLIE MUNGERWell, I don't understand it very well. For very good reason, I avoid it like the plague. And I hate the idea of the teenagers in my own family immortalizing for all time the three dumbest things they said when they were 13. (Laughter)

沃伦·巴菲特查理,要是那样的话,我们可就有大麻烦了。(笑)

WARREN BUFFETTWe would have been in big trouble, Charlie. (Laughs)

查理·芒格要是这系统真那样运行,我们俩都会有天大的麻烦。所以我认为,人总得有个时候,把愚蠢和无知藏起来。(笑声和掌声)

CHARLIE MUNGERWe would have been in big trouble, both of us, if that were the system. And so I think there's a time when your ignorance and folly ought to be hidden. (Laughter and applause)

沃伦·巴菲特是啊。

WARREN BUFFETTYeah.

查理·芒格我还觉得,当你像年轻人那样疯狂地多任务并行时,没有哪件事能做好。(掌声)

CHARLIE MUNGERI also think that when you multitask like crazy, like the young people do, none of the tasks is likely to be done well. (Applause)

沃伦·巴菲特我们有没有漏掉谁,没得罪够?(笑声)

WARREN BUFFETTIs there anyone we've forgotten to offend? (Laughter)

欺诈、骗子与会计

Frauds, crooks, and accounting

沃伦·巴菲特好,3 号位。

WARREN BUFFETTOK. Station 3.

现场股东你好,我叫斯图尔特·凯(音),在康涅狄格州斯坦福德工作。会议早些时候,您说在阅读财务报表时,能识别出一些几乎肯定是欺诈的公司。您在那些报表里看到了什么,让您如此确信它们是欺诈?

AUDIENCE MEMBERHello. My name is Stuart Kaye (PH) and I work in Stamford, Connecticut. Earlier in the meeting, you said when reading over financial statements, you identified companies you were virtually certain were frauds. What was it in those financial statements that you saw that made you be so certain they were frauds?

沃伦·巴菲特嗯,多年来情况千差万别,但确实有一些——我们不可能识别 100% 的欺诈,90% 或 80% 也不行,但有那么一些会跳到你眼前,就是——人们也经常会自己露馅。我是说,打牌时他们讲“马脚”。查理和我买过很多企业,当我们收购时,准确评估卖方的个人品质至关重要。因为,你知道,他们递给我们股票凭证,我们给他们一大笔钱,然后指望他们在拿到钱之后,和之前一样热情地经营企业。所以我们是在评估人。我们不认为能准确评估每个人。我们只需要在对做出肯定决策的那些人上正确。这些决策并非总是完美,但相当不错。而且我觉得,随着时间推移,可能还变得更好了一点。同样,在看财务报表时——例如在保险领域,我们看到过一些欺诈,它们——你偶尔能看到在损失准备金上做手脚。我们回头看到过——我不点名。不像查理,我不会——我们叫它们公司 A 和公司 B 而不是点名。但你会看到一些公司,当它们向公众发行股票时,你知道,在那一两年之前,准备金会可疑地下降,然后——你知道——甚至当它们向其他保险公司出售时,如果它们在回购股票,它们可能会增加准备金。但方式多得很。我显然不声称知道所有方式,但多年来见过足够多的情形,也见识过推销者的手段。你能识别出某些人,你知道他们不管用什么方式,肯定在数字上玩把戏。他们会自己露馅。但我不能给你列一个 40 项的清单,或诸如此类的东西,让你在资产负债表、利润表或附注里去找。查理,你能帮帮忙吗?

