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2019 (explicit) · memo · 原文约 4992 词
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Memo to:

Memo to:

Oaktree Clients

Oaktree Clients

From:

From:

Howard Marks

Howard Marks

Re:

Re:

Selling Out

Selling Out

如今,我的备忘录写作已进入第四个十年,有时我不禁想,也许该收笔了,因为相关的话题似乎都已写尽。可每当这时,新的想法又冒出来,带来一份意外的惊喜。2021 年 1 月,我写了一份题为《有价值之物》的备忘录,记录了 2020 年我与儿子安德鲁共同生活、探讨投资的时光,其中描述了一段半虚构的对话,我们简单聊了是否以及何时卖出已增值的资产。我由此意识到,尽管卖出是投资过程中无法回避的一环,我却从未专门用一整篇备忘录来谈它。

基本观点

人人都熟悉那句老话,据说它概括了投资的基本要义:“低买高卖。”这是对多数人看待投资方式的陈腐写照。但重要之事,极少能压缩进四个字里;因此,“低买高卖”不过是讨论一个极其复杂过程的起点而已。

威尔·罗杰斯,20 世纪 20、30 年代的美国电影明星和幽默大师,曾给出过他自认为更全面的致富成功路线图:

别赌博;把全部积蓄拿出来,买些好股票,拿着,等它涨了,就卖掉。要是它不涨,就别买。

他建议中的不合逻辑之处,恰恰说明这句老话(和其他许多类似的说法一样)有多么肤浅。然而,不论细节如何,人们可能会不加质疑地接受“应该卖出已增值的投资”这一观点。但这个基本概念,到底有多大用处?

缘起

我下面要写的大部分内容,源于 2015 年一份题为《流动性》的备忘录。当时投资界的热门话题,是对市场所提供的流动性出现下降的担忧(我说“市场”,特指美国股市,但这一判断具有广泛的适用性)。这种担忧通常被归因于两方面:(a) 投资银行在 2008-09 年全球金融危机中遭受的重创,以及 (b) 沃尔克规则——该规则禁止系统重要性金融机构从事自营交易等高风险活动。后者限制了银行在客户想卖出时“做市”或买入证券的能力。

2015 年的流动性是否真的比以前少了,这或许有待商榷。但抛开当时的具体事件不谈,我在那份备忘录的结尾表达了我的信念:(a) 大多数投资者交易过于频繁,反而损害了自身利益;(b) 应对流动性不足的最佳办法,是构建一个着眼于长期、不依赖于流动性就能成功的投资组合。长期投资者相比短线投资者具有优势(而我认为,如今的市场参与者中,后者占了大多数)。有耐心的人

As I’m now in my fourth decade of memo writing, I’m sometimes tempted to conclude I should quit, because I’ve covered all the relevant topics. Then a new idea for a memo pops up, delivering a pleasant surprise. My January 2021 memo Something of Value, which chronicled the time I spent in 2020 living and discussing investing with my son Andrew, recounted a semi-real conversation in which we briefly discussed whether and when to sell appreciated assets. It occurred to me that even though selling is an inescapable part of the investment process, I’ve never devoted an entire memo to it. The Basic Idea Everyone is familiar with the old saw that’s supposed to capture investing’s basic proposition: “buy low, sell high.” It’s a hackneyed caricature of the way most people view investing. But few things that are important can be distilled into just four words; thus, “buy low, sell high” is nothing but a starting point for discussion of a very complex process. Will Rogers, an American film star and humorist of the 1920s and ’30s, provided what he may have thought was a more comprehensive roadmap for success in the pursuit of wealth: Don’t gamble; take all your savings and buy some good stock and hold it till it goes up, then sell it. If it don’t go up, don’t buy it. The illogicality of his advice makes clear how simplistic this adage – like many others – really is. However, regardless of the details, people may unquestioningly accept that they should sell appreciated investments. But how helpful is that basic concept? Origins Much of what I’ll write here got its start in a 2015 memo called Liquidity. The hot topic in the investment world at that moment was the concern about a perceived decline in the liquidity provided by the market (when I say “the market,” I’m talking specifically about the U.S. stock market, but the statement has broad applicability). This was commonly attributed to a combination of (a) the licking investment banks had taken in the Global Financial Crisis of 2008-09 and (b) the Volcker Rule, which prohibited risky activities such as proprietary trading on the part of systemically important financial institutions. The latter constrained banks’ ability to “position” securities, or buy them, when clients wanted to sell. Maybe liquidity in 2015 was less than it had previously been, and maybe it wasn’t. However, looking beyond the events of the day, I closed that memo by stating my conviction that (a) most investors trade too much, to their own detriment, and (b) the best solution for illiquidity is to build portfolios for the long term that don’t rely on liquidity for success. Long-term investors have an advantage over those with short timeframes (and I think the latter describes the majority of market participants these days). Patient

2022 年橡树资本管理公司

2022 Oaktree Capital Management, L.P.

版权所有,保留所有权利。

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投资者能够忽视短期表现,长期持有,并避免过高的交易成本,而其他人则担心下个月或下个季度会发生什么,因此交易过度。此外,长期投资者还能在流动性较差的资产以低价出售时,趁机买入。

然而,投资中许多事情一样,仅仅持有说起来容易做起来难。太多人将活跃交易等同于增值。在《流动性》中,我总结了这个观点,灵感来自安德鲁的一番话:

当你找到一项有潜力长期复利的投资时,最难的事情之一就是保持耐心,并在根据预期回报和风险判断仍属合理的情况下坚守仓位。投资者容易被新闻、情绪、已获丰厚利润的事实,或是某个看似更有前景的新想法所打动而卖出。当你查看某样东西的走势图,看到它二十年来一路向右上角攀升时,想一想持有者曾有多少次不得不说服自己不要卖出。

