肖恩·德莱尼访谈

2020 · 访谈 · 原文约 13421 词
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July 21, 2020

July 21, 2020

肖恩·德莱尼:迈克尔,欢迎来到《是什么让你成功》。今天怎么样?

Sean Delaney: Michael, welcome to What Got You There. How are you doing today?

迈克尔·莫布森:谢谢肖恩,很高兴和你交流。

Michael Mauboussin: Thanks Sean, great to be with you.

肖恩:是的,我确实非常期待这次对话。我觉得从长曲棍球聊起会挺有意思的。

Sean: Yes, I’m very much looking forward to this conversation, and I thought a fun place to begin would be with lacrosse.

沃伦·巴菲特:我俩以前都是长曲棍球运动员,你在 80 年代为乔治城大学打进攻位,我特别想知道,你印象最深的一场长曲棍球回忆是什么?

We’re both former lacrosse players, you played attack at Georgetown in the 80s, and I’d love hearing do you have a favorite lacrosse memory?

Michael: 嗯,Sean,我最喜欢的回忆大概是大学毕业后的时光。对,我在乔治城大学打过球,那个项目现在进步了很多,但当时正处于转型期,所以……比赛的质量跟今天没法比,不过我读硕士期间在校外还是打了不少球。大概十几年前,我跟一支球队参加锦标赛,我们……我们人不多,就 13、14 个球员,所以每个人都要打很多位置。实际上,那场我打中场,我们算是一支拼劲十足的弱势队伍。结果一开始,我们就意外地在一场加时赛中赢了球。然后半决赛又击败了海军学院队,最后决赛对阵霍巴特学院的球员,拿下了戈申杯冠军。所以作为长曲棍球经历的巅峰,那是我经历过的最激动人心的事。而且呢,每场比赛我们都是弱势方,所有人都觉得我们会输。最棒的是,霍巴特那帮家伙给自己带了雪茄和香槟,他们以为稳赢。但赢了之后,他们非常慷慨、友善、真心诚意地把雪茄和香槟分给我们,那感觉太棒了。

Michael: Well, Sean, I’d have to say probably my favorite memory is post college. Yeah, so I played at Georgetown, the program has improved a lot, but it was a time when it was really transitioning, so it was… The quality of the play was not what it is today, but I played a fair bit after school in my Master’s program. And probably about a dozen years ago, I was with a team, playing in a tournament, and we had… We had just not that many guys, we had 13 or 14 guys, so everybody was playing a lot of positions, actually, I was playing midfield for that, and we were sort of a scrappy underdog team, and we ended up pretty early on winning a game in overtime that was sort of unexpected. And then we went on to beat the Navy team in the semis, and then we ended up being X Hobart guys in the final, so we won the Vale championship. So actually as a lacrosse moment, that was actually the most exciting thing I ever went through. And again, we were sort of underdogs in each of these games and everyone thought we were gonna lose. The great thing was the Hobart guys had brought cigars and champagne for themselves so they thought they had it locked up. They very generously and kindly, wholeheartedly shared the cigars and champagne with us after we won but that was great.

一部分原因在于,你知道,作为一名运动员,那是一支规模很小的队伍,显然是临时组队参加一项锦标赛,但我评价那支队伍时提到的一点是,它显然非常团结,每个位置都有出色的球员,而且那支队伍内部存在着巨大的信任。所以每个人,显然每个人都必须贡献自己的能力,但那份巨大的信任确实存在,置身其中真的非常有趣,而且这种信任还能带来一个好的结果。

And part of it is, as you know, as an athlete that that was a team that was small and obviously were coming together to play a tournament, but one of the things I remarked about that team was it was obviously closely knit, and we had great players at each position, but there was an enormous amount of trust on that team, so every guy, obviously every guy had to contribute his capabilities, but there was just in the enormous amount of trust, which was really, a really fun to be part of that and also for that to come together in a good outcome.

肖恩:除了信任之外,还有什么东西确实让你印象深刻,并且从运动场带到了商业和投资领域?

Sean: Anything besides trust that has really stuck with you and translated from the sports field onto the business realm and investing world?

迈克尔:对,我确信你也有同样的感觉。生活中很少有事情能离开刻苦努力而完成,我认为在体育领域,情况当然也是如此。那么,真正努力拼搏、坚持不懈、比别人多付出汗水去完成目标的人是谁呢?对我来说,刻苦努力无可替代,我在体育界显然也看到了这一点。我本人从未达到过精英级别,但你可以肯定,任何在精英级别竞争的人,都拥有极其出色的天赋。而那种刻苦努力,我认为,是其中的巨大组成部分。所以对我来说,这是另一个直接相通的要素。但信任,没错,这正是一个关键部分——对搭档和队友的信任。并非所有运动员都能做到这一点,当然也并非所有商界人士都能做到,但我认为,当你在集体成功中拥有这种信任时,它会是一种极为强大的力量。

Michael: Yeah, so I’m sure you have the same sensation. There’s very little in life that gets done without hard work, and I think in athletics, that’s certainly the case as well. So who are the guys that really are working hard, who the guys are grinding it out, going the extra mile to get things done. To me, there’s no substitute for hard work, and I certainly see in athletics. I obviously never played at an elite level, but you can be sure that anyone playing in an elite level, they all have tremendous underlying talent. And really that hard work, I think, is a huge component. So that to me is another thing it translates directly over. But trust, yeah, that’s just a big component is having trust in your partners and your teammates, and not all athletes do it, and not all, certainly, business people do it, but I think that’s an incredibly powerful thing when you have that in terms of a collective success.

肖恩:对,我完全同意。你一直是领导者——无论是在乔治城大学担任橄榄球队联合队长的经历,还是在赛场之外所做的一切——那么,精英体育层面的领导力,与商业或投资世界的领导力,有区别吗?

Sean: No, I absolutely agree. You’ve been a leader, both on the sports field at being a co-captain at Georgetown, and then also everything you’ve done outside of that, are there differences between leadership at an elite sports level and in business or of the investing world?

迈克尔:对,我不确定。我如果说自己处于精英级别的话,我倒想提一下肖恩,有一本书叫《队长级别》。你知道这本书吗?

Michael: Yeah, I don’t know. I would say that I was at an elite level, I will mention Sean, there’s a book called The Captain Class. Do you know this book?

肖恩:是的,我们其实已经请过那位作者来上节目,那是个相当……

Sean: Yeah, so we’ve actually had the author on that was a pretty…

迈克尔:我来说吧……所以我认为,这是关于领导力最有说服力的讨论,而且其中很多也涉及交叉领域。关于这方面,你懂的应该比我多,不过……确实,在运动队里,领袖往往不总是最出色的那个球员,不管这指的是什么。

Michael: I’m starting… So I thought that that’s the most definitive discussion, I think about leadership and probably a number of those things crossover, and you know more about this than I do probably, but… Right, it’s often the case that the leader on a sports team is not always the best player, whatever that

意思是,有个人,他有个说法叫“挑水工”,对吧。

means, but a guy, he had this phrase he called a water carrier, right.

有人就是愿意为了成功付出一切代价。超强的沟通能力,这一点至关重要——这种沟通不一定非得是口头的,也可以通过其他方式来体现。我觉得,那段关于蒂姆·邓肯的讨论,真的非常有意思。

Someone was just ready to do basically anything it takes to succeed, great communication skills, really important, they don’t have to be verbal, they can be other cubes. And I thought the great… That discussion about Tim Duncan was really fascinating.

所以,我觉得很多事情做出来会大不一样……一部分原因就是做你自己,要真实,对吧。当你成为任何领域的领导者……甚至我观察领导者时,你希望他们真实,并且以符合自身个性的方式行事,等等。所以,每个人都不太一样。而我认为,很多教练和老师有时候一开始就会走偏,因为他们试图成为别人,而最好的做法……最好的做法就是成为那个最好的自己,对吧。

So yeah, I think a lot of those things do a map over pretty differently… Part of it is just being yourself, being authentic, right. So you, whenever you emerge as a leader in any… Or even I observe leaders, you want them to be authentic and to do it in a way that’s consistent with their own personality and so forth. So it’s a little bit different for everybody. And I think a lot of, even coaches and teachers sometimes can go early on astray by trying to be someone else, and the best is… The best thing to do is to be the best version of yourself, right.

肖恩:有一个问题反反复复被提起,尤其是在现役运动员和他们试图转型商界的过程中——对你来说,最终落脚点成了金融。这是怎么发生的?

Sean: So one of the things that comes up over and over again, especially with current athletes and trying to figure out that transition into the business world and for you, ended up being finance. How did that happen for you?

迈克尔:好吧,听着,我知道自己在体育方面没什么前途,所以……顺便说一句,我回想起来,这挺有意思的,我高中时参加过三项体育运动。

Michael: Well, listen I knew I had no future in athletics, so… By the way, I just go back, it’s funny, I played three sports in high school.

我大学时大概也有机会在某种水平上参加所有这些运动。但我记得我打冰球的时候,当时我高二还是高三,对阵一个叫克拉克·多纳泰利的家伙——顺便说一句,他后来真进了 NHL,职业生涯不算长,但现在是教练——我跟这家伙对位时,心里想:“我已经拼尽全力,就为了不让自己出丑。”我根本没想别的,就是拼命……某种程度上只想拦住这家伙,然后我就想:“好吧,这运动我根本没前途,还是回去啃书本吧。”

And I probably could have played all those sports in college on some level, but I remember I played ice hockey and I was this junior or senior in high school, and I’m playing against this guy Clark Donatelli, by the way, who’s actually going on and I think he made it to the NHL, he didn’t have a big career, but he’s coaching, but I’m playing against this guy, I’m thinking to myself, “I am working as hard as I possibly can just to not make a fool of myself,” right. I’m not thinking about anything that I’m just trying to… I just try to keep this guy in check to some degree, I’m thinking, “Okay, well, I have no future in that, right, so I better hit the books.”

所以,我当时基本清楚自己在体育领域不会有前途。有意思的是,我知道你有执教经验,而我也做过一些教学——我讲课,我觉得执教和教学有很多相似之处,也许我们可以聊聊这个。不过,是的,我知道自己必须进入商界。而且必须坦诚地说,年轻时,甚至贯穿整个大学阶段,我在体育上投入了大量时间和精力,这在某种程度上可能影响了我学业上的发展。我从来不是差生,但也没能达到自己本可以达到的高度。我觉得当转向商界后,无论是为了找工作,还是在智力和学业上迎头赶上,我都必须更认真一些。很幸运的是,我的第一份工作是在 20 世纪 80 年代中期进入德崇证券(Drexel Burnham Lambert)。当时银行提供很多非常棒的培训项目,我得以进入其中一个培训项目,它在某种意义上为我需要理解的内容搭建了框架。那个培训项目还有一个独特之处,我认为对我以及项目中其他人来说都非常有价值,那就是我们轮岗——我们先进行课堂学习,然后在投资银行的各个部门轮岗:在交易台待一段时间,在投资银行部待一段时间,在研究部待一段时间,在运营部也待一段时间。

So yeah, I knew pretty much that there was gonna be no future for me in athletics, and it is interesting because I know that you’ve got experience coaching and I’ve done some… I teach, and I think that there’s a lot of parallels between coaching and teaching, maybe we could talk about that, but… Yeah, so I knew I was gonna have to go into the business world and so… And I have to say candidly that in my youth really, even through college, I spent a lot of time and energy on athletics, and that was probably to some degree to the detriment of my academic development. I was never a bad student, but not probably what I could have been. And I think that as I turned to the business world, I had to get a little bit more serious both just in terms of getting a job, but also developing or catching up a little bit intellectually and academically. Yeah, it’s very fortuitous my first job was at Drexel Burnham Lambert back in the mid-1980s. And back then, there were a lot of really wonderful training programs the banks held, and so I was able to get into a training program, which in a sense gave… Laid out the framework for what I needed to understand. And the other thing about that training program that was really unique and I think very valuable for me and probably the other people in the program, is that we rotated through… We did classroom instruction first, but then we rotated through different departments of the investment bank, so you spent time on a trading desk, and time in investment banking, time in research, time in operations.

所以,当你试图让自己的能力与擅长之事相匹配,搞清楚自己想什么、在哪里能做出贡献、什么与你做事方式吻合时,实习就是一个绝佳的采样机会,去发现这些东西——对我而言,这一点也很有用。有人去了交易部门,被激发得热血沸腾,那就是他们热爱做的事,但那不是我的菜。另一些人则进入研究环境,参与更令人兴奋的项目。因此,能够有机会将个人特质、性格与能力跟一份工作匹配起来,确实是一个非常宝贵的经历。

So as someone who is trying to match your skills to understand what you’re good at, what you think, where you think you can contribute, what is aligned with how you operate, it’s a tremendous opportunity to do sampling and figure that out, so that for me was also very useful. Some people go on trading desks and get very fired up, and that’s what they love to do, that was not my thing. Other people get to go into research settings and work on projects that gets much more exciting, so it was a really a very valuable opportunity to have an opportunity to match the magic, personality and skills with a job.

肖恩:不,我只是想强调你说的这件事——就是要忠于自我,了解自己有什么技能以及如何用好它们。你当初是怎么入行的,通过那个培训项目?

Sean: No, I just wanna highlight what you mentioned, just in terms of being true to yourself and understanding what skills you have and how to exploit them, how did you end up getting your foot in the door, that training program?

迈克尔:嗯,你可能会读到这个故事,但我在纽约州伊萨卡长大,那地方在纽约州中部。我父亲是个汽车经销商,所以有几年夏天我确实是在展厅里卖车。顺便说一句,我干得并不算好,但从中学到了很多销售方面的东西。而且我觉得,这些基础技能和技巧,对任何人来说都非常有价值。所以我在找工作的时候,心里想,我知道自己得找份工作。当时有一家来校园招聘的公司叫德崇证券,他们招一个项目……这个项目最终会让你成为一名财务顾问,本质上就是个经纪人,所以销售会是工作的一部分。我觉得自己在这一点上说得够多了,让我获得了去纽约面试的机会。

Michael: Well, you may read this story, but I grew up in Ithaca, New York, central New York, and my father was a car dealer, and so actually for a couple of summers I spent on the floor selling cars. And I was not very good at that, by the way, but I did learn a lot about sales, and I thought those skills, by the way, are very valuable for anybody to learn basic skills, techniques. And so I’m looking for a job and I say, I know I need to get a job. And so one of the firms that recruited was Drexel, they came on to campus and they were looking for a program that… This program ultimately led you to be a financial advisor, so essentially a broker, so selling would be part of that job, so I think that I had enough to say about that that let me get to the New York, to New York interviews.