WARREN BUFFETTWell, it varies just enormously over the years, but there are — we can't identify 100 percent of the frauds, or 90 percent, or 80 percent, but there are certain ones that jump out to you, just — people give themselves away a lot, too. I mean, in poker they talk about tells. And Charlie and I have bought a lot of businesses, and it's very important when we buy those businesses that we assess the individuals that we're buying from with some degree of accuracy. Because, you know, they hand us the stock certificate and we hand them a lot of money, and then we count on them to run the business with as much enthusiasm after they have the money as they did before. And so we are assessing people. And we don't think we can assess everyone accurately. We just have to be right about the ones where we make an affirmative decision. And those decisions have not always been perfect, but they've been pretty good. And I would say they've probably gotten a little bit better, even, as the years have passed. Similarly, in looking at financial statements — for example, in the insurance field, we've seen some frauds, and they're — you can see things being done with loss reserves occasionally. We saw it back in — I won't name any names. Unlike Charlie, I don't — we'll call them Company As and Bs instead of naming names. But you would see companies that, when they were offering stock to the public, you know, the year or two before that, the reserves would be down very suspiciously, and — you know, then — or even when they were selling them to other insurance companies, if they were buying in stock they might be building the reserves. But there's a million different ways. And I don't claim I know all the ways, obviously, but I have seen enough situations over the years, and I've seen how promoters act. And you can spot certain people who you know are, one way or another, playing games with the numbers. They give themselves away. But I can't give you a checklist of 40 items or something of the sort that you look for in the balance sheet or the income account or the footnotes. Charlie, can you help?

查理·芒格有时候相当明显。有一次,沃伦,偏偏是他,偶然介绍我认识了一个想卖给我们一家火险公司的人。他开口说的第一句话,带着浓浓的口音,我记得是东欧的——

CHARLIE MUNGERSometimes it's pretty obvious. I once was introduced by Warren, of all people, by accident, to a man who wanted to sell us a fire insurance company. One of the first things he said, with a thick accent, from Eastern Europe, I think —

沃伦·巴菲特别提国家名。(笑声)

WARREN BUFFETTDon't name countries. (Laughter)

查理·芒格我不记得是哪个国家了。

CHARLIE MUNGERAnd I don't remember the country.

沃伦·巴菲特好。(笑声)

WARREN BUFFETTGood. (Laughter)

查理·芒格但他告诉我的是——他说:“这就像从婴儿手里抢糖一样,”他说,“我们只承保那些建在水下的混凝土结构的火险。”我立刻就觉得,这多半是骗人的。

CHARLIE MUNGERBut what he told me was — he says, "It's like taking candy from babies," he said. "We only write fire insurance on concrete structures that are underwater." And I figured out instantly that it was probably fraudulent.

沃伦·巴菲特那家伙是个骗子。

WARREN BUFFETTThe guy's a crook.

查理·芒格我很敏锐。

CHARLIE MUNGERI'm a very acute man.

沃伦·巴菲特对,那家伙是个骗子。嗯,实际上——你还有过一些经历——你知道,他在电影业当过律师。(笑)

WARREN BUFFETTYeah, the guy's a crook. Well, you actually — you had some experience — you know, he was a lawyer in the movie industry. (Laughs)

查理·芒格哦,天哪。

CHARLIE MUNGEROh, my God.

沃伦·巴菲特是啊。谈到会计时——嗯,电影是个好东西,涉及资产折旧快慢的问题,以及任何有在建工程或进度付款之类的东西——你在会计上作弊的方法太多太多了。金融机构可能尤其容易出这种事。保险业里这种事也不少。

WARREN BUFFETTYeah. The — when you get into accounting for — well, movies are a good thing, in terms of how fast you write off properties, and anything where you've got construction in progress or progress payment-type things — there's so many ways you can cheat in accounting. And financial institutions are particularly, probably, prone to it. And there's been plenty of it in insurance.

查理·芒格很多时候,他们不是故意欺诈,因为他们自己也被蒙蔽了。换句话说,他们相信自己说的那一套。

CHARLIE MUNGERA lot of it, they're not being deliberately fraudulent, because they're deluded. In other words, they believe what they're saying.

沃伦·巴菲特对。人们喜欢雇他们当推销员。(笑声)如果你有疑虑,就放弃。可能有什么原因让你——这很有意思。会计——他们在想出会计披露方法上越来越努力。我不确定我现在看到的财务报表比 30 或 40 年前更有用,甚至在某些情况下,一样有用。(零落的掌声)查理?

WARREN BUFFETTYeah. People like to hire them as salesmen. (Laughter) If you've got doubts, forget it. There's probably some reason you — It's interesting. The accounting — they worked harder and harder and harder at coming up with disclosures in accounting. And I'm not sure I find present financial statements more useful or, in some cases, as useful as I found them 30 or 40 years ago. (Scattered applause) Charlie?