每个人都希望自己在 1998 年第一天以 5 美元买入亚马逊股票,因为如今它已上涨 660 倍,达到 3304 美元。

investors are able to ignore short-term performance, hold for the long run, and avoid excessive trading costs, while everyone else worries about what’s going to happen in the next month or quarter and therefore trades excessively. In addition, long-term investors can take advantage if illiquid assets become available for purchase at bargain prices. Like so many things in investing, however, just holding is easier said than done. Too many people equate activity with adding value. Here’s how I summed up this idea in Liquidity, inspired by something Andrew had said: When you find an investment with the potential to compound over a long period, one of the hardest things is to be patient and maintain your position as long as doing so is warranted based on the prospective return and risk. Investors can easily be moved to sell by news, emotion, the fact that they’ve made a lot of money to date, or the excitement of a new, seemingly more promising idea. When you look at the chart for something that’s gone up and to the right for 20 years, think about all the times a holder would have had to convince himself not to sell. Everyone wishes they’d bought Amazon at $5 on the first day of 1998, since it’s now up 660x at $3,304. • • •

可谁又能在那只股票 1999 年涨到 85 美元——不到两年翻了 17 倍——之后继续持有?

那些坚持下来的人中,又有谁能在 2001 年价格暴跌 93%、跌到 6 美元时避免恐慌?

而到 2015 年底,股价涨到 600 美元——比 2001 年的低点翻了 100 倍——谁还会不卖?然而,任何在 600 美元卖出的人,只抓住了从那低点以来全部涨幅的前 18%。

But who would have continued to hold when the stock hit $85 in 1999 – up 17x in less than two years? Who among those who held on would have been able to avoid panicking in 2001, as the price fell 93%, to $6? And who wouldn’t have sold by late 2015 when it hit $600 – up 100x from the 2001 low? Yet anyone who sold at $600 captured only the first 18% of the overall rise from that low.

这让我想起有一次和朋友去马里布,我说起林奇家族据说在 1892 年用 30 万美元买下了整个地区——全部 13330 英亩,相当于每英亩 22.5 美元。(如今这里显然价值数十亿美元。)朋友说:“我真希望当年也能用 30 万美元买下整个马里布。”我的回答很简单:“那你等它涨到 60 万美元的时候就会卖掉了。”

自从写完《流动性》那篇文章以来,我想得越多,就越确信人们卖出投资只有两个主要原因:因为涨了,因为跌了。你可能会说这听起来有点荒唐,但真正荒唐的是许多投资者的行为。

因为涨了而卖出

“落袋为安”是我们这行里听起来很聪明的说法,指的是卖掉已经升值的资产。要理解人们为什么这么做,你得洞察人性,因为很多投资者的卖出是心理因素驱动的。

简而言之,大量卖出之所以发生,是因为人们喜欢看到自己的资产有浮盈,又害怕利润会消失。大多数人都花大量时间和精力去避免后悔和尴尬这类不痛快的感受。还有什么比眼看着大笔浮盈蒸发更让投资者自责的呢?再看看那些专业投资者,这个季度跟客户吹嘘重仓股大涨,下个季度就得解释为什么持仓跌回成本价甚至更低。想兑现利润来避开这些结局,是人之常情。

This reminds me of the time I once visited Malibu with a friend and mentioned that the Rindge family is said to have bought the entire area – all 13,330 acres – in 1892 for $300,000, or $22.50 per acre. (It’s clearly worth many billions today.) My friend said, “I’d like to have bought all of Malibu for $300,000.” My response was simple: “you would have sold it when it got to $600,000.” The more I’ve thought about it since writing Liquidity, the more convinced I’ve become that there are two main reasons why people sell investments: because they’re up and because they’re down. You may say that sounds nutty, but what’s really nutty is many investors’ behavior. Selling Because It’s Up “Profit-taking” is the intelligent-sounding term in our business for selling things that have appreciated. To understand why people engage in it, you need insight into human behavior, because a lot of investors’ selling is motivated by psychology. In short, a good deal of selling takes place because people like the fact that their assets show gains, and they’re afraid the profits will go away. Most people invest a lot of time and effort trying to avoid unpleasant feelings like regret and embarrassment. What could cause an investor more self-recrimination than watching a big gain evaporate? And what about the professional investor who reports a big winner to clients one quarter and then has to explain why the holding is at or below cost the next? It’s only human to want to realize profits to avoid these outcomes.

2022 年橡树资本管理有限合伙公司

2022 Oaktree Capital Management, L.P.

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如果你卖出一项升值的资产,收益就“落到了账上”,再也无法逆转。因此,有些人认为卖出赢家极其可取——他们喜欢已实现收益。事实上,在一次非营利组织投资委员会的会议上,一位委员提出,他们应对因收益而增加捐赠支出保持警惕,因为那些收益尚未实现。我当即指出,通常把已实现收益视为比未实现收益更持久是一个错误(假设没有理由怀疑未实现账面价值的真实性)。是的,前者已经变为现实。然而,出售所得通常会被再投资,这意味着利润——以及本金——又重新置于风险之中。有人可能会说,升值的证券比当前被认为定价合理的新投资资产更容易下跌,但这远非定论。

我并不是说投资者不应卖出升值的资产并实现利润。但仅仅因为资产上涨就卖掉,显然没有道理。

因为下跌而卖出

仅仅为了锁定收益而卖出升值资产是错的,但仅仅因为下跌就卖出则更糟。然而,我相信很多人确实这么干。

尽管规则是“低买高卖”,但显然许多人在资产跌幅越大时,卖出的动力越强。事实上,正如持续买入升值资产最终能把牛市吹成泡沫,广泛抛售下跌资产也有可能把市场回调变成崩盘。泡沫和崩盘确实会发生,这证明投资者在推波助澜,往两个方向都添了把火。

在我脑海中播放的一部电影里,典型投资者以 100 美元买入某样东西。如果涨到 120 美元,他说:“我觉得我发现了门道——应该加仓。”如果涨到 150 美元,他说:“现在我信心十足——我要加倍下注。”另一方面,如果跌到 90 美元,他说:“我要考虑增加仓位以降低平均成本。”但到了 75 美元,他得出结论,在进一步摊低成本之前,应该先重新确认自己的投资逻辑。到了 50 美元,他说:“我最好等尘埃落定再买更多。”到了 20 美元,他说:“感觉要归零了,快让我出去!”

