每日新闻集团2016年股东大会——查理·芒格问答

2016 · 会议 · 原文约 9966 词
译文与英文原文逐段对齐可在本页展开英文,也可打开发布者原址核对上下文。
打开来源正文

查理讨论《每日邮报》的业务:

我们原本有家具备垄断特征的报纸,跟许多报纸一样,它是个不错的生意——需要一些管理,但基本稳赚不赔。后来世界变了,我们和其他报纸都一样。现在税前一年也就剩下 100 万美元。换句话说,它会不会继续走下坡路或维持现状,我不知道。但如果你持有这只股票是盼着那份报纸恢复往日的辉煌,我怀疑你的算盘打错了。我们当时和其他报纸处境相同,都在逐渐衰落走向消亡,好在我们从止赎公告业务中大赚了一笔。我们占据了超过 80% 的止赎公告市场份额,那感觉就像瘟疫年里的殡仪馆。在其他所有人痛不欲生的时候,这给我们带来了巨大的繁荣。这给了我们一大笔钱,我们又在恐慌时期用这笔钱低价买入证券。

Charlie Discussing Daily Journal’s Business: So we had this newspaper which formally had monopolistic qualities, and like many newspapers, it was a fine business. It required some management, but it was fool proof. And of course the world changed for us, as for other newspapers. A million a year pretaxes is what we have left. In other words, whether we’ll keep going down or hold there I don’t know. But if you’re holding this stock because you want that newspaper to come back to its former glory, I’ve suspect you’ve developed some sort of different rational. What we did as we were in the same position as other newspapers were in where they were shrinking towards oblivion, was we made a lot of money out of the foreclosure boom. We had more than 80% of the foreclosure notice business, and it was like being an undertaker in a plague year. It provided huge prosperity for us, coming at a time when everyone else was in total agony. Well that gave us a lot of money and we used that money to buy securities at low prices during the panic.

借助实体报纸业务衰退引发的奇特反应,我们进入了软件业务。这真是个缓慢、昂贵又麻烦的领域。如今,我们在软件上投入的资金几乎都已经计提了减值,幸好我们有足够的应税收入来消化这些损失。现在的情况是,我们的软件收入已经超过了印刷媒体收入。这块业务好多了。当然,从报告盈利来看它表现并不更出色,但在销售领域,我们一直在越做越好,因为我们的产品——我们真诚地相信——比主要竞争对手的产品好得多。这些(出版物相关的)领域对软件的需求永无止境——地方检察官办公室、收养机构、法院等等。你几乎想象不出还有比这更确定能持续繁荣、不断需要更优质软件系统的市场了。与一大堆公共机构及其顾问、官僚打交道简直是一种折磨。这种折磨如此之深,以至于许多大型软件公司都不敢涉足。如果你是微软,你习惯了赚轻松钱,而这看起来纯粹是受罪。真正的巨头发现我们在软件市场的这块利基是如此彻底的折磨,以至于他们往往敬而远之。而且我相信我们的产品很可能比主要对手的要好。当然,我们的竞争对手占据的市场份额要大得多。

你们现在拥有的是一个软件业务的风险投资运作,附带(尾巴尖上)一点报纸业务的残余。如果你喜欢高估值的风险投资,这股票可能还算合理。但对于你们这些老派的 本杰明·格雷厄姆 追随者来说,你们是踏入了全新的领域。我不是说这行不通,但如果真行得通,你们其实不配得到这份回报。

Aided by that peculiar response to the deterioration of our newspaper business we have entered the software business. And that has been a slow expensive troublesome thing. Now we have written off practically everything we spent on it. And we had plenty of taxable income to do that with. What’s happened now is that we now have more software revenues than we have print revenues. And that business is way better. Now it’s not doing better in terms of reported earnings, but on the sales field, we’re just keep doing better and better and better because our product, we honestly believe, is way better than our main competitors. And there’s a endless market for software in these (publications). District Attorneys, Adoption Agencies, Courts, etc. You could hardly imagine anything more sure to keep flourishing and to keep needing more and better software systems. Now it’s agony to do business with a whole bunch of public bodies and their consultants and their bureaucracies and so on. And it’s such agony that a lot of big companies that are in software don’t come near it. If you’re Microsoft, you’re use to easy money. And this just looks like agony. The really big boys find our niche in the software market such absolute agony that they tend to stay out of it. And I think our products are probably better than those of our main opposition. But of course our opposition has way more of the market. What you people have now is a sort of venture capital operation in the software business with the (tag-end) remnants of a newspaper attached. And the stock may be reasonable if you like highly valued venture capital investments, but for you old time Ben Graham groupies, you’re in a new territory. I’m not saying it won’t work, but if it works, you don’t really deserve it.

查理开始回答提问:

问:您能否告诉我们一两个让您兴奋的日报科技公司的机遇?另外,接下来一年里,一两个主要的障碍或威胁是什么?

答:最让我兴奋的机遇,是日报科技公司拿下了洛杉矶法院的合同。这是全球最大的法院系统之一,而在我看来,这是一个关键里程碑。你们可以停下来想一想。如果我们在加州大获成功,全面铺开,很可能会扩展到其他地区。我们收购这家不起眼的小软件公司时……结果发现,他们在为所有需要服务的客户提供这些服务方面确实非常出色。我们跨入了一个新业务。这个新业务很有意思,因为这是一个很大的市场。很大的市场。我认为,一旦你站稳脚跟,这会是一个黏性极强的业务。我们在经历这一切痛苦的时候,就意识到了这一点。至少,我们在承受痛苦的同时,也在努力进入一个难以被撼动的地位。

主要的威胁或障碍是,我们希望成为这个新细分市场里最重要的玩家——这是一个非常非常大的细分市场。我们当然对此很担忧。我不认为这场战役已经赢了。我觉得进展不错,但还没赢。事实上,我甚至想说进展非常顺利,但还没赢。

问:在投资中,您谈到要待在能力圈内。几年前,沃伦·巴菲特决定买入 IBM。他至今仍非常乐观。但有些人说他走出了能力圈。您怎么评价这笔投资,您怎么看它的未来?

答:嗯,IBM 跟我们很像,他们过去有一项非常庞大、黏性极强的传统业务。当然,世界变了,新世界里很多蒸蒸日上的领域,他们并不是领导者。新兴的是甲骨文、微软和其他曾经没那么大的公司。当然,他们在个人电脑领域做得也不好,尽管他们起步很早。

IBM 的一个处境和我们很像:他们有一项老业务,现金还在源源不断地流入,但他们想要一个能大获成功的新产品。现在,他们押注的新产品是……我管它叫“自动化检查清单”。自动化检查清单是个很好的主意,尤其在医疗等领域可能特别有用。但这会是一种能取代 IBM 昔日辉煌的超级大市场吗?我觉得答案还未揭晓。我实际上没有看法。换句话说,我既不是信徒,也不是怀疑者,我觉得这是个谜。在我看来,这件事可能成,也可能不成。我确实认为 IBM 的老业务黏性很强,会缓慢衰落。

这不是十拿九稳的事。事实是,以伯克希尔如今的规模,我们必须下大赌注,并且长期持有,这是一场艰难的游戏。我们不能再做过去那种“瓮中捉鳖”式的赌注了。这笔投资就是其中之一。

所以……我的朋友,答案随风飘荡。它可能表现平庸,也可能大获成功,我就是不知道。

问:您会给您的孙辈什么建议?

答:嗯,说到孙辈,我连自己的子女都改变不了多少。我的情况让我想起克莱伦斯·丹诺说过的话。他读到一首伟大的诗,结尾是“我是命运的主宰,我是灵魂的船长”。克莱伦斯·丹诺说:“命运的主宰?见鬼,我连桨都划不动!”这就是我对改变子女的感受。至于孙辈嘛,谢天谢地,那是别人的问题。(哄堂大笑)我已经尽完义务了。

问:您有没有一个最喜欢的投资故事?

答:嗯,年轻时的投资故事……我讲一个以前从没讲过的故事。多年前,1962 年,我的朋友阿尔·马歇尔来找我说:“我想请你帮忙竞标一些石油权益。”这些权益是通过拍卖方式卖出的。我很快就意识到,在这个白痴文明的奇葩规则下,只有石油权益掮客才会来竞标这些石油权益——这帮人是一群邋遢、不守信用、吝啬透顶的混蛋。我意识到,他们谁也不会出个公平的价格。于是我说:“我们只要出价够高,就能拿到其中一些权益。在一个排除了所有人、只剩下那些鬼鬼祟祟、难缠、吝啬的混蛋的拍卖会上,你不可能不成功。”于是我们竞标了那些石油权益,用首付的方式融资。我们每人拿出 1000 美元。此后很多很多年,芒格家族每年拿到 10 万美元,持续了 50 年。超过 50 年后。这笔投资最初只有 1000 美元。

这个故事的问题在于,它只发生过一次。(笑声)大多数好的投资故事都是这样。你不会碰到很多次。不是每天都有这种机会。一生的诀窍在于,当你得到命运公平分配的那一、两个或三个机会时,你得把握住。这就是我年轻时的故事。

问:当前的能源环境与 80 年代初您经营西科金融时相比如何?这次有什么显著的相似或不同之处?

