美国企业、共同基金与投资者的新时代

2004 · 演讲 · 原文约 5697 词
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美国企业、共同基金及投资者的新时代

A New Era for Corporate America, for Mutual Funds, and for Investors

美国企业界、共同基金以及投资者的新时代

A New Era for Corporate America, for Mutual Funds, and for Investors

约翰·C·博格尔的发言

Remarks by John C. Bogle

创始人、先锋集团前董事长

Founder and Former Chairman, The Vanguard Group

尊敬的主讲人系列

Distinguished Speaker Series

范德堡大学欧文管理学院

The Owen School of Management Vanderbilt University

November 11, 2003

November 11, 2003

Nashville, Tennessee

Nashville, Tennessee

很荣幸能再次来到范德比尔特大学欧文管理学院。(顺便说一句,恭喜你们被评为顶级 MBA“隐藏宝石”项目,并在近期《华尔街日报》排名中大步跃进至第 15 名!)今天,我想和各位谈谈投资领域即将迎来的新时代——我们的金融市场进入了一个预期回报低于 20 世纪下半叶的新时代;在 20 世纪 90 年代骇人听闻的财务操纵之后,美国企业治理进入了一个新时代;而在近期丑闻的催生下,共同基金行业也进入了一个新时代。

I'm delighted to return to Vanderbilt and to the Owen School of Management. (Congratulations, by the way, on being named one of the top MBA "hidden gems," and your great leap forward to a rank of #15 in the recent Wall Street Journal rankings!) I'll talk to you today about the new era for investing that lies ahead—a new era in our financial markets in which we can expect more subdued returns then those of the latter half of the second century, a new era for the governance of corporate America after the egregious financial manipulation of the 1990s; and a new era for the mutual fund industry growing out of the recent scandals.

我们的商业机构需要重振活力,而这为你们每一个人都创造了巨大机遇。当然,我尤其高兴的是我的儿子安德鲁正在这里攻读 MBA,延续了他哥哥约翰·欧文(1983 届)开启的传统——约翰后来走上了卓越而成功的商业道路,如今经营着自己的资产管理公司。

Our business institutions need to be reinvigorated, and that situation creates great opportunities for each one of you. Of course I'm especially pleased that my son Andrew is preparing here for his MBA, continuing the tradition begun by his brother, John, Owen 1983, who moved on to a distinguished and successful business career and now runs his own money management firm.

11 年前,我有幸在贵校 1992 届毕业典礼上发表演讲,题目是“只管向前,义无反顾”。我不知道有多少毕业生接受了这个建议,但显然我自己做到了。虽然后来我的想法有所改变——我向你保证,这颗新心和原来那个是同一个位置——但我依然延续着看似贯穿整个职业生涯的使命:为投资者建设一个更美好的世界。

It was eleven years ago when I was honored to deliver the Commencement address to your Class of 1992. It was entitled "Press On, Regardless," and while I don't know how many graduates took the advice, it's clear that I did. While I've had, well, a change of heart since then, I assure you that my new heart is in the same place as the old one, and I continue on my seemingly career-long crusade to build a better world for investors.

事实是,我关于投资的基本价值观,是在普林斯顿大学读本科的四年里形成的。大约 54 年前,我在那里偶然看到了 1949 年 12 月的《财富》杂志,第一次知道有一种叫“共同基金行业”的东西存在。当看到文章里把这个行业描述为“规模虽小却争议不断”时,我立刻明白自己找到了毕业论文的题目——当时和现在一样,这是普林斯顿大学文学士学位的要求。

The fact is that the basic values I hold about investing were formed during my four years as an undergraduate at Princeton University. There, almost 54 years ago, I happened upon the December 1949 issue of Fortune magazine and learned for the first time that something called "the mutual fund industry" existed. When I saw the industry described in the article as "tiny but contentious," I knew immediately that I had found the topic for my senior thesis, then as now, a requirement for the Bachelor of Arts degree at Princeton.

在接下来的 18 个月里,我花了无数时间研究和撰写论文。关于这个领域,当时公开信息少得惊人——它由大约 130 只共同基金组成,资产总额仅为 25 亿美元。哈佛战略大师迈克尔·波特(Michael Porter)建议人们在考虑职业时“选个好行业”,我选择论文主题时无疑正是这么做的。自那以来,该行业以近 16% 的年增长率发展,可能一直是美国增长最快的行业;如今共有 9000 只基金,总资产接近 7 万亿美元!

Over the next 18 months, I spent countless hours researching and writing my thesis. Remarkably little public information was available about this field, then consisting of some 130 mutual funds with assets aggregating just $2½ billion . Harvard strategy guru Michael Porter advises people considering their careers to "pick a good industry," and I certainly did that when I chose my thesis topic. With an annual growth rate of almost 16% since then, the fund industry just may have been the fastest growing business in America, and today there are 9,000 funds, with total assets that approach $7 trillion !

一篇充满理想主义情怀的毕业设计论文

An Idealistic Senior Thesis

今天重读这篇论文,你大概会觉得它不过手法纯熟、或许有些稚嫩,但最重要的是——毫不掩饰的理想主义。(你可以亲自读一读,两年前麦格劳-希尔把它收录进《约翰·博格论投资:头五十年》出版,我的《坚持前行,不论顺逆》演讲是第 25 章。要是你能等上半个世纪,说不定什么都能出版!)一页又一页,我年轻时的理想主义跃然纸上,一再呼吁共同基金股东利益至上。论文开篇,我直奔主题:共同基金绝不可“以任何方式将股东利益置于其他经济角色之下;它们的首要责任永远是对其股东负责。”(在近期的丑闻中,整个行业似乎全然无视了这条重要建议)。紧接着,论文指出“已有迹象表明成本过高”,并称“未来行业增长的最大化,可以通过集中降低销售费用和管理费来实现”。(我的建议在那里同样落到了聋子的耳朵里!)

Read today, my thesis would probably impress you as no more than workmanlike, perhaps a bit callow, but above all, shamelessly idealistic. (And you can read it, for two years ago it was published by McGraw-Hill, part of John Bogle on Investing: The First 50 Years ; my "Press On Regardless" speech appears as Chapter 25 . If you wait a half-century, perhaps anything can be published!) On page after page, my youthful idealism speaks out, calling again and again for the primacy of the interests of the mutual fund shareholder. At the very opening of my thesis, I get right to the point: Mutual funds must not "in any way subordinate the interests of their shareholders to other economic roles. Their prime responsibility must always be to their shareholders. " (Important advice that the industry seems to have ignored in the recent scandals.) Shortly thereafter, "there is some indication that costs are too high," and that "future industry growth can be maximized by concentration on a reduction of sales charges and management fees." (My advice fell upon deaf ears there as well!)