就像那些害怕放弃收益的人一样,许多投资者担心让损失不断累积。他们可能害怕客户会说(或者他们对自己说):“什么样的蠢货会在证券从 100 美元跌到 50 美元之后还继续持有?谁都知道这样的跌幅可能预示着进一步下跌。你看——果然如此。”

投资者真的会犯像我描述的那些行为错误吗?轶事证据比比皆是。例如,研究表明,普通共同基金投资者的表现不如普通共同基金本身。这怎么可能?如果她只是持有仓位,或者她的错误是非系统性的,那么按定义,普通基金投资者的表现应该与普通基金持平。要让研究结果成立,投资者必须在总体上减少对随后表现更好的基金的投入,并增加对表现更差的基金的配置。让我换个方式说:平均而言,共同基金投资者倾向于卖出近期表现最差的基金(错过它们潜在的反弹),去追逐表现最好的基金(从而很可能赶上它们回归地面)。

我们知道,“散户投资者”往往如上所述是趋势追随者,他们的长期表现常常因此受损。那么专业人士呢?这方面的证据更为清晰:

If you sell an appreciated asset, that puts the gain “in the books,” and it can never be reversed. Thus, some people consider selling winners extremely desirable – they love realized gains. In fact, at a meeting of a non-profit’s investment committee, a member suggested that they should be leery of increasing endowment spending in response to gains because those gains were unrealized. I was quick to point out that it’s usually a mistake to view realized gains as less transient than unrealized ones (assuming there’s no reason to doubt the veracity of the unrealized carrying values). Yes, the former have been made concrete. However, sales proceeds are generally reinvested, meaning the profits – and the principal – are put back at risk. One might argue that appreciated securities are more vulnerable to declines than new investments in assets currently deemed to be attractively priced, but that’s far from a certainty. I’m not saying investors shouldn’t sell appreciated assets and realize profits. But it certainly doesn’t make sense to sell things just because they’re up. Selling Because It’s Down As wrong as it is to sell appreciated assets solely to crystalize gains, it’s even worse to sell them just because they’re down. Nevertheless, I’m sure many people do it. While the rule is “buy low, sell high,” clearly many people become more motivated to sell assets the more they decline. In fact, just as continued buying of appreciated assets can eventually turn a bull market into a bubble, widespread selling of things that are down has the potential to turn market declines into crashes. Bubbles and crashes do occur, proving that investors contribute to excesses in both directions. In a movie that plays in my head, the typical investor buys something at $100. If it goes to $120, he says, “I think I’m onto something – I should add,” and if it reaches $150, he says, “Now I’m highly confident – I’m going to double up.” On the other hand, if it falls to $90, he says, “I’m going to think about increasing my position to reduce my average cost,” but at $75, he concludes he should reconfirm his thesis before averaging down further. At $50, he says, “I’d better wait for the dust to settle before buying more.” And at $20 he says, “It feels like it’s going to zero; get me out!” Just like those who are afraid of surrendering gains, many investors worry about letting losses compound. They might fear their clients will say (or they’ll say to themselves), “What kind of a lamebrain continues to hold a security after it’s gone from $100 to $50? Everyone knows a decline like that can foreshadow further declines. And look – it happened.” Do investors really make behavioral errors such as those I’ve described? There’s plenty of anecdotal evidence. For example, studies have shown that the average mutual fund investor performs worse than the average mutual fund. How can that be? If she merely held her positions, or if her errors were unsystematic, the average fund investor would, by definition, fare the same as the average fund. For the studies’ findings to occur, investors have to on balance reduce the amount of capital they have in funds that subsequently do better and increase their allocation to funds that go on to do worse. Let me put that another way: on average, mutual fund investors tend to sell the funds with the worst recent performance (missing out on their potential recoveries) in order to chase the funds that have done the best (and thus likely participate in their return to earth). We know that “retail investors” tend to be trend-followers, as described above, and their long-term performance often suffers as a result. What about the pros? Here the evidence is even clearer: the

2022 年奥克特里资本管理有限合伙公司

2022 Oaktree Capital Management, L.P.

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近几十年来,被动投资及指数化投资大行其道,原因很简单:主动投资决策往往出错。当然,许多形式的错误都促成了这一现实。无论原因如何,我们不得不承认,平均而言,主动型专业投资者持有的资产中,表现不佳的居多,表现优异的偏少,或者他们在高位买得太多、在低位卖得太多。被动投资的规模之所以增长到覆盖美国股票型共同基金资本的大半,并非因为被动投资的结果有多么出色;我认为,是因为主动管理实在太糟糕。

50 年前我在第一国民城市银行工作时,潜在客户常问:“你觉得股票组合能做出什么样的回报?”标准答案是 12%。为什么?“嗯,”我们(过于简单化地)说,“股市每年大约回报 10%。稍加努力,我们应该至少能在此基础上提升 20%。”当然,时间已经证明,这毫无道理。“稍加努力”并没有增加任何收益。事实上,在大多数情况下,主动投资反而减损了收益:大多数股票基金都跑不赢指数,尤其是在扣除费用之后。

终极证据又是什么?橡树资本在不良债务投资——也就是廉价买入——中的关键要素,来源于卖家给我们带来的巨大机会。在经济和市场危机期间,负面情绪达到高潮,许多投资者变得沮丧或恐惧,恐慌性抛售。我们在不良债务上追求的那种结果,只有在持有者以非理性低价卖给我们时才能实现。

卓越的投资在很大程度上在于利用别人犯下的错误。显然,因为价格下跌就抛售,这是一个能给买家带来巨大机会的错误。

投资者该何时卖出?