查理·芒格嗯,我觉得大型银行的财务报表现在比过去难理解得多。它们做了太多不同的事,附注多得吓人,里面全是晦涩难懂的东西,所以——它们不是我祖父时代的银行了。

CHARLIE MUNGERWell, I think the financial statements of big banks are way harder to understand now than they used to be. They just do so many different things, and they've got so many footnotes, and there's so much gobbledygook, that it doesn't — they're not my grandfather's banks.

沃伦·巴菲特嗯,我们当时持有它们的时候也理解不了。

WARREN BUFFETTWell, we couldn't understand them when we owned them.

查理·芒格对。

CHARLIE MUNGERYeah.

沃伦·巴菲特我是说,我们收购了一家叫通用再保险的公司,它有 23,000 份衍生品合约。查理和我就算一天 24 小时不睡觉,再请上十来个数学博士帮忙,也搞不清楚到底是怎么回事。我们花了大约 4 亿美元才弄明白,而且那还是在市场平稳的时期。但没人能搞明白。

WARREN BUFFETTI mean, we bought a company that — Gen Re — where they had 23,000 derivative contracts. And Charlie and I could've spent 24 hours a day, and had the help of 10 or 20 math Ph.Ds. and we still wouldn't have known what was going on. It cost us about $400 million to find out, but — and that was in a benign market. But nobody can.

查理·芒格而且会计师已经核对了资产负债表。

CHARLIE MUNGERAnd the accountants had certified the balance sheet.

沃伦·巴菲特当然。

WARREN BUFFETTSure.

查理·芒格我给那种新型资产起了个名字。我说:“不碰的时候挺不错。”(笑声)

CHARLIE MUNGERIt's a new kind of asset I invented a name for. I said, "Good until reached for." (Laughter)

沃伦·巴菲特是啊。嗯,你还会——实际上——同一家审计公司会审计一笔衍生品交易的两家对手方,并对同一份合约出具不同的估值意见。查理在所罗门兄弟发现了一份衍生品合约上的一个错误。是多少来着,2000 万?

WARREN BUFFETTYeah. Well, and you would — you would actually — the same auditing firm would be auditing two different companies that are on the opposite side of a derivative transaction and attesting to different values to the same contract. And Charlie found one mistake at Salomon on a derivative contract. What was it, 20 million?

查理·芒格不。那是一份大合约,双方都在同一份合约上报告了大量利润,都得到了他们会计师的认可——

CHARLIE MUNGERNo. It was a big contract, and both sides reported a large profit, blessed by their accountants, on the same contract —

沃伦·巴菲特有点像我们和瑞士再保险的情况。

WARREN BUFFETTKind of like us and Swiss Re.

查理·芒格——仅仅因为把它拆分开了。一旦人们陷入竞争狂热,事情就会失控。

CHARLIE MUNGER— just for breaking it. Once people get in a competitive frenzy, things just go out of control.

沃伦·巴菲特我在 1991 年成为所罗门兄弟的临时董事长——临时 CEO。幸运的是,在我发现这件事之前,我已经向众议院和参议院委员会作了证。而且,顺便说一句,总的来说,所罗门兄弟想采用保守的会计方法。我想这么说还算公平。很多情况下也确实如此。但有一天他们确实来找我,说:“沃伦,你可能应该知道,我们有这么一项”——我记得大概是 1.8 亿左右这个数——资本基础大约是 40 亿,也许是——但 1.8 亿。他们说,这是一个“填洞数字”,自从费罗合并到所罗门兄弟以来——我想是 1981 年——十年来,他们每天都在往里面填数。我记得,费罗或者其中一家用的是交易日系统,另一家用的是结算日系统。十年来,他们雇着安达信当会计师,付了大笔审计费,却始终没搞清楚怎么让账目平衡,所以每天就随便塞一个数字进去。他们整整填了十年,我自己也没办法不填。我是说,这——你几乎得从头再来。他们在别处是不是也这么干过一次?