所以,当我来到纽约,跟不少年轻人一起面试这些工作的时候——讲起来这是个挺有趣的故事——早上他们把所有的学生都集中到一个会议室里,大家互相紧张地打量着,穿着最考究的西装,对吧?然后他们说:“好吧,你们会跟培训项目里的不同人见面,但最后会有 10 分钟跟大老板聊。”于是大家都拼尽全力表现。我也去见了那位大人物,他的办公室又漂亮又宽敞,我表现得超级友好。但当我走进他办公室时,他桌旁放着一个华盛顿红皮的垃圾桶。我当时在华盛顿特区上学,算不上特别狂热的红皮队粉丝,但那段时间他们打得特别好,我去看过几场比赛,算是凑了个热闹。于是我说:“嘿,这垃圾桶真棒。”就像我喜欢说的那样,这话在情感上击中了他。结果我原本 10 分钟的面试,变成了 15 分钟,基本上就是我在那儿点头,他滔滔不绝地讲体育的益处,以及他多热爱在华盛顿生活,等等等等。就这么回事,我其实没说什么,几乎没讲话,他就一直讲下去。然后我离开了,收到了工作录用通知,这很棒。我开始上班后,过了几个月,项目负责人之一把我拉到一边说:“嘿,我想告诉你,你干得不错,我们对你的表现很满意,但我得跟你说清楚——其他面试你的人都投票反对录用你,是大老板出面说:‘嘿,这小子真的很棒,我们应该把他招进来。’”所以,就像我喜欢说的那样,我的职业生涯是靠一个垃圾桶起飞的,这真是件相当偶然的事。你看,回过头来看,我希望他觉得当时做了正确的决定。但这确实是个有趣的例子,说明你跟人建立连接,有时并不纯粹基于商业层面;他显然……它触发了他情感上的反应,最终把我带上了这条路。再说一次,人生很多都是这种幸运的转折,那对我来说就是其中之一。

So when I went to New York and there were quite a few kids that were interviewing for these jobs, this is always a fun story to tell, they got all the students in a conference room in the morning and you’re looking at each other very nervously, wearing your fanciest suit, right? And they said, “Well, you’re gonna meet with all different people in the training program, but then you’re gonna have 10 minutes with the head guy.” And so you do your very best, and so I go meet the big guy, right, he’s got this beautiful office, and expansive, and I was super nice, but as I walked into his office, he had a Washington Redskins trash can sitting by his desk, and I was going to school in DC, I wasn’t a particularly big Redskins fan, but they were doing a really well at the time, I’d gone to a couple of games, so I was sort of on the bandwagon, so I said, “Hey, this is a great trash can,” and as I like to say it hit him like emotionally, so my 10-minute interview ended up being 15 minutes of me basically nodding my head and him going on about the virtues of athletics and how he loved living and Washington and so on, so forth. And so that was fine, so I really said nothing or very little, and he was just going on. And so I go off and I get the job offer, which is great, so I start and a few months into the program, one of the guys who runs the program sort of pulls me aside, he says, “Hey, I just wanna tell you you’re doing great, and we’re really pleased with your performance, but I have to just… I’ll let you know now that the other people you interviewed with voted against hiring you, and the head guy came in and said, “Hey, this kid is really great, we should bring him into the program.” So as I like to say my career was launched by a trash can, it was really this sort of fortuitous thing. And look, I think that in retrospect, I hope that he feels like he made the right decision, but that’s an interesting example of connecting with somebody on a level that really wasn’t about just pure business, but he obviously… It sparked off an emotional reaction with him that ultimately led me down this path, which is again, a lot of life is sort of these lucky turns and that was one of them for me.

肖恩:没错,我们会聊很多关于运气的事,这一点我从你身上学到很多。但我想先谈的,是你是我见过最清晰的商业思考者之一,甚至可能是最清晰的。这让我好奇你思考商业的能力,以及你整体的思考过程。你有没有一个实际的过程来专门分配给思考这件事?

Sean: Yeah, we’re gonna talk a lot about luck, something I’ve learned a great deal from you from, but one of the things I wanna hit on first is you are one of the clearest business thinkers I’ve ever come across, if not the clearest, and this makes me wonder just about your ability to think about business and your thinking process in general. Do you have an actual process that you allocate towards thinking?

迈克尔:不完全是,但我确实认为你提到的几个点非常重要。在我的职业生涯中,我非常幸运地能做两件事,可能三件事,在这方面对我帮助很大。第一是能够投入大量时间——很多人确实忙着做事……当分析师和策略师时,我不得不做很多事,但很长一段时间以来,我有相当多的时间能用于专业学习,这真是巨大的、巨大的优势。第二件事是写作。作为工作的一部分,我有机会写很多东西,甚至还写了几本书。提到其中一本,我有一位编辑跟我合作,他叫劳伦斯·冈萨雷斯,非常出色。我第一次把稿子发给他时,只是随手一发,他说:“我想帮你做文字编辑。”我说,好,太好了。他把稿子寄回来,不仅做了文字编辑,还在页边空白处写了类似这样的话:“这里是你反复犯的错误,这些情况你总是思路混乱,你这个表达用错了。”他实际上……

Michael: Not really, but I do think you’re making a couple of points that are really important, and I’ve had in my career, I’ve been very fortunate to be able to do two things that I think help in that regard a lot, maybe three things. One is I’ve been able to allocate a lot of time to it, so whereas a lot of people are really doing things… I had to do things when I was an analyst and I was a strategist, but I’ve had for a long time, quite a bit of time to allocate to study as a professional, and that’s a tremendous, tremendous benefit. The second thing is writing, and so I’ve had the opportunity to write a lot as part of my job, and even working on writing some books, and I’ll mention one of my books, I had an editor work with me, a guy named Lawrence Gonzalez, who was amazing. And when I sent Lawrence, I first just sent it to him very casually, and he said, “Well, I’d like to line edit this for you,” and so I was like, alright, great. So he sent it back and not only did he line edit my book, he actually wrote basically in the margins, “Here’s this mistake you keep making, here’s why you’re always muddled in these particular situations, you’re using this expression the wrong way.” He was actually

在这个过程中,他也教会了我写作。我至今记得,审阅他的修改意见是我职业生涯中最艰难的一周之一,但在学会如何更清晰地沟通、删掉大量废话等方面,这段经历又无比宝贵。最后我想说的是教学——你也知道,教和指导是一回事:你自以为知道某个意思或某件事该怎么做是一回事,但要把这个意思传达出去、让它进入另一个人的头脑,完全是另一回事。我认为教学能培养出极其严苛的纪律感。你要理解透了才能教别人,所以装是装不来的——如果你硬装,面对研究生尤其如此,很快就会被揭穿。我总喜欢说,好老师都是好学生,而且我认为,好教练也都是好学生。这是一个循环往复、永不终结的过程。所以那些事——真正有时间去配置、写作以及写作带来的纪律感、再加上教学——在我看来,它们是一起发挥作用,朝着那个目标前进的,就像你说的,尽可能让自己的想法更清晰、更准确。

teaching me about writing as we were going through this, and I just recall going through his edits was one of the most difficult weeks I’ve ever had professionally, but incredibly valuable in terms of understanding how to communicate more clearly and cut out a lot of fluff and so forth. And then the last thing I’ll say is teaching, and as you know, just teaching and coaching, same thing, it’s one thing to think you know what something means or how to do something, it’s a very different thing to communicate it, to get that into the mind of another, and I think teaching instills incredible discipline. You really can’t teach something until you understand it, and so you can’t fake it, and if you do fake it, especially with graduate students, it’s gonna be clear pretty quickly. And I always like to say great teachers are great students, and I think great coaches, by the way, are great students, so it’s a circular process, never ends. And so those things, really having time to allocate, writing and the discipline of writing, and then teaching all sort of work together, I think, to move toward that objective, like you said, to get clearer and more correct about ideas whenever possible.

肖恩:太棒了,迈克尔。我觉得这真的能为接下来几分钟的对话奠定很好的基础。你总结了这三件事,那在早期阶段,你有没有一些榜样——你看到的一些人和地方——让你觉得他们身上也具备这三种特质,并想要去效仿他们?

Sean: This is fantastic, Michael. I think this is really gonna set a good framework for the next few minutes here. You identified these three things, did you have early models that you also saw these men and places you wanted to be emulating these three characteristics and traits?

迈克尔:是的,这是个很好的问题。正如我提过的,我在纽约中部长大。我成长在一个几乎没有书的家庭里,我那时……我的父母都很聪明,他们没上过大学,但人很聪明,而且他们非常重视教育,不过在阅读这类东西上,他们确实没怎么给我做榜样。不过我要说,在我的培训计划期间,有过一个顿悟时刻——当时我的一位培训同事给了我一本科普·拉帕波特(Al Rappaport)的《创造股东价值》(Creating Shareholder Value),大概是 1987 年或 1988 年。拉帕波特那本书是 1986 年写的。

Michael: Yeah, it’s a great question. I grew up in, as I mentioned, I grew up in Central New York. I grew up in a family without really any books, and I was so… My parents were both bright, they never went to college, but they were bright, and they were very focused on education, but they weren’t modeling this kind of stuff very much at all. I will say that I had an epiphany moment in my training program when one of my training colleagues gave me a copy of Al Rappaport’s book called Creating Shareholder Value, that was probably 1987 or 1988. Rapaport had written that book in 1986.

正如我喜欢说的,我是个人文专业的学生,对,我读的是政府管理专业,然后去了华尔街。那些东西我什么都不懂,那些行话、人们的交流方式、做事方式,我一窍不通。所以对我来说,一切都是全新的,而且说实话,让我非常困惑。后来我读了拉帕波特的这本书,对我来说,就像一道闪电劈下来,豁然开朗。所以我会说,那本书开始给了我一个框架,让我更有效地思考这个世界。

And as I like to say, I was a humanities major, right, I was a government major going on to Wall Street, and I knew none of the stuff, I knew none of the jargon, the way people communicated and the way they did everything, and so it was all brand new to me, and by the way, very confusing to me, and I read Rappaport’s book and for me, it was like a lightning bolt of clarity, and so I would say that reading that book started to give me a framework to think about the world more effectively.

顺便说一下,阿尔已经成长为……成了我非常亲密的朋友。我们在很多事情上合作,20 年前还一起写了一本书。可以说,直到今天,我和他的每一次交谈对帮我理清思路都极其有价值。有意思的是,我从不公开承认这一点,但有时候作为老师,我会在如何思考某件事或如何表达某件事上卡住,这时我只需给他打个电话说,“我这里卡住了,不知道该怎么表述”,跟他通上几分钟电话,我就能把问题解决。所以没错,他会是极好的人选。

Al, by the way, has grown into… Become a very dear friend. We collaborate on a lot of stuff, and we wrote a book together 20 years ago, and I just say that almost, and to this day, my conversations with him are incredibly valuable to help flesh out ideas, and it’s interesting, I would never admit this publicly, but sometimes as a teacher I’m a little bit stuck about how to think about something or how to communicate something, and I just make my call to him and say, “Here’s sort of where I’m stuck here, I don’t know how to say this,” and just spending a few minutes with him on the phone allows me to be able to work through that, so yeah, he would be great.

接着我想说,另一件对写作和思考有很大帮助的事就是阅读。所以,如果有人问:“我怎样才能成为更好的写作者?我怎样才能成为更好的思考者?”我认为答案其实就是,你必须把时间花在阅读上。当你大量阅读时,你开始意识到哪种语言能引起你的共鸣,谁写得清晰?谁能把想法植入你的脑海?什么让你难忘?

And then I just say the other thing that really helps, I think with writing and thinking to a large degree is reading. So if anybody said, “How do I become a better writer? How do I become a better thinker?” I think the answer is really that you have to allocate time to reading. When you read a lot, you start to realize the kinds of language that resonate with you, who writes clearly? Who gets ideas into your mind? What is memorable to you?

所以我想你会开始明白,再说一遍,你得把它融入你自己的写作风格,但这就像听别的音乐家演奏,你可能会整合……你希望把那些真正有用的东西整合进来,来丰富你自己的风格。因此,阅读一直是这一切中另一个极其重要的组成部分,不仅是为了学习,也是为了了解你喜欢什么,以及如何更有效地沟通。

And so I think you start to understand, again, you bake it into what your own writing style is, but it’s like listening to other musicians, you probably integrate… You hope to integrate the things that are really helpful to embellish on your own styles, so reading, it’s been another huge component in all of this, not only just to learn, but also to understand what you like and how to communicate more effectively.

肖恩:我很想聊聊你的写作过程,但你能举出一些你心目中文字清晰的典范人物吗?

Sean: I’d love to jump into your writing process, but do you have any examples of people you look to in terms of clear writing?

迈克尔:嗯,你看,我脑子里头一个蹦出来就是两个人——迈克尔·刘易斯这人简直是个怪才。他太厉害了,天赋异禀,厉害到我都有点纳闷,这家伙到底是怎么做到的。

Michael: Well, look, I think that there are two people I mentioned right off the top of my head, Michael Lewis is like a freak. He is so good and so talented. And it almost makes me like, I don’t know how the guy is so good, so

他就是一个例子。马特·莱文在彭博写专栏,那篇东西出现在我收件箱时简直是一天中的高光时刻。他特别幽默,表达清晰,观点犀利,对故事有种极好的嗅觉——所以这是另一个……他算是我会举出的另一个人。但显然还有很多了不起的作家。我也很喜欢那些能写得清晰又有信息量的科普作家,比如史蒂芬·平克或理查德·道金斯,他们的行文方式真的跟我思考问题的方式很契合,所以这些算是好作家的一些例子吧。

he’s one example. Matt Levine writes a column for Bloomberg, which is like the highlight of my day when that thing hits my inbox. He’s so funny, he’s lucid, he’s clear, he’s provocative, he’s got a great nose for stories, so that’s another… He’d be another guy I would point to. But there are a lot of, obviously a lot of great writers. I do like science writers too, that can write clearly and informatively, Steven Pinker or Richard Dawkins, are examples of guys that their prose really connects with how I think about things, so those would be some examples of good ones, I would say.