在分析共同基金业绩后,我得出结论,“基金无法声称自己优于市场平均表现”,这或许预示了我将近四分之一个世纪后创建全球首只指数共同基金的决定。在论文更靠后的部分,“基金对公司政策的影响力……应始终符合股东的最佳利益,而非基金经理的特殊利益。”(同样,我的建议被弃之不顾,大多数基金被动的治理政策仍未能为股东提供良好服务。)

After analyzing mutual fund performance, I conclude that " funds can make no claim to superiority over the market averages ," perhaps an early harbinger of my decision to create, nearly a quarter-century later, the world's first index mutual fund. Still later in the thesis, "fund influence on corporate policy . . . should always be in the best interest of shareholders, not the special interests of the fund's managers." (Again, my advice fell by the wayside, and shareholders remain ill-served by the passive governance policies of most funds.)

我的结论强有力地重申了我至今仍坚守的信念:共同基金的使命是服务——“服务个人和机构投资者的需求……以尽可能高效、诚实、经济的方式服务他们……投资公司的主要职能是管理其投资组合。其他一切都是附带的。”

My conclusion powerfully reaffirmed the ideals that I hold to this day: The role of the mutual fund is to serve —"to serve the needs of both individual and institutional investors . . . to serve them in the most efficient , honest , and economical way possible . . . The principal function of investment companies is the management of their investment portfolios. Everything else is incidental. "

繁荣与萧条

The Boom and the Bust

然而,尽管这个行业未能达到我多年前提出的崇高理想——在我看来,甚至是彻底失败——但它确实在不断增长。随着上世纪 80 年代初开始的股票和债券大牛市,创造了美国历史上最慷慨的投资回报,这个行业实现了迅猛增长。在史无前例的大牛市中,美国股票的市值从不到 1 万亿美元增长到 17 万亿美元。“我们从未如此富足。”但好日子并没有——也不可能——永远持续下去,对理想主义者来说,最近几年并不太愉快。一些大型基金公司近期爆出的令人作呕的丑闻,只是巨大冰山的微不足道的小尖角;飞涨的基金费用,以及将我们的关注点从审慎管理转向机会主义营销,已经给投资者带来了高得多的成本。

Well, despite the fact that this industry has failed—and failed abysmally, in my view—to measure up to the high ideals I expressed all those years ago, grow it did. And as the great bull market in both stocks and bonds that began in the early 1980s produced the most generous investment returns in all our nation's history, it grew massively . In the greatest bull market in all history, the market capitalization of U.S. stocks grew from less than $1 trillion to $17 trillion. "We never had it so good." But the good times didn't—couldn't—continue to roll by and these recent years have not been very happy ones for idealists. The disgusting recent scandals in some of the fund industry's largest firms are only the small tip of a very large iceberg; soaring fund expenses and moving our focus from prudent management to opportunistic marketing have imposed far larger costs on our investors.

自 20 世纪 90 年代末那场大股市泡沫破裂以来,我们经历了 1929–33 年以来最惨烈的熊市,超过 8 万亿美元市值灰飞烟灭。但那泡沫里充的大多是虚火——投资者抱持着永远无法兑现的巨额期望,而企业管理者们出于利己动机、极度不切实际的激进增长预测又给这期望火上浇油。难怪泡沫一戳就破。

Since the great stock market bubble of the late 1990s burst, we have endured the painful experience of the greatest bear market in stocks since 1929–33, with more than $8 trillion erased in the plunge. But most of the air that inflated the bubble was hot air—enormous investor expectations that could never be fulfilled, fed by the aggressive growth projections of corporate managers that were both self-serving and grossly unrealistic. Small wonder that the bubble quickly deflated.

自一年前市场低点开始的强劲反弹,使市值重回 12 万亿美元,估值方面“恢复了正常(或至少趋于正常)”。凭借此轮反弹,尽管经历了随后的熊市,自 1982 年开启的牛市以来,股票的年度回报率目前总计为 13%,这无疑是一个可观的结果。通过复利的神奇作用,那些在 1982 年持有股票并一直持有至今的人,其资本已增长了超过 14 倍。因此,尽管股票市场经历了种种狂野与极端,长期持有普通股的投资者的风险得到了充分补偿。对这些投资者而言,泡沫的来与去,根本无关紧要。就在这一点上,有一个重要的教训:要下定决心坚持前行,不管……不仅不管繁荣,也要不管萧条。

The strong recovery from the market lows reached a year ago has carried the market cap back to $12 trillion, and we are "back to (or at least toward ) normalcy" in valuations. With this rebound, the annual return on stocks since the bull market that began in 1982, despite the ensuing bear market, now totals 13%, surely an attractive outcome. Through the miracle of compounding, those who owned stocks in 1982 and still hold them today have multiplied their capital more than fourteen times over. So for all of the stock market's wild and wooly extremes, long-term holders of common stocks have been well-compensated for the risks they assumed. For such investors, the coming of the bubble and then its going, simply did not matter. Right here, then, there's an important lesson about deciding to press on, regardless . . . not only regardless of the boom , but regardless of the bust , too.

但狂热之中并非没有赢家和输家——事实上两者都不少。简单来说,赢家就是那些在那段如今已成过往的繁荣盛世里卖出股票的人:持有股票期权的企业高管、通过 IPO 上市的科技创业者,以及将那些股价高飞的股票卖给客户、并从中收取数千亿美元服务费的投资银行家和共同基金经理。

But that doesn't mean there weren't winners and losers during the mania—and lots of both. Simply put, the winners were those who sold their stocks in the throes of the halcyon era that is now history—corporate executives with stock options, technology entrepreneurs with IPOs, and the investment bankers and mutual fund managers who sold the high-flying stocks to their clients, charging hundreds of billions in fees for their services.

输家大多是广大美国公众,他们兴冲冲地跳上了这趟令人兴奋的列车——大多是通过投机性共同基金——结果这是一次从公众投资者向企业内部人士和金融中介机构的巨额财富转移。当投机取代投资成为主流时,少数人总有一日能收获满满的 bounty,随后多数人必有一场清算。我们刚刚过去的泡沫,不过是又一场“非同寻常的群体性癫狂和乌合之众的狂热”——荷兰的郁金香、南海的航运、1929 年的股票、1960 年代的狂飙年代。这一切与过去如出一辙,理性预期再次被非理性繁荣所取代。

The losers were largely members of the great American public, who jumped on the exciting bandwagon, largely in speculative mutual funds—in all a massive transfer of wealth from public investors to corporate insiders and financial intermediaries. When speculation takes precedence over investment , there is always a day of bounty for the few followed by a day of reckoning for the many. Our late bubble was but the latest "extraordinary popular delusion and the madness of crowds—tulips in Holland, shipping in the South Seas, stocks in 1929, the go-go years of the 1960s. It's all of a piece, with the past, as rational expectations were once again replaced by irrational exuberance.