Charlie Begins Taking Questions: Question: Could you tell us one or two opportunities that you’re excited about for journal technologies? And also, in the next year, what are one or two hurdles or threats? Answer: The one that I’m most excited about, in Daily Journal technologies, was getting the contract from the Los Angeles courts. It’s one of the biggest court systems on earth and that was, as far as I was concerned, a crucial milestone. And you can stop and think about it. If we succeed in saturating California, with a huge success, it may well spread elsewhere. And we bought this little nothing of a software company…and it turns out that they’re really good at all this service to all of these clients that need to have the service. We’ve crossed over into a new business. And the new business is interesting because it’s a big market. It’s a big market. And I think if you ever get entrenched in it, it will be a very sticky business. Which has occurred to us as we suffered all of this agony. At least we were suffering agony in an attempt to get into a position from which we’d be hard to dislodge. And the main threat or hurdle is that we want to be the most important player in this new niche, which is a big, big, niche. And of course we’re concerned about that. I don’t regard that battle as won. I regard it as going well, but not won. In fact I’d even say going very well, but not won. Question: In investing, you talk about how you want to stay in your circle of competence. A few years ago, Warren Buffett decided to buy IBM. And he’s still very optimistic. But some people say that he went out of his circle of competence. What is your comment about this investment, and what do you think of its future? Answer: Well IBM was a lot like us, they had a traditional business that was very large and it was very sticky. And of course, the world changed, and a lot of what flourished in the new world, they were not the leader. Up came Oracle and Microsoft and all kinds of other people who were formerly not so large. And of course they didn’t do well in personal computers even though they well started it. IBM is a position that is lot like us where they have an old business from which cash continues to flow, but they want a new product that’s a hit. Now the product that they’ve chosen to back is this…I call it an “automated checklist”. Well an automated checklist is a very good idea and it may be particularly useful in things like medicine, but is it the kind of super market that may replace a lot of what made IBM great? And I would say the jury is out on that. I don’t really have an opinion. In other words, I’m neither a believer or a disbeliever, I regard it as a mystery. It could happen and it could not happen as far as I’m concerned. I do think that the old business of IBM is very sticky and will die slowly. It’s not a cinch. The truth of the matter is that at Berkshire’s size, where we have to make great big bets and hold them for long periods, that’s a tough game and we have to make bets that are not the kind of shooting fish in a barrel kind of bets that we use to make. And that’s one of them. So…the answer my friend is blowing in the wind. It may work in a mediocre way, it may work big, I just don’t know. Question: What advice do you give to your grandchildren? Answer: Well regarding the grandchildren, I was not able to change my children very much. My situation reminds me what Clarence Darrow said when he read the great poem that ended, “I am the master of my fate, I am the captain of my soul.” Clarence Darrow said, “Master of my fate? Hell, I don’t even pull an oar!” That’s the way I feel about changing the children. And regarding the grandchildren, thank God they’re somebody else’s problem. (Big laughter) I served my time. Question: Do you have a favorite investment story? Answer: Well, investment stories from my younger days…I’ll tell a story I’ve never told before. Years ago, 1962, my friend Al Marshall came to me and said, “I want your help in bidding for some oil royalties.” They were being put up by auction. I soon realized that under the peculiar rules of an idiot civilization, the only people who were going to bid for these oil royalties were oil royalty brokers who were scroungy, dishonorable, cheap bunch of bastards. I realized that none of them would ever bid a fair price. So I said, “We just need to bid high enough to get some of these royalties. You can’t possibly fail in an auction where they excluded everybody but kind of shady, difficult, cheap bastards.” So we bid for those oil royalties and we financed the thing with a down payment. We each put up a thousand dollars, and for many, many, years, the Mungers were getting $100,000 a year, 50 years later. More than 50 years later. Out of a thousand dollar investment. The problem with that story is that it only happened once. (Laughter) That’s true with most good investment stories. You don’t get very many. It isn’t like that kind of opportunity comes along every day. The trick in life is when you get the one, or two, or three that your fair allotment for a life is that you’ve got to do something about it. So that’s my story from my youthful days. Question: How is the current energy environment compared to the early 80’s when you were running Wesco are there any notable similarities or differences this time around?

答案:嗯,我们确实持有西科金融很长时间。控制西科金融的蓝筹印花,以及西科金融本身,这两家公司的有趣之处在于,它们最终都成为了人类历史上最成功的投资之一。这些结果之所以有趣,是因为仅仅靠五六笔交易就承担了所有重任。极为沉重的重任。现在,当你停下来仔细想想,这确实相当有趣。你试着去做无数笔小收购……那很难。但只需在很长一段时间内做几件事,让它们发展顺利,那些微不足道的小公司……它们本来都前景暗淡。印花票业务。储蓄和贷款协会。储蓄和贷款行业早已基本消失。然而,它们却发展得相当不错。这又再次证明了,只要在很长一段时间内做出几个正确的决定就行。

某位伟大的投资成功人士曾说过:“你是靠等待来赚钱的。” 这并不意味着坐等下一次萧条来临,你不能那样做,但在这些优秀投资记录中,相当程度的耐心是必需的。耐心之后,是时机到来时的极为激进行动。想象一下,就坐在那里,看着所有资金在止赎潮中滚滚涌来,然后在某一天将其全部部署出去。在那些股票的底部买入。那是运气。我们恰好抓住了底部,这是运气。但手头有现金而别人没有,并且在别人四散奔逃时愿意去部署,这不是运气。

问题:伯克希尔·哈撒韦还尝试/考虑过哪些其他商业模式,但最终没有实施?

答案:嗯,我们一直很乐观。我们想买的是当时便利可得、我们又能理解的最好的东西。在早期,我们以为自己在小证券投资方面有特殊优势,所以倾向于仔细研究浮存金业务。当然,如今我们拥有巨额浮存金,但这对我们已没多大用处。生活本就如此。早期,我们在那些浮存金业务上赚了太多钱,多到离谱。而现在,我们的浮存金业务没从浮存金上得到什么好处,这也不是什么悲剧。伯克希尔的大量现金并没有获得多少回报。在欧洲,利率是负的。在日本,利率也是负的。

问题:您如何看待软件业务与工业特许经营权相比的吸引力?

Answer: Well of course we owned Wesco for a long time. What’s interesting about both Blue Chimp Stamps, which controlled Wesco, and Wesco is that they eventually were some of the most successful investments in the history of mankind. What’s interest about those outcomes is that it was only 5 or 6 transactions that carried all the freight. Really heavy freight. Now that is really interesting when you stop and think about it. You try and do a zillion little acquisitions…it’s hard. But by just doing a few things over a long period of time and having them work out well, those little nothing companies… They were all doomed. The trading stamp business. The savings and loan association. The savings and loans are pretty long gone. And yet they worked out fairly well. There again, just a few good decisions over a long period of time. Some great investment success once said, “You make your money by the waiting.” Now that doesn’t mean sitting around for the next depression, you can’t do that, but a fair amount of patience is required in some of these good investment records. Patience followed by pretty aggressive conduct when the time comes. Imagine sitting there, were having all of this money rolling in with the foreclosure boom, and then deploying it in like one day. At the bottom tick for some of those stocks. Now that was luck. And it was luck that we had caught the bottom tick. It wasn’t luck that we had the money on hand when other people didn’t and were willing to deploy it when other people were running for cover. Question: What other business models did Berkshire Hathaway try/consider, but ultimately did not pursue? Answer: Well we were always optimistic. We wanted to buy the best thing that was conveniently available and that we could understand. In the early days, we thought we had a special advantage as investors in our little securities, so we tended to look carefully at float businesses. Nowadays of course, we’ve got enormous float and it hasn’t been that much use to us. Such is the nature of life. We made so much money on those float businesses that it was obscene in the early days. And it’s not a tragedy that now our float businesses don’t get much advantage about the float. Berkshire’s cash which is large is not getting much of a return. In Europe, the rates are negative. Japan the rates are negative. Question: What do you think about the attractiveness of the software business versus industrial franchises?

答:软件类企业,有些已成为全球最赚钱的生意之一,其他软件公司则在萎缩衰退。所以这和资本主义其他领域一样,有好有坏。我说过,我们正在做的这块业务,只要能成功,就会很牢固。

问:在期刊科技领域,其他竞争对手增长更快。为什么?而且它们的估值倍数似乎更高。你会考虑以高倍数卖掉每日期刊科技吗?

答:没人给过我们高倍数。这是软件业务里一个古怪的细分领域,现在要承受很多痛苦,回报却要很久以后才能看到。你不能拿普通生意的标准来评判它。这是风险投资,只不过恰好放在了一家上市公司里。如果风投能成,它可能慢慢长成一家相当庞大的企业。但当然,人人都在试图做成庞然大物,只有少数能成功。我们不像普通的软件公司。那些小公司不是伯克希尔·哈撒韦做的那种收购,它们不是已经成熟、稳操胜券、几乎万无一失的企业。我们要用风投的方式攻打软件市场这块古怪的阵地,就需要靠其他销售力量和服务运营等来获得动量。所以我们就把它们买下了。别拿普通公司收购的标准来评判这些,它们是风投的一部分。

问:如果让你为一家保险公司或银行设计 CEO 薪酬,你会怎么做?

答:伯克希尔和每日期刊都有自己的做法,我们不跟别人学。我们只是根据情况去做合理的事。

问:你对比亚迪未来 10 年有什么预期?

答:我们允许问任何问题,我想这算一个合理的问题。比亚迪有 22 万名员工,那是一家大公司。我们当初投它的时候,那也是风投。这家公司做出了令人惊叹的事。创建它的人是个农民的第 8 个儿子,他上了工程学院,拿了博士学位,起步时从中国银行借了 30 万美元,杀入当时完全被日本高科技企业垄断的手机小电池等领域。他从零起步,从那个市场抢走了大约三分之一的份额。他在日本打赢了知识产权官司,赢得了专利权。他是一个非常了不起的人,做了一件近乎疯狂的、野心勃勃的事。由此,他有了超过 22 万名员工,和一座巨大的锂电池工厂。上个月他在中国卖出了 1 万辆电动汽车,比特斯拉卖得还多。当然,几乎没人听说过比亚迪。

这是一家有趣的公司。伯克希尔不做这种风投事宜。我希望每日期刊能取得比亚迪一半的成功就好了。

比亚迪蓄意站好了位置,要从全球电气化趋势中受益。北京街头有人因空气污染而丧命,这对比亚迪非常有利。北京必须转向电动汽车。比亚迪在高效制造方面领先。

它们位置很好。那是一笔非常有趣的风投。现在,这是偶然吗?有点。伯克希尔偏离了标准做法,做了那笔投资。我只能说,但愿我们的前景能和比亚迪一样好。顺便说一句,也许确实有那么好,但最好不要这么赌。

问:当你估值一家公司时,应该用哪个折现率?沃伦·巴菲特用无风险利率,有时做些调整。我读到过你用的是次优投资的机会成本法。哪个是对的?

答:两者都对。显然,你从政府债券上获得的收益率是相关的,它会影响其他资产的价值(在整体环境下)。而你的机会成本显然应该主导你自己的投资决策。如果你恰好有个有钱的叔叔,愿意以实际价值 10% 的价格把一家公司卖给你,你就不该再去想别的投资了。你的机会成本太大了,其他一切都得靠边站。大多数人没有对机会成本给予足够重视。