肖恩:是的,我知道史蒂芬·平克在网上发过一些东西,我想是他关于清晰写作的 13 个例子,我们可以把那一条也放到节目笔记里。你提到了阅读,那正是你汲取大量灵感的地方。我猜你的想法生成过程远远超出你的输出能力,所以我很想知道,你如何平衡探索与利用的问题?

Sean: Yes, Steven Pinker I know has put something out online, I think it’s his 13 examples of clear writing, we can add that one into the show notes. You mentioned reading, and that’s where you pull a lot of ideas from. I take it your idea generation process just far outweighs the capabilities of your output, so I’d love to know how do you balance the exploration verse exploitation problem?

迈克尔:我喜欢这一点。我总担心自己会没东西可写。所以我确实会一直列一个小清单,就像这样,你把最上面那一条划掉,因为已经写过了,然后再在底下补上几条。这确实像是一场永无止境的旅程。参与商业和市场的一个好处就在于——你永远离不开这个游戏,总有东西要学,总有新鲜事发生,总有新的发展,诸如此类。

Michael: I love that. I’m always worried that I’m going to run out of things to write about. So I do keep a little running list of things and I’m like, so you cross off the top one as you write about it, and then you add some to the bottom, and it does seem like an endless, an endless journey. That’s one of the virtues of being involved with business and of being involved with the markets is that there… You never leave the game, you always have something to learn, there’s always something new, some development, so on, so forth.

如果能说得头头是道,我很想说自己能给出一个更系统化的答案。但实际上,我基本就是跟着感觉走,看某个时刻什么对我有吸引力,或者因为对某个话题产生了好奇心,我就…… 要么是有些事情我不理解,要么是我没读过能帮我搞懂的东西——那些往往就是我会往那走的方向。

It’d be nice to say, I wish I could be ahead of a more systematic answer to this. I basically just sort of follow my nose and what seems to be interesting to me at a particular time, or because my curiosity in a particular topic, I just… I either don’t understand something or I’ve not read anything that allows me to understand something, those tend to be the areas where I gravitate.

我们做的很多工作,我觉得,我会称之为“综合”,我们确实做了一些原创,但大部分是综合,也就是说,努力把某个话题上最好的想法或观点收集起来,以一种方式拼到一起,希望能让我们和其他人对事物运行的道理有点洞察。所以,嗯,最好的回答就是,我基本上是凭直觉走。

A lot of the work we do is, I would say, I would really call it synthesis, we do some original stuff, but a lot of it is synthesis, which is to say really trying to garner the best ideas or thoughts and upon a particular topic and bring them together in a way that that allows, hopefully allows us and some other people some insight as to how it works. So yeah, I just sort of follow my nose around is the best answer to that question.

肖恩:对,有时候综合归纳就是理解得更透彻的表现,所以说,你能在这方面钻研得越深,通常都会带来极大的好处。你刚才提到,你喜欢自己不懂的东西,那么当你最初几天碰到某个不熟悉的新事物时,那是什么样的情况?

Sean: Yeah, sometimes synthesis is just an indication of better understanding, so yeah, the deeper you can go on that always seems to be incredibly beneficial. You mentioned a second ago about you love when you don’t understand something, what does it look like in the first couple of days when you come across something new you’re unfamiliar with, what does that look like for you?

迈克尔:是的,这是个很好的问题,它确实触及了我整体的写作流程。我的做法通常是这样:第一阶段是尽可能多地阅读与特定主题相关的内容。对于我们来说,如果是一个投资相关的主题,通常意味着要找出相关的学术论文,也包含商业媒体的文章,但主要是学术论文,然后尽可能广地撒网,找出哪些论文可能相关,接着我基本上就是把它们全部读完。在读的过程中,我会尽量做笔记,这样脑子里就有了一些参考,比如说在页边空白处写写画画,诸如此类,而且我几乎总会手边放一个标准拍纸簿,随手记下要点,然后就这样一口气推进下去。这很花时间,对吧,但可能同时还有很多其他事情在忙,所以我会在一段时间内专门分配时间来做这件事。第二阶段则是真正坐下来,拿起那个拍纸簿,试着整理出一个大纲。我知道有些人写作不打草稿,我不知道他们是怎么做到的,但我写任何东西都会……在动笔之前先列一个大纲,这样我就清楚自己要去哪里,知道哪些地方可以回头参考材料,等等等等。我觉得这对我很有帮助。

Michael: Yeah, it’s a great question that really does speak to just my writing process in general, so what I tend to do is phase one is to just read as much as I can about the particular topic. And for us, if it’s an investing-related topic, it usually means identifying often academic papers, but also things from the business press, but usually academic papers, and literally trying to identify and cast as wide a net as possible as to what papers will be relevant, and then I basically just try to read them all. And as I’m reading them, I’m trying to take notes, so I have some mental references, so that’s writing on the margins and so on, so forth, and almost always have a legal pad near me, so I’ll jot down notes and so I’ll just sort of bomb through that. And that takes time, right, but there could be a lot of other things going on, so I’ll just allocate time to that over some period, and then the second phase is really trying to sit down with that legal pad and just organize some sort of an outline for that, I know some people write without outlines, I don’t know how those people do it, but I write everything… I try to outline everything before I write it, just so I know that I know where I’m going, I know where I can refer back to material and so and so forth. I think it just helps me.

另外,我觉得这事挺费劲的——有些时候写出来的东西看起来还行,但更多时候,为了拟一个至少自己觉得顺的提纲,真是绞尽脑汁。肖恩,我猜你也有这感觉吧,很多时候我就是在反复琢磨着怎么弄。

And by the way, I struggle, sometimes these things look like they come out okay, but often it’s a real struggle to come up with an outline that seems to flow at least the way, the way I would think about the topic. And Sean, I suspect this is true for you as well, but a lot of the time where I’m sort of working through

这类概念通常是这样——比如我在锻炼的时候,或者做别的事情时,比如遛狗、健身、睡觉前、刚醒来那会儿,这些安静的时刻……还有洗澡的时候,对吧?真的,就是这些安静的时刻,我把问题抛给大脑,让它自己琢磨,最终得出答案。所以一旦我有了素材,我会先读一遍,列个提纲。顺便说一句,在列提纲的过程中,我会回过头去翻资料,比如论文 X 的第几页,再查一下。然后我试着动笔写。另外,我们特别执着一件事就是修改——初稿当然会尽量写得像样些,但我们会花大量时间反复回头编辑、改进、打磨。我觉得大多数人都懒得做这一步,只想把论文交给老师拿个 A,但在现实世界里,你会意识到,编辑和反复迭代这个过程确实、确实至关重要。

those kinds of concepts is usually, like when I’m working out or something like that, I’m doing something different. I’m walking the dogs or I’m working out, or before I go to sleep, or right when I wake up, sort of these quiet… Or in the shower, right? Literally, these quiet moments where I posed the problem to my mind and let the mind work through it and eventually churn it out, and so then once I have the material, I’ve read it, I’ve outlined it. And by the way, as I go through the outline, I’ll refer back, paper X, this page, go back to that. And then I try to put pen to paper, and the other thing that we are relentless about is editing, so not the first drafts, I try to make them pretty decent, but we spend enormous amounts of time going back and editing and improving and refining and that process I think that most of us don’t wanna do that, you just wanna hand your paper to the teacher and get an A, but you realize in the real world that editing and that iteration process is really, really vital.

肖恩:对,我这边正笑着呢,因为筹备这次采访——我跟你说过,我等了它好多年了——今天早上我特意洗了个格外长的澡,就是为了好好预演这场对话;昨天下午还散了很久的步,因为那是我思路最清晰的时候,看来跟你很像。我很想深入探讨你的一些文章,我们就叫它们白皮书吧,你应该比我还清楚你是什么时候开始写这些的——大概是 2003 年前后你第一次发布这些文章?

Sean: Yeah, I’m smiling over here just because in preparation for this interview, which is one I mentioned to you, I’ve been looking forward to for years. So this morning, I happened to take an extra long shower just so I could really visualize this conversation, then even yesterday afternoon, a long walk, because that is when I do my clearest thinking, it seems very similar to you. I’d love to dive on some of your papers, and we’ll call them your white papers, and you would know better than me when you first started doing it, was it around 2003 you first started publishing these?

迈克尔:可能 90 年代有一些。

Michael: Probably, there’s some in the 90s.

Sean: Okay.

Sean: Okay.

迈克尔:确实如此,有些是 90 年代,90 年代末期的。嗯,是的,是的。

Michael: For sure, some in the 90s, late 90s. But yeah, yeah.

肖恩:所以几十年过去了,我在想,在这几十年里,你写这些信的方式有没有什么大的变化?你是不是觉得自己在发现这些问题并清晰地梳理它们方面,已经有了更直觉性的感觉?

Sean: So multiple decades, I’m wondering, over those multiple decades, has there been much of a change in terms of how you go about writing these? Do you just feel like you have a more intuitive sense of how to uncover these problems and then clearly synthesize them?

迈克尔:我想是的。就像生活中任何事一样,这是一个积累的过程……只是积累了更多的知识,所以我知道得更多,见识得更多,也就能整合更多东西。有意思的是,比如我和阿尔·拉帕波特正在讨论是否要做《预期投资》的修订版,那本书是 2001 年出版的,所以差不多是 20 年后了,我们当时还在感慨,过去 20 年里我们学到了多少东西,当年写下的很多骨架内容依然很好、依然很有现实意义,但过去 20 年发生了太多事情,我们也学到了太多东西。所以我认为,即使核心思想不变,这个累积的学习过程本身也能增添很多滋味。就拿我教的课程来说吧,我从 1990 年代初就开始教这门课了,一个很好的问题是:现在的内容与 25 年或 30 年前相比有多大不同?答案是,很多内容其实是一样的,因为有些概念是近乎不变的,但在边缘上,我学到的东西、以及我认为整个学界学到的东西,已经多到可以有效地整合进来。我希望随着时间的推移我能做得更好,因为 A)我练习的机会越来越多,B)我认为外部世界积累的通用知识也越来越多,我们可以把它们整合到我们所做的事情里。

Michael: I think so. I think like anything in life, it’s an accumulated… There’s just more accumulated knowledge, so I just know more stuff, I have seen more stuff and so could integrate more stuff. And it’s interesting, for example, Al Rappaport and I are discussing the prospects of doing a revised version of Expectations in Investing, that book that came out in 2001, so this would be roughly 20 years later, and we were just commenting and reflecting on how much we’ve learned in 20 years, so a lot of the bones of what we wrote about are still really good and really relevant, but there’s been so much stuff that’s happened in so much that we’ve learned in the past two decades. So I think that that cumulative learning process just adds a lot of spice even if the core ideas are the same, and I find that even for my course on, you know I’ve been teaching my course since the early 1990s, and it’s a very good question to ask how much is different versus 25 or 30 years ago, and the answer is a lot of it is actually the same because some of the concepts are sort of immutable concepts, but there’s just so much around the edges about what I’ve learned and what I think the collective world has learned that can get integrated into an effective way. I hope that I get better at this as time goes on because A) I just get more practice doing things and B) there is just more, I think, general knowledge out there that we can integrate it to what we’re doing.

肖恩:是的,您提到了那些永恒不变的概念,几个月前我花了大量时间深入研读您的一些早期著作,请相信我,它们至今依然适用,也确实引人共鸣。您谈到了那些积累的知识,不过我想问的是,有没有一种您自己的技能或思维方式,是您觉得最难传授给团队里即使是最有才华的人的?

Sean: Yeah, you mentioned those immutable concepts, and I was spending a large chunk of time a few months ago just diving deep on some of your early work and believe me, they still hold true today and certainly resonate. You’re speaking about that accumulated knowledge and I’m wondering though, is there a skill mindset of yours that you just find the most difficult to transfer to even the most talented people on your team?

迈克尔:你能再重复一遍刚才那句话吗?

Michael: Can you re-say that one more time?

肖恩:所以除了知识的积累之外,我只是好奇,你是否有一种特定的技能或思维方式,就是……

Sean: So besides accumulated knowledge, I’m just wondering, is there a certain skill or mindset of yours that’s just…

迈克尔:哦,是啊,是啊。不,我是说,我就是那种人,我自己和我的所作所为没什么特别的。我觉得每个人都多少得忠于自己,所以举个例子,我喜欢花不少时间读书,有时候别人觉得我读得挺多挺了不起,但这是有取舍的——我在看书的时候,就没法干别的事儿了,对吧?

Michael: Oh yeah, yeah. No, I mean, I’m one of those guys, there’s nothing special about me and what I do. I think that everybody’s gotta be true to themselves to some degree, so for example, I tend to spend a fair bit of time reading and people are sometimes impressed by how much I read, but it’s trade-offs as I’m not doing something else, if I’m reading, right?

所以说,我做的这种工作不是每个人都喜欢,也不应该是每个人都喜欢,有很多人能做好我完全做不好的事情。交易就是个例子——我觉得自己要是干那个肯定一塌糊涂。而且,说真的,我知道我第一份工作是做理财顾问,干了大概一年,结果惨败收场,所以我经历过失败,也明白那是怎么回事。所以,是的,不,并不是。

And so the kind of work that I do is not everybody’s cup of tea, nor should it be everybody’s cup of tea, and there are a lot of other people to do things that I can’t do very effectively at all. And trading is an example, I think I would be horrible at that. And I mean, I know actually my first job as a financial advisor, I did that for about a year and was an abject failure at it, so I’ve experienced failure and understand that. So yeah, no, not really.

