预期投资:通过阅读股价获取更好回报
December 1, 2005
December 1, 2005
预期投资:从股价解读中获取更高回报
Expectations Investing Reading Stock Prices for Better Returns
迈克尔·J·莫布森 首席投资策略师 美盛资本管理公司
Michael J. Mauboussin Chief Investment Strategist Legg Mason Capital Management
Agenda
Agenda
1. Groundwork
1. Groundwork
2. 市场如何为股票估值
2. How the Market Values Stocks
3. 预期投资流程
3. Expectations Investing Process
4. Case Study
4. Case Study
Groundwork
Groundwork
基础工作 基本面与预期
Groundwork Fundamentals versus expectations
在投资行业中最严重的错误或许莫过于未能区分公司基本面的认知与价格所隐含的预期。
Perhaps the single greatest error in the investment business is a failure to distinguish between knowledge of a company’s fundamentals and the expectations implied by the price
基础原理 胜算与预期 问题不在哪匹马最可能赢,而在哪匹马或哪些马提供的赔率超过了它们实际获胜的概率……这听起来像是基础常识,很多玩家可能以为自己遵循这一原则,但真正做到的寥寥无几。在这种思维框架下,除了赔率之外的一切都退出了视野。不存在“看好”某匹马赢下比赛这回事,只看它的获胜机会与赔率之间是否存在诱人的差距。
Groundwork Fundamentals versus expectations The issue is not which horse in the race is the most likely winner, but which horse or horses are offering odds that exceed their actual chances of victory . . . This may sound elementary, and many players may think that they are following this principle, but few actually do. Under this mindset, everything but the odds fades from view. There is no such thing as “liking” a horse to win a race, only an attractive discrepancy between his chances and his price.
史蒂文·克里斯特,《克里斯特论价值》,载于拜尔等人合著,《与最强者对赌》(纽约:《每日赛马表》出版社,2001 年),第 64 页。
Steven Crist, “Crist on Value,” in Beyer, et al., Bet with the Best (New York: Daily Racing Form Press, 2001), 64.
基础 基本面与预期
Groundwork Fundamentals versus expectations
我将变异性认知定义为:持有一个依据充分、且与市场共识存在显著差异的看法……理解市场预期,其重要性至少不亚于基础知识本身,而且二者往往并不等同。
I defined variant perception as holding a well-founded view that was meaningfully different from the market consensus . . . Understanding market expectation was at least as important as, and often different from, the fundamental knowledge.
迈克尔·斯坦哈特,《绝不废话:我的市场内外生涯》(纽约:约翰·威利父子公司,2001 年),第 129 页。
Michael Steinhardt, No Bull: My Life in and Out of Markets (New York: John Wiley & Sons, 2001), 129.
基础工作 引言 投资,像生活中的许多事情一样,依赖于预期。预期的变化会引发股票价格的变化。投资者的关键任务是预判预期的修正。
Groundwork Introduction Investing, like many things in life, relies on expectations Changes in expectations trigger stock price changes The investor’s key task is to anticipate expectations revisions
导言
Introduction What expectations?
所有的预期修正都一样吗?
Are all expectation revisions the same?
什么是最佳方式来预见预期的调整?
What’s the best way to anticipate expectations revision?
引言 预期基于长期现金流 预期修正并非一概而论 投资者需要将竞争战略与财务相结合,才能最佳地预测重要的修正
Introduction Expectations are based on long term cash flow Expectation revisions are not all the same Investors need to wed competitive strategy and finance to best anticipate important revisions
Groundwork
Groundwork
Three myths
Three myths
市场由每股收益决定价值的观点是误区,短期导向的误区。
The market is EPS dictate value Myth short-term oriented
市场的每股收益对我们来说没什么意义,现实需要以长期视角来看待价值。
The market EPS tell us little Reality takes a about value long-term view
市盈率倍数决定价值。
10 P/E multiples determine value
市盈率是价值的函数。
P/E’s are a function of value
理论基础 投入资本回报率(ROIC)与市盈率(P/E)——理论值
投入资本回报率 4% 8% 16% 24%
Groundwork ROIC and P/E multiples—theory Return on Invested Capital 4% 8% 16% 24%
4% 6.1x 12.5x 15.7x 16.7x
4% 6.1x 12.5x 15.7x 16.7x
Earnings Growth
| 增长率 | 第 1 年 | 第 2 年 | 第 3 年 | 第 4 年 |
|---|---|---|---|---|
| 6% | 1.3 | 12.5 | 18.1 | 20.0 |
| 8% | 无意义 | 12.5 | 21.3 | 24.2 |
| 10% | 无意义 | 12.5 | 25.5 | 29.9 |
Earnings Growth 6% 1.3 12.5 18.1 20.0 8% NM 12.5 21.3 24.2 10% NM 12.5 25.5 29.9
假设全部以股权融资;加权平均资本成本(WACC)8%;预测期为 20 年。
Assumes all equity financed; 8% WACC; 20-year forecast period.