桥牌玩家懂机会成本。扑克玩家懂机会成本。

Answer: Software based businesses, some of them have become some of the most profitable businesses on earth. Other software companies are failing and shrinking. So it’s like the rest of capitalism. It has its good spots and its bad spots. And as I’ve said, the one we’re pursuing will be sticky if we succeed in it. Question: Other competing businesses in the journal tech space are growing faster. Why is that? And they seem to be selling for higher multiples. Would you ever consider selling Daily Journal Technologies at a high multiple? Answer: Well, nobody has offered us a high multiple. It’s a peculiar part of the software business involving a lot of agony now for a payoff way later. You can’t judge it as a normal business. It’s venture capital. It just happens to be located in a publicly traded company. If venture capital works, it could gradually evolve into a pretty huge business. But of course, everybody’s trying to evolve into a pretty huge business, and only a few succeed. But we’re not like a normal software business. And those little companies were not acquisitions like Berkshire Hathaway makes acquisitions, those were not established companies that were sure to succeed and relatively fool proof. If we were going to make our venture capital type assault on this kind of peculiar part of the software market, we needed momentum from other sales forces and service operations and so forth. So we just bought them. But don’t judge those things by the standards of normal corporate acquisitions. Those are part of venture capital. Question: If you were to design CEO compensation for an insurance company or bank, how would you do that? Answer: Well both Berkshire and the Daily Journal have our own way of doing things and we don’t follow anybody else’s. We just try to do whatever makes sense under the circumstances. Question: What’s your expectations about BYD for the next 10 years? Answer: Well, we allow questions on all subjects, and I suppose that one is a legitimate question. BYD has 220,000 employees. That is a big company. That too was venture capital when we went into it. That company has done amazing things. The man who created that company was like the eighth son of a peasant. He went to engineering school, got a PHD, and started off by borrowing $300,000 from the Bank of China. And going into the small batteries for cell phones and so forth which was totally dominated by high-tech Japanese firms. And he succeed in grabbing about a third of that market from a standing start of zero. And he won the intellectual property rights of the litigation. And that litigation happened in Japan. He was a very remarkable man doing an almost insanely ambitious thing. And out of that, he has 200 and some thousand employees and a huge lithium battery plant. Last month he sold 10,000 electric cars in China which is more than Tesla sold. And of course nobody’s hardly heard of BYD. It’s an interesting company. Berkshire doesn’t do this kind of venture Capital stuff. And I hope the Daily Journal will work out half as well as I expect BYD to work out. BYD is in a position, on purpose, to benefit from this electrification trend in the world. It’s been very helpful to them that people are dying on the streets of Beijing because they can’t breathe the air. They haveto go to electric cars in Beijing. And BYD is ahead in terms of efficient manufacturing. They’re very well located. That’s a very interesting venture capital investment. Now was it an accident? Sort of. Berkshire departed from its standard methods and did that one. I would say that I only wish our prospects were as good as BYD’s. And by the way, they might be, but it’s not the way to bet. Question: When you value a company, what discount rate should we use? Warren Buffett has used a risk free rate and sometimes makes some adjustments. And I’ve read that you use an opportunity cost approach of your next best investment. Which one of these are correct? Answer: Well, they’re both correct. Obviously it’s relevant what the return you get on a government bonds is. That affects the value of other assets (in the general climate). And obviously your opportunity cost should govern your own investment decision making. If you happen to have rich Uncle who will sell you a business for 10% of what it is worth, you don’t want to think about some other investment. Your opportunity cost is so great that you forget about everything else. And most people don’t pay enough attention to opportunity costs. Bridge players know about opportunity costs. Poker players know about opportunity costs.

提问:当你用贴现率计算估值时,是不是说在两个利率之间……

回答:我们不是那样用数字公式的。我们会考虑很多因素。这是多因素的事情,各个因素之间还要权衡取舍,就跟打桥牌一样。你得同时思考很多不同的事情。从来不会有哪个公式,你只要走一遍数字流程就能变富。要是真有这种事,每个代数拿 A 的数学书呆子早就发财了。(笑声)世界不是这样运行的。

你必须能自在地同时思考很多不同的事情,而且要正确地思考很多不同的事情。没有哪个公式能帮你……所有这些因素都是相关的。机会成本当然至关重要。无风险利率当然也是其中一个因素,用来判断某只普通股有多吸引人。

提问:对不同企业,比如 IBM 或可口可乐,你会用同一个贴现率吗?

回答:不,当然不会。不同企业要区别对待。它们都是根据价值来评估的,你会在它们之间互相权衡。但好企业我们当然愿意比烂企业出更高的价。

我们现在真的不想要任何烂企业了。我们以前靠收购烂企业再从中榨出钱来赚钱。但你要是已经有钱了,这是一种痛苦又艰难的赚钱方式。(笑声)我们现在不怎么干这种事了。有时候是误打误撞碰上的,因为旗下有企业突然变糟了……我们会尽力处理那些企业,但不会再去找新的烂企业。

提问:我想问一个心智模型的问题。你说你用的是那些快速直击核心的算法,你是在长期经历了一整套心智模型清单之后,才达到那种流畅程度的吗?还是说,比如你知道自己面对的是社交场合,所以心理学清单可能更适用,就这么简单?

回答:嗯,如果你谈论的是多重模型,那就意味着你在思考很多不同的模型。这就是现实世界的本质,尤其对于那些投资于各种人类活动的投资者来说,而且没办法让这件事变得轻松。

你看,你们都是干这行的,你们觉得容易吗?(笑声)谁要是觉得容易,那他就错了。你活在幻觉里。这不简单。你偶尔会碰到一个简单的。但不会很多。大多数时候都很难。

现在有多少人觉得做这些投资决策很难?(大多数人都举手了)对吧对吧,这是一群聪明人。(笑声)我们就是把他们集合起来了。

提问:你说过要努力减少标准误差,做法是不参与拍卖过程。那在日常习惯或生活习惯上,你做了哪些大多数人不做的事,来减少标准误差?

回答:嗯,沃伦和我做了两件事,里克·格林也做了。第一是我们花大量时间思考。我们的日程安排没那么满。我们一直……我们看起来更像学者,而不是商人。所以我们的方法就是在一生中筛选出少数机会,然后抓住其中几个。我们不介意长时间无所事事。

沃伦完全一样。沃伦坐在一个帝国之上,有时你看他的日程表,上面竟然写着“理发”!(笑声)“哦,今天要理发。”这就是创造出史上最成功商业记录之一的原因。他有大量时间思考。

这让我想到多任务处理这个话题。你们所有人都很擅长多任务处理,如果你是一家医院的主管护士那没问题,但作为投资者,我觉得你走错了路。多任务处理不会给你带来人类所能达到的最高质量的思考。同时抛接两三个球,别人按他们的时间表来找你,而不是按你的时间表,这可不是理想的思考环境。

但我确实认为,不断追求智慧,不断培养面对机会时正确的性情反应,这些东西永远不会过时。你也可以把它用在个人生活中。你们大多数人不会得到五次机会去娶某个了不起的人。见鬼,你们大多数人连一次机会都得不到。(笑声)你们只能凑合着接受一个普通的结果。

Question: When you arrive at the valuation number using the discount rate, does that mean that between the two rates… Answer: We don’t use numeric formulas that way. We take into account a whole lot of factors. It’s a multifactor thing and there’s a trade-off between factors, and it’s just like a bridge hand. You have to think of a lot of different things at once. There’s never going to be a formula that will make you rich just by going through some numerical process. If that were true, every mathematical nerd that gets A’s in algebra would be rich. (laughter) That’s not the way it works. You’ve got to be comfortable thinking about a lot of different things at once, and correctly thinking about a lot of different things at once. You don’t have a formula that will help you… and all that stuff is relevant. Opportunity cost of course is crucial. And of course the risk free rate is part of a factor that determines how attractive some common stock is. Question: Do you use the same discount rate for different businesses. For example, an IBM or a Coca-Cola? The answer is, no, of course not. Different businesses get different treatments. They all are viewed in terms of value and you weigh one against another. But of course we’ll pay more for a good business than a lousy one. We don’t really want any lousy businesses anymore. We use to make money by (buying) lousy businesses and kind of wringing money out of them. That is a painful difficult way to make money if you’re already rich. (laughter) We don’t do much of it any more. Sometimes we do it by accident because one of our businesses turns (on us)… and we deal with those businesses the best we can, but we’re not looking for new ones. Question: I have a mental models question for you. You talk about these quick, cut to the chase, algorithms that you use, do you arrive at that fluency only after having gone through your entire mental model checklist over a long period of time? Or is it simply a matter of, for example, knowing you’re looking at a social situation and so the psychology checklist might be appropriate. Answer: Well, if you’re talking about multiple models, that means you’re thinking about many different models. That’s the nature of reality particularly if your an investor with a wide variety of human activities, and there’s no way to make that easy. Look, you all are in the business, do you find it easy? (laughter) Anybody who finds it easy is wrong. You’re living in a delusion. It’s not easy. You occasionally will get an easy one. But not very many. Mostly it’s hard. How many people find it hard to make those investments right now? (Most people raise their hands) Yeah, yeah, it’s an intelligent group of people. (laughter) We collect them. Question: You talk about making an effort to reduce standard errors and doing so by not taking part in auction processes. In terms of your daily habits or life habits, what you do that most people don’t, to reduce standard errors. Answer: Well, there are two things Warren and I have done, and Rick Guerin has done too. One is that we spend a lot of time thinking. Our schedules are not that crowded. And we’re constantly…We look like academics more than we do like businessmen. So our system has been to sift life for a few opportunities and seize a few of them. And we don’t mind long periods in which nothing happens. And Warren is exactly the same way. Warren’s sitting on top of an empire, and you go to his schedule sometimes and there’s a haircut! (laughter) “Oh, there’s a haircut today.” That’s what created one of the most successful business records in history. He has a lot of time to think. And that brings me to the subject of multi-tasking. All of you people have got very good at multi-tasking, and that would be fine if you were the chief nurse in a hospital, but as an investor, I think you’re on the wrong road. Multi-tasking will not give you the highest quality of thought that man is capable of doing. Juggling two or three balls at once where people come at you on their schedule, not yours, is not an ideal thinking environment. But I do think that the constant search for wisdom, and the constant search for the right kind of temperamental reaction towards opportunity, I think that will never be obsolete. And you can apply that to your personal life too. Most of you are not going to get five opportunities to marry some wonderful person. Heck, most of you aren’t going to get one. (laughter) You’re just going to have to make do with an ordinary result.

问答

提问: 关于《每日新闻》购买富国银行股票的问题。

富国银行是一家杠杆机构,您在银行倒闭的时候买入了它。您当时是如何做出这个决策的?

回答: 嗯,这是个好问题。我带你回到更早之前的一个例子。当伯克希尔买入富国银行时,全球正处于银行恐慌中,局面崩盘,而这次危机的根源又是房地产贷款。富国银行在房地产贷款方面规模巨大……但答案是,我们知道富国银行的信贷员并非普通的银行信贷员。他们中的很多人出身于服装区,对人性抱持着一种愤世嫉俗的看法。他们足够谨慎。在需要强力介入时,他们也会这么做,因为他们知道这才是经营服装贷款业务的正确方式。他们就是更优秀。所以我们知道,他们不会像所有人以为的那样,在那个庞大的房地产投资组合上亏掉那么多钱。因为他们选得更准,管理得更好,等等等等。因此,我们基于普遍的思考和数据的收集,拥有信息优势……我们意识到他们拥有这种特殊能力。这给了我们巨大的优势,所以我们大举买入。这是第一个例子。

再说第二个:《每日新闻》公司。当《每日新闻》买入富国银行股票时,世界同样处于崩溃之中。但同样,我们知道富国银行的银行家们比普通银行家更理性。这是一种不同类型的优越性和理性。它不像处理房地产开发商时那样,依靠对庞大房地产投资组合的精明手段。但这仍然是一种更精明的经营银行之道。

我认为,任何对管理层究竟有多精明没有感觉的人,都不应该买入一家银行股票。银行是一个很容易自欺欺人、报告巨额数字但实际并未赚到的领域。对投资者来说,这是一个非常危险的地方。如果没有对银行业的深刻洞察,你应该(避开它)。

提问: 两个强大的心智模型是专业化的概念和多学科的方法。您对如何将这两者结合起来有什么建议吗?