我确实认为,能成为一个充满求知欲、思想开放的团队或组织的一员,是很棒的事。这些品质在一定程度上可以预先筛选,但组织也可以去培养它们,所以我不觉得…… 另一件有趣的事情是,在投资行业也是如此,实际上在各个领域,比如体育界,有时候成功会让人们认为,他们正在做的事情就是他们唯一需要知道的一切。成功有时会带来一点,我不知道是惰性还是自满,而正如你所知,最伟大的运动员、最伟大的教练、最伟大的组织,都是那些不断努力改进和学习的人,所以这也是另一个…… 但我并不是想把我的任何事情强加给组织之外的任何人…… 我更想从别人身上学习,而不是试图向他们灌输什么。

I do think that it’s great to be part of a team or an organization where there is a lot of intellectual curiosity, where there is open-mindedness, and so those qualities I think that you can sort of presort for them to some degree, but you can also cultivate those as an organization, so I don’t find any… And the other thing is interesting, just in the investment business too is that, it’s actually everywhere, sports, is that sometimes success can lead people to think that what they’re doing is the only thing they need to know. Success sometimes brings a little bit of, I don’t know whether it’s inertia or complacency, and as you know, the greatest, the greatest athletes, the greatest coaches, the greatest organizations, are ones that are constantly striving to improve and to learn, and so that’s also another… But I’m not trying to confer anything that I do with anybody outside the… I’m trying to learn from other people more than try to impart anything on them.

肖恩:是的,我很欣赏这种谦逊。你刚才谈到的那些不断学习和进步的人,显然也知道反馈是最重要的环节之一。你提到了写作中的编辑过程,那么在生活里你还会通过哪些方式融入反馈循环?

Sean: Yeah, I love the humility. And you’re just even talking just about just those people who are constantly learning and improving, and you obviously know one of the most important pieces that is feedback, and you were talking about the editing process with your writing, what other ways are us incorporating feedback loops into your life?

迈克尔:是的,我认为这非常重要,尤其是在不同类型的活动中,反馈的质量差异很大。当你的活动主要基于技能时,比如弹钢琴——音乐就是一个很好的例子,或者网球运动员之类的——老师确实可以观察你,并给出非常精准、有建设性的反馈。但当事情更多偏向运气、带有更多随机性时——我认为市场就是很好的例子,投资通常也是很好的例子——就很难获得高质量的反馈。所以,我认为答案就是尽可能把重点放在过程上。至于我们做的事情,我得到反馈最清晰的例子其实是在课堂上,因为当我讲授观点时,我能看出人们是否理解我在说什么。所以我会获得视觉线索——当然也有提问,但还有视觉线索——关键在于调整,调整讲述内容和方式,确保效果最大化。

Michael: Yeah, I think it’s really important, especially I think the quality of the feedback is very different in different types of activities. So when your activity is largely skill-based and you think about playing the piano or, you know music is just a great example, or a tennis player or something. So a teacher can really observe you and give you very pointed feedback that can be helpful, but when you get more on the luck side of things, when there’s more randomness, and I think markets are a really good example, investing is generally a very good example, it’s very difficult to get high-quality feedback, so I think the answer is to focus as much on process as possible. Now, the feedback for what we do is I… The clearest example where I get feedback is actually in the classroom, because as I present ideas, I can see people whether they understand what I’m talking about or not. So I get visual cues, obviously I get questions, but also visual cues, and so the key is to tune, to tune the presentations in the message to make sure that you’re getting maximum impact.

这些年来,我也做过不少演讲,不管是客户会议还是其他场合……我跟你说件有意思的事,比如,我会在演讲里放一个概念,或者讲一个我觉得挺轻松的笑话,结果人们像看傻子一样看着我。我当时就想,现在我总算能理解那些喜剧演员是什么感受了——他们去俱乐部试段子,你以为特别巧妙的东西效果可能不怎么样,你觉得一般般的东西反而很受欢迎,你就得顺着管用的路子走,对吧。所以这方面也有点讲究,我一直在学着适应。

Over the years also, I do a fair bit of presenting, whether they’re client meetings or whatever… And I’ll tell you something else, it’s funny for me, for example, I would show… I would have a concept or even have a joke in my presentation or something I thought was light-hearted, and people look at me like I’m an idiot, so I was like, I can now understand what these comedians are like, they go to these clubs and they’re trying out the material and something you think is really clever may not go over well and something you may think is not very clever, tends to go over well and you just have to sort of go with what works, right. So there’s some of that as well. I try to be attuned to that.

同样地,这些年来,不时有人对我说:“你应该做这个、那个或别的什么”,但如果我感觉不对,如果我觉得自己正在做的事情更好、更真实,我实际上就不会理会某些反馈。所以,一部分就是要收集恰当的反馈,尤其是从你敬重的来源那里收集,我认为学生群体这样的受众就很不错,但也要确保……我认为那很棒……任何成功的组织都是

By the same token over the years, from time to time, I’ve gotten the same people saying to me like, “You should do this, that or the other,” and if it didn’t feel right to me, if I felt that what I was doing was more, was better or more authentic, I would actually not pay attention to some feedback. So part of it is gathering proper feedback, especially from sources that you respect, and I think an audience of a student body, for example, is great, but also to make sure that… And I think that’s great… Any successful organization is

一路上总会有人对你说,你做的事不对,或者你为什么要这么做,诸如此类的话。这时候,你需要一点意志力来坚持自己的愿景,也要有底气知道,什么时候不该理会那些反馈。

gonna have people along the way saying like what you’re doing is not right, or why would you be doing this way, or whatever, and you have to have a little bit of fortitude of the vision and the backbone of what you’re doing to also understand when you shouldn’t pay attention to feedback.

肖恩:是的,你从 1993 年就开始在哥伦比亚商学院教书,刚才你提到了一些教学跟指导之间的相似之处,那你觉得在教学这件事上,除了这些,还有哪些东西对老师来说非常重要,能帮助他们的学生?

Sean: Yeah, you’ve been teaching since ‘93, Columbia School of Business, and earlier you were just kinda mentioning some of the parallels even to coaching that there is in teaching, what else in teaching do you think is very important for the teacher to help his students or their students?

迈克尔:是的,我认为……肖恩,我不确定你过去的经历是怎样的,但如果你回想一下生命中遇到的那些优秀老师或教练,顺便说一句,他们往往令人难忘——我认为其中有一个特质,我一直发现的是,就像我提到的,他们很出色,通常有几点:一是他们善于沟通,所以有能力把复杂的概念变得通俗易懂,让你听完后会说,“嘿,太棒了。我现在明白了以前不懂的东西。”

Michael: Yeah, I think that… And Sean, I’m not sure what your experiences were like, but if you reflect back on the great teachers or coaches you’ve had in your life, and by the way, they tend to be quite memorable, but I think that one of the qualities, what I always find is, so as I mentioned they’re great, there’s usually a few things, one is their good communicators, so they have the capability of taking what can be complex ideas and making them understandable so that you walk out and you say, “Man, that’s cool. I now understand something I didn’t understand before.”

我认为,优秀的教师首先是优秀的学习者。他们并非只是在课堂上完成一套既定的信息传递就完事了。他们自己也在不断学习,这也体现了他们对知识的求知欲。所以,这就是……对我来说,这几点是优秀教师非常重要的品质。没错,这是两个关键点。

I think great teachers are great learners, so it’s not like they have a body of information they’re trying to convey and just do it in the classroom and then that’s it. They’re constantly learning themselves and that speaks to the intellectual curiosity as well. So those would be… Those would be, to me, some of the very big qualities of great teachers. Yeah, those would be two big ones.

肖恩:是的,我从未有幸上过您的课,但我看过您多次演讲和各种视频,您的沟通能力堪称一流。

Sean: Yeah, I’ve never had the honor of sitting in one of your classes, but I’ve seen a number of your presentations and different videos you’ve been a part of, and your communication skills are second to none.

你讲得如此清晰、如此简洁,准备工作做得滴水不漏。我很想知道,你为一场(假设)一小时的演讲,会投入多少准备工作?

You’re so clear, so concise, your work is so buttoned up, I would love to know how much work goes into, let’s call an hour-long talk for you?

迈克尔:嗯,这个问题问得好。另外一件事是,我其实是个相当内向的人,所以这类事情并不算……我现在能做演讲,但这并不一定是我舒适的区域。提一下,90 年代中期我去了一个叫巴克雷公共演讲学校的地方,在南卡罗来纳州的卡姆登,那是一个为期两三天……两天半的公共演讲培训课程,他们教了很多提升演讲质量的技巧。我不确定我是否一直做到了所有该做的事,但那次对我帮助很大。不过我觉得你提到了关键点,而这同样也适用于商业、体育等领域,那就是准备的重要性。我认为很多人觉得自己或许能蒙混过关——"蒙混"这个词可能有点重——但他们准备不足,而我的倾向可能是准备过度。所以我为这些事做了大量准备。所以当我……你说一小时演讲,而我经常是第一次做这类演讲。你看到的可能是在经过大量练习、实际做过、反复打磨之后的效果。但说实话,我会花很多时间在上面。我给你举一个具体的例子,以前我当分析师的时候,我们会在晨会上讨论某个具体观点,比如我上调或下调某只股票评级之类的,你只有三分钟时间来说这件事。三分钟,所以你必须在三分钟内尽可能有效、有说服力地传达你的想法。而我会花一个小时,或者说 60 到 90 分钟来精心准备这三分钟的演讲,确保我选词准确,引入恰当的统计数据和数字来生动地阐述观点。我认为这种投入最终是值得的,对吧。而且,这又是一个你能获得反馈的例子——如果你做得好,你就知道什么有效;如果你做得差,你就知道什么不行。

Michael: Yeah, that’s a good question. And the other thing is that I’m a fairly strong introvert, so these kinds of things are not… I can now do presentations, but it’s not necessarily a comfort zone for me. I’ll mention in the mid-1990s, I went to a place called the Buckley School of Public Speaking, so it’s down in Camden, South Carolina, and it’s a couple of day… Two and a half day training session on public speaking, and they teach you a lot of techniques to improve the quality of your speaking. I’m not sure I do all the things I was supposed to do all the time, but it was very helpful for me. But I think you’ve hit on the key point, and again, this also relates to business and athletics and so forth, which is the importance of preparation, and I think that many people feel that they can, maybe wing it is a bit of a strong term, but they under-prepare and my tendency is probably to over-prepare. So I prepare a lot for those things. So I… When you say one hour presentation, and often I’m doing those things, the first time. what you’ve probably seen is after a bunch of practice and having done it, refined it and so forth, but no, I spend a lot of time on it. And I’ll give you one or more concrete thing, when I was an analyst back in the day, we would go in the morning meeting and you talk about a particular idea, I’m upgrading the stock or downgrading the stock or whatever it is, and you would get three minutes to do that. Three minutes, so you have to be able to communicate your idea as effectively and compelling-ly as possible in three minutes, and I would spend an hour or 60 to 90 minutes crafting that three-minute presentation to really make sure I was picking the right words, that I was introducing the right statistical, the right numbers to animate the ideas and so forth, and I think that that ends up paying off, right. And, and again, that’s a case where you’re getting feedback, so if you do it well, you realize what worked, if you do it poorly, you realize what didn’t work.

关于这一点我还要说的是,我也喜欢倾听。这和阅读有点像,我喜欢听听别人怎么说,看什么方法行得通。

And the other thing I’ll say for that is I also like to listen. Also, it’s like reading, I like to listen to other people and see what works.

再说一次,这可能是我个人的偏好,但什么样的演讲者算优秀?谁讲话清晰?谁有说服力?没错,就是观察别人,然后努力借鉴他们的精华,告诉自己:看,那个品质我想模仿。

Again, maybe it’s idiosyncratic, what works for me, but who is a good speaker? Who is clear? Who is compelling? And yeah, so just observing other people and trying to, again, take their greatest hits and say, look, that’s a quality I wanna emulate.

肖恩:是啊,不过“嫉妒”这个词有点重。说真的,我羡慕你们付出的工作量。

Sean: Yeah, well, envy is a strong word and believe me I envy the amount of work that

这种必要性显而易见——为了完成那些长达一小时的对话,你必须先投入其中。

is so apparent that you must put in in order to execute those hour-long conversations.

刚才听你提到巴克利公共演讲学校,我真是有点震惊,那不过是很多很多年前的一个两天课程而已。你一生中还有没有其他类似的事情,对你产生了如此巨大、持久的影响?

I was pretty blown away a second ago, you mentioned the Buckley School of Public Speaking, which was just some two-day course years and years ago. Are there any other things like that that you’ve done your life that just had such a tremendous, long lasting impact for you?

迈克尔:我倒一下子想不出其他例子,但可以说,巴克利(Buckley)的那段经历——它不是一次性的,它最后确实……从一开始就非常有用,而且把那些东西整合起来也一直很有帮助,所以实际上我确实……在我的课程里,我让我的学生在课程结束时做展示,他们是分小组工作的,但我给了他们一个模块教怎么做展示,所以我教他们一些技巧。有些是从巴克利那里学来的,有些是从其他渠道学到的,但我教他们怎么去做。不少学生回来跟我说:“我喜欢这门课,但实际上,从来没有人告诉过我们具体怎么做展示,”有那些指导原则,非常有帮助。所以是的,但我对那件事想得很多。不过,我们也确实会讨论这些,我要说,读拉帕波特(Rappaport)的书是一个顿悟时刻,我还要说,读米奇·沃尔德罗普(Mitch Waldrop)那本关于圣塔菲研究所的书《复杂性》,然后去圣塔菲研究所,那对我来说也算是个顿悟时刻。

Michael: Not that I could think of, but I will say that the Buckley experience has been, it wasn’t just like a one-off, it was something that ended up really… First all was very useful from the very beginning, but integrating that stuff has been helpful, and so actually I do… In my course, I have my students do presentations at the end of the course, and so they’re working groups, but I give them a module in how to do a presentation, and so I teach them some of the techniques. Some of them are things I learned from Buckley, some of the things I’ve learned from other sources, but I teach them how to do it. A number of students come back and say, “I love the course, but actually, that no one had ever told us exactly how to do a presentation,” and having those guidelines in place, were very helpful. So yeah, but I think a lot about that. But again, we do talk about those, I would say that reading Rappaport’s book was an epiphany moment, I would say that reading Mitch Waldrop’s book about the Santa Fe Institute called Complexity and going out to Santa Fe Institute, that was sort of this epiphany moment for me.

