证券分析中的当前问题——第一讲(纽约金融学院,1946-47年)

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当前证券分析中的问题——第一讲

Lectures

第一讲

Lecture Number One

这是本杰明·格雷厄姆于 1946 年 9 月至 1947 年 2 月在纽约金融学院所作的“证券分析当前问题”系列讲座的一份文字稿。该内容以删节形式收录于珍妮特·洛的《重拾本杰明·格雷厄姆:华尔街传奇人物文选》(Wiley,1999 年 4 月)。另外,全部十场讲座的完整 HTML 版本均可在出版商网站上获取。

This is a transcript of a lecture from the series Current Problems in Security Analysis presented by Benjamin Graham at the New York Institute of Finance from September 1946 to February 1947. This content is found in abridged form in The Rediscovered Benjamin Graham: Selected Writings of the Wall Street Legend (Wiley, April 1999) by Janet Lowe. Alternatively, full html versions for all ten lectures are available on the publisher’s website.

欢迎各位来参加这一系列讲座。这么多人来听讲,对学院来说是一种荣幸,或许对主讲人也是如此;但这也带来了一些问题。我们无法以非正式或圆桌讨论的形式来上这门课了。不过,我还是希望大家能尽可能多地参与讨论、提出有见地的问题,但为了跟上课程进度,我不得不保留中断讨论或不回答问题、以便推进课程的权利。我相信各位都理解我们的难处。

May I welcome you all to this series of lectures. The large enrollment is quite a compliment to the Institute, and perhaps to the lecturer; but it also poses something of a problem. We shall not be able to handle this course on an informal or round-table basis. However, I should like to welcome as much discussion and as many intelligent questions as we can get, but I shall have to reserve the right to cut short discussion or not to answer questions in the interest of getting along with the course. You all understand our problem, I am sure.

我希望你们会觉得,在这门课程上花的时间和金钱是值得的;但我也想补充一点,这门课的目的仅仅是提供示例和讨论,而不是为证券市场操作提供实用的点子。对课程中涉及后一方面的任何言论,我们概不负责;而且就我们自己的业务而言,我们对课程中提及和讨论的任何证券,可能持有也可能不持有相关利益。这也是我们多年来一直熟悉的教学问题,我们想尽快把这个问题说清楚。

I hope you will find that your time and money will be profitably spent in this course; but I want to add that the purpose of this course is to provide illustrative examples and discussions only, and not to supply practical ideas for security market operations. We assume no responsibility for anything said along the latter lines in this course; and so far as our own business is concerned we may or we may not have an interest in any of the securities that are mentioned and discussed. That is also a teaching problem with which we have been familiar through the years, and we want to get it behind us as soon as we can.

本课程的主题是“证券分析中的当前问题”,涵盖的范围相当广泛。实际上,目的是根据自 1940 年修订版出版以来过去六年的经验,尝试将我们的教科书《证券分析》更新至最新状态。

The subject of this course is "Current Problems in Security Analysis", and that covers a pretty wide field. Actually, the idea is to attempt to bring our textbook "Security Analysis" up to date, in the light of the experience of the last six years since the 1940 revision was published.

证券分析的研究对象可以从多个角度划分。一种分法可能是三部分:第一,证券分析的技巧;第二,安全标准与普通股估值;第三,分析师与证券市场的关系。

The subject matter of security analysis can be divided in various ways. One division might be in three parts: First, the techniques of security analysis; secondly, standards of safety and common stock valuation; and thirdly, the relationship of the analyst to the security market.

另一种划分这个话题的方式,可以是先考虑分析师作为调查者的角色——在这个角色中,他收集所有相关事实,并以尽可能可口且富有启发性的方式呈现出来。然后再考虑分析师作为价值判断者或评估者的角色。我认为这个话题的第一种划分相当有用,因为华尔街存在一个很好的领域,适合那些主要工作是消化事实、不对事实做出判断、把判断留给别人去做的人。

Another way of dividing the subject might be to consider, first, the analyst as an investigator, in which role he gathers together all the relevant facts and serves them up in the most palatable and illuminating fashion he can. And then to consider the analyst as a judge of values, or an evaluator. This first division of the subject is rather useful, I think, because there is a good field in Wall Street for people whose work it will be mainly to digest the facts, and to abstain from passing judgment on the facts, leaving that to other people.

只讲事实,这种态度可能非常有益。因为证券分析师对证券的判断,很大程度上受到下面市场行情的影响,恐怕我们大多数人无法像优秀分析师那样做出合理的估值判断。我们发现自己几乎总是身兼市场专家和证券专家两种角色。我曾经希望这种情况随着时间的推移会有所改善,但我必须承认,我并没有看到太大的改观。分析师们最近在华尔街的所作所为,跟他们一贯的做法差不多——也就是说,一只眼盯着资产负债表和利润表,另一只眼盯着股票行情机。在这堂导论课上,或许最好先谈谈证券分析师工作的第三个方面,也就是他与证券市场的关系。这可能比其他部分稍微有趣一些,而且我认为它作为导论性的材料也很合适。

Such sticking to the facts alone might be very salutary; for the judgment of security analysts on securities is so much influenced by market conditions down here that most of us are not able, I fear, to express valuation judgments as good analysts. We find ourselves almost always acting as a mixture of market experts and security experts. I had hoped that there would be some improvement in that situation over the years, but I must confess that I haven't seen a great deal of it. Analysts have recently been acting in Wall Street pretty much as they always have, that is to say, with one eye on the balance sheet and income account, and the other eye on the stock ticker. It might be best in this introductory lecture to deal with the third aspect of the security analyst's work, and that is his relationship to the security market. It is a little more interesting, perhaps, than the other subdivisions, and I think it is relevant as introductory material.