回答: 说赞成综合,就像说你赞成现实一样。综合就是现实,因为我们生活在一个充满多种因素和模型的世界里。当然,当两个因素交织在一起时,你必须通过综合来理解局面。所以你当然希望擅长综合。说起来容易,但世界的奖励机制并不为此买单。它奖励的是极度专业化。顺便说一句,对大多数人来说,极度专业化是成功的途径。大多数人当一个足病医生,要比试图对各个学科都略知一二好得多。我可不想找一个想当诗人的足病医生。我想要的是一个真正了解脚的人。世界其他地方也是如此。所以,这种擅长跨学科综合的模式对某些人非常有帮助,但它不是对大多数人正确的职业建议。对大多数人来说,正确的职业建议是找到一个聪明的专长领域,并变得非常、非常擅长。但问题在于,如果你只做这一件事,在其他所有地方你都会犯可怕的错误。

所以,综合应该是你应对世界的第二套攻击方式。它实际上是防御性的。没有综合能力,你会在生活中所有不属于“足病学”的领域里被打个措手不及。

提问: 您对一个人提高自身理性有什么建议?

回答: 嗯,从年轻时就开始努力,一直坚持到像我这么老。这是个非常好的主意,而且很有趣。特别是当你擅长它的时候。我几乎想不出什么比这更有趣的事了。

你不必是日本天皇也能从理性中获得乐趣。如果你能避免大量无望的混乱,并帮助别人避免他们的许多混乱,你就能成为一个非常有建设性的公民。只要你总是理性的。

理性意味着你要避开某些事情,就像“我不想去会死的地方。”我不想去标准结果很糟糕的地方。哪里标准结果很糟糕?试试愤怒。试试怨恨。试试嫉妒。羡慕。所有这些都是一张通往地狱的单程票。然而有些人却沉溺其中。当然,这对他们和周围的人来说完全是一场灾难。

另一个非常糟糕的是自怜。如果你快要死于癌症,不要为自己感到难过。抬头挺胸,撑过去。自怜不会改善任何事情,包括(癌症)。自怜就是……算了吧。把它从你的技能清单里剔除。

提问: 有些人觉得婚姻的投资回报率不值。您对婚姻这项投资如何估值?

回答: 嗯,我认为每个人可以有不同的生活方式,但我认为所有证据都表明,对大多数人来说,婚姻是最实用的最佳选择。统计数据也显示了这一点。他们活得更久。当你从生理学等方面衡量幸福感时也是如此。考虑到这个世界有多艰难,对大多数人来说,这是你最好的机会。当然,它应该被珍视。

这也是我喜欢亚洲文化的一点。儒家思想认为家庭非常重要。这是一个非常合理的想法。如果我们失去了家庭价值观,我们将会拥有一个糟糕透顶的文明。

提问: 迟到的 29 岁生日快乐。

回答: 是的。非常迟。

提问: 为什么在犹他州购买房地产,而不是将资金投入到科技业务中?

回答: 我们认为我们会在犹他州洛根市长期待下去。我们那里有一群非常快乐的员工。他们喜欢他们的工作,喜欢他们的社区,喜欢这里的一切。这是一项业务运营的一部分。我们有客户来那里,那栋建筑非常气派。我从来没见过,但有一条河从旁边流过。我们当然很高兴拥有它。我们拥有这块地产。我们买得便宜,建得便宜,是一块不错的资产。它周边的社区也如我们预期的那样,稳步升级和高档化。拥有一些地产没什么不好。我们的成功之道不是去做地产运营商。但我们并不介意拥有地产,它是业务的一部分。而且,这能让生活简单化。

提问: 您认为一个连新泽西赌场都经营不赚钱的人,有资格当美国总统吗?

回答: 嗯,他确实赚了不少时间的钱。我的态度是,任何以经营赌场为生的人,在道德上没有资格担任美国总统。我认为这是一种非常肮脏的赚钱方式。

Question: Question regarding Daily Journal and its purchase of Wells Fargo stock. Wells Fargo was a levered institution and you bought it at a time when banks were failing. How did you arrive at that decision? Answer: Well that’s a good question. I’ll take you back to one time before. When Berkshire bought Wells Fargo, the world was coming unglued in banking panic, and again real estate lending had been the source of it. And Wells Fargo had been huge in real estate lending… But the answer was, we knew that the lending officers at Wells Fargo were not normal bank lending officers. They had come up, a lot of them, from the garment district, and they had this cynical view of human life. They were appropriate careful. And when they needed to intervene strongly they did so because they learned that was the right way to run a garment lending business. And they were just better. And so we knew they weren’t going to lose as much money as everybody thought they were with that big real estate portfolio. Because they had chosen it better and they had managed it better, etc. etc. So we had an information advantage just based on general thinking and collecting data…We were aware that they had that special capacity. Well that gave us a big advantage so we bought heavily. That was one. Now number two; the Daily Journal Company. When the world was coming unglued when the Daily Journal bought Wells Fargo stock. But we again, we knew that the bankers at Wells Fargo were more rational than ordinary bankers. It was a different kind of superiority and rationality. It wasn’t this big real estate portfolio on a shrewd way of handling developers. But it was still a shrewder way of being in banking. I don’t think anybody could ever buy a bank who doesn’t having a feeling for how really shrewd the management is. Banking is a field where it’s easy to delude yourself into reporting big numbers that aren’t really being earned. It’s a very dangerous place for an investor. Without deep insight into banking, you should (avoid it). Question: Two powerful mental models are the concept of specialization, and the multidisciplinary approach. Do you have any advice on synthesizing them? Answer: Saying you’re in favor of synthesis is like saying you’re in favor of reality. Synthesis is reality because we live in a world with multiple factors and models. And of course you’ve got to have synthesis to understand a situation when two factors are intertwined. So of course you want to be good at synthesis. And it’s easy to say that you want to be good at synthesis, but it’s not what the reward system of the world pays for. They want extreme specialization. And by the way, for most people, extreme specialization is the way to succeed. Most people are way better off being a chiropodist than trying to understand a little bit of all the disciplines. I don’t want a chiropodist who’s trying to be a poet. I want somebody who really knows a lot about feet. And the rest of the world is that way. And so this model of being good at synthesis across a lot of disciplines it’s very helpful to some people. But it’s not the correct career advice for most people. For most people the correct career advice is figure out some clever specialty and get very, very good at it. The trouble of it is, is if that’s all you do, you make terrible mistakes everywhere else. So synthesis should be your second attack on the world. And it’s reallydefensive. Without synthesis, you’ll be blindsided in all the other parts of your life that aren’t “chiropity”. Question: What advice could you give for a person to improve their own rationality. Answer: Well start working at it young and keep doing it until you’re as old as I am. That’s a very good idea, and it’s a lot of fun. Particularly if you’re good at it. I can hardly think of anything that’s more fun. You don’t have to be the Emperor of Japan to get fun out of rationality. If you can avoid a lot of hopeless messes and you can help other people (avoid) a lot of their messes, you can be a very constructive citizen. If you’re always rational. Being rational means that you avoid certain things, it’s like “I don’t want to go where I’m going to die.” I don’t want to go where the standard result is awful. Where is the standard result awful? Try anger. Try resentment. Try jealousy. Envy. All of these things are just one way tickets to hell. And yet some people just wallow in them. And of course, it’s a total disaster for them and everybody around them. Another one that is just awful is self-pity. If you’re dying of cancer, don’t feel sorry for yourself. Just chin up, and suck it up. Self-pity is not going to improve anything, including (cancer). Self pity is just…forget about it. Get it out of your repertoire. Question: Some people have not found the ROI on marriage to be worth it. What’s your valuation on the investment of marriage. Answer: Well, I think different folks can live in different ways, but I think all the evidence is that marriage is the best practical alternative for most people. And the statistics show it. They live longer. When you measure happiness, physiologically and so forth. Considering how difficult the world is, it’s your best chance for most people. And of course it should be valued. That’s one of the things I like about the Asian cultures. The Confusion idea that the family is really important. It’s a very sound idea. If we ever lost the family values, we’d have one hell of a lousy civilization. Question: Happy belated 29th birthday. Answer: Yes. Very belated. Question: Why purchase real estate in Utah, rather than deploying it in the technology business? Answer: We think we’re going to be in Logan, Utah for a long time. We have a very happy bunch of employees there. They like their work, they like their community, they like everything about it. And it’s part of a business operation. We’ve got customers who come there and it’s a very presentable building. I’ve never seen it, but it’s got a river that flows by. Of course we’re glad to own it. We own this real estate. We bought it cheaply, we built it cheaply, it’s a nice piece of property. The neighborhood around it has steadily upgraded and gentrified it as we expected. Nothing wrong with owning a little real estate. Our way of getting ahead was not to be real estate operators. But we don’t mind owning real estate, it’s part of the business. And it simplifies life. Question: Do you think a person who can’t make money running a New Jersey casino is qualified to be President of the United States? Answer: Well, he did make money for quite a while. My attitude is that anybody who makes his living running a casino is not morally qualified to be President of the United States. I regard it as a very dirty way to make money.

问:您觉得什么带给您的成就感最大?

答:嗯,家庭生活对我来说比财富或名望更重要。另一方面,我讨厌贫穷和默默无闻。(笑声)我努力摆脱它们,从起点走到今天,确实让我感到一些满足。我觉得大多数从起点一路走到今天的人,都会为此感到相当不错。我觉得大多数最终登顶珠穆朗玛峰的人,哪怕只在上面待 15 秒……所以,我觉得这很好。西塞罗曾说过:“晚年幸福的一个方法,就是记得自己过去取得的许多成就。”现在有些人说,这太以自我为中心了,你应该想想上帝什么的。但我同意西塞罗。如果你在晚年回首往事时感到心满意足,这样活着也没什么不好。

问:如果让您给年轻时的自己一些建议,会是什么?

答:我的建议总是很老套。正直的品行、可靠、道德。这能让你的生活更轻松,运转得更好。你不用记住那些谎言——如果你一直在撒谎,事情就会变得复杂。事实上,复杂到你肯定会露馅,被人发现是个骗子。所以,我认为所有那些老派的道德观都管用。老派的纪律管用。老派的正直品行再加上一点慷慨,也都管用。

我们都认识这样的人——他们去世时,有人来参加葬礼只是为了确认他们确实死了。(笑声)你不想成为那种人吧。你要好好活着,这样当你离开时,有人会真正想念你。

我觉得吉卜林的《如果》是一首很棒的诗。现在的大学里已经没人读吉卜林了,因为政治不正确。所以我认为吉卜林的《如果》是一首伟大的诗,也是极好的建议。“如果在众人六神无主时,你能保持清醒。”这有什么不对?还有那句“做个男子汉吧,我的儿子!”你为什么不想做个男子汉?你想一辈子做个蠢孩子吗?一个愤怒的傻瓜?这样的人已经够多了。从来不当愤怒的傻瓜,能让你获益无穷。事实上,我觉得愤怒就是……如果你想从哲学角度看,我们现在面对的这场政治闹剧,当然很丢脸,很多人都是这样。我是说,一个领先的文明,竟然有那么多高层职位候选人都像我们刚才说的那样,这很糟糕。而且他们并不只属于一个党派。你不该生气。毕竟,政客当政客已经很久很久了。你想有所作为吗?那就建设性地投票。愤怒。现在政治中有太多愤怒,太多的自动仇恨。我们谁能真正知道,50 年后美国会不会因为我们下次大选投了共和党或民主党而变得更好?谁能说得清同情心和别的东西之间到底该怎样平衡?