所以,确实有一些时刻,从很多方面来说,在职业上是改变人生的,值得提一提。但你知道,巴克利那件事是关于技能培养的。我还要提到劳伦斯·冈萨雷斯,他编辑了我那本书,后来又编辑了我后来的书。他一边修改一边教导我,那么慷慨地教我,这对我影响极其深刻。甚至当我自己尝试编辑时——比如,我给孩子改大学申请论文之类的——我从不动他们的任何想法。但我希望,当我编辑时,他们能理解我做了什么、为什么这么做,这样他们下一次就能学会如何正确完成。所以,这不仅仅是改错,更是在教他们如何正确做事,让他们随着成长越来越少地依赖我。

So there have been certainly moments that have been, in many ways, professionally life-changing that are worth noting, but that you know, the Buckley thing is a skill development thing, and I would say Lawrence Gonzalez too, having him edit that one book, and then he edited my later book, having him work through that and teach me, so graciously teach me as he was correcting me was super powerful. And even when I try to edit, if I edit my kids’ papers, for example, for college or whatever, I never change any of the ideas, but what I’m hopeful that they’re getting when I’m editing, for me, is understanding what I’m doing and why I’m doing it, so that they can learn how to do it properly the next time. So it’s not just about correcting it, it’s really about trying to teach how to do it properly so that they need me less and less as they go on.

肖恩:迈克尔,我甚至不确定你清不清楚自己刚才说出来的话有多深刻,所以我真的很感激。你提到给学生做演示、帮他们过这个坎,他们大多数人从没经历过。作为老师,你做的还有没有其他让他们觉得特别有价值的东西?

Sean: Michael, I’m not even sure if you’re aware of just how much wisdom you’re putting out right now, so I’m so appreciative of this, you mentioned just giving the presentation for your students and helping them through that, most of them have never experienced that. Is there anything else that they just take away that seems incredibly valuable that you do as a teacher?

迈克尔:如果确实有什么值得讲的,那我就得问问学生们的意见了。不过我觉得教学中另一个我可能忘了提的关键部分,就是激情。如你所知,那些对自己的课题充满热情的人,我认为这种热情会自然流露出来,激活整个概念。还有一点我想说的是,我在教学中会做的一件事——而我没看到所有老师为我或为我的班级做过——那就是学习思想史,我一直觉得这很有意思。顺便说一句,看看那些伟大的教练吧,几乎所有人都了解他们运动项目的历史、思想史的脉络以及这些思想是如何演变的,他们会花时间去理解自己这项运动的进化过程,而我一直觉得这非常迷人。所以在商业、投资和金融的世界里,显然有着非常悠久、深厚且丰富的传统,这些不同学科所走的智识路径也各有不同,而仅仅去理解这些路径、理解这些思想从何而来、最初是如何产生的,我就觉得那些东西特别迷人。而且我认为这是教学法中非常有价值的一部分,因此教学中一个非常有价值的组成部分就是告诉学生:“这是我们拥有的这个思想,这是它的来源。”

Michael: If there’s anything there, I would have to ask the students. But I guess the other component on teaching, which I probably neglected to mention, was just passion. And as you know, people who are passionate about their topic, I think it tends to come through and animate the whole concept. And one thing I’ll say that I do, I do in my teaching, which I didn’t see all the teachers do for me or for my classes, was to learn the history of ideas, and I’ve always found that to be fascinating. By the way, you look at great coaches, for instance, almost all of them understand the history of their sport and the history of the ideas and how they’ve come along, and they spend time to understand the evolution of their game, and I’ve always found that to be fascinating. So in the world of business and investing and finance, there are obviously very long, deep and rich traditions and there are paths that the, intellectual paths, that these different disciplines take and just understanding that and understanding where these ideas come from, and how in the arose in the first place. I find that stuff to be fascinating, and I think it’s a very valuable component of pedagogy, so a very valuable come into teaching is to say, “Here’s this idea that we have, here’s where it came from.

这就讲清楚了为什么它有价值,也讲清楚了该怎么思考它,对吧?

Here’s why it’s valuable. Here’s how to think about it,” right?

我要跟我的课上说,我们没有正式的座右铭,但我们有两个座右铭。我上课的第一天就告诉他们,一个是一句拉丁语,那是英国皇家学会的座右铭,叫 Nullius in verba。但 Nullius in verba 的翻译是:不要轻信任何人的话,要自己独立思考。

And I will say to my course that we don’t have official mottos, but we have two mottos. I share with them the very first day, one is, it’s a Latin phrase, that’s the motto of the Royal Society. It’s called Nullius in verba. But the translation of Nullius in verba is really don’t take anybody’s word for it, think for yourself.

所以我告诉学生们:“这学期我来引导这门课,我来带领这场讨论,我会传授一些框架和工具,希望你们在人生中能用得上。”但关键是 “Nullius in verba”,是吧?别光信我的话。永远要自己思考。如果有什么东西让你觉得不合逻辑,你就该提问或者质疑,对吧?

So I say to the students, “I’m gonna guide this, I’m gonna sort of lead this discussion over the next semester, and I’m gonna impart from frameworks and tools, I’m hopeful that you’ll find useful as you go through life,” but it’s Nullius in verba, right? Don’t take my word for it. Think for yourself always. And if something doesn’t make sense to you, you should always ask or challenge, right?

第二点,数学家卡尔·高斯有一句名言——也是拉丁文——但大意是说:不是符号,而是概念。换句话说,在理解概念之前不要纠结数学。所以概念先行,然后再引入工具和那些细节来落实它,但概念一定要放在前面。顺便说一句,我认为这一点在分析、体育等领域都非常重要,在金融和商业世界更是如此——先理解概念,然后让那些符号、数字把概念呈现出来,而不是反过来。人们有时会直接跳到公式或数字上,却没有掌握完整的上下文,这就是我另外想提的一些想法……这些属于后台工作,我不确定学生们是否意识到我在琢磨这些,但我认为在更大的格局里,这些东西可能会有帮助。

And the second is, there was a quote from the mathematician, Carl Gauss, and he said… It’s also in Latin, but basically said, Not notations, but notions, right, so in other words, don’t worry about math before you understand concepts. So concepts first and then bring on the tools and all that to specify that, but concepts first. By the way, I think that’s also very important, even in analytics and sports and so forth, certainly in the world of finance and business is to understand concepts first and then having those notations, the numbers, animate that rather than the other way around. So people sometimes go right to these equations or numbers and don’t really have the full context, so those will be some other things that I’ll just throw out there that I think… That’s behind the scenes, I’m not sure the students are so aware that I’m thinking about this stuff, but that’s the stuff that I think might be helpful in the bigger equation.

肖恩:不,我觉得幕后那些东西往往才是宝藏所在。所以我想请你把人类历史浓缩一下,重点深挖思想史——如果往金融和商业领域再深入一层的话,你从中发现了哪些宏观层面的东西?

Sean: No, the behind the scene stuff I find is a lot of times where the gems lay. So I’m gonna ask you to wrap up all of human history here in terms of double-clicking on the history of ideas, and if you’re gonna dive a little bit deeper on that, just in terms of finance and business, what are some of those broad things you’ve uncovered there?

迈克尔:关于金融方面,我推荐几本书。这方面我个人认为两本极为出色的书是彼得·伯恩斯坦写的两本:一本叫《风险博弈:非凡的风险故事》。

Michael: Well, I recommend a couple of books in terms of finance. The two books I think are just outstanding in this regard are Peter Burstein wrote a book called Against the Odds: The Remarkable Story of Risk.

肖恩:太棒了。

Sean: It’s awesome.

迈克尔:没错,那本书讲的是人类对风险认识的历史,还有很多章等着后人去写,这很有意思。我经常对我的学生说,年轻真是一个令人兴奋的时代,因为有那么多东西我们还不理解,而在你们的职业生涯里,你们会有机会去探索、去定义这些东西,这太棒了。他写的第二本书叫《资本思想》,其实有两个版本,讲的是思想发展史、资本市场和资本理论的历史,所以在我看来,这两本书挺有价值的。它们不是在梳理人类的所有思想,但就金融领域而言,我认为这两本确实很有价值。不过我也花时间……约翰·伯尔·威廉姆斯在 1930 年代就写过一本书叫《投资价值理论》,那是对估值问题的早期探讨。理解威廉姆斯在我们今天估值思路中的地位,这类事情我觉得特别酷,因为它能把问题放到正确的思想背景里去。

Michael: Yeah, and so you know the book, and it’s a history of our understanding of risk, that there are chapters that are yet to be written, so that’s fascinating. And I always say to my students, it’s an exciting time to be young because there are so many things we don’t understand, and in your careers, you’re gonna be able to explore those things and define them and that’s cool. And the second book he wrote was called Capital Ideas, which is really an… There are two versions of it, but I sort of the history of the development of ideas and capital markets and capital theory, so those to me would be… And so they’re not sorting the ideas of mankind, but in terms of the finance, I think those are two really valuable books, but I do spend… Even John Burr Williams wrote a book in the 1930s called Theory of Investment Value. So this is a really early treatment of how to think about valuation, and understanding Williams’ place in how we think about valuation today is really… Those are the kinds of things I find to be really cool because it puts things into the proper intellectual context.

肖恩:大家都知道你推荐书大家最爱听,这简直是个小宝库,我很感激。

Sean: You always know people love hearing book recommendations, so this is gonna be a little treasure trove here, so I appreciate that.

你在 1993 年开始在哥伦比亚大学读书时,我猜你们连行为金融学课程都还没有。如果快进 30 年后回望现在,你觉得人们会为哪些我们当下没花更多精力去关注的事情而感到困惑?

When you started at Columbia in ‘93, I have to assume, you guys don’t even have behavior finance courses, and if we’re gonna fast forward 30 years in the future and look back, where do you think people are gonna be dumb founded that we didn’t concentrate more right now on?

迈克尔:顺便说一句,这个问题问得非常好。当时还没有行为金融学这门课程,但我那时就建议我的学生去上谈判课,因为谈判是他们能接触到的最接近理解这一点的东西。谈判的强大之处在于,正如你所知……我并非谈判老师,但我认为这个理念在生活中确实非常有价值,那就是理解对方的观点,对吧。所以你必须清楚什么对自己是可接受的,也必须理解对方从何而来,然后很显然,你要做的就是找到一个对双方都有利的解决方案。

Michael: A great question, by the way. There were no behavioral finance courses, but what I suggested to my students, even back then, was that they take negotiations courses because negotiations was the closest thing that they could get to understand it, and what’s powerful about negotiation, as you know is… And I’m not negotiations teacher, but I think that this idea, it’s really a valuable idea in life, which is understanding the other person’s point of view, right. So you have to understand what is acceptable to you and you have to understand where the other person is coming from, and then obviously what you are trying to do is find a solution that’s mutually advantageous.

所以,这种真正去理解他人的想法——我认为行为金融学里许多内容归根结底,其实就是在做这件事。

So this idea of just literally understanding other people, and I think a lot of what comes down in behavioral finance is actually

理解他人的行为模式和思维方式。我确实认为,你看,有很多领域是我们根本不懂的……我第一天就会告诉我的学生,我说,我会……在金融领域,问题远比答案多,所以有很多事情我们并不真正了解得很透彻,一些核心概念,比如我们并没有完全理解自己的市场,像市场有效性和市场无效性这类问题。那么,是什么让资产价格变得“正确”?我知道我们有一些理论,我当然也写过一点这方面的东西,但我不认为这个问题已经板上钉钉了。风险这个概念又是什么?我们真的理解什么是风险吗?有没有更好的方式来思考它,我们能否做到这一点?

understanding the behaviors and thought processes of other people. I do think that, look, they’re a bunch of areas that we just don’t understand… I tell my students very first day, I’m like, I’m gonna… There are more questions than there are answers in finance, so there are a lot of things we don’t really understand very well, some core ideas, I think don’t fully understand our market, things like market efficiency and market inefficiency. So what makes asset prices “correct?” I know we have ideas, and I certainly have written a little bit about this, but I don’t think that’s button down. What is the concept of risk? Do we really understand what risk is? Are there better ways to think about that, might we be able to do that?

回到市场有效性这个概念,我总觉得其中一个很有意思的领域是某种群体智慧的社会现象,而群体智慧要发挥作用的关键在于你必须保证底层参与者具有多样性。在这个案例中,投资者是参与者,你必须有一个集结机制,也就是一种把信息汇集起来的方法,并且需要恰当的激励机制。但我们实际上并不太清楚如何有效地衡量多样性,我认为这又是一个领域,如果你说 30 年后回头看,我真心希望我们在思考多样性方面能做得更好。而当我们谈论组织中的多样性时,我们总是谈论社会类别,比如年龄、性别、族裔等方面的多样性。但我们真正追求的是认知多样性。也就是我们的思维方式,以及我们训练、经验中形成的心理模型,我认为我们……我们正在取得一些进展,但我们对这些东西的理解,我认为仍然相当初级。所以这是另一个方面……最后一个理论,显然关于这个已经被写了很多,但即便是像竞争战略这样的东西,比如什么造就了一个好企业?什么造就了一个能持续好下去的企业?这是一个很大的领域。也许我还会再提一个,那就是我们花了大量时间,也写了很多关于一个叫做基础概率的概念,它本质上是一种历史数据库,特别是针对公司表现的历史,比如公司是如何增长的?它们的利润经历了什么?诸如此类的事情。前提是,对历史的一定理解有助于认知未来的潜在结果,所以整个构建过去表现数据库的领域,如果你愿意这么说的话,我认为这方面的利用仍然远远不够,发展也远远不足,这可能是未来 20 或 30 年里我们会做得更加扎实的事情。

Going back to this idea of market efficiency, one of the areas that I’ve always found fascinating is sort of the society of the wisdom of crowds, and the key to the wisdom of crowds working is you have to have diversity of the underlying agents. In this case, investors, you have to have an aggregation mechanism, so a way to bring that information together and you need proper incentives. Well, we don’t really know how to measure diversity all that well, and that’s another area, I think, if you said 30 years from now looking back, I really hope that we do a better job of really thinking about diversity. And when we talk about diversity and organizations, we always talk about social categories, diversities of age, gender, ethnicity, and so forth. But really what we’re after is cognitive diversity. So the ways we think and our mental models in our training, in our experience, and I think we’re… We’re making some strides, but how we understand that stuff is still, I think still quite nascent. So that’s another… And then last theory, there’s been a ton of ink spilled on this obviously, but even things like competitive strategy, so what makes for a good business? What makes for a sustainably good business? That’s a big area. And maybe I’ll mention one more, which is, we spent a lot of time and written a lot about this concept called base rates, which is essentially a repository of history, of corporate performance in particular, for instance. So how have companies grown? What’s happened to their profits? And all these kinds of things. And the premise is that some understanding of history can be helpful and understanding potential outcomes for the future, so that whole area in terms of building out databases, if you will, of past performance, I think that’s still vastly underutilized and vastly underdeveloped, and that might be something in 20 or 30 years that we’re much more robust in doing.