市场如何给股票估值
How the Market Values Stocks
估值的首要原理
Basics of Valuation First principles
(1) Cash flow
(1) Cash flow
(2) Risk Value
(2) Risk Value
(3) Forecast horizon
(3) Forecast horizon
这些驱动因素在股票市场中属于预期性的。
These drivers are expectational in the stock market
估值的基石
Basics of Valuation
Cash flow
Cash flow
• Volume Sales
• Volume Sales
• Pricing
• Pricing
• Expenses Operating
• Expenses Operating
租赁业务的现金利润
• Leases Cash Margin Earnings
• Tax Provision
• Tax Provision
• 递延所得税现金
• Deferred Taxes Cash
• 税盾
• Tax Shield Taxes
minus
minus
• A/R ∆ Working
• A/R ∆ Working
• Inventories Capital
• Inventories Capital
• A/P
• A/P
• 净不动产、厂场及设备资本投资
• Net PP&E Capital Investment
• 经营租赁支出
• Operating Leases Expenditures
Acquisitions/ Divestitures
Acquisitions/ Divestitures
14 自由现金流
14 Free Cash Flow
可用于分配给所有债权人的现金
Cash available for distribution to all claimholders
估值基础 微软(2005)
Basics of Valuation Microsoft (2005)
现金流量(百万美元) 占利润表项目百分比
销售收入 39,788.0 + 未赚取保费收入增加 13,831.0 —
Cash flow as a % In $ millions Earnings Adjustment Cash Flow of income stmt item Sales 39,788.0 + Increase in unearned revenue 13,831.0
- 确认前期已收递延收入 (12,919.0)
- Recognition of unearned revenue from prior periods (12,919.0)
- 应收账款增加 (1243.0) 39457.0 99% 收入成本 (6200.0)
- Increase in accounts receivable (1,243.0) 39,457.0 99% Cost of revenue (6,200.0)
172.0
- Increase in other assets 172.0
- 其他负债增加 12.45 亿美元 (-47.83 亿美元) 77%
- Increase in other liabilities 1,245.0 (4,783.0) 77%
折旧与摊销费用 + 折旧费用 855.0
Depreciation and amortization expense + Depreciation expense 855.0
- Capital expenditures (1,019.0) (164.0)
- Capital expenditures (1,019.0) (164.0)
研发支出(61.84 亿美元)
Research and development (6,184.0)
Compensation
Compensation
- 股权激励薪酬 2448.0 销售与营销 (8677.0)
- Stock-based compensation 2,448.0 Sales and marketing (8,677.0)
一般及行政费用 (4,166.0) (16,579.0) 经营利润 14,561.0 股权投资收益及其他 0.0 投资收益 2,067.0 + 投资收益 (527.0) 1,540.0 税前利润 16,628.0 所得税费用 (4,374.0)
General and administrative (4,166.0) (16,579.0) Operating income 14,561.0 Losses on equity investees and other 0.0 Investment Income 2,067.0 + Investment income (527.0) 1,540.0 Income before income taxes 16,628.0 Income tax expense (4,374.0)
- Deferred taxes (179.0)
- Deferred taxes (179.0)
- 股票期权税收优惠 6.68 亿美元 (38.85 亿美元) 89%
- Stock option tax benefits 668.0 (3,885.0) 89%
报告净利润 12,254.0 经营净利润 12,254.0 现金流 15,586.0 127.2%
Reported Net Income 12,254.0 Operating Net Income 12,254.0 Cash Flow 15,586.0 127.2%
估值基础
资本成本
资本提供者的机会成本
股权成本高于债务成本
资本成本难以准确估算
Basics of Valuation Cost of capital Opportunity cost of capital providers Cost of equity is greater than the cost of debt Cost of capital can be tricky to estimate
估值基础:竞争优势期
Basics of Valuation Competitive advantage period (CAP)
Excess Returns
Excess Returns
CAP
CAP
Time
Time
一家公司能对新投资持续产生超额回报的时期。
Period of time a company can generate excess returns on new investments
估值的核心概念:竞争优势持续期(CAP)
Basics of Valuation Competitive advantage period (CAP)
25.00%
25.00%
20.00%
20.00%
| 投资资本回报率中位数 | |||||||||||||||||||
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| 15.00% | 10.00% | 5.00% | 0.00% | ||||||||||||||||
| 1991 | 1992 | 1993 | 1994 | 1995 | 1996 | 1997 | 1998 | 1999 | 2000 | ||||||||||
| 年份 |
Median ROIC QI 15.00% QII QIII 10.00% QIV QV 5.00% 0.00% 1991 1992 1993 1994 1995 1996 1997 1998 1999 2000 Year
来源:CSFBEdge 数据库。
Source: CSFBEdge database.