所有这些都在那些老派的行为准则里。顺便提一下,穆斯林的行为准则看起来很像《旧约》。当然,他们是抄的。他们声称那是直接来自神的,但实际上是从犹太人那里偷来的。

问:油价和经济增长之间是什么关系?

答:我认为很明显,如果石油能更便宜、更容易获得,人类的经济增长会比现在更快。从这个意义上说,如果油价变得非常昂贵,而人类又极其依赖它,生活就会变得更艰难。所以油价和经济增长之间确实有关联。

另一方面,也会发生一些非常奇怪的事。就拿埃克森美孚和雪佛龙来说。让这些投资长期表现良好的原因,就是该死的油价上涨速度,超过了它们的产量下降速度。你还能找出另一个行业吗?真实产量一直在下降,下降,下降,而公司却越来越有钱。所以,不是每个人都能提前预见到这一点,包括大多数经济学家。这个话题很复杂……

这里还有另一个门道。那些真正拥有大量廉价能源的人,比如中东人?他们的经济却非常不正常。他们就像一群有钱人,只知道花自己的资本,却不知道做什么别人想买的东西。从这个角度看,也许条件更艰苦反而对我们有好处。

我对你问题的回答,让我想起我以前的哈佛法学院教授常对我说的话:“查理想,告诉我你的问题是什么,我来试着让它变得更难。”我怕我刚才就是在对你做同样的事。

问:当您试图进入一个动力机制不同的新行业或新领域时,您是怎么理解的?您是如何对特定领域获得深刻见解的?

答:答案就是:勉强而已。我只是勉强有足够的认知能力做我现在做的事。这是因为世界把我推到了一个让我感到压力的位置。如果你幸运的话,你也会遇到这种情况。你最终想达到的就是有压力的状态。你需要发挥全部能力。相信我,我一生中都是这样过来的。我次次都只是勉强想出了正确答案。有时候我也失败过。

问:去年,您对 Valeant 公司有过一些非常尖锐的评论。我想知道,您……

答:那件事只给我带来了麻烦。(笑声)

问:您对 Valeant 还有新的看法吗?您有没有在其他领域也有类似的担忧?

答:我插嘴评论可能不太明智,这事跟我无关。我对制药业没兴趣,对 Valeant 也没兴趣。只是你们大老远来……(笑声)……是想听一些关于人生的趣事,和对时事的评论。而 Valeant 是不当行为的极端例子。

结果有个 Valeant 股东说沃伦·巴菲特是个罪人,因为他持有可口可乐。我这是把矛头引向了沃伦。顺便说一句,这是个好主意。如果今天有人生我的气,为什么不冲着沃伦去呢?他能应付,他是个非常豁达的人。

确实,那些疯狂的虚假价值和过度行为,既是不道德的,也是糟糕的政策。对国家也不好。就是坏,坏,坏。这种事很多。当然,很多都出现在美国金融业……事实上,伊丽莎白·沃伦在很多问题上不会同意我的观点,我也不同意她的很多观点,但她说美国金融业失控了,充满了邪恶和愚蠢,这话基本是对的。这对我们其他人没好处。伊丽莎白·沃伦和伯尼·桑德斯,虽然他们不是我在地球上最喜欢的人,但在这个问题上他们绝对正确。你们都能看到这一点。你们都看到了金融界那些疯狂的把戏……金融业如此过度发展,对所有人都是坏事。然而,对此却很难有什么作为。

发生了什么?你回顾一下爱德华时代的英格兰,或者更早一点。大概有 300 人拥有英国一半的土地,他们无所事事。他们做什么?他们去伦敦的俱乐部,围坐在牌桌旁,玩高赌注的纸牌游戏。这就是当人们拥有大量闲暇时的人性。

场景切换,世界人均财富增长了大约 30 倍,现在我们有了各种各样的人,就像当年那些英国老爷们一样,有大量时间坐在一起互相打牌,享受赌博带来的刺激和游戏。

我们有一个巨大的赌博文化,人们还让它变得体面了。不是赌赛马或拳击,而是赌证券价格,或者与证券相关的衍生品价格。当然,你也可以赌体育比赛。我们拥有大量的合法赌博。而每天交易的公开市场,就是一座理想的赌场。有一大群人想拥有赌场,不承担存货或信用风险,也不用管生意上那些烦心事,就能赚大钱。就坐着,然后每晚看着钱越涨越高。谁不想当赌场的荷官?非常体面的人也卷了进来,因为他们看到别人靠这个发了财。美国这方面太过了。太多的新财富流向了那些要么拥有赌场,要么善于在赌场里赢别人钱的人。我认为对这群人的吹捧(对整个公众来说)不是好事。

在某种程度上,我也是这个群体的一员……我一直担心自己会给年轻人树立一个糟糕的榜样——他们可能只想用细皮嫩肉的手轻松赚大钱,不为别人做什么。我只是想精明地买些小纸片。即便你诚实这么做,我也不觉得这是什么了不起的人生。仅仅是比其他人更精明地买些小纸片,这不是一种充实的人生。这不是一个好榜样。这也是我和沃伦这样的人(做慈善并)经营企业的原因。我们不只是买些小纸片。

Question: What has given you the greatest sense of accomplishment? Answer: Well, my family life has been more important to me than wealth or prominence. On the other hand, I hated poverty and obscurity. (laughter) I tried to get out of them and it has given me some satisfaction that I came a long way from where I’ve started. I think most people who’ve come a long way from where they’ve started feel pretty good about it. I think most the people who’ve finally sat atop of Everest, even though they’ll only stay there for 15 seconds… And so, I think that’s good. Cicero use to say that ‘one way to be happy in old age is to remember a lot of achievements in your past.’ Now some people say that’s too damn self-centered and you should be thinking about God or something, but I agree with Cicero. It’s ok to live that kind of a life if you’re kind of pleased with it when you’re old and look back. Question: If you had any advice to give to a younger version of yourself, what would it be? Answer: Well my advice is always so trite. The good behavior, being dependable, and morality. It makes your life easier. It makes it work better. You don’t have to remember your lies which gets complicated if you keep lying all of the time. In fact, it gets so complicated that you’re sure to fall off and you’ll be recognized as a liar. So, I think all the old fashioned morality works. The old fashioned discipline works. The old fashioned good behavior and a little generosity. We all know people who have people come to their funeral just to make sure they’re dead. (laughter) You don’t want to be in that crowd. You want to live your life so that some people will actually miss you when you’re gone. I think Kiplings’s ‘if’, is a great poetry. Kiplings doesn’t exist in the modern college anymore. It wasn’t politically correct. So I think Kiplings’s “if” is great poetry and it’s great advice. “If you can keep your head when all about you are losing theirs”. What’s wrong with that? And the quote, “Be a Man my son!” Why don’t you want to be a man? You want to be some idiot child all your life? Some angry twit? There’s so many of them already. There’s so much to be gained by never being an angry twit. In fact I think anger is just…If you want to be philosophical, this political situation we all face now, of course it’s disgraceful, a lot of these people. I mean, it’s bad that a leading civilization has candidates for a high office many of them like those we were talking about. And they’re not all in one party. You don’t want to get angry. After all, politicians have been politicians for a long, long, time. And, you want to operate constructively? Vote constructively. Anger. There’s so much anger in politics right now. So much automatic hatred. How could any of us really know whether the United States will be better 50 years from now because we vote Republican or vote Democrat in the next election? Who can tell what the exact mix is between compassion and something else? All of those things were in the old behavior rules. By the way, the Muslim behavior rules read a lot like the Old Testament. Which of course they copied. They claim they came directly from God, but really they stole them from the Jews. Question: What is the relationship between oil prices and economic growth? Answer: I think it’s obvious that if oil had been a little cheaper and easier, the growth would have been greater than mankind had. In that sense, if oil gets very expensive and we still need it desperately, it will make life harder, and so there is that correlation between oil prices and economic growth. On the other hand, some very peculiar things happen. When you take Exxon and Chevron and so forth. What’s happened to make those things good investments over the long term, is the damn price of oil went up faster than their production went down. Now name me another business where you get richer and richer where your production of real units, keep going down, down, down. So, not everybody would have predicted that in advance including most of the economists. It’s a complicated subject… And there’s another trick to it. People who really have a lot of free energy, like the people of the middle east? They have very dysfunctional economies. They’re (like) a bunch of rich people spending their capital and not knowing how to do anything that anybody else wants to buy. Maybe in that sense, having a tougher hand has been good for us. My answer to your question reminds me of what my old Harvard Law professor who use to say to me, “Charlie, let me know what your problem is and I’ll try and make it harder for you.” I’m afraid that’s what I’ve done for you. Question: How do you understand a new business or new industry that you are trying to get into where the dynamics are different? How do you get deep insights into the specific domain? Answer: The answer is barely. I just barely have enough cognitive ability to do what I do. And that’s because the world promoted me to the place where I’m stressed. And if you’re lucky, that will happen to you. That’s where you want to end up is stressed. You want to have your full powers called for. And believe you me, I’ve had that happen to me all my life. I’ve just barely been able to think through the right answer time after time after time. And sometimes I’ve failed. Question: Last year, you had some very pointed comments concerning Valeant, and I want to know, do you have… Answer: It’s caused me nothing but trouble. (laughter) Question: Do you have any update regarding Valeant? Do you have any areas where you have similar concerns? Answer: It probably wasn’t wise for me to inject myself, I have no dog in that hunt. I have no interest in the pharmaceutical business. I have no interest in Valeant. It’s just that you people have come so far…(laughter)…to tell you amusing stories about life and make comments about current affairs. And Valeant was such an extreme example of misbehavior. It ended up with one of the Valeant shareholders saying that Warren Buffett was a sinner because he owned Coca-Cola. I drew retaliation to Warren. By the way, that’s a good place, if you’re anybody that’s mad at me today, why (not get) mad at Warren? He can handle it, he’s a very philosophical man. It is true that these crazy false values, and these crazy excess, is, it’s bad morals and it’s bad policy. It’s bad for the Nation. It’s just bad, bad, bad. And there’s a lot of it. And of course there’s a lot of it is in American Finance… The truth of the matter is that Elizabeth Warren would not agree with me on many subjects and I wouldn’t agree with her on many subjects, but she is basically right when she says that American finance is out of control and has too much evil and folly. And it isn’t good for the rest of us. Both Elizabeth Warren and Bernie Sanders, not two of my favorite people on earth, are absolutely right on that subject. And the extent that you all see it. You all see what all goes on in finance with the craziness…It’s very bad for all of us that we have this huge overdevelopment of finance. And yet, it’s pretty hard to do anything about it. What happened was, you look back to say Edwardian England, or a little before. And maybe 300 people owned half the land in England and they had nothing to do. What did they do? They went into the clubs of London and they sat around the card tables and they played (card games) for high stakes. And that’s what human nature does when people have a lot of leisure and so on. Fade in, fade out, and multiply the wealth per capita of the world by 30 or so and now we got all kinds of people who are like the Lords of England who had all that time to sit around and play cards against one another and enjoy thrills and games of gambling. We have a vast gambling culture and people have made it respectable. Instead of betting on horses or prize fights, they bet on the price of securities, or the price of derivates relating to securities. Of course you can bet on athletic contests. We have a huge amount of legalized gambling. And of course the public market that operates every day with transactions is an ideal casino. And there’s a whole bunch of people who want to own the casino and make a lot of money without losing money on inventories or credit risks, or any other irritating parts of business. Just to sit there and have every night gold go higher and higher. Who doesn’t want to be croupier at a casino? And very respectable people get drawn into it if they see other people getting rich at it. There’s way too much of that in America. And too much of the new wealth has gone to people who either own the casino or they’re good at playing others in the casino. And I don’t think the exhalation of that group has been good for (the public generally). And I am to some extent a member of that group… and I’m always afraid that I’ll be a terrible example for the youth that I think will just want to make a lot of money with soft white hands and not do much for anybody else, I just wanted to be shrewd in buying little pieces of paper. Even if you do that honestly, I don’t consider it very much of a life. Just being shrewd about buying little pieces of paper, shrewder than other people, is not an adequate life. It’s not a good example to other people. And it’s the reason that people like Warren and me (are charitable and are) running businesses. We’re not just buying little pieces of paper.