第一讲,《证券分析的当前难题》 本杰明·格雷厄姆

Lecture Number One, Current Problems in Security Analysis Benjamin Graham

证券分析师对待股市的正确态度,不妨拿来跟丈夫对待妻子相比。他不该对太太说的话过分在意,但也不能完全充耳不闻。我们大多数人面对股市时,差不多也是这个位置。

The correct attitude of the security analyst toward the stock market might well be that of a man toward his wife. He shouldn't pay too much attention to what the lady says, but he can't afford to ignore it entirely. That is pretty much the position that most of us find ourselves vis-à-vis the stock market.

当我们回顾过去六年股市的表现时,会发现它基本符合基于过往经验得出的预期。首先,股市有涨有跌,不同证券的表现也各不相同。我们试图通过提供一些样本股票自 1938 年底以来的走势图表来简单说明这一点。请允许我借此机会指出这份记录中可能令证券分析师感兴趣的一些特征。

When we consider how the stock market has acted in the last six years, we shall conclude that it has acted pretty much as one would expect it to, based upon past experience. To begin with, it has gone up and it has gone down, and different securities have acted in different fashion. We have tried to illustrate this simply, by indicating on the blackboard the behavior of some sample stocks since the end of 1938. Let me take occasion to point out some of the features in this record that may interest security analysts.

我认为,分析师在研究过去六年股票表现时,需要认识到两个基本要素。第一个是连续性原则,另一个是我所谓的股市欺骗性选择性原则。

There are two elements of basic importance, I think, that the analyst should recognize in the behavior of stocks over the last six years. The first is the principle of continuity, and the other is what I would call the principle of deceptive selectivity in the stock market.

首先关于连续性:证券市场的非凡之处在于,如果你以长年累月的跨度来评判它,它并不会永久性地偏离正轨,而是始终保持在连续的轨道上。我说它不会偏离正轨,意思是简单的道理——股票市场大幅上涨之后,不仅会大幅下跌,而且会跌到我们以前习以为常的水平。因此,我们从未发现整个股票市场会进入全新的领域并永久停留,因为基本条件并没有发生永久性的变化。你可能会预期股票价格会出现这种新的突破。在过去三十年里,也就是我观察证券市场的这段时间里,我们经历了两次世界大战;经历了巨大的繁荣和巨大的通货紧缩;如今又迎来了原子时代。因此你很可能会认为,证券市场在某一个时期可能真的发生了永久性的转变,以至于过去的记录在判断未来价值时可能不再那么有用。

First, with regard to continuity: The extraordinary thing about the securities market, if you judge it over a long period of years, is the fact that it does not go off on tangents permanently, but it remains in continuous orbit. When I say that it doesn't go off on tangents, I mean the simple point that after the stock market goes up a great deal it not only comes down a great deal but it comes down to levels to which we had previously been accustomed. Thus we have never found the stock market as a whole going off into new areas and staying there permanently because there has been a permanent change in the basic conditions. I think you would have expected such new departures in stock prices. For the last thirty years, the period of time that I have watched the securities market, we have had two world wars; we have had a tremendous boom and a tremendous deflation; we now have the Atomic Age on us. Thus you might well assume that the security market could really have been permanently transformed at one time or another, so that the past records might not have been very useful in judging future values.

这些评论,当然,是针对 1940 年以来的情况。在最近几年里,证券市场上涨到了并非史无前例、但与过去经验相比却处于高位的水平,证券分析师们普遍倾向于认为,股票价格已经建立了一种全新的价值水平,与我们过去习惯的截然不同。很可能,个别股票作为一个整体确实比以前更值钱了。但似乎不成立的一点是:它们比以前值钱得多,以至于过去的经验——即过去的行为水平和模式——可以被抛弃。

These remarks are relevant, of course, to developments since 1940. When the security market advanced in the last few years to levels which were not unexampled but which were high in relation to past experience, there was a general tendency for security analysts to assume that a new level of values had been established for stock prices which was quite different from those we had previously been accustomed to. It may very well be that individual stocks as a whole are worth more than they used to be. But the thing that doesn't seem to be true is that they are worth so much more than they used to be that past experience -- i.e., past levels and patterns of behavior -- can be discarded.