好吧,我们……这个灵活的金融体系配合了这场疯狂。企业高管们通过正当或不正当的手段实现激进的盈利指引;操纵收入、费用和资产负债表;会计标准的沦丧;审计师变成了管理层的事实上的商业伙伴——也就是咨询顾问;华尔街的“卖方”分析师,他们的推荐意见往往受吸引投行业务客户的欲望所左右;共同基金行业的“买方”分析师,则抛弃了自己的训练、经验和怀疑精神,沉溺于这场狂热的迷醉之中。但如果要找出近期泡沫中一个最突出的失败,那就是市场压倒性地只关注一只股票的瞬时价格,而不是一家公司的内在价值。然而,股票的价格是感知,基于感知行动是投机;公司的价值是现实,基于现实行动才是投资。

Our, well, flexible financial system cooperated in the madness. Aggressive earnings guidance from corporate executives, realized by fair means or foul; manipulation of revenues and expenses, balance sheets; the debasement of accounting standards; public auditors who became consultants to management, in effect, business partners; the "sell-side" analysts of Wall Street, whose recommendations were often shaped by the desire to attract investment banking clients; and the "buy-side" analysts of the mutual fund industry, who put aside their training, experience, and skepticism and succumbed to the heady spirit of the mania. But if there was a single dominant failing of the recent bubble, it was the market's overbearing focus on the momentary price of a stock rather than on the intrinsic value of a corporation . Yet the price of a stock is perception , and acting on that perception is speculation . The value of a corporation is reality , and acting on that reality is investment .

当高管们的薪酬取决于公司股价的上涨而非公司业务价值的提升时,他们根本不需要别人指点该怎么做:实现强劲、稳定的盈利增长,然后告诉华尔街。设定“业绩指引”目标,公开宣布你的预期,然后达成目标——而且要持续做到。起初,用传统的方法:增加销量、削减成本、提高生产率、开发新产品和服务。但在竞争激烈的经济环境下,这些目标并不容易实现。所以,当你无法靠创造来达成目标时,你就靠计数来达成目标。把会计数字推向边缘——有时甚至越过边缘。进行并购,不是为了商业理由,而是因为会计准则的漏洞允许这类交易在短期内推高盈利。而当所有这些还不够时,就作假。而且,正如我们现在所知,不少大公司确实就是这么干的。

When executives are paid for raising the price of their company's stock rather than for increasing the value of their company's business, they don't need to be told what to do: Achieve strong, steady earnings growth and tell Wall Street about it. Set "guidance" targets with public pronouncements of your expectations, and then meet your targets—and do it consistently. First, do it the old-fashioned way, by increasing volumes, cutting costs, raising productivity, developing new products and services. But in a competitive economy, these targets are not easy to meet. So when you can't meet them by making , you meet them by counting . Push the accounting numbers to the edge—and sometimes beyond. Undertake mergers, not for business reasons but because of loopholes in accounting rules that allow such transactions to provide a short-term boost to earnings. And when all of that isn't enough, cheat . And, as we now know, a number of large firms did exactly that.

所有者资本主义演变为经理人资本主义

Owners Capitalism Becomes Managers Capitalism

我们所目睹的,是一次深刻的转变——从传统的所有者资本主义(其目标是向资本投入者提供公平回报),演变为经理人资本主义,即回报中的很大一部分被转向了企业高管。人们常说,当高管强势、董事软弱、股东消极时,劫掠只是时间问题,而且它就发生在资本主义传统看门人,也就是那些公司董事的眼皮底下——这些董事的首要职责是代表选举他们的股东的利益。

What we've witnessed is a profound shift from traditional owners capitalism—in which the goal is to provide those who invest their capital with a fair return—to managers capitalism—in which major portions of that return are diverted to corporate executives. It is said that when we have strong managers, weak directors, and passive owners, it's only a matter of time until the looting begins, and it will happened right under the eyes of the traditional gatekeepers of our capitalistic system, the corporate directors whose prime responsibility is to represent the interests of the shareholders who elected them.

董事会成员肩负着确保企业资源服务于所有者的责任——要忠诚地管理好托付给他们的公司财产。然而,当首席执行官不仅是企业的老板,更成了董事会的老板时,受托责任这一理念便在美国企业的议程表上基本消失不见,管理层与治理层之间传统的权力分立也遭到了废除。

While it is the responsibility of those who serve on the boards of directors to ensure that the enterprise's resources are used in the service of its owners—to be faithful stewards , of the corporate property entrusted to them. But when the CEO becomes not only boss of the business, but boss of the board , the concept of stewardship became conspicuous by its absence from the agenda of corporate America, and the traditional separation of powers between management and governance was abrogated.

如何恢复这种权力平衡?如果董事们未能尽职尽责,那么,股东们就必须开始像所有者那样行事。尽管太多企业管家辜负了我们的信任,但恐怕,我们共同基金管理人以及我们的客户,得到的正是自己应得的公司治理水平。因为我们没有像所有者那样行事——关注企业价值并进行长期投资——反而像交易者那样,每年以平均 110% 的换手率周转基金组合,参与股价的短期投机。(有人称我们是“租股行业”,我认为这很贴切。)

How will we restore that balance of power? If the directors aren't up to the task, well, shareholders will have to start acting like owners . While too many of our corporate stewards have failed to earn our faith, we mutual fund managers and our clients have, I fear, gotten the corporate governance that we deserve. For we have not acted as owners , focusing on corporate value and investing for the long-term. Rather, we have acted as traders , turning our fund portfolios over at an average of 110% per year, engaging in short-term speculation in stock prices. (We have been called, accurately I think, the "rent-a-stock industry.")

部分原因在于,即便经历了那场惨烈的熊市,大多数大型机构投资者在公司治理中的角色依然引人注目——只不过是因为它们的沉默。但若要获得股东应得的治理,我们就必须开始以优秀企业公民的身份行事,认识到所有权不仅意味着权利,也意味着责任。这一转变将要求共同基金的优先次序进行重大调整。半个世纪前,我在本科论文中讨论过这个问题,提到凯恩斯勋爵对以下现象影响社会的担忧:“股票的常规估值是由大量无知个体的群体心理所确立的。”他认为,其结果“会导致价格的剧烈波动——那些原本被认为应该纠正这些反常行为的专业精英,也会追随群体心理,试图预见公众估值的变化,从而使这一趋势加剧。”因此,他将股市描述为“一场斗智游戏,旨在预测几个月后常规估值的基础,而非一项投资在多年内的预期收益。”

Partly as a result, even after the great bear market fallout, the role of most giant institutional investors in governance has been conspicuous only by the sound of its silence. But to get the governance our shareholders deserve, we need to begin to act as good corporate citizens, recognizing that ownership entails not only rights, but responsibilities. This change will demand a major realignment of mutual fund priorities. A half-century ago I discussed this issue in my senior thesis, noting Lord Keynes' concern about the implications for our society when "the conventional valuation of stocks is established (by) the mass psychology of a large number of ignorant individuals." The result, he suggested, "would lead to violent changes in prices, a trend intensified as even expert professionals, who, one might have supposed, would correct these vagaries, follow the mass psychology, and try to foresee changes in the public valuation." As a result, he described the stock market as, "a battle of wits to anticipate the basis of conventional values a few months hence rather than the prospective yield of an investment over a long term of years."