肖恩:是的,这确实是一个激动人心的时代,有能力深入钻研并探索更多这些东西。我喜欢探索的一件事,也是我的一个热情所在,就是理解行为和心理学,这样我就能做出更好的决策,并希望这些决策能带来更好的结果。你是什么时候开始关注启发式偏差及其对投资者的整体影响的?

Sean: Yeah, it’s certainly an exciting time, the ability to then dive deeper and explore more of these. One of the things I love exploring, one of my passions is just around understanding behavior and psychology so that I can make better decisions, and hopefully those decisions lead to better outcomes. When did you start looking at heuristics and biases and just their overall impact on investors?

迈克尔:肖恩,这是个好问题。我想当我开始教授我的课程时,这些年我最大的变化恰恰就是你描述的那些行为方面的东西,我大概是在 90 年代中期,90 年代末意识到这一点的,并开始相对积极地阅读相关内容。正如我提到的,我旁听过一些谈判课程,学到了一些技巧,那对我来说非常迷人,但我退后一步思考,比如说在投资中,是什么区分了优秀和卓越,实际上并不是他们拥有更好的信息,或者他们有更好的电子表格之类的东西。几乎总是因为他们能做出更好的决策,尤其是在压力环境下,这让我对学习更多这些东西产生了浓厚的兴趣,所以,大概是 90 年代末,那已经……那大概是一段 25 年的旅程,学习更多这方面的东西,显然这个领域在过去四分之一个世纪里也真的蓬勃发展。我的意思是,显然有争议的是,如果你真的去读 70 年代的原始文献,你会发现即使在 50 年前,它们就已经出奇地清晰和有趣了。

Michael: It’s a great question, Sean. I think that as I started teaching my course, the thing that I really ended up, the biggest change over the years, has been precisely what you described is of the behavioral stuff, and I probably became aware of that in the mid 90s, late 1990s, and started reading about it fairly actively, at that time. As I mentioned, I had sat in on some negotiation classes and learned a little bit of those techniques, that was very fascinating to me, but I was just stepping back and saying, and investing, for instance, you know what distinguishes the good from the great, and it really is that they have better information, it really is that they have better spreadsheets or something like that. It’s almost always that they’re making better decisions, especially under stressful circumstances, and so that got me very interested in sort of learning more about all that stuff and so, yeah, probably the late 1990s, and that has been… So that’s been probably a 25-year journey, learning more about that stuff, and obviously it’s been a field that’s really blossomed in the last quarter century as well. I mean, obviously controversy, if you actually read the original stuff in the 1970s, it’s remarkably lucid and interesting, even from 50 years ago.

但是,是的,大概就是过去 25 年,显然我写了一些关于这方面的书,并试图将其整合起来。我只是觉得这从内在来说非常迷人,而且正如你所说,一旦你学到了一些这些技巧,这些想法非常容易理解。

But yeah, so probably the last 25 years, and obviously I’ve written some books about this and try to integrate it. I just think it’s an internally fascinating thing, and as you said, once you’ve learned some of these techniques and some of the ideas are very accessible

的想法,一旦你学到了这些技巧,并将它们整合和内化,我认为这会极大地帮助你驾驭生活和做出决策。

ideas, once you’ve learned these techniques and integrated them and internalize them, I think gives you a lot of help and sort of navigating through life and the decisions you make.

肖恩:是的,绝对如此。你的两本书《思考,快与慢》?不,是《再思考》和《所知之外》,简直是宝库,我划了无数下划线和高亮标记,所以我是你作品的大粉丝。我在想如何寻找优势,这不一定只关乎投资世界,也可以是泛指生活,但你认为行为错误是目前寻找优势的最大机会所在吗?

Sean: Yeah, absolutely. Two of your books, Think Twice and More Than You Know, a treasure troves and just underlined and highlighted multiple times, so I’m a huge fan of your work there, I’m thinking about looking for an edge, and this doesn’t only have to pertain to the investing world, this could just be life in general, but do you think behavioral mistakes are where the most opportunity to find an edge is right now?

迈克尔:是的,几乎总是这样……我们不久前写过一篇关于市场无效的文章,我知道你谈的是更广泛的内容,我们讨论了大概也都在一定程度上适用于生活的东西,但我们谈到了行为、分析、信息和技术。分析层面,我最后再回到行为;分析层面是说,你和我拥有相同的信息,但我们分析它的方式不同,如果有人拥有更好的框架、心理模型,在这方面就可能拥有优势,如果你正在与那些不如你思考周全的人竞争的话。顺便说一句,你甚至可以想想评估运动员,这可能是一个例子,我们都有关于这位特定运动员的相同数据,但不知何故你看到了别人没看到的东西,这给了你优势。

Michael: Yeah, it’s almost always… We wrote a piece about this a little while ago about market inefficiencies, and I know you’re talking about something broader, and we talked about things that all of them probably do apply in life to some degree, but we talk about behavioral, analytical, informational, and technical. So analytical, I’ll come back to behavioral last, analytical just says you and I have the same information, but we analyze it differently, and that could be someone with better frameworks, mental models can have an edge in that regard, if you’re competing with people who don’t think about it, as well. And you could think about, by the way, even assessing athletes, for instance, that could be an example where we all have the same data on this particular athlete, but somehow you see something that others haven’t seen, and that gives you an edge.

信息层面意味着你知道别人不知道的东西,这确实存在。这很难做到,当然在市场的背景下,这充满挑战。技术层面我暂且不谈,但技术存在于所有事情中,那是指有时候人们做决策的原因与他们实际偏好无关。我曾和实际上是一个 NBA 球队的总经理聊过,我们谈到一笔特定的交易,他说,你知道,这些家伙有工资帽问题,他只是在谈论所有这些与业务经济学无关的变动因素,而非必然与球员的价值有关,他说我们能够设计出这笔交易,解决了这些与实际球员价值关系不大,或者更准确地说是关系较小的议题。

Informational means you know something others don’t know, that happens. It’s difficult to do, certainly in the context of markets, it’s challenging. Technical I’ll leave aside, but technical shows up in everything, which is sometimes people make decisions for reasons that have nothing to do with what their actual preferences are. And so I was talking to, actually a GM of an NBA team, and the guy said, I was talking about a particular trade, and he goes, well, you know, these guys had a salary cap problem, and he was just talking about all these moving pieces about things that had nothing to do with the economics of the business, rather than necessarily the values of the players, and he said we were able to fashion this trade that addressed these issues that had nothing to do really, or not, nothing but less to do with the actual player values.

但是如果你回过头来,绕回到行为方面,那是一个……人性不太可能在短期内改变,即使我们对这些行为问题有了所有理解,人终究是人。你每天都看到这一点。所以我认为这些会是持续存在的。本·格雷厄姆,显然是证券分析之父,他提出了市场先生的隐喻来思考市场。在某种意义上,他试图做的是将市场这个概念拟人化,看作是具有不同情绪的人,我认为这个想法,那套思想,会长期存在,所以人们会集体变得过于乐观或过于悲观,而且这种集体性会一直存在。过去一直如此,我认为在可预见的未来也会如此。所以我认为行为方面的东西是巨大的。这也是《再思考》这本书的一个重点,它说,嘿,在你的人生中,第一,努力在自己身上做得更好。我们没有人会完美,但试着在自己身上做得更好,这样你就能犯更少的错误,比如说。但第二,我认识到这些错误会被别人犯下,你可能有机会,我不喜欢用这个词,但可以说是在某种程度上利用或利用别人的错误,对吧。所以理解这些东西有双重好处,第一,让自己做得更好,但第二,也能看到别人何时犯了可能对你有利的错误。

But if you go back and circle around, say behavioral stuff, that’s the one that… It’s unlikely that human nature is gonna change any time soon, even with all our understanding of these behavioral issues, people are people. You see it every day. So that I think those will be persistent. Ben Graham, who is obviously the father of security analysis, had this metaphor of Mr. Market to think about markets. And in a sense, what he was trying to do is anthropomorphize this concept of markets as people and having these different moods, and I think that idea, those sets of ideas will be around for a long time, so people will collectively become too optimistic or too pessimistic and collectively. That’s always been true, and I think that for the foreseeable future it will also be true. So I think the behavioral stuff is huge. And that was a little bit the point, I think twice, which is say, hey, as you go through life, A) try to be better at it for yourself. None of us will be perfect, but try to be better at it yourself, so you make fewer, for example, mistakes. But second, I recognize that these mistakes are going to be made by others, and you may have an opportunity, I don’t like to use the phrase, but to take advantage of or to take advantage of other people’s mistakes, right, to some degree. So it’s a dual benefit to understanding these things, A) being better for yourself, but B) also seeing when other people are making mistakes that may be advantageous for you.

肖恩:是的,说到这双重好处,我知道你是丹尼尔·卡尼曼作品的忠实粉丝,而且我相当确定他曾在某个时候说过,他研究了所有这些偏差,但他自己也没能幸免。

Sean: Yeah, speaking about that dual benefit, I know you’re a big fan of Daniel Kahneman’s work, and I’m pretty sure that he said at some point that he studied all of these biases and he’s no different for it.

你也有同样的看法吗,还是你认为这些已经……?

Do you have the same view or do you think these have been…?

迈克尔:哦,是的,我认为这几乎是……它们相当普遍,我认为我们大多数人对不同的事情有不同的倾向,但它们几乎是普遍的,所以我自己也能感受到所有这些。有意思的是,即使是所有那些小小的实验,心理学家在

Michael: Oh yeah, I think that it’s almost… They’re fairly universal, I think most of us have different proclivities to various things, but they’re almost all universal, so I feel them all myself. And it’s interesting, even all these little experiments, the psychologists give

教室里用来演示这些观点,我盲目地参与所有这些实验,每次都栽跟头,所以这是一个不那么……我真的并不……所以在这方面我并不认为自己高人一等,但我要说的是,我记得在《再思考》中讲过这个故事,我参加了……哈佛大学肯尼迪学院有一个非常棒的项目,叫做“投资决策与行为金融学”,由理查德·泽克豪瑟和阿尼·伍德主持,理查德做这件事大概有 30 年了。

classrooms to demonstrate these points, I did all those things going into them blind, got smoked by them every single time, so it was a less… I just really don’t… So I don’t hold myself above anybody on the stuff, but I will say that, and I think I recount this story in Think Twice, is that I went… There’s a really wonderful program at the Kennedy School at Harvard called “Investment Decisions and Behavioral Finance,” it’s hosted by Richard Zeckhauser and Arnie Wood, and Richard’s been doing this thing for probably 30 years.

我在 2004 年作为学员参加,当时获诺贝尔奖的理查德·塞勒也在场,他做了一个过度自信测试,然后他又做了一个叫三分之二博弈的游戏。这是两个常见的东西,当时大概有 70 个人在场,我两个都赢了,所以我在两个项目上都比 70 个人做得好。所以,一方面你可以说这是运气,但另一方面也不太可能,我是连续两次都走运,所以正如我常说的,坦率地讲,我以前做过这两个练习,而且都输得一塌糊涂,极其难看,但我学到了教训,所以我知道了如何应对这两件事,结果,今后每次我看到这类事情发生,我都会知道如何处理,至少可能不是完美处理,但至少比普通人要处理得好一些。所以这并非我有什么卓越的洞察力,更多是我学到了教训,而这正是重点,即一旦你学到了这些教训,希望在边际上,你就能做出稍微好一点的决策,而这些决策累加起来就会带来更好的结果。

And I went as an attendee in 2004, and Dick Thaler was there who won the Nobel Prize, and he gave one of these overconfidence tests, and then he did this thing called the two-thirds game. So these are two kind of common things, and there are probably 70 people there, and I won both of them, so I did better than 70 people in both of them. So one, you might say it was luck, to would say is probably unlikely, and I was lucky twice and row, and so as I like to say in full disclosure, I had done both of those exercises before and I had failed miserably, embarrassingly, but I learned the lesson, so I learned how to deal with those two things, and as a consequence, every time I see that thing going forward, I will know how to deal with it, at least maybe not perfectly, but least more perfectly than the average person. So it was not any sort of brilliant insight on my part, it was more that I learned the lesson, and that was precisely the point, which is once you’ve learned these lessons, hopefully on the margin, you can just make somewhat better decisions and then those decisions add up to better outcomes.

肖恩:我特别喜欢这样。还有哪些行为偏见是你觉得探索起来最有意思的?

Sean: I absolutely, I’m loving this. What other behavioral biases do you just find the most joy exploring?

迈克尔:嗯,我觉得有几类错误在投资领域尤其常见,但总体来看也是大问题。一个是所谓的确认偏误,就是你一旦对某件事做出决定,就会倾向于寻找支持自己观点的信息,同时忽略或不认可那些与观点相悖的信息。而且呢,如果信息本身模棱两可,天平总是会偏向你这边,对吧。我每次都站自己这边。所以这是个重要问题。怎么对抗它呢?可以尝试主动开放思维,也就是说,你不仅要愿意接受不同观点,还要主动去寻求它们。顺便说一句,这在认知上是很有挑战性的,某种程度上也挺费劲,但就是保持对一切持开放态度,多换位思考,这也回到了谈判之类的场景里——对方的观点是什么?

Michael: Well, I think that there are a couple of ones that are really big ones in investing in particular, but these are big deals in general. One is called confirmation bias, which is once you’ve made a decision about something, you tend to seek information that confirms your view and you just miss count or disavow information that doesn’t confirm your view, and by the way, if it’s information that’s a jump ball, the jump all always goes to you, right. I always go to the base rubber. And so that’s a big one. And how do you counter that? It would be things like actively open-mindedness, so this idea that really not only you’re willing to entertain different points of view, but you seek them out. And that’s cognitively challenging by the way, it’s taxing to some degree, but just keeping an open mind about everything, and so just consider, and this goes back to even the things on negotiation, what is the other person’s point of view?