用具体语言来表述连续性原则,可以这样理解:当你整体审视股市时,经验会告诉你,市场大幅上涨之后不仅会下跌——这显而易见——而且会跌到远低于此前高点以下的水平。因此,总有机会用低于上一轮涨势最高价的价格买入股票,而不是当前这轮涨势的最高价。简而言之,这意味着那些声称自己不愿在高位买入证券的投资者,因为从历史或分析角度来看这些价位对他没有吸引力,那么他完全可以不买。

One way of expressing the principle of continuity in concrete terms would be as follows: When you look at the stock market as a whole, you will find from experience that after it has advanced a good deal it not only goes down -- that is obvious -- but it goes down to levels substantially below earlier high levels. Hence it has always been possible to buy stocks at lower prices than the highest of previous moves, not of the current move. That means, in short, that the investor who says he does not wish to buy securities at high levels, because they don't appeal to him on a historical basis or on an analytical basis, can

引用过往经验来支持这样一个假设:他会有机会以更低的价格买入这些股票——不仅低于当前的高价位,也低于以往的高点。因此,总而言之,如果你愿意,你可以把以往的高点作为衡量股票市场中投资者危险点的标尺。我想你会发现,用这个作为实际指南,过往经验会支持你的判断。所以,如果你看一下这张道琼斯工业平均指数的走势图,就会发现,价格水平从未以一次性或永久性的方式突破过其过去的波动区间。这正是我过去几分钟一直试图指出的东西。

point to past experience to warrant the assumption that he will have an opportunity to buy them at lower prices -- not only lower than current high prices, but lower than previous high levels. In sum, therefore, you can take previous high levels, if you wish, as a measure of the danger point in the stock market for investors, and I think you will find that past experience would bear you out using this as a practical guide. Thus, if you look at this chart of the Dow Jones Industrial Average, you can see there has never been a time in which the price level has broken out, in a once-for-all or permanent way, from its past area of fluctuations. That is the thing I have been trying to point out in the last few minutes.

另一种说明连续性原理的方式是观察道琼斯工业平均指数的长期盈利。我们有回溯到 1915 年的数据,跨度超过三十年,令人惊讶的是,道琼斯工业平均指数的盈利一直稳定在每单位约 10 美元的水平。确实,它曾多次偏离这个数值。例如,1917 年涨到每单位 22 美元;但 1921 年又毫无盈利。几年后,它又回到了 10 美元。1915 年每单位盈利是 10.59 美元;到了 1945 年,几乎还是同样的数字。期间的所有变化似乎仅仅是围绕这个中心数值的波动。连续性这个概念,仅此而已吗?

Another way of illustrating the principle of continuity is by looking at the long-term earnings of the Dow-Jones Industrial Average. We have figures here running back to 1915, which is more than thirty years, and it is extraordinary to see the persistence with which the earnings of the Dow-Jones Industrial Average return to a figure of about $10 per unit. It is true that they got away from it repeatedly. In 1917, for example, they got up to $22 a unit; but in 1921 they earned nothing. And a few years later they were back to $10. In 1915 the earnings of the unit were $10.59; in 1945 they were practically the same. All of the changes in between appear to have been merely of fluctuations around the central figure. So much for this idea of continuity?

第二个要讲的问题是选择性。这个概念在很大程度上误导了证券分析师和投资顾问。在最近股市下跌前的几周里,我注意到许多经纪公司的顾问都在说:既然市场不再持续上涨,现在该做的是在买入时精挑细选;这样你仍然能从证券价格变化中获利。显而易见,如果你把选择性定义为挑出一只未来会大幅上涨——或者涨幅超过其他股票——的股票,那么你当然能赚钱。但这个定义太过简单了。从那些评论员实际论述中可以看出,他们的意思是:如果你买入那些盈利前景明显良好的证券,你就能从市场上获益;而如果你买入其他证券,就赚不到钱。

The second thing that I want to talk about is selectivity. Here is an idea that has misled security analysts and advisers to a very great extent. In the few weeks preceding the recent break in the stock market I noticed that a great many of the brokerage house advisers were saying that now that the market has ceased to go up continuously, the thing to do is to exercise selectivity in your purchases; and in that way you can still derive benefits from security price changes. Well, it stands to reason that if you define selectivity as picking out a stock which is going to go up a good deal later on -- or more than the rest -- you are going to benefit. But that is too obvious a definition. What the commentators mean, as is evident from their actual arguments, is that if you buy the securities which apparently have good earnings prospects, you will then benefit market- wise; whereas if you buy the others you won't.

历史表明,这个想法听起来很有道理,但实际上极具误导性;所以我才把这种选择性概念称为具有欺骗性。要证明这一点,最简单的办法之一就是拿道琼斯指数里的两只股票来举例——国民蒸馏公司与联合飞机公司。你会发现,国民蒸馏公司在 1940-1942 年的平均售价反而低于 1935-1939 年。毫无疑问,当时市场普遍觉得这家公司前景不妙,主要原因在于人们认为战争对奢侈品行业(威士忌酒通常被礼貌地归入此类)不会是件好事。

History shows this to be a very plausible idea but an extremely misleading one; that is why I referred to this concept of selectivity as deceptive. One of the easiest ways to illustrate that is by taking two securities here in the Dow-Jones Average, National Distillers and United Aircraft. You will find that National Distillers sold at lower average prices in 1940-1942 than in 1935-1939. No doubt there was a general feeling that the company's prospects were not good, primarily because it was thought that war would not be a very good thing for a luxury type of business such as whiskey is politely considered to be.