如果你不应该因为上涨而卖出,也不应该因为下跌而卖出,那什么时候卖出才是对的?正如我之前提到的,我在《有价值的东西》中描述了 2020 年安德鲁和他的家人与南希和我同住期间发生的那些讨论。那段经历确实极为宝贵——是疫情带来的一抹意外亮色。那份备忘录在我至今所有的备忘录中,引起的读者反响最为强烈。这种反响可能归因于:(a)内容,大多与价值投资相关;(b)所提供的个人见解,尤其是我关于需要与时俱进的坦白;(c)我在附录中重现的对话。后者大致如下:

霍华德:嘿,我看到 XYZ 今年涨了 20%,市盈率是 xx。你不想获利了结一些吗?

安德鲁:爸,我跟你说过,我不是卖家。我为什么要卖?

霍:嗯,你可以在这里卖一些,因为(a)你涨了这么多;(b)你想把部分收益“落袋为安”,确保不会全部回吐;(c)以那个估值,可能已经高估且岌岌可危。当然,还有(d)从来没有人因为获利了结而破产。

安:是啊,但另一方面,(a)我是长期投资者,我不把股票看作可交易的纸片,而是生意的部分所有权;(b)这家公司还有巨大潜力;(c)我能承受短期向下波动,这个威胁

powerful shift in recent decades toward indexing and other forms of passive investing has taken place for the simple reason that active investment decisions are so often wrong. Of course, many forms of error contribute to this reality. Whatever the reason, however, we have to conclude that, on average, active professional investors held more of the things that did less well and less of the things that outperformed, and/or that they bought too much at elevated prices and sold too much at depressed prices. Passive investing hasn’t grown to cover the majority of U.S. equity mutual fund capital because passive results have been so good; I think it’s because active management has been so bad. Back when I worked at First National City Bank 50 years ago, prospective clients used to ask, “What kind of return do you think you can make in an equity portfolio?” The standard answer was 12%. Why? “Well,” we said (so simplistically), “the stock market returns about 10% a year. A little effort should enable us to improve on that by at least 20%.” Of course, as time has shown, there’s no truth in that. “A little effort” didn’t add anything. In fact, in most cases, active investing detracted: most equity funds failed to keep up with the indices, especially after fees. What about the ultimate proof? The essential ingredient in Oaktree’s investments in distressed debt – bargain purchases – has emanated from the great opportunities sellers gave us. Negativity reaches a crescendo during economic and market crises, causing many investors to become depressed or fearful and sell in panic. Results like those we target in distressed debt can only be achieved when holders sell to us at irrationally low prices. Superior investing consists largely of taking advantage of mistakes made by others. Clearly, selling things because they’re down is a mistake that can give the buyers great opportunities. When Should Investors Sell? If you shouldn’t sell things because they’re up, and you shouldn’t sell because they’re down, is it ever right to sell? As I previously mentioned, I described the discussions that took place while Andrew and his family lived with Nancy and me in 2020 in Something of Value. That experience truly was of great value – an unexpected silver lining to the pandemic. That memo evoked the strongest reaction from readers of any of my memos to date. This response was probably attributable to (a) the content, which mostly related to value investing; (b) the personal insights provided, and especially my confession regarding my need to grow with the times; or (c) the recreated conversation that I included as an appendix. The last of these went like this, in part: Howard: Hey, I see XYZ is up xx% this year and selling at a p/e ratio of xx. Are you tempted to take some profits? Andrew: Dad, I’ve told you I’m not a seller. Why would I sell? H: Well, you might sell some here because (a) you’re up so much; (b) you want to put some of the gain “in the books” to make sure you don’t give it all back; and (c) at that valuation, it might be overvalued and precarious. And, of course, (d) no one ever went broke taking a profit. A: Yeah, but on the other hand, (a) I’m a long-term investor, and I don’t think of shares as pieces of paper to trade, but as part ownership in a business; (b) the company still has enormous potential; and (c) I can live with a short-term downward fluctuation, the threat

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说到底,股票之所以会不断冒出机会,一部分原因正在于此。归根结底,只有长期才真正要紧。(我们家满嘴都是“第一、第二、第三”,也不知道安德鲁是从哪儿学来的。)

H:但如果短期内可能已经高估了,难道不该减掉一部分仓位、落袋为安吗?等它跌下来,一来你少后悔,二来还能更低买回来。

A:如果我持有一家私人公司的股份,潜力巨大、势头强劲、管理层优秀,我绝不会因为有人报了个好价钱就卖掉一部分。伟大的复合增长型公司极其难找,轻易放手通常是个错误。再说,我觉得预测一家公司的长期结果,比预测短期股价波动要直接得多;拿一个你高度有把握的决定,去换一个你只能低把握的判断,根本不划算……

H:难道就没有一个时点,你会开始卖吗?