但我竟有几分鲁莽地要表示异议。在我的论文里,我对规模远为庞大的共同基金行业提出这样的期望:投资组合经理将为市场提供一种“稳定、成熟、理性且富有分析精神”的证券需求,这种需求本质上基于一家公司内在的经营表现,而非大众对股票价值的评判——即其价格。好吧,50 年过去了,公平地说,比分是“凯恩斯 1 分,博格尔 0 分”。但此时此刻,去对标我对金融机构的理想——从短期投机的愚行迈向长期投资的智慧——仍为时不晚。

But I had the temerity to disagree. In a far larger mutual fund industry, I suggested in my thesis, portfolio managers would "supply the market with a demand for securities that is steady , sophisticated , enlightened , and analytic , a demand that is based essentially on the (intrinsic) performance of a corporation rather than the public appraisal of the value of a share, that is, its price." Well, 50 years later, it is fair to say that the score is "Keynes one, Bogle zero." But it's not a moment too soon to measure up to my ideal for financial institutions: Moving from the folly of short-term speculation to the wisdom of long-term investment.

行动与反应

Actions and Reactions

这种对泡沫时代失败投资理念的反弹,完全符合艾萨克·牛顿爵士的第三运动定律——每一个作用力都有一个大小相等、方向相反的反作用力。而这条定律同样适用于金融市场本身。对泡沫末期的最初反应,就是泡沫终究会破灭,如同所有泡沫一样。熊市是牛市不可避免的反作用。这一规律同时适用于“新经济”的纳斯达克场外交易指数和以“旧经济”为主的纽约证券交易所指数。纳斯达克指数从高点跌至去年秋季的低点,跌幅高达 78%,而纽交所指数下跌 33%,不到前者的一半。(这两个市场的主要区别在于,要在纽交所上市,公司必须要有盈利。)在随后的反弹中,纳斯达克指数上涨了 73%,纽交所指数上涨了 30%。但是,别忘了复利那令人吃惊的残酷数学:亏损 78% 之后上涨 73%,净结果不是亏损 5%,而是亏损 62%!即便是亏损 33% 之后上涨 30%,结果也不是亏损 3%,而是资本亏损 14%。然而,我们显然听到了一个关于两个市场的故事:均值回归不仅存在,而且依然活跃。

This reaction to the failed investment ethos of the bubble era is entirely consistent with Sir Isaac Newton's third law of motion— for every action there is an equal and opposite reaction. And that law is also in force in the financial markets themselves. The first reaction to the late bubble is that, like all bubbles, it burst. The bear market was the inevitable reaction to the bull market . The rule applied in both the "new-economy" NASDAQ Index of unlisted stocks and the largely "old economy" New York Stock Exchange Index. The NASDAQ Index fell a stunning 78% from its high to its low last autumn, while the NYSE index fell 33%, less than half as much. (The principal difference between the two markets is that to be listed on the NYSE a company actually has to have earnings. ) In the ensuing recovery, the NASDAQ index is up 73%, and the NYSE up 30%. But, don't forget the surprisingly harsh mathematics of compounding: A 78% loss followed by a 73% gain nets, not to a 5% loss, but a 62% loss! And even a 33% loss balanced by a 30% gain results, not in a 3% loss, but a 14% loss of capital. But we've clearly been told a tale of two markets: Reversion to the mean is alive and well.

如今,在经历市场下跌和随后相当不错的复苏之后,未来会怎样?让我们来看一些数字,它们或许能帮助我们了解股票市场和债券市场未来的回报前景。我个人对仅仅依赖历史经验的做法不太信服,因为正如我一再重复的,“金融回报不是精算表”。投资的关键词是“不确定性”。要理解为什么过去无法预示未来,我们只需留意凯恩斯勋爵近 70 年前写下的话:“将基于过去经验的归纳论证应用于未来是危险的,除非你能区分出过去之所以如此的根本原因。”

但如果我们能分辨出过去之所以如此的原因,就能对未来设定一些合理的预期。凯恩斯帮助我们做出了这种区分,他指出,长期预期状态是“进取心”(即“预测资产在整个存续期间的可能收益”)和“投机心”(即“预测市场的心理状态”)的结合。我对这些话非常熟悉,因为 52 年前,我在普林斯顿的那篇论文中也引用了它们。

Today, after the fall—and a nice recovery—what does the future hold? Let's look at some numbers that might help us to understand what returns might lie ahead for the stock market, and for the bond market as well. I, for one, place little credence in simply looking at historical experience, for as I've said a thousand times, "financial returns are not actuarial tables." The watchword of investing is uncertainty . To understand why the past cannot foretell the future, we need only heed Lord Keynes' words, written nearly 70 years ago: "It is dangerous . . . to apply to the future inductive arguments based on past experience, unless one can distinguish the broad reasons why past experience was what it was ." But if we can distinguish the reasons why the past was what it was, we set some reasonable expectations about the future. Keynes helped us make this distinction by pointing out that the state of long-term expectation is a combination of enterprise ("forecasting the prospective yield of assets over their whole life") and speculation ("forecasting the psychology of the market"). I'm well familiar with those words, for 52 years ago I also incorporated them in that thesis at Princeton.

投资回报与投机回报

Investment Return and Speculative Returns

收益的这种双重属性,在股市历史中清晰可见。借用凯恩斯的思路,我把股市收益分为两类:a)投资回报(企业层面),由股票初始股息率加上后续盈利增长构成;b)投机回报,即市盈率变动对股价产生的影响。看看二十世纪股市的表现:首先注意股息率(黄色柱)在每十年中对总回报的稳健贡献——始终为正,仅有一次落在 3% 至 5% 的范围之外。同样值得注意的是,除了大萧条肆虐的 1930 年代,盈利增长(绿色柱)在每个十年中都为正贡献,通常每年在 4% 至 7% 之间。结果是:总投资回报(顶部的线)仅在 1930 年代这一个十年中出现负值,而且通常年化在 8% 至 13% 之间。

This dual nature of returns is clearly reflected in stock market history. Using Keynes' idea, I divide stock market returns into: a) Investment Return (enterprise), consisting of the initial dividend yield on stocks plus their subsequent earnings growth; and b) Speculative Return , the impact of charging price/earnings multiple on stock prices. Consider the record of stocks during the twentieth century: Note first the steady contribution of dividend yields (the yellow bars) to total return during each decade; always positive, only once outside the range of 3% to 5%. Note too that, with the exception of the depression-ridden 1930s, the contribution of earnings growth (the green bars) was positive in every decade, usually running between 4% and 7% per year. Result: Total investment returns (the line at the top) that were negative in only a single decade (again, the 1930s), and generally ran in the 8% to 13% annual range.