你会发现,在 1940 到 1942 年间,联合飞机公司(United Aircraft Company)比普通股票更受青睐,因为人们认为这家公司有着特别好的盈利前景;事实也确实如此。但是,如果你像大多数人那样,根据这些明显的差异化前景来买卖这些证券,你就会犯下大错。因为,如你所见,国民……

In the same way you will find that the United Aircraft Company through 1940-1942, was better regarded than the average stock, because it was thought that here was a company that had especially good prospects of making money; and so it did. But if you had bought and sold these securities, as most people seem to have done, on the basis of these obvious differential prospects, you would have made a complete error. For, as you see, National

第一讲,证券分析当前面临的问题 本杰明·格雷厄姆

Lecture Number One, Current Problems in Security Analysis Benjamin Graham

蒸馏酒类股票从 1940 年的低点涨了逾 5 倍后,近期股价已是 1940 年价格的近 4 倍。而联合飞机公司(United Aircraft)的买家,在最高价时也只能获得微薄利润,现在则要亏损三分之一的投资本金。

Distillers went up from the low of 1940 more than fivefold recently, and is now selling nearly four times its 1940 price. The buyer of United Aircraft would have had a very small profit at its best price and would now have a loss of one third of his money.

这一选择原则还可以通过其他多种方式来探讨。

This principle of selectivity can be explored in various other ways.

*那么,我之所以如此详细地讲述这两件事,是为了让你们深刻认识到一个事实:在华尔街,那些对于从业者及其客户来说看似显而易见且简单的事情,实际上根本既不显而易见也不简单。你若只是做那些简单、明显的事——挑选出那些前景显然很好的公司,无论是汽车行业、建筑行业,还是任何一个人都能告诉你它们在未来几年会生意兴隆的公司组合——你是不可能在证券分析中获得好结果的。这种方法太过简单、太过明显了——而关键在于,它并不奏效。我认为确实行之有效的选择方法,是建立在已经充分确立并经过检验的证券分析技术所揭示的、被证实的价值差异之上的。这些技术常常能给出迹象,表明某只证券被低估了,或者至少它比其他与之比较的证券明显更具吸引力。*

*** Now my point in going at these two things in such detail is to try to bring home to you the fact that what seems to be obvious and simple to the people in Wall Street, as well as to their customers, is not really obvious and simple at all. You are not going to get good results in security analysis by doing the simple, obvious thing of picking out the companies that apparently have good prospects -- whether it be the automobile industry, or the building industry, or any such combination of companies which almost everybody can tell you are going to enjoy good business for a number of years to come. That method is just too simple and too obvious -- and the main fact about it is that it does not work well. The method of selectivity which I believe does work well is one that is based on demonstrated value differentials representing the application of security analysis techniques which have been well established and well tested. These techniques frequently yield indications that a security is undervalued, or at least that it is definitely more attractive than other securities may be, with which it is compared.

举个例子,我可以用《证券分析》1940 年版中对三组普通股所做的比较来说明。这些股票在 1938 年底(即二战前)进行了对比。其中一组被认定为投机股,因为其价格过高;第二组因业绩记录不稳定而被视为投机股;第三组则因满足量化投资测试指标而被认为是具有吸引力的投资品。下面我列出这些股票的名称,并简要说明它们在今天的位置。A 组包括格雷厄姆与多德合著的《证券分析》中提及的股票。

As an example of that kind of thing, I might take the comparisons that were made in the Security Analysis*, 1940 edition, between three groups of common stocks. They were compared as of the end of 1938, or just before the war. Of these groups one contained common stocks said to be speculative because their price was high; the second contained those said to be speculative because of their irregular record; and the third contained those said to be attractive investments because they met investment tests from a quantitative standpoint. Let me now mention the names of the stocks, and indicate briefly what is their position as of today. Group A consisted of * "Security Analysis" by Graham & Dodd.

通用电气、可口可乐和约翰斯·曼维尔。这三只股票在 1938 年底的总价为 281 美元,而近期低点则为 203.50 美元,这意味着它们上涨了 8%。第二组(对这些公司我们并未发表真正看法,只是觉得它们很难进行很好分析)在 1938 年底的合计价格为 124 美元,近期低点则为 150 美元,上涨了 20%。

General Electric, Coca-Cola, and Johns-Manville. Their combined price at the end of 1938 was $281, and at recent lows it was $?03.50 which meant that they have advanced eight per cent. The second group (about which we expressed no real opinion except that they could not be analyzed very well) sold in the aggregate for 124 at the end of 1938 and at recent lows for 150, which was an advance of 20 per cent.

按量化指标被认为具有吸引力的三只股票,在 1938 年底的售价为 70.5 美元——即每只股票各一股——而在近期低点,它们的价值为 207 美元,涨幅达 190%。

The three stocks which were said to be attractive investments from the quantitative standpoint sold at 70 1/2 at the end of 1938 -- that is for one share of each -- and their value at the recent lows was 207, or an increase of 190 per cent.