WARREN BUFFETTI became the interim chairman of — interim CEO — of Salomon in 1991, and, fortunately, I testified to both the House and Senate committee before I found this out. And, generally speaking, incidentally, Salomon wanted to have conservative accounting. I think that would be a fair statement. And in many cases did. But they did come in to me one day and they said, "Warren, you probably should know that we have this item" — and I think it was around 180 million or something like that — with a capital base of 4 billion, maybe — but 180 million. And they said, this is a plug number, and we've been plugging it ever since Phibro merged with Salomon in 19 — I guess, '81. For ten years, this number moved around every day. And as I remember, Phibro or some — one of them was on a trade date system, and that was on a settlement date system. And in ten years, with Arthur Andersen as their accountant, paying a lot of money in auditing fees, they just never figured out how the hell to get the thing to balance, so they just stuck a number in every day. And they literally plugged it for ten years, and I couldn't figure out how to unplug it myself. I mean, it was — you almost had to start over. Didn't they do that one time out there?

查理·芒格我们也干过,沃伦。

CHARLIE MUNGERWe did that, Warren.

沃伦·巴菲特对。(笑)

WARREN BUFFETTRight. (Laughs)

查理·芒格我们换储蓄贷款协会的会计系统时,发现了一个差额,所有会计师都修不好。我们就干脆让它自然消耗掉。

CHARLIE MUNGERWe had a discrepancy when we changed accounting systems in our savings and loan, and none of the accountants could fix it. So we just let it run out.

沃伦·巴菲特对,我们让那个账户——

WARREN BUFFETTYeah, we let the account —

查理·芒格我们就让那个账户慢慢清零,然后——

CHARLIE MUNGERWe just let the account run out, and then —

沃伦·巴菲特想着从头再来。

WARREN BUFFETTFigured we'd start over again.

查理·芒格从头开始,对。

CHARLIE MUNGERWe started over, right.

沃伦·巴菲特会计并不像人们可能希望你相信的那样是一门精确科学——

WARREN BUFFETTAccounting is not quite the science that people might want you to —

查理·芒格在会计里,你可以做像意大利人处理邮件问题那样的事。你知道,邮件堆积起来,惹恼了邮政员工。他们就扔掉几车皮——(笑声)——之后一切就顺畅了。

CHARLIE MUNGERIn accounting, you can do things like they do in Italy when they have trouble with the mail. You know, it piles up and irritates the postal employees. They just throw away a few carloads — (laughter) — everything flows smoothly thereafter.

沃伦·巴菲特各位,你们又在点名了。(笑)那发生在某个未指名的国际国家。(笑声)

WARREN BUFFETTYou're naming names again, folks. (Laughs) That happened in some unnamed international country. (Laughter)

查理·芒格对,意大利。(笑声)

CHARLIE MUNGERYeah, Italy. (Laughter)

伯克希尔会投资撒哈拉以南非洲吗?

Would Berkshire invest in sub-Saharan Africa?

沃伦·巴菲特好,第 4 区。

WARREN BUFFETTOK. Section 4.

现场股东下午好。我叫杰里·卢卡斯(音),来自特拉华州纽瓦克。您之前回答了关于新兴市场的问题。我有个类似的问题。如果您在撒哈拉以南非洲(南非以外)发现了一家吸引您的企业,现在的条件是否适合做这个投资?

AUDIENCE MEMBERGood afternoon. My name is Jerry Lucas (PH) from Newark, Delaware. You answered the question earlier about emerging markets. I just have a similar question. If you found the business that attracted you in sub-Saharan Africa, outside of South Africa, are the conditions right today to make that investment?

沃伦·巴菲特嗯,我自己可能知之不多,但我认为——而且我不会排除——如果它足够有吸引力,并且我认为我理解了业务的性质,我可能会从其他人那里征求一些建议。我最终可能不会去做,但我不会完全排除。

WARREN BUFFETTWell, I might not know enough to do it myself, but I think — and I wouldn't rule — if it was attractive enough and I thought I understood the nature of the business, I would probably get some advice from some other people. And I might not end up doing it, but I wouldn't totally preclude it.