投机回报入场:与股息和盈利增长相对稳定的走势不同,图表(以蓝色柱状图呈现)中穿插着真正剧烈的投机回报波动,这源自市盈率的涨涨落落。(例如,若市盈率在十年间从 10 倍上涨至 20 倍,即增长 100%,则年化投机回报率约为 7.2%。)奇怪的是,每一个投机回报大幅为负的十年,无一例外地紧接着一个正向回报且幅度相当的十年——沉寂的 1910 年代之后是喧嚣的 1920 年代,令人沮丧的 1940 年代之后是繁荣的 1950 年代,失落的 1970 年代之后是飙升的 1980 年代——均值回归的宏大演绎。而更令人惊叹的是,1990 年代竟出现了史无前例的连续第二个十年投机回报飙升——这一模式前所未见。

Enter Speculative Return : Compared with the relative consistency of dividends and earnings growth over the decades, truly wild variations in speculative return punctuate the chart. (blue bars), as price-earnings ratios waxed and waned. (A 100% rise in the P/E, from 10 to 20 times over a decade, for example, would equate to a 7.2% annual speculative return.) Curiously, without exception, every decade of significantly negative speculative return was immediately followed by a decade in which it turned positive by a correlative amount—the quiet 1910s and then the roaring 1920s, the dispiriting 1940s and then the booming 1950s, the discouraging 1970s and then the soaring 1980s—RTM writ large. And then, amazingly, we see an unprecedented second consecutive exuberant increase in speculative return in the 1990s—a pattern never seen before.

现在看看整个 20 世纪:该世纪股票年均回报率为 10.4%(橙色柱)。其中近 10% 来自投资回报——5% 来自股息收益率,另约 5% 来自盈利增长。剩下的 0.6% 来自市盈率的轻微净提升。信息很明确:长期来看,股票回报取决于企业真实赚取的投资回报。投机回报所反映的感知因素影响甚微。在漫长的时间跨度里,经济基本面主宰长期股权回报;而短期内主导市场情绪的那些情绪,终将消散。

Now look at the 20 th century in total: the average annual return on stocks during the century was 10.4% (orange bar). Nearly 10% was represented by investment return; 5% by dividend yields and about another 5% by earnings growth. The remaining 0.6% came from a small net increase in the price-earnings ratio. The message is clear: In the long run, stock returns depend on the reality of the investment returns earned by business. The perception reflected by speculative returns counts for little. Over a long span of years, economics dominate long-term equity returns; emotions , so dominant in the short-term, dissolve.

收益回顾与展望

Returns in Retrospect, and in Prospect

1999 年结束时,回顾过去股票回报背后的原因,本可以帮助我们识别一个即将破裂的泡沫。首先,股息率是一个已知量。它已降至历史最低点的 1.1%,将其排除为未来投资回报的主要驱动因素,把重任留给了盈利增长。我选了 6% 作为未来十年的合理预期,略高于趋势线。如果这样,未来十年的投资回报将达到 7.1%。

As 1999 ended, looking at the reasons behind past stock returns would have helped us recognize a bubble that was about to burst. First, the dividend yield was a known quantity. It had fallen to an all-time low of 1.1%, eliminating it as a major driver of future investment return, and leaving the heavy lifting to earnings growth. I picked 6% as a reasonable expectation for the coming decade, a bit above the trend line. If so, investment return in the decade ahead would have come to 7.1%.

那么投机回报呢?在前二十年里,市场的市盈率从 7 倍飙升至 30.5 倍,带来每年 7.5% 的回报率。市盈率是世纪长期平均水平的两倍多,即便有人天真地相信“这次不一样”,认为如此高耸的比值不会回落,哪怕它维持不变,未来的投机回报也是零。但我的猜测是,市盈率可能会跌到 18 倍附近,每年提供大约 5% 的负投机回报。结果就是:1999–2009 年间股票的年均预期回报将不到 2%——而且不是连续十年每年 2%;股市根本不会那样走。更可能的情况,我当时说,是几年内出现 40% 或 50% 的下跌,随后恢复正常回报,比如每年 9% 左右。

What about speculative return? Over the previous two decades, the market's p/e ratio soared from seven times to 30.5 times, producing a 7.5% annual rate. With a p/e more than double the century-long norm, even if one naively believed that "this time is different," and that such a stratospheric ratio wouldn't decline , even if it held, the future speculative return would be zero. But my guess was that the p/e ratio might drop to the neighborhood of 18 times, providing a negative speculative return of about 5% per year. Result: An expected average return on stocks in 1999–2009 of less than just 2% per year—and not ten individual years at 2%; stock markets just don't behave that way. More likely, I said, was a 40% or 50% drop over a few years, followed by a return to more normal returns, say in the range of 9% annually.

我常说的,“我们或许知道市场会发生什么,但从未知道何时会发生。”但在 2000 年 4 月 6 日的一次演讲中,我抛开了谨慎:“所以让我把话说清楚。你们可以把我稳稳地归入这样一个阵营——这个阵营里的人深感担忧,认为股市极有可能正走向一次痛苦的下跌——事实上,这轮下跌可能在我十天前开始撰写这篇演讲稿时就已开启。”而接下来发生的情况完全如此,股市跌幅恰好达到 50%。

I've often said, "while we may know what will happen in the market, we never know when. " But in an April 6, 2000 speech, I threw caution to the winds: "So let me be clear. You can put me firmly for the camp of those who are deeply concerned that the stock market is all to likely to be riding for a painful fall—indeed a fall that may have begun as I began to write this speech ten days ago." And that's exactly what happened as the stock market drop tumbled by precisely 50%.

随着市场从低点反弹 41%(仍低于高点 31%),泡沫时期的许多过度现象已得到修正。现在,让我们为未来十年股市可能的表现设定一些合理预期。股息收益率几乎翻倍,达到 1.8%。在同样的 6% 盈利增长假设下(这远非板上钉钉!),股票的未来投资回报率可能在 7% 到 8% 之间。投机回报会加成还是减损这个数字?鉴于市盈率目前约为 18 倍(基于“正常化”的经营利润,这有点牵强),我怀疑这个因素会带来多少帮助——或者说,造成多大伤害。因此,合理的预期——一如既往地夹杂着乐观情绪——预示着股票未来年均回报率在 6% 到 9% 之间。但不要不加批判地同意我的看法。自己做预测:只需将你自己的盈利增长估计值加上 1.8% 的股息收益率,再猜测一下投机回报,然后加总。但永远不要忘记,在评估影响股票回报的广泛原因之前就去预测回报,是不明智的。

With the market's 41% recovery from the lows (leaving it 31% below its peak) many of the bubble's excesses have been corrected. So now let's set some reasonable expectations for what stocks might do in the next ten years. The dividend yield has nearly doubled, to 1.8%. With the same 6% earnings growth assumption—hardly guaranteed!—the future investment return on stocks could be in the 7% to 8% range. Will speculative return add or detract from that figure? With p/es now around 18 times (based on "normalized" operating earnings, which is a bit of a stretch), I'm dubious that we will get much help—or, for that matter, much harm—from that source. So reasonable expectations—seasoned as always with optimism—suggest a future annual average return on stocks in the range of six to nine percent. But don't agree with me uncritically. Make your own forecast: Just add your own earnings growth estimate to the 1.8% dividend yield, and take a guess at speculative return. Then combine them. But never forget that it's unwise to forecast stock returns without evaluating the broad reasons that will shape them.