当然,这些业绩可能只是巧合。你无法通过一两个例子来证明一个原则。但我认为,这相当好地说明了,如果你运用有价值的投资检验标准(而不是像我在华尔街周围看到的、在大多数分析中占据如此重要地位的、对总体前景的关注),平均而言你应该会得到的结果。

Of course, these performances may be just a coincidence. You can't prove a principle by one or two examples. But I think it is a reasonably good illustration of the results which you should get on the average by using investment tests of merit, as distinct from the emphasis on general prospects which plays so great a part in most of the analysis that I see around the Street.

*** 最后我想谈谈在此轮上涨行情中证券市场最脆弱的环节——新股发行领域。这些新股的总金额按亿美元计并不算大,因为涉及的典型公司规模相对较小。但我认为这些新股发行对华尔街人士的影响相当显著,因为所有购买这些新股的人,我相当肯定他们根本不知道自己在做什么,因此对自己的投资态度和想法极易突然转变。如果你对过去十二个月里我们看到的典型新股发行做过任何真正仔细的研究,我相信你会同意美国证券交易委员会在 1946 年 8 月 20 日的一份声明(可惜只是在脚注里)中所说的话:“众多新证券——其显而易见的风险在注册说明书和招股说明书中已明确陈述——被以远超过任何合理回报预期的价格迅速吞噬,这一现象充分证明,当前对证券的普遍需求中包含了明显的盲目鲁莽因素。注册制度无法治愈这种盲目。”

*** I want to pass on finally to the most vulnerable position of the securities market in the recent rise, and that is the area of new common stock offerings. The aggregate amount of these offerings has not been very large in hundreds of millions of dollars, because the typical company involved was comparatively small. But I think the effect of these offerings upon the position of people in Wall Street was quite significant, because all of these offerings were bought by people who, I am quite sure, didn't know what they were doing and were thus subject to very sudden changes of heart and attitude with regard to their investments. If you made any really careful study of the typical offerings that we have seen in the last twelve months you will agree, I am sure, with a statement made (only in a footnote unfortunately) by the Securities and Exchange Commission on August 20, 1946. They say that: "The rapidity with which many new securities, whose evident hazards are plainly stated in a registration statement and prospectus, are gobbled up at prices far exceeding any reasonable likelihood of return gives ample evidence that the prevalent demand for securities includes a marked element of blind recklessness. Registration cannot cure that."

确实如此。令人震惊的事实之一是,安全性越差的证券,售价反而相对越高。原因在于,大多数较优质的证券已被公众持有,其市场价格由买卖双方的正常交易决定。而新证券的市场价格,我认为很大程度上取决于这样一个事实:证券推销员能以任何价格卖出任何证券;因此,这些新证券的定价往往比质量更好的老证券还要高。我认为,值得为各位简要介绍一份最新招股说明书的内容,该说明书摘要刊登在约一周前的 9 月 13 日出版的《标准公司记录》上。我不认为这只股票实际售出过,但其原定发行价为每股 16 美元。这家公司名叫北方雕刻制造公司,其资本结构很简单:共有 25 万股在外流通股,其中一部分将由公司股东以每股 16 美元的价格出售。这意味着,这家公司在市场上的估值将达到 400 万美元。

That is true. Among the astonishing things is the fact that the poorer the security the higher relatively was the price it was sold at. The reason is that most of the sounder securities had already been sold to and held by the public, and their market price was based on ordinary actions of buyers and sellers. The market price of the new securities has been largely determined, I think, by the fact that security salesmen could sell any security at any price; and there was therefore a tendency for the prices to be higher for these new securities than for others of better quality. I think it is worthwhile giving you a little resumé of one of the most recent prospectuses, which is summarized in the Standard Corporation Record of September 13, about a week ago. I don't think this stock was actually sold, but it was intended to be sold at $16 a share. The name of the company is the Northern Engraving and Manufacturing Company, and we have this simple set-up: There are 250,000 shares to be outstanding, some of which are to be sold at $16 for the account of stockholders. That meant that this company was to be valued at $4-million in the market.

那么,这位新股东用 400 万美元换来了什么呢?首先,他得到了价值 135 万美元的有形净资产。也就是说,他支付的价格是公司实际投入资金的三倍。其次,他获得的收益可以很快说清楚:1936 至 1940 这五年间,每股平均收益是 21 美分;截至 1945 年的五年间,每股平均收益是 65 美分。换句话说,这只股票当时的售价大约是战前收益的 25 倍。但显然,必然有什么因素让这种情况成为可能——我们发现在截至 1946 年 6 月 30 日的半年里,该公司每股收益达到了 1.27 美元。用华尔街惯常的说法,这只股票售价是其收益的六倍半,关键在于年化收益率为每股 2.54 美元,而 16 美元大约是那个数字的六到七倍。

Now, what did the new stockholder get for his share of the $4-million? In the first place, he got $1,350,000 worth of tangible equity. Hence he was paying three times the amount of money invested in the business. In the second place, he got earnings which can be summarized rather quickly. For the five years 1936-40, they averaged 21cents a share; for the five years ended 1945, they averaged 65 cents a share. In other words, the stock was being sold at about 25 times the prewar earnings. But naturally there must have been some factor that made such a thing possible, and we find it in the six months ending June 30, 1946, when the company earned $1.27 a share. In the usual parlance of Wall Street, it could be said that the stock was being sold at six and a half times its earnings, the point being the earnings are at the annual rate of $2.54, and $16 is six or seven times that much.