查理·芒格我见过有人这么干。密歇根大学在伦敦雇了一位投资经理,专门投资撒哈拉以南非洲。我当时想:“天哪,他们怎么干这个?”他们做的事是,那些小银行在非洲的粉单市场交易,当地人最想要的不是把钱压在枕头底下,所以他们就把非洲那些小银行全买了,赚了一大笔钱。所以,如果你知道自己在做什么,去那些看起来不太可能的地方投资是有可能的。但要我说,我们不太擅长这个。

CHARLIE MUNGERI saw that done. The University of Michigan hired an investment manager in London who specialized in sub-Saharan Africa. And I thought, "My God, how are they doing this?" What they did is the little banks would trade in the pink sheets in Africa, and the first thing people would want was not to have the money under their pillow, and they just bought all the little banks in Africa, and they made a lot of money. So it is possible, if you know what you're doing, to go into very unlikely places. I would say we're not very good at it.

沃伦·巴菲特不,那不是我们的专长,但确实做得到。要是我们穷到那份上,说不定还会琢磨这事儿,对吧,查理?

WARREN BUFFETTNo, that isn't our specialty, but it can be done. And if we were poor enough, we might even be thinking about doing it, right, Charlie?

查理·芒格我不这么想。

CHARLIE MUNGERI don't think so.

沃伦·巴菲特好吧。(笑声)明年我们得准备一下这个。(笑声)

WARREN BUFFETTOK. (Laughter) Next year we'll prepare for this. (Laughter)

和成年子女一起过一遍你的遗嘱

Read over your will with your adult children

沃伦·巴菲特好。5 号站。

WARREN BUFFETTOK. Station 5.

现场股东大家好。我是马文·布拉姆,来自德克萨斯州沃斯堡,那里有你们四家公司。

AUDIENCE MEMBERHello. I'm Marvin Blum from Fort Worth, Texas, the home to four of your companies.

沃伦·巴菲特没错。我们热爱沃斯堡。

WARREN BUFFETTAbsolutely. We love Fort Worth.

现场股东谢谢。我们也爱你,以及你在我们社区的参与。我是一名遗产规划律师,有意思的是,今天快结束的时候想到,婴儿潮一代即将带来史上最大规模的财富转移。我可以设计出免除遗产税、把大笔财富传给下一代的方案,但很多客户来找我,说他们想要像沃伦·巴菲特那样的计划:留给孩子足够的钱,让他们能做任何事,但又不能多到让他们无所事事。现在他们问我,我反过来问你,那个数额是多少,你怎么才能不毁掉自己的孩子?

AUDIENCE MEMBERThank you. We love you, too, and your presence in our community. I'm an estate planning lawyer, and it's interesting as we wrap up today to ponder that the Baby Boomer generation is about to pass along the greatest transfer of wealth in history. I can design plans that eliminate estate tax and pass down great amounts of wealth to the next generation, but many of my clients come to me and say they want a plan like Warren Buffett's, leaving their kids enough so they can do anything, but not so much that they can do nothing. Now they ask me, and I'm asking you, how much is that, and how do you keep from ruining your kids?