债券呢?

What About Bonds?

现在考虑一下,未来十年债券可能提供什么样的回报。尽管历史为我们提供的,关于债券未来回报的线索寥寥无几,但当下却提供了一个绝佳的线索,因此未来债券回报的参数相当容易确定。凯恩斯的分析再次提供了帮助,因为债券的投资回报——记住,“预测资产在整个生命周期内的预期收益”——主要取决于它们产生的利息支付。结果是:债券的当前到期收益率,对其未来十年的回报有极高的解释力。

Now consider what returns bonds might provide in the coming decade. While history gives us few clues to what lies ahead for bond returns, the present provides an excellent clue, so the parameters of future bond returns are reasonably easy to establish. Again, Keynes' analysis helps, for the investment return on bonds—remember, "forecasting the prospective yield of assets over their whole life"—depends largely on the interest payments they generate. Result: The current yield-to-maturity of bonds explains a remarkably high proportion of their return on the subsequent ten-years.

事实上,债券的初始收益率与未来十年回报之间的相关系数高达 0.91,接近完美的 1.00。例如,1980 年,美国中期国债的收益率为 12.4%;随后十年的回报为 12.5%。1990 年,收益率为 7.7%;之后十年的回报为 7.5%。如今,一个由国债和公司债组成的多元化投资组合收益率约为 5%,未来十年债券的回报可能在 4% 到 6% 之间。

In fact, the correlation between the initial yield and subsequent ten-year return of bonds is a healthy 0.91, close to a p erfect 1.00. In 1980, for example, the yield on an intermediate-term U.S. Treasury bond was 12.4%; the return during the subsequent decade was 12.5%. In 1990, the yield was 7.7%; the return in the following ten years was 7.5%. Today, with a diversified portfolio combining Treasury and corporate bonds yielding about 5%, bond returns in the coming decade are likely to range between 4% and 6%.

因此,无论是股票还是债券,我们都在面对一个新时代——一个回报受抑的新时代。但如果我们对未来回报的核心预测大致正确——股票 7.5%,债券 5%——那么股权风险溢价将约为 2.5%,略低于历史常态,但大体一致。在一个不确定的世界里,只有时间才能证明这些合理预期是否能够实现,但它们远优于依赖我们的情绪。

So in stocks and bonds alike, we're looking at a new era—but a new era of subdued returns. But if our central figures for future returns are anywhere near right—7½% for stocks, 5% for bonds—the equity risk premium would approximate 2½%, somewhat below, but broadly consistent with, historical norms. In an uncertain world, only time will tell if these rational expectations prove out, but they are far better than relying on our emotions.

谁赚到了市场回报?

Who Earns the Market Returns?

但无论金融市场慷慨地给予多高的回报,请千万不要错误地认为投资者真的赚到了这些回报。要解释为什么如此,我们只需理解投资中的简单数学:所有投资者作为一个整体,其收益必须恰好等于市场回报,但这是在扣除投资成本之前。在扣除了金融中介的所有成本之后——包括所有的管理费、交易成本、分销成本、营销成本、运营成本以及金融中介的隐性成本——投资者的回报必然——而且将会、也确实——低于市场回报,差额恰好等于这些成本的总和。

But whatever returns the financial markets are generous enough to deliver, please don't make the mistake of thinking investors actually earn those returns . To explain why this is the case we need only to understand the simple mathematics of investing: All investors as a group must necessarily earn precisely the market return, but only before the costs of investing are deducted. After all the costs of financial intermediation are deducted—all of the management fees, the transaction costs, the distribution costs, the marketing costs, the operating costs, and the hidden costs of financial intermediation—the returns of investors must—and will, and do—fall short of the market return by an amount precisely equal to the aggregate amount of those costs.

结果:扣除成本前战胜市场是一场零和游戏;扣除成本后战胜市场则是一场输家的游戏。投资者作为一个整体所获得的回报,不可避免地远远低于金融市场所实现的回报。投资的一大悖论是,你得不到你所付出的。事实恰恰相反:你得到的是你没有付出的。考虑一下股票型共同基金的成本。管理费和运营费用——即“费用率”——平均约占基金资产的每年 1.6%。再加上约 1.5% 的投资组合换手成本、营销费用及其他较小的附加费用,持有股票型基金的总成本大约翻倍,达到每年约 3%。所以,是的,成本至关重要。

Result: Beating the market before costs is a zero-sum game; beating the market after costs is a loser's game. The returns earned by investors in the aggregate inevitably fall well short of the returns that are realized in our financial markets. The great paradox of investing is that you don't get what you pay for. The fact is quite the opposite: You get what you don't pay for. Consider the costs of equity mutual funds. Management fees and operating expenses—the "expense ratio"—average about 1.6% per year of fund assets. Add another one-and-one-half percent in portfolio turnover costs, marketing expenses, and other smaller add-ons and the total cost of equity fund ownership roughly doubles, to about 3% per year. So yes, costs matter .

成本有多重要?

How Much Do Costs Matter?

成本有多重要?极其重要!事实上,基金成本扮演了决定性角色,可以解释为什么,例如,在 1984 年至 2002 年期间,普通共同基金的平均回报率为 9.3%,而股票市场本身的年均回报率为 12.2%。这 2.9% 的差距,与我们粗略估计的 3% 基金成本几乎完全吻合。(永远不要忘记:市场回报,减去成本,等于投资者回报。)简而言之,基金经理们攫取了金融市场回报中过大的份额,只留给基金投资者太小的份额。

How much do costs matter? A ton! Indeed, fund costs have played the determinative role in explaining why, for example, during the 1984–2002 period, the return on the average mutual fund averaged 9.3% when the return on the stock market itself averaged 12.2% per year. That 2.9% differential is almost exactly just what one might expect, given our 3% rough estimate of fund costs. (Never forget: Market return, minus cost, equals investor return .) Simply put, fund managers have arrogated to themselves an excessive share of the financial markets' returns, and left fund investors with too small a share.