仅凭一个六个月盈利数据就向公众发行证券,这当然已经够糟糕了——更何况其他所有数据都让发行价显得异常高昂。但在我看来,这一案例的异乎寻常还体现在另一个方面——

It is bad enough, of course, to offer to the public anything on the basis of a six months' earnings figure alone, when all the other figures make the price appear so extraordinarily high. But in this case it seems to me the situation is extraordinary in another respect --

第一讲,证券分析的当前问题 本杰明·格雷厄姆

Lecture Number One, Current Problems in Security Analysis Benjamin Graham

而这与业务的性质有关。该公司生产金属铭牌、仪表盘、表盘、面板等产品。这些产品仅根据采购合同生产,被电机、控制设备等制造商使用。

that it is in relation to the nature of the business. The company manufactures metal nameplates, dials, watch-dials, panels, etc. The products are made only against purchase contracts and are used by manufacturers of motors, controls, and equipment, and so forth.

不过,我们的证券分析课程并不特别强调行业分析,我在这里也不打算多讲。但我们得假设,证券分析师具备一定的商业判断力。他肯定会问自己:“一家依靠与汽车及其他制造商签订采购合同来运营的公司,在这个行业里能赚多少钱——相对于其投入资本和销售额而言?”

Now, we don't stress industrial analysis particularly in our course in security analysis, and I am not going to stress it here. But we have to assume that the security analyst has a certain amount of business sense. Surely he would ask himself, "how much profit can a company make in this line of business -- operating on purchase contracts with automobile and other manufacturers -- in relation both to its invested capital and its sales?"

在 1946 年前六个月,该公司税后销售利润率为 15%。此前,其税后销售利润率通常约在 3% 或 4% 左右。在我看来,任何人都清楚,这六个月的盈利源于以下事实:只要能生产出来的产品就卖得出去,并且在这种市场环境下可以获得极高的利润。我认为,在更正常的经营条件下,这种企业注定只能获得微薄的销售利润率,净资产收益率也仅处于中等水平,因为它除了掌握为客户生产相对小型小玩意的技术诀窍之外,并没有什么特别之处。

In the six months ended June 1946 the company earned 15 per cent on its sales after taxes. It had previously tended to earn somewhere around three or four per cent on sales after taxes. It seems to me anyone would know that these earnings for the six months arose from the fact that any product could be sold provided only it could be turned out, and that extremely high profits could be realized in this kind of market. I think it would have been evident that under more sound conditions this is the kind of business which is doomed to earn a small profit margin on its sales and only a moderate amount on its net worth, for it has nothing particular to offer except the know-how to turn out relatively small gadgets for customer buyers.

我认为,这很好地说明了近期新股市场上公众所面临的情况。我还能举出无数类似的例子。不过,我想提一个值得一提的例子,因为它与其他案例形成了鲜明对比。

That, I believe, illustrates quite well what the public had been offered in this recent new security market. There are countless other illustrations that I could give. I would like to mention one that is worth referring to, I think, because of its contrast with other situations.

泰勒克拉夫特公司是一家小型飞机制造商。1946 年 6 月,该公司以每股 13 美元的价格向公众发行了 2 万股股票,公司实际只拿到 1 美元;随后他们又进行了 1 股拆 4 股。目前该股报价大约在 2.5 美元到 2.75 美元之间,相当于发行股票的价格约为 11 美元。

The Taylorcraft Company is a maker of small airplanes. In June, 1946, they sold 20,000 shares of stock to the public at $13, the company getting one dollar; and then they voted a four-for-one split up. The stock is now quoted around two and a half or two and three quarters, the equivalent of about $11 for the stock that was sold.

如果你审视一下泰勒克拉夫特公司,会发现其财务状况有些相当异常。首先,该公司目前市值大约为 300 万美元,而这还是在市场相对疲弱的情况下。截至 1946 年 6 月 30 日,其营运资金仅为 10.3 万美元。它之所以能显示出这点营运资金,首先是因为计入了发行股票所得,其次是因为没有将 19.6 万美元的超额利润税列为流动负债——该公司正试图通过“第 722 条”索赔来规避这笔税。说实话,我所知道的几乎每家公司都提交了第 722 条索赔申请,试图削减其超额利润税。但这是我所知的唯一一家,仅凭提交了这项索赔,就不将超额利润税列为流动负债的公司。

If you look at the Taylorcraft Company, you find some rather extraordinary things in its picture. To begin with, the company is today selling for about $3-million, and this is supposedly in a rather weak market. The working capital shown as of June 30, 1946, is only $103,000. It is able to show even that much working capital, first, after including the proceeds of the sale of this stock, and secondly, after not showing as a current liability an excess profits tax of $196,000 which they are trying to avoid by means of a "Section 722" claim. Well, practically every corporation that I know of has filed Section 722 claims to try to cut down their excess profits taxes. This is the only corporation I know of that, on the strength of filing that claim, does not show its excess profits tax as a current liability.