A:理论上是有,但主要看两点:第一,基本面是不是按我期望的方向走;第二,这个机会跟手头其他可选机会相比怎么样,同时把我对这个机会的高度安心感也算进去。

像“落袋为安永远不会让人破产”这种格言,对业余给自己做投资的人或许适用,但在专业投资里没有立足之地。卖出的好理由确实存在,但跟害怕犯错、后悔、丢面子这些心态毫无关系。真正该依据的,是投资的前景——而不是投资者的心理——而且必须靠冷静的财务分析、严谨和纪律来识别。

斯坦福大学教授西德尼·科特尔后来担任本杰明·格雷厄姆和戴维·多德合著《证券分析》后期版本的编辑,这本书被誉为“价值投资圣经”,我 56 年前在沃顿商学院读的就是那个版本。所以我对这本书的称呼一直是“格雷厄姆、多德与科特尔”。20 世纪 70 年代,西德在花旗银行第一国民城市银行的投资部门当顾问,他给投资下的那句定义,我一直没忘:“相对选择的纪律”。换句话说,投资者做出的多数组合决策,本质上都是相对选择。

显而易见,任何卖出既有持仓的决定,都会受到相对考量的巨大影响。

of which is part of what creates opportunities in stocks to begin with. Ultimately, it’s only the long term that matters. (There’s a lot of “a-b-c” in our house. I wonder where Andrew got that.) H: But if it’s potentially overvalued in the short term, shouldn’t you trim your holding and pocket some of the gain? Then if it goes down, (a) you’ve limited your regret and (b) you can buy in lower. A: If I owned a stake in a private company with enormous potential, strong momentum and great management, I would never sell part of it just because someone offered me a full price. Great compounders are extremely hard to find, so it’s usually a mistake to let them go. Also, I think it’s much more straightforward to predict the long-term outcome for a company than short-term price movements, and it doesn’t make sense to trade off a decision in an area of high conviction for one about which you’re limited to low conviction. . . . H: Isn’t there any point where you’d begin to sell? A: In theory there is, but it largely depends on (a) whether the fundamentals are playing out as I hope and (b) how this opportunity compares to the others that are available, taking into account my high level of comfort with this one. Aphorisms like “no one ever went broke taking a profit” may be relevant to people who invest part-time for themselves, but they should have no place in professional investing. There certainly are good reasons for selling, but they have nothing to do with the fear of making mistakes, experiencing regret and looking bad. Rather, these reasons should be based on the outlook for the investment – not the psyche of the investor – and they have to be identified through hardheaded financial analysis, rigor and discipline. Stanford University professor Sidney Cottle was the editor of the later versions of Benjamin Graham and David L. Dodd’s Security Analysis, “the bible of value investing,” including the edition I read at Wharton 56 years ago. For that reason, I knew the book as “Graham, Dodd and Cottle.” Sid was a consultant to the investment department at First National City Bank in the 1970s, and I’ve never forgotten his description of investing: “the discipline of relative selection.” In other words, most of the portfolio decisions investors make are relative choices. It’s patently clear that relative considerations should play an enormous part in any decision to sell existing holdings. • •

如果当初的投资逻辑现在看起来不如以前站得住脚,或者它被证实的概率已经下降,那么卖出部分或全部持仓或许是合适的。同样,如果出现了另一个看起来更有前景的投资机会——能够提供更优的风险调整后预期回报——那么减持或清空现有持仓、为新机会腾出空间,也是合理的。

If your investment thesis seems less valid than it did previously and/or the probability that it will prove accurate has declined, selling some or all of the holding is probably appropriate. Likewise, if another investment comes along that appears to have more promise – to offer a superior risk-adjusted prospective return – it’s reasonable to reduce or eliminate existing holdings to make room for it.

卖出资产这一决策,绝不能孤立地看待。科特尔提出的“相对选择”概念,强调了一个事实:每次卖出都会产生资金。你打算拿这些资金做什么?你心中是否已有更可能带来高回报的投资目标?转投新投资,你可能会错失什么?而如果继续持有现有资产,你又得放弃什么?

Selling an asset is a decision that must not be considered in isolation. Cottle’s concept of “relative selection” highlights the fact that every sale results in proceeds. What will you do with them? Do you have something in mind that you think might produce a superior return? What might you miss by switching to the new investment? And what will you give up if you continue to hold the asset in your

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与其改变投资组合,不如先问自己几个问题?或者,你根本没打算把卖出的钱再投出去。那样的话,把资金握在手里,真能比你继续持有原来那只股票更划算吗?这类问题,牵扯到“机会成本”的概念,这是金融决策里最重要的思想之一。

换个话题,要是因为觉得某只持仓或整个市场短期要跌,就想着卖出,这想法也有不少现实问题:

portfolio rather than making the change? Or perhaps you don’t plan to reinvest the proceeds. In that case, what’s the likelihood that holding the proceeds in cash will make you better off than you would have been if you had held onto the thing you sold? Questions like these relate to the concept of “opportunity cost,” one of the most important ideas in financial decision-making. Switching gears, what about the idea of selling because you think a temporary dip lies ahead that will affect one of your holdings or the whole market? There are real problems with this approach: • • • • • •

为什么要卖掉你认为长期前景良好的东西,去应对你预期只是暂时的下跌呢?

这样做反而多了一种出错的可能(本来出错的方式就够多了),因为下跌未必会发生。

伯克希尔·哈撒韦副董事长查理·芒格指出,为了择时而卖出,实际上给了投资者两种出错的可能:下跌可能发生也可能不发生;如果真跌了,你还得琢磨什么时候是合适的买回时机。

或许还有第三种出错的可能,因为一旦卖了,在等待下跌、等待买回时机到来的这段时间,你还得决定拿这笔钱做什么。

那些靠频繁卖出躲过下跌的人,往往陶醉于自己的聪明,却不会在随后的低点重新建仓。所以,即便卖对了的人,也可能一事无成。

最后,万一你判断错了,根本没有下跌呢?那样的话,你会错过随后的上涨,要么永远买不回来,要么只能以更高的价格买回。

Why sell something you think has a positive long-term future to prepare for a dip you expect to be temporary? Doing so introduces one more way to be wrong (of which there are so many), since the decline might not occur. Charlie Munger, vice chairman of Berkshire Hathaway, points out that selling for market-timing purposes actually gives an investor two ways to be wrong: the decline may or may not occur, and if it does, you’ll have to figure out when the time is right to go back in. Or maybe it’s three ways, because once you sell, you also have to decide what to do with the proceeds while you wait until the dip occurs and the time comes to get back in. People who avoid declines by selling too often may revel in their brilliance and fail to reinstate their positions at the resulting lows. Thus, even sellers who were right can fail to accomplish anything of lasting value. Lastly, what if you’re wrong and there is no dip? In that case, you’ll miss out on the ensuing gains and either never get back in or do so at higher prices.