估值基础:竞争存续期(Competitive Advantage Period,简称 CAP)
Basics of Valuation Competitive advantage period (CAP)
回归均值在快速变化的行业中最为迅速 有些公司和行业展现出持续性 资本配置模式(CAPs)按投资领域聚类
Reversion to the mean fastest in fast-changing industries Some companies and industries demonstrate persistence CAPs cluster by investment neighborhood
期望投资流程
Expectations Investing Process
股票选择的基本转变:预期投资步骤
A fundamental shift in stock selection The Expectations Investing Steps
1. 估算价格隐含的市场预期
1. Estimate price-implied expectations
2. 识别预期差机会
2. Identify expectations opportunities
3. 做出买入与卖出决策
3. Make buy and sell decisions
步骤 1:估算价格所隐含的预期 ——使用合理的 DCF 模型 ——绕开预测的必要性 ——克服了传统分析(如市盈率)的缺陷
Step 1: Estimate price implied expectations Uses the sound DCF model Bypasses need to forecast Overcomes the shortcomings of traditional analysis (i.e., price/earnings ratio)
第二步:识别预期机会
· 运用适当的竞争战略框架
· 确定哪些预期修正最为关键
¾ 价值中性的增量回报
¾ 创造价值的增量增长
Step 2: Identify expectations opportunities Apply appropriate competitive strategy framework Determine which expectations revisions matter most ¾ Value neutral incremental returns ¾ Value creating incremental growth
竞争战略分析 – 五力模型:评估行业结构 – 价值链:评估各项活动及企业创造价值之处 – 创新者的困境:伟大公司为何失败 – 信息规则:实体业务与知识业务的对比 – 博弈论:产能扩张与定价
Competitive strategy analysis Five forces – assessing industry structure Value chain – assessing activities and where companies create value Innovator’s dilemma – why great companies fail Information rules – contrast between physical and knowledge businesses Game theory – capacity additions and pricing
预期 基础设施 价值 价值 触发因素 因素
Expectations infrastructure Value Value Triggers Factors
Volume
Volume
价格与产品结构 销售 经营杠杆 规模经济 运营成本 成本 效率 投资 投资效率 25 个运营价值驱动因素
Price and Mix Sales Operating Leverage Economies of Scale Operating Cost Costs Efficiencies Investment Investments Efficiencies 25 Operating Value Drivers
销售额增长率(%)
Sales Growth Rate (%)
经营利润率 (%)
Operating Profit Margin (%)
增量投资率(%)
Incremental Investment Rate (%)
第三步:做出买卖决策。期望值分析——正确的频率不是关键,正确的幅度才是关键。
Step 3: Make buy and sell decisions Expected value analysis ¾ Frequency of correctness is not the key ¾ Magnitude of correctness matters
incorporate margin of safety → 纳入安全边际 Turnover → 周转率 Transaction costs → 交易成本 Taxes → 税收
Incorporate margin of safety ¾ Turnover ¾ Transaction costs ¾ Taxes
考虑决策陷阱
Consider decision making pitfalls
Case study
Case study
案例研究:可口可乐
Case Study Coca-Cola
现金流 6.0% 息税摊销前利润增长 45% 增量投资率
Cash flow 6.0% EBITA growth 45% Incremental investment rate
资本成本 7.5% $42
Cost of capital 7.5% $42
CAP 12 years
CAP 12 years
来源:价值线投资调查,2005 年 11 月 4 日,以及 LMCM 估算。
Source: Value Line Investment Survey, November 4, 2005 and LMCM estimates.
案例分析 期权交易策略 买入 1 月 08 日到期、行权价 35 美元的看涨期权,支付期权费 9.40 美元;卖出 1 月 08 日到期、行权价 40 美元的看涨期权,获得期权费 6.20 美元
Case Study Options-derived distribution L Jan 08 35 call @ $9.40 S Jan 08 40 call @ $6.20
支付 3.20 美元净额(9.40 美元减去 6.20 美元),以获得最多 5 美元(40 美元减去 35 美元)的收益可能。
Pay $3.20 net ($9.40 minus $6.20) for the possibility of receiving a maximum of $5 ($40 minus $35)
3.20 美元除以 5 美元得出,该股票有 64% 的概率会超过 37.50 美元(行权价的中点),36% 的概率会位于或低于 37.50 美元。
$3.20 divided by $5 equals a 64% probability the stock will exceed $37.50 (mid point of the strikes) and 36% probability the stock will be at or below $37.50
来源:彭博社,2005 年 11 月 17 日。
Source: Bloomberg, November 17, 2005.