沃伦·巴菲特嗯,是这样。(掌声)在我看来,孩子更多的是被父母的行为毁掉的,而不是被遗产数额毁掉的。(掌声)你的孩子通过你来认识世界,更多的是通过你的行为,而不是你的言语。要知道,从他们出生的那一刻起就是这样。你是他们天然的老师,而这又是一份极其重要、十分严肃的职责。我不认为——实际上我根本不认为——富人留给孩子多少钱,会对孩子将来的样子起什么决定性作用,一点都没有。但我认为家里的氛围,他们看在眼里的一切,以及父母自己的行为方式,这些都重要得不得了。我想说的是:这些年来我自己也稍微放宽了一些。每次我重写遗嘱,我的孩子们都很高兴,因为他们知道反正我不会往下调金额。(笑声)我还做另一件事——我发现——我觉得是明摆着的事,但让我很是惊讶的是,有多少人不去做。我认为,你的孩子总有一天会读到遗嘱——前提是你是个有钱人——你的孩子总有一天会读到遗嘱。让他们在你死后才第一次看到遗嘱,这太荒唐了。我的意思是,到了那个时候你根本没法回答问题,除非灵应盘真能显灵或者那一类的东西。所以,如果他们对如何执行你的意愿有疑问,或者不理解你为什么这样安排、那样安排,何必让他们在你死后没完没了地琢磨呢?拿我自己来说,我总是让我的孩子——我大概每隔五六年重写一次遗嘱——我让他们把遗嘱读一遍。他们是遗嘱的执行人。他们应当清楚如何履行遗嘱里写明的义务,同时——如果他们觉得遗嘱里有任何不公平的地方,他们应当在我签字之前说出来,我们一起好好讨论,看看是他们说得对,还是我说得对,或者折中一下。所以我确实认为,在富裕家庭里,孩子到了某个年纪之后,这件事非常非常重要。我是说,我不建议让你 14 岁的孩子参与这种事,但当他们——你知道,肯定到了三十五岁上下时——我觉得他们就应该参与到遗嘱相关的事情里来。而且我确实认为,如果你变得非常富有,那种想传下去、建立某种王朝的念头,我自己确实觉得是有点不太合情理。那些钱的用处要大得多——你知道,最后那几亿、几十亿美元,给社会创造的效用要大得多,远远大于制造出这样一种局面:让你的孩子一辈子什么都不用做,只需要每年给信托负责人打个电话,告诉他自己想要多少钱。查理?

<<<END PAIR 14>>>

WARREN BUFFETTYeah. Well. (Applause) I think more kids are ruined by the behavior of their parents than by the amount of the inheritance. (Applause) Your children are learning about the world through you, and more through your actions than through your words, you know, from the moment they're born. You're their natural teacher, and, you know, it's a very important and serious job. And I don't think — I don't actually think — that the amount of money that a rich person leaves to their children is the determining factor, at all, in terms of how those children turn out. But I think that the atmosphere, and what they see about them, and how their parents behave, is enormously important. I would say this: I've loosened up a little bit as I go along. Every time I rewrite my will, my kids are happy because they know I'm not reducing the amount, anyway. (Laughter) And I do something else that — I find that — which I think is an obvious thing, but it's amazing to me how many don't do it. I think that your children are going to read the will someday — that's assuming you're a wealthy person — your children are going the read the will someday. It's crazy to have them read it after you're dead, for the first time. I mean, you're not in a position to answer questions then unless the Ouija board really works or something of the sort. So if they're going to have questions about how to carry out your wishes, or why you did this or that, you know, why leave them endlessly wondering after you die? So in my own case, I always have my children — I rewrite a will every five or six years or something like that — and I have them read it. They're the executors under it. They should understand how to carry out their obligations that are embodied in the will, and they should — also, if they feel there's anything unfair about it, they should express themselves before I sign that will, and we should talk it over, and we should figure out whether they're right or I'm right, or someplace in between. So I do think it's very important in wealthy families, once the kids are of a certain age. I mean, I don't advise doing this with your 14-year-old or something, but when they get — you know, certainly by the time they're in the mid-30s or thereabouts — I think they should be participants in the will. And I do think that if you get to be very wealthy that the idea of trying to pass on, create a dynasty of sorts, it just sort of runs against the grain, as far as I'm concerned. And the money has far more utility — you know, the last hundreds of millions or billions have far more utility to society than they would have to make — create a situation — where your kids don't have to do anything in life except call a trust officer once a year and tell them how much money they want. Charlie?

查理·芒格这个我不太想谈。

CHARLIE MUNGERI don't think I want to go into this one.

沃伦·巴菲特好吧。

WARREN BUFFETTOK.

查理·芒格而且我百分百确定,你要是打算不公平地对待孩子,是绝不会想跟他们讨论遗嘱的。

CHARLIE MUNGERAnd I'm absolutely sure you don't want to discuss your will with your children if you're going to treat them unequally.

沃伦·巴菲特是啊。

WARREN BUFFETTNo.

查理·芒格讨论这事就是颗毒药。

CHARLIE MUNGERThat is poison.