所以,出于择时目的卖出通常不是个好主意。能靠择时获利的机会少之又少,而具备把握这些时机所需技能的人更是凤毛麟角。

在结束这个话题之前,有必要指出一点:卖出的决定并非总在投资经理的掌控之内。客户可能从账户和基金中撤资,迫使经理卖出;封闭式基金的有限存续期也可能要求经理清仓,即便所持资产尚未到卖出的成熟时机。在这些情况下,选择卖什么仍可基于经理对未来回报的预期,但不卖这个选项并不在经理的决策范围内。

持有多少算过多?

确实,有时基于相对选择的考虑,卖掉一项资产换入另一项是明智之举。但我们不能机械地这么做。如果机械行事,走到逻辑极端,我们就会把全部资本押注在自认为最好的那一项投资上。

几乎所有投资者——即便最顶尖的——都会分散投资组合。我们可能对哪项持仓绝对最佳有所感知,但我从未听说哪位投资者只持有一项资产。他们或许会超配心仪的标的,以利用自认为掌握的信息,但仍会分散投资,以防范自己不了解的风险。这意味着他们做出次优选择,可能牺牲一部分追求最高回报的机会,来换取仅仅取得出色回报的更高概率。

So it’s generally not a good idea to sell for purposes of market timing. There are very few occasions to do so profitably and very few people who possess the skill needed to take advantage of these opportunities. Before I close on this subject, it’s important to note that decisions to sell aren’t always within an investment manager’s control. Clients can withdraw capital from accounts and funds, necessitating sales, and the limited lifespan of closed-end funds can require managers to liquidate holdings even though they’re not ripe for selling. The choice of what to sell under these conditions can still be based on a manager’s expectations regarding future returns, but deciding not to sell isn’t among the manager’s choices. How Much Is Too Much to Hold? Certainly there are times when it’s right to sell one asset in favor of another based on the idea of relative selection. But we mustn’t do this in a mechanical manner. If we did, at the logical extreme, we would put all of our capital into the one investment we consider the best. Virtually all investors – even the best – diversify their portfolios. We may have a sense for which holding is the absolute best, but I’ve never heard of an investor with a one-asset portfolio. They may overweight favorites to take advantage of what they think they know, but they still diversify to protect against what they don’t know. That means they sub-optimize, potentially trading off some of their chance at a maximal return to increase the likelihood of a merely excellent one.

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这里有一个相关问题,来自我和安德鲁重构的对话:

H:你管理的是一个集中持仓的投资组合。你投资 XYZ 时它就是重仓股,如今股价上涨后仓位更大了。聪明的投资者集中持仓并长期持有,好利用自己懂的东西;但同时分散持股,并在上涨中卖出,限制自己不懂的东西可能带来的损失。这个仓位的增长,难道没有让我们的投资组合在这方面失衡吗?

A:也许确实如此,取决于你的目标。但减仓意味着卖出我基于自下而上的评估感到极为放心的东西,转而买入我信心不足或了解更少的东西(或者持有现金)。在我看来,拥有少数几只我深有信心的股票远远更好。我这辈子只会产生几个真正的好主意,所以我必须把仅有的几个用到极致。

所有专业投资者都希望为客户创造良好的投资业绩,但他们同样希望自己获得财务上的成功。而业余投资者必须在自身风险承受能力的范围内进行投资。出于这些原因,大多数投资者——当然也包括绝大多数投资经理的客户——都无法对投资组合集中带来的风险无动于衷,也难以承受不利事件带来的冲击。这些考量给限制单一资产买入规模、在上涨中逐步减仓提供了正当理由。

投资者有时会把投资组合中资产权重的决策交给一个叫“组合优化”的流程。把各类资产的收益潜力、风险和相关性数据输入计算机模型,输出的就是预期风险调整后收益最优的投资组合。如果某项资产相对其他资产上涨,重新跑一遍模型,它就会告诉你该买什么、卖什么。这些模型的主要问题在于,我们掌握的关于这三个参数的所有数据都属于过去,但要得出理想的投资组合,模型需要的是能准确描述未来的数据。此外,模型需要一个数值来代表风险,而我坚决认为,没有任何一个数字能完整描述一项资产的风险。所以,优化模型无法有效地指导投资组合的操作。

底线是:

Here’s a related question from my reconstructed conversation with Andrew: H: You run a concentrated portfolio. XYZ was a big position when you invested, and it’s even bigger today, given the appreciation. Intelligent investors concentrate portfolios and hold on to take advantage of what they know, but they diversify holdings and sell as things rise to limit the potential damage from what they don’t know. Hasn’t the growth in this position put our portfolio out of whack in that regard? A: Perhaps that’s true, depending on your goals. But trimming would mean selling something I feel immense comfort with based on my bottom-up assessment and moving into something I feel less good about or know less well (or cash). To me, it’s far better to own a small number of things about which I feel strongly. I’ll only have a few good insights over my lifetime, so I have to maximize the few I have. All professional investors want good investment performance for their clients, but they also want financial success for themselves. And amateurs have to invest within the limits of their risk tolerance. For these reasons, most investors – and certainly most investment managers’ clients – aren’t immune to apprehension regarding portfolio concentration and thus susceptibility to untoward developments. These considerations introduce valid reasons for limiting the size of individual asset purchases and trimming positions as they appreciate. Investors sometimes delegate the decision on how to weight assets in portfolios to a process called portfolio optimization. Inputs regarding asset classes’ return potential, risk and correlation are fed into a computer model, and out comes the portfolio with the optimal expected risk-adjusted return. If an asset appreciates relative to the others, the model can be rerun, and it will tell you what to buy and sell. The main problem with these models lies in the fact that all the data we have regarding those three parameters relates to the past, but to arrive at the ideal portfolio, the model needs data that accurately describes the future. Further, the models need a numerical input for risk, and I absolutely insist that no single number can fully describe an asset’s risk. Thus, optimization models can’t successfully dictate portfolio actions. The bottom line: • • • •