所以我认为,我们国家正面临一个非常严重、非常糟糕的局面。在这件事上,我很不情愿地同意伊丽莎白·沃伦的看法,但她是对的。我看不出有什么办法能阻止这种情况,除非进行一些重大的立法改革。

你可能会问:“这有什么区别?” 嗯,情况是这样的,随着股票和其他资产赌博行为的周期性持续,大崩盘给我们带来的伤害,远大于大繁荣给我们带来的好处。我们在大萧条结束和阿道夫·希特勒崛起时就说过这一点。很多人认为希特勒的崛起是因为魏玛共和国的恶性通货膨胀。但你知道,德国从魏玛通胀中恢复得相当不错。他们当时做的是摧毁货币。他们直接发行了一种新货币。这真的很有意思。他们说(“哦,那些摆脱了旧抵押贷款的人,我们会给他们换成新抵押贷款,他们得用新货币还给我们。”)但真正让希特勒得以崛起的是大萧条。你把大萧条叠加在魏玛通胀之上,人们彻底灰心丧气,以至于他们很容易被阿道夫·希特勒这样的下流胚子所愚弄。所以我认为,这种事情极其严重,因为这些疯狂的繁荣应该(被扼杀在萌芽状态)……像艾伦·格林斯潘这样的人,他是个和蔼可亲的人,但他是个白痴!(笑声)

你不能让一个把安·兰德奉为英雄的人来担任美联储主席、掌管所有银行业!安·兰德信仰的是彻底不要政府!指望这样的人做出正确决策,这非常不靠谱。而且,我们观察到的决策大概也不是那种正确的决策。我认为他是个诚实、和蔼的人,但他当然没有看清现实的本来面目。很多人认为,如果自由市场里发生了斧头杀人案,那也一定是合理的,因为自由市场就是合理的。顺便说一句,这些人很多都在我那个党派里。

提问:现在的汽车行业与 10 年前相比,有实质性的不同吗?通用汽车出现在伯克希尔的投资组合里合理吗?

回答:第二个问题好回答。通用汽车出现在我们的投资组合里,是因为我们的一位年轻经理喜欢它。沃伦让这些年轻人做他们想做的事。沃伦自己年轻的时候,也不希望任何老头子告诉他该做什么。所以他也给了他的年轻人同样的自由。

我完全搞不懂那位年轻人为什么喜欢通用汽车。确实,从统计上看它很便宜,最终可能还会受到联邦政府的影响。所以这可能是一项非常好的投资。但汽车行业是我见过的最残酷竞争的行业之一。每个人都知道怎么造好车。每个人。他们依赖同样的供应商。汽车寿命很长,很少需要维修。每个人都用低廉的租金租赁汽车,还有各种各样的激励措施。这完全具备了一个高度商品化、困难重重、超级竞争市场的所有特征。所以我不认为汽车行业会是一个容易混的地方。它甚至可能在未来的某一天萎缩。换句话说,每个人都拥有三四辆车的文化实际上可能会萎缩。因此,我认为汽车行业不是一个稳赚不赔的行当。如果我要投资汽车行业,我希望找到一家我确信比其他竞争对手强出一大截的公司,而这很难找到。

提问:在石油市场大部分历史时期,总会有某个实体来强制实施产量控制。但如今沙特阿拉伯更像是一个基础负荷生产商,而不是控制欧佩克的产量。您认为这会对所有与石油生产相关的经济体产生长期的负面影响吗?还是说,可以押注某个实体最终会重新出现来控制产量?

回答:我本来预测不到石油会是现在的价格。事实上,如果你逼我下注,我会赌现在发生的事不会发生。但它还是发生了。我认为,总的来说,对于这些大宗商品,你可能会经历价格极高的时期,就像我们在铁矿石上见过的那样,以及价格极低的时期,就像我们现在看到的铁矿石那样。所以我认为大宗商品在价格上会涨跌出一些奇怪的事情。当然,它们会产生宏观经济影响。如果你在澳大利亚,这些大宗商品价格大跌,后果是灾难性的。如果你在加拿大的油砂地区,油价跌到现在这个水平……我甚至不知道以每桶 30 美元的价格生产油砂油有多经济。我猜这不太有吸引力。甚至可能根本行不通。我们处在一个怪异的时期。但我认为这是人类处境的本质——在铁矿石和石油这类东西的自由市场里,你总要经历价格高得诡异的时期和价格低得诡异的时期。我从来没能准确预测过,或者通过准确预测这些波动来赚钱。我们倾向于买入好生意,然后承受随之而来的颠簸。

提问:您能否推荐一些您最近喜欢的书?

So I think that we have something going in our nation that is really very serious and very bad. And I hate to agree with Elizabeth Warren on this subject, but she’s right. I don’t see a way of stopping it except with some big legislation changes. And you’ll say, “What difference does it make?” Well, what happens is, as the cyclicality of the gambling with securities and other assets goes on, what happens is, the big busts hurt us more than the big booms help us. And we say that when the great depression ended and the rise of Adolf Hitler. A lot of people think that Hitler rose because of the great Weimar inflation. But you know Germany recovered pretty well from Weimar inflation. What they did is they destroyed the currency. They just issued a new currency. It’s really interesting. They said, (‘oh people who got rid of their old mortgages we’ll replace them with new mortgages and they’ll owe us the new currency back.’) But what really enabled Hitler to rise was the Great Depression. You put it on top of the Weimar inflation the Great Depression and the people were just so demoralized that they were subject to being snookered by a guttersnipe like Adolf Hitler. So I think this stuff is deadly serious in that these crazy booms should be (nipped in the bud)… People like Alan Greenspan, he’s an amiable man but he was an idiot! (laughter) You do not make the head of the Federal Reserve, the governor of all banking, somebody whose hero is Ayn Rand! Who believed in no government at all! It’s a very unlikely place to look for correct decision making. And it’s probably not the kind of decision making that we observe. I think he’s an honest and amiable man, but of course he didn’t see reality the way that it was. A lot of people think that if an ax murder happens in the free market that it has to be all right because free markets are all right. A lot of those people are in my party by the way. Question: Is the Automobile Industry meaningfully different today than it was (10) years ago? Does GM make sense in the Berkshire portfolio? Answer: The second one is easy. General Motors is in our Berkshire portfolio because one of our young men likes it. And Warren lets the young men do as they please. Warren, when he was a young man, didn’t want any old man telling him what to do. So he delivers that kind of freedom to his young men. I haven’t got the faintest idea of why that young man likes GM. It is true that it’s statistically cheap and it may be affected by the federal government in the end. So it may be a very good investment. But the auto industry is about as brutally competitive an industry now as I have ever seen it. Everybody knows how to make good cars. Everybody. And they rely on the same suppliers. And the cars last a long time with very little service. And everybody leases them at cheap rents, and has all kind of incentives. It has all of the earmarks of a very commoditized, difficult, super competitive market. So I don’t think the auto industry is going to be a terribly easy place. And it may actually shrink one of these days. In other words, the culture of everybody having three or four cars could actually shrink. And so, I think that the auto industry is not a cinch. If I were investing in the auto industry, I’d want some place that I thought was way the hell better competitor than the others, and that’s hard to find. Question: For most of the oil market’s history there’s been some entity enforcing production controls. But today Saudi Arabia (operates) more as a base load producer than controlling OPEC’s production. Would you suspect that this will result in protracted negative impact on the economics of all those related to oil production? Or is the way to bet that some entity will eventually re-emerge for production control. Answer: I would not have predicted that oil would be at its present price. In fact, if you forced me to bet, I would have bet that what has happened wouldn’t have happened. But it did. I think that it’s generally true that with these commodities you can get periods of extreme high prices, like we had in iron ore, and extreme low prices, like we now have with iron ore. So I think that commodities do strange things both up and down in terms of prices. And of course they have macroeconomic consequences. And huge consequences if you’re in Australia having these commodities going way down is terrible. If you’re in the tar sands area of Canada having oil prices go down to where they are now…I don’t even know how economic it is to produce tar sands oil at $30 per barrel. My guess is that it’s not very attractive. And it may not work at all. You’re in a weird period. But I think it’s the nature of the human condition that with free markets in stuff like iron ore and oil, you’re going to have weird periods high prices and weird periods of low prices. I’ve never been able to predict accurately, or make money predicting accurately those swings. We’ve tended to get into good businesses and then take the bumps as they fall. Question: Would you please recommend some books that you’ve enjoyed lately?

回答:你们这些人总是给我寄书,一周大概有 30 本。我现在都是飞快地扫一眼,已经不像过去那样自己挑几本慢慢读,享受阅读的乐趣了。(笑声)所以你们毁了我对书的判断力。你们一寄来,我就忍不住想翻翻。不过大部分我只是浏览一下,每本我都觉得有它的好,因为它跟我平常读的东西都不一样。但我现在可不是什么好的荐书人了。

提问:关于慈善工作,是什么启发了您?您期待什么样的结果?

回答:呃,我从没想过要解决世界和平这类问题。我看过不少传记。卡内基觉得自己又聪明又有钱,就想用他的钱去创造世界和平……我看着他去尝试,最后决定:既然他都做不到,那我也就别碰了。所以我不会去碰那些宏大的课题。我喜欢建宿舍楼、科学教学设施之类的东西。这算是比较低调的活动,但我觉得很有意思,而且比别人做得好也不难。我不觉得自己在实现世界和平方面有什么优势,但搞宿舍楼我很在行。所以我就做自己擅长的事情,我也建议你们所有人都这么做。

提问:巴菲特先生曾表示,他认为收入不平等是一个需要解决的问题。桑德斯参议员的竞选活动就是围绕这个问题展开的。我们这一代人中有很多人开始“感受伯尼的热情”,您会如何应对这个问题?