基金经理与基金所有者之间的利益冲突,解释了普通基金与股票市场本身之间巨大的业绩差距。但还有另一个重大冲突,它给基金投资者带来了更大的成本,因为基金经理已从审慎守护股东资源的角色,转向了轻率推销自身产品的角色。我们迎合公众口味,推出新基金以利用每一次市场热潮,并通过大量广告宣传我们最热门基金的回报,从而放大了问题。这种对营销的专注也对基金投资者产生了深远的负面影响,他们在购买基金的时机选择和基金品种选择上都付出了巨大代价。结果是:共同基金持有人的表现远逊于基金本身。

The conflict of interest between fund managers and fund owners explains the large performance gap between the average fund and the stock market itself. But there is another major conflict that has cost fund investors eve more , for fund managers have moved away from being prudent guardians of their shareholders' resources and toward being imprudent promoters of their own wares. We have pandered to the public taste by bringing out new funds to capitalize on each new market fad, and we have magnified the problem by heavily advertising the returns earned by our hottest funds. This focus on marketing has also had a profound negative impact on fund investors, who have paid a huge penalty both in the timing of their fund purchases and in the selection of funds they purchased. Result: mutual fund owners have fared far worse than the funds themselves.

择时与选择的代价

The Penalties of Timing and Selection

首先,考虑择时代价。在 1984 年至 1992 年期间,当标普 500 指数在 300 点以下徘徊时,投资者以每年 100 亿美元的速度买入股票基金。但当 1999 年指数超过 1100 点,并在 2000 年奔向 1527 点高点时,投资者以每年 2200 亿美元的速度涌入资金。在股票便宜的早期年份投入如此少的资金,而在股票昂贵时投入如此多的资金,这让基金投资者付出了巨大代价,而基金行业必须为这种适得其反的模式分担责任。

First, consider the timing penalty. With the Standard and Poor's 500 Index languishing under the 300 level during 1984–1992, investors purchased equity funds at a $10 billion annual rate. But with the index over 1100 in 1999, on the way to its 1527 high in 2000, investors poured money in at a $220 billion annual pace. Putting so little of their money into equity funds in the early years when stocks were cheap, and so much of their money when stocks were dear, has cost fund investors plenty, and the fund industry must share the responsibility for that counterproductive pattern.

投资者还付出了巨大的选择代价,而行业在这方面负有更大的责任。在泡沫期间,我们创建并推广了成长型基金和行业基金,这些基金偏爱估值过高的纳斯达克股票——即“新经济”、科技和互联网类股票。恰恰在最错误的时间,投资者将 4600 亿美元涌入这些高风险基金,并从偏爱纽交所股票的保守型价值基金中撤出了近 1000 亿美元——这些“旧经济”股票,值得庆幸的是,在泡沫膨胀时既落后于市场,在泡沫破裂时也保持相对稳定。

Investors also paid a huge selection penalty, and here the industry's responsibility is far greater. During the bubble, we created and promoted growth funds and sector funds that favored over-priced NASDAQ stocks—the "new economy," technology, and the internet. At precisely the wrong time, investors poured $460 billion into these highly risky funds and withdrew nearly $100 billion from the conservative value funds favoring NYSE stocks—"old economy" stocks which, bless them, both lagged the market as the bubble inflated and held fairly steady as it burst.

普通基金因成本导致的业绩滞后,叠加普通基金投资者付出的择时代价和选择代价,最终结果确实令人震惊。根据一项独立研究,普通基金所有者获得的年化回报率仅为 2.6%,几乎比市场回报低了整整十个百分点,比普通基金低了七个百分点——甚至低于一个无风险的储蓄账户所能产生的回报。

The net result of cost-induced performance lag of the average fund , leveraged by the timing penalty and the selection penalty paid by the average fund investor, is truly stunning. According to an independent study, the average fund owner earned an annual rate of return of just 2.6% per year, nearly ten full percentage points short of the market's return, and seven percentage points short of the average fund—less return than a savings account would have produced, with no risk at all.

复利:魔力与暴政

Compounding: The Magic and the Tyranny

现在,让我们对整个时期的这些回报进行复利计算:在股票市场上投资 1 万美元,将产生 7.9 万美元的利润。投资于普通基金的 1 万美元,将增长到 4.4 万美元——少了一半。而普通基金投资者投资的 1 万美元,仅产生了 6000 美元的利润。正如 1 万美元增长到 7.9 万美元展示了复利回报的魔力,那么减少整整 3.5 万美元——降至 4.4 万美元——则展示了复利成本的暴政。同样,普通基金投资者额外损失的 3.8 万美元——令人惊叹,不是吗!——则揭示了择时和选择带来的痛苦,这是我们不惜一切代价专注于资产收集所引发的。我们很难辩称自己给了股东公平的待遇。

Now let's compound those returns during the full period: $10,000 in the stock market itself would have produced a profit of $79,000. $10,000 in the average fund would have grown by $44,000—half as much. And the $10,000 invested by the average fund investor would have produced a profit of just $6,000. Just as the growth of $10,000 to $79,000 demonstrates the magic of compounding returns, so that reduction by a full $35,000—to a value of $44,000—demonstrates the tyranny of compounding costs . By the same token, the further $38,000 shortfall—amazing, isn't it!—incurred by the average fund investor demonstrates the woes of timing and selection, brought on as part of our focus on asset gathering at all costs. It is impossible to argue that we have given our shareowners a fair shake.

最近基金行业的择时丑闻,尽管令人作呕,但与投资者因行业过高成本以及行业对推广和资产收集的过度关注所遭受的损失相比,不过是小巫见大巫。但这些丑闻带来了一个完全有益的效果:将聚光灯照在了共同基金管理人与共同基金股东之间存在的大量利益冲突上,并指明了改革的方向,迫使这个行业不再聚焦于营销业务,而是聚焦于管理专业——不是推销术,而是受托责任——我期待这种改变终于要来临了。

The recent market timing scandals in the fund industry, disgusting as they are, are fairly small change relative to the losses investors have incurred by the industry's excessive costs and by the industry's overwhelming focus on promotion and asset gathering. But the scandals have the entirely beneficial effect of shining the spotlight on the myriad conflicts that exist between the interests of mutual fund managers and mutual fund shareholders, and point the way toward reform, forcing this industry to focus not on the business of marketing, but on the profession of management—not salesmanship but stewardship—a change which I expect is at last on the way.