我们的投资决策应基于对每项资产潜力的评估,

不应仅因价格上涨、仓位膨胀就卖出,

限制持仓规模可以有正当理由,

但这些限制该是多少,并没有科学算法可循。

we should base our investment decisions on our estimates of each asset’s potential, we shouldn’t sell just because the price has risen and the position has swelled, there can be legitimate reasons to limit the size of the positions we hold, but there’s no way to scientifically calculate what those limits should be.

换句话说,是减持还是彻底清仓,最终要靠判断……就像投资中其他所有重要的事情一样。

关于卖出的最后总结

多数投资者试图通过超配或低配特定资产,以及精准把握买卖时机来增加价值。虽然鲜有人能证明自己始终做对这两件事(见第 4 页我对主动管理的评论),但谁都有权一试。不过,这里有个大大的“但是”。

In other words, the decision to trim positions or to sell out entirely comes down to judgment . . . like everything else that matters in investing. The Final Word on Selling Most investors try to add value by over- and underweighting specific assets and/or through well-timed buying and selling. While few have demonstrated the ability to consistently do these things correctly (see my comments on active management on page 4), everyone’s free to have a go at it. There is, however, a big “but.”

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我清楚的一点是,仅仅保持投资状态就是“最重要的事”。(真该有人写本这个书名的书!)大多数主动管理型投资组合,靠调整仓位权重或为了择时买进卖出,都不会跑赢市场。你可以试着通过这类操作来增厚收益,但这些动作往好里说是不太可能奏效,往坏里说还会添乱。

大多数经济体和公司都受益于积极的基本面长期趋势,因此大多数证券市场在大多数年份都是上涨的,长期来看更是如此。美国历史最悠久的股指之一——标普 500 指数,过去 90 年的年均复合回报率估计为 10.5%。这是惊人的表现。这意味着 90 年前投资 1 美元于标普 500 指数,今天将增长到大约 8000 美元。

很多人对复利的神奇赞不绝口。比如,据说阿尔伯特·爱因斯坦曾称复利为“世界第八大奇迹”。如果今天投资 1 美元,按 10.5% 的历史复合回报率计算,50 年后将增长到 147 美元。有人可能会说,未来几年的经济增长会比过去慢,或者说以前比现在更容易找到便宜股票。然而,即使只有 7% 的复合回报率,今天投资的 1 美元,50 年后也会增长到超过 29 美元。因此,今天步入成年的年轻人,只要尽早开始投资,并且不因频繁交易而干扰这个过程,到退休时几乎可以肯定过得相当宽裕。

我喜欢我们这个时代最伟大的投资者之一比尔·米勒在他 2021 年第三季度市场信函中的说法:

战后时期,美国股市大约 70% 的年份是上涨的……概率远不及此的赌场生意都能让老板赚得盆满钵满,但大多数投资者却在猜测那 30% 的下跌年份,甚至更糟的是,花时间试图在市场季度性的上下波动中冲浪,到头来一无所获。股票的大部分回报都集中在从极度悲观或恐慌时期开始的急剧爆发中,就像我们最近在 2020 年疫情引发的下跌中看到的那样。我们相信,在股市中积累财富的关键是时间,而不是时机。(2021 年 10 月 18 日。强调为原文所加)

米勒所说的“急剧爆发”是什么?2019 年 4 月 11 日,Motley Fool 网站引用摩根大通资产管理公司《2019 年退休指南》的数据显示,1999 年至 2018 年的 20 年间,标普 500 指数的年回报率为 5.6%,但如果你错过了表现最好的 10 天(约占交易日的 0.4%),你的回报率就只有 2.0%;如果你错过了表现最好的 20 天,那你就一分钱也赚不到。过去,回报也常常类似地集中在少数几天里。然而,过度活跃的投资者仍不断跳进跳出市场,付出交易成本和资本利得税,还冒着错过那些“急剧爆发”的风险。

如前所述,投资者常常因为相信下跌即将来临、自己有能力避开而卖出。但事实是,买入或持有——即便是在高价位上——然后经历下跌,这本身远非致命。通常,每一个市场高点之后都会有更高的高点,而且说到底,只有长期回报才算数。通过考虑不周的卖出而减少市场敞口——从而无法充分参与市场的长期积极趋势——是投资中的大忌。而毫无理由地卖出已经下跌的东西,把负面波动变成永久损失,错失长期复利的奇迹,那就更是大错特错了。