沃伦·巴菲特但有一个——你面临的难题之一是——我是说,恰恰是这种情况才需要拿出来讨论:很可能某个孩子对某一类资产的兴趣远大于其他孩子,或者诸如此类的情况。而你需要确保你所定义的“公平”,在处理不同类型资产的时候,能跟孩子们的理解合上拍,起码也得让他们明白,这样他们就不会觉得,你可能给了这个孩子一个农场、给了另一个孩子一栋房子之类的事,结果是不公平的,而你自己却认为那很公平。查理,你有什么要补充的吗?

WARREN BUFFETTBut there — one of the problems you have — I mean, and what you want to discuss just for that very situation is there may be circumstances where one child will have much more of an interest in one type of asset than others, or something of the sort. And you want to make sure that your definition of equality, in terms of handling different kinds of assets, meshes, or at least is understood, by the children so that they don't think the fact that you may gave one a farm and another a house or something of the sort resulted in inequality when you thought it was equality. Charlie, you got anything?

查理·芒格没有。我——

CHARLIE MUNGERNo. I'm —

沃伦·巴菲特他对这个话题躲着走。

WARREN BUFFETTHe's staying away from this one.

6 号站无人提问——巴菲特很开心

No question from station 6 — Buffett's happy

沃伦·巴菲特好。6 号站。

WARREN BUFFETTOK. Station 6.

现场股东没问题。

AUDIENCE MEMBERNo question.

沃伦·巴菲特没问题。我喜欢 6 号站。(笑声)

WARREN BUFFETTNo questions. I like station six. (Laughter)

别指望我们会……

Don't hold your breath until …

沃伦·巴菲特7 号站。

WARREN BUFFETTStation 7.

现场股东巴菲特先生、芒格先生,感谢你们为我们所做的一切,包括给我们的建议,同时作为一名个人投资者,我也感谢你们为我所做的一切。我有一个问题。您长期以来一直反对拆股,但从伯克希尔 A 股的角度想一想,如果有朝一日——如果不拆的话——它能涨到 100 万美元一股,董事会是否在考虑怎么应对这一情况,比如在吸引新股东、股权结构等方面?

AUDIENCE MEMBERMr. Buffett, Mr. Munger, thanks for everything that you do for us, including advice that you give us, and also for — as an individual investor — for the things that you've done for me. I have a question. You've long been against stock splits, but as you think about the Berkshire A share and one day can — if you don't split it — it can get to a million dollars, is the board thinking about how to deal with that, in terms of getting new stock owners, the ownership structure, and so on?

沃伦·巴菲特嗯,我——我们其实——我觉得目前的安排已经相当不错了。最初是因为有些人打算通过自己创设拆细股票来从我们的股东身上大赚一笔,所以我们创设了 B 股。后来收购伯灵顿北方圣达菲铁路(BNSF)的时候,我们希望确保那些想通过免税换股获得股票,或是想买股票的人,不会仅仅因为他们持有的 BNSF 数量很少,并且我们的 B 股对他们来说太贵了,就无法参与交易。所以,我认为现在有了一种股价在 100 美元左右的股票,人们可以拆分——持有 A 股的人随时可以把自己的股票拆成 B 股。而且我们一直承诺,绝不会出现这种情况,但万一有公司并购之类的事,我们也会——A 股和 B 股将得到同等对待。所以,我真看不出有什么理由要改变现状。查理?

WARREN BUFFETTWell, I — we actually — I think we've got a pretty good arrangement now. It evolved, originally, through some people that were going to try and make a lot of money off of our shareholders by creating their own split shares, so we created the B shares. And then when the BNSF acquisition came along, we wanted to be sure that people that wanted to have a stock-free exchange, or that wanted to get shares, would not prohibit it simply because they had a small amount of BNSF, and, therefore, our B shares were too expensive. So I think now with one stock, you know, in the $100 range, people can split the — people that own the A stock can split their stock anytime they wish. And we've always pledged that there won't ever be this situation, but if there was some corporate transaction or anything like that, we will — the A and B will get treated identically. And so I really see no reason to change the present situation. Charlie?

查理·芒格你这辈子都别指望我们会改变。(笑声)

CHARLIE MUNGERI would not hold your breath until we change. (Laughter)

沃伦·巴菲特这句话可能适用于我们生活中几乎所有事情。

WARREN BUFFETTThat may apply to almost anything in our lives.