回答:嗯,这是个很好的问题,因为……我们先是有了皮凯蒂,然后又是桑德斯。我的看法是,桑德斯和皮凯蒂都有点疯狂。那些真正热衷于平等、想通过政府行动来实现平等的人,给我们带来了像苏联那样的东西——尽管他们实现了平等,但换来的却是死亡、痛苦和如今的贫困。还有共产主义中国,他们也实现了平等,但想想那些不必要的死亡吧。朝鲜呢?

Answer: Well you people send me books, like 30 a week. That I tend to skim them so rapidly that I no longer develop the joy of reading I use to when I picked a few books of my own to read. (laughter) So you’re ruining my judgment of books. I can’t resist reading the damn things when you send them to me. No I skim a lot of them, and I like each one in its way, because it’s different from anything else I normally do. But I’m no longer a good book source. Question: Regarding philanthropic work, what inspired you and what results do you look for? Answer: Well, I never wanted to tackle problems like world peace. I read enough biographies. Carnegi thought he was so smart and so rich, so he thought that he’d use his money to create world peace…I watched Carnegie try to do it and I decided that if he couldn’t do it, then I’m going to leave it alone. So I don’t take up those big subjects. I like to create dormitories, science teaching facilities, stuff like that. It’s a pretty modest activity, but it’s interesting to me, and it’s easy to do them better than most people do them. I have no feeling that I have any advantage about bringing about world peace, but I am pretty good at dormitories. So I do what I’m good at, and I suggest that all of you do the same thing. Question: Mr. Buffett has stated that he believes that income inequality is an issue that needs to be addressed. With Senator Sanders, he has built his campaign around this issues. And with so many from my generation starting to “feel the Bern”, how would you address this issue? Answer: Well, that’s a very good question because it’s…we’ve had Piketty and then Sanders. My attitude is that both Sanders and Piketty are a little nuts. People who really were passionate about egality and wanted to bring it about by government action, gave us things like the Soviet Union, with all the death and agony and the poverty they have now in spite of (having egality). And Communist China, they got egality, and think of the unnecessary deaths. North Korea?

我对所有这种追求平等的热情都感到怀疑,因为它的榜样实在太糟糕了。另一方面,如果你想看看不平等带来了什么,那就看看共产主义中国吧。共产主义中国曾经是平等的,这意味着他们四分之三的人穷得叮当响,处于勉强糊口的贫困水平。但他们有个优势——平等。他们都在挣扎着吃饱饭。当然,当他们采用私有制并赋予更多产权等等之后,他们得到的是生活水平以前所未有的速度提升了大约十倍。但当然,他们也带来了更多的不平等。你有了所有这些富有的中国人。我认为对中国人来说,这已经是一个非常划算的交易了。

I’m suspicious for all of this passion for egality that has such bad examples. On the other hand, if you want to look at what non-egality brings us. Let’s just take Communist China. Communist China had egality, meaning that three fourths of their people were dirt poor, subsistence level poor. But they had the advantage of being equal. They were all struggling to get enough to eat. And of course when they adopted private property and more property rights, and so on, what they got was living standards that had advanced by a factor of 10 or so more quickly than anyone ever had. But of course they had a lot more inequality. You have all of these rich Chinese. I think it’s been a very good bargain for the Chinese to have. In other words, I don’t think Bernie Sanders understands this at all. He doesn’t want to understand it. He has a religion. He’s had it for 30 years. He’s a Johnny one note. It doesn’t matter. As an intellectual he’s a disgrace. I think that we’d all be glad to have him marry into the family, but as a thinker he’s…pretty bad. Now I don’t think he’s any worse than some of our Republicans, but at least they’re crazy in a different way. But the egality has one effect in a democracy, which Aristotle comments on, people will cheerfully tolerate considerable differences of outcome if they seem deserved. Nobody minds the fact that Tiger Woods has a big income because he’s the best golfer who’s ever lived. Or you find somebody who invents something wonderful, or a surgeon who’s way better than other surgeons, etc , etc. But differences in outcomes that are perceived as undeserved tend to disrupt democracy. That’s why Aristotle commented on it in one of his most well known observations. And of course who is getting the undeserved money in America now? Good question. It is not Bill Gates, it is not the people who create the new companies… We don’t resent their success. I think we have a lot of underserved wealth that causes a lot of envy. And to some extent, well, I think envy is always a bad idea. I think it’s also inevitable that we’re going to have a lot of it. There’s a lot of undeserved wealth in the financial class. In a lot of cases for doing nothing, or being counterproductive. So I think that fixing the obviously undeserved wealth of a lot of people would be a constructive thing. If you take the ordinary investment partnership, not only do they get capital gains on what for anybody else would be ordinary income, but they don’t pay any income tax at all. Because it’s unrealized appreciation that gradually shifted to the general partner and he can take securities out when he leaves the business and not recognize the gain. They have enormous liquid fortunes being made on paying no taxes at all. Naturally that’s resented. It would be resented even more if people understood it. But that’s not very complicated to understand. And so, I think by and large, feeling unhappy with inequality…Inequality is the natural outcome of a successful civilization that is improving for everybody. Most of these guys (wealthy individuals) are not that interested in politics. People like to talk about the terrible influence of the rich on politics. But when you’re rich, you realize how little influence the rich really have. I think that these people who are raging about inequality, like Picketty and Sanders are wrong. But I think that the people who say that the undeserved wealth deserves some attention, I think they’re right. I think a huge source of the undeserved wealth is coming from the old finance. Question: You mentioned Wells Fargo earlier and its culture and the reason that you bought it back in the 80’s. Daily Journal Corporation owns U.S. Bank as well. You also own Bank of America and its culture is a little different. And I’m curious if the decision to buy Bank of America was driven by its low price or if you also see the compounding element. Answer: Bank of America was bought through the way that we use to buy securities. It just got pounded so hard that it was selling for less than it was worth. Way less. And there’s a lot in the Bank of America which is sound. Question: I’m pretty excited about the prospect of self-driving cars over the next 10-20 years. It seems like the technology is moving very quickly. As a Berkshire shareholder I’m worried about the implications about the entire auto insurance if accidents, hopefully, become a thing of the past. That’s good for civilization, bad for the auto insurance business. I would love to hear your thoughts on that. Answer: Well you’re right. If all the cars run around without drivers, it will be bad for Geico. And I don’t think it’s going to happen very quickly. In fact I think it’s going to be quite slow. But in the auto industry…the first thing that people did when they got new wealth was (buy) more cars. I think that even if we don’t get self-driving cars, that culture may be waning. Not so much in the third world, but in places like America.

换句话说,我认为伯尼·桑德斯对此完全不懂。他根本就不想懂。他有一种信仰。他已经坚持了 30 年。他就是个一根筋。这无关紧要。作为一个知识分子,他简直是个耻辱。我想我们都会很高兴让他成为家庭成员,但作为一个思想家,他……相当糟糕。不过我认为他不比我们一些共和党人更差,但至少他们是以不同的方式疯狂。

但平等在民主制度中有一个效应,亚里士多德对此有过评论:如果结果差异看起来是应得的,人们会欣然接受。没人在意泰格·伍兹收入很高,因为他是史上最伟大的高尔夫球手。或者你发现有人发明了了不起的东西,或者有一个外科医生远远优于其他医生,等等等等。但如果结果差异被认为是“不应得的”,往往会破坏民主。这就是为什么亚里士多德在他最著名的观察之一中评论过这一点。

那么,现在在美国,是谁在获取不应得的钱?问得好。不是比尔·盖茨,也不是那些创立新公司的人……我们不嫉妒他们的成功。

我认为我们有很多不应得的财富,这引起了大量嫉妒。在某种程度上,嗯,我认为嫉妒总是一个坏念头。但我也认为我们必然会有大量嫉妒。有大量不应得的财富集中在金融阶层手里。很多情况下,这些财富来自于无所作为,甚至是有害的行为。所以我认为,解决大量人群明显不应得的财富,将是一件有建设性的事情。如果你拿一个普通的投资合伙企业来说,他们不仅对原本对任何人来说都该算作普通收入的资本利得享受着低税率,而且他们根本不用缴纳任何所得税。因为那是一种未实现的增值,逐渐转移给了普通合伙人,他在离开企业时可以取出证券而不确认收益。他们坐拥庞大的流动性财富,却根本不用纳税。这自然会招致怨恨。如果人们更了解这一点,怨恨还会更大。但这并不复杂,很容易理解。所以,总的来说,我认为对不平等感到不满……不平等是一个成功的文明在让所有人生活变好过程中的自然结果。

这些人(富人)大多数对政治并没有那么感兴趣。人们喜欢谈论富人对政治的可怕影响。但当你富有时,你会意识到富人的影响力其实有多小。

我认为那些像皮凯蒂和桑德斯一样对不平等义愤填膺的人是错的。但我认为那些说“不应得的财富值得关注”的人,他们是正确的。我认为不应得财富的一个巨大来源来自古老的金融业。

提问:您之前提到富国银行及其文化,以及您在 80 年代回购它的原因。每日期刊公司也持有美国银行。您还持有美国银行,其文化则有些不同。我很好奇,购买美国银行的决策是受其低价驱动呢,还是您也看到了复利因素?

回答:美国银行是通过我们惯用的证券购买方式买入的。它当时被砸得太狠了,以至于售价低于其价值。远低于。美国银行也有很多扎实的业务。

提问:我对未来 10-20 年自动驾驶汽车的前景感到非常兴奋。这项技术似乎发展得非常快。作为伯克希尔股东,我担心如果事故(希望如此)成为历史,对整个汽车保险业的影响。这对文明是好事,对车险业务是坏事。我很想听听您的想法。

回答:嗯,你说得对。如果所有汽车都无人驾驶,那对 GEICO 会很不利。而且我认为这不会很快发生。事实上,我认为会相当缓慢。但在汽车行业……人们获得新财富后做的第一件事就是(买)更多的车。我认为即使没有自动驾驶汽车,这种文化可能也在消退。在第三世界不那么明显,但在美国这样的地方是这样。

提问:您能公布一份您图书馆里的个人书单吗?

回答:我不想当荐书人。(笑声)那会非常耗时。所以恐怕你得(问另一个问题)。

提问:这里的很多人有能力做得好,但缺乏机会遇到合适的人。罗恩·伯克尔归功于您在他 30 岁开始收购杂货店时给了他信誉。您和他共同的熟人是谁?罗恩·伯克尔在 20 世纪 80 年代初是如何见到您的?