What’s clear to me is that simply being invested is by far “the most important thing.” (Someone should write a book with that title!) Most actively managed portfolios won’t outperform the market as a result of manipulation of portfolio weightings or buying and selling for purposes of market timing. You can try to add to returns by engaging in such machinations, but these actions are unlikely to work at best and can get in the way at worst. Most economies and corporations benefit from positive underlying secular trends, and thus most securities markets rise in most years and certainly over long periods. One of the longest-running U.S. equity indices, the S&P 500, has produced an estimated compound average return over the last 90 years of 10.5% per year. That’s startling performance. It means $1 invested in the S&P 500 90 years ago would have grown to roughly $8,000 today. Many people have remarked on the wonders of compounding. For example, Albert Einstein reportedly called compound interest “the eighth wonder of the world.” If $1 could be invested today at the historic compound return of 10.5% per year, it would grow to $147 in 50 years. One might argue that economic growth will be slower in the years ahead than it was in the past, or that bargain stocks were easier to find in previous periods than they are today. Nevertheless, even if it compounds at just 7%, $1 invested today will grow to over $29 in 50 years. Thus, someone entering adulthood today is practically guaranteed to be well fixed by the time they retire if they merely start investing promptly and avoid tampering with the process by trading. I like the way Bill Miller, one of the great investors of our time, put it in his 3Q 2021 Market Letter: In the post-war period the US stock market has gone up in around 70% of the years . . . Odds much less favorable than that have made casino owners very rich, yet most investors try to guess the 30% of the time stocks decline, or even worse spend time trying to surf, to no avail, the quarterly up and down waves in the market. Most of the returns in stocks are concentrated in sharp bursts beginning in periods of great pessimism or fear, as we saw most recently in the 2020 pandemic decline. We believe time, not timing, is the key to building wealth in the stock market. (October 18, 2021. Emphasis added) What are the “sharp bursts” Miller talks about? On April 11, 2019, The Motley Fool cited data from JP Morgan Asset Management’s 2019 Retirement Guide showing that in the 20-year period between 1999 and 2018, the annual return on the S&P 500 was 5.6%, but your return would only have been 2.0% if you had sat out the 10 best days (or roughly 0.4% of the trading days), and you wouldn’t have made any money at all if you had missed the 20 best days. In the past, returns have often been similarly concentrated in a small number of days. Nevertheless, overactive investors continue to jump in and out of the market, incurring transactions costs and capital gains taxes and running the risk of missing those “sharp bursts.” As mentioned earlier, investors often engage in selling because they believe a decline is imminent and they have the ability to avoid it. The truth, however, is that buying or holding – even at elevated prices – and experiencing a decline is in itself far from fatal. Usually, every market high is followed by a higher one and, after all, only the long-term return matters. Reducing market exposure through ill-conceived selling – and thus failing to participate fully in the markets’ positive long-term trend – is a cardinal sin in investing. That’s even more true of selling without reason things that have fallen, turning negative fluctuations into permanent losses and missing out on the miracle of long-term compounding.

2022 年橡树资本管理公司(Oaktree Capital Management, L.P.)

2022 Oaktree Capital Management, L.P.

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初次见面的人得知我从事投资行业,常会问(尤其是在欧洲)“你交易什么?”这个问题让我很不舒服。在我看来,“交易”意味着靠猜测价格在未来一小时、一天、一个月或一个季度的走势,在单个资产和整个市场之间跳进跳出。橡树资本不干这种事,而且很少有人证明自己有这个本事。

我们不把自己当交易员,而把自己当投资者。我的看法是,投资是根据对资产潜力的理性估算投入资本,并在长期内从结果中获益。橡树资本确实雇了一些头衔叫交易员的人,但他们的工作是执行投资组合经理基于资产基本面做出的长期投资决策。橡树资本没有人相信,靠先卖出、等跌了再买回来能赚钱或升职;我们的做法是持有多年,如果对基本面的预期得到印证,就让价值把价格抬上去。

1995 年橡树资本成立时,五位创始人——当时他们平均已共事九年——基于那段时间的成功经验确立了一套投资哲学。六条信条之一讲的就是我们买卖时对择时的态度:

我们不相信有人具备准确择时所需的那种预测能力,因此只要还能以有吸引力的价格买到资产,我们就会让投资组合保持满仓。对市场环境的担忧可能会让我们转向更偏防守的标的、提高选股标准或放慢动作,但我们从不提高现金比例。客户雇我们是为了投资特定的市场领域,我们绝不能失职。手里的投资跌了很难受,但该买的时候没买、白白错过回报,那是不可原谅的。

六条投资哲学信条我们从未改过一条——包括这一条——也没有改的计划。

2022 年 1 月 13 日

When I meet people for the first time and they find out I’m in the investment business, they often ask (especially in Europe) “what do you trade?” That question makes me bristle. To me, “trading” means jumping in and out of individual assets and whole markets on the basis of guesswork as to what prices will do in the next hour, day, month or quarter. We don’t engage in such activity at Oaktree, and few people have demonstrated the ability to do it well. Rather than traders, we consider ourselves investors. In my view, investing means committing capital to assets based on well-reasoned estimates of their potential and benefitting from the results over the long term. Oaktree does employ people called traders, but their job consists of implementing longterm investment decisions made by portfolio managers based on assets’ fundamentals. No one at Oaktree believes they can make money or advance their career by selling now and buying back after an intervening decline, as opposed to holding for years and letting value lift prices if fundamental expectations prove out. When Oaktree was formed in 1995, the five founders – who at that point had worked together for nine years on average – established an investment philosophy based on what we’d successfully done in that time. One of the six tenets expressed our view on trying to time markets when buying and selling: Because we do not believe in the predictive ability required to correctly time markets, we keep portfolios fully invested whenever attractively priced assets can be bought. Concern about the market climate may cause us to tilt toward more defensive investments, increase selectivity or act more deliberately, but we never move to raise cash. Clients hire us to invest in specific market niches, and we must never fail to do our job. Holding investments that decline in price is unpleasant, but missing out on returns because we failed to buy what we were hired to buy is inexcusable. We’ve never changed any of the six tenets of our investment philosophy – including this one – and we have no plans to do so. January 13, 2022

2022 橡树资本管理有限合伙企业

2022 Oaktree Capital Management, L.P.

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