投资中的另一个大问题,生活中可能也是如此,就是我们容易过度自信……过度自信、甚至与之相伴的乐观情绪,确实有某些好处,对心理是健康有益的,但……但你得把握好——你既不想过度自信,也不想自信不足,如果可能的话,最好校准得恰到好处。你刚才提到了一个很好的点,关于反馈机制,其中一个问题是:有没有办法为自己建立反馈机制,让你在决策中校准得更好,从而随着时间的推移,减少过度自信?我认为是有办法的。一部分是学会用概率思维来考虑问题,另一部分是把你对特定结果的思考过程记录下来。我第一次见到丹尼尔·卡尼曼的时候——那真是无比激动——我问他的第一个问题就是:要怎样才能成为更好的决策者?他立刻回答:“为你重要的决策记一本日记。”写下你预期会发生什么、为什么预期它会发生,并为各种可能结果分配概率,然后保存好那本日记,回过头去对照,根据实际结果给自己打分。有时候你对了,但原因错了,这种情况下也必须扣自己的分;有时候你错了,但原因是对的——换句话说,那 20% 的概率结果发生了,它本来就有 20% 的发生几率,每五次里就会出现一次——但我是觉得这些做法真的……而且它们并不特别费时,当然也不昂贵,但需要很强的自律。这有点像体育运动——自律很重要,能够确保你每次都把事情做对……如果你是接球手,你就得跑好你的路线。

The other big one in investing, but also probably in life, is this concept of overconfidence that we tend to be… And there are certain benefits to overconfidence and even optimism that sort of goes with it that are good and psychologically healthy, but… But you wanna be… You don’t wanna be overconfident and you don’t wanna be under-confident, you wanna be just well-calibrated if possible. You mentioned you brought up a really good point about feedback before, and one of the questions is, are there ways to set up feedback mechanisms for yourself so that you get better calibrated in your decisions and then your overconfidence over time? And I think there are ways to do that. Part of it is to think about the world probabilistically, and the second thing is to document how you’re thinking about certain outcomes. And when I met Daniel Kahneman for the first time, which was just an absolute thrill, the first question I asked him was, What can I do to become a better decision maker? And his immediate response was, “Keep a journal of your important decisions,.” Write down what you expect to happen, why expected to happen, and assign probabilities to various outcomes and then just keep that journal and refer back to it and score yourself on how things actually turn out. And sometimes you’ll be right for the wrong reasons, and you have to ding yourself in those situations, and sometimes you’ll be wrong for the right reasons, in other words, the 20% outcome happened, which is gonna happen 20% of the time, right, one in every five cases, but I thought those things are really… And they’re not super time consuming, they’re not, certainly not expensive, but they require a lot of discipline, and that could also be something that’s also like athletics, which is sometimes disciplines are really important components are to make sure that you’re doing things properly every time… If you’re the receiver, you run your

每回都能以正确速度、在正确的位置折断、诸如此类。自律是另一项重要品质,大概可以迁移到几乎所有事情上。

route properly every time at the right speed, you break the right spot and so on, so forth. Disciplines another important thing that probably carries over to almost everything.

肖恩:没错,你刚才提到人性不太可能改变,一两分钟前你说到证实偏差时我就在笑,还有那位希腊政治家狄摩西尼,他有句名言:“一个人希望什么,他就会相信什么。” 几千年后这句话依然成立,所以我确信再过几千年,人们回过头来看还是老样子。

Sean: Yeah, you were mentioning human nature is unlikely to change, I was laughing a minute or two ago when you brought a confirmation bias and the Greek statesman, Demosthenes, he had a great quote, “What a man wishes, so shall he believe.” So it holds true thousands of years later, so I’m pretty sure in a few thousand years, they’ll be looking back to the same thing.

你提到了决策日志,我对这个很感兴趣。我自己也一直在用。现在的你,做这种判断时有多少是靠直觉的第六感,又有多少需要靠决策日志或其他系统性的方法来理解?

You mentioned the decision journal, I’m really intrigued about that. That’s one I’ve kept as well. How much of this is just intuitive sixth sense for you at this point, and how much do you have to look to decision journals or other systematic ways to understand these?

迈克尔:肖恩,说实话,我其实没有做过太多商业决策,因为我们主要做研究工作。但很明显,我和投资机构有合作,所以一部分原因在于……对我而言,我希望自己能比较妥善地思考遇到的大多数问题,但涉及赚钱或赔钱之类结果的那种决策,我确实没有多少。不过我只想说,我发现……宾夕法尼亚大学的芭芭·梅勒斯(Barb Mellers)有段很棒的话,大意是:“我们发现预测非常困难,但合理化已经发生的事却非常容易。”这句话很有道理。我认为,我们大多数人都不喜欢追踪自己的决策记录,比如投资决策。你宁可听之任之,事后再编个故事来解释发生了什么,而且,顺便说一句,那个故事往往把自己描绘得在整个结果中相当光彩。

Michael: Sean, the truth is I don’t really make that many business decisions since we’re mostly doing research. But I obviously, I work with investment organizations, and so part of it is that… So for me, I hope that I’m able to think about most kinds of problems I bump into reasonably well, but I don’t really have that many of these kinds of decisions where we’re gonna make money or lose money or whatever it is, but I will just say that I find that… There’s a great quote from Barb Mellers at University of Pennsylvania, she says something like, “We find prediction very hard, but rationalization of what happened very easy.” There’s a lot of truth to that, which is that I think that most of us don’t like to keep track of our decisions or keep track of, for example, investment decisions. You’d rather just let the chips fall where they are and then come up with a story to explain what happened, and by the way, that story tends to make you look pretty flattered in the whole outcome.

所以我觉得这在很大程度上取决于你具体在做什么事情。前几天我跟一家棒球大联盟球队的高管聊天,他说这其实是个让他们很头疼的问题——比如做球员评估时,他们怎么才能真正确定自己的判断是对的?他们现在尝试在做的是,在决策过程中同步记录思考轨迹,然后互相印证,比如分析部门怎么说,球探又怎么说,看能不能从不同角度思考这类问题时提炼出有用信息。但其中一部分难题在于,你能不能量化——比如成功标准能不能量化,这类事情本身就有点棘手。不过我觉得,只要人们愿意——尤其是当面对那些大家能达成一致的离散型结果,以及大家认可的时间跨度时——这种场景本身就非常适合提供高质量的反馈。顺便说一句,我觉得很少有人真正在做这件事,但我预计未来五年、十年、十五年,我们会看到越来越多这样的做法,而这将是一件好事。

So I think it depends a lot on the kinds of things you’re doing. I’ll mention I was speaking with an executive, senior executive for a major league baseball team the other day, and he was saying, this is actually something they struggle a lot with, which is how… When they think about, for example, player assessment, how do they really know that they are thinking about things properly? And they’re trying to work on documenting their decision-making process as they go along, and again, contrasting for example, what the analytics department may say versus a scouts’ and so forth to see if they can glean information from how they think about these kinds of problems. But part of it is, can you quantify, for example, can you quantify measures of success and those kinds of things can be a little bit challenging. But I think the degree to which people are willing, especially when you have things like discrete outcomes that we can agree upon, and time periods that we can agree upon, that kind of setup it lends itself very much to giving quality feedback, and by the way, I think very few people do it, and that’s something I would imagine the next five, 10, 15 years that we’ll see more of that, and that will be good.

肖恩:这非常有帮助,见解深刻。我知道我们很快就要结束了,但我想稍微谈一下圣塔菲研究所的事情——如果你的输入和别人的一模一样,你不太可能获得新的洞见,而这也是圣塔菲研究所真正让我着迷的地方之一。你能花一分钟解释一下圣塔菲研究所是什么,以及你在那里扮演什么角色吗?

Sean: That’s very helpful. So very insightful. I know we’ve gotta wrap up here shortly, I’d love to spend a little bit on the Santa Fe Institute, and it’s unlikely you’re gonna gain insight of your inputs are identical to everyone else’s, and that’s one of the things that really fascinates me about the Santa Fe Institute. Could you explain just for a minute what the Santa Fe Institute is and then your role there?

迈克尔:当然。这家机构成立于 1980 年代,由一群非常杰出的科学家创办,他们认为学术界当时变得过于封闭——物理学家只跟物理学家交流,生物学家只跟生物学家对话,但世界上许多棘手的重要问题恰恰处于学科交叉点。顺便说一句,我也深受 E. O. 威尔逊的影响。

Michael: Sure. It was founded in the 1980s by a number of very eminent scientists who felt that academia had become very siloed, so the physicists talked to physicists and the biologists talked to the the biologists, but many of the vexin,g important problems in the world laid at the intersection of disciplines. By the way, I was also deeply influenced by E. O.

威尔逊在 1990 年代末写过《知识大融通》(Consilience)。E. O. 威尔逊大概是全世界最著名的昆虫学家,虫子专家,尤其擅长蚂蚁,而“知识大融通”说的是知识统一这个概念。威尔逊的论点依旧是:过去几百年我们在还原论上取得了巨大进步,但科学未来的许多突破,依旧来自于学科的交叉、跨学科的碰撞。

Wilson, the late 1990s called Consilience. And E. O. Wilson is probably the most famous entomologist, bug guy, ants in particular, and Consilience is this idea of the unification of knowledge, and what Wilson argued was, again, that we’ve made enormous strides to reductionism in the last few hundred years, but that much of our advancements and science would be again, at the intersections of disciplines, across disciplines.

因此,建立这个数据库的目的,本质上是将科学家们汇聚起来,共同理解那些棘手的问题。

So this database was founded to essentially bring together scientists to understand vexing

问题。其统一主题是对演化中的复杂系统的研究。我刚刚提到,复杂系统的卡通版模型可以是一个个体行动主体,比如一个神经元、你的大脑、城市中的一个人,或股市中的一位投资者。他们与其他行动主体互动。所以这里存在着极其重要的互动,而这种互动是基于他们各自的决策规则,即他们将如何应对事物,然后从中产生出一个所谓的全局系统。这种全局系统可能是意识,也可能是蚁群的运作表现、一座城市的运行表现,或者显然也可以是市场的表现。其中一个关键在于,市场或广义系统、全局系统的特性、属性或起源,与底层的个体行动主体是不同的——这确实是一系列非常引人深思的条件。

problems. The unifying theme is the study of evolving complex systems. I mentioned that the wisdom across a few moments ago the cartoon version of a complex system would be an individual agent, so it could be a neuron, your brain, or a person in the city, or an investor in the stock market. They interact with other agents. So there’s interaction, which is really important, and they interact using decision rules about how they’re gonna approach things, and then what emerges from that is sort of a global system. So that could be consciousness for the performance of an ant colony, or the performance of a city, or obviously a market. And one of the keys is that the characteristics, the properties or origins of the market, or the broad system, global system are different from the underlying agent, so it’s a really interesting intellectual set of conditions.

所以你到了那里,会发现那是一种极其智识上的陶醉,因为这地方是自我筛选出来的,来的都是科学家和思想开明的人。那里的科学家大多数——实际上我可以说几乎我们所有的科学家——都在各自领域内卓有成就,但同时又对各种不同领域高度开放。所以这很棒。因此那些对话引人入胜,而我认为,对市场的一些最重大洞见和理解,就是一个极佳的例子,或许堪称一个复杂系统的典范。我还发现了其他一些,我会称之为奇妙的东西,比如杰弗里·韦斯特和吉姆·布朗做了一些了不起的工作,还有路易斯·贝当古,在规模缩放、生物系统和社会系统方面做出了卓越研究。换句话说,几十年前就有人观察到了某种经验规律,而这些家伙搞清楚了为什么会这样。极其迷人的东西。

So you go out there and it’s incredibly intellectually intoxicating because it is self-selected for scientists and people who are open-minded. Most of the scientists, in fact I say almost all of the scientists we have out there, are eminent in their own field, but again, very open to different fields. So that’s great. So the conversations are fascinating, and I think some of the biggest ideas and understanding in the market is an incredible example, maybe a canonical example of a complex system. And there have been other things out there that I found, I would call it wondrous, like Jeffrey West and Jim Brown did some incredible, and Luis Bettencourt, some great work on scaling and biological and social systems. In other words, there had been an empirical observation observed decades ago that these guys figured out exactly why it is the case. Fascinating stuff.

是的,这真是一家令人难以置信的组织。我现在担任董事会主席,任期到秋季结束,但过去七年半来一直担任此职,这对我来说是莫大的荣幸。我们还有一支非常出色的受托人团队。能在董事会任职,并与各位科学家交流,确实是一大乐事。如果各位有兴趣,我们有一些播客等节目,可以帮助大家初步了解一些相关概念——再说一次,这真的非常有趣。

So yeah, it’s just an incredible… It’s an incredible organization. I’m now Chairman of the Board, my tems ends in the fall, but I have been Chairman for the last seven and a half years, which has been a great honor, and we’ve got an incredible board of trustees as well, and yeah, so it’s been a real pleasure to serve on that board and to interact with our scientists. And for those that are interested, we have some podcasts and so forth that are in some… That will allow people to be initiated with some of the concepts and again, super fun.

肖恩:是的,绝对是。我是您的铁杆粉丝。

Sean: Yeah, absolutely. A huge fan there.

我们运气不错,有布赖恩在。

We’ve been fortunate out to have Brian W.

亚瑟也是,谈到复杂性,他是我非常钦佩的人,我知道你也是。在我们快要结束的时候,你目前在做什么大项目,或者有什么眼下真的让你着迷的事情吗?

Arthur as well, talking about complexity, he’s someone I admire greatly, I know you do as well. As we wrap up here, are there any big projects you’re currently working on or even something that’s really just fascinating to you right now?

迈克尔:我提两件事。我们正在做的一个项目,是从几十年的跨度审视美国资本市场从公开市场股权向私募市场股权的演变趋势。换句话说,今天的上市公司数量只有 25 年前的一半,而收购行业出现了爆发式增长,风险投资行业也有一定增长。所以我们正在对此进行深度研究,剖析这一趋势的成因和影响。这项工作非常引人入胜。你提到了布莱恩·阿瑟——我们在那篇论文里引用过他——还有其他学者,比如获得诺贝尔奖的保罗·罗默。里面涉及的内容极其丰富。这确实是个非常迷人的课题。

Michael: I’ll mention two things. One piece we’re working on is taking a multi-decade look at the evolution from public markets inequities to private markets inequities in the United States. So in other words, there are fewer, there are half as many public companies today as there were 25 years ago, and there’s been a huge rise in the buy-out industry and to a lesser degree, the venture capital industry. So we’re looking at doing a really deep dive on that trend and why it’s happened and so forth. And that’s been fascinating. You mentioned Brian Arthur, who we cite in that paper, and others, Paul Romer who won the Nobel Prize. So there’s a ton of stuff in there. So that’s a fascinating one.