回答:那些日子里,我们(伯克希尔·哈撒韦)有很多衰退的业务,其中之一是印花票。我们最后一个大的印花票客户是罗恩·伯克尔父亲控制的公司。我就是在那儿遇到罗恩·伯克尔的。那是为了留住那个客户。我们最后的客户。最终我失败了。而罗恩·伯克尔却从那以后一帆风顺,不断成功。所以也许你应该问他。

提问:您对 Airbnb、Uber 这样的独角兽公司怎么看?您认为这些估值如此之高的公司能上市吗?

回答:嗯,我的态度是我有自己的能力圈。这并不包括正确预测硅谷哪些新公司或者依赖硅谷的公司会成功。所以我倾向于完全避开这个话题。我在其他擅长的领域铺好了路。不过,我想评论一件事:操纵性金融。

当这些风险投资人——他们是金融业的一部分,那些建设性的部分——这些人通过实际向新业务配置资本,比金融业的其他人更体面地谋生。所以风险投资人是金融业中有用的成员。但他们也不能逃避自己那份罪过。他们养成了创造一轮轮融资的习惯。每一次新融资的估值都更高。但他们偷偷塞进一个小条款,规定之前买进这家风险投资的人在新投资人获得优先权之前什么都得不到。嗯,这有点像庞氏骗局。这是一种令人厌恶、狡猾、不光彩的行径。特别是因为它是被掩盖的。当然,它也是故意被掩盖的。

所以我们金融业中最受尊敬的部分也有肮脏卑劣的活动渗入。大量容易赚的钱会导致令人遗憾的人类行为。这就是芒格法则。

提问:显然,我们今天投资的环境与您开始时大不相同。有了高频交易、动量交易等等,您认为基本面价值投资正在失去相关性吗?

回答:我认为基本面价值投资永远不会失去相关性,因为要在投资中成功,你当然必须以低于价值的价格买入东西,而不是高于价值。你必须比市场更聪明。这永远不会过时。我的意思是,这就像算术一样,永远与我们同在。

至于高频交易,那是一个复杂的话题。我认为世界上的高频交易者,其中许多人在个人层面上是令人钦佩和体面的,但他们对美国经济的贡献,就像一群老鼠在谷仓里做出的贡献一样。(笑声)他们只是从系统中吸走一些资源给自己,而对文明毫无贡献。

提问:您有专门的方法来与家人共度高质量时间吗?

回答:嗯,我不想把自己当成家庭生活的光辉榜样。我已经尽力了……

提问:您认为尼克·萨班教练与山姆·沃尔顿有共同特质吗?

回答:我对教练一窍不通。我更擅长芭蕾。

提问:您能说出历史上您钦佩的几个人吗?

回答:嗯,当然有很多历史上的伟人让我钦佩。做一个阅读者的好处之一就是你可以与一些有史以来最杰出的人为伍。所以我很多时间都花在这上面。但我钦佩很多人,比如那些远远优于其他外科医生的外科医生……或者某个成为全世界最棒的演员,能打动和娱乐很多人的人。还有很多建设性的、智慧的、慷慨的、为我们其他人改善世界的人。也有很多好的榜样。我曾与丹·埃文斯共度一些时光,因为他长期在好市多董事会任职。

Question: Could you publish a personal book list of the books in your library? Answer: I don’t want to be a book recommender. (laughter) It would be quite time consuming. So I’m afraid you’ll have to (ask another question). Question: A lot of people here have the ability to do well, but they don’t have the opportunity to meet the right people. Ronald Burkle credits you with give him credibility when he was starting to acquire grocery stores at age 30. Who was your mutual acquaintance and how was Ron Burkle able to meet you in the early 1980s. Answer: In those days, we (Berkshire Hathaway) had a lot of declining businesses and one of them was trading stamps. And our last big trading stamp customer was the company that Ron Burkle’s father controlled. And that’s where I met Ron Burkle. It was an attempt to preserve that customer. The last customer we had. And in due course I failed. Ron Burkle on the other hand left that occasion and did nothing but succeed. So maybe you should ask him. Question: What’s your view on the Unicorn companies like Airbnb, Uber, etc. Do you think those companies have such high valuations can ever go public? Answer: Well, my attitude is that I have a circle of competence. And that does not include correctly predicting which new companies in Silicon Valley, or dependent on Silicon Valley, are going to succeed. So I tend to avoid the subject entirely. I’ve paved my way in other passions. However I will comment on one thing. Manipulated Finance. As these venture capitalists, who are part of the finance industry, the constructive ones. These are the people who make their living more honorable than the rest of the people in finance because they’re actually allocating capital to new businesses. So the venture capitalists are useful members of finance. But they don’t escape their share of sin. What they’ve gotten in the habit of doing is creating these rounds of financing. And each new one is at a higher value. But they just sneak a little clause in saying, that nobody who previously bought into the venture gets anything until the new guys are preferred. Well that is sort of like a ponzi scheme. It’s a disgusting, tricky, dishonorable thing to do. Particularly since it’s obscured. And of course it’s being deliberately obscured. So even our most reputable part of finance has dirty sleazy activities creeping in. Large amounts of easy money cause regrettable human behavior. That’s Munger’s rule. Question: Apparently the environment that we invest in today is very different from when you started. With high frequency trading, momentum trading, and all of that, do you think that fundamental value investing is losing relevance? Answer: I don’t think that fundamental value investing will ever be irrelevant because of course to succeed in investing you have to buy things for less than they’re worth instead of more than they’re worth. You have to be smarter than the market. That will never go out of style. I mean that is like arithmetic it’s always going to be with us. Now as far as high frequency trading, that is a complicated subject. I think that high frequency traders of the world, many of whom are personally admirably and honorable people, I think they have all made contributions to the American economy like a bunch of rats do in a granary. (laughter) They’re just sucking some of the resources out for themselves while contributing nothing to the civilization. Question: Do you have a specific approach to spending quality time with your family? Answer: Well, I don’t think I want to (promote) myself as some wonderful example of family life. I did the best I could… Question: Do you think that Coach Nick Saben shares qualities with Sam Walton? Answer: I don’t know anything about Coaching. I’m better at Ballet. Question: Could you name a few people in history that you admire? Answer: Well of course there’s a lot of historical people that I admire. One of the advantages of being a reader is that you can consort with some of the best people who have ever lived. So that’s what I do with a lot of my time. But I admire a lot of people, take surgeons who get way the hell better than other surgeons…or take some actor who gets to be the best actor in the world, and moves and entertains a lot of people. And there are a lot of people who are constructive, intelligence, generous and improve the world for the rest of us. And there are a lot of people who are good examples. And I spent some time, because he was on the Costco board for a long time, with Dan Evans who was

华盛顿州的参议员和州长。总的来说,是一位值得钦佩、明智、高素质的政治家。像丹·埃文斯这样的政客少之又少。

但当你真的遇到一个丹·埃文斯,你会由衷地钦佩他、喜欢他。我相信世界上永远会有值得钦佩的人。那是我们每个人都想成为的样子。我们都想成为值得钦佩的人。你想成为那种人,就是别人在遗嘱里会托付你抚养他们孩子的那种人,如果他们意外去世的话。当很多人这么做的时候,你就会知道你做对了。人们在判断谁能好好抚养孩子这件事上,眼光非常准。

提问:当你当律师的时候,你把你最重要的客户以一小时一天卖给了自己。我猜你把那段时间用来阅读和思考,还是你做了别的事情?

回答:不,不,那是最重要的客户,就是我自己,你说得对。那段时间就是阅读和思考。大量阅读和思考的美妙之处在于,如果你擅长这件事,你就不需要做太多别的事了。

提问:关于恐惧的问题。有人曾给我建议说,战胜恐惧真的非常重要。你能谈谈你和恐惧的关系,以及你是否战胜了它吗?

回答:嗯,一般来说,我回避那些会自动引发人们恐惧的情境。我儿子菲利普就在观众席上。他年轻的时候,有句口头禅,他会说:“如果你一开始没有成功,那好吧,悬挂式滑翔就算了吧。”(笑声)所以我不去寻找恐惧来获得刺激。我甚至不去寻找那种看似恐惧但实际很安全的情境。总的来说,我不是特别喜欢危险,甚至连危险的表象也不喜欢。所以那不是我的风格。我觉得我已经很久没有感到太多恐惧了。我只是活得很久了。我年轻的时候也有过恐惧,但它们渐渐消融了。

提问:关于可乐的问题。含糖饮料的销量在下降。伯克希尔的所有权是否给了可口可乐一些余地,去应对其业务下滑的性质?

回答:嗯,这个问题很简单。几十年来,可口可乐的基本产品,也就是全糖可乐,每年都在增长。这就像时间不可阻挡地前进一样。近年来,全糖可乐的销量在下降。幸运的是,可口可乐公司在许多其他产品上积累起了分销基础设施业务。可口可乐这个单一产品的销量略有下降,不像以前那样一直上涨了。其他业务平均来看在上升。所以我认为可口可乐依然是一家相当强大的公司,它也会是一笔值得尊敬的投资。但已经不像以前那样,简直就像瓮中捉鳖一样容易了。

我想该结束了。

Senator and Governor in the state of Washington. Generally admirable, sensible, highgrade, politician. There’s so few politicians like Dan Evans. But when you do find a Dan Evans you really admire him and like him. And I think there will always be admirable people. That’s what we all want to be. We all want to be admirable. What you want to be is the kind of people, other people name in their will to raise their children if they die unexpectedly. When a lot of people are doing that, you’ll know you’re doing something right. People are very shrewd about guessing who will be good at raising their children. Question: When you were an attorney, you sold your most important client an hour a day. And I’m guessing that you spent that time reading and thinking, or did you do some other activity for an hour. Answer: No, no, that was the most important client, myself, you’re right about that. It was reading and thinking. The beauty of doing a lot of reading and thinking is that if you’re good at it, you don’t have to do much else. Question: Question about fear. I was once given the advice that it’s really important to conquer fear. Could you speak to your relationship with fear and whether you’ve conquered it. Answer: Well generally I’ve avoided circumstances which automatically cause people fear. My son Philip is in the audience. When he was young, he had a saying, he would say, “If at first you don’t succeed, well, so much for hang gliding.” (laughter) And so I don’t seek out fear to get thrills. I don’t even seek out the appearance of fear when it’s really safe. Generally I’m not a big lover of danger or even the appearance of danger. So that’s not my thing. I don’t think I’ve felt much fear for a long time. I’ve just lived a long time. I had fears when I was younger, but they gradually melted away. Question: Question about Coke. Sweetened beverages are on the decline. Does Berkshire’s ownership give Coke some leeway about addressing the declining nature of their business? Answer: Well, that’s an easy one. Coke for many decades, the basic product, full sugar Coke, grew every year. It was like the inevitable march of time. In recent years, full sugar coke is declining. Now fortunately the Coca-Cola company has amassed distribution infrastructure business in a lot of other products. Coca-Cola as an individual product is declining some, instead of going up the way it always did before. The rest of the businesses are on average rising. So I think Coke is still a pretty strong company and it will be a respectable investment. But it’s not like it use to be when it was like shooting fish in a barrel. I guess that does it.