他们还列示了 13 万美元的长期应付款(一年以上到期),这些当然不必列为流动负债。最后,该公司在账面上显示股本和盈余为 230 万美元,这还不及股票市值。但即便如此,我们也注意到厂房被增值了 115 万美元,因此股本和盈余中大约有一半是由我称之为“任意增值”的厂房价值构成的。

They also show advances payable, due over one year, of $130,000, which of course don't have to be shown as current liabilities. Finally, the company shows $2,300,000 for stock and surplus, which is not as much as the market price of the stock. But even here we note that the plant was marked up by $1,150,000, so that just about half of the stock and surplus is represented by what I would call an arbitrary plant mark-up.

现在,关于泰勒克拉夫特公司本身还有其他几个有趣之处,而当你将其与其他航空公司比较时,还有更有趣的事情。一方面,泰勒克拉夫特公司有一段时间没有发布报告,显然其财务状况并不太舒适。因此,他们安排了这次无需在 SEC 注册的股票发行。但一家财务状况不佳的公司,一边安排出售股票以渡过难关,一边却同时安排 1 股拆 4 股,这实在是非常罕见。这种操作——将股价从 11 美元拆到 3 美元——在我看来,在利用华尔街股票购买中最不理性的那些元素进行投机方面,已经走得相当远了。

Now, there are several other interesting things about the Taylorcraft Company itself, and there are still other things even more interesting when you compare it with other aircraft companies. For one thing, the Taylorcraft Company did not publish reports for a while and it evidently was not in too comfortable a financial position. Thus it arranged to sell these shares of stock in an amount which did not require registration with the SEC. But it is also a most extraordinary thing for a company in bad financial condition to arrange to sell stock to tide it over, and at the same time to arrange to split up its stock four for one. That kind of operation -- to split a stock from $11 to three dollars -- seems to me to be going pretty far in the direction of trading on the most unintelligent elements in Wall Street stock purchasing that you can find.

但真正令人震惊的是,将泰勒克拉夫特与另一家公司,比如柯蒂斯-莱特公司进行比较。在拆股之前,泰勒克拉夫特和柯蒂斯-莱特的股价大致相同,但这意义不大。柯蒂斯-莱特公司与联合飞机公司类似,其当前股价远低于 1939 年的平均价格。后者当时是 8.75 美元,近期价格为 5.75 美元。与此同时,柯蒂斯-莱特公司已将其营运资金从大约 1200 万美元提升至约 1.3 亿美元。结果,这家公司的市值还不到其营运资金的三分之二。

But the really astonishing thing is to take Taylorcraft and compare it, let us say, with another company like Curtiss-Wright. Before the split-up, Taylorcraft and Curtiss-Wright apparently were selling about the same price, but that doesn't mean very much. The Curtiss-Wright Company is similar to United Aircraft in that its price is now considerably lower than its 1939 average. The latter was eight and three quarters, and its recent price was five and three quarters. In the meantime, the Curtiss-Wright Company has built up its working capital from a figure perhaps of $12-million to $130-million, approximately. It turns out that this company is selling in the market for considerably less than two thirds of its working capital.

柯蒂斯-莱特公司碰巧是该领域最大的飞机制造商,而泰勒克拉夫特公司可能是最小的之一。小公司有时有优势,大公司有时有劣势;但很难相信,当同一领域中最大的公司正以其营运资金的大幅折扣价格出售时,一家财务疲软的小公司却能比其有形投资价值高得多。在泰勒克拉夫特通过这种评估数字增值其固定资产的时期,像联合飞机公司和柯蒂斯-莱特这样的大公司却将厂房价值减记到几乎为零,尽管它们拥有的厂房面积巨大。所以,这两类公司的情况完全相反。

The Curtiss-Wright Company happens to be the largest airplane producer in the field, and the Taylorcraft Company probably is one of the smallest. There are sometimes advantages in small size and disadvantages in large size; but it is hard to believe that a small company in a financially weak position can be worth a great deal more than its tangible investment, when the largest companies in the same field are selling at very large discounts from their working capital. During the period in which Taylorcraft was marking up its fixed assets by means of this appraisal figure, the large companies like United Aircraft and Curtiss-Wright marked down their plants to practically nothing, although the number of square feet which they owned was tremendous. So you have exactly the opposite situation in those two types of companies.

我向你们展示的这种对比,在我看来不仅说明了近两年证券市场明显的滥用现象,也说明了一个事实:证券分析师在许多情况下可以得出相当明确的结论,即某只证券相对没有吸引力,而其他证券则具有吸引力。我认为当今市场存在的情况与证券市场上一直存在的情况相同,即存在着巨大且可证实的价值差异——不是在大多数情况下,而是在足够多的情况下,使得这项工作对证券分析师来说充满趣味。

The contrast that I am giving you illustrates to my mind not only the obvious abuses of the securities market in the last two years, but it also illustrates the fact that the security analyst can in many cases come to pretty definite conclusions that one security is relatively unattractive and other securities are attractive. I think the same situation exists in today's market as has existed in security markets always, namely, that there are great and demonstrable discrepancies in value -- not in the majority of cases, but in enough cases to make this work interesting for the security analyst.