价值观与理想主义

Values and Idealism

最后,让我就价值观说几句。我在开场时告诉你们我大学时代以及职业生涯开始时怀抱的理想主义。我想在结尾时告诉你们,即使在竞争激烈、尔虞我诈、充满博弈的共同基金行业度过了漫长职业生涯,我的理想主义也未曾减弱分毫。事实上,我相信今天我心中和灵魂里的理想主义,比五十四年前还要多。在先锋领航,我竭尽全力创建了一家能践行这些理想的公司。尽管行业尚未效仿,但我确信朝这个方向迈进只是时间问题。

Let me close with a few words about values. I began these remarks by telling you of the idealism I held during my college days, and as I began my career. I want to close by telling you that even a long career in the competitive, dog-eat-dog, give-and-take of the mutual fund business hasn't dimmed my idealism one jot. Indeed, I believe that today there is even more idealism in my heart and soul than there was all those 54-plus years ago. At Vanguard, I did my best to create a company that would live up to those ideals. While the industry has yet to emulate them, I'm certain that moving in that direction is only a matter of time.

即将到来的美国企业界和共同基金界的改革浪潮,将有助于把我们国家的资本发展进程从投机转向实业。但其中有比改进治理和投资实践更重大的利害关系。我们还必须建立一套更高的道德准则。我们的开国先贤信仰崇高的道德标准,信仰公正的社会,信仰美德地处理我们的事务。这些信念塑造了我们国家的品格。

The coming wave of reform in corporate America and in mutual fund America will help turn our nations capital development process away from speculation and toward enterprise. But there's even more at stake than improving the practices of governance and investing. We must also establish a higher set of principles . Our founding fathers believed in high moral standards, in a just society, and in the virtuous conduct of our affairs. Those beliefs shaped the very character of our nation.

如果品格至关重要——我毫无疑问地相信品格确实至关重要——那么当今商业和金融模式的伦理缺失;对财务报表的操纵;我们这些投资管理领域的从业者接受明知错误做法的意愿;让我们保持沉默的从众心理;让贪婪淹没理性的自私;所有这些都侵蚀了资本主义的品格。然而,品格正是我在今天所述的新时代中最需要的东西;在大熊市及其所反映的投资者幻想破灭之后,比以往任何时候都更需要;在这个全球经济都在艰难寻找方向的日子里,比以往任何时候都更需要;在我们周围这个充满冲突的世界里,美国的力量比以往任何时候都更在于她的价值观、她的理想和她的善良。

If character counts —and I have absolutely no doubt that character does count—the ethical failings of today's business and financial model; the manipulation of financial statements; the willingness of those of us in the field of investment management to accept practices that we know are wrong, the conformity that keeps us silent, the selfishness that lets our greed overwhelm our reason; all have eroded the character of capitalism. Yet character is what we'll need most in the coming new era I've described today; more than ever in the wake of the great bear market and the investor disenchantment it reflects; more than ever in these days when economies around the globe are struggling to find their bearings; more than ever in the strife-ridden world around us, where America's strength lies more than ever in her values, her ideals, her goodness.

那些通过投身商业与金融来获取回报的人,其动机在亚当·斯密这样的人物眼中,竟是“某种宏伟、美丽而高贵的东西,完全值得为之辛劳与焦虑”。我想象不出,今天在这个房间里的任何一个人会用这些词语来描述资本主义在近些年的景象。我们越早能够再次将这些词语用于我们的商业与金融领袖身上——并且是发自真心——就越好。而这个房间里没有人不能参与这一至关重要的使命。

The motivations of those who seek the rewards earned by engaging in commerce and finance struck the imagination of no less a man than Adam Smith as "something grand and beautiful and noble, well worth the toil and anxiety." I can't imagine that anyone in this room today would use those words to describe what capitalism has been about in the recent era. The sooner we can again apply those words to our business and financial leaders—and mean them—the better. And there's no one in this room who can't be part of this vital mission.

如果你理解了我今天下午传递的信息,我想象不出你们这些年轻的 MBA 候选人不会在想:“哇!我们的父母和祖父母真的把一切都搞砸了!” 你们说得对。但千万别灰心。你们拥有千载难逢的机会——一个将正确的道德、诚实的实践以及一点点利他主义,重新注入企业行为和共同基金行为的机会。那种被描述为“资本主义的病态变异”的东西必须被扭转,而这正是你们这一代人面临的巨大挑战。我们的社会需要你们将年轻时的理想,带入商业与投资的广阔天地中去。保持对美国与世界的乐观态度。永远不要失去你们在大学和研究生时期对学习与发现的热情。要有勇气为你们所珍视的东西发声。最重要的是,在你们对待生活和职业的方式中,无论遇到什么,都要勇往直前!

If you've understood my message this afternoon, I can't imagine that you young MBA candidates aren't thinking: "Wow! Our parents and grandparents really screwed it all up!" And you're right . But don't you dare get discouraged . You have the opportunity of a lifetime—an opportunity to restore proper ethics, honest practices, and a touch of altruism to corporate behavior and mutual fund behavior as well. What has been described as "a pathological mutation in capitalism" must be reversed, and it is your generation's great challenge to do so. Our society needs you to carry forward the ideals of your youth into the vineyards of business and investing. Maintain your optimism about America and the world. Never lose the exuberance for learning and discovery of your college years and at graduate school. Have the courage to speak out for what you hold high. Above all, in your approach to life and career alike, press on, regardless !

我向你们保证我也会同样做,继续为投资者建立一个更美好的世界而奋斗。在我人生的这个阶段,我觉得自己就像尤利西斯在完成他那非凡的奥德赛之后必定感受到的那样。我将以丁尼生赋予那位伟大战士的这些话来结束我的演讲:

I promise you I'll do the same, keeping up my fight to build a better world for investors. At this stage of my life, I feel like Ulysses must have felt after returning from his marvelous odyssey, and I'll close with these words that Tennyson gave to that great warrior:

……来吧,朋友们,

. . . Come my friends,

去寻找一个更新的世界,现在还为时未晚。

‘Tis not too late to seek a newer world.

推船出海吧,坐稳了,用力击打

Push off, and sitting well in order smite

那喧腾的波浪;因为我的目标坚定不移:

The sounding furrows; for my purpose holds.

要驶向夕阳之外……直到我死去。

To sail beyond the sunset . . . ‘til I die.

虽然许多东西已被带走,但许多依旧留存,虽然

Tho much is taken, much abides, and ‘tho

我们已不再是昔日那种撼动天地

We are not now that strength which in old days

的力量,但我们依然是现在的我们:

Moved earth and heaven, that which we are, we are;

拥有英雄之心的高尚气概,

One equal temper of heroic hearts,

虽被时间与命运削弱,但意志坚强——

Made weak by time and fate but strong in will

去奋斗,去求索,去发现,并且永不屈服。*

To strive, to seek, to find, and not to yield.*

*《尤利西斯》,阿尔弗雷德·丁尼生勋爵

  • Ulysses, by Alfred Lord Tennyson

注:本演讲中所表达的观点,不一定代表先锋集团现任管理层的看法。

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Note: The opinions expressed in this speech do not necessarily represent the views of Vanguard's present management. Return to Speeches in the Bogle Research Center.

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