肖恩,我另一个非常感兴趣的方面是,这些趋势虽然变化缓慢,但随着时间的推移会累积出非常深远的影响,那就是关于公司……我们暂时只聚焦美国,只看美国的情况。过去,公司主要投资于有形资产,比如工厂、门店、仓库这类东西,还有库存;而现在,公司的投资越来越多地转向无形资产,例如客户关系、营销等等。它们出现在财务报表上的位置各不相同,所以我称之为一种“扭曲”,因为这并非真的……这都是可接受的会计处理,但我认为,过去三四十年里,人们从财务报表思考经济价值的方式已经演变到了某种程度,迫使我们——我认为是更进步地——去思考问题。所以我们现在花大量时间写作关于无形资产崛起这一概念,以及如何从会计角度去理解它,从而更好地……

Sean, the other one I’m interested in a lot is, and these are interesting, ’cause these are slow-moving trends, but they accumulate to be very profound over time, is in companies… And we’ll just pick the United States, stay in the United States for a moment. But companies, they used to invest primarily in physical assets, so think about factories, and stores, and warehouses, and all that kind of stuff, inventory, and increasingly investments the companies are making are intangible, so things like customers and marketing, and so forth. And where they show up on the financial statements is in different spots, so I’m gonna call it a distortion, because it’s not really… It’s all acceptable accounting, but I think that the way people have to think about economic value from the financial statements has evolved in the last 30 or 40 years in such a way that it compels people to think about things, I think more progressively. So we’re spending a lot of time now, hopefully writing about this idea of the rise of intangibles and how one might think about that from an accounting point of view, so as to get a better

对企业价值的判断以及企业在价值创造方面的前景,这是另一个令人着迷的领域。

sense of the value of businesses in the value creation prospects of businesses so that’s another area that’s fascinating.

我再提第三个。你用了非常有意思的一个词——“探索与利用”。我不知道听众有没有注意到,但……这恰恰是我一直深感兴趣的另一个领域。我觉得作为一家企业,你可以把“利用”理解为多做我们现在正在做的事,这当然完全没问题;但“探索”则是尝试走出去,寻找下一件大事。从资源配置的角度看,一个非常耐人寻味的问题是:我应该把多少资源投向利用,多少投向探索?顺便说一句,如果你观察自然界,有趣的是在变化不大的环境里,资源会高度偏向利用,几乎很少有探索。为什么?因为探索的价值不高——既然周遭不变化,对吧?相反,在快速变化的环境里——你可以想想生态系统,比如快速变化的环境——人们会更重视探索,而不是利用。因为你现在利用的东西迟早会消失,你必须搞清楚接下来会是什么。所以我很想找到一种方法,能在一定程度上把这种思路系统化——即便是在企业环境里——让我们能想办法衡量环境变化的速度,并据此思考,怎样的探索与利用资源配置才算合理,未必是最优解,但至少在方向上是对的。对我来说,这是另一个我们在研究的领域。市面上已经有一些新书讲这个,但这是我想深入钻研的又一个方向。

I’ll mention a third one. You used a really fascinating phrase, “explore versus exploit,” so I don’t know if any listeners caught that, but… But that’s another area I’ve always been very interested in, and I think that as a business, you could think about sort of exploitation as doing more of what we do now, which is obviously completely fine, but exploration is trying to go out and find something to find the next big thing. And it’s really interesting to ask from a resource allocation point of view, how much should I allocate to exploitation and how much would I allocate to exploration? And if you look at nature, by the way, what’s interesting is in environments that don’t change much, the skew towards exploitation and there’s very little exploration. Why? Because exploration is not that valuable ’cause stuff doesn’t change, right? By contrast, in rapidly changing environments, and you could think about ecosystems, for example, rapidly changing environments, there’s a much greater premium put on exploration and less on exploitation, because what you’re exploiting is gonna go away and you need to figure out what’s gonna be next. So I’d love to think about a way to codify that to some degree, even in a corporate setting, are the ways that we can think about measuring rate of change in the environment and as a consequence, ways of thinking about maybe not optimal, but at least directionally correct allocations of exploitation versus exploration. So to me, that’s another area that we’re playing around, there’s some new books out on this, but that’s another area that I’d like to do a deeper dive into.

肖恩:如果说我现在对这三件事都高度警觉,那简直说得太轻了。我非常期待深入探讨这些内容,最后还有两个问题。

Sean: To say my antennas are up right now with all three of those would just be an absolute understatement. I’m very much looking forward to diving into that, I just have two final ones.

我知道你已经推荐了一大堆书。我们也有很多年轻听众,刚毕业的大学生。如果你现在要送给一个刚毕业的大学生五本书,你会选哪五本,觉得会特别有用?

I know you’ve already mentioned a ton of books, we have a lot of young listeners as well, recent college grads, if you’re gonna gift five books to a recent college grad right now, what do you think would be incredibly helpful?

迈克尔:哦天哪,五个可不少。

Michael: Oh jeez, five is a lot.

肖恩:你背后这座图书馆藏书惊人,看起来得有上千册。

Sean: You’re sitting on what appears to be thousands from your unbelievable library.

迈克尔:没错,确实如此。但我要说的是,这很大程度上取决于你喜欢的口味,也就是说,取决于你对什么感兴趣。不过,我可以举三个核心的例子。从历史上看,当我们有实习生——也就是和我们一起工作的学生实习生——在实习结束时,我通常会送给他们三本书。第一本是史蒂芬·平克的《心灵如何运作》。这本书是他比较早的著作之一,但我仍然觉得它相当有意思,特别是第五章,非常精彩。第二本是我刚才提到的那本,E. O. 威尔逊的《融会贯通》,同样是试图让人们思考不同学科之间交叉点的理念。第三本则有些与众不同,是路易斯·梅南的《形而上学俱乐部》;《形而上学俱乐部》讲述的是美国实用主义哲学的历史,实际上,它完整追溯了实用主义哲学的传统。

Michael: That’s true, that is true. But I’ll say that that a lot of it depends on the flavor, so it depends on what someone’s interested in, but I’ll just mention three core ones. So historically, when we’ve had interns, called student interns who work with us, at the end of the internship, I usually give three books to those interns. The first is Steven Pinker’s How the Mind Works. That book is one of his older books, but I still think it’s a really interesting book in particular chapter five is fantastic. The second is the book I just mentioned a few moments ago, Consilience by E. O. Wilson, again, the idea to try to get people to think about the intersections of disciplines. And the third one is a little bit off the beaten path, but it’s the book called The Metaphysical Club by Louis Menand, and The Metaphysical Club is a history of the philosophy of pragmatism in the United States. So it actually traces the full philosophical tradition of pragmatism.

梅南是一位出色的作家,跟随实用主义走一遭是件非常有趣的事。

Menand’s a wonderful writer, and it’s very interesting walk through pragmatism.

如果有人对心理学感兴趣,我实在很难不推荐丹尼尔·卡尼曼的《思考,快与慢》。显然,我认为那是一本……一本非常精彩的书。而最近一本我格外喜欢的书,来自一位我钟爱的作者,是大卫·爱泼斯坦的《成长的边界》。大卫的第一本书《运动基因》我就读过且非常喜欢。正如书名所示,这本书探讨了基因在运动表现中的作用,主题非常有趣,值得深入探讨的内容还有很多。《成长的边界》是他最新的作品,同样出色,探讨了通才与专才之间的平衡。在人生中,你是想当专才还是通才?在第一章里,他将泰格·伍兹(典型的专才)与罗杰·费德勒进行对比——费德勒相对而言很晚才把自己定位为网球选手,而且他当时其实在其他运动上也非常活跃。我猜,肖恩,你可能和我属于同一个阵营——我认为年轻人,尤其是高中生运动员,应该

It would be really hard, if someone’s interested in psychology, it’d be really hard for me not to recommend Thinking Fast and Slow by Daniel Kahneman. Obviously, I think just think that’s a… That’s a really wonderful book. And then a more recent one that I really liked from an author who I love is Range by David Epstein. So David wrote his first book I read that I loved was called The Sports Gene. And pretty much like it sounds, it talks about the role of genetics and sports performance, super interesting topic, and there’s much more to go on that. Range is his latest book, which is also fantastic and speaks to the balance between generalists and specialists. So in life do you wanna be a specialist or do you wanna be a generalist? In Chapter 1, he contrasts Tiger Woods who is sort of the canonical specialists versus Roger Federer, who actually defined himself as a tennis player quite late, relatively speaking, and I was actually very active in other sports, and I suspect Sean, you’re probably in my camp as well, that I think young people, high school athletes in

尤其是,在可能的程度上,我确实推荐他们参与多项运动,因为我认为这是一件非常健康的事情,而且我确实认为这能让你在你的核心运动上表现更好。这实际上可能会让你在主项运动上的进步稍微放缓一点,但我认为大卫和其他人已经提供了很多证据表明,从长远来看,参与不同运动对你会更有利,所以这些可能就是我给出的五条建议。

particular, to the degree which is possible, I really recommend that they play multiple sports because I think it’s a really healthy thing, and I actually think it makes you better in your core sport. It actually may slow down your improvement in your course sport a tiny bit, but I think that David and others have given a lot of evidence to show that in the long run, you do much better being in different sports, so maybe those would be my five.

不过,肖恩,我会做的是,我给你寄一份读书清单——我常跟人分享的那种——我不知道你有没有办法把它贴出来,反正清单分成了不同板块,差不多是,“嘿,你最近对什么感兴趣?什么合你的口味”,然后你翻翻看有没有什么能勾起你的兴致的东西。

But again, and what I’ll do, Sean, is I’ll send you, I don’t if you have the capability to post it, but I’ll send you a reading list that I share with people and… And that’s broken up into different sections, and so a little bit is, Hey, what are you excited about now? What suits your taste, and then you sort of flip through and see if there’s anything that tickles your fancy.

肖恩:那会大有裨益。我必须特别提一下我读过的您的三本书,我们其实没来得及深入讨论其中任何一本,但我当然希望听众们能去读一读。《成功方程》《三思而行》,还有《超越已知》,这些书就摆在我的书架上,而我尤其钟爱最后一本。迈克尔,我真的十分感谢您抽出时间。这次谈话对我帮助极大。但如果您有机会坐下来,手握麦克风,与某位已故或仍在世的人共度一个晚上——不是家人或朋友——您会选择采访谁呢?

Sean: That would be tremendously beneficial. And I have to highlight the three books of yours that I’ve read , and we didn’t really get to talk about any of them, but I certainly want the listener picking them up. The Success Equation, Think Twice, and then More Than You Know, these are books that sit on my shelf and I love the final one, Michael, I really cannot thank you enough for this time. This has been tremendously helpful. But if you were gonna sit down, you’re gonna be holding the microphone, get to spend an evening with anyone dead or alive, not a family member or friend, who would you spend the evening interviewing?

迈克尔:哦,这可不好说,这问题真有意思,尤其是你说了不管是活着的还是已故的。有些人的话……我可能最敬佩的人,也不确定这算不算我的最终答案,因为你可能会想那些非常出名的人物,但我深深敬佩的那个人,是查尔斯·达尔文。我不知道跟他共度一晚会不会有趣,他可能挺无聊的。但我一直对进化论这个想法很着迷,而且我始终对他的性情和工作方式等等惊叹不已,所以也许我会选查尔斯·达尔文。

Michael: Oh, I don’t know, that’s a really interesting one. Especially since you said dead or alive. There are some people, the guy who I probably admire the most, I don’t if this would be my ultimate answer, ’cause you probably think about very famous figures, but the guy who I admire deeply, deeply is Charles Darwin. I don’t know if he’d be an interesting guy to hang out with for an evening, he might be boring to hangout with for an evening. But I’ve always been very taken with the idea of evolution, and I’ve always been amazed by his temperament and his work process and so forth, so maybe I would pick Charles Darwin.

他是我的英雄,也是思想上的英雄。我就用这个说法。

He’s my hero and intellectual hero. And I’ll go with that one.

肖恩:是啊,前几天我自己又把他的自传从头读了一遍。我也是个超级粉丝。迈克尔,我刚才提过,这场对话我盼了好多年,它的影响力太大了,我想跟你聊的话题连冰山一角都还没触到。不过你希望听众通过什么方式继续关注你?我知道你在网上发布了一些非常棒的信息,有想让大家去的地方吗?

Sean: Yeah, I found myself re-reading his autobiography the other day. So huge fan as well. Michael, I mentioned this a minute ago, this has just been so impactful, the number of years I’ve been looking forward to this conversation, we didn’t even get to hit the tip of the iceberg in terms of what I would love to talk with you at some point, but where do you want the listener staying connected with you? I know you’ve got some unbelievable information out there on the web, anywhere you want them going?

麦克:我觉得要继续跟进,主要方式就是关注我的推特,我的账号是 @mjmauboussin,我还有个网站 michaelmauboussin.com。书那边有些内容,你刚才提到了几本书,谢谢你的好意,不过要是有人感兴趣想翻翻那些书的精彩片段和免费章节,可以到 michaelmauboussin.com 去看看。

Michael: I think that the main way to keep up, you can follow my Twitter, my handle is @mjmauboussin is my Twitter handle, and I have website, michaelmauboussin.com. So there’s some stuff on the books, you mentioned some of the books, thank you for doing that, but some highlights of books and free chapters if people are interested in checking those out, it would be at michaelmauboussin.com

肖恩:我们会在节目说明里把所有链接附上,但再次强调,我无法用语言表达对你做客《什么让你走到今天》的感谢。

Sean: We’ll have everything linked up in the show notes, but once again, like I cannot thank you enough for joining us on What Got You There.

迈克尔:这是我的荣幸,肖恩。谢谢你。

Michael: My pleasure, Sean. Thank you.