案例分析:可口可乐期权隐含分布
Case Study KO options-implied distribution
基于 2008 年 1 月的期权数据 60.0% 50.0% 40.0%
Based on January 2008 options 60.0% 50.0% 40.0%
原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。
30.0% 20.0% 10.0% 0.0% $22.50 $27.50 $32.50 $37.50 $42.50 $47.50 $52.50 $57.50 $62.50 $65.00
30.0% 20.0% 10.0% 0.0% $22.50 $27.50 $32.50 $37.50 $42.50 $47.50 $52.50 $57.50 $62.50 $65.00
案例研究 销售额增长是可口可乐价值的关键触发因素 价值 价值 运营价值 触发因素 驱动因素
Case Study Sales growth is the key trigger for KO Value Value Operating Value Triggers Factors Drivers
销售数量增长率(%)
Sales Volume Growth Rate (%)
价格与产品组合的营业利润率(%)
Price and Mix Operating Sales Profit Margin (%)
Operating Leverage
Operating Leverage
增量投资收益率(%)
Incremental Investment Economies Rate (%)
of Scale
of Scale
运营成本 成本效率
Operating Cost Costs Efficiencies
投资效率
Investment Investments Efficiencies
基于 2008 年 1 月期权数据的可口可乐期权隐含分布案例研究 60.0%
Case Study KO options-implied distribution Based on January 2008 options 60.0%
50.0% 隐含销售增长率 = 6.0%
50.0% Implied sales growth = 6.0%
40.0%
40.0%
30.0% 隐含销售增长率 = 1.7% 隐含销售增长率 = 8.7%
30.0% Implied sales growth = 1.7% Implied sales growth = 8.7%
原件此处是表格,PDF 抽取时列结构已丢失,下面只剩按列读出的数字,行列对应关系无法还原。核对数据请打开来源正文。
20.0% 10.0% 0.0% $22.50 $27.50 $32.50 $37.50 $42.50 $47.50 $52.50 $57.50 $62.50 $65.00
20.0% 10.0% 0.0% $22.50 $27.50 $32.50 $37.50 $42.50 $47.50 $52.50 $57.50 $62.50 $65.00
expectationsinvesting.com
expectationsinvesting.com
Legg Mason Capital Management(简称“LMCM”)由以下三个实体组成:(i)Legg Mason Capital Management, Inc.(简称“LMCI”),(ii)Legg Mason Funds Management, Inc.(简称“LMFM”),以及(iii)LMM LLC(简称“LMM”)。
Legg Mason Capital Management ("LMCM":) is comprised of (i) Legg Mason Capital Management, Inc. ("LMCI"), (ii) Legg Mason Funds Management, Inc. ("LMFM"), and (iii) LMM LLC ("LMM").
本评论中表达的观点为 LMCM 截至本文发布之日的观点。这些观点可能因市场或其他条件随时发生变化,LMCM 不承担更新此类观点的责任。这些观点不得被视为投资建议,且由于 LMCM 客户的投资决策基于众多因素,也不得被视为代表公司交易意图的指示。本文提供的信息不应被视为 LMCM 或其任何关联公司对购买或出售任何证券的建议。如果文中提及具体证券,均为作者为说明评论中的观点而客观选取。提及的具体证券并不代表 LMCM 为其客户购买、出售或推荐的所有证券,且不应假定投资于此类证券已经或将会盈利。无法保证文中提及的任何证券曾经或将来会被推荐给 LMCM 的客户。LMCM 及其关联公司的员工可能持有文中提及的证券。
The views expressed in this commentary reflect those of LMCM as of the date of this commentary. These views are subject to change at any time based on market or other conditions, and LMCM disclaims any responsibility to update such views. These views may not be relied upon as investment advice and, because investment decisions for clients of LMCM are based on numerous factors, may not be relied upon as an indication of trading intent on behalf of the firm. The information provided in this commentary should not be considered a recommendation by LMCM or any of its affiliates to purchase or sell any security. To the extent specific securities are mentioned in the commentary, they have been selected by the author on an objective basis to illustrate views expressed in the commentary. If specific securities are mentioned, they do not represent all of the securities purchased, sold or recommended for clients of LMCM and it should not be assumed that investments in such securities have been or will be profitable. There is no assurance that any security mentioned in the commentary has ever been, or will in the future be, recommended to clients of LMCM. Employees of LMCM and its affiliates may own securities referenced herein.
December 1, 2005
December 1, 2005
预期投资:从股价中读出更高回报
Expectations Investing Reading Stock Prices for Better Returns
迈克尔·莫布森 首席投资策略师 美盛资本管理公司
Michael J. Mauboussin Chief Investment Strategist Legg Mason Capital Management