当我提到柯蒂斯-莱特公司的股价仅为其营运资金的三分之二或更少时,我的思绪又回到了上一次世界大战;我认为这或许是一个不错的结束点,因为它让你对证券市场的连续性有了一个概念。

When I mentioned Curtiss-Wright selling at two thirds or less of its working capital alone, my mind goes back again to the last war; and I think this might be a good point more or less to close on, because it gives you an idea of the continuity of the security markets.

《第一讲:当前证券分析中的问题》,本杰明·格雷姆

Lecture Number One, Current Problems in Security Analysis Benjamin Graham

在上一次世界大战期间,当飞机产业刚刚起步时,莱特航空器材公司是该行业的主要参与者,它在其小规模经营中做得相当不错,赚了不少钱。到了 1922 年,似乎没有人对莱特航空器材公司的未来抱有信心。你们中有些人会记得我们在《证券分析》一书中提到过它。当时该股股价为每股 8 美元,而其每股营运资金约为 18 美元。大概“市场”认为其前景非常不具吸引力。正如你们可能知道的,该股后来涨到了每股 280 美元。

During the last war, when you were just beginning with airplanes, the Wright Aeronautical Company was the chief factor in that business, and it did pretty well in its small way, earning quite a bit of money. In 1922 nobody seemed to have any confidence in the future of the Wright Aeronautical Company. Some of you will remember our reference to it in Security Analysis. That stock sold then at eight dollars a share, when its working capital was about $18 a share at the time. Presumably "the market" felt that its prospects were very unattractive. That stock subsequently, as you may know, advanced to $280 a share.

有趣的是,在第二次世界大战之后,柯蒂斯-莱特公司再次被视为一家完全缺乏吸引力的公司。因为尽管它赚了很多钱,其股价再次仅为其资产价值的一小部分。我并非预言柯蒂斯-莱特会在未来十年像莱特航空器材在 1922 年后那样上涨。这种可能性非常小。因为,如果我没记错数据,莱特航空器材在 1922 年仅有大约 25 万股,而柯蒂斯-莱特有大约 725 万股,这一点非常重要。但有趣的是,看看一家公司仅仅因为其短期前景在投机者眼中变得黯淡,就可能变得多么不受欢迎。

Now it is interesting to see Curtiss-Wright again, after World War II, being regarded as presumably a completely unattractive company. For it is selling again at only a small percentage of its asset value, in spite of the fact that it has earned a great deal of money. I am not predicting that Curtiss-Wright will advance in the next ten years the way Wright Aeronautical did after 1922. The odds are very much against it. Because, if I remember my figures, Wright Aeronautical had only about 250,000 shares in 1922 and Curtiss- Wright has about 7,250,000 shares, which is a matter of great importance. But it is interesting to see how unpopular companies can become, merely because their immediate prospects are clouded in the speculative mind.

关于柯蒂斯-莱特公司的情况,我还想再说一点,这会把我们引向分析技术的领域,也是我打算在下次演讲中谈论的内容。当你研究柯蒂斯-莱特过去十年的盈利时,你会发现逐年显示的盈利相当不错;但真实盈利其实还要高得多,因为大量准备金被从这些盈利中扣除,而最终又以流动资产的形式出现在资产负债表上。这一点在当今的分析技术中非常重要。

I want to say one other thing about the Curtiss-Wright picture, which leads us over into the field of techniques of analysis, about which I intend to speak at the next session. When you study the earnings of Curtiss-Wright in the last ten years, you will find that the earnings shown year by year are quite good; but the true earnings have been substantially higher still, because of the fact that large reserves were charged off against these earnings which have finally appeared in the form of current assets in the balance sheet. That point is one of great importance in the present-day technique of analysis.

在分析一家公司战时的表现时,非常重要的一点是应该采用资产负债表法,或者至少以资产负债表作为验证。也就是说,用期末的资产负债表价值减去期初的,再加回股息。这个总和——经过资本交易调整——将告诉你公司在该期间实际实现的盈利。对于柯蒂斯-莱特公司,单期报告显示的盈利与通过比较期初期末盈余和准备金所得出的盈利之间,存在高达 4400 万美元的差异。仅这些超额或未披露的盈利就相当于每股超过 6 美元,而该股目前售价仅大约就是这个数字。

In analyzing a company's showing over the war period it is quite important that you should do it by the balance sheet method, or at least use the balance sheet as a check. That is to say, subtract the balance sheet value shown at the beginning from that at the end of the period, and add back the dividends. This sum -- adjusted for capital transactions -- will give you the earnings that were actually realized by the company over the period. In the case of Curtiss-Wright we have as much as $44-million difference between the earnings as shown by the single reports and the earnings as shown by a comparison of surplus and reserves at the beginning and end of the period. These excess or unraveled earnings alone are more than six dollars a share on the stock, which is selling today at only about that figure.